Email Marketing Marketing

11 Easy to Use Drip Email Marketing Tools for Small Business

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Last year I invested most of my time learning analytics and social media the right way. Now focused to learn more about drip email marketing automation, no doubt, there is a tremendous amount of work involved in creating and scheduling drip email campaigns, ensuring that the campaign is deployed in the right way to get ROI.


How about smart ways to go with managing email campaigns? With the influx of drip email marketing tools and automation tools, this year I tried the below mentioned seven popular marketing tools.

The 7 drip email marketing tools on our list are:


Aweber: Let’s have the oldest email marketing services provider first, Aweber is the original autoresponder from last decade, now having more than 100,000+ customers throughout the world. Aweber has a famous $1 account activation for easy customer on-boarding. This year I am planning to give a try to Aweber.

Update: Aweber is GDPR and CCPA compliant as per their website “AWeber is already self-certified with both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield, and we comply with lawful transfers of EU/EEA personal data to the U.S. as per our Privacy Shield Certification.”

A detailed review of Aweber and its alternatives can be found here and a comparison of Aweber vs Mailchimp.

Get Response

GetResponse: Another popular email marketing and drip email automation platform which is available as an app for iOs and Android users lets them create plain text emails and send them, preview html newsletter and view detailed reports of email campaigns (email open rate, bounce rate, click report, etc). It also has more than 100+ integrations available! Sounds pretty interesting?


To abide by the GDPR and CCPA guidelines GetResponse has introduced several checks. Some of them include:

An overall strategy to make their application GDPR and CCPA compliant.

An audit of their data processing schemes

A data protection officer.

A special email address to manage all the GDPR and CCPA and data protection queries.

You can read GetResponse review and a comparison for GetResponse vs MailChimp.


Drip: Drip is the new entrant in email marketing space and places itself with “more than a basic email marketing tool“. Drip has more features where it stands out from all; having easy to make drip email automation workflow, end-to-end email tracking, subscriber engagement activity monitoring, segment builder and more. Drip also has built-in integrations available for instant import of email subscribers and tracking of subscribers from eCommerce platforms.

drip email marketing tools


To be GDPR and CCPA compliant Drip has added several features such as adding checkboxes to opt-in forms, drafting consent copy and making it available wherever needed, sending double opt-in forms to the customers and many more. You can check the features right here.

Read a review of Drip email automation and comparison of drip email automation software.

Aritic PinPoint

Aritic PinPoint: One more entrant into email marketing and marketing automation space is a product from the Aritic platform. Aritic PinPoint places itself as “full-stack marketing automation platform“. It has pioneered marketing communication automation and analysis for B2B and B2C companies which have slightly different requirements when it comes to marketing operations.

For B2B businesses, Aritic offers Sales CRM with Aritic PinPoint, for eCommerce business, it has more advance multi-channel communication automation to work with platforms like Magento, Shopify, WooCommerce, and OpenCart.

The products offered by Aritic PinPoint include:

drip email marketing

UpdateAritic Pinpoint has updated and reviewed its internal data processes to ensure compliance with GDPR and CCPA.


ConvertKit: An email marketing automation for bloggers and online creators is definitely worth trying. ConvertKit works on tags and operates all kind of drip email automation campaigns. A definite lightweight email tool for starters and new content creators on the internet.

11 Easy to Use Drip Email Marketing Tools for Small Business 1

You can find ConvertKit Review and a comparison here.

GDPR and CCPA update:

With the introduction of GDPR and CCPA ConvertKit has overhauled their infrastructure and also their data processing operations. Some of its GDPR and CCPA features include:

  • Find EU subscribers: You can quickly filter your EU customers so that you can find which subscribers need consent.
  • Add checkboxes inside the forms to get consent from new subscribers. The text for the checkboxes is easily customizable so the users can make changes as per their specific needs.
  • Right to erasure where on request all the data of an individual will be deleted from the database.


SendinBlue: Blue is the favorite of the internet world. Isn’t it?

SendinBlue stands with basic landing page builder and email marketing campaign tools, with new built-in automation for a marketing team to work upon. More to this, SendinBlue has worked upon email deliveries and has a good reputation for email delivery to inbox among the online marketers.

drip email marketing tools

You can read the SendinBlue review here and comparison of SendinBlue with MailChimp is here.


MailChimp: It’s not surprising to know that MailChimp is one of the most popular and widely used marketing automation web apps. Not just great features, with its free API, users can integrate with popular third-party services like Google Contacts, PayPal, Twitter, WordPress, Wufoo and many more. I am already having my hands-on with Mailchimp for last 2 years.

drip email marketing

UpdateWith  MailChimp, you can create GDPR and CCPA-compliant forms. All the GDPR and CCPA fields can be used for hosted, pop-up, embedded or landing page signup forms and then enabled with MailChimp’s API.


Campayn: With its free account sign-up, Campayn is another email marketing app which I will be trying this year. The free account which gives access to send 20,000 emails to 2,000 contacts per month is impressive. Campayn specializes more in organizing Email Newsletter Campaigns to send updates to all kind of email subscribers.


iContact: It’s 99% delivery rate sets it apart from its competition and it has emerged as the best tool to engage, educate, and retain your valued customers with effective email marketing campaigns. Perfect your online marketing strategy with advice from the experts, and leverage the email marketing technique to drive advertisements to potential customers. iContact also has an official app for iPhone or iPad which lets you manage, send and track emails and clicked reports.

11 Easy to Use Drip Email Marketing Tools for Small Business 2

Vertical Response

Vertical Response: Marketing your business online, especially using email marketing services should be easy, quick and effective. You must be able to build emails in minutes using helpful templates, and also find powerful yet simple stats to demonstrate ROI. That’s exactly what the Vertical Response email service does.

Constant Contact

Constant Contact: Another oldest and most popular email marketing services company, Constant Contact has helped millions of companies reach their customers. The service also lets them collect, promote and track events, and also publish listings and promote promotions and offers on social media sites. This innovative service now helps you find new customers, drive repeat business, and generate referrals.

Update:  Campayn, Vertical Response, constant contact, and icontact are all GDPR and CCPA compliant, so one does not have to worry about violating the new guidelines. All these applications are providing valuable features to take care of the new data protection laws.

So, lets' see how I will be going ahead on managing the drip email marketing campaigns using these saas services. I will be completing my review for them within the coming months. Let me know in the comments below if I have missed any of your favorite apps?

Questions asked for Drip Email Marketing Tools for Business:
Which is the best drip email marketing tool?

The best drip email marketing tools as per my observation are:

1. ActiveCampaign: For small businesses
2. Drip: For Ecommerce website owners
3. ConvertKit: Bloggers

What do drip email marketing tools do?

Drip email marketing tools help businesses to increase their ROI by helping them create the best drip email campaigns.

Who should use drip email marketing software?

Drip email marketing software can be used by marketers, e-commerce store owners, bloggers or anybody looking forward to building up their email lists. It can be used to nurture your leads, or get back your lost customers or increase sales.

How often should I create a drip email marketing campaign?

The frequency of creating drip email campaigns depends on the kind of email you are trying to send. The ideal frequency to send out emails is twice to thrice a month. But, if you have ever changing offers or promotions you can send the emails twice to thrice weekly.

How do you create a drip email marketing campaign?

A drip email marketing campaign need to include following steps: 
Step 1. The idea behind your email campaign
Step 2. Draft the content of the email as per the priority
Step 3. The content should be informative/should have a CTA button or anything that can
Step 4. prompt the user to take action
Step 5. Decide the right time and frequency 

Why do people need drip email marketing tool?

Reaching out your customers, nurturing the leads and  keeping them informed about your product offers and promotions is a tedious task. Marketing campaigns make everything easy and quick.

Caroline is an editor and contributor to Wikipedia articles; loves writing around food, wine, and small business. For a short time, she also worked for the Polish marketing consulting firm.


  1. Helen Cooper Reply

    Did you try Sendinblue and Moosend? I find them more easy to use and have good deliveries too. Sometime, I got banned from Aweber to send email to my list.

    • Ankit Prakash Reply

      Helen, didnot get chance to try Moosend. But, the website looks impressive. May be later I will tryout 🙂

  2. Adrian Apan Reply

    Looking forward for your in-depth reviews. If you are still considering such services I would also recommend adding Campaign Monitor to the list. Some of my clients have been using it lately and I must say it’s quite a solid and comprehensive platform.

  3. Shari Hill Reply

    Know the tricks to manage email marketing campaigns smartly. Email marketing campaigns are one of the toughest jobs to pull of perfectly. You can make it easy though by using the easy-to-use email marketing tools like Aweber, MailChimp, Campayn, iContact, Vertical response, Get response and Constant Contact.

    • Shari, I personally think that Aweber could offer you a lot in an email kind of promotion. Even though this kind of marketing is not that easy, I really thought that it won’t just disappear because the idea of sharing your new product info and brand via this configuration is simply fantastic.

  4. I agree email marketing is a tedious job…the whole designing and then testing and then finally be able to send it to a whole lot of subscribers..then sieving the bad email id that bounced…analyzing the behavior of respondents.

    I really liked the synopsis you presented on Aweber, aptly capturing its essence as a leader (having more than 100,000+ customers throughout the world) and the famous $1 account activation for easy customer onboarding. With attractive marketing, it surely is a worth try.
    MailChimp, another immensely popular, that you’ve aptly highlighted, that is great with features, free API, and ability to integrate third party services

  5. Simoni Ravi Reply

    Campayn looks quite attractive from this lot. Its got free account sign-up, and allows sending 20,000 emails to 2,000 contacts per month along with a 24/7 support. Isn’t that incredible? Its also got a whole lot of positive buzz around it. What are your thoughts?

  6. William Miller Reply

    How satisfied are you from the template designs and promotional strategies of Email Marketing Services. You didn’t mention Convertkit..i am surprised. Google search result shows it right next to AWeber.

  7. Barbara Bailey Reply

    The email marketing services have become quite popular nowadays.and a lot of creative work is involved in the whole process from creating the email campaigns, sending them, ensuring whether the campaign has been deployed so that the ROI can be achieved. The most popular email marketing services include GetResponse ( most popular), AWeber, MailChimp, iContact, Campaign, Constant Contact and Vertical Response.

  8. Although I use Mailchimp which i have found useful but i think i will also try campaym out

  9. I would like to know how to craft content for effective e-mail marketing that will generate leads Ankit. I own a very simple website and would just like to reach my potential users so suggest me some inexpensive e-mail marketing techniques.

  10. Ankit, gone are the days when people would fall into the trap of spam e-mails and click any e-mail that popped up in their inbox. Customers nowadays do not budge or open any e-mail that they receive. If you want to reach out your potential customers it is important to not spam their inbox rather send e-mails that add some value and meaning.

  11. I have used Aweber and it was quite good as per my personal requirements. I am planning to switch to a new alternative and your article is a great help for me.

  12. Harold Coleman Reply

    When you start an online business in today’s world you realise the meaning of email marketing and how tough it can be to pull of an effective email campaign.

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