- Easy to use
- Real Time Analytics
- Event Triggered Actions
- Drip Campaigns
- Lead Generation
- SMS Marketing
- Plan expiry notification
- Refund Policy
Details about MailerLite
MailerLite is an advanced email marketing software that empowers businesses of all sizes to create, manage, and grow their email campaigns. It offers a wide range of features designed to help businesses reach their customers, increase engagement, and drive conversions.
With MailerLite, businesses can easily create stunning email campaigns using their drag-and-drop editor, which requires no coding or design experience. The software also offers advanced automation tools that enable businesses to send targeted emails based on user behavior, interests, and preferences.
In addition to email campaigns, MailerLite also provides landing pages, which help businesses to capture leads and increase their subscriber base. These landing pages are easy to create and customize, and they come with built-in forms and templates to make the process even simpler.
MailerLite also integrates seamlessly with a wide range of third-party tools, including social media platforms, e-commerce platforms, and CRM software. This allows businesses to create more targeted and effective email campaigns by leveraging the data they already have on their customers.
In terms of pricing, MailerLite offers flexible plans to suit businesses of all sizes and budgets. Their free plan allows up to 1,000 subscribers, while paid plans start at $10 per month and scale up based on the number of subscribers. All plans include features such as automation, landing pages, and integrations, with advanced features like priority support and A/B testing available on higher-tier plans.
Overall, MailerLite is an affordable and feature-rich email marketing software that provides businesses with everything they need to create, manage, and grow their email campaigns. With its user-friendly interface, advanced automation tools, and integrations, it is an excellent choice for any business looking to improve their email marketing efforts.
MailerLite key features include: Drag-and-drop email editor, advanced automation tools, landing pages, integrations with third-party tools, A/B testing, subscriber management, and detailed reporting. The software is also GDPR-compliant, offers responsive email design, and provides excellent customer support.
Information and links for Mailerlite:
MailerLite was founded in 2010 by a team of designers and developers in Vilnius, Lithuania. Since then, it has grown into a powerful email marketing platform serving over one million customers worldwide.
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Price Plans of MailerLite
The latest price plans for MailerLite, as detailed on their website, include the following options:
1.Free Plan:
- Price: $0
- Subscribers: Up to 1,000
- Monthly Email Sends: 12,000
- Users: 1 user
- Support: 24/7 Email & Chat Support for up to 30 days
- Key Features: Drag & drop editor, email automation builder, websites, 10 landing pages, comparative reporting, signup forms & pop-ups.
2. Growing Business Plan:
- Price: $9.00 per month ($108.00 billed yearly)
- Subscribers: Up to 500
- Monthly Email Sends: Unlimited
- Users: 3 users
- Support: 24/7 Email support
- Additional Features: Sell digital products, unlimited templates, dynamic emails, auto resend campaign, unlimited websites & blogs, unsubscribe page builder, multivariate testing.
3. Advanced Plan:
- Price: $18.00 per month ($216.00 billed yearly)
- Subscribers: Up to 500
- Monthly Email Sends: Unlimited
- Users: Unlimited
- Support: 24/7 Live chat & email support
- Additional Features: Facebook integration, custom HTML editor, promotion pop-ups, multiple triggers in automations, preference center, AI writing assistant, smart sending, partner discounts.
4. Enterprise Plan:
- Price: Custom (Contact MailerLite for pricing)
- Subscribers: Businesses with over 100K subscribers
- Monthly Email Sends: Unlimited
- Users: Unlimited
- Support: 24/7 Live chat & email support
- Additional Features: Dedicated success manager, dedicated IP & deliverability consultation, onboarding consultation and training, account audit, and performance improvements.
These plans also offer a discount of 10% when billed yearly.
Alternatives of MailerLite
- Easy-to-use interface
- Comprehensive suite of features
- Marketing automation
- Integration
- Analytics
- Limited customizability
- Limited flexibility
- Learning curve
- Pricing
- Customer support
- User-Friendly Interface
- Email Automation
- Integration Options
- Advanced Personalization
- Real-Time Reporting
- Pricing
- Learning Curve
- Limited Free Plan
- Competitive Market
- Customer Support
- Effortless Email Marketing
- Free Forever Plan
- Omnichannel Marketing
- Marketing Automation
- Integration Capabilities
- Comprehensive Marketing Solution
- Integration Capabilities
- Advanced Automation
- Drag & Drop Email Editor
- Security and Privacy
- Learning Curve
- Pricing Complexity
- Limited Free Trial
- Limited Native CRM
- Competition in the Market
- High Email Deliverability
- Scalable SMTP Infrastructure
- Robust API Integration
- Personalized Weekly Advice
- Dedicated 24/7 Support
- Cost
- Learning Curve
- Complexity for Beginners
- Limited Free Plan
- Response Time
- User-Friendly Interface
- Beautiful Email Designs
- Good Deliverability
- Integration Capabilities
- Transparent User Reviews
- Limited Advanced Features
- Pricing Structure
- Lack of Advanced Segmentation
- Limited A/B Testing
- Customer Support
- User-Friendly Interface
- Beautiful Email and Sales Page Design
- Customization Options
- No Credit Card Required for Trial
- Powerful Automation
- Limited Integration
- Limited Advanced Features
- Pricing Structure
- Learning Curve
- Customer Support
- User-Friendly Email Design
- Automation Capabilities
- Real-Time Email Tracking
- Awards and Recognition
- Quick Response Customer Support
- Limited Free Trial
- Potential Learning Curve
- Subscription-Based Pricing
- Competition
- Email Deliverability
FAQs related to MailerLite
What is MailerLite and how can it benefit my business?
How easy is it to create an email campaign with MailerLite?
Does MailerLite offer any free plans?
Are there any discounts for nonprofits using MailerLite?
How does MailerLite ensure GDPR compliance?
Can I integrate MailerLite with other platforms?
What kind of customer support does MailerLite provide?
How does MailerLite handle subscriber management?
Is there a limit on the number of emails I can send with MailerLite?
What happens if I exceed my subscriber limit on MailerLite?
Can I test MailerLite premium features before purchasing?
What are the customization options available in MailerLite?
How does MailerLite ensure the security of my data?
Does MailerLite offer analytics and reporting?
How can MailerLite help in creating landing pages?
What kind of email automation does MailerLite support?
Can I use MailerLite for SMS marketing?
How does MailerLite compare with other email marketing tools?
What types of businesses can benefit from using MailerLite?
Can I create and manage multiple campaigns simultaneously in MailerLite?
Is MailerLite suitable for international audiences?
How does MailerLite facilitate A/B testing?
Does MailerLite offer templates for email campaigns?
Can I manage my MailerLite account on mobile?
What sets MailerLite apart from its competitors?
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Deals & Offers of Mailerlite
Here are the list of latest deals and alternatives available.
79 reviews for MailerLite
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Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Martin –
MailerLite is a solid choice for businesses looking for an affordable and easy-to-use email marketing platform. However, its limited integrations, design options, and customer support may be a drawback for some team with more advanced needs.
Michelle Thompson –
We have had a positive experience using MailerLite for our email marketing needs.
Brittany Allen –
MailerLite is a user-friendly and affordable email marketing tool that has helped our team easily create and manage successful email campaigns.
Benjamin Adams –
Our experience with MailerLite has been positive overall.
Melissa Clark –
We have had a positive experience using MailerLite for our email marketing needs.
Ryan Edwards –
We have had a positive experience using MailerLite for our email marketing needs.
William Lewis –
Our experience with MailerLite has been positive overall.
Rachel Martin –
We have had a positive experience using MailerLite for our email marketing needs.
Jason Harris –
Our experience with MailerLite has been positive overall.
Amy Mitchell –
Our experience with MailerLite has been positive overall, helping us effectively manage our email campaigns.
Daniel White –
MailerLite is a user-friendly and affordable email marketing tool that has helped our team easily create and manage successful email campaigns.
David Rodriguez –
MailerLite is a user-friendly and affordable email marketing tool that has helped our team easily create and manage successful email campaigns.
Sarah Lee –
MailerLite is an affordable and user-friendly email marketing tool that has greatly helped our team create and manage successful campaigns.
Christopher Wilson –
We have had a positive experience using MailerLite for our email marketing needs.
Andrew –
Using Mailerlite for my email marketing campaigns for the past year and I have been extremely satisfied with the platform. The user interface is intuitive and easy to navigate, making it simple to create and send out professional-looking emails. The automation features have saved me a lot of time and effort, allowing me to set up automated workflows that engage my subscribers without having to constantly monitor and send out emails manually. The reporting and analytics tools have also been incredibly helpful in tracking the success of my campaigns and making data-driven decisions for future strategies.
Paul M –
The intuitive interface and the ease of use have made it a breeze to create and send out newsletters. The drag-and-drop feature is particularly useful, allowing us to design professional-looking emails without any coding knowledge. We also appreciate the detailed analytics that help us track the performance of our campaigns. We did face a few hiccups initially with the email deliverability but their customer support was quick to assist us in resolving the issue. Compared to other similar tools we have used in the past, Mailerlite stands out with its simplicity and affordability.
Dora Warren –
I recently integrated MailerLite into our team’s operations and it has been quite a journey. Initially, the transition was challenging, but the intuitive design of the platform eventually won us over. During our first email campaign, we were stumped by the segmentation features, but after exploring the tutorials and some trial and error, it became a vital asset for targeting our audience effectively. The ease of creating aesthetically pleasing newsletters was another highlight, especially compared to our previous clunky email software.
Nina George –
Simplicity and user-friendly interface initially drew me to the platform. Setting up campaigns is straightforward, and the learning curve is minimal, which was a relief. The mobile responsiveness of the emails is excellent, ensuring our messages look good on any device. Nonetheless, I find the list management and segmentation features quite basic, lacking the depth required for more targeted marketing strategies. While it’s great for beginners, businesses with more complex needs might find it limiting.
Buford F –
I’ve been using MailerLite for over a year now and have found its A/B testing feature to be incredibly useful for optimizing our email campaigns. The ability to test different elements of an email and get real-time feedback has significantly improved our engagement rates. However, the platform sometimes experiences downtimes and glitches, which can be frustrating when working on tight deadlines. Compared to other platforms, MailerLite is more affordable but at the cost of occasional reliability issues.
Levi Acosta –
As a small business owner, MailerLite has been a lifesaver in terms of cost-effectiveness and ease of use. The platform’s free plan offered enough features to get our email campaigns off the ground. The templates are varied and customizable, which helped in maintaining our brand identity. However, as we scaled, I noticed a lack of more sophisticated automation and integration options that larger businesses might need. Also, the customer support response can be slow during peak times.
Meredith Ritchey –
Segmentation features have transformed our email marketing. Tailoring content to specific audience segments has led to a 25% increase in conversion rates. Its cost-effectiveness is another major plus, offering a range of powerful tools without breaking the bank. On the downside, I found the template designs somewhat limited, often requiring additional customization. Also, their A/B testing functionalities are not as advanced as some competitors, restricting our ability to conduct in-depth campaign experiments.
Bolton Bello –
Transitioning to MailerLite was a breath of fresh air after using a more cumbersome platform. Its drag-and-drop editor made creating campaigns a breeze, saving us valuable time. The automation workflows are also a standout, efficiently managing subscriber engagement. Platform’s integration capabilities are somewhat lacking, especially with CRM systems, which hampers data synchronization. Also, the lack of in-depth reporting on automation performance is a drawback for data-driven decision making.
Aissa Barrientes –
Using MailerLite has been a mixed bag. The platform’s affordability and ease of use are definite pros, making it accessible even for smaller teams with limited budgets. The email deliverability rate is impressive, ensuring our messages reach the intended inboxes. ML customization options are somewhat basic, limiting creative freedom. Additionally, I’ve encountered issues with the mobile responsiveness of emails, requiring manual adjustments to ensure proper display on various devices, which can be time-consuming.
Basic customization options; Issues with mobile responsiveness. –
Our experience with Mailchimp has been a mixed bag. The ease of integrating it with other platforms we use has been a major plus, allowing for seamless data flow. However, we’ve noticed occasional glitches in email delivery which can be frustrating. On the positive side, the range of templates available has enabled us to maintain a fresh look for our newsletters. But, the customer support response time could be quicker, especially during critical moments. Comparatively, Mailchimp stands strong in its integration capabilities but needs to iron out some technical kinks.
Teofilia Dinsmore –
My experience with MailerLite has been largely positive, especially appreciating its real-time analytics that offer immediate feedback on campaign performance. This feature has been instrumental in tweaking campaigns for better results. Its user-friendly interface makes navigating through various features a smooth process. However, the platform struggles with larger email lists, leading to slower performance. Also, the lack of sophisticated segmentation tools compared to other platforms means less targeted and personalized campaigns.
Karyn Freese –
Having used ML for several months, I’ve found it to be a robust and user-friendly email marketing tool. The drag-and-drop email builder is a standout feature, allowing me to create visually appealing emails without needing any design skills. The analytics provided are detailed, giving me insights into open rates and click-throughs which help in refining our strategies. However, I did encounter some limitations with automation features, which aren’t as advanced as some competitors.
Hinda Heilman –
My experience was initially challenging due to migrating from another platform. However, once set up, I appreciated its simplicity and cost-effectiveness for small businesses. The customer support team was helpful during the transition, responding promptly to my queries. I do feel that the template selection could be more diverse, and at times, the load times for the dashboard were slower than expected.
Kostya Goins –
Using MailerLite revolutionized our email marketing strategy. The intuitive design interface allowed us to craft visually appealing emails with ease, significantly boosting our open rates by 30%. I particularly appreciated the advanced segmentation feature, which enabled us to target our audience more effectively. However, I noticed a lack of deeper analytics, hindering our ability to fully understand subscriber behavior.
Inigo Bechtel –
As someone who transitioned from a more complex platform, I found MailerLite refreshingly simple. The user-friendly dashboard made campaign management a breeze. Our team especially benefited from the automated workflows, which increased our efficiency by 40%. On the downside, the customer support response times were quite slow, often delaying our campaign adjustments.
Penrith Sunday –
My experience was mixed. While the A/B testing feature helped us fine-tune our campaigns, leading to a 25% improvement in click-through rates, the platform’s limited integration options with third-party tools posed a challenge for our broader marketing strategy.
Panya Hollander –
I’ve used MailerLite for over a year and appreciate its cost-effectiveness for small businesses. The drag-and-drop editor is a godsend for creating professional emails without needing a designer. However, the deliverability rates fluctuated, sometimes causing our important emails to land in spam folders.
Eudocia Bernard –
Initially, I was impressed with MailerLite landing page builder, which allowed us to create high-converting pages. It’s a great tool for enhancing lead generation, contributing to a 35% increase in our subscriber base. However, the mobile optimization of these pages often fell short, impacting our reach to mobile users.
Jeff James –
Having used MailerLite for six months, I’ve noticed a significant improvement in our email campaign’s engagement rates, jumping from 15% to 25%. The intuitive interface made it easy for our team to craft appealing newsletters. However, the analytics feature, while detailed, can be overwhelming for beginners, requiring a steep learning curve.
Lata Duggins –
In my year, I’ve admired its robust automation capabilities which streamlined our marketing workflow, boosting productivity by 30%. The segmentation feature allows precise targeting, enhancing customer relations. On the downside, the template designs are limited and often too simplistic for our creative needs.
Garner Escoto –
Transitioning to MailerLite from a previous platform was seamless, with excellent customer support guiding us throughout. Its cost-effectiveness is a major plus, offering high value for money. However, I’ve encountered occasional glitches with the drag-and-drop editor, which can be frustrating and time-consuming to fix.
Rene Woodruff –
After six months, the A/B testing feature has been a game-changer, allowing us to refine our strategies effectively. The deliverability rate is impressive, ensuring our messages reach their intended audience. However, the lack of integration with some CRM systems has limited our data synchronization capabilities.
Iola Bogart –
Mobile app has revolutionized how we manage campaigns on the go, offering real-time adjustments and monitoring. Its user-friendly interface is a plus for our team. Yet, the reporting tools, though comprehensive, lack customizability, often making it difficult to extract specific data sets.
Quinn Oates –
Since integrating it into our marketing strategies, we’ve noticed a significant improvement in our email campaign effectiveness. The user interface is intuitive, making it easy to create visually appealing emails. During a recent campaign, we achieved a 20% increase in open rates, which was a delightful surprise. However, the analytics feature, while robust, tends to be a bit slow in updating real-time data. This lag sometimes hinders our ability to make immediate, data-driven decisions.
Kalyani Hepler –
I’ve been using ML for over a year, and its A/B testing feature has been instrumental in refining our email content. The ability to test different subject lines has increased our engagement rates significantly. However, the template design options are somewhat limited, which can be restrictive when trying to stand out in a crowded inbox.
Quinn Cooksey –
Cost-effectiveness is its strongest suit, especially for small businesses like ours. We’ve been able to manage our email campaigns without breaking the bank. The drag-and-drop editor is a breeze to use, even for beginners. On the downside, the list segmentation feature, while useful, lacks the depth and flexibility found in more expensive alternatives. This limitation sometimes makes targeted marketing more challenging than it needs to be.
Mine Guajardo –
The mobile optimization of emails created with editor is impressive. Our mobile open rates have increased by 30% since we started using the platform. ML platform’s reporting tool could be more detailed. While it provides basic metrics, more in-depth analysis is needed for comprehensive campaign assessments. This lack of depth in reporting has led us to use additional analytics tools, adding to our workload.
Karyn Fussell –
The interface allowed me to craft personalized emails, which led to a 20% increase in our engagement rates. Their detailed analytics helped me understand what works, boosting our marketing strategy significantly.
Dagan Damron –
I migrated to MailerLite from Aweber and the transition was smoother than I expected. The automation features are top-notch, allowing for efficient workflow management. I miss the more extensive template library my old platform offered.
Bolton Bello –
My experience with A/B testing feature has been insightful. It allowed me to fine-tune my email campaigns, resulting in a higher open rate. I find the design options less flexible than expected, which limits creative expression.
Kelly Stewart –
Its intuitive design and robust analytics helped us refine our campaigns with precision.
Alex Maccaw –
Implementing Mailer website builder for our marketing campaigns was initially exciting. The drag-and-drop functionality promised easy creation of landing pages.
Tanvi P. –
The transition to it from another email marketing tool was motivated by its cost-effectiveness and the promise of advanced features.
Jeffrey Mo. –
Our team appreciated ML integration capabilities, aiming to streamline our marketing tech stack. The variety of integrations seemed promising.
Jonathan Pogact –
Leveraging MailerLite email automation for targeted campaigns provided insights into customer behavior that we hadn’t accessed before.
Abdul Msabah –
Since incorporating MailerLite into our strategy, the ease of automation has been a game-changer, boosting our engagement rates by 25%. The intuitive design interface allowed us to create visually appealing emails without a steep learning curve.
Amanda Vance –
The transition to Lite from our previous provider was smooth, largely due to its user-friendly interface and comprehensive resource library.
Alexander K –
Landing page builder has allowed us to create cohesive campaigns that extend beyond email, improving our conversion rates by over 30%.
Alex Biardo –
Despite initial reservations, the cost-effectiveness of MailerLite has proven to be a major advantage, offering a robust set of features without a hefty price tag.
Neha Shetty –
Initially skeptical, I was pleasantly surprised by MailerLite’s comprehensive analytics. Tracking the performance of our emails became a game-changer, offering deep insights into subscriber behavior.
Allen Dsouza –
My transition to Lite tools from another provider was driven by the allure of cost-effectiveness and feature-rich offerings. The switch yielded immediate cost savings and enhanced our marketing capabilities.
Maggie Blaha –
While exploring ML, the landing page builder was a revelation. It allowed us to create cohesive campaigns that extended beyond emails, enhancing our overall marketing strategy.
Maara Gracini –
Engaging with automation features initially seemed daunting but eventually unlocked new potentials in our email marketing strategy.
Makensie St. –
In my journey with MailerLite, their intuitive interface stood out, enabling swift campaign setups and effortless management. The drag-and-drop editor was a breeze, boosting our email design process significantly.
Dave Dwyer –
Using website builder, we quickly launched our campaign landing pages. The simplicity and seamless integration with email campaigns were remarkable.
Amireddy Reddy –
Segmentation and personalization features have been game-changers for our marketing strategies, allowing us to target our audience more effectively.
Olesya K. –
Transitioning to ML from another email service provider was smooth, thanks to their migration tools and helpful customer service.
Elizabeth N. –
Using this platform has been a revelation for our email marketing efforts. The ease of creating aesthetically pleasing newsletters has significantly increased our engagement rates.
Emily Fulkerson –
As a small team, we were looking for a solution that could do it all, and we found it. The platform’s intuitive design and robust feature set have made our jobs easier.
Emily Thrasher –
After migrating from another service, the difference in user experience and feature set was night and day.
Emma Murray –
The platform has enabled us to launch sophisticated marketing campaigns with minimal effort.
Marine Boer –
As an email marketer, my journey with MailerLite has been transformative. The intuitive design and powerful automation features have significantly increased our campaign’s effectiveness.
Annecy Smith –
After implementing MailerLite into our workflow, our email marketing has never been more efficient. The feature-rich platform offers everything we need in one place.
Marlon Perera –
My experience with MailerLite has been mostly positive, thanks to its comprehensive features that cater to all our email marketing needs.
Everis Carruyo –
My transition to MailerLite was driven by the need for a more scalable email marketing solution. The platform has lived up to my expectations, offering a range of tools that have enhanced our marketing strategies.
Mason Johnson –
Embracing Mailer transformed our email marketing strategy, offering a seamless blend of simplicity and power. The intuitive interface allowed us to create and deploy campaigns quickly, significantly improving our engagement rates.
Matt Nelson –
After migrating from a competitor, we found MailerLite’s user-friendly design a breath of fresh air. Its drag-and-drop email builder made creating visually appealing emails a breeze.
Pia Tserkonis –
As a small team, MailerL ease of use and comprehensive features were a game-changer. The ability to quickly launch campaigns without needing deep technical knowledge empowered our marketing efforts.
Ferry Van –
Incorporating MailerLite into our marketing toolkit enhanced our ability to engage with our audience on a personal level. The segmentation and personalization features stood out, allowing us to tailor our messages precisely.
Fiona Monga –
Our transition to MailerLite was motivated by the need for a more intuitive and efficient email marketing solution. The platform comprehensive suite of tools met our needs perfectly.
Folley Ogundele –
Using ML has been a transformative experience for our email marketing campaigns. The user interface is incredibly intuitive, making it easy to design emails that truly stand out. We’ve seen our engagement rates soar, thanks to the detailed analytics that help us understand our audience better.
Melanie T. –
As a small business, finding a cost-effective solution like MailerLite was a game changer. The free plan allowed us to kickstart our email marketing with zero upfront costs, and the scalability of their paid plans means we can grow without worrying about excessive fees.
Frank Bozzo –
Migrating to MailerLite from another platform was surprisingly smooth, thanks to their excellent migration tools and support. The difference in user experience and feature set was night and day, with MailerLite offering a more streamlined and powerful solution.
Michael Hill –
Incorporating mailerlite into our marketing strategy has elevated our email campaigns to a new level. The ease of use and flexibility of the platform have allowed us to experiment with different types of content and strategies, resulting in higher engagement and conversion rates.
Gabriel G. –
Our experience with MailerLite has been overwhelmingly positive, particularly when it comes to customer support. Whenever we’ve encountered issues or had questions, the support team has been quick to respond and very knowledgeable.