Buying, selling, making payments, maintaining customer relationships, and every other business aspect has gone online. Conducting business online also means creating and maintaining relationships online. A customer support team can help fix things for a customer, like a sale gone wrong, a payment made twice, and a few others.
Just like an offline business, an online business also requires real-time data/feedback to improve their relationships and business. Share on XIn an offline setup, relationships are built based on observations, customer feedback, and interactions. But it is not possible to manage with an online business set up.
Instead, customer browsing data and other online behavior can be captured and analyzed to make strategic decisions. An online business like Shopify would have tons of customers zipping in and out, making purchases, or browsing products. There are tons of transactions taking place by millions of customers daily, which alone generates a humongous amount of data.
Klaviyo helps to build relations across the globe. Email marketing, email campaigns, data-centric segmentation, email personalizations, integrations, and customer profiles are all a part of Klaviyo.
Klaviyo works like a single platform that can be used by a business without logging into multiple systems to get things done. Klaviyo is an email marketing solution that is best suitable for an ecommerce business and is also cloud-based. The data-driven decisions and marketing strategies help businesses of all sizes to grow. It also enables us to build excellent relationships with customers. Klaviyo enables e-commerce businesses to grow and manage without any hassles.
There is no perfect system to address all the challenges of a business.
So it would be a good idea for users to check the features, pricing, benefits, and cons of using Klaviyo and other Klaviyo alternatives.
- Omnisend – Powerful Alternative to Klaviyo
- Privy : Brilliant Alternative to Klaviyo
- Drip : Accredited Alternative to Klaviyo
- ActiveCampaign: Delightful Alternative to Klaviyo
- GetResponse : Valuable Alternative to Klaviyo
- SendinBlue : No-fail Alternative to Klaviyo
- ConvertKit : Brilliant Alternative to Klaviyo
- Clevertap : Professional Alternative to Klaviyo
- An overview of all the tools mentioned in this guide
- Our Experience
- Questions asked while looking for Klaviyo alternatives:
Features of Klaviyo
One-click integrations | Powerful Segmentation | Personalized emails |
Custom activity fields | Real-time tracking | Facebook Advertising |
API for custom integration | Product recommendations | Customer profiles |
Website tracking | Dynamic data blocks | Triggered emails |
Abandoned cart series | Welcome emails | Automated list imports |
Email newsletters | Order follow-ups | Drag-and-drop email design |
Use cases of Klaviyo
- Upsell through email and newsletter.
- Email marketing
- Marketing campaigns
Integrations of Klaviyo with Shopify
Klaviyo offers integration with Shopify, but both require users to have a separate account, and any changes made to a Shopify account does not reflect on the Klaviyo account.
Disadvantages of using Klaviyo
- Lack of email design features
- Challenging to implement workflow designs
- Requires users to get training
- Integrations with Magento and a few others are laborious.
Like every other provider, Klaviyo also has a few of its drawbacks.
It would be good if users can conduct a bit of research on Klaviyo alternatives with their features, integrations, pricing, benefits, and use cases to get a better idea of which of them are best suitable for a business’s requirements.
Omnisend – Powerful Alternative to Klaviyo
Omnisend is one of the best Klaviyo alternatives. Omni send offers various powerful features that enable businesses to manage emails, social media, SMS, and marketing strategies, all with a single automated and personalized platform.
Built-in templates, personalized emails, and many other features help businesses stay in constant contact with their customers. While planning an email marketing campaign, the list of to-do things can get overwhelming.
Omni send is an email marketing automation platform that saves your teams’ time through its pre-designed templates and a content editor that helps your team resend emails, create engaging content for your email campaigns, and much more effortlessly.
Features
Email and newsletter templates | Facebook Messenger marketing | Image editor |
Push notifications | Welcome emails | Product Picker |
Order confirmation emails | Abandoned Cart emails | Coupon code creation |
Birthday emails | Customer Reactivation emails | Campaign Booster |
Landing page creation | Cross-Selling capabilities | Smart contact segmentation |
Popup signup forms | Gamification for lead | Customer feedback forms |
Smart Send Solution | Signup boxes capturing | Omnichannel marketing campaigns |
Benefits
- Automated personalized marketing
- Excellent tools to help improve customer engagement
- Contact segmentation is easier
- Effective newsletters
- Reporting tools help to conduct an in-depth analysis of campaigns
Use cases
Getting started
- Import your subscribers, segment your contacts, follow the warm-up plan, and set up at least one Campaign per day.
- Sender’s email address, sender’s domain, and IP address are a few things that may impact the placement of your email.
Integrations
Zapier | Tidio Live Chat | Smile |
Open Cart | Shopify | After Ship |
Magento | Shopify Plus | Ship Station |
Woo Commerce | Big Commerce | Re Charge |
Loyalty Lion | Yotpo |
Pricing
The free plan covers one user, live view & customer profiles of website tracking, website tracking data history for one month, up to fifteen thousand emails per month, email campaigns, up to five segments, three active sign up forms, sign up boxes, popups, and landing pages. The free plan also covers email templates, image editor, sales reports, Zapier integration, discount coupon code, product content block, and Tidio live chat.
The Standard plan costs $16 per month or $13 per month when paid annually and covers up to three users. All the free plan features are a part of this plan.
Email & SMS campaigns, abandoned cart, welcome, Browse/Product abandonment, order & shipping confirmation, cross-sell, birthday, and order follow-up are part of the Standard plan. The customized workflows, customer reactivation & feedback, automated SMS, optional branding, unlimited signup forms, campaign booster, product picker, and wheel of fortune are a part of this plan.
The standard plan includes up to twenty segments, a data history of up to three months of website tracking, integrations, reporting, gift box, scratch card, and email &chat support 24/7.
The Pro plan costs $99 per month or $80 per month when paid annually and covers up to five users. All the standard features are a part of the pro plan.
Integrations, six months of data of industry-leading analytics, push notifications, customer feedback, and up to two hundred custom events are covered under the pro plan.
Free SMS credits, push notifications sends, up to fifty segments, priority support, domain signature, and Google customer match are also a part of this plan.
The enterprise plan is available at a customized price.
It covers all the Pro plan features, Facebook messenger marketing, free SMS credits, unlimited seats & emails per month, advanced workflow customization, unlimited additional fields, and a dedicated account manager.
Parameters | Klaviyo vs | Omnisend |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | A great choice for ecommerce The free plan offers advanced features Wide range of automation. |
What we don’t like? | It is expensive $1000 for 5000 contacts. | Limited integrations Deliverability rates are not very good. |
Pricing | Paid plan starts @ $30/mo | The paid plan starts @ $16/mo |
Best for | Shopify owners SMBs | For multichannel marketing requirements |
Privy : Brilliant Alternative to Klaviyo
Privy is another klaviyo alternative that helps businesses grow their email list, reduce cart abandonment, improve repeated visits, send coupon reminders, and stay in constant contact with their customers without any hassle.
Privy is also an excellent fit for an e-commerce business.
Features
Spin wheels | Targeted campaigns |
Coupon generator | Email Collection Tool |
Drag and drop designer | Autoresponders |
Benefits
- Helps to create a custom callout
- Helps to build a mailing list
- Easy to use interface
- Predefined templates
- Reporting
Use cases
- Exit intent email capture
- Cart saving display
- Cross-sell display
Getting started
Create a Privy account and connect it with your business website
Setup a domain to send emails and update the business address
Import existing subscribers/ contacts list
Configure the integrations
Integrations
Wix | Big Commerce |
Woo Commerce | Squarespace |
Hubspot | Weebly |
Volusion | Shopify |
Magento | Shopify Plus |
Pricing
The free plan offers up to five thousand page views per month. Customizations, integrations, every display type, and email & live chat support are a few other features that are a part of the free plan.
The Privy email plan costs $13 per month. It covers unlimited emails, automated cart abandonment emails, promotions, one-off emails, automated email sequence, sending newsletters, and order follow-up, and email reminders, along with the free plan features.
The Privy text plan costs $10 per month and enables users to send up to six hundred texts per month to one user. Coupon integrations, Shopify cart, sign -up texts (automated), automated cart abandonment texts, and all the other Privy email plan features are a part of the Privy text plan.
The Starter plan costs $30 per month.
Unlimited emails to unlimited contacts, unlimited flyouts, popups, display types, promotions, newsletters, one-off emails, and other Privy text plan features are a part of the starter plan.
Parameters | Klaviyo vs | Privy |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | All plans allow unlimited email sends The tool is pretty easy to use. Beautiful email templates |
What we don’t like? | It is expensive $1000 for 5000 contacts. | Doesn’t allow complex automation workflows. |
Pricing | Paid plan starts @ $30/mo | The paid plan starts @ $15/mo |
Best for | Shopify owners SMBs | For simple well-designed features. |
Drip : Accredited Alternative to Klaviyo
Drip is a cloud-based email marketing software. Drip enables businesses to customize email campaigns, automated workflows, integrations, and much more.
Features
Lead Scoring | One-Off Emails | Email Address Capture |
Campaign Templates | Drip Campaigns | Process Automation |
Subscriber List Management | Performance Tracking | Split Testing |
Facebook Ads | Workflow Builder | Subscriber Tagging |
Benefits
- Targeted campaigns
- Automated workflows
- Visual application
Use cases
- Onboarding campaign
Getting started
- Fill out the business details and create an account.
- Start accessing the dashboard, navigation, and tags.
- Add customized fields, start campaigns, and segments.
- Set up an automated workflow
Integrations
Recurly | Shopify |
Pipe Drive.io | Thrive Cart |
Salesforce | Strip |
PayPal |
Pricing
- The Starter subscription is free and covers unlimited emails & users, up to a hundred subscribers, Opt-in widgets, API access, automated email marketing, integrations, lead scoring, and purchase notifications.
- The Basic subscription costs $49.00 per month and $41.00 per month when billed annually. Five thousand subscribers and all the other Starter subscription features are a part of the Basic subscription.
- The Pro subscription costs $99.00 per month and $83.00 per month when billed annually. API access and all the other features in the basic subscription are a part of the pro subscription.
- The High Volume subscription is on a quote basis.
A three week free trials are available for the basic and pro subscriptions.
Parameters | Klaviyo vs | Drip |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | Creating automation is pretty easy. Very detailed and helpful documentation. |
What we don’t like? | It is expensive $1000 for 5000 contacts. | Not a very large repository of templates. Also, you need to track your subscriber count. |
Pricing | Paid plan starts @ $30/mo | The paid plan starts @ $19/mo |
Best for | Shopify owners SMBs | Power segmentation features |
ActiveCampaign: Delightful Alternative to Klaviyo
Active Campaign is an excellent marketing automation platform for small businesses looking to work with user-friendly marketing software.
Engaging emails, social media marketing, and more than a hundred integrations are all a part of this klaviyo alternative.
Features
- Marketing automation
- Smart autoresponders and email templates
- Built-in integrations with over 200 external services
- Drag and drop email designer
- Track your contacts on-site and in your apps
- Campaign, contact, as well as list reporting
- Track where your contacts live or travel
- Add live ecommerce data and even videos to your emails
- Marketing through SMS and newsletter
- Phone, live chat, and email support
- Sales automation
- Demographics based contact finding and advanced segmentation
- Dynamic email content and social media mentoring
- Custom forms for your landing pages
Benefits
- Site tracking
- Event tracking
- Email split testing
- Advanced Lead scoring
Use cases
- Sales funnel into stages
- Creating a pipeline
- Lead scoring
- Marketing automation
Getting started
- Download the getting started checklist
- Get a tour of the platform and take the course
- Register a walk-through
- Join the community
Integrations
Accounting Suite | Base CRM |
Big commerce | Basecamp |
123ContactForm |
Pricing
- The Lite Plan costs $15per month or $9per month when paid annually. Up to three users, unlimited sending, email marketing, marketing automation, newsletters sending, and chat & email support are a part of the lite plan.
- The Plus Plan costs $70 per month or $55 per month when paid annually. Includes custom – branding, domain, user permissions, unlimited sending, lead scoring, up to twenty-five users, deep data integrations, SMS marketing, and one on one integrations along with the other lite plan features.
- The Professional Plan costs $159 per month or $129 per month when paid annually. The professional plan includes site messaging, attribution, up to fifty users, and all the plus plan features.
- The Enterprise Plan costs $279 per month or $229 per month when paid annually. Free – social data & design services, phone support, unlimited users and sending Uptime SLA, a custom mail server domain, and all the professional plan features.
Parameters | Klaviyo vs | ActiveCampaign |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | One of the best automation out there. Good deliverability rates. |
What we don’t like? | It is expensive $1000 for 5000 contacts. | The learning curve is steeper with overwhelming features. |
Pricing | Paid plan starts @ $30/mo | The paid plan starts @ $15/mo |
Best for | Shopify owners SMBs | Large e-commerce stores |
GetResponse : Valuable Alternative to Klaviyo
If you are looking for software to cover all your email marketing and automation needs, get a response is the right choice. You can use it for marketing campaigns, track your efforts, analyze fluctuations in real-time, make data-driven decisions, and realign your marketing strategies as per the changes.
Sending emails to any subscribers without worrying about the email content/ template is a hassle-free experience if you are using the content editor. The email marketing and automation features enable sending unlimited emails to subscribers.
Even the free trials allow email to a thousand subscribers. Integrations and marketing tools make it one of the best among the Klaviyo alternatives.
The 24/7 support center helps to get started without any hassles.
Features
Responsive Email Design | A/B Testing |
Inbox Preview | Landing Pages |
List Booster | Autoresponders 2.0 |
Email Intelligence | Email Creator |
Benefits
- Build a subscriber list
- Setup and track campaigns
Use cases
- Manage funnels
- Improve sales process
- List building
- Email automation
Getting started
- Add / import contacts list
- Integrate accounts for recurring imports
- Plan campaigns and manages sales
- Analyze results and plan new strategies
Integrations
Zendesk | Zapier |
Eventbrite | Wishpond |
Flip cause | Survicate |
Instapage | Zoho SalesIQ |
Pricing
The Pro plan costs $49 per month or $40.18 per month as an annual fee of $34.30 for twenty-four months. CRM, up to three users, up to a hundred attendees, web event tracking, scoring, up to five thousand contacts, and automated segmentation.
The Max plan costs $165 per month or $135.30 for a year, or $115.50 for twenty-four months. Salesforce integration, custom DKIM, up to five hundred attendees, five users, up to ten thousand contacts, and all the pro plan features.
The Enterprise plan costs $1,199 per month or $839 for twelve months, or $719 for twenty-four months.
Dedicated: IP address & infrastructure, ten users, and a hundred thousand contacts are a part of this plan. This plan also includes max plan features.
Parameters | Klaviyo vs | GetResponse |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | List automation is very intelligent. You can create social media and Google ads. |
What we don’t like? | It is expensive $1000 for 5000 contacts. | Automations are available only on higher plans. |
Pricing | Paid plan starts @ $30/mo | The paid plan starts @ $15/mo |
Best for | Shopify owners SMBs | Large e-commerce stores that have complex automation needs. |
SendinBlue : No-fail Alternative to Klaviyo
Brevo is another one of those klaviyo alternatives that enable businesses to launch email campaigns, marketing automation, create landing pages, generate leads, and do much more on a single platform. Brevo is easy to use and enables users to improve their communication with their contacts.
Organizing contact lists based on demographics and target groups helps engaging draft content and enables users to strategize marketing strategies.
The chat functionality enables users to stay in constant contact with their customers for various reasons like product inquiries, complaints, and order/ payment follow-ups.
Features
Google Analytics integration | Transactional email | Email campaigns |
Facebook ads | Landing pages | SMS marketing |
Marketing automation | Trigger monitoring | Shared inbox |
Retargeting display ads | Subscription forms | Signup forms |
Flexible, customizable layouts | Chat | CRM |
Benefits
- Promote collaboration between teams
- Effective Facebook ads
- Customer workflows
- Email and SMS campaigns
- Track customer behavior
- Automated email campaigns
- Personalized landing pages
Use cases
- Marketing automation to welcome new contacts
- Abandoned cart recovery
- Contact list management with marketing automation
Getting started
- Set up an account on Sendin Blue and get the API key.
- This API key is essential, and works are an account credential for all your activities.
Integrations
Privy | Wix | Thrive Leads |
Zapier | Ninja Forms | Shopify |
Pipedrive | Shop ware | Jimdo |
Presta Shop | Magento | WordPress |
SurveyMonkey | Google Analytics | HubSpot |
Woo Commerce | Opt-in monster | Intercom |
Pricing
- The Free plan covers up to three hundred emails per day and unlimited contacts.
- The Lite plan costs $25 per month and covers Sendin Blue logo removal, email support, unlimited sending, advanced statistics, up to a hundred thousand emails, and all the features covered in the free plan.
- The Premium plan costs $65 per month and includes all the features in the Lite plan. Up to 10K emails, marketing automation, landing pages, phone support, Facebook ads, and multi-user access are all a part of this plan.
- The enterprise plan can be customized and covers SSO, access for over ten users, priority sending, priority support, and customer success.
Parameters | Klaviyo vs | Sendinblue |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | Solid email automation features. Supports SMS marketing Low-cost plans |
What we don’t like? | It is expensive $1000 for 5000 contacts. | 300 emails/day is not a very good offer. |
Pricing | Paid plan starts @ $30/mo | Paid plan starts @ $25/mo |
Best for | Shopify owners SMBs | Small to medium-sized businesses |
ConvertKit : Brilliant Alternative to Klaviyo
Convert Kit is an email marketing automation software that is cloud-based and is an excellent fit for small businesses, bloggers, YouTubers, podcasters, and course content creators. Convert kit helps in email marketing automations, workflow automations, email sequencing, landing page templates, and much more without any hassles of using multiple platforms.
Features
Drip email marketing | Automation | Customizable landing page |
Landing page templates | Broadcasts | Custom patterns & textures |
Multiple incentives | Email scheduling and sequences | Drag and drop |
Automation blueprints | Custom opt-in forms | Custom segmenting |
Personalized messages | Post-specific opt-in forms | Subscriber exclusion |
Benefits
- ROI
- Email broadcasts to the subscriber list
- Automation rules
- Integrations
Use cases
- Blogger
- Podcaster
- course content creators
Getting started
- Sign up for a Convert Kit account
- Set up your account info in Convert Kit
- Set up a form
- Add the form to your website
- Add tags and segments
- Import your contact list
Integrations
Sumo | Mail Munch | Thinkific |
Teachable | Gravity Forms | Bounce Exchange |
Rainmaker | Lead pages | Acuity Scheduling |
Optimize Press | Member Mouse | Shopify |
WordPress | Woo Commerce | Unbounce |
Pricing
- A Free Trial is available
- Zero to one thousand subscribers costs $29 per month.
- One thousand to three thousand subscribers cost $49 per month.
- Three thousand to five thousand subscribers cost $79 per month.
- A customized quote is available for volume subscription.
All the plans include unlimited – Emails, Automation rules, Landing pages, Courses, and forms.
Parameters | Klaviyo vs | ConvertKit |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | Email marketing tool for creators Allow sales of digital products. |
What we don’t like? | It is expensive $1000 for 5000 contacts. | Very high pricing range. |
Pricing | Paid plan starts @ $30/mo | Paid plan starts @ $29/mo |
Best for | Shopify owners SMBs | For decent amount of integrations |
Clevertap : Professional Alternative to Klaviyo
CleverTap is another best among the klaviyo alternatives, a comprehensive platform that enables uses to manage analytics, user engagement, and improve brand awareness. With the analytics feature (real-time), users can make well-informed decisions and realign marketing strategies based on consumer behavior. The marketing platform has pre-built campaigns that help improve ROI, user retention, and app engagement.
Features
Server APIs | Uninstall Tracking and Analysis | Retention Cohorts |
User Segmentation | Triggered and Scheduled Campaigns | Clever Campaigns |
Personalization | Device Crossovers | Rich User Profiles |
A/B Testing | Funnels | Attribution |
Benefits
- User insights
- Segmentation
- Personalized messages help to improve customer engagement
Use cases
- Streaming Apps
- Ecommerce Apps
- Travel Apps
Getting started
- Log into your Clever Tap account.
- Click on your account and go to the Clever Tap dashboard that is in blue.
- The dashboard will be in blue.
- Click the Explore Demo Account button.
Integrations
Parse | Unity |
Woo-commerce | Segment |
Magento | Cordova |
Pricing
- A Free Trial is available.
- The Growth Plan includes all the analytics and engagement features, and you can contact the vendor for cost.
- The Advanced Plan includes features that enable engagement, and you can contact the vendor for cost.
- The Enterprise Plan includes all the features that help data management and security. You need to contact the vendor for cost.
Parameters | Klaviyo vs | Clevertap |
---|---|---|
What do we like? | Modern email templates compatible with dynamic blocks Prebuilt workflow repository is extensive | Nice analytics Help you find trends in your sale and buying patterns. |
What we don’t like? | It is expensive $1000 for 5000 contacts. | Uploading images Template customization |
Pricing | Paid plan starts @ $30/mo | N/A |
Best for | Shopify owners SMBs | For analytics to improve conversions. |
An overview of all the tools mentioned in this guide
Klaviyo alternatives | Pricing | Features summary |
---|---|---|
Omnisend | The paid plan starts @ $16/mo | What is good? A great choice for ecommerce The free plan offers advanced features Wide range of automation. What is not good? Limited integrations Deliverability rates are not very good. |
Privy | The paid plan starts @ $15/mo | What is good? All plans allow unlimited email sends The tool is pretty easy to use. Beautiful email templates What is not good? Doesn’t allow complex automation workflows. |
Drip | The paid plan starts @ $19/mo | What is good? Creating automation is pretty easy. Very detailed and helpful documentation. What is not good? Not a very large repository of templates. Also you need to track your subscriber count. |
ActiveCampaign | The paid plan starts @ $15/mo | What is good? One of the best automation out there. Good deliverability rates. What is not good? The learning curve is steeper with overwhelming features. |
GetResponse | The paid plan starts @ $15/mo | What is good? List automation is very intelligent. You can create social media and Google ads. What is not good? Automations are available only on higher plans. |
Brevo | Paid plan starts @ $25/mo | What is good? Solid email automation features. Supports SMS marketing Low-cost plans What is not good? 300 emails/day is not a very good offer. |
Convertkit | Paid plan starts @ $29/mo | What is good? Email marketing tool for creators Allow sales of digital products. What is not good? Very high pricing range. |
Clevertap | N/A | What is good? Nice analytics Help you find trends in your sale and buying patterns. What is not good? Uploading images Template customization |
Our Experience
Along with all the other aspects of business, marketing has also moved digital. Several email marketing software available in the market enables businesses to stay in constant contact with their customers. They are also easy to use, and well fit for an e-commerce business needs, understand the customers’ behavior, and manage marketing campaigns quickly and effortlessly much more.
Klaviyo offers some exciting features like Facebook advertising, reporting, website tracking, personalized emails, integrations, email templates, and many others that are both easy to use and saves a lot of time.
Klaviyo is a great email marketing software, and its integration with Shopify makes it an excellent choice for e-commerce businesses.
But lack of email designs, difficulty in implementing workflow designs, and a few integrations that are not very easy to use lead users to look for the other Klaviyo alternatives. Several good email marketing and automation software in the market offers some of the best marketing tools.
This email marketing tool Enables users to send emails to unlimited subscribers, email marketing services, launch marketing campaigns, and do much more effortlessly. Every marketing automation platform available in the market offers some exciting marketing tools and other features. Most of them offer a free trial. Whether they are Klaviyo alternatives or not, they all offer pricing plans that are the best fit for different business sizes.
A basic plan has limited features and works great for a small business with a limited customer list. Most of these Klaviyo alternatives like the drip, active Campaign, omni send, and a few others are easy to use and are an excellent choice for an email marketing platform.
While dozens of software like MailChimp and others, it is essential to choose the most relevant business requirements.
We have discussed in detail the Klaviyo alternatives that are best suitable for an ecommerce business. Many others in the market are fit for other businesses too. Choosing them based on the tool they offer, ease of use, and pricing plans would be a great idea. An email marketing tool plays a vital role in an online business.
It is crucial to maintain constant contact with the customers, and an email automation platform enables businesses to use it effortlessly!
Questions asked while looking for Klaviyo alternatives:
What are some other options besides Klaviyo?
While Klaviyo is a popular choice for email marketing, there are several robust alternatives like MailerLite, Omnisend, ActiveCampaign, and Constant Contact. These platforms offer varied features that cater to different business sizes and needs, ranging from simple interfaces for small businesses to advanced automation for larger enterprises.
Who competes most closely with Klaviyo?
Klaviyo closest competitors include Omnisend, MailerLite, Brevo, ConvertKit, and Mailchimp. Each of these platforms offers unique strengths in automation, customer segmentation, and analytics, challenging Klaviyo with their comprehensive marketing tools and integration capabilities.
In what ways is Klaviyo superior to Omnisend?
Klaviyo outshines Omnisend with its deep integration capabilities with e-commerce platforms like Shopify and WooCommerce, advanced segmentation features, and detailed analytics that help marketers tailor their campaigns more precisely.
What makes Klaviyo so widely used?
Klaviyo popularity stems from its seamless integration with multiple e-commerce platforms, powerful segmentation tools, and the ability to trigger emails based on customer behavior. This makes it an invaluable tool for e-commerce businesses looking to personalize their marketing efforts.
How often are contacts overlooked in Klaviyo?
Klaviyo is designed to optimize engagement, but occasionally contacts may be overlooked if they do not meet certain engagement criteria set within the platform’s automation rules. Regular database maintenance and segmentation refinement can minimize this issue.
Is Klaviyo more costly than Mailchimp?
Klaviyo generally tends to be more expensive than Mailchimp, especially at higher contact volumes due to its advanced segmentation and automation features tailored for e-commerce businesses, which provide significant value for targeted marketing strategies.
What is the primary use of Klaviyo?
Klaviyo is primarily used for email marketing and customer segmentation within the e-commerce sector. It excels at automating personalized marketing campaigns based on user behavior and purchase history.
What distinguishes Klaviyo?
Klaviyo sets itself apart with its powerful analytics and segmentation capabilities, allowing users to create highly personalized email marketing campaigns. Its deep integrations with e-commerce platforms also enable advanced tracking of customer interactions.
Does Klaviyo offer a unique feature?
Yes, one of Klaviyo unique features is its ability to dynamically transfer data between an e-commerce platform and its system, allowing for real-time personalization of marketing messages based on up-to-date customer behavior and preferences.
Is there a free version of Klaviyo available?
Klaviyo offers a free tier, suitable for small businesses, which allows users to send emails to up to 250 contacts and send 500 email messages per month, providing a good starting point for new e-commerce ventures.
Is Klaviyo better than Attentive?
While both platforms are strong in personalized marketing, Klaviyo often edges out Attentive in terms of integration with e-commerce platforms and advanced data analytics capabilities, making it particularly useful for data-driven marketing strategies.
What can you do with Opto?
Opto is designed for optimizing digital advertising campaigns. It uses AI to automate the management of ads across platforms, helping users to maximize their ad spend efficiency and improve conversion rates.
What’s the purpose of Bloomreach?
Bloomreach offers digital experience platforms that combine AI-driven search, merchandising tools, and robust marketing automation features to help businesses enhance their online customer experiences and drive sales.
Are Klaviyo prices lower than Mailchimp?
Klaviyo pricing can be higher than Mailchimp, especially for larger email lists, due to its extensive automation features and detailed segmentation capabilities, which are particularly beneficial for e-commerce businesses.
Is HubSpot comparable to Klaviyo?
HubSpot offers a broader range of marketing solutions beyond email, including CRM, sales tools, and content management, making it a more comprehensive platform compared to Klaviyo specialized focus on e-commerce email marketing.
What is Bloomreach pricing?
Bloomreach pricing is not publicly listed as it often tailors its costs based on the specific needs and scale of a business, focusing on providing customized solutions that include content management, search optimization, and personalized marketing.
What is the function of CleverTap?
CleverTap combines user analytics and engagement tools to help businesses deliver personalized experiences across all customer touchpoints. Its real-time processing capabilities allow for immediate reactions to user actions, enhancing customer engagement.
Can Klaviyo be compared to Attentive?
While both Klaviyo and Attentive specialize in email marketing for e-commerce, Klaviyo offers more extensive integration options and a more robust analytics dashboard, which can be decisive factors for businesses looking for detailed performance metrics.
Is Klaviyo similar to HubSpot?
While both offer powerful marketing automation tools, Klaviyo is more focused on email marketing and integration with e-commerce platforms, whereas HubSpot provides a broader suite of services that include CRM and inbound marketing strategies.
Is Omnisend effective for email marketing?
Omnisend is highly effective for e-commerce email marketing, offering features like automation workflows, segmentation, and SMS integrations, which make it a suitable alternative to Klaviyo for businesses looking to diversify their communication channels.
Is Klaviyo superior to Privy?
Klaviyo is generally considered superior to Privy in terms of automation and integration capabilities, particularly with large e-commerce platforms. Privy offers basic tools suitable for smaller scale operations, whereas Klaviyo caters to a broader range of business sizes and needs.
Which CMS integrates best with Klaviyo?
Shopify and WooCommerce integrate seamlessly with Klaviyo, making it an ideal choice for e-commerce businesses using these platforms. These integrations facilitate advanced customer segmentation and targeted marketing campaigns directly tied to user actions on the website.
What is the most effective platform for email marketing?
While the choice can depend on specific business needs, platforms like Klaviyo, Mailchimp, and HubSpot are frequently recognized for their comprehensive features in automation, segmentation, and analytics, making them highly effective for targeted email marketing campaigns.
Is the concept of email marketing becoming obsolete?
No, email marketing remains a crucial element of digital marketing strategies due to its effectiveness in reaching and engaging audiences directly. Innovations in segmentation and personalization have only increased its value and efficacy.
Who owns Omnisend?
Omnisend is an independent company that has been growing rapidly in the e-commerce email marketing space, known for its user-friendly platform and effective marketing automation tools.
Is Omnisend user-friendly?
Yes, Omnisend is known for its user-friendly interface, making it easy for marketers to create, run, and manage email campaigns without needing extensive technical knowledge, which appeals to businesses of all sizes.
What advantages does Omnisend offer?
Omnisend offers advantages like integrated SMS and email marketing campaigns, user-friendly automation tools, and the ability to create dynamic customer segments based on shopping behavior, enhancing the effectiveness of marketing efforts.
Is Klaviyo better than Privy?
Klaviyo offers more advanced features than Privy, particularly in terms of data analytics and integration capabilities. Its ability to leverage customer data for personalized marketing campaigns makes it a stronger choice for medium to large e-commerce businesses.
Is Klaviyo considered a unicorn company?
While Klaviyo has achieved significant valuation and growth, it is not traditionally categorized as a unicorn company. However, its impact in the e-commerce and email marketing industry is substantial, rivaling that of many well-known tech unicorns.
Is investing in Klaviyo worthwhile?
Investing in Klaviyo is often considered worthwhile for e-commerce businesses looking to leverage sophisticated email marketing tools and analytics to drive sales. Its ability to increase customer retention and conversion rates justifies the investment for many businesses.
Is Klaviyo a CRM or ESP?
Klaviyo is primarily an Email Service Provider (ESP) with strong CRM functionalities, focusing on leveraging customer data to drive personalized email marketing campaigns, making it a vital tool for e-commerce businesses.
How does Klaviyo outperform Mailchimp?
Klaviyo outperforms Mailchimp in its ability to integrate deeply with e-commerce platforms, provide detailed customer insights, and automate highly personalized email campaigns based on real-time data, offering a significant edge in targeting and conversion.
What are the key differences between Privy and Klaviyo?
The key differences between Privy and Klaviyo lie in their target user base and feature sets. Privy is more suited for small businesses and offers basic pop-ups and email marketing tools, while Klaviyo provides a comprehensive suite of features designed for scaling e-commerce businesses with complex needs.
Does Klaviyo offer a plan that is free of charge?
Klaviyo does offer a free plan, which includes basic features and allows for sending up to 500 emails to 250 contacts per month. This plan is ideal for small businesses or startups just beginning to explore email marketing.
Who are Klaviyo main competitors?
Klaviyo main competitors in the email marketing space include Mailchimp, HubSpot, and Omnisend. Each offers unique features that cater to different aspects of email marketing and customer engagement.
Is Klaviyo compliant with HIPAA?
Klaviyo is not inherently HIPAA compliant, but it offers tools that can help businesses in the healthcare sector configure their accounts to meet HIPAA standards. It is essential for users to ensure they enable and use these features correctly.
How does Klaviyo functionality enhance user experience?
Klaviyo enhances the user experience by offering a robust set of automation tools that enable businesses to send personalized communications based on specific customer behaviors and preferences, increasing engagement and loyalty.
What is Klaviyo mainly used for in businesses?
Klaviyo is mainly used by businesses to drive sales through targeted email marketing campaigns. Its advanced segmentation and personalization capabilities make it an invaluable tool for converting prospects into loyal customers.
Are there any major downsides to using Klaviyo?
The major downside to using Klaviyo is its cost, particularly for businesses with large email lists, as pricing can escalate quickly. Additionally, the platform extensive features require a learning curve to fully leverage its capabilities.
How cost-effective is Klaviyo compared to other platforms?
While Klaviyo might be pricier than some alternatives, its cost-effectiveness is evident in the ROI it delivers through advanced targeting and segmentation features. For businesses focused on growth and customer retention, Klaviyo offers a valuable investment.
Is there a better alternative for marketing automation than Klaviyo?
For businesses looking for alternatives to Klaviyo, platforms like Omnisend or MailerLite may offer better solutions, especially if they require broader marketing automation beyond email, including CRM capabilities and multi-channel marketing.
What features make Klaviyo a preferred choice over others?
Klaviyo integration with e-commerce platforms, powerful segmentation tools, and real-time analytics make it a preferred choice for businesses that prioritize data-driven email marketing campaigns to boost their sales and customer engagement.
What are the critical features of Klaviyo that differentiate it in the market?
Klaviyo critical features that differentiate it include its advanced segmentation, integration with e-commerce platforms, and the ability to track and analyze customer behavior in real time, allowing for highly targeted and effective marketing campaigns.
Who stands as the greatest competition to Klaviyo?
Mailchimp and HubSpot are considered Klaviyo greatest competition due to their wide range of features, large user bases, and comprehensive marketing solutions that cater to both small businesses and large enterprises alike.
Why might one choose Klaviyo over other marketing tools?
One might choose Klaviyo over other marketing tools for its superior data analytics, robust integration capabilities with major e-commerce platforms, and its focus on maximizing the effectiveness of email marketing campaigns through detailed customer insights and personalization.
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I used to use MailChimp for my online business because of it’s easy integration with shopify and cheap rates. My opinion is that Klaviyo offers better email automation. Our open rates are higher, and our emails are automated, so it’s mostly hands off.
Omnisend tool gives me detailed reporting about the customer journey. Through this tool, I am able to run my campaigns more effectively and my social advertisement has become very productive. I am in a better position to make more changes to my plans now.
The growth of our email marketing has been generated by the growth of GetResponse, a CRM-oriented software. Our ability to make decisions based on the reports and analysis of this resource has improved.
Thanks for the detailed comment!
There are a variety of options. Drip asks how complex the e-mail marketing is and of course can help with it. I’m very happy.
Awesome; what other tools are you using?