When we discuss about ‘Search’, we predominantly talk about Google Search results. In today’s date Keyword research is vital for companies as it is allowing them to always be on top of their game. Keywords are the words that your prospects might be searching for online.
It enables a any business whether small, mid or big sized to refine its content marketing and branding strategies. That is how they can pull the massive traffic to their website and landing pages. This post is about SEMrush review and it’s alternatives. SEMrush helps in specific keyword research, tracking position and thereby aids to considerably improve the search result.
Whether it is organic or paid search, companies both big and small are busy trying to take the first few slots of the Google search result. Share on XTraffic pulling and having a successful conversion rate is the first and only priority for any and every company for their specific online business. Mostly, marketers indulge in Search Marketing through their strategies to bring on-going traffic on the website along with maintaining the position on search engines.
First of all this requires continuous site audit and hence SEMrush is helpful for acquiring customers on a regular basis. For all this reasons, SEO has become an important aspect of digital marketing. Real time analysis and competitor monitoring acts as a gateway to ways in which you can get more traffic to your own site through search engines like Google, Bing, Yahoo, and others.
Major chunk of traffic can also be driven from social media toolkits like Pinterest, Facebook, Instagram, Linkedin ,Twitter etc . To drive traffic and convert them, you need to have content ideas.
Through quality content, target long tail keywords can be captured for online marketing of your products or sales.
Search Marketing is the first thing in business amongst a lot of others and quite a broad term that branches out into SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While SEO is a lot about acquiring users based on the visibility on search results, SEM is more about pulling traffic through ads placed on search result pages.
In this article, I will discuss about this SEM tool that can be used to research data related to competitors’ new keywords – SEMrush, which I have used in many projects as it is easy to use.
Writing is no more about just putting up what your readers love but also a lot about searching and finding what readers have been searching and putting them into post, so, that it can drive relevant traffic from search engine.
Or, putting it the other way, using these many SEO keywords reports , you can drive highly relevant traffic through ads in search engine. Whatever direction you use, the focus must always be on selecting top organic keywords to target so that you can beat the already websites on Google’s search results.
You can use content generation toolkit for better ideas of blogs and content projects.
According to a recent Adobe report published on Marketing Tech, the year-on-year growth of Search Engine marketing spend has grown by 12%, with Google being the dominant player.
Way back in 2011, Techcrunch had reported that Yelp.com gets around 75% of its traffic from Google, out of which 50% people start searching on Google and eventually reach Yelp’s page, while 25% search using ‘yelp’ keyword in the search.
Before I talk about how SEMrush conducts SEO audits along with site audit to aid in organic SEO results, generates list of keywords, let us have a quick overview of how SEM is different from SEO.
SEM vs. SEO
SEM vs. SEO
SEO and SEM go hand in hand but are very much different from each other and it is quite evident when using Semrush or other similar tools.
Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website.
This requires features such as link building, having a check on domain overview, target long tail keywords, ease the keyword difficulty all of which SEMrush SEO tool provides.
Search Engine Marketing is rather a broader term that encompasses SEO as well.
It includes paid or sponsored advertisement, ensuring more visibility of your website. The SEMrush feature works as a gap tool for small business for their online marketing strategies.
Arguments on which is better than the other are in galleons.
Organic SEO is definitely cost effective for small business since it does not incur any money spending. It is one of the many ways that you can select get started when you want to start getting into the Google rank system and manage search traffic.
It relies more on the management of content ideas and the way you use social media toolkits to market your website content. SEM includes various strategies like example l Paid Per Click (PPC) and involves money.
This is a nice way and one of the features that help you to obtain immediate visibility on the search engines and internet. You can also change your content based on the suggestions and find the suite that is best for you. The traffic is essentially targeted based on keyword research and SEMrush serves as a tool kit for driving traffic by filling these content gaps.
Most clicks ultimately reach the end of the marketing funnel: conversion. This is mostly carried out through effective landing pages in online ads. It is an entirely need-oriented decision for a company to address any of the two.
However, having said that, relying on PPC on a long-term basis might be a hazardous idea because, without organic SEO, it is difficult to stay afloat on the search engine. Needless to say, traffic coming from organic SEO has a better ROI till date.
SEMrush is a wonderful SEM and SEO tool that has an impressive updated database. It is a highly competent position tracking tool that engages with SEO in a way that adds value to your marketing strategies.
Here’s few ways in which SEMrush aids in organic SEO and serves as a gap tool-
- It easily helps in finding the relevant SEO keyword. SEMrush effectively gives an idea of which keyword has had gains or loses, which keyword has risen or fallen in the specific time frame.
- By understanding the competitiveness of the keyword through this SEO tool, you can utilize low competitive keywords and see your traffic on Google Analytics.
- Competitive analysis is much easier with SEMrush. You can have a clear view of where you rank, what is your position and the same in terms of your competitors.
- It aids in understanding the growth of your competitor in organic search and also shows you how you rank, what you need to pay and how accurate is your search volume.
- It also run as a link building tool and also captures traffic data, thereby becoming a one-stop shop for SEO marketing platform.
Feature of SEMrush
Feature of SEMrush
Use the tool of SEMrush to design your advertising strategies while tracking your current competitors simultaneously on search console. It broadly distinguishes its benefits in four categories-
- Analytic reports: It gives a detailed report of strategies that your competitors are using, whether in Google ads, organic search or link building.
- Tools: Helps you do a detailed competitor analysis in terms of domains and new keywords.
- Projects: Your global campaign will help you gain all the detailed insights of your competitor- keywords, rankings, on-page and off-page health, and so on.
- Solutions: It helps to keep track of all your marketing tasks. You can build and manage all your campaigns across various channels.
Review of Organic Research
Finding the right keyword is extremely essential when you are trying to reach your target audience via organic search engines.
This feature is a great way that allows you to dig out the right keywords that can help you increase and improve your search engine ranking. Along with that, you can also know the content strategy your competitor brand might be using to drive the traffic to their website.
By using SEMRush, free trial account without having to pay anything you’ll get a complete idea about this keyword research tool and how effective is it going to be for your online business. This tool also helps in gaining organic traffic insights , link building strategies which can help you improvise the keywords to target for better results.
SEMRush pro plans help with advanced features where you run your Page SEO, PPC and SMM projects where you can understand social media results and position ranking through SEMrush feature of traffic sourcing. It also helps in fixing the broken links and gives you much better insight into traffic flowing per day. If you are an SEO manager then you would know how important all this is.
With Guru Plan, you can conduct bulk traffic updates, find similar competitors in the SEMrush in the referring domains, do multi-targeting and get branded PDF reports of the entire page SEO results.
All the features of the Guru plan let you do complete monitoring of your SEO marketing efforts and also find the already changing trends.
Two Important Benefits of this Keyword Magic Tool
- Know the best high ranking keywords your competitors are using
- Discover other organic competitors that you did not list down earlier
The Competitive Positioning Map shows you immediately where you rank in comparison to all your competitors in the SEMrush.
You can have a direct comparison in terms of the top 20 in Google’s or Bing’s search results.
The SEMrush Position change Report gives you a detailed knowledge of the domain position change of your competitors as well as yours. In this way, you can have a fair understanding of where your strategies are lagging or what is working in your favour.
To know how these work, you can request a DEMO.
SEMrush Organic Research feature is incredibly powerful for finding the right keywords to target and analyzing competitor strategies. SEMrush easily surfaced top-ranking keywords and helped me understand their traffic-driving content. When compared to Ahrefs, SEMrush Organic Research offers deeper insights into keyword intent and search volume. However, one area for improvement could be visualizing the data with a more user-friendly interface for beginners. For SEO agencies and content marketers, the tool is invaluable for ranking in organic search. A practical use case includes identifying untapped keyword opportunities to outperform competitors in search results.
Review of Advertising Research
SEMrush Advertising feature helps in achieving the maximum ROI from your PPC campaigns.
SEMrush gives you valuable data on your competitors’ PPC campaigns, like keywords, budget, campaign activities, and so on.
Using these data, you can improve your own campaign and get the maximum ROI. possible out of it. It will also help you increase visitors plus test how your website is faring against your competitor’s sites.
This not only helps you avoid certain mistakes, it also saves your time and cost. You cease from burning money in a campaign that gives no or least return.
- Get a close-up of your competitors’ ad budget and strategies
- Scrutinize your rivals’ Ad copies and keywords
- Unveil new competitors in AdWords and Bing Ads
- Analyse keywords and ad texts in around 26 regions and 16 languages.
Get access to the top ranking keywords and the best ones that your competitors are using through this research tool. Along with that, know how long an ad has been running to have a better overview of how you are doing.
There is no denial that paid ad is extremely competitive. To out beat your competitors, you have to know who are your major rivals.
SEMrush provides a list of domain’s competitors, estimation of keywords and paid traffic, and how much your rival is spending on ads.
SEMrush Advertising Research feature is a goldmine for optimizing PPC campaigns. It’s like peeking behind the curtain of your rivals’ strategies. Compared it with SpyFu, and SEMrush offers more in-depth data on ad spend and longer historical data for keyword performance. However, integrating more visual data comparisons would enhance usability. This tool is ideal for marketers looking to maximize their ad spend by making smarter, data-driven decisions. A great use case is optimizing Google Ads for better ROI by tracking competitor keywords and ad performance.
Review of Product Listing Ads (PLAs)
This feature is important if you’ve an e-commerce website. SEMrush Competitors report can help you in-
- Defining your competitors on Google Shopping
- Know how many common product listing keywords you and your competitors have
- Know which keywords actually trigger your competitors’ PLAs to get visible in paid search ads
- Get an estimation of how much your competitor might be spending on AdWords in comparison to PLAs
- Use the Domain vs Domain Tool to compare the PLA rankings of your competitors
If you can attain a clear understanding of your competitors’ PLA strategies, you can easily fine-tune your own Google Shopping techniques.
Through this research, you’ll find considerably generous traffic flowing on your Google Analytics.
By generating SEMrush Positions report for a competitors’ domain, you can have a detailed insight on every PLA that pops up for each keyword, the PLA ranking in SERPs, and much more. The PLA Copies Report gives you access to the PLAs that has performed the best for your competitor.
SEMrush Product Listing Ads (PLAs) feature is a must-have for e-commerce businesses. Used it to analyze competitors’ Google Shopping strategies, and it offered valuable insights into keywords triggering PLAs. SEMrush Domain vs Domain Tool made comparing PLA rankings seamless. In comparison, SEMrush provides deeper PLA data than tools like Ahrefs. However, more clarity on estimated competitor spending would be helpful. A great use case includes optimizing Google Shopping campaigns by adjusting your keywords based on competitor performance, boosting visibility and conversions.
Review of Display Advertising
Google’s display ad network is home to millions of websites. Bidding for impressions in this crowded place is very tough. SEMrush Top 30 report shows the best-performing advertisers’ sites along with their texts, media ads, landing pages and how many ads have been used by them.
With SEMrush Display Advertising data, it is easier for you to analyze your competitors’ ads and other leading ads. You can know how many impressions were given to each of these ads, and what is the display ratio between text ads to media ads.
These insights will help you’ve a detailed knowledge and overview of what works and what doesn’t. Not only analysis, but SEMrush AdSense Publishers Report enables you to discover where exactly your competitors are advertising. You can confidently pick up the highest performing placement and use it to your favour.
Last but not the least, you can also get to know how the statistics change according to the device being used by your audience to view your ads.
SEMrush Display Advertising feature gives you a competitive edge by analyzing competitors’ ads across Google’s vast display network.Compared to similar tools like SpyFu, SEMrush provides more granular data on impressions and device-based ad performance. One improvement could be more visual reporting of ad data. Ideal for marketers optimizing their display ad placement and refining strategies based on competitor analysis.
SEMrush Review of Backlinks Analysis feature
Performance of link is heavily dependent on the quality of backlinks. You can find the highest quality backlinks and try to map them to your site. SEMrush is a common backlink audit tool, i.e. gives you the opportunity of conducting a deep analysis of which link is pointed towards your website. It also offers ease of use and position tracking to make everything easy.
Effective backlink checker helps you keep a check on incoming links, how authoritative it is, where is it located, and its comparison to competitors’ domains.
Through this, you can also understand your own domain overview, which gives you the ease of directing the search engine traffic. After having this backlink audit report, you can not only improve the quality of backlink you receive and get rid of toxic backlinks but also discover numbers of new referral traffic sources.
- Know well whether the backlinks you have received are genuine or spam
- Check for .edu or .gov links so that your website gets a boost in SERPs.
- Know from where your competitors are getting their strong backlinks
- Know whether the backlinks you have received are from images or texts or forms, and so on
- Get the unique IP addresses of your backlinks. Thus, you can know from which location you have been referred.
Update: The Semrush backlink feature got updated and has gotten much better than before. It now contains more than 43+ trillion backlinks in its database and deploys a new data collection technique to fasten the process of searching and detecting the referring backlinks.
I personally found this feature very well for SEO purpose, because this is the similar feature which we used from Moz, SEOMajestic or Ahrefs.
Request for a DEMO to see it for yourself.
SEMrush Backlinks Analysis feature is a standout for SEO professionals aiming to improve their link-building strategy. The comparison to competitors’ backlinks provided actionable insights, something Ahrefs also excels in, though SEMrush offers more in-depth toxic link analysis. With over 43+ trillion backlinks in its database, SEMrush ability to quickly detect new backlinks is impressive. However, adding more user-friendly visual reports could enhance its appeal. This tool is ideal for SEO managers looking to refine their backlink profiles and eliminate harmful links.
Keyword Research Review with SEMrush
SEMrush Keyword Research feature gives you tried and tested keywords that can help you in improving your website rank in Google’s and Bing’s top results.
It also provides you with the value of these keywords in paid as well as organic search, and which top players are using them in their landing pages.
There are ton of useful data outside Google Ads.
- Get a complete list of best, tested and tried keywords that your website need
- Match keywords as well as phrases. Know about other related keywords
- At times only top keywords may not do the trick. Get hold of long-tail keywords which consequently takes up almost 70% of the total search traffic.
- Breaking the shackles of languages and regions, explore keywords reports that are region specific.
By having so many details from this research toolkit, it becomes easier for you to conduct topic research and secure a top rank in search engines.
Semrush is definitely the leader of the pack and comes with a lot of features that one can learn with little experience.
So if you are a newbie and want to build a shopping website and considering a ton of SEO tools then Semrush makes a great option.
It is apt for agency and lets you manage large volumes of SEO related data for various clients from one platform.
Semrush update: Semrush provides integration with Monday.com a leading cloud-based workspace. With this integration, organizations will be able to bring their valuable marketing research data from Semrush to monday.com. Based on this data the team can collaborate and create actionable plans. This collaboration can help agencies to streamline their businesses.
SEMrush Keyword Research tool is one of the most comprehensive tool, offering invaluable insights into both organic and paid search. It goes beyond basic keyword suggestions, providing competitor keyword usage and long-tail keyword analysis—crucial for capturing up to 70% of search traffic. Compared to tools like Ahrefs, SEMrush shines with region-specific data and phrase matching capabilities. However, the interface could benefit from a more streamlined workflow for beginners. A fantastic tool for agencies managing multiple clients or marketers seeking in-depth keyword strategies.
SEMrush AI Writing Assistant
SEMrush AI Writing Assistant is a powerful tool designed to streamline the content creation process for writers and SEO professionals alike. With its smart writing editor, you can optimize your copy for both engagement and SEO, ensuring that your content is not only captivating but also ranks well in search results.
The key features include real-time SEO recommendations, readability and engagement analysis, tone of voice consistency checks, and plagiarism detection. The convenience of integrating the assistant into Google Docs, WordPress, or MS Word 365 makes it a must-have for efficient content creation.
Trusted by industry experts, the SEMrush AI Writing Assistant helps you produce high-quality, SEO-friendly content that drives organic growth and saves valuable time.
Diving into SEMrush AI Writing Assistant was a game-changer for my content workflow. This tool seamlessly blends SEO optimization with creative writing, offering real-time SEO tips and readability scores right within Google Docs. Compared to Grammarly and Surfer SEO, SEMrush assistant stands out with its deep SEO integration, ensuring every piece not only reads well but also ranks high. Perfect for bloggers aiming to boost organic traffic and marketers crafting SEO-friendly campaigns, this assistant truly streamlines content creation.
SEMrush Alternatives
SEMrush Alternatives
SEMrush is a popular name in the SEO industry and definitely a great keyword research tool to determine, track and keep a tab on your competitors and consequently improve your own technical SEO ranking and gives you a domain overview.
This product is also used by thousands of global companies to keep a check on how they rank on search engines.
Semrush is a great tool but SEMrush is not the only one in the market that is a position tracking tool. There’s a host of SEMrush alternatives available that primarily focus on one or more analysis of marketing segments. Before you decide on SEMrush, I’ll tell you briefly how this tool is better in comparison to other available alternatives that include, SerpStat, Moz, Keyword Spy, HitTail and Wordtracker.
It might be not perfect but it can definitely match your needs and is worth a try.
SEMrush vs SerpStat
SerpStat is the all-in-one place for search engine professionals which include complete research of SERP with keywords grouping by tags, local search, domain-wise traffic distribution, in-depth backlink analysis, competitor backlinks monitoring, with last two years data. Its ease of use makes it a great tool and is quite similar to Semrush.
SerpStat keywords research that includes advanced analysis of all URLs, search questions related insights, related and relevant keywords, with adaptive filters.
SerpStat Site audit tool is again a nifty tool using which you can clean-up and optimize your on-page content of the website. It shows more than 35+ different on-page optimization suggestions. A great option to step up your SEO game.
Another featured tool of Seprstat is Competitor research that includes analysis of all of your competitor domains, identification of leaders in the niche, visibility on keyword trends, keyword map of the competitors can found easily.
So all in all, SerpStat is a great content marketing toolkit along with growth hacking for SEO, running and optimizing PPC ads.
Update: SerpStat has revised its privacy policy and has made considerable changes to make its platform ready for GDPR and CCPA.
| Parameters | Semrush vs | Serpstat |
|---|---|---|
| What do we like? | Has everything for new businesses. Great for non-tech people | Pretty Good SEO site audit, backlink analysis, and PPC analysis |
| What we don’t like? | It allows only one account. Semrush site is not responsive. | Competitor analysis is not good. Lacks content marketing tools. |
| Pricing | The paid plan is $199.95 per month | The paid plan starts at $69/mo billed monthly |
| Best for | Enterprises and agencies. | Good for backlink analysis |
The Serpstat website clearly states ”We never sell personal data and we carry out all processing operations in strict compliance with the EU General Data Protection Regulation (“GDPR and CCPA”).
SEMrush vs Moz
Moz is a great SEO tool product and has been in the market since 2004.
However, with the release of MOZ Analytics seems like it is moving away from its featured tool that is SEO and taking a step towards inbound marketing.
For me, SEMrush is a winner as it incorporates everything that you need when you are beginning a new project or creating new content.
The ease of use, helps to find keywords, conducting backlink audits makes SEMRush a perfect SEO toolkit.
You can get a 7-days complimentary version that helps you understand why and how competitors are ranking, get real-time traffic insight and fill the keyword gap so that you can improve the search rankings for your website. It will make you sure whether it is a good option to go for or not.
- In about 30 seconds, you are aware where your website ranks with SEMrush
- Set-up is minimal to get data with SEMrush where else MOZ is all about plugging in of data and then wait for several weeks
- SEMrush provides intuitive and accessible data
- It works great for non-technical clients
Moz comes for $99-$499/month while SEMrush Pro begins at $99.95/month.
GDPR and CCPA update: As a guide to understanding GDPR and CCPA and Moz compliance with it, they have created a FAQ and published on their website.
| Parameters | Semrush vs | Moz |
|---|---|---|
| What do we like? | Has everything for new businesses. Great for non-tech people | Pretty good for keeping a track of keywords over time. Easy reporting features |
| What we don’t like? | It allows only one account. Semrush site is not responsive. | It is a bit cumbersome to start at first. |
| Pricing | The paid plan is $199.95 per month | The Paid plan starts at $99.95/mo billed monthly. |
| Best for | Enterprises and agencies. | Good for small businesses. |
If you have any queries related to it, you can visit this link and know more about it.
SEMrush vs. Wordtracker
Wordtracker gives you the ability to find the best suggestions when it comes to tracking keywords for your website. It is not a Business to the Business rated tool option but is still highly reliable for hundreds of people.
It was only sometime back that Wordtracker bid goodbye to Google AdWords API and implemented SEMrush instead of it.
Why they needed SEMrush?
- SEMrush is easy to use and gives more access to exact competitive data, and is an effective marketing tool that helps with the content planning.
- Each keyword is backed by a long history- how popular it is, who has used it, what is its value, and other keyword performing related metrics.
- SEMrush has a host of data. Unlike Google’s 800 keywords, SEMrush now allows Wordtracker to offer their users upto 1,000 keyword for each search, of course if they are available in the database. Hence, keyword difficulty search is minimized which is helpful for a seo consultant.
Wordtraker starts at $27/month only.
| Parameters | Semrush vs | Wordtracker |
|---|---|---|
| What do we like? | Has everything for new businesses. Great for non-tech people | Get a list of most helpful keywords quickly. Wordtracker academy to help you get started. |
| What we don’t like? | It allows only one account. Semrush site is not responsive. | It is slightly expensive. |
| Pricing | The paid plan is $199.95 per month | The paid plan starts at $27/mo |
| Best for | Enterprises and agencies. | Good for small businesses. |
SEMrush Pricing Details
SEMrush Pricing Details
After having skimmed through few competitors of SEMrush, it is now time to take a look at the pricing model of this tool in terms of its ability and the problem areas they solve.
SEMrush is extremely pocket friendly and it provides a FREE TRIAL before you decide to purchase.
The pricing model for SEMrush business plan goes as follows:
PRO Plans begins at $129.95/month
- 10,000 results per report
- 3000 reports/day
- 3 projects
- 500 keywords tracking
- 100,000 pages to crawl sem
GURU Plan comes at $249.95/month
- 30,000 results per report
- 5000 reports/day
- 15 projects
- 1500 keywords tracking
- 300,000 pages to crawl
- 20 scheduled PDF reports
- Branded PD reports and historical data
BUSINESS comes at $499.95/month
- 50,000 results per report (for each of 4 users)
- 10,000 reports/day
- 25 Projects
- 5000 keywords to track (for all users)
- 1,000,000 Pages to crawl (for all users)
- 50 Scheduled PDF reports
- Branded PDF reports, Historical data, PLAs, and Multi-user Management
Check the below Reddit discussion of best SEO tools:
Our Observation of SEO tools discussed in this guide
Our Observation of SEO tools discussed in this guide
| SemRush alternatives | Pricing | Features Summary |
|---|---|---|
| Moz | The Paid plan starts at $99.95/mo billed monthly. | What is good? Pretty good for keeping a track of keywords overtime. Easy reporting features Good for small businesses. What is not good? It is a bit cumbersome to start at first. |
| SerpStat | The paid plan starts at $69/mo billed monthly | What is good? Pretty Good SEO site audit, backlink analysis, and PPC analysis What is not good? Competitor analysis is not good. Lacks content marketing tools. |
| Wordtracker | The paid plan starts at $27/mo | What is good? Get a list of most helpful keywords quickly. Wordtracker academy to help you get started. What is not good? It is slightly expensive. |
Spying on competitors especially is a great way to see how to improve your lead generation and find the right target keywords.
Ideal Users for SEMrush
Who should choose SEMrush?
Semrush is best suited for professionals and businesses that need detailed SEO insights, competitive analysis, and advanced marketing tools. Below is a table detailing who should choose Semrush based on their specific needs and objectives.
| User Type | Why Choose Semrush? |
|---|---|
| SEO Agencies | Comprehensive tools for managing multiple client campaigns, in-depth site audits, keyword tracking, and backlink analysis. |
| Digital Marketing Teams | Offers insights for SEO, PPC, content marketing, and social media, helping to streamline digital marketing efforts. |
| E-commerce Businesses | Excellent for tracking competitors, identifying keyword gaps, and optimizing for higher rankings in search results. |
| Content Marketers | Detailed keyword research, topic ideas, and content optimization suggestions for enhancing blog and website performance. |
| Enterprise Companies | Provides large-scale analysis, competitor tracking, and detailed reporting for comprehensive SEO and marketing strategies. |
| Freelancers | Great for building client SEO reports and improving website performance, though pricing may be steep for individuals. |
| PPC Marketers | PPC tools allow for competitor ad analysis, keyword research, and campaign optimization. |
| Local Businesses | Useful for local SEO, including tracking rankings for location-based keywords and Google My Business insights. |
Who should not choose Semrush?
Semrush might not be ideal for small businesses, beginners, or individual users with limited budgets due to its high pricing structure. Those seeking a simple, user-friendly interface for basic SEO tasks may find it overwhelming. If you only need basic keyword research or occasional SEO audits, more affordable, less feature-heavy tools like Ubersuggest or Serpstat might be better options.
Quick Overview
SEMrush at a glance
| Factor | Details |
|---|---|
| What We Like | Semrush excels in keyword research, backlink analysis, competitor tracking, and site auditing. Its suite of tools allows for detailed SEO strategy creation, making it a powerful resource for digital marketers aiming to optimize organic performance. |
| What We Don’t Like | While Semrush is robust, its interface can be daunting for beginners. The number of features, though impressive, may cause confusion. Some of its reporting tools, especially regarding backlink analysis, can feel a bit clunky. |
| Value for Money | For agencies and professionals, Semrush offers immense value with comprehensive SEO, PPC, and content marketing tools. However, small businesses or individual users may find the pricing on the higher side. |
| Customer Support | Semrush offers solid customer support, including live chat, email support, and an extensive knowledge base. They also provide webinars and tutorials. The response times are usually fast, though during peak times, live chat might be slower than expected. |
| Who Should Use? | Best suited for SEO agencies, digital marketing professionals, and businesses focused on SEO growth. It’s particularly valuable for companies needing in-depth competitor analysis, keyword tracking, and multi-channel campaigns. |
| Semrush Alternatives | Ahrefs stands out for its backlink analysis, while Moz offers an intuitive interface for beginners. Ubersuggest is a budget-friendly option with solid keyword research. SpyFu specializes in competitive PPC analysis, and Serpstat provides a more affordable all-in-one SEO toolkit. |
| Our Score | 4/5 |
Our Experience
Our Experience
Without knowing what and how your competitors are already ranking and doing well, it is difficult for a marketer and his team members to decide on a marketing technique that will not only help in driving traffic but also enable conversion.
Another factor to keep in mind is that you need to find especially a technique without hurting the position of your high performing blogpost or pages. When it comes to website ranking and tracking, only paid ads do not serve the purpose, but research tools like SEMrush offers a suite of tools essential for improving site’s organic search results.
Although paid ads are a quicker way to come to the limelight, organic search results are what you’d like that is stability in the market.
Tools like SEMrush help in digging out the tiniest part of information about your competitors and thereby, improve your search ranking considerably through its wide range of features.
If you have found a tool that is very much affordable, easy to learn, and apt for growing your business then assume it to be a part of your long term business strategy. It is always possible to replace your previous used tools or outdated version if you find a better fit.
Here’s a table representing key features of SEMrush:
| Feature | Rating |
|---|---|
| Keyword Research | ⭐⭐⭐⭐⭐ |
| Backlink Analysis | ⭐⭐⭐⭐⭐ |
| Site Audit | ⭐⭐⭐⭐⭐ |
| Competitive Research | ⭐⭐⭐⭐⭐ |
| Advertising Research | ⭐⭐⭐⭐⭐ |
| Traffic Analytics | ⭐⭐⭐⭐ |
| Position Tracking | ⭐⭐⭐⭐⭐ |
| Content Optimization | ⭐⭐⭐⭐⭐ |
| On-Page SEO Checker | ⭐⭐⭐⭐⭐ |
| SEO Content Template | ⭐⭐⭐⭐ |
| SEO Writing Assistant | ⭐⭐⭐⭐ |
| Social Media Tracker | ⭐⭐⭐⭐ |
| Social Media Poster | ⭐⭐⭐⭐ |
| Brand Monitoring | ⭐⭐⭐⭐ |
| Organic Traffic Insights | ⭐⭐⭐⭐⭐ |
| PPC Keyword Tool | ⭐⭐⭐⭐ |
| Market Explorer | ⭐⭐⭐⭐ |
| Link Building Tool | ⭐⭐⭐⭐⭐ |
| Keyword Magic Tool | ⭐⭐⭐⭐⭐ |
| Topic Research | ⭐⭐⭐⭐ |
| Traffic Journey | ⭐⭐⭐⭐⭐ |
| Domain vs Domain Comparison | ⭐⭐⭐⭐⭐ |
| Gap Analysis (Keyword, Backlink) | ⭐⭐⭐⭐⭐ |
| PLA Research | ⭐⭐⭐⭐ |
| API Access | ⭐⭐⭐⭐ |
FAQ
Questions asked looking for SEMrush and it’s alternatives
What is SEMrush?
SEMRush is a SEO management tool that helps businesses improve their SEO marketing strategies. The features in Semrush perform the functions like keyword research, page SEO checker, cost per click, site audit, competitors strategies, and backlinking opportunities.
What are some good SEMrush alternatives?
Some good SEMrush alternatives for business are SeRanking, Moz, SerpStat and Wordtracker. Ahrefs is also a good option for backlink analysis.
Is SEMrush a good tool for beginners?
Yes, SEMrush is an awesome tool for beginners that helps with seo audit. SEMrush provides most of the information that digital marketers need to get brands to make their way to higher search rankings. The features in Semrush offers help to figure out the right list of keywords, number of backlinks and even toxic backlinks to help you save a lot of time.
What are some free tools for keyword selection?
Some tools that don’t cost a penny and make much work done are Google Keyword planner, Competitor source code, UberSuggest and Wordtracker.
Is there a cheap alternative to SEMrush?
SerpStat is great alternative to SEMrush as it offers plenty of features for digital marketing and SEO such as brand monitoring, historical data , page SEO checker, and organic and paid searches. A sensible pick for a new business looking to increase visitors.
How accurate is the SEMrush keyword tool?
The SEMrush keyword tool is much accurate as compared to its counterparts. But, one should never forget that no keyword tool is accurate. It just gives you an overall picture of the keywords and the estimated searches.
How good is SerpStat as a keyword search tool?
SerpStat is a decent keyword search tool that comes at a reasonable pricing.
Are there any free alternatives to Semrush?
Google keyword planner is a helpful free alternative to Semrush. If you are starting out your keyword research and planning then Google planner is the way to go.
What is local SEO?
Local SEO is an optimization technique that helps you become visible in your local search results.
What is meta description SEO?
Meta description SEO is the small content description thing that comes below your website listing. It gives a short description of what your website is all about and it lets the user know if it will answer their query.
Which is the best tool for backlink analysis?
The best tool for backlink analysis is Ahrefs.
I’m using Serpstat.