ActiveCampaign

Connor Reynolds Connor Reynolds 9763
★★★★★
(4 customer reviews)

Check Price Plans

Add to compare
6.8/10 (Expert Score)
Product is rated as #25 in category Marketing Automation Platforms
ActiveCampaign is an all-in-one email marketing and automation platform designed for businesses of all sizes. With customizable pricing plans and a range of features, it is a powerful solution for creating effective campaigns.
Design and Customization
2.5
Easy to use
7.5
Lead Management
9.5
Campaign Management
10
Reporting & Analytics
4.5
PROS:
  • Competitive Price
  • Activity Dashboard
  • Good Platform
  • Automation
  • Good Pricing
CONS:
  • Cutomer Support
  • Tracking
  • Support

Details about ActiveCampaign

ActiveCampaign is a comprehensive email marketing and automation platform designed to help businesses of all sizes create and send effective campaigns. With customizable pricing plans and a range of features, ActiveCampaign offers a powerful solution for businesses looking to engage with customers and drive revenue.

One of the standout features of ActiveCampaign is its all-in-one approach. The platform offers email marketing, marketing automation, and CRM functionality, allowing businesses to streamline their sales and marketing processes and deliver a more personalized customer experience.

ActiveCampaign offers flexible pricing plans based on the number of contacts and features required. The “”Lite”” plan includes email marketing, marketing automation, and basic CRM features, and starts at just $15 per month for up to 500 contacts. The “Plus,” “Professional,” and “Enterprise” plans offer more advanced features and higher contact limits, making it easy for businesses to scale their email marketing efforts as they grow.

ActiveCampaign drag-and-drop email editor and customizable templates make it easy for businesses to create professional-looking campaigns, while automation workflows enable businesses to deliver personalized and timely messages based on subscriber behavior and engagement.

In addition to email marketing and automation, ActiveCampaign offers a range of CRM features, including lead scoring, contact segmentation, and sales automation. This allows businesses to track and manage leads and customers throughout the sales funnel, from initial contact to final purchase.

ActiveCampaign also offers integrations with popular platforms like Shopify, WooCommerce, and Salesforce, allowing businesses to sync customer data and create targeted email lists based on subscriber behavior and engagement.

Overall, ActiveCampaign is a powerful and flexible email marketing and automation platform designed to help businesses engage with customers and drive revenue. Its all-in-one approach, customizable pricing plans, and comprehensive feature set make it an excellent choice for businesses of all sizes.

Key Features of ActiveCampaign:

All-in-one email marketing, automation, and CRM platform
Customizable pricing plans based on the number of contacts and features required
Drag-and-drop email editor and customizable templates
Advanced automation workflows for personalized and timely messages
Detailed analytics and reporting to track subscriber behavior and engagement
Integrations with popular platforms like Shopify, WooCommerce, and Salesforce

Information and links for ActiveCampaign:

ActiveCampaign was founded in 2003 as an email marketing software provider. Over the years, it has evolved into a leading all-in-one marketing platform that offers email marketing, marketing automation, CRM, and messaging capabilities to help businesses of all sizes grow and engage with their customers.

Website: https://www.activecampaign.com/
Twitter: https://twitter.com/ActiveCampaign
Facebook: https://www.facebook.com/activecampaign
Employees: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign/
Youtube: https://www.youtube.com/channel/UCFlGEB0bPUC1vWoN57OzEag

Price Plans of ActiveCampaign

ActiveCampaign offers flexible pricing plans based on the number of contacts and features required. The “Lite” plan starts at $15 per month for up to 500 contacts, including email marketing, marketing automation, and basic CRM features.

The “Plus” plan is designed for businesses that need more advanced features, including SMS marketing, Facebook custom audiences, and predictive sending. This plan starts at $70 per month for up to 1,000 contacts.

The “Professional” plan includes all of the features of the “Plus” plan, as well as site messaging, attribution, and machine learning. This plan starts at $159 per month for up to 2,500 contacts.

The “Enterprise” plan is ideal for large businesses with complex needs, including custom mailserver domains, custom reporting, and unlimited users. Pricing for this plan is based on specific requirements and can be obtained by contacting the ActiveCampaign sales team.

All ActiveCampaign plans include access to a range of features, including customizable email templates, automation workflows, detailed analytics and reporting, and integrations with popular platforms like Shopify, WooCommerce, and Salesforce.

ActiveCampaign flexible pricing plans and range of features make it an excellent choice for businesses looking for a comprehensive and scalable email marketing and automation solution.

Alternatives of ActiveCampaign

Add to compare
Encharge
7.4/10

Encharge

sharmamahak018 August 2, 2023
Encharge is an essential tool for any growing business looking to increase customer engagement and create more qualified leads. With its powerful features and intuitive interface, your marketing and sales teams will be able to optimize their efforts and drive revenue growth in a meaningful way.
Deployment: Cloud Hosted, SaaS
★★★★★
More details +
Check Website
Encharge is an essential tool for any growing business looking to increase customer engagement and create more qualified leads. With its powerful features and intuitive interface, your marketing and sales teams will be able to optimize their efforts and drive revenue growth in a meaningful way.
Design and Customization
7
Easy to use
7.5
Lead Management
7.5
Campaign Management
7.3
Reporting & Analytics
7.6
PROS:
  • Personalized customer engagement
  • Lead nurturing
  • Advanced analytics and reporting
  • Seamless CRM integration
  • Ease of use
CONS:
  • Steep learning curve
  • Limited customization options
  • Pricing
  • Limited integrations
  • Customer support
Add to compare
Wishpond
7.7/10

Wishpond

Connor Reynolds June 23, 2023
Wishpond is a powerful marketing automation platform that can help your business attract, engage, and convert more leads into loyal customers. Whether you're looking to increase your brand visibility, generate more leads, or improve your conversion rates, Wishpond has the tools and features you need to succeed.
Deployment: SaaS
★★★★★
More details +
Check Website
Wishpond is a powerful marketing automation platform that can help your business attract, engage, and convert more leads into loyal customers. Whether you're looking to increase your brand visibility, generate more leads, or improve your conversion rates, Wishpond has the tools and features you need to succeed.
Design and Customization
7
Easy to use
7.5
Lead Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Comprehensive Marketing Automation
  • Easy-to-Use
  • Customizable Templates
  • Powerful Lead Management
  • Affordable Pricing
CONS:
  • Limited Customization
  • Limited Integrations
  • Steep Learning Curve
  • Limited Customer Support
  • Limited Functionality
Add to compare
Outfunnel
7.6/10

Outfunnel

Connor Reynolds June 22, 2023
Outfunnel is an intuitive and powerful platform that can help your business achieve its goals by streamlining your customer engagement and lead nurturing processes through effective integration and data management.
Deployment: SaaS
★★★★★
More details +
Check Website
Outfunnel is an intuitive and powerful platform that can help your business achieve its goals by streamlining your customer engagement and lead nurturing processes through effective integration and data management.
Design and Customization
7
Easy to use
9.1
Lead Management
10
Campaign Management
2.4
Reporting & Analytics
9.6
PROS:
  • Increased Efficiency
  • Improved Lead Quality
  • Seamless Integration
  • Personalized Customer Interactions
  • Analytics and Reporting
CONS:
  • Cost
  • Complexity
  • Limited Customization
  • Technical Issues
  • Dependency
Add to compare
Thryv
7.9/10

Thryv

Connor Reynolds June 22, 2023
Thryv is an excellent platform for businesses that are looking to improve their marketing and customer engagement strategies. Its powerful automation tools, detailed analytics, and customer management features can help your business grow and succeed in a competitive marketplace.  
Deployment: Cloud Hosted, SaaS
★★★★★
More details +
Check Website
Thryv is an excellent platform for businesses that are looking to improve their marketing and customer engagement strategies. Its powerful automation tools, detailed analytics, and customer management features can help your business grow and succeed in a competitive marketplace.
Design and Customization
7
Easy to use
7.5
Customer Management
9.8
Campaign Management
7.3
Reporting & Analytics
8
PROS:
  • Simplified Marketing Automation
  • Comprehensive Customer Management
  • Analytics and Reporting
  • Payment Processing
  • Affordable Pricing
CONS:
  • Limited Integrations
  • Learning Curve
  • Limited Customization
  • Support and Training
  • Scalability
Add to compare
Bloomreach
7.5/10

Bloomreach

Connor Reynolds June 22, 2023
Bloomreach is an indispensable tool for ecommerce business looking to improve its customer engagement and drive sales growth. With its powerful features and intuitive interface, your marketing and sales teams will have everything they need to create personalized, effective campaigns that will help you win over more customers and grow your business.
Deployment: SaaS
★★★★★
More details +
Check Website
Bloomreach is an indispensable tool for ecommerce business looking to improve its customer engagement and drive sales growth. With its powerful features and intuitive interface, your marketing and sales teams will have everything they need to create personalized, effective campaigns that will help you win over more customers and grow your business.
Design and Customization
7
Easy to use
9.2
Lead Management
7.5
Campaign Management
6.9
Reporting & Analytics
6.8
PROS:
  • Increased efficiency
  • Better lead management
  • Improved customer engagement
  • Advanced analytics
  • AI-powered algorithms
CONS:
  • Complexity
  • Cost
  • Integration challenges
  • Limited customization
  • Dependence on data quality
Add to compare
Insider
7.7/10

Insider

Connor Reynolds June 22, 2023
Insider is a versatile marketing automation platform to help your retail ecommerce business grow and succeed, Insider is an excellent choice. With its cutting-edge features, user-friendly interface, and robust analytics capabilities, Insider can help you engage your customers in new and innovative ways, driving more leads and sales for your business.
Deployment: Cloud Hosted, SaaS
★★★★★
More details +
Check Website
Insider versatile marketing automation platform to help your retail ecommerce business grow and succeed, Insider is an excellent choice. With its cutting-edge features, user-friendly interface, and robust analytics capabilities.
Design and Customization
7
Easy to use
7.5
Customer Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Easy to use
  • Comprehensive feature set
  • Centralized platform
  • Customizable templates
  • Great customer support
CONS:
  • Expensive pricing
  • Limited design flexibility
  • Steep learning curve
  • Limited control over hosting
  • Limited integrations
Add to compare
Braze
7.7/10

Braze

Connor Reynolds June 22, 2023
Braze is a powerful customer engagement platform that can help your marketing and sales team effectively engage with customers, drive conversions, and build long-lasting relationships.
Deployment: SaaS
★★★★★
More details +
Check Website
Braze is a powerful customer engagement platform that can help your marketing and sales team effectively engage with customers, drive conversions, and build long-lasting relationships.
Design and Customization
7
Easy to use
7.5
Customer Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Personalization and segmentation capabilities
  • Multichannel capabilities
  • Advanced automation
  • Advanced analytics and reporting
  • Customer journey mapping
CONS:
  • Complexity
  • Cost
  • Integration
  • Support
  • Limited customization
Add to compare
CleverTap
7.7/10

CleverTap

Connor Reynolds June 22, 2023
CleverTap is a powerful platform that can help your marketing and sales teams work together more effectively to improve customer engagement and generate more qualified leads.
Deployment: SaaS
★★★★★
More details +
Check Website
CleverTap is a powerful platform that can help your marketing and sales teams work together more effectively to improve customer engagement and generate more qualified leads.
Design & Customization
7
Easy to use
7.5
Product Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Data-driven insights
  • Multi-channel marketing
  • Automation
  • Personalization
  • Integration
CONS:
  • Complexity
  • Integration challenges
  • Limited customization
  • Privacy concerns
Add to compare
Metrilo
7.7/10

Metrilo

Connor Reynolds June 22, 2023
Metrilo is an effective ecommerce marketing automation platform that can help your business engage with customers in a more targeted and personalized way. Its range of features makes it an all-in-one ecommerce solution for businesses looking to grow their customer base and increase sales.
Deployment: SaaS
★★★★★
More details +
Check Website
Metrilo is an effective ecommerce marketing automation platform that can help your business engage with customers in a more targeted and personalized way. Its range of features makes it an all-in-one ecommerce solution for businesses looking to grow their customer base and increase sales.
Design and Customization
7
Easy to use
7.5
Customer Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Comprehensive Marketing Automation
  • Customer-Centric Approach
  • Collaboration
  • Ease of Use
  • Cost-Effective
CONS:
  • Learning Curve
  • Data Integration
  • Limited Integrations
  • Complexity
  • Customer Support
Add to compare
WebEngage
7.7/10

WebEngage

Connor Reynolds June 22, 2023
WebEngage is an excellent platform for retail and ecommerce businesses looking to enhance their customer engagement efforts and drive more qualified leads for sales. With its powerful automation capabilities and user-friendly interface, your marketing and ecommerce teams can leverage this platform to create personalized experiences that will keep your customers coming back for more.
Deployment: SaaS
★★★★★
More details +
Check Website
WebEngage is an excellent platform for retail and ecommerce businesses looking to enhance their customer engagement efforts and drive more qualified leads for sales.
Design and Customization
7
Easy to use
7.5
Customer Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Multi-channel engagement
  • Advanced segmentation
  • Automation
  • Real-time analytics
  • Integration
CONS:
  • Learning curve
  • Cost
  • Limited customization
  • Technical issues
  • Support
Show next

FAQs related of ActiveCampaign

1. What features does ActiveCampaign offer to help marketers automate their campaigns?

ActiveCampaign offers a robust suite of features for marketing automation, including email marketing, CRM, landing pages, web forms, lead scoring, and more. These tools allow marketers to streamline their campaigns, nurture leads, and effectively manage customer interactions.

2. How does ActiveCampaign CRM system improve customer relationship management?

ActiveCampaign CRM system provides marketers with a centralized platform to manage contacts, track deals, automate sales processes, and segment customers based on their behavior. This enables businesses to personalize their marketing efforts and improve customer retention.

3. Can ActiveCampaign integrate with other marketing tools and platforms?

Yes, ActiveCampaign offers seamless integration with over 850+ applications, including popular tools such as Shopify, WordPress, WooCommerce, and Zapier. This allows marketers to create a cohesive marketing ecosystem tailored to their needs.

4. What support and resources does ActiveCampaign offer to its users?

ActiveCampaign provides comprehensive support to its users through live chat, email support, and an extensive knowledge base. They also offer educational resources like webinars, guides, and a dedicated community forum to help users get the most out of the platform.

5. How customizable are ActiveCampaign email templates and designs?

ActiveCampaign offers a wide range of customizable email templates and an intuitive drag-and-drop email builder. This allows marketers to create visually appealing and responsive emails that align with their brand identity and marketing goals.

6. How does ActiveCampaign handle email deliverability and compliance?

ActiveCampaign is committed to maintaining high email deliverability rates and adheres to industry best practices. They offer tools to help users maintain their sender reputation, and the platform complies with GDPR, CCPA, and other data protection regulations.

7. Can ActiveCampaign be used for SMS marketing?

Yes, ActiveCampaign supports SMS marketing, allowing users to send targeted, personalized text messages to their contacts. This helps businesses diversify their marketing channels and reach customers in a more direct manner.

8. How does ActiveCampaign pricing structure work?

ActiveCampaign offers four pricing tiers: Lite, Plus, Professional, and Enterprise. Each tier includes a different set of features and tools, allowing users to choose the plan that best suits their needs and budget. Pricing is also based on the number of contacts in a user database.

9. Does ActiveCampaign offer a free trial or a money-back guarantee?

ActiveCampaign offers a 14-day free trial, allowing users to explore the platform features and capabilities before committing to a paid plan. They do not offer a money-back guarantee; however, users can cancel their subscription at any time.

10. Can ActiveCampaign track website visitors and their behavior?

Yes, ActiveCampaign offers site tracking capabilities, allowing users to monitor website visitors’ actions and behavior. This helps marketers gain valuable insights into their audience and personalize their marketing efforts based on user activity.

Specification: ActiveCampaign

Common Specifications
Alternative to

Mailchimp
Customer Type

Large enterprises, Marketing agencies, Medium business
Deployment Type

Cloud Hosted, SaaS
Device Supported

Android, IOS, Mac OS, Windows
Pricing Model

Free Trial, Annual Subscription, Monthly Subscription
Specification
Email Marketing Features

CRM integration, CNAME, Data import/export, GDPR-compliant, Social integration, Tracking

Deals & Offers of ActiveCampaign

Here are the list of latest deals and alternatives available.

4 reviews for ActiveCampaign

4.5 out of 5
★★★★★
★★★★★
2
★★★★★
2
★★★★★
0
★★★★★
0
★★★★★
0
Write a review
Show all Most Helpful Highest Rating Lowest Rating
  1. ★★★★★

    Brayden James –

    ActiveCampaign offers robust CRM features, allowing us to manage contacts and customer data effectively.

    + PROS: It offers advanced automation capabilities, allowing us to set up complex automated email campaigns. The platform offers various triggers and workflows, making it easier for us to send targeted messages to our customers based on their behaviors and interests.
    - CONS: Steep learning curve: It can be challenging to use for beginners due to its complex features and advanced automation capabilities
    Helpful(0) Unhelpful(0)You have already voted this
  2. ★★★★★

    Michelle Thompson –

    We have had a positive experience using ActiveCampaign for our email marketing and automation needs.

    + PROS: ActiveCampaign offers advanced automation capabilities, allowing us to set up complex automated campaigns and send targeted messages based on customer behavior.
    - CONS: The platform has a steep learning curve, which can be challenging for beginners due to its complex features and advanced automation capabilities.
    Helpful(0) Unhelpful(0)You have already voted this
  3. ★★★★★

    Jason Harris –

    We have had a positive experience using ActiveCampaign for our email marketing and automation needs.

    + PROS: ActiveCampaign offers advanced automation capabilities, allowing us to set up complex automated campaigns and send targeted messages based on customer behavior.
    - CONS: The platform has a steep learning curve, which can be challenging for beginners due to its complex features and advanced automation capabilities.
    Helpful(0) Unhelpful(0)You have already voted this
  4. ★★★★★

    Emily Walker –

    ActiveCampaign has been a valuable tool for our team, allowing us to automate our email marketing and improve customer engagement.

    + PROS: The advanced automation capabilities enable us to set up complex campaigns and send targeted messages based on customer behavior.
    - CONS: The platform has a steep learning curve, which can be challenging for beginners due to its complex features and advanced automation capabilities.
    Helpful(0) Unhelpful(0)You have already voted this

    Add a review

    Your email address will not be published. Required fields are marked *

    About Sprout24

    Sprout24 is a contextual data platform dedicated to provide comprehensive insights, expert-curated content, and in-depth analysis on SaaS products and software applications.

    The platform empower decision-makers across various industries by delivering unparalleled key data points and resources to help them excel in their respective fields.

    Sprout24
    Logo
    Compare items
    • Total (0)
    Compare
    0
    Shopping cart