Brevo vs Mailchimp 2024: Best All-in-one Small Business Tool

Sprout24 compares Brevo and Mailchimp, two popular email marketing tools. It discusses how each platform caters to different types of users, with Brevo being more suited for bloggers, businesses, and solopreneurs, while Mailchimp is often preferred by e-commerce stores. The article highlights features like marketing campaigns, transactional emails, marketing automation, and ease of use. It also touches on aspects like campaign reports, email design, contact list management, and pricing. The comparison is intended to help software buyers decide which tool is best for their specific needs.
Brevo vs Mailchimp

Irrespective of how big or small your business is – you must take a plunge into the world of digital, and you must do it now.

There are plenty of tools like Mailchimp and Brevo to assist you to take your marketing game to the next level but for that, you need to find the best email marketing tool that will suit your needs and offer ease of use.

Narrowing the discussion a bit, according to a McKinsey & Company study, emails are 40 times more effective at acquiring customers than social media like Facebook and Twitter combined.

In the eCommerce industry, for instance, transactional emails perform well and prompt the consumers to make purchases, with the average order value increasing by 17 percent.

Email marketing automation offered by tools like Brevo and Mailchimp, if done right, transactional email is three times more powerful for driving conversions than any social media activities.

The main difference between Brevo and Mailchimp is that Brevo is easy to use for bloggers, businesses, and solopreneurs. Mailchimp is used more by Ecommerce stores

This Brevo vs Mailchimp comparison article will help you understand which of these two powerful tools will work best for you.


Headquartered in Paris, France, this email marketing solution was designed with a view to fulfilling just one aim: to offer a specific type of platform to businesses that help them achieve their marketing goals and empower their customers with focused knowledge and to build and grow relationships with them.

Brevo vs MailChimp

It is also one of the most sought MailChimp alternatives for SMS marketing that offers ease of use. 

Brevo vs Mailchimp 2024: Best All-in-one Small Business Tool 1
Brevo Capterra review

There are three core elements of Brevo that make it one of the best email marketing service:

1) Marketing campaigns

Businesses – irrespective of size and industry – can leverage email marketing and SMS marketing campaigns to inform, engage and convert.

“Too much” is “too less” for the modern customer, and the sooner businesses realize this, the better it is.

2) Transactional emails and messaging

Today’s consumers like to be treated specially. Personalized messages are preferred more than generic messaging.

Brevo helps you create transactional emails and provides the benefit of the best email marketing service.

3) Marketing Automation

If your efforts are not automated, you are wasting time and money.

With this marketing software, you can be assured to receive the right phone support or chat support system from their customer support team to guide customers through a personalized buying journey.

Mailchimp vs Brevo: Features

1) Email designer

With the right kind of design, color palette and branding, you can breathe in life to your email campaign.

compare Brevo vs mailchimp

2) Contact list management

You’ll need need list management for email marketing that update automatically based on your criteria.

Since you can segment contacts, you’ll need to accordingly create contact forms to engage and connect with your audience.

Brevo also allows you to send emails month to unlimited contacts without any restrictions.

which is better Brevo or mailchimp

3) Campaign reports

The tool allows you to determine the buttons, CTAs, and links which triggered the maximum clicks on a web page and ease of use.

Brevo and mailchimp

Basically – it has a strong reportage feature you’re looking for in a marketing automation software.

If you have all the data right in front of you regarding your campaigns, it becomes a lot easier to learn from the mistakes and gauge the performance metrics.

This feature Brevo offers is certainly an important one when you’re looking for the best email marketing automation tool.

4) Marketing automation

Marketing automation is all about analyzing data and using it properly to predict the consumer’s’ next move.

Brevo is completely on board with this, which is why automating campaigns is a fun challenge for marketers on this tool.

Brevo enables the marketers to create multi-step, multi-channel campaign flowcharts in minutes.

best email marketing service

Brevo email software also enables you to create professional email templates, personalize sign-up firms and segments your unlimited contacts as per your usage and convenience – all from the same dashboard!

The core aspect of Brevo is marketing automation, and it truly lives up to its name. We will certainly have to give this popular Mailchimp alternative a few brownie points in this field.

5) Transactional emails

Brevo ensures your messaging is actually delivered and that it doesn’t get stuck in the servers.

It also logs all the emails, text messages, app alerts and other push notifications that have gone out from Brevo, so that if you’re looking to go back and see something, you can.

compare mailchimp vs Brevo

6) Deliverability

If you’re looking to use a third-party tool to send your communication, you must do a thorough analysis of its credibility and reputation.

You’ll need a dedicated IP address to send emails, SMS’, etc for SMS marketing.

You have one too and you you can even buy a dedicated IP for a year for just $99.

September, 2021 Update: It was just yesterday that Brevo acquired Chatra messenger, Metrilo customer analytics and Pushowl push notifications. Clearly, they have plans for an integrated platform for online ecommerce retailers.


So, whatever industry you are targeting Brevo offers one of the best email automation tools available and also a great MailChimp alternative.

So whenever a transaction takes place on your online store, the transaction details automatically show up in your Brevo contacts dashboard.

This, in turn, helps you to automate your marketing campaigns better.

Brevo also makes it easy to use automated trigger marketing flowcharts.

Brevo Update: GDPR and CCPA compliance is mandatory for all the organizations dealing with EU citizens. If you are one of them, then feel free to use Brevo as they are GDPR and CCPA compliant.

Their website has enough information to help its customers understand GDPR and CCPA and know how to make their operations GDPR and CCPA compliant.

Brevo New Features Update:

Chatbox feature:

You can set up a chatbox that matches your requirements within a fraction of minutes which is easy to use.

You can also customize the colors to match your business idea and add your name and logo so that your users know that it is you. 

Brevo vs mailchimp

Advanced Segmentation

Everybody knows how vital segmentation is and how effective it can be if done in the right direction.

Brevo allows segmentation based on demographic and behavioral criteria with ease of use.

Brevo vs mailchimp

Landing page builder

Brevo allows its users to build landing pages that enhance conversions with ease to use drag and drop.

Users can create landing pages that suit their brand without any technical or coding skills. 

The Brevo landing page builder helps to streamline customer service.

The user can also make their landing page more impressive by adding URL in the emails, social media posts, and a lot more. 

sendiblue vs mailchimp


WordPress, Drupal, WooCommerce, Wix, Shopify, Google Analytics, Facebook and Salesforce are just some of the apps and tools that can be integrated with Brevo.

Brevo vs Mailchimp review


Brevo is a flexible solution and you can create custom integrations with the website, app or customer service using the tool’s powerful API that can be accessed in a variety of programming languages. 

You can even install Brevo plugins with popular eCommerce systems and CMS or marketing platforms to make it eay to use.

Brevo Pricing Structure

If you are just starting out and the influx of emails and text messages is not much, then you can begin your journey with Brevo with the free plans.

If you opt for the first paid plan, you can easily send 40,000 emails month, 2,000 contacts and Brevo doesn’t charge you for that, you’ll need a separate sending service, though.

Brevo Lite version allows you to send up to 40,000 emails a month and you’ll need to pay based upon the number of emails.

The package costs INR 1535 capped at 40,000 emails in a month.

You’ll be able to use marketing automation features with up to 2,000 contacts to 2,000 contacts if you’re on the Essential tier or below.

You’ll need to check out the complete pricing structure here and the features Brevo offers:

best email marketing service


With a customer base of 12 million, who send more than 1 billion emails every day, the Mailchimp’s automation email software is a hot favorite and a popular Brevo alternative among many eCommerce companies that want to scale their operations at a much faster pace with ease of use.

MailChimp’s tagline is “everyone starts small, but with the right resources”.

Brevo vs Mailchimp 2024: Best All-in-one Small Business Tool 2
Mailchimp capterra review

So now let us see what MailChimp has to offer in our Mailchimp vs Brevo review and does it fits the bill of being the best email marketing software available


1. Simple sign up

It is pretty easy to use and create a MailChimp’s free account. If you are using Mailchimp’s Free plan, you’ll get 30 days email support.

Brevo doesn’t ask you to submit any credit card and contact details to use the limited feature Brevo offers to its new users.

2. User-friendly interface

The elements on the dashboard are user-friendly and easy to use.

You can upload your contacts, do list management, invite your colleagues, etc. in a simple manner. It is easy to use and Brevo doesn’t offer a steep curve of learning.

similar comparison Brevo and Mailchimp

3. Multiple campaigns

There are a total of four campaigns that can be created on MailChimp. First is the regular campaign – where you’ll need design and customize the template and content.

Second is the plain text campaign which enables the users to send plaintext emails and easy to use.

This one’s good to send like really simple transactional emails – nothing fancy – to the consumers.

Then there is an A/B testing campaign which enables the users to test their subject lines and other email editor and to optimize their email marketing campaign.

In RSS campaign wherein the user can combine the MailChimp email templates with the RSS feed – sounds cool, right? You will get Mailchimp’s free email editor with lots of options to customize your email.

Brevo vs Mailchimp

4. A/B testing functionality

Today, this feature has become a rather usual component of all the best email marketing automation tools.

Mailchimp’s automation allows the users to create and execute a variety of split tests – on the basis of subject lines, send time, content, “from name”, etc. MailChimp offers top results with the A/B testing feature.

which is better Brevo or mailchimp

5. The process of sending messages

MailChimp offers a rather simple drag-and-drop email editor to help even the novice marketers to quickly create a template with all the elements of their own choice.

But first – you need to choose from a plethora of email templates that this email software already offers.

Brevo vs Mailchimp comparison

6. Time optimization

MailChimp also calculates the best time to send transactional emails to a particular segment of consumers to achieve the best results.

This way, you can save the transactional email from getting lost in the consumer’s inbox. But this a paid feature; if you are using the Mailchimp’s free version, you might have to give your best guess.

7. Built-in forms

If an email software can’t create built-in forms, then what’s the point? MailChimp has a drag-and-drop feature that is probably the best thing about this tool.

This article will help you to find out how Brevo fares in this field.

8. Contact management system

You can also add subscribers from sign up forms on the social media Facebook page, web, etc.

MailChimp helping in boosting customer engagement numbers and thus generating a loyal list of customers, do list management and is it not what one expects from the best email marketing solution?

9. Mailchimp’s Automation

Although this is a paid feature, Mailchimp’s automation features is quite an interesting feature of MailChimp.

You can create workflows to initiate trigger messages – just like any other advanced email marketing platforms.

You can also create a series of targeted emails that trigger whenever there is an activity by the subscriber using Mailchimp’s.

You can even create your own trigger rules. Once again, this is what you’re looking for in software like this.

Brevo and mailchimp

10. Mailchimp Generative AI tools

To help small businesses and marketers generate, optimize, and benchmark their email marketing campaigns, Mailchimp has introduced Generative AI tools, which include Email Content Generator, Send Day and Send Time Optimization, Content Optimizer, Creative Assistant, Purchase Likelihood and Customer Lifetime Value, Customer Journey Builder Next Action Recommendations, Subject Line/ Header/ Subheader/ Preview Text Generation with GPT, Alt-text Generation, Stock Image Suggestion, and Campaign Performance Benchmarking.

These AI tools employ a mix of in-house models and third-party AI products, such as Intuit’s AI infrastructure, to provide detailed insights and recommendations to enhance campaign performance.

Mailchimp Update: You can build forms that are GDPR and CCPA ready and can use it for everything ranging from hosted to pop-ups to every other form.


Brevo doesn’t have the broadest range of integrations available. In the area of integration, Mailchimp is an undefeated champ – not even the best email marketing software comes close to it.

WordPress, Blackbaud, Eventbrite, ExpressionEngine, Salesforce, Google Contacts, Facebook, Formstack, Freshbooks, Gravity, Hootsuite, Microsoft Dynamics, Flickr, Joomla, Highrise, Google Analytics, and more.

Brevo and mailchimp


MailChimp is known to have a very complex yet flexible API documentation.

It enables you to quickly adapt your email marketing to sustain the workflow created by you for automation campaigns.

By the way, did you know you could create visual workflows in the email marketing automation software too?

Brevo vs MailChimp

Both tools are tough competitors to be touted as the best email automation tool as they serve many great purposes to marketers and help them execute effective campaigns.

But just because company A likes Brevo doesn’t mean company B can’t opt for MailChimp for its email marketing activities.

Brevo vs Mailchimp 2024: Best All-in-one Small Business Tool 3
Reddit Mailchimp vs Brevo discussion

Here we compare email marketing software vs MailChimp Brevo and provide you a comparative analysis to assist you to understand these tools:

1. Clientele

When we compare Brevo vs MailChimp directly one major ruling factor is the clientele.

MailChimp is one such email marketing tools whose clientele is from limited industries. Its major clients are eCommerce, solo-preneurs, individual marketers, small businesses, etc.

It is not a tool that would appeal to anyone and everyone. If you think MailChimp suits your business requirements, then go ahead with it.

Otherwise, please look for other options. Brevo, on the other hand, has a lot many customers from various industries and background but Brevo doesn’t suits everyone.

So, here again, Brevo comes as a better MailChimp alternative.

2. Visual automation

In MailChimp, you can’t create visual workflows, like other tools such as Brevo, where you can see which response will trigger when.

You’ll need to pay some amount as you can’t use this feature in MailChimp free version.

3. Customer Support system

If you are using the trial version of MailChimp, you will not get access to any kind of support.

You will also not find multi-lingual customer support in MailChimp – which means countries like France and Spain.

While the friendly customer support team of Brevo is available over the phone support and via live chat support and often praised for its customer service.

4. Pricing

When it comes to MailChimp pricing then it is an eCommerce centric email marketing solutions tool. MailChimp offers the Free plan for up to 2,000 contacts  and for $25/month, you’ll be able to send up to 40,000 emails.

It is known for its easy to use interface, multiple layouts and the fact that it is free forever if you are happy with the services you receive in the Mailchimp’s free package.

Mailchimp free plan is basically for beginners. But the only catch is MailChimp is expensive. Brevo Mailchimp Pricing Based on how many emails you send per day or per contacts. For more information, you can contact their customer service team.

Brevo vs Mailchimp 2024: Best All-in-one Small Business Tool 4
Brevo Quora discussion

A comparison table for Mailchimp vs Brevo:

FactorsMailchimp Brevo
What We LikeImpressive feature set with their lower tier plan.
Vast number of integrations
Easy to use and generous free plan.
CRM, SMS marketing and advanced segmentation at a reasonable price.
List management and segmentation are very easy to implement.
What We don’t LikeYou have to pay even for unsubscribed users that is not the case with Brevo.
List management is not impressive as it is basic in its functioning.
Lacks social and ecommerce reporting.
Email templates are not as good as that of Mailchimp.
Value for MoneyFor less number of contacts, Mailchimp is a great affordable option.Very affordable that packs up some good powerful features.
Who should use it?Small to medium-sized businesses.Ecommerce and people who want one on one campaigns.
Our Score4.6/54.4/5
Brevo vs Mailchimp 2024: Best All-in-one Small Business Tool 5
Email marketing services G2 grid

Our Experience

According to the Brevo & Mailchimp comparison guide, we can say that Brevo offers the best all-in-one tool for bloggers, businesses, and solopreneurs when it comes to digital marketing; MailChimp is more for eCommerce stores.

Hopefully this Brevo vs MailChimp comparison article will help you to take your pick!

Brevo vs MailChimp – which tool is better for me?

MailChimp’s automation works well for small businesses, is affordable and it easily integrates with a number of applications. Brevo is good for all business sizes and it charges you based on the number of emails sent rather than total subscribers you have. You can decide a suitable one on the basis of Brevo Vs Mailchimp guide.

What does Brevo have to offer that is not in MailChimp?

When it comes to Brevo vs Mailchimp, Brevo charges you based on emails sent not on total contacts you have. You also get to create SMS marketing campaigns and it has responsive design templates.

What is Brevo?

Brevo is an email marketing software that helps businesses to automate their email marketing strategies.

How much does Brevo cost?

Brevo is available in 4 plans. Pricing structure is as follow:
Free plan: 300 emails/day
Lite: Rs.1535/mo 40,000 emails a month for up to 2,000 contacts 
Essential: Rs.2343/mo 60000 emails per month
Premium plan: Rs.3960/mo 1,20,000 emails per month
Enterprise: Advanced Plans

What is MailChimp and how much does it cost?

MailChimp is an email marketing software tool if you’re looking to automate their email campaigns. You can create emails through pre-built templates as well as automated transaction emails using Mailchimp’s automation feature.

MailChimp comes in 4 plans:
Premium plan:$299
Standard : $14.99
Free: $0

Does Brevo have any free plan?

Yes , the free plan Brevo offer is for 300 emails/day with unlimited contacts.

Which is the best email marketing software and why?

Brevo and MailChimp are pretty good options in the email automation sector. Both Brevo and Mailchimp have plans that can suit the requirements of varying business sizes.
MailChimp is a great option for small businesses with upto 2000 subscribers as they are pretty generous with their free plan.

Biswajeeta Rath
Biswajeeta Rath

Biswajeeta here and I am a customer experience and community management leader with over 9 years of hands-on expertise. As a guest writer, I provide authoritative insights on #uxresearch, #designthinking, #businessanalytics, #customercentricity, and #communitymanagement. With a data-driven and ever-curious approach, I help clients become more customer-focused through research, strategy, and technology implementation. I have deep knowledge across SaaS testing, social media marketing, influencer engagement, and operational improvements. I leverage skills in user research, market research, design thinking, data analysis, and stakeholder management to elevate customer centricity. My experience driving end-to-end community engagement for brands gives me unique perspective on customer needs and pain points. I am passionate about continuous learning and translating research into actionable strategies that create meaningful customer experiences. With my mantra "do whatever you can with whatever you have," I solve complex challenges with creativity and an analytical mindset.

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  1. Apostolis Lianos July 30, 2018 at 2:46 PM

    I loved the article, very informative indeed.
    Tbh I haven’t personal experience with both of the tools, only with 1 of them.

    At our eCommerce business, we recently switched from Mailchimp to ContactPigeon after almost 6 years because they offer email marketing+marketing automation+push notification management+exit intent pop ups+list building pop ups+landing pages at 199$/month. Plus they offering real, hands-on support.

    Would love to see a review of ContactPigeon by you, Ankit, anytime soon. 🙂


  2. Sendinblue has recently introduced custom landing pages. You can build your landing pages from the Sendinblue platform itself. You can use the drag and drop editor and make custom changes to your pages and boost your conversion rates. It has a vast repository of thousands of royalty free stock photos to select from and ready to use for your site. I have not tried it yet but will be doing it soon as I am finding it quite impressive. Share your thoughts if you have given it a try.

  3. MailChimp is a great tool when it comes to email marketing as it offers most of the integrations, the interface is intuitive , great A/B testing and some solid reporting features. But, there template gallery is way too basic.

  4. MailChimp is a great tool and one of the popular tools that people prefer over any other option. But, if you ask me then for me Sendinblue has its own set of benefits especially creating visual workflows.