Mailerlite Pricing – Budget-Friendly or Cost-Prohibitive?

Discover Why MailerLite Is the Go-To Email Marketing Solution for Small Businesses
Mailerlite Pricing – Budget-Friendly or Cost-Prohibitive?

MailerLite has earned its reputation as a go-to email marketing tool for businesses looking to get more for less. Known for its simplicity and budget-friendly options, it’s particularly popular with startups and small businesses. What makes it even more appealing is the range of pricing plans tailored to different stages of business growth, ensuring you don’t pay for features you won’t use.

MailerLite offers four core pricing plans: Free, Growing Business, Advanced, and Enterprise. Each plan brings its own set of features to the table, starting from basic automation to more advanced marketing tools. The free plan caters to businesses just starting out, while the higher-tier plans are designed for those needing advanced analytics, more customization, and dedicated support.

One of MailerLite standout features is its flexible billing system, allowing users to choose between monthly and annual payments. The annual option can offer savings up to 30%, a welcome perk for businesses looking to stick to a tight budget. As your subscriber list grows, so does the price, but the platform ensures transparent, scalable pricing without hidden fees, making it an excellent choice for both beginners and growing businesses alike.

A Clear Breakdown of MailerLite Flexible and Scalable Pricing Plans:

FeaturesFree PlanGrowing Business PlanAdvanced PlanEnterprise Plan
Starting PriceFreeStarting at $9/monthStarting at $18/monthCustom Pricing
Subscriber LimitUp to 1,000 subscribersUp to 50,000 subscribersScales with subscriber count100,000+ subscribers
Emails per Month12,000 emailsUnlimited emailsUnlimited emailsUnlimited emails
AutomationBasic automationBasic automationAdvanced automationAdvanced automation
Remove MailerLite BrandingYesYesYesYes
Custom DomainsLimitedAccess to custom domainsAccess to custom domainsAccess to custom domains
Priority SupportNoYesYesYes
Live Chat SupportNoYesYesYes
TemplatesLimited templatesMore templates availableFull access to all templatesFull access to all templates
Promotion Pop-upsLimitedIncludedIncludedIncluded
Custom HTML EditorNoIncludedIncludedIncluded
A/B TestingNoLimitedFull A/B testing capabilitiesFull A/B testing capabilities
Click MapsNoBasic click mapsAdvanced click mapsAdvanced click maps
Opens by LocationNoBasic reportingAdvanced reportingAdvanced reporting
Dedicated IPNoAvailable as an add-on ($50/month)Available as an add-on ($50/month)Included
Heatmap AnalyticsNoNoIncludedIncluded
Unlimited DomainsNoNoYesYes
Customizable FaviconNoIncludedIncludedIncluded
Auto ResendIncludedIncludedIncludedIncluded
Deliver by Time ZoneNoIncludedIncludedIncluded
Additional AnalyticsNoNoAdditional analytics availableAdditional analytics available
A comparison table outlining the current MailerLite pricing plans
Best value
Add to compare
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns. With features like automation, landing pages, and integrations, it offers a flexible and affordable solution for all your email marketing needs.
Deployment: SaaS
More details +
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns.
Design
8.7
Easy to use
8.3
Price
9.5
Features
10
Email Delivery
9.2
PROS:
  • Easy to use
  • Real Time Analytics
  • Event Triggered Actions
  • Drip Campaigns
  • Lead Generation
CONS:
  • SMS Marketing
  • Plan expiry notification
  • Refund Policy

MailerLite Free Plan

MailerLite Free Plan – Perfect for Beginners

The MailerLite Free Plan is an excellent starting point for small businesses, bloggers, or startups with limited email marketing needs. It allows you to manage up to 1,000 subscribers and send 12,000 emails per month—more than enough for anyone just dipping their toes into email campaigns.

What’s great about this plan is that it offers some of the essential tools, like basic automation and email scheduling. You can set up simple workflows to automate responses, newsletters, or announcements. However, it does come with some limitations: you’ll have to live with the MailerLite branding on your emails, which may not look professional if you’re trying to build a personal or business brand. Also, it lacks access to live chat support and has a more limited selection of templates.

MailerLite Price Plan

The free plan is ideal for users who don’t need the bells and whistles, but want to get familiar with email marketing and explore MailerLite interface. It’s a no-cost way to understand if this platform fits your needs before upgrading. The drawbacks? Lack of design flexibility and a basic template library, but that’s to be expected in a free version. If you’re just starting out, this plan could be exactly what you need.

  • Best For: Beginners and small businesses with minimal email marketing needs.
  • Pros: No cost, includes basic automation, auto resend feature.
  • Cons: Limited templates, MailerLite branding, no live chat support.

MailerLite Growing Business Plan

MailerLite Growing Business Plan Analysis

The Growing Business Plan is MailerLite most popular option, offering an affordable starting point at just $9/month for up to 50,000 subscribers. This plan steps up significantly from the free version, removing MailerLite branding, which gives your emails a cleaner, more professional look. You also get access to unlimited emails and basic automation, which means you can schedule campaigns without worrying about hitting a cap.

For small businesses aiming to scale, this plan is ideal. You can use custom domains, which is crucial for building trust with your audience, and enjoy priority support to resolve any issues quickly. The plan includes a broader set of templates and features like A/B testing, which can significantly boost your email marketing effectiveness.

However, as your subscriber count grows, the price increases. While this is expected, it’s important to weigh the cost against your needs. Compared to some competitors, the Growing Business Plan offers excellent value, but if you need deep analytics or more sophisticated segmentation, you might find yourself considering an upgrade sooner than expected.

Ultimately, this plan is a solid choice for businesses that want to take their email marketing to the next level without breaking the bank.

  • Best For: Small businesses needing more customization and no branding.
  • Pros: Removes MailerLite branding, access to custom domains, priority support, more templates, promotion pop-ups.
  • Cons: Price increases as subscriber count grows.

MailerLite Advanced Plan

MailerLite Advanced Plan Analysis

The Advanced Plan, starting at $18/month, is designed for businesses that need more than just basic email marketing. This plan includes all the features of the Growing Business Plan, but with powerful extras like advanced automation workflows, which allow for more complex sequences tailored to specific user actions. You also get priority support, ensuring that any technical issues are resolved quickly.

The Advanced Plan shines with its robust reporting tools, such as click maps and opens by location, giving you deeper insights into campaign performance. This plan is also ideal for A/B testing, allowing you to experiment with different email versions to maximize engagement. If you’re running an e-commerce store or a mid-sized business, these features help you fine-tune your email strategies and increase ROI.

While this plan offers great value for its price, smaller businesses or those new to email marketing might find the features excessive for their current needs. But if you’re ready to elevate your campaigns and need more data-driven tools, the Advanced Plan is a smart investment.

  • Best For: Mid-size businesses and e-commerce users requiring advanced features.
  • Pros: Advanced automation, A/B testing, click maps, heatmap analytics, unlimited domains, customizable favicon.
  • Cons: May be excessive for very small businesses.

MailerLite Enterprise Plan

MailerLite Enterprise Plan Analysis

The Enterprise Plan is MailerLite top-tier offering, providing custom pricing for businesses with over 100,000 subscribers. It’s built for large-scale email marketing operations that require advanced features like a dedicated IP address, personalized support, and highly customizable options to tailor campaigns to specific needs.

This plan is best suited for companies with significant email marketing demands, such as large e-commerce platforms or corporations managing massive subscriber lists. While the features are impressive, the pricing can be steep, reflecting the level of customization and support offered. However, the dedicated account manager and priority support make sure your team gets the help it needs without delay.

Compared to similar offerings from competitors like HubSpot or ActiveCampaign, MailerLite Enterprise Plan provides an excellent blend of features at a competitive price. For businesses handling complex, high-volume email campaigns, this plan delivers everything needed to execute efficient and scalable email marketing strategies.

This plan is perfect for those who require large-scale solutions, but it may not be the best fit for smaller businesses or those with simpler marketing needs due to the high cost.

  • Best For: Large businesses or enterprises with extensive email marketing needs.
  • Pros: Custom features, dedicated IP included, personalized support, full access to all advanced features.
  • Cons: High cost, tailored specifically for large-scale operations.
Best value
Add to compare
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns. With features like automation, landing pages, and integrations, it offers a flexible and affordable solution for all your email marketing needs.
Deployment: SaaS
More details +
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns.
Design
8.7
Easy to use
8.3
Price
9.5
Features
10
Email Delivery
9.2
PROS:
  • Easy to use
  • Real Time Analytics
  • Event Triggered Actions
  • Drip Campaigns
  • Lead Generation
CONS:
  • SMS Marketing
  • Plan expiry notification
  • Refund Policy

Before Choosing a MailerLite Plan

Key Factors to Consider When Choosing a Plan

When selecting a MailerLite plan, your subscriber count is the primary factor influencing cost. The higher your number of subscribers, the more you’ll pay, so it’s crucial to choose a plan that fits your current and future needs.

Also, MailerLite offers savings of up to 30% if you opt for annual billing instead of monthly payments, making it a smart choice for long-term users. Nonprofits can take advantage of a 30% discount, adding value for charitable organizations.

For advanced users, consider add-ons like a dedicated IP ($50/month), which enhances email deliverability, especially if you’re running high-volume campaigns. Whether you’re a small business or enterprise, understanding these factors will help you choose the right plan for your budget and goals.

When selecting a MailerLite plan, consider the following factors:

  1. Number of Subscribers: Ensure the plan accommodates your current and projected subscriber count.
  2. Required Features: Assess which features are essential for your email marketing strategy (e.g., automation, A/B testing).
  3. Budget: Balance the cost against the features you need to ensure you’re getting value for your investment.
  4. Support Needs: Higher-tier plans offer priority support, which can be crucial for businesses that require immediate assistance.

By evaluating these aspects, you can choose the MailerLite pricing plan that best aligns with your business objectives and growth trajectory.

Billing Options: MailerLite offers both monthly and annual billing options. Opting for annual billing can provide significant savings compared to monthly payments.

Add-Ons:

  • Dedicated IP: Available for the Growing Business and Advanced plans as an add-on for $50/month.
  • Scalability: As your subscriber list grows, MailerLite pricing scales accordingly, ensuring you only pay for what you need without hidden fees.

This table helps match the right plan with the scale and needs of a business or project:

Price PlanStarting PriceIdeal User
Free PlanFreeBeginners, small businesses, or personal projects with up to 1,000 subscribers and minimal email marketing needs.
Growing Business Plan$15/month (1,000 subs)Small to mid-sized businesses needing more features, no branding, and scalable email campaigns.
Advanced Plan$30/month (1,000 subs)Medium-sized businesses or e-commerce users requiring advanced automation, reporting, and analytics.
Enterprise PlanCustom PricingLarge businesses or enterprises with over 100,000 subscribers and highly customized email marketing needs.
MailerLite pricing plans and the ideal user match for each plan

MailerLite vs. Competitors

How Does MailerLite Compare to Other Email Marketing Tools?

When comparing MailerLite to its competitors, it stands out as one of the most affordable options. For instance, Mailchimp tends to be more expensive, especially for larger lists, and includes fewer features in its free plan. MailerLite pricing model is simpler and offers better value for small businesses that don’t need an extensive suite of tools.

In comparison to ActiveCampaign, MailerLite lacks deeper CRM integration and advanced segmentation. However, for businesses not needing complex workflows, MailerLite ease of use and affordability shine.

Similarly, Constant Contact offers more advanced customization, but at a much higher price. MailerLite remains a cost-effective option for those seeking essential email marketing tools without unnecessary features.

Here’s a comparative table outlining the pricing of MailerLite, Mailchimp, and two other popular email marketing tools (ActiveCampaign and Brevo) based on the number of contacts:

Subscriber CountMailerLite – Growing BusinessMailchimp – Essentials PlanActiveCampaign – Lite PlanBrevo – Premium Plan
1,000$15/month$13/month$39/month$25/month
2,500$25/month$39/month$55/month$39/month
5,000$39/month$59/month$99/month$66/month
10,000$73/month$105/month$139/month$99/month
25,000$159/month$195/month$175/month$229/month
50,000$289/month$270/monthCustom Pricing$299/month
This table compares basic features for growing businesses and small to mid-sized companies.

Our Key Observations:

  • MailerLite is one of the most affordable options, especially for small businesses.
  • Mailchimp offers more features at a higher price point, particularly for larger contact lists.
  • ActiveCampaign is geared towards users needing advanced CRM tools, with higher starting prices.
  • Brevo offers a mid-range pricing model, with competitive rates but advanced features as list sizes grow.

Price differences between MailerLite, Mailchimp, Brevo, and GetResponse for different subscriber counts:

Subscriber CountMailerLite Growing BusinessMailchimp StandardBrevo StarterGetResponse Email MarketingPrice Difference (MailerLite vs. Competitors)
1,000$15$60$17$15.6Mailchimp: +$45, Brevo: +$2, GetResponse: +$0.6
2,500$25$60$29$23.8Mailchimp: +$35, Brevo: +$4, GetResponse: -$1.2
5,000$39$100$29$44.3Mailchimp: +$61, Brevo: -$10, GetResponse: +$5.3
10,000$73$135$39$64.8Mailchimp: +$62, Brevo: -$34, GetResponse: -$8.2
25,000$159$310$69$174Mailchimp: +$151, Brevo: -$90, GetResponse: +$15
50,000$289$450$239$299Mailchimp: +$161, Brevo: -$50, GetResponse: +$10
Price differences between MailerLite, Mailchimp, Brevo, and GetResponse

Our Key Observations:

  • MailerLite consistently offers the lowest pricing, especially compared to Mailchimp.
  • Brevo has competitive pricing for larger lists but charges per email volume.
  • GetResponse provides additional features, but costs more as the subscriber count increases.
Price differences between MailerLite, Mailchimp, Brevo, and GetResponse

MailerLite provides an excellent balance between price and functionality, making it worth considering for small to mid-sized businesses.

Best value
Add to compare
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns. With features like automation, landing pages, and integrations, it offers a flexible and affordable solution for all your email marketing needs.
Deployment: SaaS
More details +
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns.
Design
8.7
Easy to use
8.3
Price
9.5
Features
10
Email Delivery
9.2
PROS:
  • Easy to use
  • Real Time Analytics
  • Event Triggered Actions
  • Drip Campaigns
  • Lead Generation
CONS:
  • SMS Marketing
  • Plan expiry notification
  • Refund Policy

Maximize the Value

How MailerLite Pricing Grows with Your Business?

MailerLite pricing model is designed to scale as your business grows, making it a flexible solution for businesses of all sizes. As your subscriber list increases, the pricing adjusts accordingly, but you can easily upgrade your plan without hidden fees or the need to re-import data.

Comparison of MailerLite pricing for different subscriber counts across the Free, Growing Business, and Advanced plans:

Subscriber CountFree PlanGrowing Business PlanAdvanced Plan
Up to 1,000Free$15/month$30/month
Up to 2,500N/A$25/month$40/month
Up to 5,000N/A$39/month$50/month
Up to 10,000N/A$73/month$110/month
Up to 15,000N/A$109/month$150/month
Up to 20,000N/A$139/month$180/month
Up to 30,000N/A$189/month$230/month
Up to 50,000N/A$289/month$340/month
Up to 100,000N/AN/A$440/month
Comparison of MailerLite pricing for different subscriber counts

For businesses with over 100,000 subscribers, custom pricing under the Enterprise Plan is available based on specific needs.

One of the major benefits of MailerLite is its transparent pricing. You won’t encounter surprise costs, and the platform allows you to switch between plans with ease. This flexibility is especially beneficial for businesses that are expanding quickly or those anticipating rapid growth.

Following table compare MailerLite pricing based on the number of emails sent per month across the Free, Growing Business, and Advanced plans:

Emails Sent/MonthFree PlanGrowing Business PlanAdvanced Plan
Up to 12,000Free$15/month$30/month
Up to 20,000N/A$25/month$40/month
Up to 50,000N/A$39/month$50/month
Up to 100,000N/A$73/month$110/month
Up to 200,000N/A$109/month$150/month
Up to 500,000N/A$139/month$340/month
Up to 1,200,000N/AN/A$440/month
Comparison of MailerLite pricing based on the number of emails sent per month

Free Plan: Limited to 12,000 emails/month with up to 1,000 subscribers.

Additionally, MailerLite ability to upgrade seamlessly without disrupting your existing campaigns makes it an ideal tool for businesses that need to scale efficiently. You can move from the free plan to the Growing Business or Advanced plans, ensuring that you only pay for what you need when you need it. By focusing on scalability and transparency, MailerLite ensures your email marketing grows effortlessly alongside your business.

Our Observation

Sharing Our Observation

Here is the review for each MailerLite price plan, based on personal testing and comparison with other email marketing tools:

Price PlanOur ReviewComparison with Other ToolsSuggestions for Improvement
Free PlanGreat for small lists and beginners, but limited features. Lacks advanced reporting, automation, and branding removal.More generous than Mailchimp free tier but fewer templates.Increase template variety and remove branding.
Growing Business PlanSolid choice for small businesses. No branding and decent automation. Lacks deep analytics compared to competitors.More affordable than Constant Contact but lacks CRM integration.Improve reporting and segmentation tools.
Advanced PlanExcellent features for mid-sized companies, including advanced automation and reporting. Could use better CRM integration and testing capabilities.More affordable than ActiveCampaign but less CRM functionality.Add deeper CRM integrations and goal tracking.
Enterprise PlanCustomizable for large enterprises, good support. Pricing becomes steep as subscriber count grows.Cheaper than HubSpot for large lists but lacks extensive CRM tools.Clearer pricing tiers and customization options.
This table provides feedback on features, compares MailerLite to competitors, and suggests areas for improvement in each pricing plan.
Best value
Add to compare
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns. With features like automation, landing pages, and integrations, it offers a flexible and affordable solution for all your email marketing needs.
Deployment: SaaS
More details +
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns.
Design
8.7
Easy to use
8.3
Price
9.5
Features
10
Email Delivery
9.2
PROS:
  • Easy to use
  • Real Time Analytics
  • Event Triggered Actions
  • Drip Campaigns
  • Lead Generation
CONS:
  • SMS Marketing
  • Plan expiry notification
  • Refund Policy

FAQs

Questions About MailerLite Pricing and Features

Is MailerLite free plan really free?

Yes, MailerLite free plan is genuinely free with no hidden charges. It offers 1,000 subscribers and allows you to send 12,000 emails per month. However, it comes with limitations like MailerLite branding and restricted access to advanced features.

What happens if I exceed the email or subscriber limits?

If you exceed the email or subscriber limits, MailerLite will prompt you to upgrade to a higher plan that accommodates your increased usage. This ensures your campaigns continue running smoothly.

What are the key differences between the Growing Business and Advanced plans?

The Growing Business plan includes basic automation, unlimited emails, and the removal of MailerLite branding. The Advanced plan offers advanced automation, A/B testing, and more in-depth analytics such as click maps and opens by location.

Can I switch between MailerLite plans?

Yes, you can switch plans at any time based on your needs. MailerLite allows seamless upgrades without data loss, ensuring your marketing activities remain uninterrupted.

Does MailerLite offer discounts for nonprofits or educational institutions?

Yes, MailerLite offers a 30% discount for eligible nonprofits and educational institutions, making it an affordable option for organizations with limited budgets.

How does MailerLite compare to competitors like Mailchimp or Brevo?

MailerLite is more affordable than Mailchimp, especially for small businesses. While it lacks some of the advanced features that ActiveCampaign and Brevo offer, its simplicity and value make it an excellent option for small to mid-sized companies.

What additional costs should I expect, like dedicated IPs or custom templates?

Additional costs include features like a dedicated IP ($50/month), which is useful for improving email deliverability. You may also need to invest in custom templates if the included options don’t meet your branding needs.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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