Upgrade with these 12 ActiveCampaign Alternatives – Free Trial!

This guide is a deep dive into the best ActiveCampaign alternatives, tailored for those exploring options beyond ActiveCampaign email marketing and automation tools. It highlights each alternative's key features, user-friendliness, and pricing, including free trials, making it easier for businesses to compare and choose the right platform. The analysis emphasizes the need for tools that align with specific business requirements, offering a detailed comparison to empower informed decision-making in the email marketing software space.

Jumping headfirst into the vast ocean of email marketing tools can be quite daunting. One popular name that keeps surfacing is ActiveCampaign, renowned for its stellar automation, customer relationship management (CRM), and email marketing features.

But what if it is not a perfect match for your business model?

Or, maybe you’re itching to sample what other platforms have to offer?

Enter the world of ActiveCampaign alternatives, your opportunity to find the software that’s just the right fit for you.

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Is your business looking for a little more pep in its digital step?

Fear not! There’s no need to tie yourself to a platform that doesn’t quite hit the mark. Remember, the key to an effective email marketing strategy lies in finding a tool that aligns seamlessly with your business requirements.

But wait! Let’s make this journey even more exciting with free trials.

Yes, you heard that right. With free trials, you can experience the wonders of various platforms without any commitment.

So why not embark on a voyage to discover the vast universe of ActiveCampaign alternatives, all offering free trials?

Buckle up, because we’re diving right in!

ActiveCampaign Alternatives

ActiveCampaign Alternatives: Why Consider ActiveCampaign Alternatives?

ActiveCampaign is no doubt a juggernaut in the email marketing industry. With robust features, it has garnered popularity among many businesses. However, even with all its prowess, ActiveCampaign might not be everyone’s cup of tea.

Limitations of ActiveCampaign

While ActiveCampaign offers a plethora of advanced features, it comes with a steep learning curve that can be daunting for beginners. Its interface, while rich in functionalities, is not as intuitive as some users would prefer.


The platform also has a pay-as-you-grow pricing model. While this can be beneficial for some, it can quickly become costly for businesses with a growing contact list.

Plus, some essential features like lead scoring, SMS marketing, and social data enrichment are only available at higher pricing tiers.

Another area where ActiveCampaign lags behind some competitors is its lack of a built-in CRM. While it integrates with popular CRM tools, having to use an additional tool can add complexity and cost to your marketing processes.

ParamertersLimitations of ActiveCampaign
PricingHigher-tier plans can be expensive, especially for small businesses.
Learning CurveThe platform can be complex for beginners, requiring time to learn and understand.
Email DeliverabilitySome users have reported issues with email deliverability, affecting the success of campaigns.
Integration with Other ToolsAlthough it offers many integrations, some specific tools might not be supported.
Customer SupportDepending on the plan, customer support might be limited, leading to slower response times.
Advanced Reporting FeaturesThe reporting features might not be sufficient for very detailed analytics needs.
Mobile App FunctionalityThe mobile app might lack some functionalities present in the desktop version.
Customization LimitationsThere might be limitations in customizing templates or creating highly personalized content.
API Rate LimitsThere may be restrictions on the number of API calls that can be made in a given time period.
Data Handling and Privacy ComplianceEnsuring compliance with various data protection regulations might require additional effort.

Embracing Change

Embracing Change: The Benefits of Trying Different Platforms

Stepping outside of the ActiveCampaign ecosystem can open up a world of opportunities. You might find platforms that offer a more intuitive user interface, more affordable pricing models, or more comprehensive built-in tools.

Not to mention, you might stumble upon unique features that can supercharge your marketing efforts in ways ActiveCampaign couldn’t.

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Exploring ActiveCampaign alternatives with free trials allows you to ‘try before you buy’, ensuring you make an informed decision that fits your specific business needs.

Plus, this experimentation can provide you with insights about the latest email marketing trends, keeping you one step ahead of the game.

So, ready to take the plunge and explore what lies beyond ActiveCampaign?

Read on to discover some top-notch ActiveCampaign alternatives that you can test drive right away.

Best Choices

Top 12 ActiveCampaign Alternatives

With a sea of choices, it is easy to get lost. But fret not! We’ve cherry-picked the top 12 ActiveCampaign alternatives for you.

Let’s get started!

Brevo (formerly Sendinblue)

Brevo, previously known as Sendinblue, is a marketing automation powerhouse. Its multi-channel approach, encompassing email, SMS, chat, and CRM, makes it a viable alternative to ActiveCampaign. Brevo user-friendly interface ensures a smooth ride even for beginners.

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Key features of Brevo include advanced segmentation, A/B testing, and transactional emails. Its standout feature is the ability to send transactional SMS messages, which few other platforms offer. Brevo also provides real-time reporting, ensuring you’re always in the know about your campaign performance.

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As for pricing, Brevo offers a free plan with basic features, allowing you to test the waters. Its paid plans start from $25 per month, offering a bevy of additional features.

Plus, all its paid plans come with a free trial, letting you explore the platform before making a commitment.

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So why wait?

Give Brevo a whirl!

User Interface & UsabilityModern and intuitive user interface, making it easy to navigate and set up automation workflows.User-friendly interface designed for marketers, with a clean layout and easy access to features.
Email MarketingAdvanced email marketing capabilities, including automation, A/B testing, personalization, and segmentation.Comprehensive email marketing features, such as automation, segmentation, and email templates.
Marketing AutomationPowerful automation tools to create complex workflows based on user behavior and triggers.Offers robust marketing automation, enabling personalized customer journeys and campaign automation.
CRM CapabilitiesIntegrated CRM to manage contacts, track interactions, and lead scoring.Comes with built-in CRM features to manage leads, contacts, and customer interactions.
Lead ScoringSupports lead scoring to prioritize leads based on engagement and behavior.Includes lead scoring functionality to identify the most qualified leads for sales teams.
Web TrackingProvides website tracking to monitor user behavior and trigger automation based on website interactions.Offers web tracking and behavior-based triggers for personalized marketing campaigns.
SMS MarketingSupports SMS marketing to reach customers through text messages.Offers SMS marketing capabilities to engage with customers via text messages.
A/B TestingAllows A/B testing of emails and automation to optimize campaign performance.Includes A/B testing for emails and campaigns to determine the most effective strategies.
IntegrationsIntegrates with various third-party tools, CRMs, e-commerce platforms, and more.Offers integrations with popular apps and services to extend functionality.
Workflow AutomationProvides a visual automation builder to create complex workflows and nurture leads.Features a visual workflow automation tool for setting up marketing sequences and automations.
Reporting & AnalyticsComprehensive reporting on campaign performance, email engagement, and user behavior.Provides detailed analytics and reports to measure the effectiveness of marketing efforts.
Add to compare
Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively. With a range of features including email campaigns, SMS messaging, automation workflows, and performance analytics, Brevo offers businesses an all-in-one solution for managing their marketing efforts.
Deployment: Cloud Hosted, SaaS
More details +
Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively.
Easy to use
  • Subscriber Management
  • Campaign Management
  • Value for money
  • Customer Service
  • Email Campaigns
  • eCommerce Integration
  • Customer Survey
  • Support
  • Slowness


Who hasn’t heard of Mailchimp?

It’s a trusted player in the email marketing arena, making it a solid ActiveCampaign alternative. Mailchimp goes beyond just email, offering features like landing pages, digital ads, and even postcards!

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With its user-friendly interface, Mailchimp makes email marketing a breeze for businesses of all sizes. Key features include built-in CRM, audience segmentation, A/B testing, and advanced analytics. Its reporting capabilities are robust, allowing you to track your campaign performance in detail.

Mailchimp free plan provides access to basic features, perfect for small businesses or those just starting with email marketing. If you need more, the paid plans start at $4.66 per month and go up depending on the features required.

Plus, all paid plans come with a free trial period.

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So, don’t just take our word for it. Give Mailchimp a shot and see if it fits your email marketing needs.

Email MarketingRobust email marketing features.Comprehensive email marketing tools.
Marketing AutomationPowerful automation workflows for personalized customer.Offers marketing automation feature follow-ups.
CRM FunctionalityIntegrated CRM SystemLimited CRM features.
SegmentationAdvanced segmentation options.Basic segmentation capabilities.
A/B TestingSupports A/B testing for emails.A/B testing available for email.
IntegrationsOffers a wide range of integrations with third-party apps and services, including popular CRM and ecommerce platforms.Extensive integrations with popular apps, though not as extensive as ActiveCampaign ecosystem.
Ease of UseUser-friendly interface.Beginner-friendly interface.
Reporting & AnalyticsDetailed analytics for campaigns.Offers comprehensive reporting.


Next up, let’s talk about Klaviyo, an email marketing platform tailor-made for ecommerce businesses. Its laser focus on ecommerce means it comes loaded with features to help your online store grow and succeed.

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Klaviyo is all about personalized marketing. The platform features enable you to create highly targeted and segmented email campaigns. Klaviyo powerful analytics provide you with insights into customer behavior, enabling you to send the right message at the right time.

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From abandoned cart emails to personalized product recommendations, Klaviyo covers all aspects of ecommerce email marketing. Its built-in integrations with ecommerce platforms like Shopify and WooCommerce simplify the process of syncing your store data.

Pricing for Klaviyo is based on the number of contacts. For up to 250 contacts, you can use Klaviyo for free. The paid plans start at $45 per month and go up from there.

The best part? You can try the paid plans with a free trial, making Klaviyo an easy choice to explore.

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User Interface & UsabilityProvides an intuitive and user-friendly interface. The platform is easy to navigate and offers drag-and-drop automation builder.Offers a user-friendly interface with a straightforward design that makes it easy for users to create campaigns and automations.
Email MarketingRobust email marketing capabilities, including drag-and-drop email editor, automation sequences, A/B testing, and segmentation.Specializes in email marketing with advanced features like dynamic content, advanced personalization, and behavioral targeting.
Marketing AutomationOffers powerful automation tools for creating complex automation workflows based on customer behavior and actions.Strong focus on behavioral-based automation, allowing you to send targeted messages based on customer actions and events.
CRM and Sales AutomationProvides basic CRM features, lead scoring, and sales automation to manage customer interactions and track deals.Limited CRM functionalities, but it integrates with popular CRMs like Shopify and Magento for e-commerce tracking and customer data management.
IntegrationsIntegrates with a wide range of third-party apps, CRMs, and e-commerce platforms.Offers numerous integrations, particularly with e-commerce platforms, making it popular among online retailers.
Reporting & AnalyticsProvides comprehensive reporting and analytics, including email performance, automation reports, and conversion tracking.Offers in-depth analytics, including revenue attribution, email performance metrics, and cohort analysis, for better insights into marketing effectiveness.
Personalization & SegmentationEnables advanced segmentation and personalization options to target specific customer segments.Focuses heavily on segmentation and dynamic content, allowing personalized messaging based on user behavior and attributes.
E-commerce IntegrationIntegrates with various e-commerce platforms, enabling data sync, automation triggers, and abandoned cart emails.Known for its strong e-commerce integrations, with features like real-time data sync, customer lifetime value (CLV) tracking, and product recommendations.
SMS MarketingProvides SMS marketing as an add-on feature with additional costs.Offers native SMS marketing capabilities for sending targeted SMS messages alongside email campaigns.
Ease of Use for BeginnersActiveCampaign can be user-friendly, but its vast array of features may require some learning for beginners.Klaviyo user-friendly interface and excellent onboarding make it beginner-friendly, especially for e-commerce marketers.
Add to compare
Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement. With Klaviyo, you can easily create, manage, and analyze your email campaigns, SMS messages, and social media ads all in one place.
Deployment: SaaS
More details +
Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement.
Design and Customization
Easy to use
Lead Management
Campaign Management
Reporting & Analytics
  • Easy to use
  • Targeted and personalized messaging
  • Automation
  • Deep insights into customer behavior
  • Integrations with ecommerce platforms
  • Cost
  • Steep learning curve
  • Limited SMS capabilities
  • Limited social media integrations
  • Limited customer support


Meet ConvertKit, an email marketing platform with a specific focus on creators. If you’re a blogger, podcaster, YouTuber, or any other type of creator, ConvertKit might be the ActiveCampaign alternative you’ve been searching for.

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ConvertKit is built with simplicity in mind. Its clean, user-friendly interface helps you navigate the world of email marketing without breaking a sweat. The platform key features include visual automation funnels, custom landing pages, and an in-built CRM system.

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But what sets ConvertKit apart is its commitment to helping creators earn a living online. Features like ‘Commerce’ enable creators to sell digital products directly from ConvertKit.

Plus, its ‘Patreon‘ style fan subscriptions help creators build a steady income stream.

ConvertKit pricing model is as simple as its interface. The platform offers a free plan for up to 1,000 subscribers. Beyond that, the paid plans start at $9 per month and increase as your list grows.

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Ready to see if ConvertKit can fuel your creative business?

Take advantage of their free trial today!

Email AutomationAdvanced email automation Basic email automation features
CRM FunctionalityIntegrates CRM functionalityLacks a full-fledged CRM system
Forms and Landing Pages Provides a built-in form builderOffers basic form features
SegmentationAllows advanced segmentationProvides basic segmentation options
IntegrationsWide range of integrationsDecent number of integrations
Reporting and AnalyticsProvides detailed reporting Offers essential reporting features
A/B TestingSupports A/B testing for email campaignsProvides A/B testing functionality for email subject lines only
Customer SupportProvides various support optionsOffers reliable customer support
Add to compare
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Deployment: Cloud Hosted, SaaS
More details +
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Easy to use
Email Delivery
  • Powerful automation features
  • Subscriber segmentation
  • E-commerce integration
  • Support and training
  • Integrations
  • Limited design options
  • Pricing
  • Limited reporting features
  • Limited A/B testing
  • Learning curve


Moving on, let’s introduce Drip, an ecommerce CRM platform that offers robust email marketing features. If you’re an ecommerce business that’s all about customer-centric experiences, Drip might be the ActiveCampaign alternative for you.

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Drip aims to make every customer interaction meaningful. Its key features include segmentation, personalized product recommendations, and behavior tracking. A standout feature is Drip visual email builder, which lets you create stunning emails without any coding knowledge.

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Moreover, Drip offers a robust automation engine. You can craft complex automation workflows that respond to customer behavior, leading to more engaging and personalized interactions.

For pricing, Drip adopts a ‘pay for what you use‘ model. There’s no free plan, but the paid plans start from $39 per month, scaling with the number of contacts.

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Want to test drive Drip?

Take advantage of their free trial and see if it is the right fit for your ecommerce business.

User Interface & UsabilityOffers a user-friendly interface with intuitive navigation and drag-and-drop automation builder.Provides an easy-to-use interface, allowing users to set up automation workflows efficiently.
Email MarketingComprehensive email marketing features, including automation, autoresponders, A/B testing, and dynamic content.Powerful email marketing capabilities, with support for automation, segmentation, and personalization.
Automation WorkflowsOffers visual automation builders with a wide range of triggers, actions, and conditions for creating complex automation workflows.Provides visual workflows to create advanced automation sequences, making it easy to nurture leads and engage customers.
CRM CapabilitiesComes with a built-in CRM to manage contacts, deals, and lead scoring, facilitating better customer relationship management.Equipped with CRM functionalities to track customer interactions and manage contact data effectively.
Lead ScoringIncludes lead scoring based on user behavior and engagement, enabling identification of hot leads for prioritized follow-ups.Offers lead scoring capabilities to help identify engaged and high-value prospects.
SegmentationAllows advanced segmentation based on user attributes, and facilitating targeted campaigns.Provides robust segmentation options to deliver personalized messages to specific segments of your audience.
E-commerce IntegrationIntegrates with popular e-commerce platforms, and product recommendations.Offers seamless integration with e-commerce platforms.
Split TestingSupports split testing for emails.Provides A/B testing features to test different elements.
Third-Party IntegrationsOffers a wide range of integrations with various third-party tools and services to enhance functionality.Integrates with several apps and services and automate their entire marketing stack.
Reporting & AnalyticsProvides detailed analytics on email performance, and customer interactions.Offers in-depth reporting on email campaigns, and customer engagement.
PersonalizationEnables personalization through dynamic content and conditional elements within emails and automation.Allows personalized content based on user behavior and preferences to enhance user experience.


Moosend is an all-in-one marketing platform that prides itself on its affordability, making it an excellent ActiveCampaign alternative for those on a tight budget. But don’t be fooled by its price tag—Moosend packs a punch when it comes to features.

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With a user-friendly interface, Moosend makes it easy to create professional email campaigns. Its features include advanced segmentation, A/B testing, and a drag-and-drop email editor.

A standout feature is the platform robust automation workflows, which can streamline your marketing processes significantly.

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Furthermore, Moosend offers detailed analytics, letting you monitor your campaign performance in real-time. This data can provide valuable insights into your audience, helping you fine-tune your email marketing strategy.

As for pricing, Moosend offers a free plan for up to 30days. The paid plans, which provide access to all features, start from $9 per month. And yes, all paid plans come with a free trial.

So why not take Moosend for a spin?

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Email MarketingAdvanced email marketing capabilitiesComprehensive email marketing features
AutomationRobust marketing automation Powerful automation
SegmentationAdvanced segmentation optionBasic segmentation features
CRM IntegrationIntegrated CRM functionalitiesCRM integration to manage contacts
Forms and Landing PagesCreate customizable forms Build responsive and mobile-friendly forms
Website TrackingTrack website visitor behaviorAllows website tracking
Reporting and AnalyticsIn-depth reporting and analytics on email performanceComprehensive reporting on email
Customer SupportOffers multiple support channelsProvides customer support through email
Add to compare
Moosend is a popular email marketing application that can help small marketing teams run successful email campaigns.
Deployment: Cloud Hosted, SaaS
More details +
Moosend is a popular email marketing application that can help small marketing teams run successful email campaigns.
Easy to use
Email Delivery
  • Easy-to-use
  • Automation
  • Analytics
  • Integrations
  • Excellent customer support
  • Limited free plan
  • Limited design options
  • Limited A/B testing options
  • Limited customization options
  • Pricing


Next in line is Freshmarketer, a dynamic marketing automation solution from the Freshworks suite of products. If you’re looking for a holistic marketing tool, Freshmarketer could be your go-to ActiveCampaign alternative.

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Freshmarketer is all about optimizing your marketing strategy. From email marketing to conversion rate optimization (CRO), Freshmarketer covers it all. Its features include A/B testing, heatmaps, and session replays, helping you understand your audience better.

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On the email marketing front, Freshmarketer offers robust campaign management. Features like audience segmentation, personalized email campaigns, and detailed analytics let you take your email marketing game to the next level.

As for pricing, Freshmarketer offers a free trial period, post which the paid plans start from $19 per month. Each plan scales with the number of contacts, giving you flexibility as your business grows.

So why not give Freshmarketer a try and see if it meets your marketing needs?

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User Interface & UsabilityProvides a user-friendly interface with a variety of automation templates and a drag-and-drop editor.Offers an intuitive and easy-to-navigate interface focused on conversion optimization tasks.
Email MarketingAdvanced email marketing capabilities, including automation, segmentation, and dynamic content.Offers basic email marketing functionality with automation and personalization features.
Marketing AutomationRobust marketing automation features with visual automation builder, behavior-based triggers, and lead scoring.Primarily focuses on conversion rate optimization rather than full-scale marketing automation.
CRM CapabilitiesIncludes a built-in CRM to manage customer data, track interactions, and view lead and contact details.Lacks native CRM features as it is primarily designed for CRO. It may integrate with external CRMs.
A/B TestingOffers A/B testing for email campaigns and automation workflows to optimize performance.Specializes in A/B testing for website elements, allowing users to test variations and improve conversions.
Website PersonalizationLimited website personalization features.Strong website personalization capabilities, enabling dynamic content delivery based on user behavior.
Heatmaps & Session ReplayDoesn’t provide native heatmaps or session replay features.Offers heatmaps and session replay to understand user behavior and optimize website performance.
E-commerce IntegrationIntegrates with popular e-commerce platforms for sales and marketing automation.May integrate with e-commerce platforms.
Lead ScoringProvides lead scoring functionality to prioritize leads based on behavior and engagement.Lacks native lead scoring, as it concentrates on CRO and website optimization.
IntegrationsOffers numerous integrations with third-party tools, CRMs, and e-commerce platforms.Integrates with various apps and tools but may have fewer integrations compared to ActiveCampaign.
Reporting & AnalyticsProvides comprehensive reporting on email performance, automation, and user engagement.Offers analytics for conversion optimization, A/B testing results, and website engagement.
Customer SupportOffers customer support via email, chat, and phone for higher-tier plans.Provides customer support via email and chat.

Constant Contact

Constant Contact is an email marketing platform that aims to simplify your marketing efforts. It offers user-friendly tools that make it a viable ActiveCampaign alternative for those who appreciate a blend of simplicity and functionality.

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One of the key highlights of Constant Contact is its industry-specific email templates. These enable you to create professional emails without spending hours on design. Other features include email automation, contact management, and extensive analytics that offer insights into your campaign performance.

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Additionally, Constant Contact extends beyond email. It offers features like website building and ecommerce, making it a holistic marketing platform. Whether you’re a small business or a growing enterprise, Constant Contact can be a reliable partner in your marketing journey.

For pricing, Constant Contact offers a free trial for some days. The paid plans start from $12 per month and scale based on the number of contacts and features required.

So why not give Constant Contact a shot and see if it can help you reach your marketing goals?

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FeatureActiveCampaignConstant Contact
Email MarketingOffers advanced email marketing capabilities.Focuses on email marketing, with a variety of templates.
AutomationRobust automation with visual workflows.Automation features, but not as extensive as ActiveCampaign.
SegmentationPowerful segmentation options for targeted campaigns.Provides segmentation but not as extensive as ActiveCampaign.
A/B TestingAllows A/B testing for emails and automation workflows.Supports A/B testing for email campaigns.
CRM FunctionalityIntegrated CRM to manage contacts and deals.Basic contact management with some CRM features.
Third-party IntegrationsExtensive integrations with various tools and apps.Offers some integrations but not as wide as ActiveCampaign.
Lead ScoringProvides lead scoring for tracking lead engagement.Does not offer native lead scoring capabilities.
Event TrackingTracks user behavior on websites for segmentation.Limited event tracking capabilities.
Reporting & AnalyticsDetailed reporting on email and campaign performance.Provides basic reporting, but not as in-depth as ActiveCampaign.
ScalabilityScalable to accommodate growing business needs.May have limitations in handling large-scale campaigns.


If you’re on the hunt for an all-in-one CRM, sales, and marketing platform, Keap may be the ActiveCampaign alternative you’ve been looking for. Keap is designed to simplify the growth journey for small businesses, helping you stay organized and deliver exceptional service.

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At its core, Keap offers a robust CRM to manage your contacts. But where it truly shines is in the integration of marketing and sales features. Keap email marketing capabilities include automation, segmentation, and detailed performance tracking.

Moreover, Keap sales pipeline management helps you monitor and manage your deals, appointments, and tasks in one place.

Also, its online payment feature simplifies billing, making it easier to get paid on time.

Keap offers a free trial to test its features, after which the paid plans start from $159 per month. Each plan scales based on the number of contacts and the functionality needed, offering flexibility as your business grows.

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User Interface & UsabilityOffers a clean and intuitive interface Provides a user-friendly
Email MarketingRobust email marketing capabilities, segmentation, A/B testing, and personalized content.Offers powerful email marketing with automation, and personalized communication.
Marketing AutomationProvides advanced automation features with visual workflows, triggers, and conditions for personalized customer journeys.Known for its strong marketing automation capabilities, allowing complex automation sequences and behavior-based triggers.
CRM FunctionalityOffers basic CRM features, including lead scoring, deal tracking, and contact management.Known for its comprehensive CRM functionalities.
E-commerce IntegrationIntegrates with popular e-commerce platforms for sales tracking and targeted marketing campaigns.Focuses on e-commerce integration, allowing sales and marketing automation to optimize customer journeys and sales funnels.
Lead ScoringAllows lead scoring based on user behavior and engagement to identify high-value prospects.Provides lead scoring capabilities to prioritize and segment leads based on engagement and interactions.
Customization & PersonalizationOffers advanced personalization options, allowing dynamic content based on user data and interactions.Provides customization options for tailored customer experiences and targeted marketing campaigns.
Analytics & ReportingProvides in-depth analytics, including email performance, and conversion reporting.Offers detailed reporting on marketing efforts, and campaign effectiveness.
IntegrationsIntegrates with various third-party apps and marketing stack enhancement.Provides integrations with popular apps, CRMs, and e-commerce platforms to centralize business operations.
Customer SupportKnown for responsive customer support and a comprehensive knowledge base.Provides various support options, including phone support, live chat, and a community forum.
Add to compare
Keap is an all-in-one solution that empowers marketing and sales teams to engage with their customers in a more meaningful way, and drive revenue growth for their business.
Deployment: Cloud Hosted, SaaS
More details +
Keap is an all-in-one solution that empowers marketing and sales teams to engage with their customers in a more meaningful way, and drive revenue growth for their business.
Design and Customization
Easy to use
Lead Management
Campaign Management
Reporting & Analytics
  • Centralized Data
  • Automation
  • Customization
  • Reporting and Analytics
  • User-Friendly Interface
  • Pricing
  • Learning Curve
  • Customer Support
  • Limited Integrations
  • Customization Limitations

HubSpot Marketing Hub

When discussing ActiveCampaign alternatives, it is impossible to overlook HubSpot Marketing Hub. A part of the larger HubSpot ecosystem, the Marketing Hub is designed to attract, engage, and delight customers.

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HubSpot Marketing Hub offers comprehensive marketing tools, including email marketing, landing pages, blogging, SEO, and marketing automation. Its standout feature is the platform alignment with HubSpot CRM, which allows for an integrated view of your contacts.

On the email marketing front, HubSpot offers drag-and-drop email builders, personalization features, and A/B testing. Its robust analytics offer insights into your campaign performance, helping you optimize your strategy.

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HubSpot Marketing Hub pricing starts at $18 per month for the Starter plan, and scales up based on your needs. The platform also offers a free trial, making it easy for you to test drive the features before committing.

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FeatureActiveCampaignHubSpot Marketing Hub
User Interface & UsabilityModern and user-friendly interface, easy to navigate.Intuitive user interface, suitable for beginners and experienced marketers.
Email MarketingPowerful email marketing features, automation, A/B testing, and segmentation.Comprehensive email marketing with automation, personalization, and advanced reporting.
Marketing AutomationAdvanced automation workflows, conditional branching, and event triggers.Extensive marketing automation capabilities with custom workflows and goal-based automation.
CRM & Sales IntegrationIncludes a basic CRM, suitable for small businesses.Offers a full-featured CRM with sales automation, deals, and lead scoring.
Lead NurturingLead scoring, dynamic content, and personalized messaging.Lead nurturing tools, email sequences, and personalized content.
Forms & Landing PagesCustomizable forms and landing pages with automation options.Drag-and-drop builder for creating forms and landing pages with integration options.
Social Media ManagementBasic social media integration and scheduling.Social media management and monitoring features.
Analytics & ReportingRobust analytics, goal tracking, and conversion attribution.Detailed marketing analytics with custom reporting and attribution modeling.
A/B TestingA/B testing for emails and automation workflows.A/B testing for emails, landing pages, and CTAs.
Website TrackingTracks website visitors and behavior for segmentation.Tracks website interactions and integrates with CRM data.
Integration EcosystemIntegrates with various third-party tools and platforms.Extensive integration ecosystem with hundreds of integrations.
Mobile AppMobile app for managing contacts and basic tasks.Robust mobile app for marketing management on-the-go.


Pardot, part of the Salesforce ecosystem, is a powerful B2B marketing automation tool. For businesses already invested in Salesforce, Pardot could be an excellent ActiveCampaign alternative, providing seamless integration and an array of advanced features.

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Pardot is all about streamlining and automating your marketing efforts. It offers advanced email marketing, lead generation, and personalization features.

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The platform enables segmentation of your audience based on their interactions, delivering more targeted and effective communication.

A notable feature is Pardot lead scoring and grading capability, allowing you to prioritize high-quality leads. Moreover, Pardot comprehensive analytics and reporting help you understand the effectiveness of your campaigns.

Pricing for Pardot starts at $1,250 per month, making it a higher-end option suitable for enterprises with larger budgets. Pardot also offers a free trial, allowing you to get a feel for the platform before diving in.

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User Interface & UsabilityOffers an intuitive and user-friendly interfaceProvides a clean and organized interface
Email MarketingPowerful email marketing featuresRobust email marketing capabilities
Marketing AutomationOffers a wide range of automation tools Known for its strong marketing automation capabilities
Lead ScoringProvides lead scoring basedOffers customizable lead scoring
Forms & Landing PagesIncludes customizable formsProvides an intuitive form
Social Media MarketingAllows social media integrationOffers basic social media integration
Reporting & AnalyticsProvides comprehensive reporting Offers detailed reporting


Last on our list is Jellyreach, a newer entrant in the email marketing landscape, making waves with its simplicity and powerful features. As an ActiveCampaign alternative, Jellyreach offers a robust platform at an affordable price point.

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Jellyreach prioritizes user experience. Its intuitive interface and drag-and-drop email editor make creating professional emails a breeze. It also provides automation capabilities, helping you set up personalized email journeys with ease.

The platform offers advanced features like A/B testing, segmentation, and analytics, providing you with a complete toolkit for your email marketing efforts.

A standout feature is Jellyreach predictive analytics, helping you optimize campaigns based on predicted customer behavior.

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Jellyreach pricing begins at $149 per month for up to 1,000 contacts, with all features included. This makes it an affordable option for businesses of all sizes. And yes, Jellyreach does offer a free trial, letting you experience the platform firsthand.

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User Interface & UsabilityActiveCampaign offers a user-friendly interfaceJellyfish also provides a user-friendly interface
Email MarketingRobust email marketing platform Provides email marketing capabilities
Marketing AutomationExcels in marketing automationOffers marketing automation features
CRM & Sales AutomationIncludes CRM functionalitiesNot have native CRM capabilities
SegmentationProvides advanced segmentation Basic segmentation capabilities
IntegrationsIntegrates with numerous third-party appsIntegration options may be more limited

What to Consider

What to Consider: Choosing the Right ActiveCampaign Alternative

Now that we’ve reviewed some of the top ActiveCampaign alternatives, you might wonder how to pick the one that fits you best. It is not a one-size-fits-all solution, and your ideal choice will largely depend on your specific needs and circumstances.

One of the crucial aspects to consider is the feature set. The platform you choose should offer the key capabilities you need, be it email marketing, CRM, or marketing automation.

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But don’t get swayed by flashy features that you might not use. Instead, focus on the ones that genuinely add value to your business.

Budget is another essential factor. While it is crucial to invest in good marketing software, it is also important to stay within your means. Look for a solution that offers the best value for money — solid features at a reasonable price.

Don’t forget about usability. The platform should be easy to use and require minimal training. You don’t want to spend your precious time wrestling with a complicated interface.

Finally, consider customer support. When you’re stuck or face technical difficulties, timely and helpful support can be a lifesaver. Therefore, look for platforms that are known for their excellent customer service.

Choosing a new marketing platform can feel overwhelming, but keep in mind that many of these platforms offer free trials. This allows you to try them out, explore their features, and see if they align with your business needs.

Don’t rush your decision, take your time, and make an informed choice. Your marketing efforts will thank you!

Time to Upgrade

Time to Upgrade: Your Perfect ActiveCampaign Alternative Awaits

We’ve walked together through the landscape of ActiveCampaign alternatives, each with its own unique offerings. From the comprehensive marketing suite of HubSpot to the simplicity of Jellyreach, we have explored options that cater to diverse needs.

While ActiveCampaign has been a significant player in the email marketing space, there’s a whole world of alternatives out there waiting to be discovered.

Remember, the choice is not about finding the ‘best‘ platform in general, but about finding the best platform for your specific needs.

Don’t hesitate to take these platforms for a spin with their free trials. Get hands-on experience, assess how they fit your workflow, and make an informed choice. Your ideal ActiveCampaign alternative is out there waiting for you, ready to elevate your marketing efforts to new heights.

Good luck on your journey!

Frequently Asked Questions

Frequently Asked Questions About ActiveCampaign Alternatives

What are some free alternatives to ActiveCampaign?

There are numerous free ActiveCampaign alternatives for businesses on a tight budget. Mailchimp offers a free plan, albeit with limited features. Similarly, Moosend and Freshmarketer have free tiers, allowing you to access basic functionalities without any cost.

How do I choose the best ActiveCampaign alternative for my business?

The best ActiveCampaign alternative for your business depends on your specific needs. Consider factors such as your budget, necessary features, and the size of your contact list. Also, consider whether the platform is user-friendly and provides good customer support.

Are there any ActiveCampaign alternatives that offer better features?

The term “better” is subjective and depends on what features are most important to you. Each of the platforms discussed here, from Brevo to Jellyreach, offers unique features that might be “better” for your specific use case. For example, if CRM integration is vital, Keap might be a superior choice.

What are the benefits of using a different email marketing platform?

Using a different email marketing platform can offer a host of benefits, including access to different features, better pricing, or a more user-friendly interface. It could also be about better alignment with your business goals or a more seamless integration with your existing software stack.

Why should I consider switching from ActiveCampaign?

While ActiveCampaign is a powerful tool, you might want to switch for several reasons. Maybe you’re looking for a more cost-effective solution, or perhaps you want a platform that offers a particular feature that ActiveCampaign doesn’t. Moreover, your needs may have evolved, or maybe you simply want to explore and see what other tools have to offer.

Connor Reynolds
Connor Reynolds

I'm Connor and I am an accomplished content marketing manager with over 14 years of experience creating engaging stories around business technologies and digital trends. With a passion for helping brands boost their online presence, I provide actionable insights into leveraging innovations in web design, digital marketing, SEO, and ecommerce. I have deep expertise across a wide range of solutions aimed at business growth, from SaaS tools to marketing automation to social media management. I stay on the pulse of emerging technologies and best practices so I can effectively translate complex topics into useful content for business audiences. My background in implementing digital strategies gives me a unique perspective on how brands can optimize their use of new platforms and innovations. I thrive on producing educational yet entertaining content that keeps readers up-to-date on the latest advancements influencing business success. When I'm not writing, I enjoy exploring the nuances of today's digital landscape.

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