The most obvious step after starting a business is to streamline all marketing and sales activities to drive its expansion. In this age, beating the competition is a tad difficult, given the number of businesses mushrooming across industries – with the sole aim of offering services cost effectively.
When 30-year-old Michael Horowitz started his own digital marketing agency 3 years ago, little did he realize the importance of a unified system to monitor and control business activities.
Although he divided his employees into two major teams – marketing and sales – he was unable to keep track of their activities. Moreover, the employees themselves had a problem keeping a tab on their activities. Whether it was regarding the creation of the yearly blog calendar or scheduling meetings with prospects – the activities were too extensive and scattered everywhere.
To bring an order and a sense of management within the workflows, Horowitz introduced a software that could take organise everything.
Naturally – this resulted in increased productivity levels of all employees.
In the larger scheme of things, Horowitz’s agency was able to achieve a higher ROI in a matter of months as everything was well planned, organised and quickly executed. HubSpot is one platform that takes care of “everything” for a typical business. And you will be surprised to learn about all its features, and solutions.
All About HubSpot
Understanding HubSpot Ecosystem
Let’s face it – every marketer, at some or the other point in life, have either registered for a HubSpot webinar or taken its Inbound certification course or made use of its extensive resource library.
In the world of marketing and sales, HubSpot has carved a niche for itself, and how!
From their email newsletters and content resources such as eBooks and guides to their ever-evolving certification courses and training programs – HubSpot provides multiple resources via different media for its growing community of marketing professionals.
Every resource that comes from HubSpot is of top quality and that is a fact!
But this is just one reason why HubSpot is so popular and doing so well. In actuality, it is an inbound marketing and sales platform that helps companies to attract prospects, generate and nurture leads and achieve conversions.
Sure – it is a marketing powerhouse but its success also depends on the sales aspect, and a lot of sales professionals consider HubSpot as the go-to tool!
The main aim of HubSpot is to help businesses secure and convert as many leads as possible.
Now – whether they achieve it via pure marketing tactics or apply a mix of marketing and sales strategies, HubSpot helps them to stay on track and achieve their business goals faster and more efficiently.
So yeah – HubSpot offers a stack of independent products for marketing, sales and customer relationship management (CRM) and when this software are used simultaneously to achieve one goal, the end result is even more powerful for the business!
Moving on, let us discuss the three software offerings by HubSpot in detail:
HubSpot CRM Hub
Bringing new business on-board is not an easy activity. One needs to search for prospects, keep a track of the deals won and lost, take note of upcoming meetings, etc. etc.
A typical sales team, therefore, maintains spreadsheets, acknowledges and responds all emails, and schedules appointments with prospects among other things.
Therefore, there is a need for the sales reps to use a tool that allows them to stay organised and manage each day, each task with ease.
Thankfully, HubSpot free CRM is the perfect solution to this! The tool gives an up-to-date view of the sales funnel. From the lost deals to the pending contracts – the CRM monitors all activities for the sales reps – that gives them more control and a better sense of organisation.
The HubSpot CRM tracks every interaction with the prospect or customer that the reps have ever had on emails or across social media and presents the information in the form of a tidy timeline. The software brings attention to every detail so that the sales team are always informed of their own activities and there is no mistake at work.
Pricing
One is free to use the CRM up to 10 lac contacts and with no additional charges, time limit or expiration date. So use as much as you want! Who doesn’t like to use a software for free without any hassle! HubSpot believes in 100% customer satisfaction.
HubSpot Marketing Hub
Want to give your website traffic a boost, convert more leads and achieve a higher ROI? Then the HubSpot Marketing tool can make it happen for you!
In an age where it is difficult to beat competition, we are not surprised that HubSpot can make things so easy for marketers and small business owners. The software enables a number of digital activities such as quality content curation and blogging, creation of conversion-optimized landing pages, personalization of email templates that also comes with running A/B tests, automation of all marketing activities, lead management and marketing analytics.
The marketing software also analyses the health of the business websites – which is a crucial aspect of having an online brand – don’t you agree?
HubSpot monitors social mentions and conversations across multiple digital platforms, tracks customer engagements and even schedules posts – which is a boon for marketers as they don’t have to hop from one social media tool to another just to schedule posts. The HubSpot marketing tool helps in finding quality keywords to optimize blog posts and landing pages.
And who takes care of measuring the impact of the keywords and telling the marketers what’s exactly working for them?
The tool does – of course!
The best thing about HubSpot is that it can integrate with Salesforce.
This means that tool can keep a track of every email sent and open, form submissions ever filled and CTAs ever clicked among many other things.
Pricing: It is possible to use the marketing tool for free but if one wants to have access to all kinds of features under the sun, then you can buy it for $45 per month (1000 marketing contacts).
Trust me – it is a great buy!
HubSpot Sales Hub
Selling a product or service is a daunting task! It is an entire process which, if not done right, won’t see the light of day. With HubSpot sales tool, one can be assured that every prospect does complete the sales funnel, or at least every sales rep follow a proper process that ensures a higher conversion rate.
HubSpot offers a set of email templates for the sales reps to use.
From introductory emails to the follow-up ones, this tool has got every aspect of sales covered. Moreover, it also tracks the emails sent, open click rates, attachment downloads, etc.
The sales reps can learn about companies visiting the business websites and the pages they seem to spend most of their time on. Scheduling meetings have never been easier with the software as it can be integrated with Google Calendar, HubSpot CRM and Office 365.
You can now always make it to appointments on time – thanks to HubSpot!
As calling prospects is such a big part in sales (for obvious reasons!), this software allows the reps to queue up calls, log calls to the CRM directly and even record the calls – all with just a single click.
Pricing: The sales tool also costs the same that is priced at $45/mo for two paid users.
Marketing Hub Alternatives in a Chart
Top 13 HubSpot Marketing Hub Alternatives to Use in 2024
After a thorough analysis of each platform, I uncovered some impressive built-in features paired with attractive pricing models. These alternatives appeared to be exactly what we needed, so we decided to test several of them ourselves. Based on my experience with these tools in a small business setting, I’ve rated them on a scale from 1 to 5 stars below:
Product | Email Marketing | CRM Integration | Lead Scoring | Landing Pages | A/B Testing | Analytics & Reporting | Automation Workflow | E-commerce Integration |
---|---|---|---|---|---|---|---|---|
ActiveCampaign | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Ontraport | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
ClickFunnels | ⭐⭐⭐ | ⭐⭐ | ⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐⭐ |
Keap | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
MailerLite | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Drip | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Encharge | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
Mailchimp | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Campaign Monitor | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
SharpSpring | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Brevo | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Kajabi | ⭐⭐⭐ | ⭐⭐ | ⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
GetResponse | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Drawbacks of HubSpot
The biggest drawbacks of HubSpot Platform
HubSpot caters to over 177,000+ customers – who are spread across the entire world – 120 countries to be exact.
Shopify, Tufts University and Care.com are some of the companies associated with HubSpot, and using it and reaping benefits from it.
The inbound platform has almost 7000+ agency partners.
Everything is great about HubSpot. It covers all marketing and sales aspects and even has the tools to back whatever they sell or put up on offer.
However, the thing is most small businesses can’t afford HubSpot.
It is a tad on the higher side – something which is pretty visible; and even though the services are too extensive and do yield results in the long-run, most business won’t always go for it, and instead look for options that are cheaper.
Parameter | HubSpot Marketing Hub | HubSpot Sales Hub | HubSpot Service Hub |
---|---|---|---|
Cost | Expensive for advanced features; pricing increases rapidly as contacts and features grow. | Pricing can become prohibitive as team size and feature needs expand. | High cost for advanced service features; scaling can be expensive. |
Customization | Limited flexibility in customization compared to competitors; predefined templates. | Limited customization options; lacks advanced automation customization. | Customization options are somewhat restricted, especially in advanced workflows. |
Reporting | Advanced reporting only available in higher tiers; lacks in-depth analytics. | Reporting features are basic in lower tiers, lacking detailed customization. | Limited reporting capabilities in lower-tier plans; lacks robust analytics. |
Integration | Limited integrations with some third-party tools; integration requires higher-tier plans. | Limited integration with non-HubSpot tools; complex setups may require third-party support. | Limited integration capabilities with some external tools, especially in lower plans. |
Scalability | Scalability becomes expensive as business grows, with additional costs for more contacts or users. | Scalability can be challenging due to rapidly increasing costs as more users are added. | Scalability may lead to high costs, especially for larger teams or more complex service needs. |
Learning Curve | Steep learning curve for new users due to the breadth of features; requires time to master. | Steeper learning curve for non-technical users; training may be required. | Can be complex to set up and manage, requiring extensive training for optimal use. |
Support | Limited customer support in lower-tier plans; premium support is costly. | Customer support can be slow or limited in lower-tier plans; premium support costs extra. | Limited customer support for basic plans; full support requires higher-tier subscriptions. |
Automation | Advanced automation features locked behind higher-tier plans; complex setups may require technical expertise. | Basic automation features; advanced automation requires higher-tier plans and can be complex. | Limited automation features in lower tiers; advanced automation is often difficult to set up. |
Data Storage Limits | Limited contact storage on lower plans; additional storage is costly. | Contact and data storage limits can be restrictive; additional storage is expensive. | Data storage limits can be restrictive, with additional costs for extra storage. |
Feature Overload | Can be overwhelming for small businesses due to the extensive range of features. | Overwhelming for smaller teams with too many features that may not be necessary. | The wide range of features may be overwhelming, especially for small support teams. |
Flexibility | Limited flexibility in campaign design and execution; rigid workflows. | Limited flexibility in sales processes; difficult to tailor workflows without technical expertise. | Rigid processes; lacks flexibility in handling unique customer service needs. |
As most of the time, small businesses don’t need to execute their marketing and sales activities on such a large scale, they opt for software which takes care of their requirements and provides all the services at a much cheaper rate.
Thankfully, we live in a digital time and age where everything has an alternative. Yup – everything!
Since HubSpot may not be everyone’s cup of tea and that is OK, it doesn’t mean there aren’t other fish in the sea to hunt for.
7 Top Marketing Hub Alternatives
List of Top HubSpot Marketing Hub Alternatives
Here are top seven handy alternatives of HubSpot Marketing Hub you can switch to:
1. ActiveCampaign – Popular Hubspot alternative
It is the aim of every marketer and sales professional to be able to provide the target consumers quality services but with the right kind of messaging packed for customer experience automation. With ActiveCampaign, it is possible to deliver that messaging rather effectively to be able to convert them into leads and then to customers.
The point is that customer data should be organized and actionable, and to ensure this – you should use a comprehensive tool such as ActiveCampaign to consolidate your communication and use sales automation to drive business growth and innovation.
Lets have look at ActiveCampaign features:
1. Emails are not going anywhere
Email marketing is still huge, despite the digital noise that social media has managed to create in the last several years.
Since studying the target consumers is the first step, it is possible to send personalized messages that not only interest them but also are able to sell what we want to sell.
ActiveCampaign (HubSpot alternatives application) has a drag-and-drop feature that allows the marketers to design attractive email campaigns for their audience.
2. Customer data sorted out
You will agree that there is no dearth of consumer data for you. Of course, you interact with your audience on a daily basis through a number of channels such as social media, emails, and phones among other mediums.
So it is no news that you would have plenty of data to use.
ActiveCampaign collates and organized complete data so that the users can get a clear picture of their consumers and business.
If you need to add value to your business, you must go back and study the primary data collected by you and your team via various mediums.
You can also organize your business data into Custom Objects inside ActiveCampaign. Whether you are a small or large business, you can use custom objects to trigger automation, right from unique data available to your business model.
3. Chrome extension
The Sales CRM of ActiveCampaign has a Chrome extension which is extremely useful for viewing detailed contact information, accessing contacts from anywhere and adding contacts.
It also has an email tracker – which means the sender can come to know when the emails are opened and read.
It is also possible to fit the contacts in automated workflows created by you. Basically – sales reps should install this extension as it lets them do these chores quickly.
Pricing
There are four pricing packages offered by ActiveCampaign. Depending on the size of your business, basic requirements, and budget – you can make an informed decision and purchase any of the following packages:
Pros of ActiveCampaign
- Strong deliverability
- Free account migration
- Very affordable and no setup fees
- Commendable reporting features
Cons of ActiveCampaign
- Doesn’t have a landing page builder
- Limited customization with the dashboard
- Not for people who want a quick and simple email solution
Who should use ActiveCampaign?
- If you want to have multi-channel marketing that includes SMS marketing, personalized emails and social media marketing.
- Want a one-stop software solution that has CRM as well as marketing capabilities
- Looking for a powerful advanced automation tool.
Comparative Analysis: ActiveCampaign vs. HubSpot Marketing Hub
Parameters | Hubspot Marketing Hub vs | ActiveCampaign |
---|---|---|
What do we like? | One-stop for all your marketing needs. | Good deliverability rates Affordable to use |
What we don’t like? | Expensive Not for small businesses | Limited customization Lacks a landing page builder |
Best for | Big businesses and enterprises | Multichannel marketing |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan @ $29/mo |
2. ONTRAPORT – Reliable Hubspot Marketing Hub alternative
Scaling a business is easy provided you know the secret of attracting the right consumers, showing them how you can add value to them and converting them into loyal customers.
As the owner of a new business, what do you think to comprise the ingredients of a stellar growth strategy?
Emails, blogs, social media, a CRM database, a landing page builder, etc?
Yes – that is right! Basically – a HubSpot Marketing Alternative that allows you to not only build and maintain an effective digital image but also helps you to target the right people using the right collaterals.
After all – maintaining a healthy relationship with the consumers is everything! And the sooner you start work on this, the better it is.
Thankfully – ONTRAPORT offers a unified system that allows you to personalise the prospect’s journey and get fabulous results in the end. Oh, and it is the perfect catch for eCommerce stores.
Here are its 4 solid features:
1. Publishing
Content rules the roost wherever you go and whichever industry you work in.
From drafting blogs and emails to building high-converting landing pages – ONTRAPORT assists you in every content-related activity.
2. Marketing automation and email marketing
ONTRAPORT helps you to create your own marketing funnel based on the rules specified by you.
Since automation is the future and personalization is “big” in selling, automating your marketing efforts as per consumer segments will fetch excellent results in the long run.
Moreover, as far as emails are concerned, ONTRAPORT assists you in creating groups based on the lead source, demographics, the engagement level, etc. to reach ONLY those who are REALLY interested in your product.
3. eCommerce and sales automation
Since ONTRAPORT tracks most qualified leads, it becomes easier to focus on just them and subsequently accelerate the sales process. Similarly, referral programs form an integral part of the sales strategy.
This means that the sales reps can easily focus on contacting those customers who are happy with the product and services and are happy to provide you with a list of referrals.
4. CRM
A CRM is a tool that helps the users to manage better and execute daily tasks more smoothly. After all – both marketing and sales activities involve maintaining super long and messy spreadsheets, scheduling meetings with prospects and vendors and blasting bulk emails, etc. etc.
With the use of ONTRAPORT CRM, you can get a 360-degree view of all your marketing and sales activities, set your own business metrics and analyze them to create better plans for the future.
Without a CRM, it becomes difficult to maintain a team and keep a track of all the activities scheduled or completed in the past.
Integrations
I personally think ONTRAPORT is a fantastic tool for businesses that don’t have a budget restriction. It covers all features that any other solid software would provide but when it comes to price point then it is defeated by other its competitors like Mailchimp.
No wonder, it integrates with a variety of brands such as PayPal, WooCommerce, WordPress, Shopify, Facebook, PicReel, NMI, XERO, FreshDesk and WorldPay among others.
Yes – the list is too long and complete with brand names any novice would also know!
Pricing
Unlike HubSpot, even its basic version is not free. There are three packages – Basic, Pro and Team. Of course, you may not be able to access all features if you opt for the Basic package but that’s okay as long as it helps you get work done!
However, the best deal here is the PRO package which allows up to 2 users to use the software, to send 1 lac emails a month and interact with up to 25k contacts in the account. You don’t have to go crazy while picking the right package. Just go with a package deal that is cost-effective and comprehensive.
Pros of Ontraport
- Affordable solution where you get 25,000 contacts and 100,000 emails/month at $297/mo . For this many emails, you might have to pay a lot more in other tools.
- A great tool for e-commerce businesses.
- Ontraport has great customer support as they function from one central location.
Cons of Ontraport
- Not a viable option for a blogger or small sized business.
- The ease of use is not that great. For example when you use Ontraport for email marketing you want to see options like automation and campaigns. But that is not the case with Ontraport where they have options like tasks , sales which is not conventionally related to email marketing.
Who should use OntraPort?
If you are a big business with huge contact lists then OntraPort is definitely worth a try. It is also a great option
OntraPort is a powerful tool and you can very much manage any of your email automation tasks. Also, they come with a 90-day money-back guarantee which is a big plus.
Comparative Analysis: Ontraport vs. HubSpot Marketing Hub
Parameters | Hubspot Marketing Hub vs | Ontraport |
---|---|---|
What do we like? | One-stop for all your marketing needs. | A great option for websites handling a lot of traffic. Good customer support |
What we don’t like? | Expensive Not for small businesses | Not an option for small businesses. Has a learning curve because of the endless number of features. |
Best for | Big businesses and enterprises | Big businesses |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan @ $83/mo |
3. ClickFunnels 2.0 – Streamlining the Funnel Creation Process
ClickFunnels revolutionizes the approach to digital marketing funnels compared to HubSpot Marketing Hub by offering a platform specifically designed for funnel creation and optimization. It allows users to rapidly design and deploy sales funnels that convert visitors into leads and customers without needing extensive technical skills. Unique to ClickFunnels is its set of tools tailored for webinar funnels, membership sites, and automated sequences, which aren’t as deeply integrated in HubSpot.
Comparative Analysis: ClickFunnels vs. HubSpot Marketing Hub
Parameters | ClickFunnels vs | HubSpot Marketing Hub |
---|---|---|
What is good? | Easy funnel setup, specialized funnel tools | Comprehensive integrated marketing platform |
What is not good? | Limited broader marketing features | Complex and pricey for small businesses |
Best for | Businesses focused on direct sales, online courses, and memberships | Larger businesses seeking an all-in-one solution |
Pricing | Generally less expensive, simpler pricing | More expensive, scalable pricing |
ClickFunnels is particularly effective for businesses that prioritize direct sales processes and need efficient, straightforward tools to create and manage sales funnels. It is best suited for marketers focusing on conversion-centric activities, whereas HubSpot is ideal for those needing a broad array of marketing tools across multiple channels.
4. Influencersoft – Proven alternative to Hubspot
Influencersoft is a marketing automation tool that combines all the critical components that help you manage your business with full ease.
Their website clearly says ” Automation tools to build a successful online business”. So, if you are an online business and looking forward to integrating a marketing automation platform then Influencersoft is worth a try.
Let me tell you why ?
1.) Visual funnel builder: You can launch a funnel with their easy drag and drop builder and configure it with just a few clicks. The visual display of the funnel is very easy to understand where you can quickly identify how many subscribers or sales you had in each step of your funnel or what were the main sources of your traffic.
2.) Premade templates: Make use of the pre made templates and get higher conversion rates. They offer templates for subscription, sales pages, webinar pages, payment pages and more.
3.) Responsive design: In today date most users view websites on their phone and even tablets. Influencersoft takes care of this and offers a mobile-friendly page design optimization where you can be sure that your design will be viewed perfectly on any of those devices.
4.) Automated webinars: When new people keep joining then they can have access to your old webinars by the automated webinar feature. To give the viewer a feeling of a live webinar he gets to see an individual countdown that simulates the live broadcast.
5.) Email scheduler: You can schedule emails as per your specific needs and your segments. For instance you can set up automated emails for new contacts or send one-time email to a selected set of recipients.
Another way you can schedule is based on the user activity such as sending an email to a user who opened an email or somebody who clicked a specific link.
6.) Course catalog for your students: Now, this is something very interesting about Influencersoft. It allows you to create a course catalogue for your students and training programs. You can post both free as well as paid online courses with sequential content delivery.
Sequential content delivery allows customizing the user access rights. For example, opening lesson one by one or allowing access to all the modules at once.
Pricing
The website doesn’t have a pricing plan as of now and they will be rolling it out very soon. Currently, they are offering a $14 trial for 14 days. Post which you will be locking a LIFETIME MONTHLY PRICE of $97. Click this link to know more about it.
Integrations
When it comes to integrations Influencersoft offers integrations via Zapier.
Pros of Influencersoft
- Very easy to use specially creating landing pages , setting funnels and monitoring your email lists.
- Building funnels is super easy and it takes just a few day to master.
Cons of Inluencersoft
- It is a new tool in the market so cannot really say how good it will be
- The pricing is not very cheap as compared to other similar tools in the market.
Comparative Analysis: Influencersoft vs. HubSpot Marketing Hub
Parameters | Hubspot Marketing Hub vs | Influencersoft |
---|---|---|
What do we like? | One-stop for all your marketing needs. | Easy to use for creating landing pages and funnels. |
What we don’t like? | Expensive Not for small businesses | New tool and slightly expensive. |
Best for | Big businesses and enterprises | Small and big businesses |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan @ $97/mo |
5. Keap (formerly Infusionsoft) – Accredited Hubspot alternative
So you have started a business and you are doing pretty well for yourself. But the thing is you want to drive growth at a faster pace. Who wouldn’t want that?
And what do you do to ensure that?
You use software that brings all your activities on one platform and lets you take charge of your actions. This is what Keap will help you do.
The following are the seven things that this software is most capable of:
1. Tag and segment your leads
Apart from the basic functionalities of a CRM, HubSpot alternatives – Keap allows you to collect data about contact’s behaviors, prioritize them as per their marketing interactions and streamline all future activities against those who pose as the hottest leads.
2. Automate lead capture
Because you should work smarter, not harder! Keap makes you create personalized communications that trigger on the basis of the contact’s behaviour.
From form submissions to email open click rates – each activity can be backed by a real-time communication to always stay within the purview of the customers.
3. Create a sales workflow
Wouldn’t it be great to have all sales activities, meetings, and tasks in one place? Of course, it will be!
Thankfully, Keap not only ensures that all sales activities remain under one umbrella but also triggers an automated response as soon as someone completes a purchase!
4. eCommerce selling made easier
As more and more businesses are going online, there is an increasing need for software in the market that can support the digital storefronts.
Keap, for instance, not only sets up and manages online shopping carts, inventory and billing from a single system but also keeps track of customer interactions and helps you create discounts, subscriptions plans and promo offers among other things.
5. Provides insightful analytics and reports
In this time and age, analytics are everything as they are the single point of source of how successful your marketing and sales efforts were or are.
Continuous evaluation of your performance can help you review call logs, calculate current and estimated revenues and pinpoint which leads will convert the faster.
6. Use the software on mobile
Everyone and everything is going mobile. One of the biggest limitations of such inbound software is that they are unavailable on mobile.
But such is not the case with Keap.
You can access your account from anywhere if you are using the Keap mobile app. You can even create emails, landing pages and submission forms optimized for the mobile platform!
7. Receive payments seamlessly
Keap’s work doesn’t stop with helping you convert a lead. Who is going to collect the money that you have so earned?
This amazing software will! As it is integrated with the invoicing and billing collection, you and your newly converted customers can be assured of a secure payment platform.
Integrations
Although not much is explicitly mentioned about the integrations on the website, Keap can integrate smoothly with Intuit, QuickBooks, XERO.
Pricing
OK – so there are three types of plans that the Keap platform offers.
The “max” plan costs just $100 per month where you get everything in the Pro plan and in addition to sales funnels, lead scoring
Which annual plan would your business go for?
Pros of Keap
- Segmentation is pretty good and easy to implement. You can send emails to a part of your contact list or all of them without any hassle.
- Keap is easy to learn without even being tech-savvy. Only the campaign builder feature will take some time to master.
- Keeps a track of all your customer interactions that you can use to create targeted marketing campaigns.
Cons of Keap
- The reporting feature is not visually appealing. It is in a simple table format had it been more visually interactive it wouldn’t take much time to analyse it.
Who should use Keap?
- If you are an established business with a contact list of at least 100 users
- If you are a client service-based business
- You provide one on one services like that of a real estate or law firms or die programs
Parameters | Hubspot Marketing Hub vs | Keap |
---|---|---|
What do we like? | One-stop for all your marketing needs. | Great segmentation options Help keep a track of all customer interactions |
What we don’t like? | Expensive Not for small businesses | The reporting feature is not very great. |
Best for | Big businesses and enterprises | Client service-based business |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan starts @ $119/mo |
6. Drip – Recognized Hubspot alternative
Drip is an email marketing automation tool – that puts more emphasis on the email marketing side of things and allows you to draft every single interaction with leads in a personalized fashion.
How does it ensure this? By doing the following:
1. Tags users on the basis of action: By “action” I mean any and every activity of the lead. From clicking open an email and visiting any page of the website and making a purchase, Drip (one among all HubSpot alternatives) automatically generates a lead score that helps you to figure out the leads which are in for the long haul.
2. Relies on heavy automation: Did you know that Drip has 11 triggers and 14 actions in the automation rule builder? Yeah – and this can be used to tag and score leads, record conversions and send these conversions to another application like the CRM among other things.
3. Superb API integration: Shopify, PayPal, Chargify.,Segment.com and KickOffLabs are just some of the brands that Drip has integrations with. Apart from this, it has a full-featured Javascript and server-side APIs and outbound webhooks.
4. Visual workflow: This feature is available on every account of Drip. This basically means you can chart down your interaction with the prospects or customers on the basis of their behaviours and subsequent actions.
Pricing
The pricing of Drip is pretty easy where they charge you based on the number of contacts. The minimum pricing is $39 for up to 500 contacts and it goes up to $1599 for 140000 contacts.
They also offer plans that incorporate SMS marketing as well that starts at $22 for 500 contacts.
You can also opt for a free trial for a period of 2 weeks before starting to make payments each month.
Pros of Drip
- Drip is easy to use
- Offers solid integrations
- Impressive E-commerce features
Cons of Drip
- Pricing is definitely on the higher side.
- Automation and Campaigns can get messy
Who should use Drip?
Drip is usually a good option for e-commerce businesses or people who need to do online selling of any kind. It offers plenty of e-commerce integrations as well as pre-built automation that you can implement readily.
Parameters | Hubspot Marketing Hub vs | Drip |
---|---|---|
What do we like? | One-stop for all your marketing needs. | A solid set of integrations. A great option for e-commerce businesses. |
What we don’t like? | Expensive Not for small businesses | Expensive Overwhelming since it offers a lot of options. Buggy at times. |
Best for | Big businesses and enterprises | E-commerce and online selling |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan @ $39/mo |
7. Encharge – Valuable alternative to Hubspot
Encharge is a marketing automation and lead nurturing tool that helps startups start with their business and marketing journey. With features like broadcasts, flow builder and behavior emails and personalization Encharge try to ease out the targeting and marketing processes catering to startup’s needs.
Encharge also has a feature of trial Conversion for Startups that help convert free users to paying customers.
Features of Encharge.io that we absolutely loved :
- Broadcasts: You can create effective user journeys with an easy-to-use visual flow builder. Not just emails this tool allows you to understand, map, and then design the user journeys by visually connecting steps.
- Behavior Emails: It helps you to improve user engagement and increase revenue by sending well-targeted emails based on what a user does on your website. The automation is definitely the best out there and the integrations take the entire software to another level.
- A/B testing: Split testing always help with going with the right kind of emails. This helps drive engagement and increase revenue.
- User Profiles: This is one of the key features of this tool that can really help startups. With this tool, one will have an overview of every step that a user has taken. It can be anything from viewing pages to opening emails to using critical product features.
- Email editor: When I used the email editor I found it very user-friendly and easy to use. I was able to create some really stunning and beautiful mobile-ready emails in a fraction of a minute.
- User Segments: You can segment users based on page visits, product behavior, email activity, and other data attributes from the user data obtained from your app and your marketing stack. Now, based on this you can send out automated targeted messages to the right audience.
Integrations
Encharge.io offers a variety of integrations that include Facebook, Slack, Intercom, Hubspot , Stripe , Webhooks and a lot more. For me, the integration with Slack was the most helpful.
Pricing
So, coming to the pricing of encharge.io it charges you based on the number of subscribers you have with two plans growth and premium.
The starting price for 0-2000 subscribers is $49/mo for the growth plan and $59/mo for the premium.
Let us do a feature comparison of these two software tools :
Parameters | Hubspot Marketing Hub vs | Encharge |
---|---|---|
What do we like? | One-stop for all your marketing needs Hubspot is loaded with features but still, everything is very easy to navigate Creating stuff like landing pages, forms, or emails everything is very easy to do | Affordable A great option for startups covering all their marketing needs |
What we don’t like? | Expensive Not for small businesses | It doesn’t offer features to create a landing page It is easy to use but the setup process may take some of your time. Lacks detailed reporting |
Best for | Big businesses and enterprises. | Small businesses and their automation needs |
Pricing | Paid plan starts @ $20/mo | Paid plan @ $79/mo |
When comparing Hubspot and Encharge.io I realized that Encharge.io fills the economical gap for small businesses. Most small businesses do not need that many features as provided by Hubspot.
15 More Marketing Hub Alternatives
More Hubspot Marketing Hub Alternatives
8. Mailchimp: A Robust Competitor to HubSpot Marketing Hub
Mailchimp, renowned for its user-friendly email marketing tools, offers unique features that distinguish it from HubSpot Marketing Hub. It excels in its intuitive design and easy-to-use templates that make email campaigns a breeze even for beginners. Another standout feature is its advanced segmentation capabilities, allowing marketers to target their audience with unprecedented precision. Additionally, Mailchimp offers a comprehensive reporting dashboard that provides detailed insights into campaign performance, engagement rates, and ROI.
Comparative Analysis: Mailchimp vs. HubSpot Marketing Hub
Parameters | Mailchimp vs | HubSpot Marketing Hub |
---|---|---|
What is good? | Intuitive interface, advanced segmentation | Comprehensive all-in-one marketing suite |
What is not good? | Limited integration with non-marketing tools | Higher complexity and cost |
Best for | Small to medium businesses, beginners in email marketing | Medium to large enterprises, full-scale marketing teams |
Pricing | More affordable, flexible plans | Generally more expensive, less flexibility |
Mailchimp strengths lie in its simplicity and cost-effectiveness, making it ideal for smaller businesses or those just starting out with email marketing. On the other hand, HubSpot provides a more robust and integrated solution suitable for larger businesses that need a comprehensive marketing strategy encompassing not just emails but also SEO, content management, and more.
9. Campaign Monitor: Streamlined Email Marketing Tool
Campaign Monitor stands out in the crowded field of email marketing with its extremely user-friendly interface and beautifully designed templates that empower businesses to create engaging and professional email campaigns swiftly. Unlike HubSpot Marketing Hub, Campaign Monitor focuses predominantly on email marketing, which results in highly optimized features such as dynamic content, advanced personalization, and automated customer journeys, making it a powerhouse for those who specialize in email strategies.
Comparative Analysis: Campaign Monitor vs. HubSpot Marketing Hub
Parameters | Campaign Monitor vs | HubSpot Marketing Hub |
---|---|---|
What is good? | High-quality email design tools, ease of use | Comprehensive marketing features across channels |
What is not good? | Limited beyond email marketing capabilities | Complexity and higher learning curve |
Best for | SMEs focusing primarily on email marketing | Businesses needing extensive marketing tools |
Pricing | More affordable, straightforward pricing tiers | Pricier, with scalable options for larger enterprises |
Campaign Monitor simplicity and focused functionality make it an ideal choice for small to medium enterprises that prioritize email marketing without the need for broader marketing functionalities. Conversely, HubSpot serves well for larger businesses seeking an all-encompassing marketing suite that supports a wide array of marketing activities beyond emails.
10. SharpSpring: A Flexible, Sales-Focused Marketing Solution
SharpSpring differentiates itself from HubSpot Marketing Hub with its sales-oriented approach, combining marketing automation with CRM functionalities seamlessly. It is particularly noted for its behavior-based email marketing, which allows for highly personalized customer engagements, and its built-in CRM that aligns sales and marketing efforts effectively. Unlike HubSpot, SharpSpring also offers a more flexible pricing model that appeals to agencies and small to medium businesses due to its scalability and lower cost.
Comparative Analysis: SharpSpring vs. HubSpot Marketing Hub
Parameters | SharpSpring vs | HubSpot Marketing Hub |
---|---|---|
What is good? | Integrated CRM, behavior-based email automation | All-in-one marketing suite with extensive tools |
What is not good? | Less comprehensive in non-email marketing features | Higher cost, steeper learning curve |
Best for | Small to medium businesses, marketing agencies | Larger businesses or those needing a broad marketing stack |
Pricing | More competitive, less costly in many cases | Generally higher priced with more tiers |
SharpSpring is a strong candidate for businesses looking for a cost-effective, integrated marketing and sales platform, especially those who value deep automation and CRM features tied directly to email marketing campaigns. HubSpot, while more expensive, remains suitable for larger organizations needing a wide-ranging suite of marketing tools.
11. Brevo – Best selling alternative to Hubspot
Brevo is a new player in this field, but the features that they offer are pretty impressive and worth a try. The best part about their offering is that it doesn’t come with an enterprise tag. No matter what size of business you have, whether it is an enterprise, an NGO, or a startup, you can always get Brevo to work for you.
Let us review the features of this Hubspot Marketing Hub alternative:
1. Email marketing
Brevo offers a variety of pre-built templates that you can put to use. You can create professional-looking emails in no time with their intuitive drag and drop option. The emails can also be personalized by using the name of the users or with the help of the advanced personalized options. The email marketing doesn’t just end here; instead, you can take it a step forward with the advanced segmentation techniques.
Brevo allows you to group your similar contacts and help you to choose the better message with the A/B testing.
2. SMS marketing
Thinking to organize an event to promote your product?
No problem, the HubSpot alternative Brevo offers bulk SMS marketing where you can send out SMS to all your contacts in the database. You can also program transactional SMS with Brevo for shipping details or order confirmations.
3. Chat
Always be present for your customers on your website to answer their queries instantly through the Brevo chatbox feature.
4. Segmentation
An essential part of digital marketing is to send out emails to the right audience. Brevo allows you to do it effortlessly where you can segment customers based on their age, gender, demographics, and any other selected criteria.
You can easily create campaigns, optimize it, and reach the inbox of your customers in no time.
5. CRM
No matter what your business size is, you will always need a strong CRM to make your business grow. Brevo does the exact for you with their competent and perfect CRM software where you can centralize all your customer data and at the same time manage your team, their tasks with allotted deadlines.
6. Landing pages
Create your landing page based on specific goals and ideas. Promote an event or show off your latest e-book Brevo has landing pages for all of it. The Brevo landing page builder allows its user to streamline their customer interactions. One can easily add follow-up pages, ask customers detailed questions, or end with a Thank you note.
You can also make your landing pages more impressive by adding URL in the emails, social posts, and a lot more.
7. Meta ads
Brevo also allows you to create perfect facebook ads that serve your purpose and help you achieve your goals. The simple drag and drop of this tool help you create your ads in a fraction of minutes.
You need to add an image, impressive text, and a CTA button. The next thing that you can do with Facebook lead ads is that you can target customers that are similar to your existing customers. All this data is extracted based on the Facebook lookalike audience feature from your Brevo account.
Pros of Brevo
- Competitive pricing with commendable features.
- Great automation workflow
- An intuitive and easy to use landing page builder
Cons of Brevo
- The free plan allows 300 emails/day which is not much
- Complex automation and high-level analytics is not that good
Who should use Brevo?
Brevo is a great option for startups and small to medium-sized businesses who want an affordable tool with an easy learning curve.
It is simple to use and one can easily design campaigns based on different triggers such as page visits, clicks and more.
Also, if you own an online store then their transactional emails come handy.
Brevo Update: Brevo acquired three e-commerce marketing companies for a total worth of $47 mn.
The acquired companies are:
- US-based Chatra, a live chat messenger app for businesses;
- Bulgaria-based Metrilo, an intelligent marketing platform with customer analytics;
- PushOwl – a push notification app based out of Bangalore, India (The major chunk of the total $47 mn was spent on buying Pushowl).
The idea behind acquiring these software tools is to create a wholesome marketing product for the e-commerce marketing space. It will help SMBs accelerate their marketing efforts and compete at a large scale.
Comparative Analysis: Brevo vs. HubSpot Marketing Hub
Parameters | Hubspot Marketing Hub vs | Brevo |
---|---|---|
What do we like? | One-stop for all your marketing needs. | Affordable Easy to use with a powerful feature set. |
What we don’t like? | Expensive Not for small businesses | Complex automation is not very good. |
Best for | Big businesses and enterprises | Small to medium-sized businesses |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan @ $25/mo |
12. Kajabi – Delightful Hubspot alternative
If run an online business and are in desperate need of a simple system that lets you sell online courses and digital products seamlessly, then Kajabi is the perfect choice for you. The businesses that use this software have peculiar sets of services.
It mostly works with businesses that sell content-based resources such as courses and training programs. One can upload videos, run training portals, membership sites and what not while using Kajabi. You can create simple landing pages by choosing a theme and a template – it has a photo bank to die for!
It may seem like a simple tool but it does make sure that you are able to create drip email campaigns and analyze the performance of your emails. There is also a built-in blog feature in Kajabi.
So if you have a small website, you can even start your own blog with just one click. There are three kinds of pricing models on Kajabi – of course, you can also use it for free but you won’t have access to all of its features. So what is the perfect model for you?, and does Kajabi fulfill all your marketing and sales needs?
Pros of Kajabi
- In-built features to handle your marketing and selling of online courses and digital products
- Allows you to create webinars
Cons of Kajabi
- A pricey option for startups
- Not for beginners who have just started with online teaching
Who should use Kajabi?
Kajabi is an all in one solution that caters to the needs of infopreneurs or people who want to create and sell online teaching courses. It is best for people who are experienced or have a good command over a subject or are bringing something unique to the table.
With Kajabi, you can do everything ranging from website building to webinar creation to email marketing to sales funnels.
Comparative Analysis: Kajabi vs. HubSpot Marketing Hub
Parameters | Hubspot Marketing Hub vs | Kajabi |
---|---|---|
What do we like? | One-stop for all your marketing needs. | In-built features that help you sell online courses Webinar creation feature |
What we don’t like? | Expensive Not for small businesses | Pricey option if you are starting out |
Best for | Big businesses and enterprises | Tool for infopreneurs |
Pricing | Paid plan starts @ $ 20 /mo | Paid plan @ $149/mo |
13. GetResponse – A Versatile Tool for Automated Marketing
GetResponse offers unique features that make it a notable alternative to HubSpot Marketing Hub, particularly with its advanced automation workflows that are both powerful and easy to use. It stands out with its webinar hosting capabilities, which are integrated directly into the marketing platform—a feature not commonly found in other tools, including HubSpot. Additionally, GetResponse provides a comprehensive solution for creating and managing landing pages, which enhances lead generation significantly.
Comparative Analysis: GetResponse vs. HubSpot Marketing Hub
Parameters | GetResponse vs | HubSpot Marketing Hub |
---|---|---|
What is good? | Advanced automation, integrated webinar features | Extensive all-in-one marketing platform |
What is not good? | Less robust in CRM functionalities | Higher cost, complexity in usage |
Best for | SMEs that need strong lead gen and webinar tools | Larger enterprises or comprehensive marketing needs |
Pricing | More affordable, straightforward pricing | More expensive, based on features |
GetResponse is particularly effective for businesses that want to leverage automated marketing along with direct engagement tools like webinars, making it a strong choice for small to medium enterprises focusing on aggressive online marketing and lead generation strategies. HubSpot, on the other hand, is ideal for larger companies that require a more extensive set of marketing tools across different channels.
14. MailerLite – Simplified Email Marketing with a Personal Touch
MailerLite distinguishes itself in the email marketing space with its exceptionally user-friendly interface and emphasis on simplicity, making it a standout alternative to HubSpot Marketing Hub. Notably, MailerLite offers extensive newsletter design options that cater to users without any technical background. Another significant feature is its robust A/B testing capabilities, which are more user-centric and simpler to use compared to those in HubSpot.
Comparative Analysis: MailerLite vs. HubSpot Marketing Hub
Parameters | MailerLite vs | HubSpot Marketing Hub |
---|---|---|
What is good? | User-friendly design, advanced newsletter tools | Comprehensive suite for in-depth marketing |
What is not good? | Limited in advanced CRM and automation features | Expensive and complex for small businesses |
Best for | Small businesses and solopreneurs | Larger enterprises with broad marketing needs |
Pricing | More affordable with simpler pricing tiers | Generally more expensive |
MailerLite is ideal for those who need straightforward, effective tools for email marketing without the complexity or cost associated with larger platforms like HubSpot. It offers a compelling choice for small businesses and individual marketers who prioritize ease of use and effective communication tools over more comprehensive marketing strategies.
15. GoHighLevel
GoHighLevel stands out as an all-in-one marketing and CRM platform that surpasses Hubspot Marketing Hub in terms of versatility. With GoHighLevel, you can build marketing funnels, create and automate email campaigns, manage customer relationships, and even offer appointment scheduling and SMS marketing.
Its comprehensive features, combined with its user-friendly interface, make it an ideal choice for businesses looking for a single platform to handle all their marketing and customer management needs.
16. Builderall
Builderall is an all-in-one digital marketing tool that assist you with sales funnels, website building, landing pages, heat maps, autoresponders and so much more.
It is a cloud based system so you do not have to install or download anything. It also comes with plenty of helpful integrations so things are made much easy.
It works well for anyone who wants to build a website and get started to sell products or services.
The paid plan starts at $29.90/mo.
17. Ortto
Ortto (formerly Autopilot) offers a unique approach to marketing automation, differentiating itself from Hubspot Marketing Hub. It focuses on conversational marketing, allowing businesses to engage their audience through interactive chatbots and personalized messaging.
Ortto AI-powered chatbots can gather valuable customer data and provide instant responses, enhancing the customer experience.
With its seamless integration with various messaging platforms, Ortto makes it easy to connect with customers and nurture leads through personalized conversations.
18. Outfunnel
Outfunnel provides a seamless integration between your CRM and email marketing efforts, setting it apart from Hubspot Marketing Hub. It automatically syncs your customer data, allowing you to create targeted email campaigns based on their behavior and interactions.
Outfunnel also offers advanced email tracking and reporting, giving you valuable insights into the effectiveness of your campaigns. With its streamlined CRM and email marketing integration, Outfunnel helps businesses maximize their marketing efforts and drive better results.
19. Wishpond: Tailored Marketing for Growth-Focused Businesses
Wishpond stands out from HubSpot Marketing Hub by focusing on offering more accessible and affordable marketing automation tools that are particularly suited for small to medium-sized businesses. It shines with its simple yet effective landing page editor, which allows users to quickly create and optimize pages without needing deep technical skills. Another key feature is Wishpond contests and promotions capabilities, which are not as prominently featured in HubSpot, providing users with unique engagement opportunities.
Comparative Analysis: Wishpond vs. HubSpot Marketing Hub
Parameters | Wishpond vs | HubSpot Marketing Hub |
---|---|---|
What is good? | Easy-to-use landing page editor, effective for contests/promotions | Comprehensive tools for all marketing needs |
What is not good? | Limited CRM and advanced automation features | Expensive and complex for smaller teams |
Best for | Small to medium businesses focusing on engagement and growth | Larger organizations with extensive marketing resources |
Pricing | More affordable with straightforward plans | Higher priced with multiple tiers |
Wishpond is an excellent choice for companies looking to drive growth through targeted, simple-to-manage marketing campaigns, especially where direct customer engagement and rapid deployment are prioritized. It provides key tools that facilitate dynamic marketing efforts without the overhead and complexity of larger platforms like HubSpot.
20. ConvergeHub
Convergehub caters to the needs of small to medium-sized businesses that cannot go overboard with their budget to manage multiple business needs.
This CRM tool helps you manage invoicing, customer relationships, help desk requirements from one dashboard.
Along with that ConvergeHub is also capable of multi-channel marketing functionality where businesses can leverage diverse broadcast mediums and build strong connections across several touch-points.
The paid plan of this tool starts @ $11 per month.
21. Omnisend
Omnisend is an email marketing service specifically for ecommerce users.
The free plan of Omnisend comes with 15,000 emails and its paid plans start at $16/month for 500 contacts.
The features include landing pages, advanced segmentation, email automation all of it directed towards the distinct needs of e-commerce businesses.
Their automation workflows are really helpful as they come with plenty of triggers and conditions to choose from which can save you a lot of time.
22. Streak Crm for Gmail
Streak CRM converts your Gmail to CRM and that is its USP. Most businesses use email for communication that is what Streak CRM focuses on.
With this CRM you will never get lost in the web of unending email threads.
The emails are grouped together in various stages across a pipeline instead of just tags. Streak CRM is compatible with various processes such as sales, product development, support, and some more.
The pricing plan starts @ $15 /user/month.
Overview Marketing Hub Alternatives
An overview of Hubspot Marketing Hub Alternatives
Hubspot Alternatives | Pricing | Features Summary |
---|---|---|
Hubspot | Paid plans start at $20/month | What is good? Hubspot is in the industry for years and covers almost everything that a typical business needs. They offer different products such as Hubspot marketing, Hubspot sales, and Hubspot CRM. So it is a one-stop for all your marketing needs. What is not good? Hubspot is not a viable option for small businesses that need basic marketing services. Being on a higher price side Hubspot is not for everyone. |
Ontraport | Paid plans start at $74/mo for 1000 contacts. | What is good? An affordable option for ecommerce businesses that have a large amount of traffic. Their customer support is also good to help you whenever you are stuck. What is not good? Ontraport is not designed for small or medium-sized businesses. |
Brevo | Paid plan starts at $25/mo | The automations of Brevo are pretty good and at the same time affordable. It also offers an SMS marketing tool and a landing page editor. The free plan allows you to send only 300 emails/day that is not enough. |
Keap(formerly Infusionsoft) | The paid plans start at $299/mo for 2500 contacts | What is good? The segmentation of Keap is good. You can also track all your customer interactions and accordingly tailor messages for them. What is not good? The reporting feature needs to improve and get more visually appealing. |
Drip | The paid plan starts at $39/mo for 2500 contacts | What is good? A powerful tool for e-commerce businesses that want solid and advanced integrations What is not good? It is a slightly expensive tool. |
ActiveCampaign | The cheapest plan starts at $29/mo | What is good? An affordable tool that offers free migration and no setup fees. The reporting features are also solid. What is not good? It doesn’t have a landing page builder and is not a tool if you want a simple email solution. |
Kajabi | The cheapest plan starts at $149/mo | What is good? A tool specifically designed for selling online learning courses. You can also create webinars if needed. What is not good? It is a pricey tool and not for people who are just starting out their online courses. |
7 Top Sales Hub Alternatives
Top HubSpot Sales Hub Alternatives
1. Freshsales: Streamlined Sales CRM for Faster Growth
Freshsales stands out in the crowded CRM space by offering a user-friendly interface combined with powerful sales automation features, directly targeting the needs of sales teams. Unique to Freshsales compared to HubSpot Sales Hub is its built-in phone and email capabilities, allowing for seamless communication within the platform. It also offers AI-based lead scoring, which automatically prioritizes leads based on their engagement and likelihood to convert, a feature that enhances the effectiveness of sales efforts significantly.
Comparative Analysis: Freshsales vs. HubSpot Sales Hub
Parameters | Freshsales vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Built-in communication tools, AI lead scoring | Extensive integration with other HubSpot tools | Freshsales excels in sales-specific enhancements |
What is not good? | Limited customization options | High cost, complexity in initial setup | HubSpot offers more customization at a higher complexity |
Best for | Sales teams in SMEs needing direct communication tools | Larger companies requiring broad CRM integration | Different scales and integration needs |
Pricing | Generally more affordable, simpler pricing | More expensive, based on features | Freshsales offers better cost-effectiveness for smaller teams |
Freshsales provides an excellent solution for businesses that require a straightforward, effective CRM system with strong sales automation and communication features, making it particularly appealing for small to medium-sized enterprises focused on enhancing their sales processes.
2. Pipedrive: Optimizing Sales with a Visual Approach
Pipedrive is distinguished by its visual sales pipeline management that provides a clear, intuitive interface for tracking and managing sales processes. This feature is particularly effective for sales teams who benefit from a more graphical representation of their sales funnels compared to the more traditional list-based CRM interfaces like those found in HubSpot Sales Hub. Pipedrive also emphasizes ease of use and setup, with a focus on activities and goal tracking, which are key for driving sales actions.
Comparative Analysis: Pipedrive vs. HubSpot Sales Hub
Parameters | Pipedrive vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Visual pipeline management, user-friendly | Comprehensive integration with marketing tools | Pipedrive is excellent for visual management |
What is not good? | Less advanced automation and reporting features | High cost, can be complex for smaller teams | HubSpot offers deeper functionality |
Best for | SMEs that value simplicity and visual tools | Larger businesses looking for an all-in-one CRM | Pipedrive is more accessible and straightforward |
Pricing | More cost-effective, simple pricing tiers | More expensive, complex pricing structures | Pipedrive offers better affordability |
Pipedrive excels for teams that prioritize a streamlined, visual approach to sales management, making it especially suitable for smaller businesses that need a straightforward yet powerful tool to enhance their sales processes.
3. Copper CRM: Seamless Integration with Google Workspace
Copper CRM is renowned for its deep integration with Google Workspace, making it an excellent choice for organizations heavily using Google products. Unlike HubSpot Sales Hub, Copper CRM automates data entry and client interaction tracking directly within Gmail, Google Sheets, and other Google apps. This feature significantly reduces the learning curve and increases the efficiency of data management and accessibility.
Comparative Analysis: Copper CRM vs. HubSpot Sales Hub
Parameters | Copper CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Seamless Google Workspace integration | Extensive features across sales and marketing | Copper excels in environments using Google |
What is not good? | Limited features outside Google ecosystem | Can be expensive and complex for small teams | HubSpot is more versatile |
Best for | Businesses embedded in Google’s ecosystem | Larger businesses or those needing robust CRM integration | Copper is more niche-focused |
Pricing | Generally more affordable | More expensive, with scalable options | Copper offers simplicity and cost-effectiveness |
Copper CRM’s unique selling point is its integration with Google Workspace, making it an ideal solution for teams that are looking for a CRM that works seamlessly with their existing Google applications without the need for significant changes to their workflows.
4. Capsule CRM: Streamlined Customer Relationship Management
Capsule CRM is known for its simplicity and ease of use compared to more comprehensive systems like HubSpot Sales Hub. It provides a clean interface that focuses on managing customer relationships effectively without the clutter of excessive features. Unique to Capsule is its ability to customize fields and data tags which allows for better tailoring to specific business processes.
Comparative Analysis: Capsule CRM vs. HubSpot Sales Hub
Parameters | Capsule CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Simplicity and user-friendliness | Comprehensive feature set | Capsule CRM is easier to use for small teams |
What is not good? | Limited advanced marketing tools | Can be costly and complex | HubSpot offers more advanced tools |
Best for | Small businesses or startups | Larger enterprises or businesses needing in-depth integration | Different scale and complexity needs |
Pricing | More affordable, straightforward pricing | Expensive, but scalable options available | Capsule CRM is cost-effective for smaller budgets |
Capsule CRM offers a straightforward, no-frills approach that is ideal for smaller businesses or startups that need basic CRM functionalities without the overhead of larger, more complex systems like HubSpot.
5. Insightly: Integrating Project Management with CRM
Insightly is unique among CRM platforms for its strong integration of project management features alongside traditional CRM functionalities, setting it apart from HubSpot Sales Hub. Insightly allows users to manage projects directly from within the CRM, tracking the progress of tasks, milestones, and delivery timelines, which can be directly linked to specific contacts or sales opportunities.
Comparative Analysis: Insightly vs. HubSpot Sales Hub
Parameters | Insightly vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Project management features integrated with CRM | Comprehensive, all-in-one marketing and sales suite | Insightly is great for project-centric businesses |
What is not good? | Limited third-party integrations | High cost, complex features for smaller teams | HubSpot offers broader integrations |
Best for | Businesses that need to manage customer projects alongside sales | Larger organizations needing deep integration across all business functions | Different focuses and scales |
Pricing | More affordable for small to medium-sized businesses | Generally more expensive, aimed at larger enterprises | Insightly offers better value for smaller budgets |
Insightly provides a valuable tool for businesses that require a seamless blend of sales and project management within a single platform, making it especially suitable for service-based industries or businesses that manage complex customer projects.
6. Zoho CRM: Extensive Customization and Integration Capabilities
Zoho CRM stands out from HubSpot Sales Hub with its exceptional customization options and the breadth of its integration ecosystem. Unique features include its AI assistant, Zia, which provides sales predictions, data enrichment, and automation suggestions. Zoho also offers a comprehensive suite of over 40 integrated apps covering everything from email marketing to finance, which significantly enhances its utility beyond typical CRM functions.
Comparative Analysis: Zoho CRM vs. HubSpot Sales Hub
Parameters | Zoho CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Extensive customization, wide range of integrations | Comprehensive all-in-one platform | Zoho excels in tailored solutions |
What is not good? | Can be overwhelming due to extensive features | High cost, can be complex for small teams | HubSpot is streamlined but costly |
Best for | Businesses needing tailored CRM solutions | Businesses looking for an integrated marketing and sales solution | Different focuses on customization and integration |
Pricing | Competitive pricing, scalable options | Generally more expensive, tiered pricing | Zoho offers affordability and flexibility |
Zoho CRM is particularly effective for organizations that require deep customization and a wide array of integrative functionalities, making it a versatile choice for businesses that rely on a variety of tools and processes.
7. Salesforce CRM: The Powerhouse of Customer Relationship Management
Salesforce CRM distinguishes itself from HubSpot Sales Hub with its extensive ecosystem and advanced customization capabilities. Salesforce is known for its scalability and extensive suite of applications that cater to various aspects of business operations beyond CRM, including sales, service, marketing, and more. Unique to Salesforce is its powerful analytics tool, Einstein AI, which provides predictive analytics and automated insights to drive sales efficiency.
Comparative Analysis: Salesforce CRM vs. HubSpot Sales Hub
Parameters | Salesforce CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Highly customizable, robust ecosystem | Integrated marketing tools, user-friendly interface | Salesforce excels in scalability and integration |
What is not good? | Can be complex and overwhelming for new users | Can be costly for small businesses | HubSpot is more accessible but less extensive |
Best for | Large enterprises or businesses needing extensive CRM capabilities | Smaller to medium-sized businesses looking for an all-in-one solution | Different scales and business needs |
Pricing | Typically more expensive, but highly scalable | Expensive, but offers various features | Salesforce offers depth for a higher price |
Salesforce CRM is ideal for larger organizations that require a deep, customizable CRM solution capable of handling complex business processes and multiple integrations. It offers a vast range of functionalities that can be tailored to fit the specific needs of various industries and sizes.
HubSpot Sales Hub Alternatives in a Chart:
After thoroughly analyzing each option, I uncovered some impressive built-in features along with attractive pricing models. These sales tools appeared to be the ideal solution for our needs, so we decided to test several of them ourselves. Based on my experience with these tools in a small business environment, I’ve rated the Sales Hub alternatives on a scale from 1 to 5 stars below:
Product | Contact Management | Pipeline Management | Lead Scoring | Email Integration | Reporting & Analytics | Mobile App | Automation & Workflows | Customization | Integrations | Customer Support |
---|---|---|---|---|---|---|---|---|---|---|
Freshsales | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Pipedrive | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Copper CRM | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Capsule CRM | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
Insightly | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
Zoho CRM | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Salesforce CRM | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Apptivo CRM | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
Bitrix24 CRM | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Nimble CRM | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Salesmate | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
8 More Sales Hub Alternatives
More HubSpot Sales Hub Alternatives
8. Apptivo CRM
Apptivo CRM sets itself apart from HubSpot Sales Hub by offering a highly customizable suite that integrates deeply with a variety of business functions beyond CRM, such as invoicing, supply chain management, and project management. Unique to Apptivo is its capability to tailor applications to specific industry needs, offering a more granular level of customization than typically found in HubSpot.
Comparative Analysis: Apptivo CRM vs. HubSpot Sales Hub
Parameters | Apptivo CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Extensive customization, wide app integration | Comprehensive all-in-one marketing suite | Apptivo offers specific business function integration |
What is not good? | Can be complex to set up | Higher cost, can be complex without training | HubSpot is more user-friendly but expensive |
Best for | SMEs needing tailored business solutions | Businesses seeking extensive marketing tools | Apptivo is versatile for various business needs |
Pricing | Competitive, flexible pricing tiers | Expensive, less flexible | Apptivo offers more budget-friendly options |
Apptivo CRM is particularly suitable for small to medium enterprises looking for a customizable and integrated solution to manage various aspects of their business, not just sales and marketing.
9. Bitrix24 CRM
Bitrix24 CRM offers a distinctive approach by integrating extensive team collaboration tools with its CRM functionalities, setting it apart from HubSpot Sales Hub. Unique features include task and project management within the CRM, real-time communication tools like chat and video conferencing, and document management, which are not as deeply integrated into HubSpot.
Comparative Analysis: Bitrix24 CRM vs. HubSpot Sales Hub
Parameters | Bitrix24 CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Integrated project management, communication tools | Comprehensive marketing integration | Bitrix24 excels in team collaboration |
What is not good? | Interface can be overwhelming | High cost, complexity for smaller teams | HubSpot offers a more streamlined experience |
Best for | Teams needing strong collaboration alongside CRM | Businesses seeking an all-in-one marketing and sales solution | Different focuses, depending on company needs |
Pricing | More affordable, flexible plans | More expensive, tiered pricing | Bitrix24 provides cost-effective solutions for teams |
Bitrix24 CRM is especially beneficial for organizations that value internal collaboration and project management as part of their customer relationship management, offering a comprehensive set of tools to enhance team productivity alongside sales processes.
10. Nimble CRM
Nimble CRM differentiates itself from HubSpot Sales Hub through its strong emphasis on social media integration and contact management. Unique to Nimble is its ability to automatically populate CRM records with relevant contact details and social media interactions, providing a comprehensive view of customer engagement directly within the CRM interface.
Comparative Analysis: Nimble CRM vs. HubSpot Sales Hub
Parameters | Nimble CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Social media insights, easy contact management | Comprehensive, integrated marketing tools | Nimble excels in social media integration |
What is not good? | Limited advanced automation features | More expensive and complex for smaller teams | HubSpot offers more robust automation |
Best for | SMEs that leverage social media heavily | Larger enterprises or those seeking an all-in-one platform | Different scales and focus |
Pricing | More affordable, straightforward pricing | Generally more expensive, tiered pricing | Nimble offers a cost-effective solution |
Nimble CRM is ideal for small to medium-sized businesses that need to manage customer relationships across various social platforms efficiently, offering them an insightful, easy-to-navigate CRM system that integrates social media information seamlessly.
11. Agile CRM
Agile CRM distinguishes itself from HubSpot Sales Hub by offering a unified platform that integrates sales tracking, marketing automation, and customer service tools into a single, streamlined package. Unique features include web engagement tools like pop-ups and exit intent banners, and telephony features that allow for in-app calling and voice automation.
Comparative Analysis: Agile CRM vs. HubSpot Sales Hub
Parameters | Agile CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | All-in-one CRM with sales, marketing, and service | Comprehensive tools for sales and marketing | Agile CRM is great for integration of services |
What is not good? | Sometimes perceived as less intuitive | Higher cost and complexity | HubSpot has a steeper learning curve but is more powerful |
Best for | Small to mid-sized businesses | Businesses looking for extensive integration | Different scales and focus |
Pricing | More affordable, with a free starter version | Generally more expensive | Agile CRM is more budget-friendly |
Agile CRM is particularly suitable for small to medium-sized businesses that require an integrated approach to managing their customer relationships, offering robust tools across multiple business functions at a cost-effective price point.
12. Honeybook
Honeybook differentiates itself from HubSpot Sales Hub by specifically catering to creative professionals and service-based small businesses. It offers unique features like client booking systems, payment processing, and automated workflows tailored to project-based work, which are not as focused in HubSpot.
Comparative Analysis: Honeybook vs. HubSpot Sales Hub
Parameters | Honeybook vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Tailored tools for client management, bookings, and payments | Comprehensive marketing and sales integration | Honeybook excels in service and project management |
What is not good? | Limited scope for larger or product-based businesses | High cost, complexity for smaller teams | HubSpot offers broader but more complex solutions |
Best for | Freelancers, creatives, and small service businesses | Larger businesses with varied sales and marketing needs | Different target markets |
Pricing | Competitive, tailored for smaller operations | More expensive, designed for scalability | Honeybook is more budget-friendly for its niche market |
Honeybook is ideal for small businesses and freelancers in creative fields, providing them with specialized tools to manage projects, clients, and finances efficiently.
13. Salesmate
Salesmate distinguishes itself from HubSpot Sales Hub by focusing on enhancing sales automation and providing personalized communication tools. Unique features include an integrated sales dialer and the ability to send bulk personalized emails, which streamline communication processes directly within the CRM. Additionally, Salesmate offers a mobile CRM that is highly rated for its usability and features, allowing sales teams to manage their pipelines and customer interactions on the go.
Comparative Analysis: Salesmate vs. HubSpot Sales Hub
Parameters | Salesmate vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Advanced sales automation, mobile CRM | Comprehensive all-in-one marketing and sales platform | Salesmate offers specific tools for sales teams |
What is not good? | Limited broader marketing features | High cost, complexity for smaller teams | HubSpot offers more comprehensive features |
Best for | Small to mid-sized businesses needing efficient, mobile sales tools | Larger businesses requiring extensive integration | Salesmate is more accessible and budget-friendly |
Pricing | More affordable, straightforward pricing | More expensive, scalable pricing | Salesmate provides cost-effective solutions for SMBs |
Salesmate is particularly effective for businesses that require a mobile, flexible CRM solution focused on sales automation and efficiency, making it a strong option for small to mid-sized companies.
14. Nutshell CRM
Nutshell CRM differentiates itself from HubSpot Sales Hub by offering a highly intuitive interface focused on small to mid-sized businesses. It emphasizes ease of use with a personal touch, integrating features such as customizable pipelines and a powerful automation platform for managing leads and sales processes. Nutshell’s standout feature is its ability to automate repetitive tasks, allowing sales teams to focus more on selling and less on administrative tasks.
Comparative Analysis: Nutshell CRM vs. HubSpot Sales Hub
Parameters | Nutshell CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | User-friendly interface, powerful automation | Comprehensive marketing and sales tools | Nutshell is more accessible for smaller teams |
What is not good? | Limited advanced analytics and customization | High cost, can be complex for smaller teams | HubSpot offers more advanced features |
Best for | Small to mid-sized businesses | Larger enterprises or businesses needing broad integration | Different target markets |
Pricing | More budget-friendly | Generally more expensive | Nutshell provides better value for smaller budgets |
Nutshell CRM is ideal for businesses that need a simple, efficient CRM system that still offers robust sales process automation and management tools without the complexity or expense of larger platforms like HubSpot.
15. Monday Sales CRM
Monday Sales CRM is part of the Monday.com platform, known for its versatility and user customization. It stands out from HubSpot Sales Hub by providing highly configurable workflows and boards that can adapt to a variety of sales processes. Unique features include visual project management tools integrated directly into the CRM, allowing teams to manage sales pipelines and collaborate on projects within the same interface.
Comparative Analysis: Monday Sales CRM vs. HubSpot Sales Hub
Parameters | Monday Sales CRM vs | HubSpot Sales Hub | Remarks |
---|---|---|---|
What is good? | Highly customizable, excellent for team collaboration | Comprehensive, integrated sales and marketing tools | Monday CRM excels in customization and visual management |
What is not good? | May require setup time to optimize | Higher cost, complexity for smaller teams | HubSpot is more immediately accessible but more costly |
Best for | Teams looking for flexibility and integration with project management | Larger businesses seeking an all-in-one solution | Different focuses, particularly on project management |
Pricing | Competitive, especially for small to mid-sized teams | More expensive, tiered pricing | Monday CRM offers scalable solutions at a lower entry cost |
Monday Sales CRM is especially suited for businesses that value project management and team collaboration highly within their sales processes, providing tools that facilitate both within a unified platform.
9 Top Service Hub Alternatives
Top Service Hub Alternatives
1. Zendesk: A Leader in Customer Service Software
Zendesk is renowned for its robust customer support platform, which offers unique features compared to HubSpot Service Hub. It specializes in a wide array of customer support channels such as live chat, email, social media, and phone support, all integrated into a single, streamlined environment. A standout feature of Zendesk is its advanced ticketing system which allows for extensive customization and automation, enhancing the efficiency of support workflows.
Comparative Analysis: Zendesk vs. HubSpot Service Hub
Parameters | Zendesk vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Wide range of customer support channels | Strong integration with sales and marketing | Zendesk excels in multi-channel support |
What is not good? | Can be complex to fully integrate and optimize | Can be costly for larger teams | HubSpot offers a more seamless all-in-one approach |
Best for | Businesses prioritizing comprehensive customer support | Businesses needing tight integration with CRM and marketing | Different focus on support vs. integration |
Pricing | Scalable, with plans for all business sizes | Generally more expensive | Zendesk provides flexible pricing options |
Zendesk is particularly beneficial for businesses that require a dedicated, powerful tool for managing customer interactions across multiple channels, offering superior customization and functionality in customer support.
2. HelpScout: Simplifying Customer Support with a Human Touch
HelpScout differentiates itself from HubSpot Service Hub by focusing on delivering a more personalized customer support experience. It’s known for its simple, user-friendly interface that mimics personal email while providing powerful behind-the-scenes automation and reporting capabilities. Unique features include Beacon, which integrates knowledge base and chat tools directly into your website, enabling customers to get instant help without leaving the page.
Comparative Analysis: HelpScout vs. HubSpot Service Hub
Parameters | HelpScout vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Simplicity and ease of use | Comprehensive integration with marketing tools | HelpScout is great for streamlined support |
What is not good? | Limited advanced automation and integration | More expensive and complex | HubSpot offers broader functionality |
Best for | Small to mid-sized businesses looking for efficient, straightforward support tools | Larger businesses needing extensive CRM integration | Target audience and scale differs |
Pricing | More budget-friendly | Typically more expensive | HelpScout provides a cost-effective solution |
HelpScout is particularly effective for companies that prioritize ease of use and efficient communication, making it ideal for small to medium businesses that require a straightforward customer support solution without the complexity of larger platforms.
3. FreshDesk: Comprehensive Support with Omnichannel Capabilities
FreshDesk stands out from HubSpot Service Hub with its strong omnichannel support capabilities, allowing businesses to manage customer interactions across email, phone, chat, social media, and more, all within a unified platform. A unique feature of FreshDesk is its AI-powered chatbot, Freddy, which automates responses to common inquiries and helps streamline support workflows. FreshDesk also offers a robust ticketing system that integrates seamlessly with multiple communication channels.
Comparative Analysis: FreshDesk vs. HubSpot Service Hub
Parameters | FreshDesk vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Omnichannel support, AI-powered automation | Integrated with HubSpot’s broader CRM tools | FreshDesk excels in multi-channel support |
What is not good? | Can be complex to fully utilize | More expensive and feature-rich | HubSpot offers deeper CRM integration |
Best for | Businesses needing strong omnichannel support | Larger enterprises needing comprehensive CRM and marketing integration | Different target markets |
Pricing | Competitive, with flexible plans | Generally more expensive, especially at scale | FreshDesk is more affordable for smaller teams |
FreshDesk is particularly well-suited for businesses that need to manage customer interactions across various channels in an integrated manner, making it an excellent choice for support teams looking to improve efficiency and customer satisfaction.
4. GrooveHQ
GrooveHQ sets itself apart from HubSpot Service Hub by focusing on simplicity and ease of use, making it particularly appealing for small to medium-sized businesses. Unlike HubSpot, GrooveHQ emphasizes a more straightforward ticketing system, which is less feature-heavy but easier to navigate for teams that don’t require complex workflows. Unique features include collaborative inboxes and a shared space for all team communications, ensuring transparency and efficiency in handling customer inquiries.
Comparative Analysis: GrooveHQ vs. HubSpot Service Hub
Parameters | GrooveHQ vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Simplicity, collaborative inboxes, ease of use | Comprehensive toolset, integration with CRM | GrooveHQ is ideal for small teams |
What is not good? | Lacks advanced automation and analytics | Can be complex and expensive | HubSpot offers more features at a higher cost |
Best for | Small to mid-sized businesses needing straightforward support tools | Larger enterprises requiring integrated CRM and service tools | Different scales and needs |
Pricing | More affordable, straightforward pricing | Generally more expensive | GrooveHQ is cost-effective for smaller teams |
GrooveHQ is particularly well-suited for small teams that need a simple, effective customer support tool without the complexity of more robust systems like HubSpot.
5. Zoho Desk
Zoho Desk distinguishes itself from HubSpot Service Hub with its AI-driven features like Zia, which offers automated ticket classification, sentiment analysis, and task suggestions. Zoho Desk also provides deep integration with other Zoho products, making it ideal for businesses already using the Zoho ecosystem. It offers a multi-department ticketing system, enabling better organization and management of customer queries across various teams.
Comparative Analysis: Zoho Desk vs. HubSpot Service Hub
Parameters | Zoho Desk vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | AI-driven automation, integration with Zoho products | Comprehensive CRM and marketing integration | Zoho Desk excels in AI and customization |
What is not good? | Best suited for businesses already using Zoho apps | More expensive and complex for small teams | HubSpot offers broader features |
Best for | Businesses in the Zoho ecosystem or those needing AI automation | Larger enterprises needing extensive CRM and service tools | Different scales and ecosystems |
Pricing | Competitive pricing, scalable options | Generally more expensive | Zoho Desk offers cost-effective plans |
Zoho Desk is ideal for businesses that want to leverage AI-driven automation and are already integrated into the Zoho ecosystem, offering seamless integration and powerful tools at a competitive price.
6. Liveagent
LiveAgent sets itself apart from HubSpot Service Hub with its extensive multi-channel support capabilities, including live chat, email, call center, and social media integrations all within one platform. A unique feature of LiveAgent is its powerful ticketing system, which can manage tickets from multiple channels in a single unified inbox. Additionally, LiveAgent offers a built-in call center that allows for handling both inbound and outbound calls directly from the CRM, something that requires third-party integrations in HubSpot.
Comparative Analysis: LiveAgent vs. HubSpot Service Hub
Parameters | LiveAgent vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Comprehensive multi-channel support, built-in call center | Integrated with HubSpot’s CRM and marketing tools | LiveAgent excels in direct support capabilities |
What is not good? | User interface can be complex to navigate | More expensive, especially for small teams | HubSpot offers a more integrated experience |
Best for | Small to mid-sized businesses needing strong multi-channel support | Larger enterprises requiring integrated CRM and marketing | Target audience and scale differ |
Pricing | Competitive, with flexible options | Generally more expensive | LiveAgent is more affordable for small teams |
LiveAgent is particularly effective for businesses that require robust, multi-channel customer support tools at an affordable price, making it an excellent choice for small to medium-sized teams.
7. Helpcrunch
Helpcrunch distinguishes itself from HubSpot Service Hub by offering an all-in-one customer communication platform focused on live chat, email marketing, and help desk functionalities.
A key feature is its customizable chat widget, which can be embedded on websites to offer real-time support, alongside a robust email automation system that allows for targeted messaging based on customer behavior. Helpcrunch also emphasizes user-friendly interface and quick setup, making it accessible for smaller businesses.
Comparative Analysis: Helpcrunch vs. HubSpot Service Hub
Parameters | Helpcrunch vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Unified messaging platform, customizable chat widget | Integrated CRM and marketing tools | Helpcrunch excels in direct customer engagement |
What is not good? | Limited advanced CRM features | More expensive, better suited for large teams | HubSpot offers a more comprehensive toolset |
Best for | Small to mid-sized businesses needing live chat and email automation | Larger enterprises needing extensive integration | Different focus on scale and integration |
Pricing | Affordable with flexible plans | Generally more expensive | Helpcrunch is cost-effective for small teams |
Helpcrunch is ideal for small to mid-sized businesses that prioritize real-time customer communication and engagement without the need for the broader, more complex features offered by HubSpot Service Hub.
8. Intercom
Intercom sets itself apart from HubSpot Service Hub by focusing on customer messaging and engagement through real-time chat, bots, and targeted email campaigns. A standout feature is its highly customizable chatbot, which can handle common inquiries, route customers to the right team members, and even perform tasks autonomously. Additionally, Intercom integrates customer messaging with CRM-like capabilities, offering a seamless way to manage customer interactions across multiple channels.
Comparative Analysis: Intercom vs. HubSpot Service Hub
Parameters | Intercom vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Advanced chatbots, real-time customer engagement | Integrated with HubSpot’s CRM and marketing tools | Intercom excels in real-time communication |
What is not good? | Can be complex and costly at scale | More comprehensive for broader business needs | HubSpot offers more all-encompassing features |
Best for | Businesses focused on real-time customer communication | Larger enterprises needing extensive CRM integration | Different strengths in engagement vs. integration |
Pricing | Generally more expensive, especially for premium features | Expensive with tiered pricing | Both platforms are premium options |
Intercom is ideal for businesses that prioritize real-time, personalized customer communication and need advanced chat and messaging tools, while HubSpot Service Hub provides a more comprehensive, integrated solution for larger enterprises.
9. HappyFox
HappyFox offers a powerful help desk solution, setting itself apart from HubSpot Service Hub with its focus on customizable workflow automation and multi-channel support.
Unique features include an advanced ticketing system that can be tailored to specific business processes and comprehensive reporting tools that provide deep insights into customer support performance. HappyFox also excels in integrating with various third-party tools, enhancing its flexibility for different business needs.
Comparative Analysis: HappyFox vs. HubSpot Service Hub
Parameters | HappyFox vs | HubSpot Service Hub | Remarks |
---|---|---|---|
What is good? | Customizable workflows, strong multi-channel support | Integrated with HubSpot’s CRM and marketing tools | HappyFox excels in customization and automation |
What is not good? | Can be complex to configure initially | More comprehensive but can be expensive | HubSpot is broader but less flexible in workflows |
Best for | Businesses needing tailored support processes | Larger enterprises needing extensive CRM integration | Different focus areas: customization vs. integration |
Pricing | Competitive with various pricing tiers | Generally more expensive | HappyFox offers more flexibility in pricing |
HappyFox is particularly well-suited for businesses that require a highly customizable and flexible support system, especially those needing to integrate various channels and third-party tools into their customer service operations.
HubSpot Service Hub Alternatives in a Chart:
After thoroughly analyzing each option, I uncovered some impressive built-in features along with attractive pricing models. These tools appeared to be the ideal solution for our needs, so we decided to test several of them ourselves. Based on my experience with these service desk tools in a small business environment, I’ve rated the alternatives on a scale from 1 to 5 stars below:
Product | Ticket Management | Multi-Channel Support | Automation & Workflows | Knowledge Base | Reporting & Analytics | Customer Self-Service | Integrations | Customization | Scalability | Customer Support |
---|---|---|---|---|---|---|---|---|---|---|
Zendesk | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
HelpScout | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
FreshDesk | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
GrooveHQ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
Zoho Desk | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Liveagent | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Helpcrunch | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Intercom | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
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Open Source HubSpot Alternatives
Guide to Selecting an Open Source Alternatives to HubSpot
When considering open-source alternatives to HubSpot, it’s essential to evaluate your specific business needs. Open-source tools offer flexibility, cost savings, and community support, but they require more technical expertise for setup and maintenance. Here’s what to consider:
- Features: Identify key features you need (CRM, marketing automation, customer support, etc.).
- Integration: Ensure the tool integrates with your existing software stack.
- Customization: Open-source solutions are highly customizable; assess your team’s ability to tailor the software.
- Scalability: Choose a solution that can grow with your business.
- Community and Support: Strong community support is crucial for troubleshooting and updates.
Top Open Source Alternatives and Comparison
Feature/Tool | SuiteCRM | Mautic | Odoo | EspoCRM | CiviCRM |
---|---|---|---|---|---|
Primary Use | CRM | Marketing Automation | All-in-One Business Suite | CRM | Nonprofit CRM |
Customization | High | High | Very High | High | High |
Ease of Use | Moderate | Moderate | Moderate | Moderate | Moderate |
Integration | Good | Excellent | Excellent | Good | Good |
Scalability | High | High | Very High | Moderate | High |
Community Support | Strong | Strong | Very Strong | Growing | Strong |
Best For | SMEs needing CRM | Companies focusing on marketing | Businesses needing modular ERP/CRM | SMEs needing flexible CRM | Nonprofits needing specialized CRM |
Pricing | Free/Open Source | Free/Open Source | Free/Open Source (Paid addons) | Free/Open Source | Free/Open Source |
Selecting the right open-source alternative to HubSpot depends on your specific needs and technical capabilities. Each tool listed above offers distinct strengths, from CRM to marketing automation, making them suitable for various business sizes and requirements. While open-source options require more hands-on management, they provide significant flexibility and cost savings, especially as your business scales.
Our Experience
Our Experience – selecting a better HubSpot alternative
OK – I will be honest. All the HubSpot alternatives tool we discussed, just a couple of minutes ago, are awesome – all of them!
Depending on the size, industry, and requirements, a business can choose either of the software and reap great benefits.
However, ActiveCampaign is a great HubSpot Marketing Hub alternative, followed by Ontraport – which is an excellent learning ground for beginners or really young businesses.
Freshsales and Pipedrive, on the other hand, are the best choice for sales professionals using HubSpot Sales Hub.
So, if you are looking to indulge in serious and heavy activities, then these tools are perfect for you.
Which one is apt for your business?
Do let me know your thoughts! Please comment in the box given below.
FAQs
What businesses commonly use HubSpot?
HubSpot is favored by a diverse array of businesses, from small startups to large enterprises. Industries such as marketing, sales, customer service, and IT find its integrated tools especially beneficial for streamlining operations and enhancing customer engagement.
How does HubSpot differentiate itself in the market?
HubSpot stands out with its all-in-one platform, which combines marketing, sales, customer service, and content management tools. This integration allows for seamless interactions across departments, boosting efficiency and providing a comprehensive view of customer interactions.
Is there any cost to using HubSpot CRM?
HubSpot CRM is famously free, offering basic features that cater to small businesses looking to manage contacts and sales activities without the financial burden. However, advanced features are available through paid plans.
Who are the main competitors of Salesforce?
Salesforce competes with several major CRM providers, including Oracle, Microsoft Dynamics, and SAP. HubSpot and Zoho CRM also provide competitive alternatives, especially for small to mid-sized businesses.
How is a CSM utilized within HubSpot?
In HubSpot, a Customer Success Manager (CSM) plays a crucial role in ensuring clients maximize the benefits of their HubSpot software. They help with strategic planning, onboarding, and ongoing management to improve customer satisfaction and retention.
What are HubSpot core business strategies?
HubSpot core strategies focus on inbound marketing, customer experience enhancement, and providing a holistic CRM platform. Their goal is to attract, engage, and delight customers, fostering organic growth through superior service and content.
How widely adopted is HubSpot among businesses?
HubSpot has gained substantial adoption across various industries due to its user-friendly interface and powerful integration capabilities. It’s particularly popular among SMEs looking to scale their operations without significant upfront investment.
What does customer success look like on HubSpot?
Customer success on HubSpot involves increased engagement, higher conversion rates, and improved customer satisfaction. Through HubSpot analytics and automated tools, businesses can fine-tune strategies to meet specific customer needs more effectively.
Is HubSpot bigger than Salesforce in the CRM market?
While Salesforce leads in market share and breadth of features, HubSpot is a strong contender in the CRM space, especially among small to mid-sized businesses. Its user-friendly interface and lower cost structure make it a popular choice.
What’s the main objective of HubSpot?
The main objective of HubSpot is to provide businesses with a comprehensive suite of software solutions that support inbound marketing, sales, and service strategies, ultimately helping them grow better by attracting, engaging, and delighting customers.
What’s the average monthly cost for HubSpot services?
HubSpot offers various pricing tiers starting from a free plan with basic features to premium plans that can cost several hundred dollars per month, depending on the level of functionality and scale required by the business.
Are there any fees for HubSpot CRM subscriptions?
HubSpot CRM offers a permanently free plan, but for more advanced features, businesses can subscribe to paid plans which start at $45 per month and can go up to several hundred dollars, depending on the depth of features and number of users.
What do typical HubSpot consulting fees look like?
Consulting fees for HubSpot services vary widely depending on the consultant’s expertise and the scope of the project. Typically, rates can range from $100 to over $200 per hour for more strategic and complex implementations.
Is HubSpot service fully free of charge?
HubSpot offers a core CRM that is entirely free, but charges apply for additional marketing, sales, and service hubs, which include more advanced features and capabilities for growing businesses.
What are the time-bound terms for HubSpot free tier?
HubSpot free tier is not time-bound; it’s free indefinitely. Users can upgrade to premium features as their business needs evolve, but the basic functionalities remain free without a time limit.
Is investing in HubSpot digital marketing services worthwhile?
Investing in HubSpot digital marketing services is generally considered worthwhile for businesses focused on inbound marketing. The integration of various marketing tools on a single platform can significantly enhance lead generation and conversion rates.
What percentage does HubSpot take as a commission?
HubSpot does not take a commission on sales; instead, it operates on a subscription model where businesses pay for the software services they use. This approach ensures transparency in costs without impacting sales revenue.
Are educational resources on HubSpot free to access?
Yes, HubSpot provides a wide range of educational resources, including blogs, e-books, courses, and webinars that are free to access. These resources are designed to help users maximize their use of the HubSpot platform and improve their marketing, sales, and service strategies.
Is HubSpot a good tool for SEO practices?
HubSpot is an excellent tool for SEO, offering features that help with keyword research, on-page SEO recommendations, and content strategy planning. It integrates these tools with other marketing efforts to increase visibility and organic search performance.
Does HubSpot offer flexible pricing plans?
Yes, HubSpot offers flexible pricing plans that cater to the needs of different sizes and types of businesses. From free to premium plans, businesses can choose what best fits their needs and budget.
Is Salesforce the top-rated CRM software?
Salesforce is often considered one of the top-rated CRM software options due to its extensive features, scalability, and customization capabilities. However, the best CRM depends on specific business needs and goals.
Why might a company switch from Salesforce to HubSpot?
Companies might switch from Salesforce to HubSpot for its ease of use, lower cost, and integrated marketing tools. HubSpot all-in-one platform is also seen as more user-friendly for teams with limited technical expertise.
Which corporations have migrated their CRM to HubSpot?
Many corporations, especially mid-sized businesses, have migrated to HubSpot from other CRMs for its integrated marketing, sales, and service platform, which offers ease of use and efficiency at a competitive price point.
Is HubSpot bigger than its competitors in terms of CRM solutions?
In terms of the variety of features and integration capabilities, HubSpot is competitive but generally considered smaller than giants like Salesforce. However, it’s noted for its user-friendly approach and effective inbound marketing tools.
Does HubSpot perform better than Zendesk?
HubSpot and Zendesk serve somewhat different purposes, with HubSpot focusing on inbound marketing and CRM, while Zendesk specializes in customer service. For businesses looking for a robust marketing and sales solution, HubSpot might perform better.
What makes HubSpot a better option than Pardot?
HubSpot may be seen as a better option than Pardot for businesses seeking an all-in-one platform that handles not just email marketing but also CRM, social media, content management, and more. Its user interface is also generally considered more intuitive.
How costly is HubSpot compared to other CRMs?
HubSpot can be less costly than some other major CRMs, especially for small to medium-sized businesses that can utilize many of its core features for free or at a lower cost than similar offerings from competitors like Salesforce.
Has Google shown any interest in purchasing HubSpot?
As of now, there are no confirmed reports of Google planning to purchase HubSpot. HubSpot remains an independent company focused on expanding its offerings and market reach.
Is Monday.com a stronger platform compared to HubSpot?
Monday.com and HubSpot serve different purposes; Monday.com is primarily a project management tool, while HubSpot offers a comprehensive suite for marketing, sales, and customer relationship management.
Why is WordPress considered superior to HubSpot for certain uses?
WordPress is often considered superior for purely content management and website creation due to its flexibility and extensive plugin ecosystem. For businesses focused primarily on content, WordPress may offer more customization options than HubSpot.
How can one access HubSpot without any cost?
You can access HubSpot core CRM features along with some basic tools in marketing, sales, and customer service absolutely free. There are no costs involved unless you choose to upgrade for additional features.
Are there any limitations to the free version of HubSpot?
The free version of HubSpot offers substantial value but comes with limitations in customization, automation, and advanced analytics, which are available through paid upgrades.
How much does it cost for an entry-level HubSpot consultancy?
Entry-level HubSpot consultancy can start as low as $50 per hour, with prices varying based on the consultant’s expertise and specific business needs. For more comprehensive services, costs may increase.
In what areas does HubSpot outperform Salesforce?
HubSpot outperforms Salesforce in user-friendliness, integrated marketing tools, and overall cost-effectiveness for small to medium-sized businesses. It’s also highly regarded for its educational resources and community support.
How much does HubSpot consultant cost?
HubSpot consultants typically charge between $100 to $200 per hour, depending on their level of expertise and the services provided. Some consultants may offer packages or flat rates for specific projects to better align with business budgets.
What does HubSpot do better than Salesforce?
HubSpot excels in providing a user-friendly, integrated platform that combines CRM, marketing, sales, and customer service. Its strong focus on inbound marketing helps businesses attract and retain customers more effectively than traditional methods supported by Salesforce.
- 1All About HubSpot
- 2Marketing Hub Alternatives in a Chart
- 3Drawbacks of HubSpot
- 47 Top Marketing Hub Alternatives
- 515 More Marketing Hub Alternatives
- 6Overview Marketing Hub Alternatives
- 77 Top Sales Hub Alternatives
- 88 More Sales Hub Alternatives
- 99 Top Service Hub Alternatives
- 10Open Source HubSpot Alternatives
- 11Our Experience
- 12FAQs
Thanks for sharing.
As far as driving the expansion of business is concerned, it requires huge effort. Thanks to you for your works that are really inspiring and guiding lots of people including me in this field.
Thanks a lot.