7.7/10 (Expert Score)
Product is rated as #11 in category Marketing Automation Platforms
Metrilo is an effective ecommerce marketing automation platform that can help your business engage with customers in a more targeted and personalized way. Its range of features makes it an all-in-one ecommerce solution for businesses looking to grow their customer base and increase sales.
Design and Customization
7
Easy to use
7.5
Customer Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Comprehensive Marketing Automation
  • Customer-Centric Approach
  • Collaboration
  • Ease of Use
  • Cost-Effective
CONS:
  • Learning Curve
  • Data Integration
  • Limited Integrations
  • Complexity
  • Customer Support

Details about Metrilo

Metrilo is a comprehensive ecommerce marketing automation platform that can help your business grow by enabling effective customer nurturing. It is an all-in-one tool that offers a range of features, including customer behavior tracking, email marketing automation, and sales analytics.

With Metrilo, your marketing and ecommerce teams can work together to create effective campaigns that target specific customer segments. You can use the platform to collect customer data, track their behavior, and use that information to personalize your marketing efforts.

Metrilo email marketing automation feature makes it easy to create and send targeted messages to your customers. You can segment your customer database based on various criteria, such as their past purchases, website behavior, or demographic information. This allows you to send relevant messages to the right people, at the right time.

Metrilo sales analytics feature gives you insights into your sales performance. You can track your sales funnel, monitor your conversion rates, and analyze your revenue trends. This information can help you identify areas where you can improve your sales efforts, and make data-driven decisions that drive growth.

Key Features of Metrilo:

  1. Customer Behavior Tracking: Metrilo allows you to track your customers’ behavior on your website, such as what pages they visit, how long they stay on each page, and what products they view. This information can help you understand your customers’ interests and preferences, and personalize your marketing efforts accordingly.
  2. Email Marketing Automation: With Metrilo email marketing automation feature, you can create and send targeted messages to your customers based on their behavior, past purchases, or other criteria. You can also schedule automated email campaigns, such as abandoned cart reminders or post-purchase follow-ups, to engage with your customers at key moments in their buying journey.
  3. Lead Scoring and Qualification: Metrilo lead scoring feature allows you to assign scores to your leads based on their behavior and engagement with your brand. This can help you prioritize your sales efforts and focus on the leads that are most likely to convert into customers.
  4. Sales Analytics: Metrilo sales analytics feature provides you with detailed insights into your sales performance, such as your conversion rates, average order value, and revenue trends. This information can help you identify areas for improvement in your sales funnel, and make data-driven decisions to optimize your sales efforts.
  5. Customer Segmentation: With Metrilo, you can segment your customers based on various criteria, such as their location, past purchases, or website behavior. This allows you to send personalized messages to specific customer groups, and tailor your marketing efforts to their unique needs and preferences.
  6. Customer Retention: Metrilo customer retention feature allows you to track your customers’ lifetime value, as well as their purchase frequency and churn rate. This information can help you identify customers who are at risk of leaving, and take proactive steps to retain them.

Metrilo is an effective ecommerce marketing automation platform that can help your business engage with customers in a more targeted and personalized way. Its range of features makes it an all-in-one solution for businesses looking to grow their customer base and increase sales.

Price Plans of Metrilo

  1. Starter: $119 per month – This plan includes basic features such as customer behavior tracking, email marketing, and sales analytics. It is designed for businesses with up to 1,000 orders per month.
  2. Pro: $199 per month – This plan includes advanced features such as lead scoring, customer segmentation, and customer retention. It is designed for businesses with up to 3,000 orders per month.
  3. Premium: $299 per month – This plan includes all features and is designed for businesses with up to 10,000 orders per month.

Photos: Metrilo

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FAQs related of Metrilo

What is Metrilo and how can it benefit my business?

Metrilo is a comprehensive marketing tool that helps businesses optimize their marketing strategies and drive better results. It provides powerful analytics, customer segmentation, email marketing, and other features to enhance your marketing efforts.

How does Metrilo track and analyze customer data?

Metrilo tracks customer data by integrating with your website and e-commerce platform. It captures information such as customer behavior, purchase history, and engagement metrics. The platform then provides detailed analytics and reports to help you understand your customers better.

Can I use Metrilo with my existing e-commerce platform?

Yes, Metrilo integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento. It seamlessly syncs with your store, allowing you to track and analyze data without any hassle.

What marketing channels does Metrilo support?

Metrilo supports various marketing channels including email marketing, social media marketing, and SMS marketing. It provides tools and features to help you optimize your campaigns across these channels and maximize your reach.

Can Metrilo help me understand my customer segments?

Absolutely! Metrilo offers robust customer segmentation capabilities. It allows you to create custom segments based on various criteria such as purchase history, demographics, and behavior. This helps you target specific customer groups with tailored marketing messages.

Does Metrilo provide email marketing features?

Yes, Metrilo includes advanced email marketing features. You can create and send personalized email campaigns, automate email sequences, and track the performance of your email marketing efforts using their intuitive interface.

How does Metrilo help with abandoned cart recovery?

Metrilo has a powerful abandoned cart recovery feature that enables you to automatically send targeted emails to customers who have abandoned their shopping carts. These emails can help recover lost sales and increase your conversion rate.

Can I use Metrilo to create landing pages?

Yes, Metrilo provides a user-friendly landing page builder. You can easily create custom landing pages without any coding knowledge. These landing pages can be used for lead generation, promoting offers, or driving traffic to specific products or campaigns.

Does Metrilo offer A/B testing capabilities?

Yes, Metrilo allows you to perform A/B testing to optimize your marketing campaigns. You can test different variations of emails, landing pages, and other elements to identify the most effective strategies for your business.

Can Metrilo help me track the ROI of my marketing campaigns?

Definitely! Metrilo provides comprehensive analytics and reporting features that allow you to track the ROI of your marketing campaigns. You can measure the performance of different channels, campaigns, and customer segments to make data-driven decisions.

How does Metrilo handle customer feedback and reviews?

Metrilo has built-in tools to gather and analyze customer feedback and reviews. You can collect reviews from your customers, monitor their sentiment, and take necessary actions to improve customer satisfaction and loyalty.

Is Metrilo GDPR compliant?

Yes, Metrilo takes data privacy seriously and is fully GDPR compliant. They have implemented robust security measures to protect customer data and ensure compliance with data protection regulations.

Can Metrilo help me with lead generation?

Absolutely! Metrilo provides lead generation features such as pop-ups, forms, and lead magnets. These tools can help you capture and nurture leads, ultimately driving more conversions and revenue for your business.

Does Metrilo offer integration with third-party tools and platforms?

Yes, Metrilo offers integrations with popular third-party tools and platforms such as CRM systems, email marketing software, and advertising platforms. This allows you to connect and streamline your marketing ecosystem.

Can I customize Metrilo to fit my business needs?

Absolutely! Metrilo provides customization options to tailor the platform to your specific business requirements. You can create custom dashboards, reports, and workflows to align with your unique marketing goals.

Does Metrilo provide support and training for users?

Yes, Metrilo offers support and training resources to help users make the most of the platform. They provide documentation, tutorials, and responsive customer support to address any questions or issues you may have.

Can Metrilo help me understand the lifetime value of my customers?

Definitely! Metrilo provides insights into customer lifetime value (CLTV) by analyzing purchase history and customer behavior. This helps you identify your most valuable customers and develop strategies to maximize their long-term value.

Does Metrilo offer real-time analytics and reporting?

Yes, Metrilo offers real-time analytics and reporting capabilities. You can access up-to-date data and performance metrics to monitor the effectiveness of your marketing campaigns and make data-driven decisions in real-time.

Can Metrilo help me with customer segmentation for personalized marketing?

Absolutely! Metrilo provides advanced customer segmentation features that allow you to divide your customer base into meaningful segments. This enables you to personalize your marketing messages and deliver targeted campaigns to specific customer groups.

Does Metrilo offer social media marketing capabilities?

Yes, Metrilo includes social media marketing features. You can schedule and publish posts, track engagement metrics, and analyze the performance of your social media marketing efforts within the platform.

Can Metrilo help me optimize my marketing funnels?

Definitely! Metrilo provides funnel analysis tools that allow you to visualize and optimize your marketing funnels. You can identify bottlenecks, track conversion rates, and make data-driven improvements to increase your overall marketing efficiency.

How secure is my data with Metrilo?

Metrilo prioritizes data security and follows industry best practices to keep your data safe. They use encryption, secure servers, and regular backups to ensure the integrity and confidentiality of your data.

Can I try Metrilo before making a purchase?

Yes, Metrilo offers a free trial period for users to explore and test the platform. This allows you to assess its features, functionality, and suitability for your business before making a commitment.

Does Metrilo provide insights into customer behavior and preferences?

Absolutely! Metrilo provides in-depth insights into customer behavior and preferences. You can track customer interactions, identify patterns, and use this information to optimize your marketing strategies and drive better results.

How does Metrilo handle multi-channel marketing campaigns?

Metrilo offers features to manage and track multi-channel marketing campaigns. You can create and execute campaigns across various channels, monitor their performance, and gain a holistic view of your marketing efforts in a centralized dashboard.

Can Metrilo help me analyze the performance of my advertising campaigns?

Yes, Metrilo provides advertising campaign tracking and analysis. You can integrate your advertising platforms, track ad performance, and measure the ROI of your advertising campaigns directly within the Metrilo platform.

Is Metrilo suitable for businesses of all sizes?

Yes, Metrilo caters to businesses of all sizes, from small startups to large enterprises. Its flexible features and scalability make it a suitable solution for businesses at various stages of growth.

Specification: Metrilo

Common Specifications
Alternative to

ActiveCampaign

Customer Type

Ecommerce, Large enterprises, Marketing agencies, Medium business, Retail

Deployment Type

SaaS

Device Supported

Mac OS, Windows

Languages Supported

English

Pricing Model

Free Trial, Annual Subscription, Monthly Subscription

Support Options

24/7 Live Support, Developer Portal, Email/Help Desk, FAQs/Forum, Knowledge Base

Training Options

Documentation, Live Online, Videos, Webinars

Specification
Email Marketing Features

AB Testing, Auto-Responders, Blacklist Management, Campaign Scheduling, Campaign Segmentation, CAN SPAM Compliance, Custom Fields, Customer Journey Mapping, Customer Segmentation, Customer Surveys, Drip Campaigns, Dynamic Content, Ecommerce Integration, Event Triggered Actions, Image Library, Internationalization, Landing Pages, List Management, Mobile Responsive Emails, Multi-Channel Marketing, Multivariate Testing, Product Recommendations, Reporting/Analytics, Template Management, Third Party Integrations, Website Visitor Tracking, Workflow Management, Auto Notification, CRM integration, CNAME, Data import/export, GDPR-compliant, Scheduling, Social integration, Tracking

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1 review for Metrilo

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  1. Joshua Moore

    Metrilo has been a valuable ecommerce marketing automation platform, allowing us to engage with customers in a targeted and personalized way.

    + PROS: Metrilo's comprehensive features have helped us grow our customer base and increase sales effectively.
    - CONS: The learning curve of using Metrilo initially required some time and effort to fully utilize its functionalities.
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