9.1/10 (Expert Score)
Product is rated as #1 in category Marketing Automation Platforms
Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement.
Design and Customization
9.7
Easy to use
9.4
Lead Management
8
Campaign Management
8.2
Reporting & Analytics
10
PROS:
  • Easy to use
  • Targeted and personalized messaging
  • Automation
  • Deep insights into customer behavior
  • Integrations with ecommerce platforms
CONS:
  • Cost
  • Steep learning curve
  • Limited SMS capabilities
  • Limited social media integrations
  • Limited customer support

Details about Klaviyo

Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement. With Klaviyo, you can easily create, manage, and analyze your email campaigns, SMS messages, and social media ads all in one place.

One of the key features of Klaviyo is its ability to track customer behavior and provide deep insights into customer data. By analyzing your customers’ actions, such as website visits, purchases, and email interactions, Klaviyo can help you better understand your audience and create more effective marketing campaigns.

Klaviyo also offers powerful segmentation tools that enable you to target specific groups of customers based on their behavior and interests. With these tools, you can send personalized messages to customers at just the right time, increasing the chances of engagement and conversion.

In addition, Klaviyo A/B testing capabilities allow you to test different variations of your campaigns to see what works best, ensuring that you’re always optimizing your marketing efforts.

Klaviyo is an excellent choice for businesses looking to streamline their marketing efforts and deliver personalized, targeted messages to their customers. With its powerful automation tools and deep customer insights, Klaviyo can help you drive growth and engagement in a way that’s both efficient and effective.

Key features of Klaviyo:

  • Email Campaign Management: Klaviyo allows you to create and manage email campaigns, including newsletters, promotional emails, and abandoned cart reminders. You can also customize the look and feel of your emails using drag-and-drop tools and pre-built templates.
  • Segmentation and Personalization: Klaviyo segmentation and personalization features allow you to target specific groups of customers based on their behavior and interests. You can create dynamic segments based on factors such as purchase history, website activity, and email engagement.
  • Automation: Klaviyo automation features let you set up triggered emails based on customer actions, such as signing up for your email list or making a purchase. You can also use automation to send personalized messages at key moments in the customer journey.
  • Data and Insights: Klaviyo provides deep insights into customer behavior, including website activity, purchase history, and email engagement. This data can be used to create more effective marketing campaigns and improve customer retention.
  • A/B Testing: Klaviyo A/B testing capabilities allow you to test different variations of your campaigns to see what works best. This can help you optimize your marketing efforts and increase conversion rates.
  • Integrations: Klaviyo integrates with a wide range of ecommerce platforms, including Shopify, WooCommerce, and Magento. This makes it easy to connect your store data and create targeted campaigns based on customer behavior.

Price Plans of Klaviyo

Klaviyo offers a range of pricing plans based on the size of your email list and the features you need. The plans are as follows:

  • Free: This plan allows you to send up to 250 emails per month to a maximum of 250 contacts.
  • Email: This plan starts at $20 per month for up to 500 contacts and includes everything in the free plan plus more advanced reporting, segmentation, and integration features.
  • Email & SMS: This plan starts at $35 per month for up to 500 contacts and includes everything in the Email plan plus more advanced automation, predictive analytics, built-in CDP and personalization features.

Photos: Klaviyo

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FAQs related of Klaviyo

1. What is Klaviyo primary focus and how does it benefit marketers?

Klaviyo is an email marketing and marketing automation platform designed to help businesses grow their revenue through personalized and targeted communication. Its primary focus is on e-commerce businesses, enabling marketers to create data-driven campaigns that drive conversions and customer retention.

2. How does Klaviyo pricing work and what plans are available?

Klaviyo offers a free plan with limited features, as well as paid plans that provide more advanced capabilities. Pricing is based on the number of contacts in your list, with higher costs for larger lists. Visit Klaviyo pricing page for a detailed breakdown of features and costs.

3. Can Klaviyo integrate with other marketing tools and platforms?

Yes, Klaviyo integrates with popular marketing tools and e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, and more. This allows you to streamline your marketing workflows and utilize Klaviyo features alongside your existing marketing stack.

4. How does Klaviyo ensure high email deliverability rates?

Klaviyo focuses on maintaining a strong sender reputation, using authentication protocols like DKIM and SPF, and providing best practices guidance to help ensure high deliverability rates for your email campaigns. Additionally, Klaviyo monitors and optimizes its sending infrastructure to improve deliverability.

5. Is Klaviyo GDPR and privacy-compliant?

Yes, Klaviyo is GDPR-compliant and provides built-in features to help you manage consent and comply with data protection regulations. They also have a detailed privacy policy and follow industry standards for handling personal data.

6. What kind of customer support does Klaviyo offer?

Klaviyo provides customer support through email and live chat, with priority support available for higher-tier plans. Additionally, they offer a comprehensive knowledge base, video tutorials, webinars, and a dedicated blog to help users learn how to effectively use the platform and improve their marketing strategies.

7. Does Klaviyo offer pre-built email templates and a drag-and-drop editor?

Yes, Klaviyo provides a variety of pre-built email templates and a user-friendly drag-and-drop email builder, allowing you to create professional and visually appealing email campaigns that align with your brand identity.

8. How does Klaviyo handle email list management and segmentation?

Klaviyo allows you to manage and segment your email list using custom fields, tags, and advanced search options. This enables you to create highly targeted and personalized email campaigns based on subscriber behavior, preferences, and other criteria.

9. Can I create landing pages and opt-in forms with Klaviyo?

Klaviyo provides customizable opt-in forms that you can embed on your website or share through a unique URL. However, for creating landing pages, you may need to use a separate tool or integrate with a compatible landing page builder.

Specification: Klaviyo

Common Specifications
Alternative to

Mailchimp

Customer Type

Ecommerce, Medium business, Small business

Deployment Type

SaaS

Device Supported

Android, IOS, Mac OS, Windows

Languages Supported

English

Pricing Model

Annual Subscription, Freemium, Monthly Subscription

Support Options

Developer Portal, FAQs/Forum, Knowledge Base

Training Options

Documentation, Videos

Specification
Email Marketing Features

AB Testing, Auto-Responders, Campaign Scheduling, Campaign Segmentation, CAN SPAM Compliance, Customer Journey Mapping, Customer Segmentation, Customer Surveys, Drip Campaigns, Ecommerce Integration, Event Triggered Actions, List Management, Mobile Responsive Emails, Multivariate Testing, Product Recommendations, SMS Marketing, Template Management, Third Party Integrations, Web Forms, Workflow Management, Auto Notification, CRM integration, CNAME, Data import/export, GDPR-compliant, Scheduling, Social integration, Tracking

Deals & Offers of Klaviyo

Here are the list of latest deals and alternatives available.

5 reviews for Klaviyo

4.8 out of 5
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  1. Elizabeth Harris

    Klaviyo has significantly enhanced our email marketing efforts with its robust automation tools and in-depth customer insights.

    + PROS: Klaviyo has greatly improved our email marketing efforts with its powerful automation tools and deep customer insights.
    - CONS: The learning curve can be steep initially, and customer support can be limited at times.
    Helpful(0) Unhelpful(0)You have already voted this
  2. Arvind Hickman

    My journey with mobile push has been transformative for our marketing strategies.

    + PROS: Klaviyo's integration of mobile push notifications into our existing email and SMS campaigns has seamlessly created a powerful omnichannel approach. The ability to personalize messages based on customer behavior has skyrocketed our engagement rates. Additionally, the drag-and-drop builder is user-friendly, making campaign creation a breeze.
    - CONS: However, the initial setup for integrating our mobile app with Klaviyo's SDKs was more complex than anticipated. We encountered several technical hurdles that required multiple interactions with customer support. While their team was helpful, the time taken to resolve these issues delayed our campaign launches.
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  3. Dan Stone

    Implementing Klaviyo for mobile push notifications has been a game changer for us.

    + PROS: The power of Klaviyo lies in its data-driven personalization capabilities. Using customer data to tailor push notifications has significantly increased our open rates and customer engagement. The seamless experience across email, SMS, and mobile push has enhanced our marketing effectiveness.
    - CONS: On the downside, we've found Klaviyo's pricing structure to be a bit on the higher side, especially as we scale our operations. The cost becomes a significant consideration for a small business like ours, balancing the extensive features with the budget constraints we face.
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  4. Lejf Hansen

    Klaviyo’s mobile push feature has been a valuable addition to our marketing toolkit.

    + PROS: The segmentation and automation features are outstanding, allowing us to send highly targeted and timely push notifications. This has led to improved customer retention and a noticeable increase in app re-engagement. The analytics provided by Klaviyo also offer deep insights into campaign performance.
    - CONS: The main issue we've faced with Klaviyo is the learning curve for some of its more advanced features. New team members require considerable time to become proficient, which has impacted our ability to quickly roll out new campaigns.
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  5. Adi Shmueli

    Since integrating mobile push notifications, we’ve seen a tangible lift in customer engagement.

    + PROS: Klaviyo excels in delivering personalized customer experiences at scale. Their mobile push notifications are not just timely but highly relevant, thanks to their robust data analysis tools. The platform's ability to recover abandoned carts has been particularly impressive, leading to increased conversions.
    - CONS: The platform's user interface, while generally intuitive, can sometimes feel cluttered, especially when managing multiple campaigns across different channels. Finding specific features can occasionally be frustrating, slowing down workflow efficiency.
    Helpful(0) Unhelpful(0)You have already voted this

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