As an expert editor who regularly reviews email marketing applications for business use, I recently had the opportunity to try out the free plan offered by Mailerlite.
In this competitive market, businesses are always on the lookout for ways to improve their email marketing efforts and increase engagement with their audience. With Mailerlite free plan, businesses can now explore the platform features and capabilities before committing to a paid plan.
During my trial of the Mailerlite free plan, I was impressed with the ease of use and user-friendly interface of the platform.
Setting up the MailerLite free account and creating email campaigns was a straightforward process, and I was able to quickly access and utilize the various tools and features available.
One of the standout features of Mailerlite free plan is the ability to send up to 12,000 emails per month to a list of up to 1,000 subscribers. This generous allowance is a great option for small businesses or those just starting with email marketing, allowing them to communicate effectively with their audience without breaking the bank.
My experience with the Mailerlite free plan was positive, and I would highly recommend it to businesses looking to improve their email marketing efforts. With its easy-to-use platform and generous email allowance, Mailerlite is definitely worth considering for your next email campaign.
During my MailerLite trial process, I encountered some of the challenges which I addressed using following troubleshoot options.
These Questions and answers are going to be helpful for you too:
How to create a new email campaign in MailerLite?
To create a new email campaign, log in to your MailerLite account and click on the “Campaigns” tab.
Then, click the “Create Campaign” button and follow the prompts to set up your campaign.
You can choose from a variety of templates or create your own design from scratch using MailerLite drag-and-drop editor.
How to add subscribers to my MailerLite account?
You can add subscribers manually by clicking on the “Subscribers” tab and then clicking “Add Subscriber.”
From there, you can enter their contact information and any other relevant details.
You can also import subscribers from a CSV file or connect your MailerLite account to other apps like Shopify or WooCommerce.
How to customize the design of my email campaigns in MailerLite?
You can customize the design of your email campaigns using MailerLite drag-and-drop editor.
You can choose from a variety of templates or create your own design from scratch.
The editor allows you to add images, text, buttons, and other elements to your emails.
How to send my first email campaign in MailerLite?
Once you’ve created your email campaign, you’ll need to send it out to your subscribers.
To do this, go back to the “Campaigns” tab and click on the campaign you want to send.
Then, click the “Send” button and follow the prompts to select your recipients and send your email. You can also schedule your email to be sent at a later time if you prefer.
How to segment my email list in MailerLite?
To segment your email list, click on the “Subscribers” tab and then click “Segments.”
From there, you can create segments based on subscriber behavior, demographics, or other criteria.
For example, you could create a segment for subscribers who have opened an email in the last 30 days or who have made a purchase from your website.
How to automate email campaigns in MailerLite?
You can automate your email campaigns using MailerLite automation feature.
You can set up triggers and actions to send targeted emails based on subscriber behavior.
For example, you could set up an automation to send a welcome email to new subscribers or a follow-up email to subscribers who have abandoned their shopping cart. The possibilities are endless!
One of the standout features of Mailerlite free plan is the ability to create and customize email campaigns with a variety of templates and design options. I was able to create visually appealing emails that accurately reflected my brand style and tone. Additionally, the platform automation features made it easy to schedule emails and send them out to my subscribers at the right time.
Another feature I appreciated was the ability to segment my email list based on subscriber behavior and preferences. This allowed me to send targeted messages to specific groups within my audience, improving the effectiveness of my email campaigns and increasing engagement.
One minor drawback of the free plan is that there is a Mailerlite logo at the bottom of all emails sent using the platform.
However, for businesses just starting with email marketing, this may not be a significant issue.
Here are few more Questions and answers are going to be helpful you setup advance features in your trial account:
How to create a new email campaign in MailerLite?
To create a new campaign in MailerLite, follow these steps:
Click on the “Campaigns” tab in the top navigation menu.
Click on the “Create Campaign” button.
Choose the type of campaign you want to create (e.g. regular email, automation, landing page).
Follow the prompts to set up your campaign, including selecting a template, adding content and images, and setting up your recipients.
How to set up an automation workflow in MailerLite?
To set up an automation workflow in MailerLite, follow these steps:
Click on the “Automation” tab in the top navigation menu.
Click on the “Create Workflow” button.
Choose a trigger for your workflow (e.g. subscriber joins a group).
Add actions to your workflow (e.g. send an email).
Set conditions for your workflow (e.g. if subscriber clicks a link).
Test and activate your workflow.
How to import existing email list into MailerLite?
To import your email list into MailerLite, follow these steps:
Click on the “Subscribers” tab in the top navigation menu.
Click on the “Import Subscribers” button.
Choose how you want to import your subscribers (e.g. from a file or another service).
Follow the prompts to map your fields and confirm your import.
How to customize the email templates in MailerLite?
To customize your email templates in MailerLite, follow these steps:
Click on the “Campaigns” tab in the top navigation menu.
Choose an existing campaign or create a new one.
Select a template or start from scratch.
Use the drag-and-drop editor to add and customize content, images, and styles.
Preview and test your email before sending.
How to track email campaign performance in MailerLite?
To track your email campaign performance in MailerLite, follow these steps:
Click on the “Campaigns” tab in the top navigation menu.
Choose an existing campaign or create a new one.
Click on the “Reports” tab to view your campaign performance metrics (e.g. open rate, click rate).
Use the data to optimize future campaigns and improve engagement with your subscribers.
I must highlight about following features which I tested inside MailerLite trial:
Automation Workflow:
One of the standout features of Mailerlite is its automation workflow functionality. Setting up workflows is intuitive, with a drag-and-drop interface that makes it easy to create complex email campaigns that are triggered by user actions or time-based events.
I was able to set up a welcome series for new subscribers, as well as a re-engagement campaign for inactive subscribers. I found the analytics and reporting tools to be very helpful in monitoring the performance of each campaign.
Landing Page:
Mailerlite landing page builder is also easy to use, with a simple drag-and-drop interface that allows you to customize your page with your own branding and content. I appreciated the variety of templates available, as well as the ability to create custom pages from scratch. The pages were mobile responsive and looked great on all devices.
One feature that I found particularly useful was the ability to embed forms directly into landing pages, making it easy to capture leads.
Pop-up:
Mailerlite pop-up builder is a simple yet effective tool for capturing leads. It integrates seamlessly with the landing page builder, making it easy to create pop-ups that match the look and feel of your landing pages.
The builder offers several types of pop-ups, including exit-intent and timed pop-ups, and I found the targeting options to be very helpful in ensuring that my pop-ups were displayed to the right audience.
How to create a landing page in MailerLite?
To create a landing page, log in to your MailerLite account and click on the “Sites” tab. Then, click the “Create Site” button and follow the prompts to set up your landing page.
You can choose from a variety of templates or create your own design from scratch using MailerLite drag-and-drop editor.
How to customize landing page in MailerLite?
Once you’ve created your landing page, you can customize it by adding images, text, buttons, and other elements using MailerLite drag-and-drop editor. You can also change the colors and fonts to match your brand.
How to publish landing page in MailerLite?
To publish your landing page, go back to the “Sites” tab and click on the site you want to publish.
Then, click the “Publish” button and follow the prompts to make your site live.
You can also share a link to your landing page on social media or other channels.
How to track conversions on landing page in MailerLite?
To track conversions on your landing page, go to the “Reports” tab and view metrics like clicks, views, and conversions.
You can also set up conversion tracking by adding a tracking code to your site.
Can to integrate my landing page with other tools in MailerLite?
You can integrate your landing page with other tools like Google Analytics or Facebook Pixel by adding tracking codes or scripts to your site.
You can also connect your landing page to other apps like Shopify or WooCommerce using integrations available in MailerLite app directory.
What is the duration of the MailerLite free trial?
The MailerLite free trial lasts for 30 days, giving you ample time to test its features before committing to a paid plan.
Are all features accessible during the MailerLite free trial period?
Yes, during your MailerLite free trial, you get complete access to all the premium features including automation, landing pages, and more.
Do I need to input my credit card details for the MailerLite free trial?
No, you don’t need to provide your credit card details when signing up for the MailerLite free trial.
Can I cancel the MailerLite free trial anytime?
Yes, you have the flexibility to cancel your MailerLite free trial at any point, no questions asked.
What happens after the MailerLite free trial ends?
Once your MailerLite free trial ends, you will be asked if you wish to upgrade to a paid plan. If you choose not to, your account will revert to the free limited version.
How does MailerLite free trial compare to other email marketing tools?
MailerLite free trial stands out because it offers complete access to premium features and doesn’t require credit card information upfront.
Can I send an unlimited number of emails during the MailerLite free trial?
The MailerLite free trial only allow up to 1,000 subscribers and a max of 12,000 emails.
How easy is it to set up an email campaign with MailerLite free trial?
Setting up an email campaign in MailerLite free trial is simple, thanks to its intuitive drag-and-drop editor and numerous template options.
Can I test the automation feature during the MailerLite free trial?
Absolutely, the MailerLite free trial includes access to their robust automation tools.
Is customer support available during the MailerLite free trial?
Yes, you have access to MailerLite customer support via email and live chat during the free trial.
Is there any difference between the free trial and the paid version of MailerLite?
The free trial of MailerLite offers all the features of a paid plan but it’s limited to a certain number of subscribers and emails.
Can I upgrade my MailerLite free trial account to a paid plan at any time?
Yes, you can upgrade your MailerLite free trial account to a paid plan at any moment during the trial period.
What is the pricing after the MailerLite free trial ends?
After the free trial, MailerLite offers several pricing tiers starting from $10/month, based on the number of subscribers.
Is MailerLite free trial available worldwide?
Yes, MailerLite offers its free trial to customers around the globe.
Can I create landing pages during the MailerLite free trial?
Yes, landing page creation is one of the features you can fully explore during your MailerLite free trial.
Does the MailerLite free trial include email tracking and analytics?
Absolutely, the MailerLite free trial includes advanced email tracking and analytics to monitor campaign performance.
Can I import my existing email list into the MailerLite free trial?
Yes, you can easily import your existing email list during the MailerLite free trial, allowing you to seamlessly transition your email marketing activities.
Does MailerLite free trial offer segmentation features?
Yes, the MailerLite free trial includes access to segmentation features, letting you target your subscribers more effectively.
Can I test the A/B testing feature during the MailerLite free trial?
Yes, A/B testing is one of the powerful tools available to you during the MailerLite free trial to optimize your email campaigns.
How secure is my data during the MailerLite free trial?
MailerLite takes data security seriously. They follow strict security measures to protect your data during the free trial and beyond.
Overall, my experience with Mailerlite was very positive. The application is easy to use, with intuitive interfaces for automation workflow, landing page, and pop-up building. The free plan is a great option for businesses just starting out with email marketing, and the analytics and reporting tools are very helpful in monitoring the performance of your campaigns.
I would definitely recommend Mailerlite to any business looking for an affordable, user-friendly email marketing solution.
How we Choose and Rate Email Marketing Applications?
Sprout24 evaluation of email marketing software prioritizes tools that are user-friendly, competitively priced, feature-rich, and scalable to accommodate business growth. The highest-rated email marketing software excelled across various categories, as well as through a rigorous 25-point testing process. Weightage of email marketing software rating:| Criteria | Percentage |
|---|---|
| Range of Features | 28% |
| Cost | 11% |
| Compliance with Email Marketing Standards | 11% |
| Ease of Use | 11% |
| Ease of Integration with Other Tools | 8.5% |
| Scalability | 8.5% |
| Customer Support | 8% |
| Deliverability Rates | 8% |
| Pricing Transparency | 3% |
| Free Trial Period | 3% |
Guide to Our Sprout24 Ratings:
| Sprout24 Rating | Description of Sprout24 Rating |
|---|---|
| ⭐⭐⭐⭐⭐ | Email marketing software with a 5-star Sprout24 rating is exceptional in its category. It offers outstanding value with a comprehensive range of features and integrations, transparent pricing, and multiple customer support options. |
| ⭐⭐⭐⭐ | Software that earns 4 or 4.5 stars is excellent. It includes all the essential features and most advanced options, but may have limitations in areas like integrations, the availability of a mobile app, or pricing transparency. |
| ⭐⭐⭐ | A 3 or 3.5-star rating indicates a solid option. While it may lack some key features or integrations, or have less transparent pricing, it could still be a viable choice, especially for businesses operating on a tight budget. |
| ⭐⭐⭐ | Software rated below 3 stars is generally deficient in several critical areas, making it unlikely to be recommended by us. |
Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
