Marketing

SendinBlue vs Mailchimp – All-in-one Tool for Small Business

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If you are an entrepreneur, you will agree that without digital marketing there’s no way you can propel your business to success. It is 2017 and digital marketing is mighty powerful now. Irrespective of how big or small your business is – you must take a plunge into the world of digital, and you must do it now. There are plenty of tools like SendinBlue and MailChimp to assist you to take your marketing game to the next level but for that, you need to find the best email marketing tool that will suit your needs.

Narrowing the discussion a bit, according to a McKinsey & Company study, emails are 40 times more effective at acquiring customers than Facebook and Twitter combined. In the eCommerce industry, for instance, emails perform well and prompt the consumers to make purchases, with the average order value increasing by 17 percent.

No matter what people say about email marketing, this tactic can never die or be overpowered by other strategies such as push or social media. Email holds a very special place in the world of digital marketing and every business must include it as a core aspect of its direct marketing efforts. SMS’ are still huge as people haven’t stopped sending messages.

Email marketing automation offered by tools like Sendinblue and mailchimp, if done right, is three times more powerful for driving conversions than any social media activities. Emails have proved their effectiveness as a top-notch marketing channel by achieving an ROI of 3800%! And if you are careful with the content going out as text messages to your target audience, you will get favorable results. This SendinBlue vs Mailchimp comparison article will help you understand which of these two powerful tools will work best for you.

SendinBlue

When the platform seems to be so promising, why hesitate to purchase software that can make your life easier!? This is where SendinBlue steps in. Headquartered in Paris, France, this email marketing solution was designed with a view to fulfilling just one aim: to offer a specific type of platform to businesses that help them achieve their marketing goals and empower their customers with focused knowledge and to build and grow relationships with them.

SendinBlue vs MailChimp

SendinBlue is used by over 50,000 users across 140 countries. The software pushes out 3 Cr emails and 50 lac SMS’ a month. So you can imagine that it is popular, in demand and easily one of the most loved software in the world. It is also one of the most sought MailChimp alternatives. 

There are three core elements of SendinBlue that make it one of the best email marketing service:

1) Marketing campaigns

Businesses – irrespective of size and industry – can leverage email and SMS marketing campaigns to inform, engage and convert. “Too much” is “too less” for the modern customer, and the sooner businesses realize this, the better it is.

2) Transactional messaging

Today’s consumers like to be treated specially. Personalized messages are preferred more than generic messaging. If you can predict their future needs and desires and offer them exactly that, they will become loyal customers to you. SendinBlue helps you create transactional messages and provides the benefit of the best email marketing service.

3) Automation

If your efforts are not automated, you are wasting time and money. With this marketing software, you can be assured to receive the right support system to guide customers through a personalized buying journey.

Features

1) Email designer

Design plays a huge role in marketing and it is one of the primary features of the best email marketing tools. With the right kind of design, color palette and branding, you can breathe in life to your campaigns. SendinBlue makes it really easy for novice marketers to create email layouts that are just spectacular.

It offers a drag and drop option to create emails faster and a template gallery comprising fantastic designs. Whatever emails you create on SendinBlue will be responsive across all platforms, especially, mobile. A majority of consumers check their emails on phone, right? Yes!

compare sendinblue vs mailchimp

There is also an Inbox Preview that helps you test and optimizes your marketing campaigns before sending to your target customers. This way, you will always know what your communication emails looked like to your customers.

2) Contact management

Over the course of time, you would have created a database of all contacts. Managing them all can be a real pain but not if you use SendinBlue. It offers an advanced search and segmentation feature to sort out, filter and categorize contacts as per your past and future campaigns.

You can create lists that update automatically based on your criteria. Since you can segment contacts, you will realize you can accordingly create contact forms to engage and connect with your audience. SendinBlue also enables you to upload unlimited contacts without any restrictions.

which is better sendinblue or mailchimp

It is a lot of fun if you are a big organizer of things and have a string of marketing campaigns lined up. This feature will help you have control over the communication you wish to have with your consumers.

3) Campaign reports

Running a campaign? You can view its analysis in real-time on your dashboard and it is one of the essential characteristics of any best email marketing service. You can even download the results in PDF or CSV formats for easy viewing. SendinBlue allows you to pinpoint the exact demographic from which you have received the maximum engagement.

The tool allows you to determine the buttons, CTAs, and links which triggered the maximum clicks on a web page. You can even use your recipients’ most used email platforms and devices to optimize your campaigns.

sendinblue and mailchimp

Basically – it has a strong reportage feature. If you have all the data right in front of you regarding your campaigns, it becomes a lot easier to learn from the mistakes and gauge the performance metrics. This feature is certainly an important one when you are on a quest to find the best email marketing tool.

4) Marketing automation

Marketing automation is all about analyzing data and using it properly to predict the consumer’s’ next move. SendinBlue is completely on board with this, which is why automating campaigns is a fun challenge for marketers on this tool.

SendinBlue enables the marketers to create multi-step, multi-channel campaign flowcharts in minutes. Since SendinBlue is not just restricted to sending emails, one can also include text messages in the campaign flowchart.

With SendinBlue, you can retarget warm leads based on your response to emails and SMS campaigns, and even track the performance of your campaigns. Creating customer journeys is easier than ever!

best email marketing service

SendinBlue also enables you to create professional email templates, personalize sign-up firms and segments your contacts as per your usage and convenience – all from the same dashboard! You can fully integrate the software to your website so that you have the flexibility to define events specific to just your purchase cycle.

This also makes it easier for you to track and follow up on product purchases, abandoned carts and much more! The core aspect of SendinBlue is marketing automation, and it truly lives up to its name. We will certainly have to give this popular Mailchimp alternative a few brownie points in this field.

5) Transactional messaging

SendinBlue ensures your messaging is actually delivered and that it doesn’t get stuck in the servers. It also logs all the emails, text messages, app alerts and other push notifications that have gone out from SendinBlue, so that if you want to go back and see something, you can.

Through this MailChimp alternative-SendinBlue, you can create custom, dynamic messages with our powerful API. The tool also gives real-time reports on the performance of the messaging sent through the product.

compare mailchimp vs sendinblue

6) Deliverability

If you use a third-party tool to send your communication, you must do a thorough analysis of its credibility and reputation. Every tool uses its own IP address to send emails, SMS’, etc. You have one too. If the server is poor or is not recognized or reputed enough, it gets blocked by Google, Yahoo! And Microsoft and hence, the communication never reaches any of these inboxes.

SendinBlue allows you to choose the right IP solution to fulfill your requirements. You can easily manage large volume circulation by creating and managing dedicated IP pools. As mentioned before, monitor your dedicated IP’s reputation by leveraging SendinBlue’s easy-to-use tools.

The software also ensures security and authentication. You can use SPF, DKIM, and DMARC security protocols and a dedicated IP to securely sign emails with your domain and completely control your reputation.

This way you can always be assured of your emails reach the inboxes of your consumers. After all – if your communication doesn’t reach to the target market on time, what’s the point of working so hard on a campaign? Every effort counts, and has to yield results, right?

eCommerce

As mentioned earlier, SendinBlue caters to all kinds of industries. And one such industry is that of eCommerce. SendinBlue was originally designed to cater to eCommerce businesses and then evolved to be the tool that you see and use today. So, whatever industry you are targeting SendinBlue is touted to be one of the best email marketing tools available and also a great MailChimp alternative.

So whenever a transaction takes place on your online store, the transaction details automatically show up in your SendinBlue contacts dashboard. From the amount and date of the order to the order ID – you get access to all the details relating to your sales.

Having said that, you can also create segments of your contacts depending upon their browsing history on your website, their purchase behavior, and other buying patterns. This, in turn, helps you to automate your marketing campaigns better.

SendinBlue also makes it easy to create automated trigger marketing flowcharts. If you have created a field called “ORDERS_100DAYS” (sum of orders over the past 100 days) which must be greater than $100. This way, your choice of the message will be sent to those contacts who meet this particular requirement.

To help you monitor your business performance closely, SendinBlue also allows you to create your own KPIs. These are personalized metrics that you define on the basis of multiple transactional fields in your dashboard. To define the formulas, all you have to do us just use SUM, COUNT, and IF.

SendinBlue Update: GDPR compliance is mandatory for all the organizations dealing with EU citizens. If you are one of them, then feel free to use Sendinblue as they are GDPR compliant. Their website has enough information to help its customers understand GDPR and know how to make their operations GDPR compliant.

SendinBlue New Features Update:

Chatbox feature:

> You can set up a chatbox that matches your requirements within a fraction of minutes. You can also customize the colors to match your business idea and add your name and logo so that your users know that it is you. 

> With this feature of SendinBlue you can connect with your leads and customers in real-time. For instance, if you wish to speak to a customer on your website,  you can do that instantly through a chat window. 

> You can also assign different employees to different customers so that each of your customers has the least waiting time. 

sendinblue vs mailchimp

Advanced Segmentation

Everybody knows how vital segmentation is and how effective it can be if done in the right direction. SendinBlue allows segmentation based on demographic and behavioral criteria. The details are fetched based on gender preference, place of reference, age, employment, and any other preferable rules.  

You can also segment contacts based on the clicks on different elements of the page. 

sendinblue vs mailchimp

Landing page builder

 Sendinblue allows its users to build landing pages that enhance conversions. Users can create landing pages that suit their brand without any technical or coding skills. 

They can create landing pages based on specific goals and ideas or make use of the dedicated landing pages to promote an event or introduce their latest e-books. 

The Sendinblue landing page builder helps to streamline customer interactions. One can easily add follow-up pages, ask them detailed questions, or simply end with a Thank you note. 

The user can also make their landing pages more impressive by adding URL in the emails, social posts, and a lot more. 

sendinblue vs mailchimp

Facebook lead ads

SendinBlue also allows you to create perfect facebook ads that serve your purpose and help you achieve your goals. The simple drag and drop of this tool help you create your ads in a fraction of minutes. You need to add an image, impressive text, and a CTA button to attract your customers. 

 With Facebook lead ads, you can target customers that are similar to your existing customers. All this data is extracted based on the Facebook lookalike audience feature from your SendinBlue account.  

You also get to track your ad performance statistics and find what is working for you and what is not. 

sendiblue vs mailchimp

Integrations

WordPress, Drupal, WooCommerce, Wix, Shopify, Google Analytics, Facebook and Salesforce are just some of the apps and tools that can be integrated with SendinBlue.

SendinBlue vs Mailchimp review

APIs

SendinBlue is a flexible solution and you can create custom integrations with the website, app or services using the tool’s powerful API that can be accessed in a variety of programming languages. You can even install SendinBlue plugins with popular eCommerce systems and CMS platforms. Not only this, you can even setup real-time connections using webhooks – that are flexible elements themselves. Given the number of apps that can be integrated with SendinBlue, it makes sense to have effective API capability on the system, and this software takes care of that!

Pricing

If you are just starting out and the influx of emails and text messages is not much, then you can begin your journey with SendinBlue with the Free version. If you opt for the first paid package, you can easily send 40k emails in a span of just one month. The package costs INR 443.65. And it just keeps getting better if you are a big business and want to send more communication emails and messages. With all the four packages, you will get basic support in terms of contact management, marketing, transactional, reporting, support, and integrations. You can check out the complete pricing card here:

You can also buy SMS credits as per your usage and convenience. All you have to do is get an estimate of the number of SMS’s you plan to send on an average. To make things easier for the reputation of the brand, you can even buy a dedicated IP for a year for just INR 8727. SendinBlue takes care of everything – you just need to have clarity in terms of the marketing goals you plan to achieve.

best email marketing service

You can start using SendinBlue for free and send up to 9,000 emails a month. No credit card required. No contact details to be submitted. Starting the trial is easy-peasy.

MailChimp

With a customer base of 12 million, who send more than 1 billion emails every day, this email software is a hot favorite and a popular SendinBlue alternative among many eCommerce companies that want to scale their operations at a much faster pace. MailChimp’s tagline is “everyone starts small, but with the right resources”.

So now let us see what MailChimp has to offer in our SendinBlue vs Mailchimp review and does it fits the bill of being the best email marketing software available

Features

1. Simple sign up

It is pretty simple to create a free account on MailChimp. Oh, and you can use it for free for forever. You don’t need to submit any credit card and contact details. An email ID and a username will suffice.

2. User-friendly interface

The elements on the dashboard are user-friendly. You can upload your contacts, create lists, invite your colleagues, etc. in a simple manner. It is easy to navigate and find your way around the software.

similar comparison SendinBlue and Mailchimp

3. Multiple campaigns

There are a total of four campaigns that can be created on MailChimp. First is the regular campaign – where you can design and customize the template and content. This is the most commonly used campaign option. Second is the plain text campaign which enables the users to send plaintext emails. This one’s good to send like really simple emails – nothing fancy – to the consumers.

Then there is an A/B testing campaign which enables the users to test their subject lines and other email elements and to optimize their email marketing campaign. The last one is the RSS campaign wherein the user can combine the MailChimp templates with the RSS feed – sounds cool, right?

SendinBlue vs Mailchimp

4. A/B testing functionality

Today, this feature has become a rather usual component of all the best email marketing tools. It is a little absurd to use a tool that doesn’t have this functionality. MailChimp allows the users to create and execute a variety of split tests – on the basis of subject lines, send time, content, “from name”, etc. MailChimp guarantees top results with the A/B testing feature.

which is better sendinblue or mailchimp

5. The process of sending messages

MailChimp offers a rather simple drag-and-drop feature to help even the novice marketers to quickly create a template with all the elements of their own choice. But first – you need to choose from a plethora of templates that this email software already offers.

MailChimp makes sure that it is simple to create fancy emails. You can even use a paid feature called the “Timewarp” to make sure your emails will be received by your target audience at a decided time – but in their respective time zones. This means, consumers in the US will receive the email at 10 in the morning, just like his India counterpart – who will also receive it at 10 am IST.

SendinBlue vs Mailchimp comparison

6. Time optimization

MailChimp also calculates the best time to send emails to a particular segment of consumers to achieve the best results. This way, you can save the emails from getting lost in the consumer’s inbox. But this a paid feature; if you are using the free versions, you might have to give your best guess.

7. Built-in forms

If an email software can’t create built-in forms, then what’s the point? MailChimp has a drag-and-drop feature that is probably the best thing about this tool. Building such forms within the emails becomes so much easier. The subscriber can not only read the email but also fill in his or her details in the form real quick.

This SendinBlue vs MailChimp article will help you to find out how Sendinblue fares in this field.

8. Contact management system

In the free version, you can add up to 2000 unique contacts. You can create multiple lists – depending upon the demographics, purchase behaviors, buying patterns, gender, etc. This is important because it helps you segment and then create personalized campaigns accordingly.

You can also add subscribers from sign up forms on the Facebook page, web, etc. MailChimp helping in boosting customer engagement numbers and thus generating a loyal list of customers and is it not what one expects from the best email marketing tools?

9. Automation – the most significant element in tools

Although this is a paid feature, automation is quite an interesting feature of MailChimp. You can create workflows to initiate trigger messages – just like any other advanced marketing software. You can also create a series of targeted emails that trigger whenever there is an activity by the subscriber. You can even create your own trigger rules. Once again, it is quite simple to automate on MailChimp.

sendinblue and mailchimp

The “automation” feature is quite handy in the eCommerce sector wherein there is a high rate of browser and cart abandonment.  Consumers have to be consistently reminded about the brand and product and the best email marketing tools make it happen effortlessly.  MailChimp allows you to bring customers back to the website with the automated email feature. It also enables you to create a string of customary emails to acquaint the new customer or website visitor about the products and services of your online store.

Mailchimp Update: For all the data processors as well as the data controllers who are using MailChimp can continue using it without any GDPR concerns. You can build .forms that are GDPR ready and can use it for everything ranging from hosted to pop-ups to every other form.

Integration

There is not one tool that can’t be integrated with MailChimp. In the area of integration, this tool is an undefeated champ – not even the best email marketing software comes close to it. WordPress, Blackbaud, Eventbrite, ExpressionEngine, Salesforce, Google Contacts, Facebook, Formstack, Freshbooks, Gravity, Hootsuite, Microsoft Dynamics, Flickr, Joomla, Highrise, Google Analytics, and more. It reaches to a wide variety of apps and tools from across backgrounds and industries.

sendinblue and mailchimp

API

MailChimp is known to have a very complex yet flexible API documentation. It enables you to quickly adapt your email marketing to sustain the workflow created by you for automation campaigns. By the way, did you know you could create visual workflows in the email marketing software too?

SendinBlue vs MailChimp

Both tools are tough competitors to be touted as the best email marketing tool as they serve many great purposes to marketers and help them execute effective marketing campaigns. But just because company A likes SendinBlue doesn’t mean company B can’t opt for MailChimp for its email marketing activities.

Here we compare SendinBlue vs MailChimp and provide you a comparative analysis to assist you to understand these tools:

1. Multiple contact lists

MailChimp allows you to create various different lists but it restricts you from sending a single email to more than one list at a time. If you don’t want this restriction hampering your productivity, you might have to look at other options. As it is a SendinBlue vs MailChimp comparison article we would like to point out that SendinBlue offers this functionality.  In MailChimp, you will have to clone the campaign and then use the other lists.

2. Clientele

When we compare SendinBlue vs MailChimp directly one major ruling factor is the clientele. MailChimp’s clientele is from limited industries. Its major clients are eCommerce, solo-preneurs, individual marketers, small businesses, etc. It is not a tool that would appeal to anyone and everyone. If you think MailChimp suits your business requirements, then go ahead with it. Otherwise, please look for other options. SendinBlue, on the other hand, has a lot many customers from various industries and background. So, here again, Sendinblue comes as a better MailChimp alternative.

3. Visual automation

In MailChimp, you can’t create visual workflows, like other tools such as SendinBlue, where you can see which response will trigger when. You also can’t use this feature in MailChimp for free. You have to pay for it. But what’s the point when you can’t see your own flowcharts for assessments! So, when you compare Sendinblue vs MailChimp then SendinBlue is definitely the winner.

4. Support system

If you are using the trial version of MailChimp, you will not get any kind of support. It is a little frustrating for someone who is just starting out. You will also not find multi-lingual support in MailChimp – which means countries like France and Spain where businesses prefer to retain their company websites in the local language will have a hard time getting the required support from MailChimp.

5. Pricing

When it comes to MailChimp pricing then it is an eCommerce centric email marketing solutions tool. It is known for its easy interface, multiple layouts and the fact that it is free forever if you are happy with the services you receive in the free package. But the only catch is MailChimp is expensive.

As it is a SendinBlue vs MailChimp comparison article, we need to point out the difference between the two products in terms of pricing, apart from the fact there is a difference in the features as well. For instance, if you want to send 5,000 emails one time per month, you only need to pay $7.37 to SendinBlue. But if you are using MailChimp, the cost touches as high as $50.

6. Multi-channel automation

The product MailChimp also lacks multi-channel automation. This means that you can create email flowcharts for triggered marketing, but when it comes to integrating an SMS strategy in your plan, you will have to think twice.

Conclusion

SendinBlue is the best all-in-one tool for bloggers, businesses, and solopreneurs when it comes to digital marketing; MailChimp is more for eCommerce stores. Hopefully this SendinBlue vs MailChimp comparsion article will help you to take your pick!

Regina is Guest Contributor at Sprout24 and Web Content Analyst at Ad Week. She loves writing about MarTech in business that help them in a big way with driving conversions.

2 Comments

  1. Stuart Reply

    MailChimp is a great tool when it comes to email marketing as it offers most of the integrations, the interface is intuitive , great A/B testing and some solid reporting features. But, there template gallery is way too basic.

  2. Lori Bell Reply

    MailChimp is a great tool and one of the popular tools that people prefer over any other option. But, if you ask me then for me Sendinblue has its own set of benefits especially creating visual workflows.

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