The digital engagement has revolutionized how businesses connect with customers. Among the plethora of available tools, email marketing automation stands as a game-changer, propelling engagement and customer retention to new heights.

Amidst the sea of platforms available for this task, two names invariably arise: ConvertKit and Mailchimp. This article will illuminate the remarkable capabilities of ConvertKit, dissecting its features and evaluating its position as a potent Mailchimp alternative.

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As we traverse the intricate landscape of email marketing automation, we’ll find that ConvertKit offers a unique blend of features, specifically catering to content creators. Get ready for a deep dive into the world of ConvertKit, a tool poised to supercharge your email marketing strategy.

Email Marketing Automation

Understanding Email Marketing Automation

In the world of digital marketing, email stands as an enduring titan. Despite the emergence of social media platforms and other communication channels, it remains a pivotal tool for reaching customers directly. But the power of email marketing doesn’t lie solely in sending out newsletters or discount offers; it is in the realm of automation where email truly shines.

Email marketing automation is a strategy that allows businesses to send targeted, personalized, and timely emails to their customers automatically. It is like having a super-efficient virtual assistant who knows your customers inside out and can send them the perfect email at the perfect time. This automated approach increases engagement, conversions, and ultimately, return on investment.

Marketing automation is no longer a ‘nice-to-have’ but a ‘must-have’ in any modern marketing strategy. The reason is simple: it allows businesses to maintain a relevant and personalized approach to each customer at scale. Automation streamlines repetitive tasks and nurtures leads more effectively, freeing up marketers to focus on crafting creative strategies and exploring new growth opportunities.

Email marketing automation platforms, such as ConvertKit and Mailchimp, are the tech wizards behind this strategy. These platforms empower businesses to construct automated email workflows based on specific triggers and actions.

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Whether it is a welcome series for new subscribers, a reward email for loyal customers, or a recovery strategy for abandoned carts, email marketing automation has it covered.

On the surface, ConvertKit and Mailchimp may appear quite similar, both providing automation features that make life easier for marketers. Yet, as we delve deeper into their offerings, differences start to surface, distinguishing the unique value each brings to the table.

Stay tuned as we dive into an in-depth comparative analysis of ConvertKit and Mailchimp, unraveling the strengths and potential shortcomings of each.

Overview of the comparison

ConvertKit vs Mailchimp: A Comparative Overview

Email marketing automation platforms serve as an essential toolbox for marketers, and both ConvertKit and Mailchimp have established themselves as premier choices in this sphere.

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Yet, like any tool, they each possess unique characteristics, and understanding these differences is key to choosing the right one for your needs.


ConvertKit and Mailchimp: A Brief Introduction

At a glance, ConvertKit is an email marketing platform known for its simplicity and subscriber-centric philosophy. It is designed primarily for creators such as bloggers, podcasters, and other online entrepreneurs.

Its ethos is simple: provide powerful features to help creators grow their audience and turn passions into a thriving business.

Mailchimp, on the other hand, is a robust all-in-one marketing platform.

It’s been around since 2001 and has grown into a comprehensive solution, offering not just email marketing, but also social media campaigns, landing pages, and even physical postcards. Its appeal is broad, catering to businesses of all sizes.

Features Analysis

ConvertKit and Mailchimp: A Comparative Analysis of Features

In the world of email marketing automation, feature sets play a crucial role. Let’s pit ConvertKit against Mailchimp to discern their unique strengths and weaknesses.

Email Builder: Both platforms offer intuitive email builders, but with different design philosophies. ConvertKit opts for a minimalist approach, ensuring the focus remains on content rather than aesthetics.

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Mailchimp, however, offers more design flexibility, with a drag-and-drop builder and a rich library of templates.

Segmentation: ConvertKit subscriber-centric approach shines in segmentation. Unlike Mailchimp list-based structure, ConvertKit treats your audience as a single entity and uses tags and segments to organize subscribers.

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This structure eliminates the issue of duplicate subscribers, making your subscriber count (and costs) more accurate.

Add to compare
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Deployment: Cloud Hosted, SaaS
More details +
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Easy to use
Email Delivery
  • Powerful automation features
  • Subscriber segmentation
  • E-commerce integration
  • Support and training
  • Integrations
  • Limited design options
  • Pricing
  • Limited reporting features
  • Limited A/B testing
  • Learning curve

Automations: ConvertKit automation interface is visually driven, making it easier to map out complex workflows. Mailchimp automations are powerful but can feel more disjointed and less user-friendly.

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Forms and Landing Pages: ConvertKit offers unlimited forms and landing pages, even on their free plan. Mailchimp also offers landing pages, but their form builder is somewhat limited in comparison.

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Deliverability: ConvertKit has consistently high deliverability rates, which means your emails are more likely to land in your subscribers’ inboxes. While Mailchimp also fares well, recent studies suggest ConvertKit may have a slight edge.

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Integrations: Mailchimp leads in terms of integrations, supporting a more significant number of third-party applications.

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ConvertKit covers most of the essential bases, with seamless integrations with major eCommerce platforms, webinar tools, and membership sites.

Pricing: Mailchimp pricing is based on the number of contacts and the feature set, with a free tier for basic email marketing needs.

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ConvertKit, in contrast, uses a subscriber-based pricing model. Its free plan is more generous but doesn’t include automation, which is a core strength of the platform.

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Understanding these differences is crucial in making an informed decision. In the following sections, we’ll delve deeper into each platform unique offerings, beginning with a thorough exploration of ConvertKit.

Exploring ConvertKit

ConvertKit: A Closer Look

Born out of a real need for a simple yet powerful email marketing tool for creators, ConvertKit has gained notable traction in digital marketing. It excels in its clarity, ease of use, and a strong suite of features tailored to the needs of creators.

ConvertKit Features

The true strength of ConvertKit lies in its robust feature set, designed specifically to help creators grow and engage their audience:

Visual Automations: With its visual automation builder, creating email sequences and workflows becomes a streamlined, intuitive process.

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It allows you to see your automation journey clearly, making modifications a breeze.

Flexible Forms and Landing Pages: ConvertKit offers a wide variety of customizable forms and landing pages. Whether you’re offering a free download, running a course, or simply collecting email addresses, there’s a ConvertKit form or landing page for you.

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Subscriber Tagging and Segmentation: In ConvertKit, you have a single list of subscribers, segmented using tags and custom fields. This approach makes targeting and personalization more efficient and avoids the redundancy of duplicate subscribers.

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Email Designer: While ConvertKit email designer leans more towards simplicity, it is perfect for creators who want their content, rather than flashy designs, to take center stage.

Benefits of Using ConvertKit

ConvertKit provides significant benefits for its users:

Simplicity and Ease of Use: ConvertKit user interface is clean and intuitive, reducing the learning curve and making it easy for creators to set up and execute their email marketing campaigns.

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Subscriber-Centric Philosophy: ConvertKit subscriber-first approach is a boon for creators who want a precise understanding of their audience. It provides a more accurate view of your subscriber count, keeping your costs down.

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High Deliverability: Ensuring that your emails reach the subscribers’ inboxes is crucial. With high deliverability rates, ConvertKit ensures your messages aren’t lost in the shuffle.

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Responsive Customer Support: ConvertKit prides itself on providing excellent customer support. Whether you’re a beginner needing step-by-step assistance or an experienced marketer looking for advanced tips, their support team is there to help.

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These features and benefits have made ConvertKit a favorite among creators. It is an email marketing tool that understands the unique needs of creators and offers solutions to meet these needs effectively.

Add to compare
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Deployment: Cloud Hosted, SaaS
More details +
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Easy to use
Email Delivery
  • Powerful automation features
  • Subscriber segmentation
  • E-commerce integration
  • Support and training
  • Integrations
  • Limited design options
  • Pricing
  • Limited reporting features
  • Limited A/B testing
  • Learning curve

ConvertKit Approach to Contact Management

ConvertKit Subscriber-First Approach

One of ConvertKit defining characteristics is its subscriber-first approach, an underlying principle that shapes how the platform handles email marketing.

This subscriber-first philosophy underscores the platform commitment to delivering a more personalized and targeted email marketing experience.

Detail about ConvertKit Subscriber-First Approach

In ConvertKit, each email address is viewed as a unique subscriber, irrespective of how many lists or tags they belong to. This means no duplicates, ensuring your subscriber count and associated costs reflect the number of people you’re reaching. Moreover, ConvertKit subscriber-first model allows for more sophisticated segmentation. You can segment subscribers based on their behavior, interests, or any other criteria using tags and custom fields.

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These can then be used to trigger automated campaigns, ensuring your subscribers receive content relevant to them.

Comparison with Mailchimp List-Centric Approach

Contrastingly, Mailchimp utilizes a list-centric approach. In Mailchimp, a subscriber who part of multiple lists is counted separately for each list. This can lead to duplicate counts, potentially increasing costs. Furthermore, organizing subscribers into separate lists can limit your ability to cross-reference and segment your audience efficiently.

In a nutshell, ConvertKit subscriber-first approach simplifies audience management and enhances targeting capabilities. By viewing each subscriber as a unique entity, ConvertKit provides a more accurate, flexible, and efficient platform for personalized email marketing.

AspectConvertKit Subscriber-First ApproachMailchimp List-Centric Approach
Primary FocusSubscribersLists
Subscriber ManagementUnique profiles for each subscriberSubscribers are part of lists
Tagging and SegmentationTags and segmentation for subscribersLists and segments
AutomationSubscriber-centric automationList-centric automation
PersonalizationHighly personalized based on tagsPersonalization based on lists
Email CampaignsTargeting based on subscriber tagsTargeting based on lists
Reporting and AnalyticsSubscriber-level analyticsList-level analytics
User InterfaceUser-friendly, subscriber-centricList-centric interface
PricingBased on subscribersBased on list size
Ideal Use CaseContent creators, bloggers, solopreneursBusinesses with large mailing lists
Comparison of MailChimp and ConvertKit approach

ConvertKit Automation Features

ConvertKit Automation Features

When it comes to automation, ConvertKit has put significant effort into ensuring its platform is both powerful and user-friendly. The central goal is clear: to help creators send the right message to the right person at the right time.

A Deep Dive into ConvertKit Automation Features

Visual Automation Builder: ConvertKit automation builder allows you to construct complex email workflows through a user-friendly, visual interface. You can easily map out the entire customer journey, from initial sign-up to final conversion, and every touchpoint in between.

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Automated Email Sequences: ConvertKit makes it easy to create automated email sequences, perfect for welcome series, course drips, or sales funnels. You can set each email timing, order, and content in the sequence.

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Trigger and Event-Based Emails: ConvertKit automation capabilities extend to trigger and event-based emails. Whether it is a purchase, a click on a link, or a change in a subscriber tag, ConvertKit can send out personalized emails based on these triggers.

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Subscriber Tagging and Segmentation: ConvertKit uses tags and custom fields to segment subscribers, a key feature in executing targeted automation.

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For example, you can create an automation rule to tag anyone who clicks a specific link in an email, allowing for further personalized follow-ups.

Comparison with Mailchimp Automation Features

While Mailchimp also offers automation capabilities, its approach can feel a bit more segmented compared to ConvertKit integrated, visual interface.

Mailchimp automation workflows are powerful, but creating complex customer journeys might require hopping between different sections of the platform, potentially making it less intuitive.

ConvertKit automation features are specifically designed to streamline and simplify the process of creating personalized, efficient email campaigns.

With an emphasis on visual clarity and usability, ConvertKit effectively lowers the barriers for creators to leverage the power of email automation.

FeatureMailchimp AutomationConvertKit Automation
Visual Automation BuilderYes, offers a visual drag-and-drop automation builder.Yes, also has a visual automation builder.
SegmentationAdvanced segmentation options for personalized emails.Offers segmentation based on tags and subscriber data.
E-commerce IntegrationIntegrates with popular e-commerce platforms.Limited e-commerce integrations.
A/B TestingAllows A/B testing of emails and automation workflows.Offers A/B testing of emails.
Conditional LogicSupports conditional branching in automation workflows.Offers conditional triggers and rules.
Custom TriggersProvides custom event triggers for automation.Limited custom event triggers.
Email TemplatesOffers a variety of email
Comparison of automation features of Mailchimp and ConvertKit
Add to compare
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Deployment: Cloud Hosted, SaaS
More details +
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Easy to use
Email Delivery
  • Powerful automation features
  • Subscriber segmentation
  • E-commerce integration
  • Support and training
  • Integrations
  • Limited design options
  • Pricing
  • Limited reporting features
  • Limited A/B testing
  • Learning curve


Mailchimp: A Closer Look

Mailchimp is one of the most well-established names in the world of email marketing. Over the years, it has evolved from a simple email tool to a fully-fledged marketing platform. With a vast array of features, Mailchimp caters to businesses of all sizes.

Detailed Exploration of Mailchimp Features

Mailchimp popularity stems from its comprehensive toolkit. Here’s a closer look at some of its core features:

All-In-One Marketing Platform: Mailchimp broad feature set extends beyond email. It includes social media ads and posts, landing pages, physical postcards, customer relationship management (CRM), and more.

Email Builder: Mailchimp drag-and-drop email builder is equipped with a variety of templates, allowing you to create visually appealing emails without the need for coding.

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Audience Segmentation: Mailchimp allows you to create audience segments based on demographics, behavior, or any custom field. However, it operates on a list-centric model, where each list is a separate entity.

Marketing Automation: From welcome emails to abandoned cart reminders, Mailchimp automation feature allows you to set up an email sequence once, and then let it run on autopilot.

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Reporting and Analytics: Mailchimp provides in-depth analytics, including open rates, click rates, and comparative data, helping you measure your campaign performance and optimize accordingly.

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Integrations: Mailchimp boasts a large number of integrations, connecting with various third-party applications such as Shopify, WordPress, and many others.

Benefits of Mailchimp

Benefits of Using Mailchimp

Mailchimp extensive functionality provides several benefits to its users:

Versatility: As a comprehensive marketing platform, Mailchimp offers a broad range of features in one place, making it a versatile choice for businesses seeking an all-in-one solution.

Design Flexibility: Mailchimp email builder and its variety of templates offer great flexibility in design, allowing you to create emails that align with your brand aesthetics.

Detailed Reporting: Mailchimp reporting feature is top-notch, providing valuable insights into your campaign performance, subscriber behavior, and overall marketing effectiveness.

Extensive Integrations: The multitude of integrations that Mailchimp supports can streamline your marketing efforts by allowing you to connect your email campaigns with other parts of your business.

Despite these advantages, it is essential to consider that Mailchimp vast feature set might be more than what’s needed for smaller businesses or individual creators.

Sometimes, the added complexity can prove to be overwhelming rather than helpful. In such cases, a more streamlined platform like ConvertKit might be the better choice.

PricingSubscription-based pricingFreemium with tiered plans
Email TemplatesLimited, but customizableExtensive templates library
Email AutomationRobust automation featuresAutomation available in paid plans
Landing PagesBasic landing page builderAdvanced landing page builder
A/B TestingAvailable in higher-tier plansAvailable in most plans
IntegrationsSupports key integrationsExtensive third-party integrations
eCommerce SupportLimitedComprehensive eCommerce tools
AnalyticsGood reporting and analyticsAdvanced reporting features
DeliverabilityStrong deliverability ratesGood deliverability
Ease of UseUser-friendly interfaceBeginner-friendly
Customer SupportResponsive support teamEmail support with paid plans
GDPR ComplianceCompliantCompliant
Mobile AppMobile app availableMobile app available
ConvertKit vs MailChimp overall features

Switch to ConvertKit

Making the Switch: From Mailchimp to ConvertKit

Digital engagement landscapes are continually evolving, and so are the needs of businesses.

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More and more creators are choosing to migrate from Mailchimp to ConvertKit, seeking a simpler, more streamlined, and efficient email marketing platform. But why, and how?

Why Creators Are Making the Switch?

The shift from Mailchimp to ConvertKit is primarily driven by three factors:

  1. Simplicity and Focus: ConvertKit offers a focused set of features catering specifically to creators. Its simplicity and intuitive interface make it a breeze to use.
  2. Subscriber-First Model: Unlike Mailchimp list-centric model, ConvertKit subscriber-first model avoids duplicate counts and provides better targeting and segmentation capabilities.
  3. Visual Automation Builder: ConvertKit visual automation builder is simple yet powerful, enabling creators to easily design email workflows and customer journeys.

Transitioning From Mailchimp to ConvertKit

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Making the switch may seem daunting, but ConvertKit has made the process straightforward and user-friendly.

  1. Export Subscribers From Mailchimp: Start by exporting your Mailchimp subscribers into a CSV file. This file will include all necessary information, including subscriber email addresses and any associated tags.
  2. Import Subscribers to ConvertKit: ConvertKit provides an easy import tool. You can upload the previously downloaded CSV file, and ConvertKit will automatically pull in your subscribers, maintaining their tags and other details.
  3. Recreate Your Forms and Landing Pages: ConvertKit offers customizable forms and landing pages. While you can’t directly import your Mailchimp forms, recreating them in ConvertKit is straightforward thanks to its user-friendly tools.
  4. Rebuild Automations: ConvertKit visual automation builder comes in handy when rebuilding your email sequences and workflows. It might take some time, but the result is a clear, visual representation of your email automations.
  5. Review and Send: Before you start sending emails, review your setup to ensure everything is in order. ConvertKit also provides helpful guides and a responsive support team to assist with any concerns or questions you may have during the transition.

The decision to switch from Mailchimp to ConvertKit is a significant one.

But for creators who prioritize ease of use, streamlined subscriber management, and effective automations, ConvertKit presents a compelling case as a suitable alternative to Mailchimp.

Recreating Mailchimp Automations in ConvertKit

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When switching from Mailchimp to ConvertKit, one crucial task is recreating your existing email automations. But worry not, ConvertKit intuitive visual automation builder makes this process less of a chore and more of a straightforward exercise.

Recreating Mailchimp Automations in ConvertKit

Guide on Recreating Mailchimp Automations in ConvertKit

1. Understand Your Existing Automations

Begin by reviewing your Mailchimp automations to understand their structure. Determine the triggers that start the automation, the emails sent as a part of the sequence, and any conditions that guide subscriber flow through the automation.

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2. Build a Similar Flow in ConvertKit

Next, using ConvertKit visual automation builder, replicate the automation structure you’ve identified in Mailchimp. Set the equivalent triggers, actions, and events using ConvertKit automation features.

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3. Create Email Sequences

ConvertKit allows you to create email sequences, which can be attached to the automation workflow. Create email sequences that mirror your Mailchimp automation emails, ensuring the content and timing align with your original structure.

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4. Test Your Automations

Before going live, test your newly created automations to ensure they work as intended. ConvertKit allows you to add a test subscriber to your automation, letting you observe their journey through the workflow in real time.

Recreating Mailchimp automation in ConvertKit is less about copying exactly what you had and more about harnessing ConvertKit features to provide an equivalent—or even better—subscriber experience. Take this opportunity to review and optimize your automation to meet your email marketing objectives better.

Migration of Mailchimp Customer Journeys to ConvertKit

Migrating Mailchimp Customer Journeys to ConvertKit

When shifting platforms from Mailchimp to ConvertKit, an essential aspect to consider is the migration of your customer journeys.

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These journeys are the structured interactions your subscribers have with your brand. Here’s how you can accomplish this transition.

Guide on Migrating Mailchimp Customer Journeys to ConvertKit:

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1. Understand Your Existing Customer Journeys

First, you need to understand your Mailchimp customer journeys thoroughly. Determine what triggers these journeys, subscribers’ actions, and your system responses.

2. Recreate the Customer Journey in ConvertKit

Leverage the visual automation builder in ConvertKit to map out and recreate these customer journeys. Start by establishing the triggers and conditions similar to those in your Mailchimp setup.

3. Incorporate Sequences in Your Journeys

ConvertKit allows you to build sequences — a series of emails sent over time — and integrate them into your customer journeys. Ensure these sequences align with your previous Mailchimp journeys.

4. Test Your New Journeys

Once your journeys are set up, use ConvertKit testing feature to ensure they function as intended. Add a test subscriber to the journey and observe their progression.

5. Refine and Optimize

As you migrate your journeys, take the opportunity to refine and optimize. Perhaps there are points in your Mailchimp journeys that could be streamlined or made more effective.

Remember, migration is about recreating and improving upon what you had before.

Migrating from Mailchimp to ConvertKit is an excellent opportunity to reevaluate and enhance customer journeys.

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ConvertKit subscriber-centric and user-friendly approach enables you to focus on providing a smooth, engaging journey for every individual subscriber.

In Our Experience

Sharing from our experience

Email marketing automation is pivotal in today’s digital marketing landscape. Both ConvertKit and Mailchimp offer robust solutions to cater to varying business needs.

While Mailchimp provides a broad range of features that serve as an all-encompassing marketing platform, ConvertKit emphasizes simplicity and efficacy, proving to be a potent tool, particularly for creators.

While seemingly challenging, the journey from Mailchimp to ConvertKit is eased by ConvertKit intuitive platform design. The subscriber-first model, ease of automation, and a more focused toolset make ConvertKit an attractive Mailchimp alternative.

As you embark on this transition, remember it is not just about replacing features one-to-one but optimizing your email marketing strategies for greater success.

What is ConvertKit?

ConvertKit is a powerful email marketing software designed to help creators earn a living online. It simplifies email marketing automation with its user-friendly design, visual automation builder, and subscriber-first approach.

How does ConvertKit compare to Mailchimp?

While both are robust marketing automation tools, they cater to different needs. Mailchimp offers a broader range of features, serving as a comprehensive marketing platform. ConvertKit, on the other hand, provides a more focused set of tools and a streamlined approach, which many creators find easier to use and manage.

How do I switch from Mailchimp to ConvertKit?

Switching involves exporting your subscribers from Mailchimp, importing them into ConvertKit, recreating your forms and landing pages, rebuilding your automations in ConvertKit, and reviewing your setup before sending emails. ConvertKit offers easy-to-use tools and guides to help with the process.

What are the benefits of using ConvertKit over Mailchimp?

ConvertKit offers a subscriber-first approach, avoiding duplicate counts, and providing better segmentation. Its simple, intuitive interface and visual automation builder make it easier to create and manage email workflows. It is more targeted for creators, offering features specifically suited to their needs.

Can I recreate my Mailchimp automations in ConvertKit?

Yes, ConvertKit visual automation builder allows you to recreate your Mailchimp automations. It is crucial to understand your existing Mailchimp automations, build similar flows in ConvertKit, create corresponding email sequences, and test the new automations before going live.

Navodit Ravi
Navodit Ravi

I am an accomplished marketing expert with over 10 years of experience focused on growth strategies, emerging technologies, and startup success stories. Driven by a passion for continuous learning, I actively explore and analyze new tools and services that enhance workplace productivity and efficiency. I possess deep expertise across key areas including CRM software, ecommerce, email marketing, marketing automation, and user engagement and retention. My analytical approach stems from hands-on experience implementing platforms that help businesses scale. I stay on top of the latest trends and successful case studies in order to provide actionable insights to brands looking to adopt innovative solutions. My articles and analysis spotlight marketing, growth hacking, and the strategic implementation of technology. As a lifelong learner, I am dedicated to helping both established companies and startups identify opportunities to streamline operations, boost ROI, and thrive.

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