SEO Moz vs SEMrush: AI Enhanced SEO Battle

In my assessment of Moz and SEMrush this year, I found both tools offer robust SEO features, but with key differences. SEMrush stands out with its vast keyword database, accurate search volume data, and various SEO features like technical SEO audit, backlink analysis, and competitive intelligence. Moz, while offering similar capabilities, excels in on-page optimization, site crawling, and keyword management. Both tools are powerful for different needs: SEMrush for comprehensive digital marketing and Moz for detailed SEO tasks, especially for small businesses.
moz vs semrush comparison and alternatives

Content is at the heart of everything digital and plays a vital role in every business success.

Whether it is for marketing purposes, to improve sales, content is significant for better outreach.

While content can be written for various purposes, ensuring that it has a better outreach and ranks higher with the Google algorithms is equally essential. Click To Tweet

So ensuring that the content is search engine optimized is very critical in the success of it. Content marketers can optimize their content through SEO apps like SEO Moz and SEMrush.

Many apps in the market can help content creators/ marketers to optimize their content. Using SEO tools helps drive organic traffic to your website, increase lead generation, improve brand awareness, drive more sales, and enhance engagement rate.

Seo Moz vs Semrush

SEO keyword generation, link analysis, keyword research tools are a few basic features of SEO Moz.

However, there are many features available in SEO Moz that can get overwhelming even for an experienced user.

Moz offers tutorials that help users better understand the SEO tactics, and a technical support team helps resolve any queries.

SEO Moz is a great fit for small businesses looking to generate more traffic to their website.

Using SEO Moz enables users to explore relevant keywords, measure site rankings, and much more.

When you compare semrush vs. Moz, a few apparent facts would be that they both allow users to track sites with a variation in the number of sites tracked.

While SEMrush is easy to use and frequently updates its features, Moz does not make frequent changes and is comparatively a little more challenging to work around. It would be safe to think that SEMrush is an excellent choice for internet businesses, and Moz works best for companies that require in-depth SEO features.


In SEO Moz vs semrush comparison, users can optimize their digital marketing content with their rank/ keyword tracking, keyword research, link building analysis, website auditing, performance reporting, and on-page optimization.

Moz is a perfect end to end package for small businesses looking for a single platform to manage keyword management, webpage optimization, crawling, rankings, and improving organic traffic.

Site crawling, link research, custom reports, on-page optimization, and rank tracking are some of the most critical features offered by Moz.

SEMrush, on the other hand, offers some critical features like a technical SEO audit, position tracking, competitive intelligence, and backlinks audit.

SEMrush is also a complete digital marketing solution that includes campaign management, competitive research, advertising, SEO, and content marketing.


Moz can track your sites, and your competitor’s on search engines like Yahoo, Google, and Bing on the ranking part.

Position tracking with various keywords from hundreds of countries is made possible with keyword tracking through marketing campaigns, labels, and locations.

The keyword research feature of Moz also helps users to manage search volume metrics.

Moz enables its users to assess the competitor’s backlinks and stay focused to grab any linking opportunities based on the changing numbers.

The page optimization of SEO Moz helps users maximize their web page’s potential and rank higher on search engines. The site auditing features helps to find the issues and offer relevant suggestions.



SEMrush users would vouch for its dashboard overview that is easy to navigate around to check the most useful information like monitoring backlinks, the performance of search engine optimization, and a few others.

SEMrush makes the whole SEO and keywords part seem like a cakewalk and is a hot favorite among bloggers, SEO geniuses, and marketing agencies.  

The top part of the dashboard offers several details like traffic numbers, keyword count, and visitors. These numbers and charts help users understand their site’s performance, analyze changes, and perform an in-depth site audit. The Keyword Research with SEMrush is an excellent choice for beginners who need a cost-effective way to conduct keyword research.

SEMrush also indicates whether a particular keyword is their target or not, making it the favorite among the two.


SEO Moz vs. semrush

The Backlink analysis tool of SEMrush enables users to monitor their connections, which helps users be informed about anchor text and its link to competitors.

SEMrush also helps its users to identify the authenticity of the backlinks they received. It enables users to analyze their website and their competitor’s website.

This analysis helps identify any backlink gaps because the higher the powerful backlinks higher the search rating.

Moz offers cloud-based software that can be accessed anywhere but has had issues with users reporting about missing backlinks.

Moz does offer anchor text checking, keyword monitoring, and a useful spam analysis to find the reason behind the high spam score for a URL.

While Moz also offers all these checks, a beginner might find SEMrush a better option since it offers many more detailed versions of the same feature.

Let us look at some of the pros and cons of using SEMrush.

A business looking to drive organic traffic to their website through quality content and marketing strategies must check SEMrush for its suite of features that help to succeed in digital marketing management.

The search engine ranking tools, insights of consumer interest, an edge over your competitor’s, and content that interests a general audience are all beneficial in various aspects.

SEMrush is an excellent choice for you if you are on the lookout to grow your online business, generate more traffic to your website, improve your revenue generation, and look for ways to manage your competitors.

However, choosing SEMrush is not a great idea for you if you are still at your business’s inception stage. Minimal experience in a business that requires content or does not need any content on your website and manage well with your free keyword research tools is not ideal for using SEO tools like Moz and SEMrush.

Using SEMrush enables a better social media outreach, strategic advertising and marketing through content, and an advantage over the competitors.

Pros of using SEMrush

SEMrush offers organic keyword and competitive research, a high volume database of keywords, brand monitoring features, link analysis, helps facilitate continuous improvement, dashboard, PPC research, analytics, and keyword discovery.


SEMrush works like a complete solution package that helps businesses to manage their SEO, business intelligence, and digital marketing requirements.

The technical audit of the site offered by SEMrush helps users identify any spammy backlinks and other backlink gaps.

Collecting demographic information on the website visitors can be challenging.

Still, SEMrush enables users to get information on the visitors’ age, gender, and location, enabling them to offer products/ services accordingly and strategize their marketing activities.

Cons of using SEMrush

The backlink analysis tool lacks more in-depth analysis, which means it does not capture all the company profile links.

Technical discrepancies, do not offer in-built SERP analysis feature, bulk keyword difficulty scores are not always reliable, and the white – label reports are only available if you have the premium plans.

While SEMrush offers tons of features/ tools, it does get overwhelming for users to steer through the vast array of tools.

Users seem to find the user interface to not be very user-friendly, specifically for beginners. However, a course on digital marketing and SEO can fix this issue.

Users seem to complain about export and inaccuracy of data about ad spend.

There is a high possibility of it being a one-time issue, which can happen to any product that offers such robust features.

Moz, an SEO tool provider that offers research tools to optimize website content, offers features like SEO keyword generator, link analysis, and SEO are some of Moz’s basic features.

Moz offers a variety of research tools, which can be daunting for experts, let alone beginners. But nothing that a support team cannot help you.

Moz is like a one-stop solution that offers an excellent set of resources and knowledge to support small businesses to generate organic traffic.

Moz conducts weekly crawls on the user’s site and notifies them of any issues. The on-page optimization helps users to fix any issues and optimize the content.

The Competitive analysis feature helps to monitor your competitors through crawling, web app monitors, and link metrics. The Keyword difficulty tool helps users analyze the top-ranking pages to strategize and optimize better content.

Site audit, keyword exploring, link building research, instant metrics, and measuring site rankings are a few uses Moz offers.

SEMRush SEO Suite

Pros of using Moz

  • Users worldwide seem to love the competitor assessments, link building, keyword tracking, campaign dashboards, and other features offered by Moz.
  • The links assessment helps users list out domain links, domain drop out, and DA for each of them. The SERP features are also one of the favorites among users.
  • Easy to use and easy to set up makes it an excellent fit for small businesses. Reporting, user-friendly interface, marketing, and intuitive features are some of the favorites among the users.
  • Moz can integrate with the browser as an extension, which is also to use to identify the “no follow” links on webpages.
  • The Domain authority available in Moz helps to get a better ranking ability.

Cons of using Moz

  • The multiple options in the interface make it challenging to navigate. Users find it a bit difficult to switch between keyword research and rank tracking.
  • Customizable auto-gen visual tables would be a great help as opposed to the ones that are currently available.
  • While Moz offers many tools, a few more related to the technical aspects would have been helpful as per a user.
  • Pricey and lack of customization in the reporting part is another of the issue with Moz.
  • The Anchor text tab is available to look at the inbound links and not available for onsite anchor text. DA doesn’t seem to be consistent with the other tools.

SEO Moz features

  • Advanced online marketing guides
  • Beta access to new tools
  • Competitive analysis
  • Discounts on Moz seminars
  • Keyword difficulty
  • Moz toolbar
  • On-Page recommendations
  • PRO training webinars
  • Weekly rank and crawls tracking

SEMrush Features

SEMrush is a complete package that enables users to manage their SEO requirements regardless of content creators/marketers.

SeMrush offers some of the most exciting features that are easy to use. Keyword research, analytics, backlinks research, social media statistics, and traffic analysis are a few features that enable users to optimize their content.

The SEO Assistant feature enables users to optimize their content following their competitors on the Google Topper list.

Using SEMrush enables users to improve their content marketing, easily manage to monitor, integrations with social media tools, SEO reporting, and a vast Keyword database.


  • Organic & Advertising Research 
  • Audience Insights 
  • Backlinks and Keyword research
  • Product Listing Ads 
  • Traffic Analysis
  • Market Explorer
  • Charts, My Reports, and Keyword Magic tool
  • CPC Map
  • SEO Writing Assistant
  • Position Tracking and site audit
  • Social Media Tracker and poster
  • Brand Monitoring
  • On-Page SEO Checker
  • Backlink Audit Tool
  • Organic Traffic Insights
  • Content Analyzer
  • PPC KW tool, Ad Builder, and SEO Reporting
  • Content Optimization and link monitoring

Differences between semrush and Moz (SEO Moz vs. semrush)

  • Both SEO Moz and SEMrush have the same pricing for basic plans, allowing one user and three projects.
  • SEMrush enables up to a hundred thousand pages to crawl, and Moz enables up to four hundred thousand pages to crawl.
  • Moz does not allow any social profile monitoring. However, semrush allows monitoring of up to fifty profiles.
  • SEMrush allows tracking up to five hundred keywords, whereas Moz allows up to one hundred and fifty key trackings.
  • SEMrush offers up to five scheduled PDF reports, and Moz offers unlimited scheduled PDF reports.

Most users side with SEMrush for its largest keyword database, accurate search volume data, and relevant metrics for the target keywords.

Why choose SEMrush?

SEMrush is an excellent choice for users that are small business enterprises/startups.

The insights and data offered by SEMrush can be overwhelming at first, but the guides, support, and how-to articles are helpful to make optimal use of the features.

SEMrush is an excellent fit for small businesses since its features are not limited to SEO but offer social media monitoring and topi research to optimize content.

Users can add multiple users with additional pricing on the existing plan. The metrics and a variety of other features are an excellent fit for marketing agencies too.

SEO Moz vs SEMrush: AI Enhanced SEO Battle 1

Why choose Moz?

Moz works well for freelancers and marketing agencies looking to optimize their content. The Moz pro plans are simple and easy to use.

Moz offers a lot of support and helpful resources for users to use the features to their advantage. The Moz features are also beneficial for marketing agencies looking to strategize their campaigns and improve sites’ traffic.

SEO Moz vs SEMrush: AI Enhanced SEO Battle 2

Both SEMrush and Moz offer robust features and are excellent tools.

Let us look at a detailed comparison between both Moz and SEMrush in a variety of categories:

Detailed Comparison : Moz vs Sem

Domain Analysis

Both SEMrush and Moz offer users a domain analysis for their website or their competitors.

The Domain analysis feature enables users to understand how their website ranks in terms of external links, the number of keywords, and authority score.

In SEMrush, you can begin the domain analysis by clicking on the “domain overview” section.

However, with Moz, there is a split when you look for domain analysis. The two sections are keyword research and link research.

Also, to look at the domain data of competitors, users need to set up a campaign. It also depends on the limited plan that is in use.

If it is an entry-level plan, it will allow only up to three such campaigns. This elaborate process makes SEMrush a favorite among both.

Keyword Research

Keyword research enables users to find the number of people searching for a keyword, the difficulty of ranking for the keyword, getting suggestions, and finding out who is ranking for that keyword.

It is easy to find keyword research data on both SEMrush and Moz.

Users can type the keyword in the “keyword overview” tab, the information about the difficulty of the score, search volume, a list of the related keywords, and the site currently trying to rank it.

SEMrush provides a percentage to show the difficulty, where the higher percentage indicates the difficulty level in ranking the keyword. Moz scores the difficulty level with a higher number.

SEMrush offers the score with decimal points, and Moz offers the score as a whole number. There is not a huge difference unless the analysis is for a competitive niche.

The “priority score” feature for a keyword is available in Moz and not in SEMrush. Moz finds the traffic generation, difficulty in the ranking, and the percentage of organic click-throughs to calculate the priority score.

Both SEMrush and Moz offers Keyword manager/ list for users to keep a tab on how a particular keyword is performing is trending.

The best part is that both SEMrush and Moz research and offer results based on Google search while the others offer it with different search engines like Bing, Yahoo, and YouTube.

keyword research

Backlinks are very crucial for sites to perform well.

Both SEMrush and Moz enable users to enter the domain name to see the backlinks list they can find.

Both of them use tons of factors, consisting of a humongous amount of keywords and domains to provide the backlink data to its users.

SEMrush provides these numbers under the “stats and facts” section on its website. However, this data is not available with Moz, which implies that the database may be much smaller.

But many users seem to consistently get a good number of results when they run this test on Moz in comparison with SEMrush.

Both Moz and SEMrush provides information like the number of “dofollow” “no follow” links, new & lost domains, and the anchor test as a part of backlink report analysis.

Details of backlinks based on location and industry are all available through graphs with SEMrush, and Moz offers this data in table formats.

Technical SEO Audit

SEMrush enables users to find the technical glitches and fix them to ensure the site performs well with SEO.

SEMrush conducts the technical SEO audit through HTTPS to monitor the security status and international SEO checks for multilingual websites to ensure that implementations are aligned with the Google algorithms to serve the audience.

Crawlable check helps to analyze the accessibility by search engines, the page loading speed check for the mobile users’ user experience, a report on the internal linking to ensure efficiency in page ranking.

On the other hand, Moz crawls sites on-demand to recommend any changes, fix the technical SEO issues, and keeps track of recurring issues.

Moz provides charts that help users understand the issues, both new and existing, discover trends, and update the site’s overall SEO performance.

Moz lists out the challenges, suggestions on fixing them, and recrawl to check the changes based on demand.

technical seo

Position Tracking

The position tracking tool for SEMrush is the most popular in the market.

Users with a Pro subscription can select more than five hundred keywords to check their website ranks on search engines.

Position tracking is conducted through Search visibility, and steps to optimize rankings for critical keywords are monitored continuously to enable the website to maintain its ranking.

Users can enter the search bar domain and navigate to the competitor’s tab to analyze backlinks.

With the list of competitors, users can query the domain of competitors in the report.

Finding broken external links on other websites of the same niche and recommending the user content as a replacement is an excellent way of broken link building.

Finding dead pages linked, recreating the content being linked, finding contacts, and creating an outreach email are a few steps that enable users to build broken links with SEMrush.

The Site crawl/ on-demand crawl feature of Moz helps users discover the broken links. Once the 404 pages are found, it is essential to determine the best targets.

Users can contact the broken links to replace them. Once the relevant links are identified, it is easy to target them for replacement.

Wayback Machine, anchor text of the links, and Moz link explorer are a few other ways of identifying the relevance.

Apart from this, the URL of the site and the linking pages with their descriptions also help identify relevance.

Site Auditing

SEO audits enable sites to identify the issues preventing them from ranking on Google or any other search engine.

Any challenges due to which the site lacks a proper index, crawling, or the content is not up to the mark, which makes the site miss organic traffic.

The site auditing ensures that the issues are fixed and helps the site to manage better.

The site analysis or audit with Moz is broken into steps like accessibility, indexability, on-page ranking factors, off-page ranking factors, and competitive analysis.

Files like robots.txt, robot meta tags, HTTP status codes, and XML site maps help search engines access sites.

A flat site architecture helps in taking advantage of horizontal and vertical linkings.

Numerous tools are available to analyze the site performance to check how quickly the site loads, enabling search engines to crawl better.

site audit

Additional features

The search feature in Moz searches the entire site.

Reply to individual comments is made possible, and it makes discussions easier—email notifications for any new blog comments.

Blog idea suggestions and improved navigation of blogs are some of the additional features introduced in Moz.

Competitive and market research, Local SEO, Big Data, Content marketing solutions, advertising solutions, social media marketing, Backlinks, and keyword research, and the ability to check local rankings are some of the additional features introduced by SEMrush.

Pricing plans

When you compare SEO Moz vs. semrush, it is essential to understand that both are pricey.

That’s not a surprise when we all know that includes an array of functionalities, access to a humongous amount of data, and intelligence on competitors.

  • SEMrush offers a seven-day free trial. A 16% discount is available when users pre-pay for a year. Semrush offers a pro plan for $99.95 when billed per month or $83.28 per month when billed annually. The Pro plan is an excellent choice for freelancers and startups. It includes Backlinks & audit, position tracking, site audit, on-page SEO checker, social media poster & tracker, post tracking, and brand monitoring.
  •  $199.95 per month is the cost of the “Guru” plan when billed monthly or $166.62 per month when billed annually. This plan is best suitable for small businesses and marketing agencies that are growing. Historical data, extended limits, branded reports, content marketing platform, and all the Pro plan features are a part of the Guru plan.
  • $399.95 per month is the business plan’s cost when billed monthly or $333.28 per month when billed annually and is an excellent fit for agencies and e-commerce businesses. The business plan includes white-label reports, API access, Google Data Studio integration, extended limits and sharing options, and all Guru plan features.
  • The Enterprise plan can be availed by the quote and is completely customizable as per user needs. The Enterprise plan is most suitable for large businesses with specific business requirements.

Moz offers a discount of 20% to users that pay for a year in advance. There is a thirty-day free trial available.

  • The Standard Plan costs $99 per month and includes three hundred keywords, two hundred and fifty thousand crawled pages, five Moz analytics campaigns, fifteen social accounts, and two seats.
  • The Medium plan costs $149 per month and includes ten seats, fifteen social media accounts, seven hundred and fifty keywords, branded reports, and up to five hundred thousand crawled pages.
  • The Large plan costs $249 per month and includes unlimited seats, one hundred and fifty social accounts, seven thousand five hundred keywords, up to a hundred Moz analytics campaigns. Up to twelve lakh fifty thousand crawled pages.
  • The Premium plan costs $599 per month and includes five data aggregators, one top-tier listing, one second-tier listing, and helps users find duplicate listings.


  • SEMrush offers support to its users through Email, Phone, Live Support, Training, and tickets.
  • Moz offers support to its users through Email and training.

Use cases by different business types

Moz – 

  • Restaurants
  • Fitness clubs
  • Financial institutions
  • Marketing and advertising agencies


  • Media
  • Education
  • Money transfer
  • Telecom
  • Marketing agencies

Our Experience:

Previously, the website’s content was thought to be good if it was understood by the visitors and accompanied by supporting images and videos.

However, in recent years the world of SEO created waves, and content creation changed like never before.

Companies began to subscribe to SEO tools to help them rank higher and conduct keyword research so that the google algorithms would recognize their content.

Understanding how the google algorithms worked coupled with backlink analysis, search results, keywords, site explorer, and much more led companies to look for SEO tool providers.

Moz and semrush offer robust features like Keyword difficulty, traffic analysis, backlink analysis, position tracking, SEO writing assistant, Ad builder, weekly crawls, rank tracking, link monitoring, continual improvement, and competitive analysis.

While both offer some of the best SEO tools that are easy to use and enable users to generate organic traffic and ensure their websites rank higher on the google search.

Both SEMrush and Moz offer their features with a pricing plan which, ofcourse, feels pricey.

But both Moz and semrush offer a free trial, enabling users to opt for a paid subscription or cancel based on their requirements.

seo tools

Keyword suggestions enable users to write content that helps improve ranking. Furthermore, the best SEO tools also offer page optimization, page grader, research tool, site audit, and much more.

These features enable users to manage their SEO websites effortlessly.

The backlink analysis and broken link analysis provide an excellent understanding to its users to put in effort on areas like “dofollow” links./

Keyword rankings, domain authority, keyword suggestions, page authority, anchor text, and many others are made possible with the best SEO tool like Moz semrush.

Both SEMrush and Moz offers pages crawling with a slight difference in the number of pages crawled.

While Moz does not allow social profile monitoring, SEMrush allows the same. Both SEMrush and Moz offer keyword tracking and scheduled reports.

The detailed discussion about the differences users can consider between Moz and semrush.

Most users favor SEMrush since it offers a vast keyword database, accuracy of the data, and relevant metrics.

A common challenge that haunts both SEMrush and Moz users are that the tools are easy to understand by the technical experts like web developers and quite a challenge for a marketer or any nontechnical individuals.

However, Moz is termed as the most client/ user friendly among the two.

Simultaneously, both offer an array of robust features that enable users to manage marketing analytics, brand management, Web SEO, and competitive intelligence, along with social media monitoring.

Users love SEMrush for its volume of data and Moz for user-friendliness.

We have made quite a bit of a detailed comparison between the features, pricing plans, pros, and cons between Moz and semrush.

While both are good at what they offer, there are quite a few alternatives available in the market. Competera, Digimind, iSpionage, bird eye, and a few others are the alternatives for SEMrush.

Klipfolio, SmartLook, AgencyAnalytics, and a few other alternatives to Moz are also available in the market.

These alternatives also work well for digital agencies, brands, media houses, web design agencies, and e-commerce sites.

But it is essential to understand that Moz and semrush offer some of the best and most robust features that enable users to rank the highest on the search engines like Google, Yahoo, Bing, and a few others.

While giving a verdict according to our analysis is from a different point of view, as a user, you can analyze and choose the tool that best serves your purpose and requirements by using their free trials.

Questions asked while comparing Moz and SEMrush:

What is an SEO tool?

SEO tools help users to optimize their content and enable them to top the google ranking. SEO tools offer features that help users create content that gets them to the google search site. SEO tools also help to improve traffic to their site.

Which are the best SEO tools?

Google Analytics, Google keyword planner, Moz Link Explorer, Ahref backlink checker,, and a few other SEO tools are some of the best in the market.

Can I use SEO tools for free?

The best SEO tools like SEMrush and Moz are pricey and cannot be used for free. However, they offer a free trial that helps users try the features before opting for a paid version.

How are SEO tools useful?

Using SEO tools benefits users in generating traffic, improving their marketing strategy, getting more clicks than PPC, enabling the brand building, reporting, continuous optimization, and a few others.

How does SEO tools help in generating organic traffic to my site?

SEO tools help bloggers and content creators optimize their content with relevant keywords, social profile monitoring, sharing webpages on social media, earning backlinks, and re-optimizing content previously created.

How is SEO useful in digital marketing?

Using SEO to create marketing improves outreach, customer experience, generates organic traffic, enables users to offer a better edge over their competitors, and increases sales and many other benefits.

Which is a better SEO tool among Moz and semrush?

Both Moz and semrush offer robust features with pricing plans that seem to be on the higher side. However, both enable users to optimize website content with SEO and be chosen based on business requirements.


I am Sreeram, a results-driven SEO specialist with over 4 years of experience empowering businesses to grow through digital marketing. As a freelancer for leading SaaS companies and agencies, I am passionate about implementing data-backed SEO strategies that deliver exponential organic growth. I have successfully executed link building campaigns that generated an 800% increase in organic traffic for a B2B SaaS and a 400% rise in backlinks for a SaaS website. I offer deep expertise in on-page SEO, link building, SEO tools, and project management. With a bachelor's degree in computer science and certifications from Semrush and Google, I stay up-to-date on the latest trends and techniques. When not optimizing campaigns, I enjoy building new websites from the ground up. I am wholly devoted to the world of SEO and thrive on helping businesses attract and engage with customers online. My analytical, results-driven approach ensures that clients achieve their growth objectives through sustainable SEO success.

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