21 MailerLite Alternatives: Better Options for Email Marketing

In this detailed analysis, we examine MailerLite alternatives, tailored for businesses seeking more advanced features in email marketing. As a participant in this review, I found that options like Moosend and ActiveCampaign provide enhanced automation and segmentation. This selection guide highlights each alternative unique strengths, from integration capabilities to user-friendly interfaces, aiding companies in finding the perfect match for their specific email marketing requirements.

Email marketing is pivotal in digital marketing, enabling businesses to establish direct communication channels with their audience, boost customer retention, and drive conversions. MailerLite, with its user-friendly interface and affordable pricing, has been a popular choice among startups and small businesses for managing their email campaigns.

However, as the saying goes, one size rarely fits all.

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The myriad of businesses, each with its unique needs and growth trajectories, often need more comprehensive, scalable, or industry-specific solutions. It is here that the exploration of MailerLite alternatives comes into the picture.

This article aims to introduce and detail 21 viable alternatives to MailerLite, each with its unique blend of features, pricing, and usability.

Whether you’re a budding entrepreneur or a seasoned business owner, our comprehensive guide will provide insight to decide on the best email marketing tool for your business.

So let’s dive in, shall we?

MailerLite Alternatives

Why Consider MailerLite Alternatives?

While MailerLite simplicity is its most potent charm, it can also become a limitation for businesses that need more nuanced functionality or have complex email marketing needs.

There are several areas where MailerLite may fall short:

Advanced Marketing Automation: While MailerLite does offer basic automation capabilities, businesses aiming to craft intricate, multi-step automation might find themselves lacking the necessary tools.

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Integrations: MailerLite integration capabilities can be restrictive, especially regarding custom CRM solutions or specialized e-commerce platforms. These limitations can be a roadblock for seamless marketing efforts in an increasingly connected digital landscape.

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Customer Service: Some users report less-than-ideal experiences with MailerLite customer support, citing slow response times and ineffective resolutions.

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Reporting and Analytics: MailerLite reporting features could improve, especially for businesses that rely heavily on data-driven decision-making.

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As businesses scale and their needs evolve, these limitations could slow growth and hinder effective customer communication. Hence, it is worth looking into more advanced or specialized MailerLite alternatives to better accommodate your growing business needs.

Top MailerLite Alternatives

Top MailerLite Alternatives

This section presents a list of top MailerLite alternatives, each promising a unique blend of features, pricing, and target audience.

The intention is to help you find an email marketing tool most aligned with your business needs.

Moosend

Moosend offers a powerful yet straightforward marketing automation platform, enabling businesses to create complex email sequences easily. Its superior list segmentation capabilities also stand out, ensuring more targeted email campaigns.

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Pricing: Free for up to 1,000 subscribers; paid plans start at $9 per month.

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Best for: Small to medium-sized businesses seeking an affordable yet powerful email marketing tool.

Unique Features: Advanced marketing automation, subscriber segmentation, and user-friendly drag-and-drop email editor.

Brief comparison with MailerLite: While both platforms offer automation and segmentation, Moosend provides more advanced options, making it a better choice for businesses looking for a more customizable solution.

FeatureMoosendMailerLite
PricingFree plan available; paid plans start from $9/moFree plan available; paid plans start from $9/mo
Subscriber LimitFree plan up to 1,000 subscribersFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-DropYesYes
AutomationYesYes
SegmentationYesYes
A/B TestingYesYes
Landing PagesYesYes

ActiveCampaign

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Pricing: Plans start at $19 per month for up to 500 contacts.

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Best for: Medium to large businesses looking for a robust email marketing and CRM solution.

Unique Features: CRM integration, advanced marketing automation, lead scoring, SMS marketing.

Top Alternative Features: ActiveCampaign stands out with its CRM integration, enabling businesses to manage customer relationships and email marketing from a single platform. It also offers advanced automation and lead-scoring capabilities, making it a powerful tool for scaling businesses.

Brief comparison with MailerLite: ActiveCampaign is a more advanced tool than MailerLite, offering additional features such as CRM integration and lead scoring. However, it also comes at a higher price point, making it more suited for larger businesses with bigger budgets.

FeatureActiveCampaignMailerLite
PricingPaid plans start from $19/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on plan (typically starts at 500)Free plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation workflowsAutomation available with limitations
SegmentationRobust segmentation optionsBasic segmentation features
A/B TestingYesYes
Landing PagesYesYes

Constant Contact

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Pricing: Plans start at $12 per month.

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Best for Businesses of all sizes, especially those that need a wide range of integrations.

Unique Features: Over 400 integrations, event management tools, and social media marketing features.

Top Alternative Features: Constant Contact extensive integration capabilities make it a highly adaptable tool for businesses using various software. Its unique event management features and social media marketing tools add versatility to your digital marketing efforts.

Brief comparison with MailerLite: While MailerLite is a straightforward email marketing tool, Constant Contact offers more versatile marketing capabilities and superior integration options.

FeatureConstant ContactMailerLite
PricingFree trial available; paid plans start from $12/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on plan (typically starts around 500)Free plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationRobust automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features
A/B TestingYesYes
Landing PagesYesYes

However, these advanced features come at a higher cost, making Constant Contact a better fit for businesses willing to invest more in their email marketing efforts.

Mailchimp

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Pricing: Free for up to 2,000 contacts; paid plans start at $9.99 per month.

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Best for: Businesses of all sizes that require robust analytics and reporting.

Unique Features: Detailed reports and analytics, multichannel marketing, CRM features, pre-built templates and a drag-and-drop builder.

Top Alternative Features: Mailchimp provides in-depth insights through advanced analytics and reporting capabilities. This feature is precious for businesses reliant on data-driven decisions. It also offers CRM features and multichannel marketing options, extending beyond traditional email campaigns.

Brief comparison with MailerLite: Mailchimp robust analytics and multi-channel marketing features put it above MailerLite. However, its pricing can be steep for businesses with large contact lists.

FeatureMailchimpMailerLite
PricingFree plan available; paid plans start from $4.67 /moFree plan available; paid plans from $9/mo
Subscriber LimitFree plan up to 2,000 subscribersFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationRobust automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features
A/B TestingYesYes
Landing PagesYesYes

Brevo (formerly Sendinblue)

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Pricing: Free for up to 300 emails daily; paid plans start at $25 monthly.

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Best for: Businesses requiring SMS marketing and those desiring a scalable solution.

Unique Features: SMS marketing, transactional emails, unlimited contacts in the free plan, and advanced automation for premium plans.

Top Alternative Features: Brevo shines with its unique SMS marketing feature, extending your audience’s communication range. It also offers transactional emails, making it suitable for e-commerce businesses.

Brief comparison with MailerLite: Brevo offers similar features to MailerLite with the addition of SMS marketing and transactional emails. Its free plan also allows unlimited contacts, making it an economical choice for businesses with larger contact lists but lesser email needs.

SendGrid

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Pricing: Free for up to 40,000 emails for the first 30 days; paid plans start at $19.95 per month.

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Best for: Developers and businesses that want to customize their email service.

Unique Features: API-driven service, dynamic content, A/B testing, advanced deliverability features.

Top Alternative Features: SendGrid is an API-first platform, allowing developers to custom tailor email services to their needs. It also offers dynamic content and advanced deliverability features, ensuring your emails reach the right audience at the right time.

Brief comparison with MailerLite: SendGrid API-driven service and advanced deliverability set it apart from MailerLite, making it an excellent choice for businesses needing a customizable and reliable email service.

FeatureSendGridMailerLite
PricingPaid plans start from $19.95/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on plan (typically up to 100,000)Free plan up to 1,000 subscribers
Email TemplatesLimited templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features
A/B TestingYesYes

Benchmark Email

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Pricing: Free for up to 2,000 contacts; paid plans start at $13 per month.

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Best for: Small to medium-sized businesses looking for an intuitive interface and powerful features.

Unique Features: Visual automation builder, A/B testing, extensive library of email templates.

Top Alternative Features: Benchmark Email shines with its visual automation builder, allowing users to create intricate email sequences easily. It also offers an extensive template library, making designing professional emails without design expertise easy.

Brief comparison with MailerLite: While MailerLite excels in simplicity, Benchmark Email takes it further with its visual automation builder and extensive email templates, providing a more enhanced user experience.

FeatureBenchmark EmailMailerLite
PricingFree plan available; paid plans start from $8/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on plan (typically starts around 500)Free plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAutomation available with limitationsAutomation available with limitations
SegmentationBasic segmentation featuresBasic segmentation features

Cakemail

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Pricing: Plans start at $8 per month for up to 500 contacts.

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Best for: Small businesses and entrepreneurs who prioritize ease-of-use and customer support.

Unique Features: Personalized customer support, intuitive interface, and contact management features.

Top Alternative Features: Cakemail stands out with its dedicated customer support and intuitive interface, making it an excellent choice for those who value convenience and quick resolutions. Its contact management features also help maintain organized and efficient email marketing efforts.

Brief comparison with MailerLite: Although MailerLite offers a user-friendly platform, Cakemail provides personalized customer support, ensuring a smooth user experience.

FeatureCakeMailMailerLite
PricingCustom pricing availableFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationLimited automation featuresAutomation available with limitations
SegmentationBasic segmentation featuresBasic segmentation features
A/B TestingYesYes

AWeber

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Pricing: Free for up to 500 subscribers; paid plans start at $12.50 per month.

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Best for: Small to medium-sized businesses wanting extensive automation and integrations.

Unique Features: Over 700 integrations, advanced automation, email template library, customer segmentation.

Top Alternative Features: AWeber wide array of integrations and advanced automation features make it a versatile business tool. Its email template library and customer segmentation features add to its value, offering more customization and personalization in email campaigns.

Brief comparison with MailerLite: Compared to MailerLite, AWeber provides a more comprehensive tool with its advanced automation and extensive integrations, making it a worthy alternative for businesses ready to take their email marketing to the next level.

FeatureAweberMailerLite
PricingFree trial available; paid plans start from $12.50/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on plan (typically starts around 500)Free plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features

Zoho Campaigns

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Pricing: Free for up to 2,000 contacts; paid plans start at $3 per month.

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Best for: Small to medium businesses already using Zoho Suite or those needing advanced analytics.

Unique Features: Seamless integration with Zoho Suite, advanced reporting and analytics, social media, and event marketing.

Top Alternative Features: Zoho Campaigns stands out with its seamless integration with other Zoho products, making it an excellent choice for businesses already within the Zoho ecosystem. Its advanced analytics and additional marketing options for social media and events add to its versatility.

Brief comparison with MailerLite: Zoho Campaigns offers more advanced analytics and tighter integration options, especially with other Zoho products, making it a potentially better choice for businesses already using or planning to use Zoho Suite.

FeatureZoho CampaignsMailerLite
PricingFree plan available; paid plans start from $3/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features
A/B TestingYesYes

Mailjet

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Pricing: Free for up to 6,000 emails per month; paid plans start at $9.65 per month.

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Best for: Businesses that need to create and send high volumes of emails.

Unique Features: Scalable email delivery, real-time analytics, A/B testing, and collaborative email creation tools.

Top Alternative Features: Mailjet provides scalable solutions for high-volume email senders. It also offers real-time analytics and collaborative tools for email creation, making it a robust choice for teams.

Brief comparison with MailerLite: While MailerLite is excellent for more straightforward email marketing needs, Mailjet provides scalable solutions for businesses that require high-volume email delivery and real-time analytics.

FeatureMailjetMailerLite
PricingFree plan available; paid plans start from $15/moFree plan available; paid plans from $9/mo
Subscriber LimitFree plan up to 6,000 emails per monthFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAutomation features availableAutomation available with limitations

Mad Mimi

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Pricing: Plans start at $10 per month for up to 500 contacts.

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Best for: Small businesses and entrepreneurs who prefer a straightforward email marketing tool.

Unique Features: User-friendly design, RSS-to-email, theme designer.

Top Alternative Features: Mad Mimi is well-loved for its simplicity and ease of use, making it an excellent choice for those just starting their email marketing journey. Its RSS-to-email feature and theme designer are also useful tools for personalizing and automating email campaigns.

Brief comparison with MailerLite: While both MailerLite and Mad Mimi prioritize user-friendly experiences, Mad Mimi offers a more simplified approach to email marketing, making it ideal for beginners. However, it might not be as feature-rich as MailerLite.

FeatureMad MimiMailerLite
PricingPaid plans start from $10/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesLimited templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationLimited automation featuresAutomation available with limitations

iContact

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Pricing: Plans start at $15 per month for up to 1,500 contacts.

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Best for: Businesses looking for personalized support and advanced email marketing features.

Unique Features: Strategic advisor support, A/B testing, performance reporting, Salesforce integration.

Top Alternative Features: iContact differentiates itself with its strategic advisor support, providing one-on-one guidance to optimize your email marketing. It also integrates with Salesforce and offers A/B testing and performance reporting for better campaign insights.

Brief comparison with MailerLite: While MailerLite provides an easy-to-use platform, iContact goes a step further with personalized advisor support and more advanced features, making it suitable for businesses seeking a more guided and data-driven approach to email marketing.

FeatureiContactMailerLite
PricingCustom pricing available; no free planFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features

Mailmodo

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Pricing: Free for up to 2,000 emails per month; paid plans start at $20 per month.

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Best for: Businesses looking for interactive email campaigns and no-code AMP email builders.

Unique Features: No-code AMP email builder, interactive emails, advanced automation.

Top Alternative Features: Mailmodo stands out with its unique ability to build interactive AMP emails without code, significantly enhancing engagement with your audience. This combined with advanced automation features makes it a powerful tool for modern email marketing.

Brief comparison with MailerLite: While both platforms offer automation, Mailmodo unique offering of interactive AMP emails and a no-code builder gives it a cutting-edge advantage over MailerLite.

Omnisend

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Pricing: Free for up to 15,000 emails per month; paid plans start at $16 per month.

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Best for: E-commerce businesses wanting multi-channel marketing automation.

Unique Features: SMS and push notifications, pre-built automation workflows for e-commerce, and segmentation based on shopping behavior.

Top Alternative Features: Omnisend shines with its robust automation workflows specifically tailored for e-commerce and its ability to segment audiences based on shopping behavior. Furthermore, it allows multi-channel communication, including SMS and push notifications.

Brief comparison with MailerLite: While MailerLite offers basic email marketing functionalities, Omnisend excels in providing a platform specifically tailored to e-commerce businesses, with features such as shopping behavior segmentation and multi-channel marketing automation.

FeatureOmnisendMailerLite
PricingFree plan available; paid plans start from $16/moFree plan available; paid plans from $10/mo
Subscriber LimitFree plan up to 500 subscribersFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes

SendX

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Pricing: Plans start at $7.49 per month for up to 1,000 contacts.

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Best for: Small to medium-sized businesses seeking affordability and ease of use.

Unique Features: 1-click resend to unopeners, unlimited email sends, heat map analysis.

Top Alternative Features: SendX differentiates itself with features like 1-click resend to unopeners, increasing the chances of engagement. It also provides unlimited email sends and heat map analysis for better understanding of user interactions.

Brief comparison with MailerLite: While MailerLite is an easy-to-use platform, SendX goes a step further with additional unique features, making it a cost-effective and feature-rich alternative.

FeatureSendXMailerLite
PricingPaid plans start from $7.49/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations

ReachMail

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Pricing: Free for up to 5,000 contacts; paid plans start at $10 per month.

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Best for: Businesses wanting extensive reporting and multiple user account management.

Unique Features: Multi-user account management, advanced reporting, free custom designed template for premium accounts.

Top Alternative Features: ReachMail excels with its multi-user account management feature, making it ideal for larger teams or agencies. It also provides advanced reporting for insightful analytics and offers a free custom template design for premium accounts.

Brief comparison with MailerLite: While MailerLite offers a user-friendly platform, ReachMail brings additional value with its multi-user management feature and advanced analytics, making it suitable for larger teams and businesses that rely heavily on email campaign data.

FeatureReachMailMailerLite
PricingCustom pricing availableFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationLimited automation featuresAutomation available with limitations
SegmentationBasic segmentation featuresBasic segmentation features
A/B TestingYesYes

EmailOctopus

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Pricing: Free for up to 2,500 contacts; paid plans start at $8 per month.

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Best for: Businesses seeking a simple, cost-effective solution with Amazon SES integration.

Unique Features: Amazon SES integration, low-cost plans, customizable templates.

Top Alternative Features: EmailOctopus stands out with its integration with Amazon SES, offering high deliverability rates at lower costs. It is also praised for its simple, intuitive interface and customizable templates.

Brief comparison with MailerLite: While MailerLite provides a balance of simplicity and features, EmailOctopus offers an even more cost-effective solution and benefits of Amazon SES integration, making it a good alternative for businesses with budget constraints or those using Amazon SES.

FeatureEmailOctopusMailerLite
PricingPaid plans start from $8/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesLimited templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAutomation available with limitationsAutomation available with limitations
SegmentationBasic segmentation featuresBasic segmentation features

Emma

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Pricing: Plans start at $89 per month for up to 10,000 contacts.

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Best for: Medium to large businesses, or institutions requiring advanced features and top-tier customer support.

Unique Features: Dynamic content, built-in CRM, superior customer support.

Top Alternative Features: Emma stands out with its dynamic content feature that allows personalized content based on subscribers’ data. The built-in CRM and top-notch customer support further enhance its user experience.

Brief comparison with MailerLite: While MailerLite provides an affordable, user-friendly platform, Emma takes a step up with advanced features like dynamic content and a built-in CRM, making it an excellent choice for businesses investing more in their email marketing efforts.

FeatureEmmaMailerLite
PricingCustom pricing availableFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features

Ortto

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Pricing: Free for up to 1,000 contacts; paid plans start at $20 per month.

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Best for: Businesses of all sizes seeking an all-in-one email and SMS marketing platform.

Unique Features: SMS marketing, visual automation builder, A/B testing.

Top Alternative Features: Ortto provides both email and SMS marketing capabilities, making it a one-stop solution for businesses seeking multi-channel marketing. The visual automation builder and A/B testing features offer more convenience and efficiency in managing campaigns.

Brief comparison with MailerLite: While MailerLite offers an excellent set of email marketing features, Ortto brings additional value with its SMS marketing capabilities and a robust visual automation builder.

Drip

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Pricing: Plans start at $19 per month for up to 500 contacts.

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Best for: E-commerce brands looking for deep integrations and marketing automation.

Unique Features: Deep e-commerce integrations, advanced segmentation, multi-channel touchpoints.

Top Alternative Features: Drip stands out with its deep integrations with various e-commerce platforms, enabling sophisticated, automated marketing strategies. Its advanced segmentation and multi-channel touchpoints further enhance its capabilities.

Brief comparison with MailerLite: Although MailerLite offers a straightforward platform, Drip goes beyond with its specialization in e-commerce marketing and advanced automation features, making it a fitting choice for e-commerce brands looking to upscale their email marketing.

FeatureDripMailerLite
PricingCustom pricing availableFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations

Klaviyo

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Pricing: Free for up to 250 contacts; paid plans start at $20 per month.

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Best for: E-commerce businesses wanting a feature-rich platform with excellent automation and integration capabilities.

Unique Features: Advanced e-commerce integrations, comprehensive automation workflows, robust segmentation based on website behavior.

Top Alternative Features: Klaviyo shines with its advanced integration with e-commerce platforms and its ability to create comprehensive automation workflows. Its robust segmentation based on website behavior allows highly personalized marketing.

Brief comparison with MailerLite: While MailerLite provides a well-balanced email marketing tool, Klaviyo is more e-commerce-focused, offering advanced automation and segmentation capabilities that provide highly tailored marketing strategies.

FeatureKlaviyoMailerLite
PricingCustom pricing availableFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesPre-designed templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features
A/B TestingYesYes
Landing PagesNoYes

SendFox

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Pricing: Lifetime deal at $49 for up to 5,000 subscribers.

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Best for: Content creators, bloggers, and small businesses looking for a budget-friendly solution.

Unique Features: Lifetime pricing model, optimized for content creators, simple automation features.

Top Alternative Features: SendFox differentiates itself with its unique lifetime pricing model, making it an affordable choice for small businesses. It is also optimized for content creators and bloggers, offering simple automation tools to streamline their processes.

Brief comparison with MailerLite: While MailerLite offers a more comprehensive set of features, SendFox provides a straightforward, budget-friendly option tailored for content creators and small businesses, making it an excellent alternative for this niche.

FeatureSendFoxMailerLite
PricingPaid plans start from $49/moFree plan available; paid plans from $9/mo
Subscriber LimitVaries based on planFree plan up to 1,000 subscribers
Email TemplatesLimited templatesPre-designed templates
Drag-and-Drop EditorYesYes
AutomationLimited automation featuresAutomation available with limitations
SegmentationBasic segmentation featuresBasic segmentation features
A/B TestingNoYes

Intercom

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Pricing: Starting at $59 per month.

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Best for: Businesses needing a unified platform for customer communication.

Unique Features: Live chat, customer segmentation, custom bots for automated customer interaction.

Top Alternative Features: Intercom excels in providing a unified platform for all customer communication, including email, live chat, and customer segmentation. Its custom bots feature enables automated customer interactions, improving efficiency and customer experience.

Brief comparison with MailerLite: While MailerLite is a robust email marketing platform, Intercom provides a unified customer communication hub, making it suitable for businesses seeking more than just email marketing.

FeatureIntercomMailerLite
PricingCustom pricing available; no free planFree plan available; paid plans from $9/mo
Subscriber LimitN/AFree plan up to 1,000 subscribers
Email TemplatesNoPre-designed templates
Drag-and-Drop EditorNoYes
AutomationYesAutomation available with limitations
SegmentationYesBasic segmentation features
A/B TestingNoYes
Landing PagesNoYes
IntegrationsIntegrates with various tools and platformsIntegrates with popular tools and platforms

Customer.io

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Pricing: Starting at $150 per month for up to 12,000 profiles.

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Best for: Medium to large businesses looking for advanced segmentation and personalization.

Unique Features: Behavioral segmentation, triggered messages, dynamic content.

Top Alternative Features: Customer.io stands out with its behavioral segmentation, allowing for highly personalized campaigns. It also offers triggered messages based on user behavior and dynamic content for tailored emails.

Brief comparison with MailerLite: While MailerLite provides a balanced email marketing solution, Customer.io offers advanced segmentation and personalization features. It is an excellent choice for businesses seeking to up their email marketing game with a more data-driven approach.

FeatureCustomer.ioMailerLite
PricingCustom pricing available; no free planFree plan available; paid plans from $10/mo
Subscriber LimitN/AFree plan up to 1,000 subscribers
Email TemplatesLimited templatesPre-designed templates
Drag-and-Drop EditorNoYes
AutomationAdvanced automation featuresAutomation available with limitations
SegmentationAdvanced segmentation optionsBasic segmentation features
A/B TestingYesYes

Choosing the Right MailerLite Alternative

How to Choose the Right MailerLite Alternative

When it comes to choosing a MailerLite alternative, it is not a one-size-fits-all situation. What works best for your competitor might not fit your business best.

Here are some crucial factors to consider when hunting for the right alternative:

1. Your Business Size and Needs

Different platforms cater to businesses of varying sizes and have distinct strengths. For instance, SendFox might be the perfect fit for a blogger or a small business, while an e-commerce business might find Klaviyo or Drip more suited to their specific needs.

2. Features and Functionalities

Assess the features you need for your email marketing. Do you need a simple email newsletter tool, or are you looking for advanced automation and segmentation features?

Some platforms offer unique features such as SMS marketing (Ortto), live chat (Intercom), or 1-click resend to unopeners (SendX) which might be precisely what your business needs.

3. Integration Capabilities

The best email marketing software should seamlessly integrate with other tools you’re using in your business. For example, if you’re running an e-commerce store, you might want to look for a platform that integrates well with your e-commerce platform.

4. Pricing

Consider your budget when choosing an alternative. Some providers offer a free plan or a lifetime deal, while others might be more expensive but offer advanced features. It is about balancing cost and the value the tool provides to your business.

5. Ease of Use

Your team ability to efficiently use the tool is another important consideration. A tool with a steep learning curve might slow down your marketing efforts, while an intuitive, user-friendly platform can make your team job easier.

6. Customer Support

Check the kind of support the platform offers. Good customer support can save you a lot of headaches, especially when you’re facing technical issues or need help understanding certain features. Emma, for example, is known for its superior customer support.

Remember, choosing the right alternative is about aligning the tool with your business needs and goals.

Consider taking advantage of free trials or demos offered by these platforms to get a feel for the tool before making a decision.

Conclusion

Wrapping Up: Picking Your Perfect MailerLite Alternative

Choosing the right email marketing tool can be a game-changer for your business. It is a decision that can streamline your processes, improve your marketing outcomes, and ultimately lead to better customer engagement and retention.

This comprehensive guide has explored 21 MailerLite alternatives, each offering unique features, pricing, and benefits. We’ve covered a diverse spectrum from businesses seeking a budget-friendly, easy-to-use solution to those looking for a more sophisticated tool with advanced features.

Just remember that the most expensive or feature-rich platform isn’t necessarily the best. Choosing a tool that aligns with your business goals and needs is crucial. Whether that’s a platform with excellent e-commerce integrations like Klaviyo or Drip, a budget-friendly option like SendFox, or a tool offering unique SMS marketing capabilities like Ortto, it is all down to your business unique needs.

So, dive in, consider your options, and make the switch to an email marketing platform that truly caters to your needs.

Here’s to better emails and brighter business outcomes!

FAQs

Frequently Asked Questions While Selecting MailerLite Alternatives

1. What are some free MailerLite alternatives?

There are several free MailerLite alternatives available. Moosend and Mailchimp offer a free plan for up to 1,000 and 2,000 subscribers, respectively. Ortto also has a free option for up to 1,000 contacts. Remember, these free plans might have fewer features than their paid counterparts.

2. How do I choose the best MailerLite alternative for my business?

Choosing the best MailerLite alternative depends on your business specific needs and goals. Consider factors such as your business size and needs, required features and functionalities, integration capabilities, pricing, ease of use, and customer support.

3. Are there MailerLite alternatives that offer better automation features?

Yes, several MailerLite alternatives offer advanced automation features. For instance, ActiveCampaign, Drip, and Klaviyo excel in automation, with features like visual automation builders, advanced segmentation, and deep e-commerce integrations.

4. What MailerLite alternatives are best for eCommerce businesses?

Klaviyo and Drip are particularly suited for e-commerce businesses, given their advanced automation and segmentation capabilities and integrations with major e-commerce platforms. However, your business might benefit from other platforms depending on your unique needs and requirements.

5. How do MailerLite alternatives compare in terms of pricing?

The pricing of MailerLite alternatives varies widely. Some, like SendFox, offer a unique lifetime pricing model. Others, like Customer.io and Emma, have a more premium pricing structure, but also offer advanced features. Free options are also available from providers such as Moosend and Ortto, though these may have more limited features compared to paid plans.

Preeti Srivastava
Preeti Srivastava

Preeti is an accomplished technical writer and content creator with expertise spanning engineering and technology. Armed with robust knowledge across multiple disciplines, she produces easy-to-understand explanations of complex concepts for a wide range of audiences. Preeti's passion lies in making technical information accessible without sacrificing substance or accuracy. Her diverse background enables her to grasp intricate details and effectively translate them using straightforward language. Preeti's engaging and informative writing helps readers grasp new ideas quickly. She thrives on the challenge of unraveling complicated topics and transforming them into compelling stories that enlighten readers. With an analytical mindset and keen communication skills, Preeti creates content that clarifies and educates in a uniquely relatable way. Her dedication to clarity makes Preeti a trusted voice capable of bridging the gap between technical and non-technical audiences.

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