Marketing Conversion Optimization Landing Page

3 Best in Breed Landing Page Builder tools for your Team

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Landing pages are of high relevance, and digital marketers put in their best efforts to create beautiful high converting landing pages, and for that, they need the right tools. In such cases landing page builder comes handy as they offer drag and drop builder, preset background designs, various customizations to choose from, and ease of reporting, making it an essential tool in every marketer’s arsenal.

Good looking and beautiful landing pages don’t suffice. Neither do generic landing pages serve the purpose anymore. It is crucial for marketers to generate landing pages that are high quality, suit customer requirements, can be easily personalized, and can be optimized as per the conversion goals of marketing campaigns.

Good landing pages building tools help to manage and optimize multiple landing pages with ease, from a single dashboard. They are uncomplicated in design and functionality. If you thought that you need to spend a fortune to create custom landing pages then there are several affordable landing page software available. With these points in mind, let us analyze and review the three most commonly used and quite popular landing page software nowadays:

Let us now begin with our list of landing page builder:

Leadpages – Features, Pricing, and Integrations that Stand Out

Leadpages Feature Review

The first landing page software review we will do is of Leadpages which is a website and a landing page builder. This one is a favourite for marketers on a budget to create custom landing pages that are high converting. It comes at an affordable price and is no less when it comes to functionalities and the features it offers. Leadpages has over 160+ free templates to work with and also has a drag and drop builder feature with which you can create custom landing pages. It also enables designing mobile responsive landing pages with ease.  Just hit ‘Create new page,’ and you are ready to start with Leadpages.

What’s even better about this landing page design software is that you don’t need to scroll through their endless list of free templates. They sort the confusion for you by providing you an option to ‘filter’ your requirements by industry and campaign type. So whether you want a ‘Thank You’ page or a ‘Webinar’ page, merely filter and fetch the sorted list.

3 Best in Breed Landing Page Builder tools for your Team 1
Leadpages templates

More love for leadpages, for its features like Instant ad creation. This intelligent Facebook Ad Builder pulls content from your landing page to create compelling ads that are audience-specific and highly customized for your campaign. You can even make any edits that you want to your ad and launch it at a click of the mouse. Damn smooth, isn’t it?

Pop-up boxes is another useful feature that leadpages offers. Your keynote or message goes in here, or you could use it as an exit intent pop-up or as a lead magnet to get more sign-ups or free trials.

3 Best in Breed Landing Page Builder tools for your Team 2
Leadpages pop-ups

Unique to leadpages is this feature that they call ‘Built-in-pricing.’ This is a pop-up box that appears on your landing page right when your lead might be thinking of making a purchase. Built-in-pricing is also a smart upsell/cross-sell technique that you can experiment with.

As in the case of all good and custom landing pages builder, leadpages also offers conversion optimization capabilities such as A/B testing and campaign analytics. The analytics dashboard lets you quickly understand how your campaign is performing, with the help of simplified charts and visual elements.

landing page builder

Leadpages Pricing

3 Best in Breed Landing Page Builder tools for your Team 3
Leadpages pricing

Leadpages is not a completely free landing page builder but you can sign-up for leadpages for as little as $25 per month (to be paid annually). Yes, it is an affordable landing page builder and you get access to unlimited landing pages with all plans. This standard plan has everything that you need to get started with creating landing pages and campaigns using Leadpages. What you’d miss out though, on signing up for the standard plan is their instant customer support through chat or phone, advanced integrations, and a/b testing capabilities.

Their Pro Plan offers greater control over your campaigns as it includes a/b and split testing functionality. This is the most popular plan amongst Leadpages’ existing client base offering everything except for advanced integrations and two other features that are probably not ‘essential’ for successfully running and measuring landing page campaign performance. Priced at $49/month, this is a deal worth sealing.

Their advanced plan is priced at $199/month, and is appealing because of additional offerings like 5 Free Leadpages Sub-Accounts and 50 Extra Leaddigits Text-Messaging Campaigns, apart from advanced integrations with Hubspot, Marketo, and Pardot.

What stands out: It is easy to upgrade or downgrade from one plan to another. In case you upgrade your plan, you will only be charged the difference between the current plan that you have subscribed to and the one you have upgraded to.

Tip: You can always get started with the Pro Plan, and either upgrade or downgrade as per your requirement and your satisfaction from the product.

GDPR and CCPA update: LeadPages is compliant with GDPR and CCPA, and they have made all the required changes to make the GDPR and CCPA adherence much easy. Customers can now access and sign their revised DPA (data protection addendum). Also, their terms and policy agreement is updated to abide by the new guidelines.

Leadpages Integrations

Landing page design softwareLeadpages easily integrates with some of the most popular marketing and sales applications such as GetResponse, Zapier, GoToWebinars, Hubspot, and Pardot. Apart from that they also offer integration with various analytics software and CRM’s such as Google Analytics, Hotjar, Salesforce and Pipedrive to name a few.

Take a look at their fascinating Integration mix:

3 Best in Breed Landing Page Builder tools for your Team 4
Leadpages integrations

You can quickly filter by categories – website integration, email marketing, social integrations, marketing automation integration, etc. You can also sort by type, which is ‘integration’ or ‘compatible.’

Clickfunnels – Features, Pricing, and Integrations

landing page builder

Clickfunnels feature review

The second review is of Clickfunnels, which offers a lot more other than just building high converting landing pages. It is instead a full-stack online sales funnel builder that makes it very easy for marketers to set up funnels that bag conversion! From webinar funnels to opt-in funnels to membership sites – you can create a funnel as per your objective/goal. And here comes the best part – After that, you can also create funnel-specific, optimised landing pages! The ‘X’ factor about creating landing pages with Clickfunnels is that you can optimize them as per your current email list!

Now that you have a good idea about why Clickfunnels is on this list of ‘3 best landing page builders’, let’s dive into a quick feature review.

Clickfunnels is an affordable Landing page builder that offers a range of pre-tested templates to suit your liking and serve your purpose. These templates can either be applied throughout the funnel that you have created or just on the landing page. What this means is that with Clickfunnels speeds up your A/B testing as they already have weeded out those templates that are not performing. Interesting, right?

 best Landing page builders

You need to ensure that your emails bring traffic to the correct landing page and not to a generic homepage. Clickfunnels helps you do exactly that – get traffic to the right landing page and then move them into the funnel so that their journey to checkout or whatever your campaign goal is, is well optimized and friction free.

Adding elements such as videos, graphics, animations,  etc is super easy. Just plug-in your images and get them up on your page in less than a second. Super easy, told you!

A full package feature set of Clickfunnels includes:

  • Custom Domains
  • Email Integrations
  • A/B and Split Testing
  • Optin Funnels
  • ClickPops
  • Click Optin
  • All Advanced Funnels
  • Sales Funnels
  • Membership Funnels
  • Auto Webinar Funnels
  • Webinar Funnels
  • Hangout Funnels
  • Order Pages
  • Upsell Pages
  • Down-sale Pages
  • Share Your Funnels
  • Priority Support
  • Priority Template Requests

Update: Clickfunnels is GDPR and CCPA ready and being a data processor it promises to comply with the GDPR and CCPA obligations. To get more details about their new features to follow this link.

Clickfunnels pricing review

Clickfunnels pricing is uncomplicated, offering two plans – startup and enterprise. The Startup plan is priced at $97/month and is a decent deal for a bundle of features that complete all your conversion needs for 20,000 visitors. 

The enterprise plan is suited for a requirement of 100,000 visitors and offers 50 funnels plus 200 pages more than the startup plan. In addition to all the features that their startup plan provides, in the enterprise plan you also get priority support as well as priority template requests.

Here’s a comparison chart between the two pricing plans:

Startup Plan ($97/mo)Enterprise Plan ($297/mo)
  • 100 Pages
  • 20,000 Visitors
  • Unlimited Contact Leads
  • 3 Custom Domains
  • A/B Split Tests
  • Email Integrations
  • Optin Funnels
  • ClickPops
  • ClickOptin
  • All Advanced Funnels
  • Sales Funnels
  • Membership Funnels
  • Unlimited Members
  • Auto Webinar Funnels
  • Webinar Funnels
  • Hangout Funnels
  • Order Pages
  • Upsell Pages
  • Downsale Pages
  • Share Your Funnels
  • 70 Funnels
  • 300 Pages
  • 100,000 Visitors
  • Unlimited Contact Leads
  • 20 Custom Domains
  • All Startup features, plus:
  • Priority Support
  • Priority Template Requests

Clickfunnels integrations review

landing page builder
Clickfunnels Integrations

Clickfunnels integrates without any trouble (and with much ease) with many applications. Some of the email marketing tools integration are Convertkit, ConstantContact, Drip, GetResponse, Aweber, InfusionSoft, MailChimp, Wishpond, etc.

All you need to do to integrate any app is to log in to your account, choose Integrations from account setting and click on add new integration. You are all set now!

free landing page builder

Instapage – Features, Pricing, and Integrations

Instapage feature review

Instapage is amongst the one of the best landing page builder available. Marketing itself as ‘the most powerful landing page platform,’ Instapage offers everything that you need to create smart and high converting landing pages, optimize page performance, and manage campaign performance. The product offerings include:

  • Page Builder
  • Optimization
  • Collaboration
  • Enterprise offerings

You’ll love the instant page builder that has features like Instablocks + Global Blocks. With this feature, you can create many landing pages in a matter of minutes. It is easy to design blocks – headers, footers, sidebars, testimonial blocks, etc. using Instablocks feature. The best thing – you can save these blocks, edit and reuse them to build some more landing pages.


On the other hand, the Global Block option lets you create landing pages that comply with a brand’s image. Any edits that you make to one block reflect across all pages.

The page builder also allows you to choose from a range of customizable templates, from categories such as webinar pages, thank you pages, lead gen pages, ebook landing pages, etc. And wait, there’s more to the page builder option. There is this delightful feature – AMP landing pages that load instantly and deliver an unparalleled mobile browsing experience.

Other features of this product offering include a form builder and pixel-perfect design functionality. The later allows you to get perfectly place all design elements on your page and gives it a professional look and feel.

What makes Instapage page builder stand out: The Page version history option allows you to restore the earlier versions of your landing page design easily. For mobile pages, there is a mobile-aspect lock ratio that makes design fit and aligns to screen. Neat!

Instapages’ optimization functionality, you can A/B test landing pages, understand user behaviour on your website with heatmaps, and also personalize content to optimize landing page performance. Analytics allow you to see how your campaign is performing and fine-tune your page accordingly. The collaboration feature allows instant feedback on your landing page from stakeholders. You can respond to clients’ comments and feedback on specific elements of the page with ‘comment’ feature that gets enabled on ‘click.’

Instapage pricing review

Instapage is not a free landing page builder. All of the Instapage plans are available on ‘monthly’ as well as ‘annual’ subscription, except for their custom and enterprise plans. An annual subscription for the core plan gets you a 12% off on their monthly subscription rate. And, subscribing for ‘Optimizer’ or ‘Team & Agency’ annual plan makes you eligible to get a 22% off on the monthly pricing of these plans.

They market their ‘Core’ plan as a digital marketing n00bs best choice and can be signed-up for at $79/mo. In this plan you get access to mobile-responsive page builder, Instablocks, 40+ integrations, and on top of that this landing page template builder offers 200+ customizable templates. 

The ‘Optimizer’ plan which is available at $126/mo offers all features of the Core plan along with unlimited a/b testing, heat maps, and conversion analytics. Instapage positions its Optimizer as the appropriate choice for advanced marketers.

The ‘Team and Agency’ plan is priced at $229/mo offering all features from the Optimizer plan along with Branded lead notifications, 15 private sub-accounts, and an audit log.

Update: With the introduction of GDPR and CCPA, all the organizations need to abide by the new data protection laws. Instapages has revised its terms and policies agreement, has audited its third-party vendors, updated their processes workflow and made all the other considerable changes. Instapage website is providing a full overview of how and what they are doing to ensure the GDPR and CCPA compliance.

Want to try them out? A new user can sign-up for their 14-day free trial of any plan without submitting any credit card details.

Instapage integrations review

landing page builder

Instapage seamlessly integrations with many analytics platforms, CRM, email marketing platforms, live chat software and more. Some of their integrations include Zapier, Kissmetrics, Heap, Zoho, Bigstock, Marketo, and Hubspot.

Landing Page Comparisons

Now that you have all the details on the features, pricing, and integrations of the 3 of the most popular landing page creator, let’s see how they stack up against each other. A comparative review will help you make the right choice in case you are seriously looking to invest in a page builder that is affordable and high converting.

Leadpages vs. Clickfunnels

landing page builder

If you’ve gone through the detailed review on each of these landing page maker software, I bet you know that clickfunnels is a lot more than a landing page template builder. While Leadpages is one of the easiest, and fuss-free tool, it does just that. So, if you are thinking to purchase one of these, you should have the ‘purpose’ clear in your head – Do you need just a tool for building high converting landing pages? Something that is quite easy to use and interpret? Or, do you need a comprehensive platform that views landing pages just as an exercise in ‘funnel’ building?

Let me walk you through comparisons of leadpages and clickfunnels pointwise: 

Helps only capture leads through landing pagesHelps in building complete funnels
Drag and drop builderFlexible, custom page builder
Not possible to upsell or down-sell using leadpagesYou can upsell or down-sell using Clickfunnels
Basic analytics for the landing page In-depth analysis of the entire sales funnel
No auto-responder or affiliate management tool Provides AutoResponder and affiliate management

I’ve made this tabular comparison to give you a better idea on what both of these page builders promise. These main differentiating points between the two options. However, honestly, both Leadpages and Clickfunnels are fantastic.

One of your considerations while choosing between these two landing page building tools could be are you looking for a  full-fledged sales funnel optimization, or your objective is only to have landing pages up that can help capture leads.

Your second concern would be the price that you can shell out for your requirements. I mean, why would you pay $97/month if you can get everything that you need to build and optimize landing pages for just $25 per month. But then, if you want a full stack sales-funnel builder and optimizer, there is nothing better priced than Clickfunnel.

Points to note:

Point 1: Leadpages offers a far better and broader range of landing page features than Clickfunnels

Point 2: The landing page maker software– Leadpages gives you the option to either pay monthly or annually. Clickfunnels has monthly payment option only.

Point 3: Leadpages does not allow you to create a powerful sales funnel. Clickfunnel does!

All in all, you know you are comparing apples with oranges here. But then, depending on what your marketing goal is, you can choose either of the two. Both are fantastic tools available at great prices. Just stick to your requirement and don’t buy something that either is beyond your scope of work, to save on money and effort.

Leadpages vs. Instapage

landing page builder

The next Landing page builder comparison on our list is Leadpages vs. Instapage. 

The good thing – Both of these landing page maker software has a similar feature set. So, you don’t have to wrap your head too much around what to choose.

The sad thing – Both of these landing pages have a similar feature set. So, probably you need to dig deeper and decide which one you want to choose 🙂

Both of these visual builder landing page tools have a minor difference, and it might be important for you to understand those before you invest in any one of the two tools. And, that’s what I am going to help you with.

Point 1: Leadpages landing page software is straightforward to use; however, it has limited functionalities. Instapage landing page software, on the other hand, offers a broader set of functionalities. It includes everything that Leadpages provides along with customized fonts, third-party landing page templates, customization using HTML and CSS, etc.

Point 2: Instapage offers an advanced design technique called Parallax scrolling feature. With this technique, you can create a 2-dimensional illusion for your landing pages. Leadpages does not provide any such advanced designing techniques.

Point 3: Leadpages gives you 18 widgets, all of which can be customized using the editor interface. In Instapage you can choose from 11 widgets.

Point 4: Leadpages landing page templates are responsive; however, Instapage is not just responsive but can also be downloaded on iOS and Android.

Point 5: Instapage A/B testing and analytics reporting capabilities are much better as compared to Leadpages. You get detailed insights into metrics such as conversion rate, unique visitors, total conversions, etc., with Instapage.

Point 6: Both these visual builder landing page tools come with specific unique features that can’t be compared one-on-one. Where Leadpages offers integrated facebook ads, leadboxes, and leadlinks, Instapage has features such as an audit log, instablocks, and easy collaborations.

Point 7: Pricing. Now, the price point is where the confusion lies for most other marketers and me. Leadpages is far more affordable than Instapage. Where Leadpages cheapest plan is priced at $25/mo, Instapage plans start at $69/mo. Now, fundamentally both offer features to build landing pages, and it wouldn’t make sense to shell out more than double the money that Leadpages subscription costs. If only I need all the functionalities that Instapage offers, I may think of investing in it.

What’s my take on which is better: Clearly, Instapage offers much better functionality. And though you wouldn’t really come to know about the minute details between the two tools unless you’ve run a free trial on both, once you’ve gotten your hands on both, you would vouch for Instapage any day. My vote is with Instapage, as I don’t think $69/mo paid annually is too much for all that Instapage has to offer.

Note: Just in case you are on a budget, let me tell you there is no better landing page builder than Leadpages in the market, at present. It is a great tool offering excellent functionality. In simple words, what it says it does, it does the best.

Clickfunnels vs. Instapage

landing page builder

Both Clickfunnels and Instapage are two very different tools that are united by one common offering – building landing pages. While the former is a comprehensive marketing funnel tool with which you can create not just landing pages but also autoresponders, emails, and membership websites, the later is a specializes in creating and optimizing landing pages.

Let’s do a landing page builder comparisons for the options ‘feature and functionality wise’ to find out which one can serve your marketing needs better:

Point 1: The landing page tool in Clickfunnels is built for complete ease of designing. It allows you to add widgets like a countdown timer and videos using a simple drag and drop builder. However, since building landing pages is not a ‘specialized’ offering of Clickfunnels, it is not as advanced as Instapage. In Instapage you can create landing pages using HTML and CSS if you want something specific. And, you don’t need to have any coding knowledge for this. Otherwise, you can also pick from 100+ landing page templates. Adding to the beauty of Instapage is the fact that you can pick from over 5000 fonts and 33 million stock photos to create gorgeous landing pages that convert!

Point 2: Clickfunnels is a complete sales funnel builder, which means you can send emails and reminders also using it. If you are using Instapage, you’ll need to integrate with MailChimp or some other email marketing tools to email your leads.

Point 3: Clickfunnels subscription is billed monthly. Instapage, on the other hands, gives you the option to pick from monthly or annual billing. There is also a ‘quote-based’ subscription for Instapage.

Point 4: The cheapest clickfunnels plan is priced at $97/mo. Instapages’ cheapest subscription costs $69/mo. Again, the price is not a direct comparison here because Instapage is offering a specialized landing page related functionalities while Clickfunnels is offering a full-range of funnel building capabilities including landing page tool.

Which one to pick?

Depends on what your requirement is marketing objective is. With  Instapage you can create, test and optimize landing pages with absolute ease and is more or less a complete landing page template builder. Clickfunnels, though provides a lot more functionalities, it cannot be called the best in any of these functionalities. So, do you want the landing page builder as a feature or added to other marketing funnel capabilities? If you have your answer ready, make a pick right away between any of these two.

The Final Takeaway

It is quite clear that all of the three landing page builders reviews that we’ve discussed here are a few best options available. I’ve also dug deep into what each offers. This comparison gets us to concluding that Leadpages is a very efficient and budget-friendly tool for marketers who want to get leads flowing in.

Instapage is a bit more advanced and offers conversion optimization capabilities, and suits the requirements of those digital marketers who are looking beyond gathering leads.

Clickfunnels goes even a few steps ahead of Instapage and does not serve only the purpose of building landing pages. It offers landing page builder as one of the many other functionalities, as a sales funnel builder. Pick according to your specific marketing objective. And, none of these visual builder landing page tools will fail you.

Questions related to Landing Page Builders selection:
What are some of the best landing page builders?

Some of the best landing page builders are Clickfunnels, Leadpages and Instapage.

Which is better: leadpages or clickfunnels?

Clickfunnels is more robust as compared to leadpages and as such more expensive. If you have clickfunnels then you won’t need any other tool but you will have to pay more. If your requirements are basic then leadpages will do the trick.

Which is the best free landing page builder?

Some of the best free landing page builders are Instapage, Unbounce, Clickfunnels and Leadpages.

What purpose do landing page builders serve?

A landing page provides information to a potential lead regarding a product or an offer and explains them the benefits of using it. It is a way of convincing them to buy your product/services. Landing pages helps to get customers in your sales funnel.

Which is better: Instapage, Leadpage or Clickfunnels?

Instapage is good for beginners as well as experts. Instapage is a super fast landing page builder.
Leadpages is also a great tool but it offers some additional features when compared to Instapage.
Clickfunnels is one of the most feature heavy tools that offers more than just landing pages.
Among the three Instapage is the winner if your priority is only landing pages.

What are some great options for landing pages on WordPress?

To create a landing page for your WordPress site you can use the Landing page plugins for WordPress. Some of the options are Beaver builder, Leadpages, Divi and Elementor.

Caroline is an editor and contributor to Wikipedia articles; loves writing around food, wine, and small business. For a short time, she also worked for the Polish marketing consulting firm.

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