Do you find it challenging to manage your email lists? A lot of the times even though the sales pipeline is full and the funnel appears to be a warm one, sales executives still don’t see the results as they expected them to be. And while many of them have every step done right to the T, email deliverability still seems to be a huge culprit.
Confused? Email deliverability failure is probably one of the most common causes of losing out on hot leads as it is also the most neglected one. Such a situation arises when the intended email actually lands up in the Spam folder and not in the subscriber’s inbox.
This is where the importance of Email List cleaning comes in. You’d probably not give this bit much attention, but it’s actually quite a big deal. As a content marketer, you’d have heard of the Content is the King? But, for an email marketer, your brand’s reputation is the King. In such scenarios, it is your mailing list that needs to be cleaned since a bad quality email list can leave a bad impact on your sender reputation.
But how do you define a clean email list? Well, in most cases, a good or a clean email is the ID that has interacted with you at least once in the last 6 months. It is important that you maintain a clean email list because of two big reasons- Spam Traps and Unengaged users.
If you’ve heard of ISPs, these are always looking out for spam emails and making sure that the sender has got the rights to be in their receiver’s inbox. If the sender is not allowed to be in the inbox, they are sent straight to SPAM which obviously affects the sender reputation. The second reason- engaging with unengaged users, well that’s like knowingly landing up in their spam and totally wasting your time trying to get their attention because that’s never going to happen!
To begin with, let’s see why anybody would need a product like the ones we’re going to discuss in a bit. Here’s why:
Validation: It is always helpful to know that the work you’re doing is actually worth the effort. Imagine sending a beautiful email to hundreds of people every day, only to find that most of them did not receive them or half of the email IDs you used did not exist in the first place! It’s always great to have your work verified before you start expecting the results- helps run things on track without any deviations on the way.
Improved Performance: Once you know you; ‘ve been sending your emails to the right people, it would certainly mean that those emails are landing up in their inboxes. And this is great because the first step of the way is already achieved by making sure that the message has been delivered to the right person and at the right place.
Increased Leads: Once the right people start reading and viewing your content on their email, they are definitely going to pay attention to you, which is great for your business! Because at some point, you’re going to create a brand recall value for your business and they’d be reaching out to you for whatever it is that you’re offering to them. Once you’ve got the right target audience reading you stuff, half your battle is already won!
Visible Results: Getting hot leads fast and frequently will have your numbers sharing up in almost no time. Visible results are what is going to take you forward in business and help you make a mark in the industry- this is why doing the right thing at the right time is important. The result is what drives a business but it’s what you’re doing to get there that matters the most.
Now that we’ve gone through how crucial it is to have a clean Email List, let’s get onto knowing a bit about the various email cleaning services that we have available. Because hey, you don’t always need to do all of your work on your own!
The Process: First up is NeverBounce. This is an email cleaning service which basically points out all the invalid Ids from your list and highlights them to be removed. No matter how long the list, Neverbounce claims to clean any size list without any glitches on the way. There are three simple steps to get the work done:
- Upload your list on to the NeverBounce system.
- Let NeverBounce read and go through the ID’s and clean it from scratch
- Download the clean list before you use it to send out your emails!
Yes, the process is that simple!
Single Email Verification: Another feature which is quite interesting and helpful here is this one. This particular feature comes in handy in the case of a lead filling up forms, subscribing to newsletters, etc. When a visitor fills up their details in the lead capturing forms, the system quickly verifies the email iD filled in by them. All of this is done real-time and ensures no glitches whatsoever.
Human Verification: For those of you who do not trust the automatic cleaning systems, NeverBounce also guarantees human verification. What they like to offer through this service is complete assurance of quality, and a never compromise attitude for their clients.
Result Segmentation: After you upload your list of email IDs, NeverBounce breaks them down into 5 different categories namely- Invalids, Valids, Disposable, Catchalls, and Unknown. For each of the categories, the product also mentions if it is actually safe to send them the emails or not.
Working with CatchAlls: While the other categories of results are self-explanatory, Catch Alls are the ones that most need to be explained. So here we go- CatchAlls are email IDs that are made to receive all emails sent to them, irrespective of typos or the intent. These email ids are accepted as both valid as well as invalids which makes them ‘catch-alls’ You will very often find these email IDs with government institutes and government organizations. The main goal of these Ids is to never miss an email intended to be sent on to them. While this is a tactic that is popular among small companies, catch-alls can come in handy as emails are always received in their inbox.
Another one on the block is EmailListVerify. Quite a competitive product, this one actually caters to very similar requirements as Unbounce does. However, there are still slight differences between the two. As you would know by now, email deliverability is extremely crucial to be able to garner results out of your email campaigns.
So let’s take a deep dive into EmailListVerify and find out that this product has in store for its users:
Still wondering why you or our business would need this product? Let’s take a look at the features that it offers to its users:
Email Deduplication: Often the data of email IDs pulled out by the data team includes a bunch of emails that might be duplicate in nature. By running your list of email IDs through EmailListVerify, you clear out the chances of duplicate email IDs almost instantly.
The system runs its intelligence through the list and cleans out every duplicate email address that might be lying around on your list. After all, you don’t want to send the same email to the same person over and over again as that would only annoy them and lead you to land in their spam box the next them you send them something else.
Spam Trap Removal: Spam traps are email ids that are made to attract spam emails so that they don’t land up in the receiver’s inbox. The product ensures that it cleans all records matching their intelligent spam-trap indicators, ensuring that your email is sent to valid emails Ids and lands in their inboxes only.
Risk Validator: This particular feature here keeps a check on any typos or high-risk keywords that might lead your email to spam. It is very important to have such corrections in place as spam detectors have become much more effective over time. The need to be accurate with email addresses as well as the content that is sent has become more important than ever before.
Domain Validation: It is not only the email address that needs to be checked the whole time but it is also the domain address that needs to be looked into. The EmailListVerify system runs a quick check on all the domain names of the email addresses put up for assessment and helps identify the invalid/ misspelled or fakes ones. This way you can be completely sure of who you are sending your emails to and whether they are being sent to the right people or not.
Complainers Verification: You know how subscribers often have a complain that they get too many emails and they can mark the same on their system? EmailListVerify runs a check for all the complainers on the database and gives you an option to remove them too to avoid turning them off even more! This feature here is like taking care of all kinds of subscribers before you start off with your email campaign!
Syntax Verification: Also, many times emailing lists would have the right email addresses but with syntax errors in them. These are usually hard to point out and identify, however, EmailListVerify holds the capability to pick out the syntax error addresses and remove them instantly from the lists. This particular feature here is quite helpful so to say, as these are usually minor errors and are left out even after running multiple checks.
Real-time Bouncing: In addition to everything else the product sends out undetectable verification emails to those on the list which they weren’t able to accurately validate. This functionality basically covers all email addresses that you might have on the list. Ensuring that every single email ID is covered and checked before you send out anything to them is a major deal as sending anything to a wrong email ID, someone who’s resistant to your emails could be a major spot on your mailing reputation on the whole.
All in all, EmailListVerify guarantees that no email on your list gets an unsolicited message during the validation process and the results of the entire validation process are always available in the Record section.
As a product, they also claim 97% accuracy and 10 times the reduction in bounce rates. To begin working on this product, you can go ahead with their free trial, which literally asks for no fee at all. As for their pricing model, you can pay as you go and they also have a couple of pricing packages that you can look at.
Email Marketers would understand how important it is to keep your mailing list fresh and updates all the time. So here you go, you might want to give EmailListVerify a shot!
For those of you who are suffering from poor mailing reputation are seeing a steep decline in your ROI, you probably need to clean up your mailing lists right away. This is where products like Bounceless come in. Built specially to get rid of hard bounces and very email lists from scratch until the end, Bounceless can be a great choice for your business.
Not quite convinced? Let’s take a look at its features :
To start off you can sign up for a free account and gradually go through the various steps of the product. It’ll ask you to fill in your details before you go on to upload your list of mailing Ids. You can easily begin by importing your mailing lists, with the help of product integrations that Bounceless offers to its signed up users.
Integrations: The product integration with MailChimp is a blessing. As many of you would be using MailChimp to send off your email campaigns, you would obviously have your mailing lists on MailChimp too. This is where things get really simple for you, all you have to do it, directly import your mailing list from MailChimp on to Bounceless for it to run its routine check across the data shared by you.
Team Work Simplified: Don’t worry if you’re not the only one working on your email campaigns. Bounceless makes it really easy to manage and collaborate with multiple colleagues if any.
Verifying your List: The process is pretty simple. If you don’t want to go through the integration part of it, you will simply need to upload a CSV file of your data on to Bounceless. Further, to ensure that the check is run smoothly, you will have to ensure the following:
- Each row has only one email address
- Each email address to stick to the same column every time
- The upper limit to the number of email addresses in a list is 1 million.
After meeting the requirements, you can go on to uploading the list. You would have the option of choosing a list from your system, or even uploading it from any of the Cloud services that you might be using- Dropbox, Google Drive, Box, Amazon Cloud Drive, and Evernote or even from your FTP server.
Verification: At this point, after you have uploaded the data, you will need to press the button which says “Start Verifying”. After running a couple of basic checks for Spam traps and duplicates, the verification process will start and you will not be able to recall or pull it back after initiating it. This is because they follow a pay as you go method for the fee and halting the process in a midway will not be possible.
Downloading Results: After the check and verification are complete, you will be asked to select ‘Download Results’ to take a look at the final data. You will also have the option of customizing the final report before you actually see it. You can select the type of emails you would like to see and choose from the following: All Results, Deliverable, Invalid, Disposable, Accept All, Unknown or SpamTrap. You will again have an option of downloading a CSV or an XLS file
RealTime API: Before kicking off with the API integration, you will be asked to make your own account on Bounceless. Since it is free, signing up will not take much time and things will simplify moving forward. Once you have signed up, you will be asked to click on the PI tab on the nav bar and then to click on Create API. For this, you will definitely need to have your API key in place as you will not be able to run certain requests without it.
The product has got API Libraries which will speak your language. You will be able to learn more about it on their Github page or you may also contact them on the website or drop them a mail with your queries!
Their pricing model is pretty simple too. You literally pay for what you need. The pricing is pretty nominal and you can begin working with a free account if you are still not sure about bringing this product on board!
DataValidation.com is another email list cleaning product that offers some really helpful services to its users ( which we are going to discuss right away!). It works online and lets its users verify as well as clean up their contact lists straightaway by uploading a file on to their system. The product actually boasts of using ESP integration or Real-time and Batch verification APIs.
As you would know, a business sending out emails on wrong IDs or even on misspelled, non-existent IDs can be shortlisted as SPAM and picked up by spam filters which do a lot of harm to the business. Online reputation on this front can cause some serious impact and especially to the newbies who’ve just come out to make some important contacts in the industry.
Keeping the importance of maintaining a stable reputation in the market, DataValidation.com has come up with a few features in their product which not only take care of the sender’s online reputation but also makes the entire job of sending out bulk emails a lot easier.
Reporting: One you upload a file with your list of email addresses that need a quick but thorough check, data validation.com, with the help of its analytics capabilities quickly generates a detailed report. This report is specific to the information and data that you feed on to the system and consists of the various email ids grouped as per various segments. It also contains a very reliable quality scoring as well as a Deliverability Code Breakdown.
Real-Time Verification: The product system is actually capable of running real-time verifications across the lists of email IDs that you choose to upload. You may also run the check on a single email Id if required and a similar check is executed. Their API is also developer friendly and can share comprehensive deliverability data on each address in your email list.
Tokens: Datavalidation.com also offers prepaid data packs which offer its users with better-priced packages per email ID when they are buying the services in bulk. These token come without any expiration date and can be used without a validity capping until the token lasts with the user.
Integration with ESPs: The product is already linked and integrated with some of the leading Email Service Providers of the world. If you have an account with any of these ESPs, namely- GetResponse, MailChimp, MailUp, Hubspot, AWeber, and Zapier, you will have a seamless experience in terms of email verifications and report generation.
Pricing: Datavalidation.com also offers a pay as you go pricing model. Along with Free Reporting, pre-paid Tokens and Repeated Subscriptions, they also offer a ‘one-time-tune-up’ package which costs as per the number of email IDs you want to reach out to.
Built with an aim to simplify the lives of email marketers, Kickbox comes with a range of interesting features. In the business of sending an email and building a rapport with the prospects, it is extremely important that every small step is taken with utmost care and perfection.
In the midst, a hundred other things that a marketer needs to do to reach out to the right people, emailing critical information on the right email addresses becomes critically important too. Many times, most businesses tend to lose out on their potential prospects by missing out on actually landing up in their inboxes. This mistake is often seen amongst startups and newbies who don’t realize the value of regularly updating their mailing lists.
While there are many products and platforms in the market that cater to cleaning the lists of email addresses, there are a very few of such platforms that are actually useful and reliable, Kickbox being one of them.
Let’s take a look at some of its features that make it a must-have for email marketers’ list of tools:
Email Verification: Email marketers usually end up spending a lot of time and effort on strategizing and designing the perfect email campaign to get leads for their business. However, it often goes waste as the effort does not see any results. A common cause of this situation is the lack of verified emails in their list of email addresses. Such a situation
can be easily avoided with a feature like this one on Kickbox.io. With this tool, you can quickly drag and drop your contacts on the interface to get your contacts verified in a jiffy!
Recipient Authentication: WIth this helpful feature, the ownership of email ids are confirmed online. One can easily use this feature to ensure accurate subscriptions to legit email IDs. It is perfect for account sign-ups, password resets, and anywhere email addresses are captured.
Integrations: Kickbox has some really smart and helpful integrations with some of the leading email service providers, including, Hubspot, MailerLite, MailGun, Marketo, Sendloop, MailChimp, Drip, Bronto and a few others. The system automatically connects to your ESP and quickly removes the undelivered email is to make things simpler for the marketer!
Pricing: The verification and authentication packages start for free, gradually rising as the requirement increases. It goes up to as much as $2500 per month.
Whether you have a huge number of business and customer contacts or not, and usually reach out to them over email, it is best to regularly clean up your email lists. This is probably the best way to tenure that you are not trapped in SPAM filters and are successfully reaching your intended receivers. As you would know, missing out on landing up in relevant inboxes can result in loss of customers, leading to a significant dip in revenues as well.