15 Email Marketing Platforms for E-commerce Websites

Email Marketing Platforms for E-commerce Websites
In this guide, I've scrutinized the top email marketing platforms tailored for e-commerce websites. It emphasizes the critical role of email marketing in engaging customers and driving sales for e-commerce businesses. The selection guide provides an in-depth analysis of various platforms, evaluating them based on ease of use, integration capabilities, design options, analytics, and scalability. It's a comprehensive resource for e-commerce businesses to find the right email marketing platform that aligns with their specific needs and goals.

Email marketing is a critical component of any e-commerce business digital marketing strategy. It helps companies engage their customers, promote products, and drive sales.

This selection guide aims to provide an in-depth analysis of email marketing platforms tailored to e-commerce websites and guide businesses in choosing the right platform to enhance their online presence and generate revenue.

The e-commerce industry has experienced exponential growth in recent years, fueled by advancements in technology, changing consumer behavior, and the increasing convenience of online shopping.

With the global market expected to reach $6.54 trillion in 2024.

Alongside this growth, the email marketing industry is anticipated to grow at a CAGR of 13.5% from 2021 to 2028. With this growth comes the need for effective digital marketing strategies, and email marketing has emerged as a powerful tool to reach and engage customers.

As a result, the demand for email marketing platforms has risen, and businesses are actively seeking solutions that cater to their specific needs.

Criteria for Evaluating Email Marketing Platforms

To find the best email marketing platform for an e-commerce website, businesses should consider the following criteria:

  • Ease of use: The platform should be user-friendly, allowing marketers to create and manage campaigns with minimal technical expertise.
  • Integration capabilities: The platform should easily integrate with popular e-commerce platforms, CRM systems, and other marketing tools to streamline workflows and enable seamless data sharing.
  • Templates and design options: A variety of pre-designed templates and customization options should be available to help businesses create visually appealing and mobile-responsive emails.
  • Analytics and reporting: The platform should provide robust analytics and reporting features to help businesses measure campaign performance and identify areas for improvement.
  • Pricing and scalability: The platform should offer flexible pricing plans that cater to businesses of all sizes, allowing them to scale their email marketing efforts as they grow.
  • Deliverability and compliance: The platform should prioritize email deliverability and adhere to industry best practices and regulations, such as GDPR and CAN-SPAM, to ensure emails reach their intended recipients.
  • Customer support: The platform should provide excellent customer support through various channels to address any issues that may arise during implementation or ongoing use.

Select Top Email Marketing Platforms for E-commerce:

Best value
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MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns. With features like automation, landing pages, and integrations, it offers a flexible and affordable solution for all your email marketing needs.
Deployment: SaaS
More details +
MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns.
Design
8.7
Easy to use
8.3
Price
9.5
Features
10
Email Delivery
9.2
PROS:
  • Easy to use
  • Real Time Analytics
  • Event Triggered Actions
  • Drip Campaigns
  • Lead Generation
CONS:
  • SMS Marketing
  • Plan expiry notification
  • Refund Policy
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Omnisend is a robust and user-friendly platform that empowers your marketing and sales teams to create highly targeted and personalized email, SMS campaigns that resonate with your ecommerce customers.
Deployment: SaaS
More details +
Omnisend is your all-in-one solution for ecommerce customer engagement through email, SMS, push notification marketing.
Design
7.3
Easy to use
9.4
Price
9.5
Features
8.8
Email Delivery
9
PROS:
  • Automation
  • Customization
  • Segmentation
  • Reporting and Analytics
  • Ecommerce Integrations
CONS:
  • Cost
  • Learning Curve
  • Limited Features
  • Platform Dependency
  • Support
Add to compare
Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively. With a range of features including email campaigns, SMS messaging, automation workflows, and performance analytics, Brevo offers businesses an all-in-one solution for managing their marketing efforts.
Deployment: Cloud Hosted, SaaS
More details +
Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Feedback
4.5
PROS:
  • Subscriber Management
  • Campaign Management
  • Value for money
  • Customer Service
  • Email Campaigns
CONS:
  • eCommerce Integration
  • Customer Survey
  • Support
  • Slowness
Add to compare
AWeber is an all-in-one email marketing platform that helps businesses of all sizes create and send engaging emails to their subscribers. With features such as automation, landing pages, and split testing, AWeber makes it easy to grow and engage with your email list.
Deployment: Cloud Hosted, SaaS
More details +
AWeber is an all-in-one email marketing platform that helps businesses of all sizes create and send engaging emails to their subscribers. With features such as automation, landing pages, and split testing, AWeber makes it easy to grow and engage with your email list.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Feedback
4.5
PROS:
  • Awesome Price
  • Best featured functions on market
  • App is very easy to use
  • Design in unique and very user friendly
CONS:
  • Support is slow sometimes
  • No video in docs
Add to compare
Getresponse is a comprehensive online marketing platform that provides a range of tools to help businesses create, manage, and execute effective digital marketing campaigns. With its suite of features, Getresponse can help you increase brand awareness, drive traffic to your website, engage with your audience, and ultimately, grow your business.
Deployment: Cloud Hosted, SaaS
More details +
Getresponse is a comprehensive online marketing platform that provides a range of tools to help businesses create, manage, and execute effective digital marketing campaigns.
Design
6.4
Easy to use
7.5
Price
9.5
Features
10
Email Delivery
9
PROS:
  • Easy-to-use interface
  • Comprehensive suite of features
  • Marketing automation
  • Integration
  • Analytics
CONS:
  • Limited customizability
  • Limited flexibility
  • Learning curve
  • Pricing
  • Customer support
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Moosend is a popular email marketing application that can help small marketing teams run successful email campaigns.
Deployment: Cloud Hosted, SaaS
More details +
Moosend is a popular email marketing application that can help small marketing teams run successful email campaigns.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Email Delivery
9
PROS:
  • Easy-to-use
  • Automation
  • Analytics
  • Integrations
  • Excellent customer support
CONS:
  • Limited free plan
  • Limited design options
  • Limited A/B testing options
  • Limited customization options
  • Pricing
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Constant Contact is an all-in-one marketing platform designed to help businesses of all sizes grow and succeed.
Deployment: Cloud Hosted, SaaS
More details +
Constant Contact is an all-in-one marketing platform designed to help businesses of all sizes grow and succeed.
Design
4.9
Easy to use
6
Price
9.5
Features
10
Email Delivery
9
PROS:
  • User-Friendly Interface
  • Wide Range of Features
  • Customizable Templates
  • Detailed Analytics
  • Excellent Customer Support
CONS:
  • Limited Customization
  • Higher Cost
  • Limited Integrations
  • Limited A/B Testing
  • Deliverability Issues
Add to compare
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Deployment: Cloud Hosted, SaaS
More details +
ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Design
6.9
Easy to use
7.5
Price
7.9
Features
8.3
Email Delivery
9
PROS:
  • Powerful automation features
  • Subscriber segmentation
  • E-commerce integration
  • Support and training
  • Integrations
CONS:
  • Limited design options
  • Pricing
  • Limited reporting features
  • Limited A/B testing
  • Learning curve
Add to compare
Drip is a comprehensive suite of marketing automation tools designed to help small and medium-sized businesses engage with their customers in a more personalized and effective way.
Deployment: SaaS
More details +
Drip is a comprehensive suite of marketing automation tools designed to help small and medium-sized businesses engage with their customers in a more personalized and effective way.
Design
9.8
Easy to use
8.7
Price
7.7
Features
8.8
Email Delivery
9.9
PROS:
  • Advanced Segmentation
  • Easy Automation
  • Integrations
  • Personalization
  • Analytics
CONS:
  • Complexity
  • Cost
  • Limited Customer Support
  • Learning Curve
  • Limited Customization
Add to compare
Iterable is a powerful customer engagement platform that offers a suite of tools to help businesses communicate with their customers across multiple channels.
Deployment: Cloud Hosted, SaaS
More details +
Iterable is a powerful customer engagement platform that offers a suite of tools to help businesses communicate with their customers across multiple channels.
Design and Customization
7
Easy to use
7.5
Lead Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Multi-channel marketing
  • Personalization and segmentation
  • Automation
  • Integration with other systems
  • Analytics and reporting
CONS:
  • Complexity
  • Cost
  • Learning curve
  • Limited support
  • Overwhelming features
Add to compare
Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement. With Klaviyo, you can easily create, manage, and analyze your email campaigns, SMS messages, and social media ads all in one place.
Deployment: SaaS
More details +
Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement.
Design and Customization
9.7
Easy to use
9.4
Lead Management
8
Campaign Management
8.2
Reporting & Analytics
10
PROS:
  • Easy to use
  • Targeted and personalized messaging
  • Automation
  • Deep insights into customer behavior
  • Integrations with ecommerce platforms
CONS:
  • Cost
  • Steep learning curve
  • Limited SMS capabilities
  • Limited social media integrations
  • Limited customer support
Add to compare
WebEngage is an excellent platform for retail and ecommerce businesses looking to enhance their customer engagement efforts and drive more qualified leads for sales. With its powerful automation capabilities and user-friendly interface, your marketing and ecommerce teams can leverage this platform to create personalized experiences that will keep your customers coming back for more.
Deployment: SaaS
More details +
WebEngage is an excellent platform for retail and ecommerce businesses looking to enhance their customer engagement efforts and drive more qualified leads for sales.
Design and Customization
7
Easy to use
7.5
Customer Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Multi-channel engagement
  • Advanced segmentation
  • Automation
  • Real-time analytics
  • Integration
CONS:
  • Learning curve
  • Cost
  • Limited customization
  • Technical issues
  • Support

Comparison of Email Marketing Platforms

After researching and analyzing various email marketing platforms as mentioned above, it is crucial to compare them based on the evaluation criteria mentioned above. Some key areas to compare include:

  • Feature comparison: Assess each platform features, such as automation, segmentation, and personalization, and determine which one best meets your business specific needs.
  • Pricing comparison: Compare pricing plans and any additional costs, such as setup fees, to ensure the platform fits your budget.
  • Integration capabilities: Evaluate how well each platform integrates with your existing tools and systems, and consider whether it supports the e-commerce platform your business uses.
  • User reviews and satisfaction scores: Read user reviews and look at satisfaction scores to gain insight into each platform strengths and weaknesses.

To provide a real-world perspective on the impact of choosing the right email marketing platform for your ecommerce business, consider the following case studies:

Case study 1: Successful implementation of an email marketing platform in an e-commerce business

An online clothing retailer implemented a leading email marketing platform, which allowed them to segment their audience based on purchase history, browsing behavior, and location. This segmentation enabled them to create targeted campaigns, resulting in a significant increase in open rates, click-through rates, and revenue.

Case study 2: Challenges faced and lessons learned during platform implementation

A small e-commerce business experienced challenges when implementing an email marketing platform due to a lack of resources and expertise. By investing in training and seeking help from the platform customer support team, the business overcame these challenges and successfully implemented a targeted email marketing strategy.

Case study 3: Impact of platform choice on e-commerce business growth

An e-commerce company chose a user-friendly email marketing platform with advanced features, such as automation and personalization. This decision enabled them to streamline their marketing processes and create highly targeted campaigns. As a result, the company experienced a significant increase in customer engagement, conversion rates, and overall revenue growth.

Best Practices for Email Marketing in E-commerce

To maximize the effectiveness of your email marketing efforts, consider implementing the following best practices:

  • Segmenting your audience: Divide your email list into smaller segments based on factors such as purchase history, demographic information, or browsing behavior. This allows you to create targeted campaigns that resonate with your audience and drive engagement.
  • Personalization and targeting: Customize your email content to address the specific needs and preferences of each recipient. This can include using their name, recommending products based on past purchases, or offering personalized discounts.
  • Crafting effective subject lines: Create compelling subject lines that pique the recipient’s interest and encourage them to open your email. Test various subject lines to determine which ones generate the highest open rates.
  • Testing and optimization: Continuously test and optimize your email campaigns by experimenting with different content, design elements, and send times. Analyze the results to identify trends and adjust your strategy accordingly.
  • Mobile-friendly design: Ensure your emails are mobile-responsive to accommodate the increasing number of users who check their email on mobile devices.
  • GDPR and privacy considerations: Adhere to privacy regulations, such as GDPR, and include a clear unsubscribe option in your emails to give recipients control over the communications they receive.

Our Experience:

Choosing the right email marketing platform is essential for e-commerce businesses looking to maximize their online presence and drive sales.

By considering factors such as ease of use, integration capabilities, and pricing, businesses can make an informed decision that aligns with their needs and goals.

Furthermore, implementing best practices in email marketing can help businesses optimize their campaigns and improve overall performance.

As the e-commerce landscape continues to evolve, email marketing remains a powerful tool for businesses to connect with their audience and promote their products. By selecting the most suitable platform and employing effective strategies, e-commerce companies can leverage the power of email marketing to achieve sustainable growth and success.

What are the top three features I should consider in an email marketing platform for my e-commerce website?

You should focus on list management capabilities, automation and personalization features, and comprehensive analytics to measure your campaign success.

Which email marketing platform offers the best automation features for e-commerce websites?

While it varies depending on specific needs, platforms like MailChimp, SendinBlue, and ActiveCampaign are known for their robust automation features.

How can personalization in email marketing increase my e-commerce sales?

Personalization in email marketing allows you to tailor your content to individual customer preferences, which increases engagement, customer loyalty, and consequently, sales.

What is the average cost of using an email marketing platform for an e-commerce website?

Costs vary depending on the platform, the size of your email list, and the features you need. Most platforms offer a range of packages starting from free to enterprise-level pricing.

How important are analytics in choosing an email marketing tool?

Analytics are critical in understanding your audience, tracking campaign performance, and making data-driven decisions to optimize future email marketing strategies.

Does SendinBlue offer a free trial before I make a purchase?

Yes, SendinBlue offers a free tier with limited features, and also a free trial for their more advanced plans.

How can I ensure my emails don’t end up in the spam folder?

Choosing a reputable email marketing platform, keeping your email list clean, and following best email practices can greatly reduce the chances of your emails ending up in spam.

Which email marketing platform is best for integrating with my existing e-commerce platform?

Most email marketing platforms integrate with popular e-commerce platforms. However, for specific platforms like Shopify or WooCommerce, Klaviyo and Omnisend have specialized features.

How can A/B testing improve my email marketing campaign?

A/B testing allows you to compare different versions of an email to see which performs better. It is an effective method to optimize your email design, content, subject lines, and more.

Can I customize the design of my emails using MailChimp?

Yes, MailChimp offers a drag-and-drop editor and a wide selection of templates that allow you to customize your email designs.

Does ActiveCampaign offer features that help with customer segmentation?

Absolutely, ActiveCampaign offers advanced segmentation features allowing you to group your customers based on behavior, location, purchase history, and more.

How easy is it to migrate from one email marketing platform to another?

The migration process can be straightforward if both platforms support importing and exporting of data. Some platforms even offer migration assistance to make the transition smoother.

What type of support does Constant Contact offer?

Constant Contact offers a variety of support options including phone support, live chat, email, community forums, and a vast library of self-help resources.

Can I use GetResponse to create landing pages for my e-commerce site?

Yes, GetResponse offers a landing page builder in addition to its email marketing services.

Does Omnisend offer SMS marketing alongside email marketing?

Yes, Omnisend offers both email and SMS marketing services, allowing you to reach your customers on multiple channels.

Is Drip a good choice for my small e-commerce business?

Yes, Drip is a great choice for small businesses due to its affordable pricing, e-commerce specific features, and ease of use.

Can I manage multiple email lists with ConvertKit?

Absolutely, ConvertKit allows you to manage and segment multiple email lists to target your audience effectively.

How does SendPulse perform in terms of deliverability?

SendPulse has a solid reputation when it comes to email deliverability rates. They utilize artificial intelligence to increase open rates and maintain a healthy sender reputation.

What are the list management capabilities of Benchmark Email?

Benchmark Email provides robust list management features, including segmentation options, list cleaning tools, and the ability to create targeted automated email sequences.

How does AWeber handle GDPR compliance for e-commerce email marketing?

AWeber has tools to help you remain compliant, such as consent checkboxes and easy unsubscribe options. However, it is still essential to understand GDPR regulations and ensure all your marketing practices align with them.

What are some unique features of the Zoho Campaigns platform?

Zoho Campaigns offers social media integration, CRM integration with Zoho suite of products, and features to help with GDPR compliance, making it a comprehensive solution for businesses.

Is there a limit to the number of emails I can send with MailerLite?

The number of emails you can send with MailerLite depends on the plan you choose. Even their free plan offers up to 12,000 emails per month.

Can I use Campaign Monitor to send transactional emails?

Yes, Campaign Monitor offers transactional email services, which are essential for e-commerce businesses for sending receipts, order confirmations, shipping notifications, and more.

Is Klaviyo only for Shopify users?

While Klaviyo integrates seamlessly with Shopify, it also supports other e-commerce platforms, making it a versatile email marketing solution.

How does an email marketing platform like Moosend help in customer retention?

Moosend can help with customer retention through features like personalized emails, automated customer journeys, and behavior-triggered messages that keep your customers engaged with your brand.

15 Email Marketing Platforms for E-commerce Websites
15 Email Marketing Platforms for E-commerce Websites

Connor Reynolds
Connor Reynolds

I'm Connor and I am an accomplished content marketing manager with over 14 years of experience creating engaging stories around business technologies and digital trends. With a passion for helping brands boost their online presence, I provide actionable insights into leveraging innovations in web design, digital marketing, SEO, and ecommerce. I have deep expertise across a wide range of solutions aimed at business growth, from SaaS tools to marketing automation to social media management. I stay on the pulse of emerging technologies and best practices so I can effectively translate complex topics into useful content for business audiences. My background in implementing digital strategies gives me a unique perspective on how brands can optimize their use of new platforms and innovations. I thrive on producing educational yet entertaining content that keeps readers up-to-date on the latest advancements influencing business success. When I'm not writing, I enjoy exploring the nuances of today's digital landscape.

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