So, you have heard of success stories of people making lots of money selling software services or products online, and you were convinced to try it out yourself. You might say
The wheel starts to turn, after careful thinking, a product or a service is chosen, based on your subject expertise. A website domain is bought, hosted, an appropriate and unforgettable design for the webpage is created. The content and design are carefully crafted, expert web designers take a gander and deem the placing, layout excellent, should attract droves of visitors and potential customers.
After a few weeks of constant addition of web content that attracts, draws in visitors, and numerous articles that call out to convert online, results show that visitors were indeed clicking, but not following through with the purchase of your service or product!
There are many options to utilize and harness marketing tools, advertisements for your online business, but one of the most essential and best way to convert online customers is to use drip email marketing.
What is a drip email campaign, you ask?
Drip email campaign has many names such as automated email campaign, autoresponders, lifecycle emails and marketing automation but it only has a common factor- marketing emails that are sent automatically following a set schedule.
A good example of marketing drip email campaign would be an automated email sent a day after a visitor signs up for promotions or creates an account on your website. The “drips” are preset messages that are sent to customers or potential buyers over time. The messages may also vary depending on the visitor’s behavior and recipient’s status.
Most business owners dismiss email as an old form of marketing but email is the most effective media that converts customers online.
Setting up email marketing automation drips are also very cost effective. These drip campaigns also move the potential customer along the sales cycle and constantly nudge them with relevant product or service information based on their actions on your webpage and the times they spent browsing through your website. These automated campaigns free up your valuable time and resources that may be wasted trying to chase non-buying prospects.
Drip email campaign s are very versatile and can be used through various stages of customer interaction in your website. You may use it for recommending other relevant products or services, for inquiries and soft sales push on abandoned shopping carts, confirmation of purchase or a renewal offer for a subscription, welcoming newly-signed up visitors, or unsubscribe inquiries and requests. Suffice to say, setting up and incorporating drip email campaign marketing should be on top of the list if you want a high-converting and profitable online business.
I. Drip Review – Drip Email Campaign Software
A lightweight marketing automation unlike any other, giving you the highest conversions with its world-class automation. Some tools come overpriced, very difficult to use and lack useful features to keep up with your business requirements. Even leaders and the key player in marketing automation could have a burdensome UI or yield static newsletters. Drip is the best in class of automated drip marketing, from acquiring leads to after-sales retention, they’ve got you covered. Compared to the offerings of Interspire, this is one of great Interspire alternative too for small and medium businesses.
Drip greatly helps businesses by giving you the ability to trigger an action in accordance to any action your customer takes. This ingenious way of executing email automation allows you to capture more leads and close more sales which are very desirable things that will certainly happen in near future.
Drip is distinctive from the rest of the platforms since they are committed to their sole purpose or mission- to get you started in a cost-effective way. They guarantee no other than to provide you with only the best email tools, metrics and content blueprints which you won’t find anywhere else.
Email subscribers will come scrambling in less than 5 minutes soon after you start your free trial with Drip, and this trial lasts for 3 weeks! The best part is that there’s neither talking to a salesperson, no annual contract, no training, nor learning curve required.
Read detail about Drip Review.
The Drip plans start from:
- Free – Trial for 21 days.
- Basic $49 with 2,500 subscribers and 20,000 broadcasts
- Pro $99 for 6,000 subscribers and 48,000 sends
- Business $149 for 15,000 and 120,000 sends, and if you have incredibly High Volume, you can customize your plan, and they all come with unlimited autoresponder email sends.
Reasons to use Drip are overwhelming, Drip.com if you wish to experience an exceptional marketing drip email campaign s. Automatically send a series of emails to users without even writing a code yet still tailored to your customers for a great experience and good impression of your business. Capture leads from every page of your website, earn customer’s trust and turn a massive number of people into successful customers with Drip’s state-of-the-art tools, designed for the next decade.
Update: During the month of October-16; Drip launched free marketing automation plan which offers business to manage 100 email contacts for free of cost. Under this free plan, you get to send unlimited emails, have API access, integration and other pro account features are also available.
II. Getresponse Review – Drip Email Campaign Software
Great email newsletters and subscriber management, combined with huge options for creating drip emails for customers is exactly what Getresponse ( read this GetResponse review ) offers. With around 350,000 happy customers in quite a number of countries, Getresponse.com may be regarded as the world’s easiest email marketing as they engage more than 1 billion customers in a month. It is ideal for small and medium businesses wherein you can maximize all highly efficient features.
The GetResponse email creator allows you to come up with creative, attractive and effective emails in just a few minutes. The landing page builder yields more sales and you can do in quick and simple steps, without any IT skills needed. Autoresponders only send out targeted automated emails for a customized user experience which would certainly strengthen customer relationships. They offer 99% email deliver-ability and 24/7 live support for your ultimate convenience. Once you buy it, you can get started within seconds, create professional newsletters real fast, take advantage of drip marketing campaigns with precise targeting, and design highly attractive landing pages which stand out and publish within seconds. Whether you are just getting started or an expert marketer, your needs will be met with tools you’re bound to love.
Small business owners would have fun and be satisfied with the email creator, professional-looking email templates, access to over a thousand images from stock, along with hundreds of videos and lots of guide for great tips, and a list booster for building your very own foundation of contact base.
Marketing agencies and professional bloggers will be impressed with their list imports, letting them do it in a breeze and smooth as ever, the inbox preview for an actual view of how your email is shown in popular email clients, A/B testing for up to 5 versions to find out whichever works best for your customers, segmenting contacts, manage your drip email campaigns anytime and anywhere through their iOS and Android mobile apps.
GetResponse Plan coverage include:
- Free Plan for 30 Days
- 1,000 subscribers for $15/mo
- 2,500 for $25/mo
- 5,000 for $45/mo
- 10,000 for $65/mo
- 25,000 for $145/mo
- 50,000 for $250/mo, and
- 100,000 subscribers for $450/mo topped with 18% savings if you avail of their annual discount.
You can have all these features from http://www.getresponse.com/ and get started without any obligation and contract.
GetResponse update: To abide by the GDPR and CCPA guidelines GetResponse has introduced several checks. Some of them include:
An overall strategy to make its application GDPR and CCPA compliant.
An audit of their data processing schemes
A data protection officer.
A special email address to manage all the GDPR and CCPA and data protection queries.
III. Customer.io Review – Drip Email Campaign Software
Perfect data is what Customer.io boasts, a smart drip email marketing campaign maker that helps out in sending a targeted humanized message based on your customer’s interaction with your website or app. They innovatively utilize each unique interaction for generating this personalized message. With Customer.io, you get immediate results with the real-time data streaming right into your website and mobile app and triggering sophisticated actions such as drip emails easily and all is done automatically according to the rules which you have full control of.
They feature a flexible segmentation through A-B testing and comprehensive reporting. The history of how customers use your app and every email sent to them is remembered, therefore their experience is tailored to their preferences and becomes much more desirable and unique. Messages are delivered at the right time and within a delivery window, send only relevant newsletters, and track conversions.
Sold by Humans.
Customer.io conveniently offers a starter plan for free which works great for a startup business, where you can send 400 emails a month to up to 200 people. Whenever you’re ready, you can upgrade anytime with their plans:
- Bootstrapper $50/mo for 5,000 profiles and 10,000 free emails
- Small Business $250/mo for 50,000 profiles and 100,000 free emails
- Startup $750/mo for 250,000 profiles and 50,000 free emails, and
- Enterprise at $1250/mo for 500,000 profiles and a whopping 1 million free emails.
Update: Customer.io has reviewed and updated their DPA(data processing agreement), privacy policies and terms of service and have made the required changes to make it GDPR and CCPA compliant. Also, they are reviewing the GDPR and CCPA compliance of their vendors who they use as data processors.
IV. Benchmark email Review – Drip Email Campaign Software
Create and send email campaigns with Benchmark. They have more than 400 email templates that give almost no limits on the number of ways you can utilize them. Stay connected and keep your customers updated on their drip email marketing campaigns with autoresponder software and email newsletter subscriptions.
Among the great features that Benchmark email have, would be split test subject lines where you can learn what engages your customers, and the Inbox Checker which lets you preview your email designs, exactly how it would appear to clients so you would have a look and feel of its overall impact before you actually deliver it. Coming to integration, Benchmark e-mail easily integrates with Shopify and Basecamp Project Management tool.
Benchmark also have surveys and polls, signup forms, plugins, apps, integrated social media channels, real-time reports. Its one of the best email marketing tools around which is very efficient as it saves you money and time, with mobile responsiveness on top. You can rely on them to do everything that’s needed in creating an eye-catching, high quality email that would be highly effective.
Benchmark Email Rates vary according to emails Sent:
- 600 emails $9.95/mo
- List size of 600 contacts $11.95/mo and
- High Volume 150,000 emails at $399/mo.
Visit Benchmark and whether you have something to sell, a service to offer or a cause to endorse, you are assured it will be carried out and done right.
GDPR and CCPA update: Benchmark is taking care of its EU data subjects and ensuring that they comply with the GDPR and CCPA guidelines. They have provided an unsubscribe option to its customers so that they can unsubscribe at any point in time. Also, if any of those data subjects want to get their data erased can request the respective authorities to do the same.
V. Convertkit Review – Drip Email Campaign Software
Convertkit.com is home to professional bloggers and sellers who need drip email campaign s for marketing. Opt-in forms are creatively crafted and very easy to read and fit in anywhere on the website. You may create or design with your own landing page or choose from several templates in just a few seconds.
A hands-on editor will help you choose the perfect text, color, customized patterns and detail, and a custom css for that specific look that the editor may not be able to make. Their services also include broadcasting a specific email to all relevant subscribers and can be timed and queued as soon as you are ready. This is great for announcements, blog posts and product launches. Their convertkit forms will adjust when placed on the sidebar or right at the end of the blog post. Their email sequence are also aimed to be friendly to read and be understood, and organizing drip campaign emails and sequencing them is a snap.
Their pricing structure starts at Author, which can accommodate 3,000 email subscribers, 6 landing forms and pages and 4 email drip courses for $49 a month. The heavy user can avail of the High Volume package that can take up to 45,000 email subscribers, unlimited email courses and unlimited landing pages. They also tout a risk-free, 60 day moneyback guarantee.
VI. Sendloop Review – Drip Email Campaign Software
Sendloop.com has an excellent way to segregate and move contacts along the sales funnel down into specific drip campaigns. It prides itself to be an easy-to-use tool and comfortable to use, much like using your favorite word processor. The backend is handled by the company and you just have to concentrate on creating a good content. Mail lists are prioritized and you may nurture and build it even bigger with a wide range of widgets and tools. It allows you to manage your mail lists in just a few clicks, send email campaigns and you may also track activity statistics like the customer’s email open rates, link clicks, and many others.
Sendloop has the easiest drip email campaign s service and they have exceptional customer service that will guide and help you every step of the way. They also promise a transparent pricing structure and no long-term contracts or lock-in agreements.
Sendloop pricing varies with free of charge with services such as mail list management, website integration, hosted subscribe pages, up to 2,000 subscribers and 10,000 email delivery credits. You may also purchase the Pay As You Go plan for $15 for every 1,500 email, an unlimited subscriber list. Bulk email senders can take advantage of the monthly plan that starts at $24 and it comes with unlimited email sending and no setup or cancellation charges.
VII. Vision6 Review – Drip Email Campaign Software
A drip email campaign tool that organizes and adds SMS and other advanced features into the mix. They already have preset templates that you can use and it is powered by a drag-and-drop editor. You can fashion a professional-looking design with your own customized templates or build around an existing one. Targeted SMS messages reach your customers via mobile. You don’t have to worry about violating the SPAM Act as the software has built-in features that automate certain tasks such as web forms that gain consent and collect subscriber opt-in. Unsubscribe becomes easy with management that includes a one-click unsubscribe function.
Vision6 is also geared with social media in mind, as it lets you automatically publish in popular sites such as LinkedIn, Twitter and Facebook.
Your customers may also share your emails socially through the mentioned platforms. Interactive reports show you the email campaign in real time and fast click maps illustrate your email statistics with a good-looking and easy to read interface.
Version6 email packages start from $9 for up to 500 contacts for once a month email, and $29 for unlimited email. Big email list users will need the unlimited $649 package for limitless sending of email with a capacity for 25,001 to 50,000 contacts. Note that the currency is in AUD (Australian Dollars).
Bonus +1 : Aritic PinPoint- Drip Email Campaign Software
Another drip email campaign tool that provides an edge to marketers with added marketing automation features. Like all the above tools, Aritic PinPoint also offers drip email campaigns. Before talking about Drip Campaigns, first I must mention that Aritic PinPoint has a highly advanced segmentation feature- which automatically makes drip campaigns more effective. Unlike most automation tools, list segmentation in Aritic PinPoint is based on:
- The behavior of prospects/leads/customers on the website, landing page, etc.
- Buyer’s stage in which the lead/customer is currently in
How are Drip Campaigns effective due to this?
You already know what drip campaigns are. It is also obvious, to retain leads and nurture/convert them, marketers opt for various kinds of emails. Aritic PinPoint offers automated drip campaigns that are essentially customer-centric and highly personalized.
- Based on the prospect’s behavior (before they have signed up or subscribed), you can send educational emails that will increase their awareness of the industry issues and what kind of solutions can help. With a series of drip campaigns, you can convert them into leads (i.e. they sign up or subscribe). When a lead signs up or subscribes for newsletters, you can automate welcome emails, followed by quick onboarding email series. If your leads get stuck somewhere on your website, you can trigger emails to help them take the next step.
- Based on locations, browsing history, gender, and other such factors, you can schedule drip emails that are relevant. For instance (in reference to eCommerce), a fairy tale book will appeal to a younger age-group. Although not very young children are browsing eCommerce catalogs, their parents are! And Aritic PinPoint has the intelligence to identify these leads.
- Send out event-based emails like event details, venue, tickets (if applicable), speakers/performers, facilities, the route to reach, etc.
- Every buyer goes through three main stages termed as Buyer’s Journey before they hit the ‘buy’ button. It starts with AWARENESS- where a buyer is trying to identify the problem they are facing. They are yet not sure what to call it. Next is, CONSIDERATION- where the buyer knows what are the problems and are looking for a solution. Last is DECISION- here the buyer has already identified their problem, skimmed through all the possible solutions, and now have decided upon a solution that they want to try. This is the stage where a brand starts marketing about themselves- their product/services- explicitly. Aritic PinPoint lets you segment your leads based on the stage in which they are currently in. According to that, you can create and schedule drip campaigns that are targeted and designed to help the lead proceed in their journey.
You can also trigger date-specific emails to your leads based on the data you have with Aritic PinPoint. The Lite Plan starts at $39/month for 500 contacts with unlimited emails and a host of features to start with. You can also opt for the lifetime free account for upto 200 contacts.
Under the Lite plan, you get easy campaign builder, smart autoresponders, website tracking, anonymous lead tracking, browser fingerprint-based lead tracking, dynamic list segmentation among other features that enable an interactive and personalized drip campaign for your leads.
Well, Aritic PinPoint lets you trigger re-engagement emails as well to nurture old leads that were once active or leads that suddenly stopped engaging mid-way. Apart from this, drip campaigns on Aritic PinPoint are not limited to just emails. You can create drip push notification campaigns as well based on behaviourial triggers. And all of these at no extra cost. It all comes clubbed together. Isn’t that great?!
I hope a brief overview of these drip email campaign tools will help you in picking the right tool for your business. Recently, Matt Carter at Unbounce mentioned about 5 Simple Ways to Get More Paying Customers Out of Your Email Marketing, which is worth a read and can help you with more tips.
Email drip campaigns involve sending out emails to prospects, existing customers at predefined time and date. They are an essential part of any business as it helps to lay down the groundwork for business relationships.
- Follow the following steps to get more out of your campaign:
Set your goal
Write meaty emails meaning to say your emails should contain something substantial.
Send emails which piques the interest of the user to know more about the product.
Test your email templates and find the best one.
Set the time and frequency and segment your emails.
- Follow the following steps to get more out of your campaign:
You should be very logical about how many emails you wish to send to your consumers. The general rule followed is to send someone between 4 and 11 emails scheduled between 4,7 and 11 days.
Some popular email campaign software is SendinBlue, Campaign.io, MailChimp and GetResponse.
The cost of a drip email lies between $10 – $1000 when you manage your campaigns on your own. The price will increase substantially and reach $300 or more if you hire an agency to do so.
Note: The above figures are for mid-size businesses.
Emails sent through drip email software reminds your prior as well as new customers about your brand. Existing customers may get emails that revolve around new products or updates about their past buys while the new customers may get emails to visit your website to sign up or make some purchase.