21+ HubSpot Alternatives – Supercharge Your Marketing with AI

In this analysis, I explored HubSpot alternatives to boost marketing effectiveness. Each alternative is assessed for its unique features, integration capabilities, and pricing, making it easier for businesses to find a suitable match for their needs. This guide, aimed at startups and small businesses, emphasizes economical options without compromising on functionality. From automation tools to CRM systems, each alternative is carefully weighed against HubSpot offerings, providing a comprehensive view for businesses seeking cost-effective marketing solutions.

The most obvious step after starting a business is to streamline all marketing and sales activities to drive its expansion.

In this age, beating the competition is a tad difficult, given the number of businesses mushrooming across industries  – with the sole aim of offering services cost effectively.

When 30-year-old Michael Horowitz started his own digital marketing agency 3 years ago, little did he realize the importance of a unified system to monitor and control business activities.

Although he divided his employees into two major teams – marketing and sales – he was unable to keep track of their activities.

Moreover, the employees themselves had a problem keeping a tab on their activities. Whether it was regarding the creation of the yearly blog calendar or scheduling meetings with prospects – the activities were too extensive and scattered everywhere.

To bring an order and a sense of management within the workflows, Horowitz introduced a software that could take organise everything.

Naturally – this resulted in increased productivity levels of all employees.

In the larger scheme of things, Horowitz’s agency was able to achieve a higher ROI in a matter of months as everything was well planned, organised and quickly executed.

HubSpot is one tool that takes care of “everything” for a typical business. And you will be surprised to learn about all its features, and solutions.

All About HubSpot


Let’s face it – every marketer, at some or the other point in life, have either registered for a HubSpot webinar or taken its Inbound certification course or made use of its extensive resource library.

In the world of marketing, HubSpot has carved a niche for itself, and how!


From their email newsletters and content resources such as eBooks and guides to their ever-evolving certification courses and training programs – HubSpot provides multiple resources via different media for its growing community of marketing professionals.

Every resource that comes from HubSpot is of top quality and that is a fact!

But this is just one reason why HubSpot is so popular and doing so well. In actuality, it is an inbound marketing and sales platform that helps companies to attract prospects, generate and nurture leads and achieve conversions.

Sure – it is a marketing powerhouse but its success also depends on the sales aspect, and a lot of sales professionals consider HubSpot as the go-to tool!

The main aim of HubSpot is to help businesses secure and convert as many leads as possible.

Now – whether they achieve it via pure marketing tactics or apply a mix of marketing and sales strategies, HubSpot helps them to stay on track and achieve their business goals faster and more efficiently.

So yeah – HubSpot offers a stack of independent products for marketing, sales and customer relationship management (CRM) and when this software are used simultaneously to achieve one goal, the end result is even more powerful for the business!

Moving on, let us discuss the three software offerings by HubSpot in detail:

HubSpot CRM Hub

Bringing new business on-board is not an easy activity. One needs to search for prospects, keep a track of the deals won and lost, take note of upcoming meetings, etc. etc.

A typical sales team, therefore, maintains spreadsheets, acknowledges and responds all emails, and schedules appointments with prospects among other things.

hubspot crm

Therefore, there is a need for the sales reps to use a tool that allows them to stay organised and manage each day, each task with ease.

Thankfully, HubSpot’s free CRM is the perfect solution to this! The tool gives an up-to-date view of the sales funnel.

From the lost deals to the pending contracts – the CRM monitors all activities for the sales reps – that gives them more control and a better sense of organisation.

The HubSpot CRM tracks every interaction with the prospect or customer that the reps have ever had on emails or across social media and presents the information in the form of a tidy timeline.

The software brings attention to every detail so that the sales team are always informed of their own activities and there is no mistake at work.


One is free to use the CRM up to 10 lac contacts and with no additional charges, time limit or expiration date.

So use as much as you want! Who doesn’t like to use a software for free without any hassle! HubSpot believes in 100% customer satisfaction.

HubSpot Marketing Hub

Want to give your website traffic a boost, convert more leads and achieve a higher ROI? Then the HubSpot Marketing tool can make it happen for you!

In an age where it is difficult to beat competition, we are not surprised that HubSpot can make things so easy for marketers and small business owners.

The software enables a number of digital activities such as quality content curation and blogging, creation of conversion-optimized landing pages, personalization of email templates that also comes with running A/B tests, automation of all marketing activities, lead management and marketing analytics.

The marketing software also analyses the health of the business websites – which is a crucial aspect of having an online brand – don’t you agree?

HubSpot monitors social mentions and conversations across multiple digital platforms, tracks customer engagements and even schedules posts – which is a boon for marketers as they don’t have to hop from one social media tool to another just to schedule posts.

The HubSpot marketing tool helps in finding quality keywords to optimize blog posts and landing pages.

encharge optimise landing page

And who takes care of measuring the impact of the keywords and telling the marketers what’s exactly working for them?

The tool does – of course!

The best thing about HubSpot is that it can integrate with Salesforce.

This means that tool can keep a track of every email sent and open, form submissions ever filled and CTAs ever clicked among many other things.


It is possible to use the marketing tool for free but if one wants to have access to all kinds of features under the sun, then you can buy it for $45 per month (1000 marketing contacts).

Trust me – it is a great buy!

HubSpot Sales Hub

Selling a product or service is a daunting task! It is an entire process which, if not done right, won’t see the light of day.

With HubSpot’s sales tool, one can be assured that every prospect does complete the sales funnel, or at least every sales rep follow a proper process that ensures a higher conversion rate.

hubspot sales hub

HubSpot offers a set of email templates for the sales reps to use.

From introductory emails to the follow-up ones, this tool has got every aspect of sales covered. Moreover, it also tracks the emails sent, open click rates, attachment downloads, etc.

The sales reps can learn about companies visiting the business websites and the pages they seem to spend most of their time on. Scheduling meetings have never been easier with the software as it can be integrated with Google Calendar, HubSpot CRM and Office 365.

You can now always make it to appointments on time – thanks to HubSpot!

As calling prospects is such a big part in sales (for obvious reasons!), this software allows the reps to queue up calls, log calls to the CRM directly and even record the calls – all with just a single click.


The sales tool also costs the same that is priced at $45/mo for two paid users.

The biggest drawbacks of HubSpot

HubSpot caters to over 177,000+ customers – who are spread across the entire world – 120 countries to be exact.

Shopify, Tufts University and Care.com are some of the companies associated with HubSpot, and using it and reaping benefits from it.

The inbound platform has almost 7000+ agency partners.

Everything is great about HubSpot. It covers all marketing and sales aspects and even has the tools to back whatever they sell or put up on offer.

However, the thing is most small businesses can’t afford HubSpot.

It is a tad on the higher side – something which is pretty visible; and even though the services are too extensive and do yield results in the long-run, most business won’t always go for it, and instead look for options that are cheaper.

As most of the time, small businesses don’t need to execute their marketing and sales activities on such a large scale, they opt for software which takes care of their requirements and provides all the services at a much cheaper rate.

HubSpot Marketing Hub Alternatives

List of HubSpot Marketing Hub Alternatives available in the market

Thankfully, we live in a digital time and age where everything has an alternative. Yup – everything!

Since HubSpot may not be everyone’s cup of tea and that is OK, it doesn’t mean there aren’t other fish in the sea to hunt for.

Here are five handy alternatives of HubSpot you can switch to:

1. Encharge – Valuable alternative to Hubspot

Encharge is a marketing automation and lead nurturing tool that helps startups start with their business and marketing journey.

With features like broadcasts, flow builder and behavior emails and personalization Encharge try to ease out the targeting and marketing processes catering to startup’s needs.

Encharge also has a feature of trial Conversion for Startups that help convert free users to paying customers.

encharge trial conversation for startup

Features of Encharge.io that i absolutely loved :

1.) Broadcasts: You can create effective user journeys with an easy-to-use visual flow builder. Not just emails this tool allows you to understand, map, and then design the user journeys by visually connecting steps.

2.) Behavior Emails: It helps you to improve user engagement and increase revenue by sending well-targeted emails based on what a user does on your website. The automation is definitely the best out there and the integrations take the entire software to another level.

3.) A/B testing: Split testing always help with going with the right kind of emails. This helps drive engagement and increase revenue.

4.) User Profiles: This is one of the key features of this tool that can really help startups. With this tool, one will have an overview of every step that a user has taken. It can be anything from viewing pages to opening emails to using critical product features.

5.) Email editor: When I used the email editor I found it very user-friendly and easy to use. I was able to create some really stunning and beautiful mobile-ready emails in a fraction of a minute.

6.) User Segments: You can segment users based on page visits, product behavior, email activity, and other data attributes from the user data obtained from your app and your marketing stack. Now, based on this you can send out automated targeted messages to the right audience.


Encharge.io offers a variety of integrations that include Facebook, Slack, Intercom, Hubspot , Stripe , Webhooks and a lot more. For me, the integration with Slack was the most helpful.

encharge integrations


So, coming to the pricing of encharge.io it charges you based on the number of subscribers you have with two plans growth and premium.

encharge pricing

The starting price for 0-2000 subscribers is $49/mo for the growth plan and $59/mo for the premium.

Let us do a feature comparison of these two software tools :

Parameters Hubspot vsEncharge
What do we like?One-stop for all your marketing needs.
Hubspot is loaded with features but still, everything is very easy to navigate.
Creating stuff like landing pages, forms, or emails everything is very easy to do.
A great option for startups covering all their marketing needs.
What we don’t like? Expensive
Not for small businesses
 It doesn’t offer features to create a landing page.
It is easy to use but the setup process may take some of your time.
Lacks detailed reporting.
Best forBig businesses and enterprises.
Small businesses and their automation needs.
PricingPaid plan starts @ $20/moPaid plan @ $79/mo
Hubspot vs Encharge.io comparison

When comparing Hubspot and Encharge.io I realized that Encharge.io fills the economical gap for small businesses. Most small businesses do not need that many features as provided by Hubspot.

Below is a snapshot of the pricing offered by encharge.io.

2. ONTRAPORT – Reliable Hubspot alternative

Scaling a business is easy provided you know the secret of attracting the right consumers, showing them how you can add value to them and converting them into loyal customers.

As the owner of a new business, what do you think to comprise the ingredients of a stellar growth strategy?


Emails, blogs, social media, a CRM database, a landing page builder, etc?

Yes – that is right! Basically – a HubSpot alternatives tool that allows you to not only build and maintain an effective digital image but also helps you to target the right people using the right collaterals.

After all – maintaining a healthy relationship with the consumers is everything! And the sooner you start work on this, the better it is.

Thankfully – ONTRAPORT offers a unified system that allows you to personalise the prospect’s journey and get fabulous results in the end. Oh, and it is the perfect catch for eCommerce stores.

Here are its 4 solid features:

1. Publishing

Content rules the roost wherever you go and whichever industry you work in.

From drafting blogs and emails to building high-converting landing pages – ONTRAPORT assists you in every content-related activity.

2. Marketing automation and email marketing

ONTRAPORT helps you to create your own marketing funnel based on the rules specified by you.

Since automation is the future and personalization is “big” in selling, automating your marketing efforts as per consumer segments will fetch excellent results in the long run.

Moreover, as far as emails are concerned, ONTRAPORT assists you in creating groups based on the lead source, demographics, the engagement level, etc. to reach ONLY those who are REALLY interested in your product.

ontraport email marketing

3. eCommerce and sales automation

Since ONTRAPORT tracks most qualified leads, it becomes easier to focus on just them and subsequently accelerate the sales process. Similarly, referral programs form an integral part of the sales strategy.

This means that the sales reps can easily focus on contacting those customers who are happy with the product and services and are happy to provide you with a list of referrals.

4. CRM

A CRM is a tool that helps the users to manage better and execute daily tasks more smoothly. After all – both marketing and sales activities involve maintaining super long and messy spreadsheets, scheduling meetings with prospects and vendors and blasting bulk emails, etc. etc.

With the use of ONTRAPORT’s CRM, you can get a 360-degree view of all your marketing and sales activities, set your own business metrics and analyze them to create better plans for the future.

Without a CRM, it becomes difficult to maintain a team and keep a track of all the activities scheduled or completed in the past.


I personally think ONTRAPORT is a fantastic tool for businesses that don’t have a budget restriction. It covers all features that any other solid software would provide but when it comes to price point then it is defeated by other its competitors like Mailchimp.

No wonder, it integrates with a variety of brands such as PayPal, WooCommerce, WordPress, Shopify, Facebook, PicReel, NMI, XERO, FreshDesk and WorldPay among others.

Yes – the list is too long and complete with brand names any novice would also know!


Unlike HubSpot, even its basic version is not free. There are three packages – Basic, Pro and Team. Of course, you may not be able to access all features if you opt for the Basic package but that’s okay as long as it helps you get work done!

ontraport pricing

However, the best deal here is the PRO package which allows up to 2 users to use the software, to send 1 lac emails a month and interact with up to 25k contacts in the account.

You don’t have to go crazy while picking the right package.

Just go with a package deal that is cost-effective and comprehensive.

Pros of Ontraport

  • Affordable solution where you get 25,000 contacts and 100,000 emails/month at $297/mo . For this many emails, you might have to pay a lot more in other tools.
  • A great tool for e-commerce businesses.
  • Ontraport has great customer support as they function from one central location.

Cons of Ontraport

  • Not a viable option for a blogger or small sized business.
  • The ease of use is not that great. For example when you use Ontraport for email marketing you want to see options like automation and campaigns. But that is not the case with Ontraport where they have options like tasks , sales which is not conventionally related to email marketing.

Who should use OntraPort?

If you are a big business with huge contact lists then OntraPort is definitely worth a try. It is also a great option

OntraPort is a powerful tool and you can very much manage any of your email automation tasks. Also, they come with a 90-day money-back guarantee which is a big plus.

Parameters Hubspot vsOntraport
What do we like? One-stop for all your marketing needs.A great option for websites handling a lot of traffic.
Good customer support
What we don’t like? Expensive
Not for small businesses
Not an option for small businesses.
Has a learning curve because of the endless number of features.
Best forBig businesses and enterprises Big businesses
PricingPaid plan starts @ $ 20 /moPaid plan @ $83/mo
Hubspot vs Ontraport comparison

UpdateThe Ontraport is already compliant with the EU-U.S. Privacy Shield Framework thus one doesn’t need to obtain any other certification from them for GDPR and CCPA. But, it is still recommended to seek legal advice from the right authorities for any other GDPR and CCPA related obligations.

3. Influencersoft – Proven alternative to Hubspot

Influencersoft is a marketing automation tool that combines all the critical components that help you manage your business with full ease.


Their website clearly says ” Automation tools to build a successful online business”. So, if you are an online business and looking forward to integrating a marketing automation platform then Influencersoft is worth a try.

Let me tell you why ?

1.) Visual funnel builder

You can launch a funnel with their easy drag and drop builder and configure it with just a few clicks. The visual display of the funnel is very easy to understand where you can quickly identify how many subscribers or sales you had in each step of your funnel or what were the main sources of your traffic.

2.) Premade templates

Make use of the pre made templates and get higher conversion rates. They offer templates for subscription, sales pages, webinar pages, payment pages and more.

influencersoft premade templates

3.) Responsive design

In today date most users view websites on their phone and even tablets. Influencersoft takes care of this and offers a mobile-friendly page design optimization where you can be sure that your design will be viewed perfectly on any of those devices.

4.) Automated webinars

When new people keep joining then they can have access to your old webinars by the automated webinar feature. To give the viewer a feeling of a live webinar he gets to see an individual countdown that simulates the live broadcast.

5.) Email scheduler

You can schedule emails as per your specific needs and your segments. For instance you can set up automated emails for new contacts or send one-time email to a selected set of recipients.

influencersoft email scheduler

Another way you can schedule is based on the user activity such as sending an email to a user who opened an email or somebody who clicked a specific link.

6.) Course catalog for your students

Now, this is something very interesting about Influencersoft. It allows you to create a course catalogue for your students and training programs. You can post both free as well as paid online courses with sequential content delivery.

influencersoft course catalog

Sequential content delivery allows customizing the user access rights. For example, opening lesson one by one or allowing access to all the modules at once.


The website doesn’t have a pricing plan as of now and they will be rolling it out very soon. Currently, they are offering a $14 trial for 14 days. Post which you will be locking a LIFETIME MONTHLY PRICE of $97. Click this link to know more about it.


When it comes to integrations Influencersoft offers integrations via Zapier.

Pros of Influencersoft

  • Very easy to use specially creating landing pages , setting funnels and monitoring your email lists.
  • Building funnels is super easy and it takes just a few day to master.

Cons of Inluencersoft

  • It is a new tool in the market so cannot really say how good it will be
  • The pricing is not very cheap as compared to other similar tools in the market.
Parameters Hubspot vsInfluencersoft
What do we like? One-stop for all your marketing needs.Easy to use for creating landing pages and funnels.
What we don’t like? Expensive
Not for small businesses
 New tool and slightly expensive.
Best forBig businesses and enterprises Small and big businesses
PricingPaid plan starts @ $ 20 /moPaid plan @ $97/mo

4. Keap (formerly Infusionsoft) – Accredited Hubspot alternative

So you have started a business and you are doing pretty well for yourself.

But the thing is you want to drive growth at a faster pace. Who wouldn’t want that?


And what do you do to ensure that?

You use software that brings all your activities on one platform and lets you take charge of your actions. This is what Keap will help you do.

The following are the seven things that this software is most capable of:

1. Tag and segment your leads

Apart from the basic functionalities of a CRM, HubSpot alternatives – Keap allows you to collect data about contact’s behaviors, prioritize them as per their marketing interactions and streamline all future activities against those who pose as the hottest leads.

2. Automate lead capture

Because you should work smarter, not harder! Keap makes you create personalized communications that trigger on the basis of the contact’s behaviour.

From form submissions to email open click rates – each activity can be backed by a real-time communication to always stay within the purview of the customers.

3. Create a sales workflow

Wouldn’t it be great to have all sales activities, meetings, and tasks in one place? Of course, it will be!

Thankfully, Keap not only ensures that all sales activities remain under one umbrella but also triggers an automated response as soon as someone completes a purchase!

4. eCommerce selling made easier

As more and more businesses are going online, there is an increasing need for software in the market that can support the digital storefronts.

Keap, for instance, not only sets up and manages online shopping carts, inventory and billing from a single system but also keeps track of customer interactions and helps you create discounts, subscriptions plans and promo offers among other things.

5. Provides insightful analytics and reports

In this time and age, analytics are everything as they are the single point of source of how successful your marketing and sales efforts were or are.

keap reports

Continuous evaluation of your performance can help you review call logs, calculate current and estimated revenues and pinpoint which leads will convert the faster.

6. Use the software on mobile

Everyone and everything is going mobile. One of the biggest limitations of such inbound software is that they are unavailable on mobile.

But such is not the case with Keap.

You can access your account from anywhere if you are using the Keap mobile app. You can even create emails, landing pages and submission forms optimized for the mobile platform!

7. Receive payments seamlessly

Keap’s work doesn’t stop with helping you convert a lead. Who is going to collect the money that you have so earned?

This amazing software will! As it is integrated with the invoicing and billing collection, you and your newly converted customers can be assured of a secure payment platform.


Although not much is explicitly mentioned about the integrations on the website, Keap can integrate smoothly with Intuit, QuickBooks, XERO.


OK – so there are three types of plans that the Keap platform offers.

The “max” plan costs just $100 per month where you get everything in the Pro plan and in addition to sales funnels, lead scoring

keap pricing

Which annual plan would your business go for?

Pros of Keap

  • Segmentation is pretty good and easy to implement. You can send emails to a part of your contact list or all of them without any hassle.
  • Keap is easy to learn without even being tech-savvy. Only the campaign builder feature will take some time to master.
  • Keeps a track of all your customer interactions that you can use to create targeted marketing campaigns.

Cons of Keap

  • The reporting feature is not visually appealing. It is in a simple table format had it been more visually interactive it wouldn’t take much time to analyse it.

Who should use Keap?

  • If you are an established business with a contact list of atleast 100 users
  • If you are a client service-based business
  • You provide one on one services like that of a real estate or law firms or die programs
Parameters Hubspot vsKeap
What do we like? One-stop for all your marketing needs.Great segmentation options
Help keep a track of all customer interactions
What we don’t like? Expensive
Not for small businesses
The reporting feature is not very great.
Best forBig businesses and enterprises Client service-based business
PricingPaid plan starts @ $ 20 /moPaid plan starts @ $119/mo
Hubspot vs Keap

5. Drip – Recognized Hubspot alternative

This is an email marketing automation tool – that puts more emphasis on the email marketing side of things and allows you to draft every single interaction with leads in a personalized fashion.


How does it ensure this? By doing the following:

1. Tags users on the basis of action

By “action” I mean any and every activity of the lead.

From clicking open an email and visiting any page of the website and making a purchase, Drip (one among all HubSpot alternatives) automatically generates a lead score that helps you to figure out the leads which are in for the long haul.

2. Relies on heavy automation

Did you know that Drip has 11 triggers and 14 actions in the automation rule builder? Yeah – and this can be used to tag and score leads, record conversions and send these conversions to another application like the CRM among other things.

drip automation

3. Superb API integration

Shopify, PayPal, Chargify.,Segment.com and KickOffLabs are just some of the brands that Drip has integrations with.

Apart from this, it has a full-featured Javascript and server-side APIs and outbound webhooks.

4. Visual workflow

This feature is available on every account of Drip.

This basically means you can chart down your interaction with the prospects or customers on the basis of their behaviours and subsequent actions.


The pricing of Drip is pretty easy where they charge you based on the number of contacts. The minimum pricing is $39 for up to 500 contacts and it goes up to $1599 for 140000 contacts.

They also offer plans that incorporate SMS marketing as well that starts at $22 for 500 contacts.

drip pricing

You can also opt for a free trial for a period of 2 weeks before starting to make payments each month.

You can read complete Drip Review.

Pros of Drip

  • Drip is easy to use
  • Offers solid integrations
  • Impressive E-commerce features

Cons of Drip

  • Pricing is definitely on the higher side.
  • Automation and Campaigns can get messy

Who should use Drip?

Drip is usually a good option for e-commerce businesses or people who need to do online selling of any kind. It offers plenty of e-commerce integrations as well as pre-built automation that you can implement readily.

Parameters Hubspot vsDrip
What do we like? One-stop for all your marketing needs.A solid set of integrations.
A great option for e-commerce businesses.
What we don’t like? Expensive
Not for small businesses
Overwhelming since it offers a lot of options.
Buggy at times.
Best forBig businesses and enterprises E-commerce and online selling
PricingPaid plan starts @ $ 20 /moPaid plan @ $39/mo
Hubspot vs Drip comparison table

It is the aim of every marketer and sales professional to be able to provide the target consumers quality services but with the right kind of messaging packed for customer experience automation.

With ActiveCampaign, it is possible to deliver that messaging rather effectively to be able to convert them into leads and then to customers.

The point is that customer data should be organized and actionable, and to ensure this – you should use a comprehensive tool such as ActiveCampaign to consolidate your communication and use sales automation to drive business growth and innovation.


Lets have look at ActiveCampaign features :

1. Emails are not going anywhere

Email marketing is still huge, despite the digital noise that social media has managed to create in the last several years.

Since studying the target consumers is the first step, it is possible to send personalized messages that not only interest them but also are able to sell what we want to sell.

ActiveCampaign (HubSpot alternatives application)has a drag-and-drop feature that allows the marketers to design attractive email campaigns for their audience.

2. Customer data sorted out

You will agree that there is no dearth of consumer data for you. Of course, you interact with your audience on a daily basis through a number of channels such as social media, emails, and phones among other mediums.

So it is no news that you would have plenty of data to use.

ActiveCampaign collates and organized complete data so that the users can get a clear picture of their consumers and business.

If you need to add value to your business, you must go back and study the primary data collected by you and your team via various mediums.

You can also organize your business data into Custom Objects inside ActiveCampaign. Whether you are a small or large business, you can use custom objects to trigger automation, right from unique data available to your business model.

3. Chrome extension

The Sales CRM of ActiveCampaign has a Chrome extension which is extremely useful for viewing detailed contact information, accessing contacts from anywhere and adding contacts.

active campaign extension

It also has an email tracker – which means the sender can come to know when the emails are opened and read.

It is also possible to fit the contacts in automated workflows created by you. Basically – sales reps should install this extension as it lets them do these chores quickly.


There are four pricing packages offered by ActiveCampaign. Depending on the size of your business, basic requirements, and budget – you can make an informed decision and purchase any of the following packages:

active campaign pricing

Pros of ActiveCampaign

  • Strong deliverability
  • Free account migration
  • Very affordable and no setup fees
  • Commendable reporting features

Cons of ActiveCampaign

  • Doesn’t have a landing page builder
  • Limited customization with the dashboard
  • Not for people who want a quick and simple email solution

Who should use ActiveCampaign?

  • If you want to have multi-channel marketing that includes SMS marketing, personalized emails and social media marketing.
  • Want a one-stop software solution that has CRM as well as marketing capabilities
  • Looking for a powerful advanced automation tool.
Parameters Hubspot vsActiveCampaign
What do we like? One-stop for all your marketing needs.Good deliverability rates
Affordable to use
What we don’t like? Expensive
Not for small businesses
Limited customization
Lacks a landing page builder
Best forBig businesses and enterprises Multichannel marketing
PricingPaid plan starts @ $ 20 /moPaid plan @ $29/mo

7. Aritic PinPoint – Bonus Hubspot alternative

This is full-stack marketing automation tool for businesses that are scaling at a rapid pace, which is first among HubSpot alternatives.

Aritic PinPoint lets you automate emails, SMS, push notifications and social media posts to engage and convert prospects.

Aritic PinPoint focus on your lead profiling, lead behaviour tracking and nurturing-converting them through multi-channels/ Omni-channels / cross-channel campaigns. Further, it has a heavy focus on targeting and segmentation of your leads along with native bi-directional integration with CRM, Ads network, social media, and CMS.

And the good news is, Aritic PinPoint is moving steadily from being an automation suite only to an inbound marketing automation suite. This all the more makes Aritic PinPoint a strong Hubspot Alternative.

The list of features that Aritic Pinpoint offers is pretty long and includes:

1. Marketing automation

Every marketer has a lot of tasks that are repetitive and are time-consuming if they sit to finish them all.

arctic pin point automation

Automation is the answer to such tasks.

Aritic PinPoint marketing automation is your personal assistant and helps you prepare the perfect workflow for you to promote your brand in the market.

2. Account-based marketing

Today, digging deep into your customer base has become more important than ever. With Account-Based Marketing (ABM), it has become possible to identify the target market and understand their pain points to be able to prepare a strategy that helps you promote your brand effectively.

You can nurture prospects and create an active conversation with them.

Aritic PinPoint also enables you to keep the sales teams informed so that they can approach the leads accordingly.

3. Sandbox Testing

Sandbox testing lets you isolate the untested code changes and outright experimentation from your product environment.

This means you can protect your ‘live’ servers and their data (all of it) from getting damaged or causing an irreversible change.

In short, your data is safe with Aritic PinPoint.

4. Multiple email delivery providers

This is an exclusive feature on Aritic Pinpoint. With multiple email API servers in play, your email campaigns will have higher inbox delivery and quicker delivery. Chances of email lagging or failure reduce manifold times with multiple email relays.

5. Push Notifications

Aritic PinPoint is all about behaviour-based marketing where the customer is placed at the center for all marketing campaigns.

It enables you to launch web, Android and iOS push notification campaigns that are relevant and personalized.

You can use dynamic content for your push campaigns so that your marketing message is highly targeted and properly aligned. Aritic PinPoint also lets you create push drip campaigns for your leads based on the lead behaviour.

6. Multi-channel Marketing

This is another unique feature of Aritic PinPoint, Marketo Alternative. Not all businesses benefit from emails or just social media campaigns.

Having to scout for separate tools for each marketing campaign can be painful.

Aritic PinPoint brings together multiple marketing channels for you to reach out to your target audience effectively.

It includes emails, landing pages, SMS campaigns, push notifications, mobile marketing, and social media campaigns.

You can simultaneously run multiple campaigns based on your requirements.

7. Spam Score

Check your bulk spam score on multiple domains with the inbuilt spam score feature of Aritic PinPoint.

You can quantify the risk you have to get penalized or banned by search engines, and accordingly work on it.

What Else?

Aritic PinPoint gives a head-on competition to Hubspot with more features like workflow live view, in-app messaging, auto resend one-off emails to unopens, video manager, CMS and Helpdesk as add-ons, native integration for direct mail and SMS campaigns, double opt-in customization, and more.

Apart from this, Aritic PinPoint has features like Gated Video for improved lead information capturing, lead scoring and lead management features, dynamic list segmentation, automated email workflow builder, progressive profiling, various smart forms like email capture forms, hosted subscription forms, and embedded forms.

Check the entire feature list here.


Aritic PinPoint offers a robust integration with a range of websites, CRM, CMS, plugins, and mobile apps.


You can opt for a lifetime free account for up to 200 contacts. The pricing plan begins at $39/month (Lite Plan) for up to 500 contacts and up to 3 users.

It includes website lead tracking, email campaigns, smart autoresponders, lead scoring, lead capture forms, responsive landing pages, static and dynamic segmentation, multi-channel drips, on-page widgets, automated drip campaigns, push notifications, and so much more.

Pros of Aritic PinPoint:

  • A comprehensive and all-in-one tool that offers a range of features
  • The pricing is apt for the set of features it offers
  • Progressive profiling feature that helps in lead nurturing
  • Great tool for increasing conversions

Cons of Aritic PinPoint:

  • With so many features the learning curve is steep
  • If you have limited customers on your website then you might not leverage the full benefits
  • Some people may find integrations limited.

Who should use Aritic PinPoint?

Aritic PinPoint is an excellent option for businesses who have multiple needs and have a steady inflow of customers on their website. It can help businesses with lead generation, increase conversions and improve their inbound marketing efforts.

Aritic PinPoint is an apt solution for mid-sized to large businesses.

Parameters Hubspot vsAritic Pinpoint
What do we like? One-stop for all your marketing needs.Helps with increasing conversions
Progressive profiling feature for lead nurturing
What we don’t like? Expensive
Not for small businesses
So many features can be overwhelming.
Best forBig businesses and enterprises Large businesses looking for improved conversions and ROI.
PricingPaid plan starts @ $20/moPaid plan @ $9/mo
Hubspot vs Aritic Pinpoint

GDPR and CCPA update: Aritic Pinpoint has updated and reviewed their internal data processes to ensure the compliance with GDPR and CCPA. Customers can transfer the European data legally to Aritic products. To read about it more visit here.

8. Brevo – Best selling alternative to Hubspot

Brevo is a new player in this field, but the features that they offer are pretty impressive and worth a try. The best part about their offering is that it doesn’t come with an enterprise tag.

No matter what size of business you have, whether it is an enterprise, an NGO, or a startup, you can always get Brevo to work for you. 

brevo capterra review

Let us review the features of this Hubspot alternative:

1. Email marketing

Brevo offers a variety of pre-built templates that you can put to use. You can create professional-looking emails in no time with their intuitive drag and drop option.

The emails can also be personalized by using the name of the users or with the help of the advanced personalized options.  

The email marketing doesn’t just end here; instead, you can take it a step forward with the advanced segmentation techniques.

Brevo allows you to group your similar contacts and help you to choose the better message with the A/B testing.   

2. SMS marketing

Thinking to organize an event to promote your product?

No problem, the HubSpot alternative Brevo offers bulk SMS marketing where you can send out SMS to all your contacts in the database.

You can also program transactional SMS with Brevo for shipping details or order confirmations. 

3. Chat

Always be present for your customers on your website to answer their queries instantly through the Brevo chatbox feature. 

sendinblue chat

4. Segmentation

An essential part of digital marketing is to send out emails to the right audience. Brevo allows you to do it effortlessly where you can segment customers based on their age, gender, demographics, and any other selected criteria.

You can easily create campaigns, optimize it, and reach the inbox of your customers in no time. 

brevo segmantation

5. CRM

No matter what your business size is, you will always need a strong CRM to make your business grow.

Brevo does the exact for you with their competent and perfect CRM software where you can centralize all your customer data and at the same time manage your team, their tasks with allotted deadlines. 

6. Landing pages

Create your landing page based on specific goals and ideas. Promote an event or show off your latest e-book Brevo has landing pages for all of it. 

The Brevo landing page builder allows its user to streamline their customer interactions.

One can easily add follow-up pages, ask customers detailed questions, or end with a Thank you note. 

You can also make your landing pages more impressive by adding URL in the emails, social posts, and a lot more. 

brevo landing page

7. Facebook ads

Brevo also allows you to create perfect facebook ads that serve your purpose and help you achieve your goals. The simple drag and drop of this tool help you create your ads in a fraction of minutes.

You need to add an image, impressive text, and a CTA button. 

The next thing that you can do with Facebook lead ads is that you can target customers that are similar to your existing customers.

All this data is extracted based on the Facebook lookalike audience feature from your Brevo account.  

Pros of Brevo

  • Competitive pricing with commendable features.
  • Great automation workflow
  • An intuitive and easy to use landing page builder

Cons of Brevo

  • The free plan allows 300 emails/day which is not much
  • Complex automation and high-level analytics is not that good

Who should use Brevo?

Brevo is a great option for startups and small to medium-sized businesses who want an affordable tool with an easy learning curve.

It is simple to use and one can easily design campaigns based on different triggers such as page visits, clicks and more.

Also, if you own an online store then their transactional emails come handy.

Brevo Update: Brevo acquired three e-commerce marketing companies for a total worth of $47 mn.

The acquired companies are:

US-based Chatra, a live chat messenger app for businesses;

Bulgaria-based Metrilo, an intelligent marketing platform with customer analytics;

PushOwl – a push notification app based out of Bangalore, India (The major chunk of the total $47 mn was spent on buying Pushowl).

The idea behind acquiring these software tools is to create a wholesome marketing product for the e-commerce marketing space. It will help SMBs accelerate their marketing efforts and compete at a large scale.

Parameters Hubspot vsBrevo
What do we like? One-stop for all your marketing needs.Affordable
Easy to use with a powerful feature set.
What we don’t like? Expensive
Not for small businesses
Complex automation is not very good.
Best forBig businesses and enterprises Small to medium-sized businesses
PricingPaid plan starts @ $ 20 /moPaid plan @ $25/mo
Hubspot vs Brevo

9. Kajabi – Delightful Hubspot alternative

If run an online business and are in desperate need of a simple system that lets you sell online courses and digital products seamlessly, then Kajabi is the perfect choice for you.

The businesses that use this software have peculiar sets of services.


It mostly works with businesses that sell content-based resources such as courses and training programs.

One can upload videos, run training portals, membership sites and what not while using Kajabi.

You can create simple landing pages by choosing a theme and a template – it has a photo bank to die for!

It may seem like a simple tool but it does make sure that you are able to create drip email campaigns and analyze the performance of your emails.

There is also a built-in blog feature in Kajabi.

kajabi landing page builder

So if you have a small website, you can even start your own blog with just one click.

There are three kinds of pricing models on Kajabi – of course, you can also use it for free but you won’t have access to all of its features.

So what is the perfect model for you?, and does Kajabi fulfill all your marketing and sales needs?

Pros of Kajabi

  • In-built features to handle your marketing and selling of online courses and digital products
  • Allows you to create webinars

Cons of Kajabi

  • A pricey option for startups
  • Not for beginners who have just started with online teaching

Who should use Kajabi?

Kajabi is an all in one solution that caters to the needs of infopreneurs or people who want to create and sell online teaching courses.

It is best for people who are experienced or have a good command over a subject or are bringing something unique to the table.

With Kajabi, you can do everything ranging from website building to webinar creation to email marketing to sales funnels.

Parameters Hubspot vsKajabi
What do we like? One-stop for all your marketing needs.In-built features that help you sell online courses
Webinar creation feature
What we don’t like? Expensive
Not for small businesses
 Pricey option if you are starting out
Best forBig businesses and enterprises Tool for infopreneurs
PricingPaid plan starts @ $ 20 /moPaid plan @ $149/mo

An overview

An overview of Hubspot alternatives mentioned in this Post

Hubspot AlternativesPricingFeatures Summary
HubspotPaid plans start at $20/monthWhat is good?
Hubspot is in the industry for years and covers almost everything that a typical business needs. They offer different products such as Hubspot marketing, Hubspot sales, and Hubspot CRM. So it is a one-stop for all your marketing needs.
What is not good?
Hubspot is not a viable option for small businesses that need basic marketing services. Being on a higher price side Hubspot is not for everyone.
Aritic PinpointPaid plan starts at $9/mo for upto 500 contactsWhat is good?
It is an all in one tool that offers plenty of advanced features that help with conversions and lead nurturing.
What is not good?
With so many features onboard, the learning curve is steep. The integrations are limited as compared to other tools.
OntraportPaid plans start at $74/mo for 1000 contacts.What is good?
An affordable option for ecommerce businesses that have a large amount of traffic. Their customer support is also good to help you whenever you are stuck.
What is not good?
Ontraport is not designed for small or medium-sized businesses.
BrevoPaid plan starts at $25/moThe automations of Brevo are pretty good and at the same time affordable. It also offers an SMS marketing tool and a landing page editor. The free plan allows you to send only 300 emails/day that is not enough.
Keap(formerly Infusionsoft)The paid plans start at $299/mo for 2500 contactsWhat is good?
The segmentation of Keap is good. You can also track all your customer interactions and accordingly tailor messages for them.
What is not good?
The reporting feature needs to improve and get more visually appealing.
DripThe paid plan starts at $39/mo for 2500 contactsWhat is good?
A powerful tool for e-commerce businesses that want solid and advanced integrations
What is not good?
It is a slightly expensive tool.
ActiveCampaignThe cheapest plan starts at $29/moWhat is good?
An affordable tool that offers free migration and no setup fees. The reporting features are also solid.
What is not good?
It doesn’t have a landing page builder and is not a tool if you want a simple email solution.
KajabiThe cheapest plan starts at $149/moWhat is good?
A tool specifically designed for selling online learning courses. You can also create webinars if needed.
What is not good?
It is a pricey tool and not for people who are just starting out their online courses.
Hubspot alternatives and its comparisons

Exploring Alternatives And Tools

More HubSpot Marketing Hub alternatives and tools

10. GetResponse

GetResponse offers a user-friendly interface, making it easy for businesses to automate their marketing campaigns. With its advanced segmentation and personalization features, GetResponse allows you to deliver targeted messages to your audience. Additionally, it provides a wide range of automation templates and workflows to streamline your marketing efforts.

Compared to Hubspot Marketing Automation, GetResponse offers a more intuitive and simplified approach to automating your marketing strategies, ensuring a seamless user experience.

11. MailerLite

MailerLite stands out with its simplicity and affordability in comparison to Hubspot Marketing Automation. It offers an easy-to-use drag-and-drop editor, allowing you to create beautiful and responsive email campaigns without any coding knowledge.

With MailerLite, you can also automate your email sequences and segment your subscribers based on their behavior.

Its cost-effective pricing plans make it an ideal choice for small businesses and startups looking for a budget-friendly marketing automation solution.

12. ClickFunnels 2.0

ClickFunnels 2.0 takes marketing funnels to the next level when compared to Hubspot Marketing Hub.

It offers a comprehensive suite of tools for building sales funnels, including landing pages, opt-in forms, and order forms.

ClickFunnels 2.0 simplifies the process of creating high-converting sales funnels with its drag-and-drop editor and pre-designed templates. It also provides robust analytics and split-testing capabilities, allowing you to optimize your funnels for maximum conversions and revenue.

13. GoHighLevel

GoHighLevel stands out as an all-in-one marketing and CRM platform that surpasses Hubspot Marketing Hub in terms of versatility. With GoHighLevel, you can build marketing funnels, create and automate email campaigns, manage customer relationships, and even offer appointment scheduling and SMS marketing.

Its comprehensive features, combined with its user-friendly interface, make it an ideal choice for businesses looking for a single platform to handle all their marketing and customer management needs.

14. Ortto

Ortto (formerly Autopilot) offers a unique approach to marketing automation, differentiating itself from Hubspot Marketing Hub. It focuses on conversational marketing, allowing businesses to engage their audience through interactive chatbots and personalized messaging.

Ortto’s AI-powered chatbots can gather valuable customer data and provide instant responses, enhancing the customer experience.

With its seamless integration with various messaging platforms, Ortto makes it easy to connect with customers and nurture leads through personalized conversations.

15. Outfunnel

Outfunnel provides a seamless integration between your CRM and email marketing efforts, setting it apart from Hubspot Marketing Hub. It automatically syncs your customer data, allowing you to create targeted email campaigns based on their behavior and interactions.

Outfunnel also offers advanced email tracking and reporting, giving you valuable insights into the effectiveness of your campaigns. With its streamlined CRM and email marketing integration, Outfunnel helps businesses maximize their marketing efforts and drive better results.

16. ConvergeHub

Convergehub caters to the needs of small to medium-sized businesses that cannot go overboard with their budget to manage multiple business needs.

This CRM tool helps you manage invoicing, customer relationships, help desk requirements from one dashboard.

Along with that ConvergeHub is also capable of multi-channel marketing functionality where businesses can leverage diverse broadcast mediums and build strong connections across several touch-points.

The paid plan of this tool starts @ $11 per month.

17. EnagageBay

Engagebay is an all-in-one tool that offers features of sales, marketing, and services into one dashboard with an easy learning curve.

With the help of this CRM software, you can manage and automate the key business processes and focus your energies on your business growth.

Email marketing, sales, live chat, CRM, and marketing automation are some of the features that Engagebay offers at affordable pricing.

The starting price of this tool is $11.99 per month.

18. Omnisend

Omnisend is an email marketing service specifically for ecommerce users.

The free plan of Omnisend comes with 15,000 emails and its paid plans start at $16/month for 500 contacts.

The features include landing pages, advanced segmentation, email automation all of it directed towards the distinct needs of e-commerce businesses.

Their automation workflows are really helpful as they come with plenty of triggers and conditions to choose from which can save you a lot of time.

19. Streak Crm for Gmail

Streak CRM converts your Gmail to CRM and that is its USP. Most businesses use email for communication that is what Streak CRM focuses on.

With this CRM you will never get lost in the web of unending email threads.

The emails are grouped together in various stages across a pipeline instead of just tags. Streak CRM is compatible with various processes such as sales, product development, support, and some more.

The pricing plan starts @ $15 /user/month.

20. Pipedrive

Pipedrive is a leader in CRM and helps you manage your company’s sales pipeline with full ease. With the help of this system, you can find hot leads and priority deals, and based on that you create or customize your sales process approach.

The start price of this tool is $12.50 /user/month.

Some of the features are goal setting and reporting, email integration, contact history, great sales pipeline view, full customization, and multi-language support.

21. Builderall

Builderall is an all-in-one digital marketing tool that assist you with sales funnels, website building, landing pages, heat maps, autoresponders and so much more.

It is a cloud based system so you do not have to install or download anything. It also comes with plenty of helpful integrations so things are made much easy.

It works well for anyone who wants to build a website and get started to sell products or services.

The paid plan starts at $29.90/mo.

Our Experience

Our Experience – selecting better HubSpot alternative

OK – I will be honest. All the HubSpot alternatives tool we discussed, just a couple of minutes ago, are awesome – all of them!

Depending on the size, industry, and requirements, a business can choose either of the software and reap great benefits.

However, ONTRAPORT is a great alternative, followed by Drip – which is an excellent learning ground for beginners or really young businesses.

Email marketing tools competitors grid

Infusionsoft and ActiveCampaign, on the other hand, are the best choice for full-fledged digital marketers and sales professionals.

So, if you are looking to indulge in serious and heavy activities, then these two tools are perfect for you.

Which one is apt for your business?

Do let me know your thoughts! Please comment in the box given below.


Questions related to Hubspot alternatives

What is Hubspot?

HubSpot provides marketers with a number of services related to CRM, marketing, CMS, customer services and sales.

What are some good Hubspot marketing hub alternatives?

Some popular Hubspot alternatives to try are Clickfunnels 2.0, ActiveCampaign, Brevo, GetResponse and WishPond.

Which is the cheapest alternative to Hubspot?

Encharge.io is an affordable and competitive alternative to HubSpot. The reason is that they offer a generous free plan where you get everything from marketing automation, web tracking and a built-in CRM. Also, the paid plan starts at only $59.

What is Hubspot CRM and is it free?

HubSpot offers its services in various categories mainly Sales hub, marketing hub, CRM tools , Service hub and customer hub. The hubspot CRM is dedicated to managing all the CRM needs of a business. The best part about it is absolutely free and you can have unlimited users.

Is Hubspot worth the investment?

HubSpot is quite an expensive tool. You can always get other tools to perform certain functions at a much lower price.

Amongst GetResponse, Brevo, and Hubspot which is the best one?

GetResponse is the most competitive platform where you get bang for the buck.

Can you use Hubspot in place of Salesforce?

Yes, Hubspot is a great alternative to Salesforce. The CRM offered by Hubspot is robust and powerful and works great for enterprise-grade businesses.

What are the major downsides of Hubspot?

Some of the Hubspot downsides are:
1.) Gets expensive quickly
2.) Their contracts are not flexible enough
3.) Reporting features are limited
4.) Templates customization is not easy.

What are the limitations that come with the free Hubspot CRM?

1.) It lacks some helpful integrations.
2.) Technical limitation with email integration
3.) There is a limit on how many documents you can send.

What are some of the popular Hubspot users?

Some users of Hubspot are Accenture, Trustpilot, Trello, Strava amongst many others.

Is my data safe with Hubspot?

Yes, your data is safe with Hubspot and it does not sell your information to third parties.

Can B2C companies use Hubspot?

Hubspot can be used for marketing strategies by both B2B and B2C companies.

Amit Ghosh
Amit Ghosh

Amit is an accomplished online content strategist and writer with over 7 years of experience contributing to major digital publications. As a veteran Wikipedia editor, he leverages his expertise in creating authoritative, unbiased content across a wide range of topics. Amit has been published in leading outlets including HuffPost, Entrepreneur, Tech In Asia, Inc42, and YourStory. He offers extensive knowledge in web content management, project management, product analysis, testing and publishing. Currently, Amit serves as a consultant to digital marketing firms and startups, advising them on content development and strategy. Driven by curiosity, he aims to deeply understand topics so he can produce insightful articles for modern audiences. Amit strives to help brands find their voice and effectively convey their messages in the digital landscape. His diverse professional background and global perspective allow him to craft engaging narratives on technology, business, and more. As an experienced writer and strategist, Amit is dedicated to creating high-quality digital content that informs and inspires readers.

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  1. Thanks for sharing.

  2. As far as driving the expansion of business is concerned, it requires huge effort. Thanks to you for your works that are really inspiring and guiding lots of people including me in this field.
    Thanks a lot.

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