Landing pages are of high relevance, and digital marketers put in their best efforts to create beautiful high converting landing pages, and for that, they need the right tools.
In such cases landing page builder comes handy and won’t be time consuming as they offer drag and drop builder, preset background designs, various customizations to choose from, and ease of reporting, making it an important tool in every marketer’s arsenal.
Good looking and beautiful landing pages don’t suffice. Neither do creating many generic landing pages serve the purpose anymore.
It is crucial for marketers to generate landing pages that are high quality, suit customer requirements, can be easily personalized, and can be optimized as per the conversion goals of marketing campaigns.
Good landing page builder tools help and works to manage and optimize multiple landing pages for your website with ease, from a single dashboard.If you want tools that are uncomplicated in design and functionality then you'll definitely like landing page builders. Click To Tweet
If you thought that you need to spend a fortune to create custom landing pages then there are several affordable landing page software available.
With these points in mind, let’s analyze and review the three most commonly used and quite popular landing page software nowadays:
Let us now begin with our list of landing page builder:
- 1. Leadpages – Features, Pricing, and Integrations that Stand Out
- 2. Clickfunnels – Features, Pricing, and Integrations
- 3. Instapage – Features, Pricing, and Integrations
- 4. Pagemaker – Features, Pricing, and Integrations
- 5. Landing Page Comparisons
- 6. Pagemaker
- 7. Which one to pick?
- 8. The Final Takeaway
Leadpages – Features, Pricing, and Integrations that Stand Out
Leadpages Feature Review
The first landing page software review we will do is of Leadpages which is a website and a landing page builder. This one is a favourite for marketers on a budget to create custom landing pages that are high converting and not time consuming.
It comes at an affordable price and is no less when it comes to functionalities and the features it provides. Leadpages has over 160+ free templates to work with and also has a drag and drop builder feature with which you can drop anything and create custom landing pages.
It also enables designing mobile responsive landing pages with ease. Just hit ‘Create new page,’ and you’re ready to start with Leadpages.
What’s even better about this landing page design software is that you don’t need to scroll through their endless list of free templates.
They sort the confusion for you by providing you an option to ‘filter’ your requirements by industry and campaign type. So whether you want a ‘Thank You’ page or a ‘Webinar’ page, merely filter and fetch the sorted list.
More love for leadpages, for its features like Instant ad creation. This intelligent Facebook Ad Builder pulls content from your landing page to create compelling ads that are audience-specific and highly customized for your campaign.
You can even make any edits that you want to your ad and launch it at a click of the mouse. Damn smooth, isn’t it?
Pop-up boxes is another useful feature that leadpages has. Your keynote or message goes in here, or you could use it as an exit intent pop-up or as a lead magnet to get more sign-ups or free trials.
Unique to leadpages is this feature that they call ‘Built-in-pricing.’ This is a pop-up box that appears on your landing page right when your lead might be thinking of making a purchase. Built-in-pricing is also a smart upsell/cross-sell technique that you can experiment with.
As in the case of all good and custom landing pages builder, leadpages also come with conversion optimization capabilities such as A/B testing and campaign analytics.
The analytics dashboard lets you quickly understand how your campaign is performing, with the help of simplified charts and visual elements.
Leadpages is not a completely free landing page builder but you can sign-up for leadpages for as little as $25 per month (to be paid annually). Yes, it is an affordable landing page builder and you get access to unlimited landing pages with all plans.
This standard plan especially has everything that you need to get started with creating landing pages and campaigns using Leadpages.
What you’d miss out though, on signing up for the standard plan is their instant customer support through chat or phone, advanced integrations, and a/b testing capabilities.
With their Pro Plan you’ll get greater control over your campaigns as it includes a/b and split testing functionality.
This is one of the most popular plans amongst Leadpages’ existing client base offering everything except for advanced integrations and two other features that are probably not ‘essential’ for successfully running and measuring landing page campaign performance. Priced at $49/month, this is a deal worth sealing.
Their advanced plan is priced at $199/month and is appealing because you’ll get additional offerings like 5 Free Leadpages Sub-Accounts and 50 Extra Leaddigits Text-Messaging Campaigns, apart from advanced integrations with Hubspot, Marketo, and Pardot.
What stands out: It is easy to upgrade or downgrade from one plan to another. In case you upgrade your plan, you’ll only be charged the difference between the current plan that you have subscribed to and the one you’ve upgraded to.
Tip: You can always get started with the Pro Plan which charges you $49 per month , and either upgrade or downgrade as per your requirement and your satisfaction from the product.
GDPR and CCPA update: LeadPages is compliant with GDPR and CCPA, and they have made all the required changes to make the GDPR and CCPA adherence much easy.
Customers can now access and sign their revised DPA (data protection addendum). Also, their terms and policy agreement is updated to abide by the new guidelines.
Apart from that they also offer integration with various analytics software and CRM’s such as Google Analytics, Hotjar, Salesforce and Pipedrive to name a few.
Take a look at their fascinating Integration mix:
You can quickly filter by categories – website integration, email marketing, social integrations such as facebook , marketing automation integration, etc. You can also sort by type, which is ‘integration’ or ‘compatible.’
Clickfunnels – Features, Pricing, and Integrations
Clickfunnels feature review
The second review is of Clickfunnels, which has a lot more other than just to make and build high converting landing pages.
It’s instead a full-stack online sales funnel builder that makes it very easy for marketers to set up funnels that bag conversion!
From webinar funnels to opt-in funnels to membership sites – you can create a new funnel as per your objective/goal.
And here comes the best part – After that, it is the fast and easiest way where you can also create funnel-specific, optimised new landing pages!
The ‘X’ factor about creating landing pages with Clickfunnels is that you can optimize them as per your current email list!
Now that you have a clear idea about why Clickfunnels is on this list of top ‘3 best landing page builders’, let’s dive into a quick feature review.
Clickfunnels is an affordable Landing page builder that offers a range of pre-tested templates to suit your liking and serve your purpose.
These templates can either be applied throughout the funnel already that you have created or just on the landing page.
What this means is that Clickfunnels speeds up your A/B testing as they already have weeded out those ill- designed templates that are not performing. Interesting, right?
You need to ensure that your emails bring new traffic to the correct landing page and not to a generic homepage.
Clickfunnels helps you do exactly that without creating any extra fuss – get traffic to the right landing page and then make them move into the funnel so that their journey to checkout or whatever your campaign goal is, is well optimized and friction free.
Adding elements such as videos, graphics, animations, etc is super easy. Just plug-in your images and get them up on your page in less than a second. Super easy, told you!
A full package feature set of Clickfunnels includes:
|Custom Domains||Email Integrations||A/B and Split Testing|
|Optin Funnels||ClickPops||Click Optin|
|All Advanced Funnels||Sales Funnels||Membership Funnels|
|Auto Webinar Funnels||Webinar Funnels||Hangout Funnels|
|Order Pages||Upsell Pages||Down-sale Pages|
|Share Your Funnels||Priority Support||Priority Template Requests|
Update: Clickfunnels is GDPR and CCPA ready and being a data processor it promises to comply with the GDPR and CCPA obligations. To get more details about their new features to follow this link.
Clickfunnels pricing review
Clickfunnels pricing is uncomplicated and you can understand it without any extra efforts, offering two plans – startup and enterprise. The Startup plan is priced at $97/month and is a decent deal for a bundle of features that complete all your conversion needs for 20,000 visitors.
The enterprise plan is suited for a requirement of 100,000 visitors and offers 50 funnels plus 200 pages more than the startup plan.
In addition to all the features that their startup plan provides, in the next plan you also get priority support as well as priority template requests.
Here’s a comparison chart between the two pricing plans:
|Startup Plan ($97/mo)||Enterprise Plan ($297/mo)|
Clickfunnels integrations review
Clickfunnels integrates without any trouble (and with much ease) with many applications. Some of the email marketing tools integration are Convertkit, ConstantContact, Drip, GetResponse, Aweber, InfusionSoft, MailChimp, Wishpond, etc.
All you need to do to integrate any app is to log in to your account, choose Integrations from account setting and click on add new integration. You are all set now!
Instapage – Features, Pricing, and Integrations
Instapage feature review
Instapage is amongst the one of the best landing page builder available. Marketing itself as ‘the most powerful landing page platform,’ It offers everything that you need to create smart and high converting landing pages, optimize page performance, and manage campaign performance.
The product offerings include:
- Page Builder
- Enterprise offerings
You’ll love the instant page builder that has features like Instablocks + Global Blocks. With this feature, you can create many landing pages in a matter of minutes.
It’s easy to design blocks – headers, footers, sidebars, testimonial blocks, etc. using Instablocks feature. The best thing – you can save these blocks, edit and reuse them to build some more landing pages.
On the other hand, the Global Block option lets you create landing pages that comply with a brand’s image. Any edits that you make to one block reflect across all pages.
And wait, there’s more to the page builder option. There is this delightful feature – AMP landing pages that load instantly and deliver an unparalleled mobile browsing experience.
Other features of this product offering is a form builder and pixel-perfect design functionality. The later allows you to get perfectly place all design elements on your page and gives it a professional look and feel.
What makes Instapage page builder stand out: The Page version history option allows you to restore the earlier versions of your landing page design easily. For mobile pages, there is a mobile-aspect lock ratio that makes design fit and aligns to screen. Neat!
Instapages’ optimization functionality, you can A/B test landing pages, understand user behaviour on your website with heatmaps, and also personalize content to optimize landing page performance.
Analytics allow you to see how your campaign is really performing and fine-tune your page accordingly. The collaboration feature allows instant feedback on your landing page from stakeholders.
You can respond to clients’ comments and feedback on specific elements of the page with ‘comment’ feature that gets enabled on ‘click.’
Instapage pricing review
Instapage is not a free landing page builder. All of the plans are available on ‘monthly’ and also ‘annual’ subscription, except for their custom and enterprise plans.
An annual subscription for the core plan gets you a 12% off on their monthly subscription rate. And, subscribing for ‘Optimizer’ or ‘Team & Agency’ annual plan makes you eligible to get a 22% off on the monthly pricing of these plans.
They market their ‘Core’ plan as a digital marketing n00bs best choice and can be signed-up for at $79/mo. In this plan you get access to mobile-responsive page builder, Instablocks, 40+ integrations, and on top of that this landing page template builder offers 200+ customizable well- designed templates.
The ‘Optimizer’ plan which is available at $126/mo offers unlimited a/b testing, heat maps, and conversion analytics.
Instapage positions its Optimizer as the appropriate choice for advanced marketers.
The ‘Team and Agency’ plan is priced at $229/mo offering all features from the Optimizer plan along with Branded lead notifications, 15 private sub-accounts, and an audit log.
Update: With the introduction of GDPR and CCPA, all the organizations need to abide by the new data protection laws.
Instapages has revised its terms and policies agreement, has audited its new third-party vendors, updated their processes workflow and made all the other considerable changes.
The website is providing a full overview of how and what they are doing to ensure the GDPR and CCPA compliance.
Want to try them out? A new user can sign-up for their 14-day free trial of any plan without submitting any credit card details.
Instapage integrations review
Instapage seamlessly integrations with many analytics platforms, CRM, email marketing software, live chat software and more. Some of their integrations include Zapier, Kissmetrics, Heap, Zoho, Bigstock, Marketo, and Hubspot.
It is thus helpful for any business big or small.
Pagemaker – Features, Pricing, and Integrations
Pagemaker is an advanced plug-and-play page builder and editor. Most of their templates are conversion-focused and responsive. You can capture leads, integrate with your apps, create campaigns, and measure performance using analytics. Pagemaker also provides you with a free lifetime plan with credit card details.
Features of Pagemaker
How does PageMaker actually work?
Pagemaker comes with a template repository with various styles such as portfolio, software, real estate, and even crypto. Depending on your needs and the intended purpose, you can go with the style and choose a category (purpose) for your respective page, such as lead capture, agency, click through, and eCommerce.
- Free: The free plan offers 5 campaign , 1 custom domain , unlimited traffic and unlimited templates.
- Pro : The pro plan is priced at $25/mo , 15 campaigns and 5 custom domains with unlimited traffic and unlimited templates.
- Agency: The agency plan is slightly expensive and priced at $100/mo , 75 campaigns and 25 custom domains with unlimited traffic and unlimited templates.
- Real-time Campaign Analytics
- Pixels & Tracking
- SEO Optimisation
- Automated Coupon Emails
- Dynamic Text Replacment
- Google Fonts
- CDN Optimisation
Landing Page Comparisons
Now that you have all the details on the features, pricing, and integrations of the 3 of the most popular landing page creator, let’s see how they stack up against each other.
A comparative review will help you make the right choice in case you are seriously looking to invest in a page builder that’s something affordable and high converting.
Leadpages vs. Clickfunnels
If you’ve gone through the detailed review on each of these landing page maker software, I bet you know that clickfunnels is a lot specifically by an artificial neural network (a deep learning method) by extensive training, both from human and computer play more than a landing page template builder.
While Leadpages is one of the easiest, and fuss-free tools, it does just that. So, if you are thinking to purchase one of these for your business, you should have the ‘purpose’ clear in your head – Do you need just a tool around you for creating high converting landing pages? Something that’s quite easy to use and interpret?
Or, do you need a fully rounded comprehensive platform for your business that views landing pages just as an exercise in designing ‘funnel’ ?
Let me walk you through comparisons of leadpages and clickfunnels pointwise:
|Helps only capture leads through landing pages||Helps in creating complete funnels|
|Drag and drop builder||Flexible, custom page builder|
|Not possible to upsell or down-sell using leadpages||You can upsell or down-sell using Clickfunnels|
|Basic analytics for the landing page||In-depth analysis of the entire sales funnel|
|No auto-responder or affiliate management tool||Provides AutoResponder and affiliate management|
I’ve made this tabular comparison to give you a bit better idea of what both of these page builders promise for your business.
These main differentiating points between the two options. However, honestly, both Leadpages and Clickfunnels are fantastic.
One of your considerations while choosing between these two landing page builder tools could be that you are looking for a full-fledged sales funnel optimization, or your objective is only to have landing pages up that can help capture leads.
Your second concern would be the price that you can shell out for your requirements. I mean, why would you pay $97/month if you can get everything that your business need to build and optimize landing pages for just $25 per month.
But then, if you want a full stack sales-funnel builder and optimizer, there is nothing better priced than Clickfunnel.
Points to note:
Point 1: Leadpages offers a far soon better and broader range of landing page features for a business than Clickfunnels and it’s easy to use.
Point 2: The landing page maker software– Leadpages gives you the option to either pay monthly or annually. Clickfunnels has monthly payment option only.
Point 3: Leadpages does not allow you to create a powerful sales funnel. Clickfunnel does!
All in all, you know you are comparing apples with oranges here. But then, depending on what your business marketing goal is, you can choose either of the two. Both are fantastic tools available at great prices.
Just stick to your requirement and don’t buy something that either is beyond your scope of work, to save on money and effort.
While doing my research I came across this discussion on Reddit that talks about which tools does what best.
Leadpages vs. Instapage
The next Landing page builder comparison on our list is Leadpages vs. Instapage.
The best od thing is – Both of these landing page maker software has a similar feature set. So, you don’t have to wrap your head too much around what to choose.
The sad thing is – Both of these landing pages have a similar feature set. So, probably you’ll need to dig deeper and decide which one you want to choose 🙂
Both of these visual builder landing page tools have a minor difference, and it might be important for you to understand those before you’ll invest in any one of the two tools. And, that’s what I am going to help you with.
Point 1: Leadpages landing page software is straightforward to use; however, it has limited functionalities. Instapage landing page software, on the other hand, offers a broader set of functionalities.
It includes everything that Leadpages provides along with customized fonts, third-party landing page templates, customization using HTML and CSS, etc.
Point 2: Instapage offers an advanced design technique called Parallax scrolling feature. With this technique, you can create a 2-dimensional illusion for your landing pages. Leadpages does not provide any such advanced designing techniques to help you customize.
Point 3: Leadpages gives you 18 widgets, all of which can be customized using the editor interface. In Instapage you’ll be able to choose from 11 widgets.
Point 4: Leadpages landing page templates are responsive; however, Instapage is not just responsive but can also be downloaded on iOS and Android.
Point 5: Instapage A/B testing and analytics reporting capabilities are much better as compared to Leadpages. You’ll get detailed insights into metrics such as conversion rate, unique visitors, total conversions, etc., with Instapage.
Point 6: Both these visual builder landing page tools come with specific unique features that can’t be compared one-on-one. Where Leadpages offers integrated facebook ads, leadboxes, and leadlinks, Instapage has features such as an audit log, instablocks, and easy collaborations.
Point 7: Pricing. Now, the price point is where the basic confusion lies for most other marketers and me. Leadpages is far more affordable than Instapage.
Where Leadpages cheapest plan is priced at $25/mo, Instapage plans start at $69/mo. Now, fundamentally both offer features to build landing pages, and it wouldn’t make sense to shell out more than double the money that Leadpages subscription costs.
If only I need all the functionalities that Instapage offers, I may think of investing in it.
What’s my take on which is better: Clearly, Instapage offers much better functionality. And though you wouldn’t really come to know about the minute details between the two tools unless you’ve run a free trial on both, once you’ve gotten your hands on both, you would vouch for thus platform any day.
My vote is with Instapage, as I don’t think $69/mo paid annually is too much for all that it has to offer.
Note: Just in case you are on a budget, let me tell you there is no better landing page builder than Leadpages in the market, at present. It’s a great tool offering excellent functionality. In simple words, what it says it does, it does the best.
Clickfunnels vs. Instapage
Both Clickfunnels and Instapage are two very different platforms that are united by one common service offering – building landing pages.
While the former is a comprehensive marketing funnel tool with which you can create not just landing pages but also autoresponders, emails, and membership websites, the later is a specializes in creating and optimizing landing pages.
Let’s do a landing page builder comparisons for the options ‘feature and functionality wise’ to find out which one can serve your marketing needs better:
Point 1: The landing page tool in Clickfunnels is built for complete ease of designing. It allows you to add widgets like a countdown timer and videos using a simple drag and drop builder.
However, since creating landing pages is not a ‘specialized’ offering of Clickfunnels, it’s not as advanced as Instapage. In Instapage you can create landing pages using HTML and CSS if you want something specific.
And, you don’t need to have any coding knowledge for this. Otherwise, you can also pick from 100+ landing page well-designed templates.
Adding to the beauty of Instapage is the fact that you can pick quickly from over 5000 fonts and 33 million stock photos to create gorgeous landing pages that convert!
Point 2: Clickfunnels is a complete sales funnel builder, which means you can send emails and reminders also using it. If you are using Instapage, you’ll need to integrate with MailChimp or some other email marketing tools to email your leads.
Point 3: Clickfunnels product subscription is billed monthly. Instapage, on the other hand, gives you the option to pick from monthly or annual billing. There is also a ‘quote-based subscription for Instapage.
Point 4: The cheapest clickfunnels plan is priced at $97/mo. Instapages’ cheapest subscription costs $69/mo. Again, the price is not a direct comparison here because Instapage is offering specialized landing page-related functionalities while Clickfunnels is offering a full range of funnel designing capabilities including a landing page tool.
Pagemaker is a plug-and-play landing page builder that helps you create pages effortlessly. You can create high-converting landing pages and campaigns within a fraction of minutes. It comes with a ready-to-use template repository catering to a wide variety of purposes such as portfolio, software, real estate, and crypto.
It further gives an option to choose a category for your respective page that can be either lead capture, click through, eCommerce and agency.
- Free: The Pagemaker free plan offers 5 campaign , I custom domain , unlimited traffic and unlimited templates.
- Pro : The pro plan by pagemaker works well for small sized businesses and is priced at $25/mo , 15 campaigns and 5 custom domains with unlimited traffic and unlimited templates.
- Agency: This plan is best for agencies and enterprises. It is priced at $100/mo , 75 campaigns and 25 custom domains with unlimited templates and unlimited traffic.
- Real-time Campaign Analytics
- SEO Optimisation
- Pixels & Tracking
- CDN Optimisation
- Dynamic Text Replacment
- Smart modules
- Google Fonts
- Automated Coupon Emails
|Landing page builders||Pricing||Features Summary|
|Leadpages||The cheapest plan starts at $25/mo||What is good?|
Unlimited leads with each plan.
Has a website builder
Great for creating only landing pages.
What is not good?
No A/b testing with lower-tier plans.
Limited customization of the templates.
|Instapages||The cheapest plan starts at $149/mo||What is good?|
Instablocks feature that helps you create reusable blocks.
Track your changes on landing pages
What is not good?
Expensive if you do not need their advanced features.
|Clickfunnels||The paid plan starts at $97/mo||What is good?|
Create sales funnels easily and quickly.
Cookbook builder that helps beginners to get started easily.
What is not good?
Not a viable option if you want to create “only landing pages”.
You have to pay more to get in-built email marketing.
|Pagemaker||The paid plan starts @ $15/mo|| What is good?|
Very easy to create various types of landing pages.
Video tutorials make the process easy.
What is not good?
A new tool so some features and integrations are missing.
Analytics is quite basic.
Which one to pick?
Depends on what your requirement is marketing objective is. With Instapage you can create, test, and optimize landing pages with absolute ease and is more or less a complete landing page template builder.
Clickfunnels, though provides a lot more functionalities, it cannot be called the best in any of these functionalities.
So, do you want the landing page builder as a feature to capture visitors or added to other marketing funnel capabilities? If you have your answer ready, make a pick exactly right away between any of these two.
The Final Takeaway
It’s quite almost clear that all of the three landing page builders review that we’ve discussed here are a few best options available. I’ve also dug deep into what each offers for your site and visitors.
This comparison gets us to concluding that the product that Leadpages offer is a very efficient and budget-friendly tool for marketers who want to get leads flowing in.
Instapage is a bit more advanced and offers conversion optimization capabilities, and suits the requirements of those digital marketers who are looking beyond gathering leads.
Clickfunnels goes even a next few steps ahead of Instapage and does not serve only the purpose of building landing pages. The Clickfunels product offers landing page builder as one of the many other functionalities, as a sales funnel builder.
Pick according to your specific marketing objective. And, none of these visual builder landing page tools will fail you.
Questions related to Landing Page Builders selection:
What are some of the best landing page builders?
Some of the landing page builders exactly are Clickfunnels, lander , Leadpages and Instapage.
Which is better: leadpages or clickfunnels?
Clickfunnels is more robust as compared to leadpages and as such more expensive. If you’ve clickfunnels then you won’t need any other tool but you will have to pay more. If your requirements are basic then leadpages will do the trick.
Which is the best free landing page builder?
Some of the best free landing page builders are Instapage, Unbounce, Clickfunnels and Leadpages.
What purpose do landing page builders serve?
A landing page is enough and provides information to a potential lead regarding a product or an offer and explains them the benefits of using it. It is a way of convincing them to buy your product/services. Landing pages helps to get customers in your sales funnel.
Which is better: Instapage, Leadpage or Clickfunnels?
Instapage is good for beginners as well as experts. Instapage is a super fast landing page builder.
Leadpages is also a great tool but it offers some additional features when compared to Instapage.
Clickfunnels is one of the most feature heavy tools that offers more than just landing pages.
Among the three Instapage is the winner if your priority is only landing pages.
What are some great options for landing pages on WordPress?
To create a landing page for your WordPress site you can use the Landing page plugins for WordPress. Some of the options are Beaver builder, Leadpages, Divi, and Elementor.
How good is Wix for building landing pages?
It is a great option for building landing pages that convert. Wix is quick and helps you drive results without a fuss.
Do you need a website to launch your landing page?
You can launch your landing page without a website.
How is a landing page different from a squeeze page?
Landing pages may have multiple sections and have information that educates the users. Squeeze pages will have minimal text and its prime goal will be just to present a core offer.
Are landing pages really helpful?
Yes, landing pages can really help you improve customer focus and land conversions.
What to look for in a landing page builder?
Here is a list of things to look for in a landing page builder:
1.) Repository of professional-looking templates
2.) It is mobile optimized.
3.) Offers A/b testing
4.) Integrations (with the tools you use)