Customer Engagement Platform Fit Calculator by Sprout24

How do you primarily sell? ⓘ

B2C / D2CDirect to consumer B2BWith sales reps B2B + Self-ServeHybrid motion MarketplaceMulti-sided

How many teammates will involve in campaign creation process? ⓘ

Solo540+

2–5

Do sales reps need pipeline/lead management now? ⓘ

NoMarketing-led Maybe laterFuture need Yes nowActive sales team

Current number of contacts (email/phone) approx ⓘ

<5k50–250k>1M

5–50k

Which messages/channels do you use or plan? ⓘ

Newsletters Triggered emails Journeys SMS WhatsApp Push In-app

Personalization depth ⓘ

BasicName + simple blocks SegmentedBy affinity/behavior Real-time 1:1Events, prices, stock

How fast must data trigger messages? ⓘ

Next dayBatch is fine Within an hourSoon after event Real-timeSeconds after event

Reporting you care about most ⓘ

Campaign metricsOpens, clicks, revenue Journey & cohortsFlows & retention Lead & pipelineSales attribution

Approx. monthly software budget ⓘ

<$200Lean $200–$1kPractical $1k–$5kGrowth $5k+Advanced

Channel coordination ⓘ

Email onlyJust email Email + SMSTwo channels Email + SMS + WA/PushMultichannel

Customer Engagement Platform Fit