Last year I invested most of my time learning analytics and social media the right way. Now focused to learn more about drip email marketing automation, no doubt, there is a tremendous amount of work involved in creating and scheduling drip email campaigns, ensuring that the campaign is deployed in the right way to get ROI.
How about smart ways to go with managing email campaigns? With the influx of drip email marketing tools and automation tools, this year I tried the below mentioned seven popular marketing tools.
The 7 drip email marketing tools on our list are:
Aweber: Let’s have the oldest email marketing services provider first, Aweber is the original autoresponder from last decade, now having more than 100,000+ customers throughout the world. Aweber has a famous $1 account activation for easy customer on-boarding. This year I am planning to give a try to Aweber.
Update: Aweber is GDPR and CCPA compliant as per their website “AWeber is already self-certified with both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield, and we comply with lawful transfers of EU/EEA personal data to the U.S. as per our Privacy Shield Certification.”
GetResponse: Another popular email marketing and drip email automation platform which is available as an app for iOs and Android users lets them create plain text emails and send them, preview html newsletter and view detailed reports of email campaigns (email open rate, bounce rate, click report, etc). It also has more than 100+ integrations available! Sounds pretty interesting?
To abide by the GDPR and CCPA guidelines GetResponse has introduced several checks. Some of them include:
An overall strategy to make their application GDPR and CCPA compliant.
An audit of their data processing schemes
A data protection officer.
A special email address to manage all the GDPR and CCPA and data protection queries.
Drip: Drip is the new entrant in email marketing space and places itself with “more than a basic email marketing tool“. Drip has more features where it stands out from all; having easy to make drip email automation workflow, end-to-end email tracking, subscriber engagement activity monitoring, segment builder and more. Drip also has built-in integrations available for instant import of email subscribers and tracking of subscribers from eCommerce platforms.
To be GDPR and CCPA compliant Drip has added several features such as adding checkboxes to opt-in forms, drafting consent copy and making it available wherever needed, sending double opt-in forms to the customers and many more. You can check the features right here.
Aritic PinPoint: One more entrant into email marketing and marketing automation space is a product from the Aritic platform. Aritic PinPoint places itself as “full-stack marketing automation platform“. It has pioneered marketing communication automation and analysis for B2B and B2C companies which have slightly different requirements when it comes to marketing operations.
For B2B businesses, Aritic offers Sales CRM with Aritic PinPoint, for eCommerce business, it has more advance multi-channel communication automation to work with platforms like Magento, Shopify, WooCommerce, and OpenCart.
The products offered by Aritic PinPoint include:
Update: Aritic Pinpoint has updated and reviewed its internal data processes to ensure compliance with GDPR and CCPA.
ConvertKit: An email marketing automation for bloggers and online creators is definitely worth trying. ConvertKit works on tags and operates all kind of drip email automation campaigns. A definite lightweight email tool for starters and new content creators on the internet.
You can find ConvertKit Review and a comparison here.
GDPR and CCPA update:
With the introduction of GDPR and CCPA ConvertKit has overhauled their infrastructure and also their data processing operations. Some of its GDPR and CCPA features include:
- Find EU subscribers: You can quickly filter your EU customers so that you can find which subscribers need consent.
- Add checkboxes inside the forms to get consent from new subscribers. The text for the checkboxes is easily customizable so the users can make changes as per their specific needs.
- Right to erasure where on request all the data of an individual will be deleted from the database.
SendinBlue: Blue is the favorite of the internet world. Isn’t it?
SendinBlue stands with basic landing page builder and email marketing campaign tools, with new built-in automation for a marketing team to work upon. More to this, SendinBlue has worked upon email deliveries and has a good reputation for email delivery to inbox among the online marketers.
MailChimp: It’s not surprising to know that MailChimp is one of the most popular and widely used marketing automation web apps. Not just great features, with its free API, users can integrate with popular third-party services like Google Contacts, PayPal, Twitter, WordPress, Wufoo and many more. I am already having my hands-on with Mailchimp for last 2 years.
Update: With MailChimp, you can create GDPR and CCPA-compliant forms. All the GDPR and CCPA fields can be used for hosted, pop-up, embedded or landing page signup forms and then enabled with MailChimp’s API.
— Joseph Flaherty (@josephflaherty) December 31, 2013
Campayn: With its free account sign-up, Campayn is another email marketing app which I will be trying this year. The free account which gives access to send 20,000 emails to 2,000 contacts per month is impressive. Campayn specializes more in organizing Email Newsletter Campaigns to send updates to all kind of email subscribers.
iContact: It’s 99% delivery rate sets it apart from its competition and it has emerged as the best tool to engage, educate, and retain your valued customers with effective email marketing campaigns. Perfect your online marketing strategy with advice from the experts, and leverage the email marketing technique to drive advertisements to potential customers. iContact also has an official app for iPhone or iPad which lets you manage, send and track emails and clicked reports.
@MaruxaMurphy Check out aweber.com and icontact.com - these have best delivery and lowest prices.
— Alexis Neely (@AlexisNeely) March 4, 2010
Vertical Response: Marketing your business online, especially using email marketing services should be easy, quick and effective. You must be able to build emails in minutes using helpful templates, and also find powerful yet simple stats to demonstrate ROI. That’s exactly what the Vertical Response email service does.
Constant Contact: Another oldest and most popular email marketing services company, Constant Contact has helped millions of companies reach their customers. The service also lets them collect, promote and track events, and also publish listings and promote promotions and offers on social media sites. This innovative service now helps you find new customers, drive repeat business, and generate referrals.
Update: Campayn, Vertical Response, constant contact, and icontact are all GDPR and CCPA compliant, so one does not have to worry about violating the new guidelines. All these applications are providing valuable features to take care of the new data protection laws.
So, lets' see how I will be going ahead on managing the drip email marketing campaigns using these saas services. I will be completing my review for them within the coming months. Let me know in the comments below if I have missed any of your favorite apps?
Questions asked for Drip Email Marketing Tools for Business:
Which is the best drip email marketing tool?
The best drip email marketing tools as per my observation are:
1. ActiveCampaign: For small businesses
2. Drip: For Ecommerce website owners
3. ConvertKit: Bloggers
What do drip email marketing tools do?
Drip email marketing tools help businesses to increase their ROI by helping them create the best drip email campaigns.
Who should use drip email marketing software?
Drip email marketing software can be used by marketers, e-commerce store owners, bloggers or anybody looking forward to building up their email lists. It can be used to nurture your leads, or get back your lost customers or increase sales.
How often should I create a drip email marketing campaign?
The frequency of creating drip email campaigns depends on the kind of email you are trying to send. The ideal frequency to send out emails is twice to thrice a month. But, if you have ever changing offers or promotions you can send the emails twice to thrice weekly.
How do you create a drip email marketing campaign?
A drip email marketing campaign need to include following steps:
Step 1. The idea behind your email campaign
Step 2. Draft the content of the email as per the priority
Step 3. The content should be informative/should have a CTA button or anything that can
Step 4. prompt the user to take action
Step 5. Decide the right time and frequency
Why do people need drip email marketing tool?
Reaching out your customers, nurturing the leads and keeping them informed about your product offers and promotions is a tedious task. Marketing campaigns make everything easy and quick.