Most marketers prefer to use WordPress as their primary CMS to manage their website or carry out content marketing campaigns. There are many who prefer WordPress to create landing pages suited to their needs. Recently, I wrote about Why I use WordPress for content marketing and backed them up with few key reasons. I can very well say that WordPress can be used to create stunning Landing Pages or Sales Pages. In order to have a smooth execution, it is important that you install the requisite themes that come coupled with all the required features like Drag and Drop Editor, Visitor and Conversion statistics; enabling you to have an idea of the total ROI of each campaign. In this blog post I will cover top 5 WordPress landing pages builder themes.
Where to use Landing Pages?
You can use landing pages for different purposes. One primary reason can be to generate lead, coupled with checking engagement of the interested visitor or for generating sales directly. In-case of the latter, these kind of landing pages are called sales page, because they are directly intent to sell online to the targeted visitor. Usually Landing Pages donot have navigation bar, sidebar and footers. These usually come with high conversation buttons and elements which enables the marketer to collect more and more leads or to generate more sales.
To have more conversions, you can start building a Landing Page without any involvement of technology or design team. Once you have created the landing page inside WordPress, you can use the same page for getting the targeted traffic through various paid or organic campaigns. Having this setup at your disposal, it becomes easy for you to manage landing pages right from the WordPress dashboard.
Not only this, by using these themes inside WordPress, you can easily make squeeze pages too. These can be used to collect contact information like, name, email and contact number seamlessly. So, given the power to build a page from easy drag and drop option, you can make Landing Page to display information about your product or service, make sales pages to generate sales directly, you just need to integrate payment gateway like 2Checkout. Or, you can also create squeeze page, that can be used for sole purpose of collecting contact information from the visitor.
5 Top WordPress Landing Pages Builder Themes:
Lets have a look through the Landing Pages Builder Themes, which are available for online marketers who want to keep process simple with WordPress.
Divi – First WordPress Landing Pages Builder
Divi is one of the best WordPress landing page designer theme. It is highly flexible, and has 20 pre-made layouts with highly customizable building blocks. You can edit the structure of the page without touching a single line of code with user friendly Divi Builder. It converts any and every element into a visual block that can be understood easily.
Divi has a large host of modules to choose from. These modules are referred as ‘building blocks‘ of Divi and can be used in any combination you want. These modules enables you to add, call to action buttons, price table, testimonial, promo tiles, contact form and other options easily with drag and drop feature.
- There are more than 20 pre-made layouts to use in a click. Apart from that, you can also create, save and upload your own custom layout and use it later.
- Divi makes your webpage device-ready. Whether you are viewing it on a mobile device or a desktop, the design quality never breaks, its all responsive.
- Divi is partnered with Sucuri.net making it “tighter than Fort Knox”. Hence, it is safe and reliable too.
- There are galleons of header options that can be used to give your web page an unique look.
- Divi has in-built language translation in 32 languages, making it appealing to anyone and everyone.
Divi theme builder is available from ElegantThemes and is available in different plans.
- Personal Plan begins at $69/year. It provides access to all themes, perpetual updates and premium technical support. Under this plan you can download other themes of Elegant Themes too!
- Developer Plan starts at $89/year and has all the above features along with Access to all Plugins and layered photoshop files.
Justlanded – WordPress Landing Page Theme
JustLanded is yet another top selling powerful landing page theme for WordPress at Envato Marketplace. It is deemed to be the ultimate theme to generate leads and get them converted. Here’s why this is a powerful WordPress theme-
- You can create multiple Landing pages to test conversions.
- JustLanded comes incorporated with all the ‘Building Blocks’ for a wonderful unique landing page. Starting with around 15 social media sharing icons to power-packed feature list, convincing testimonials, and price table, Call-to-Action button integrated in banner and modal windows- JustLanded has so much to explore.
- You can customize the banner of your landing page. This is the most prominent and the first thing that your customers see. Hence, making it unique is essential. JustLanded gives a lot of options to play around.
- The Mailing list integration helps you integrate with Aweber, MailChimp and other third party servers. Thus, sending newsletters, and featured sign-up forms is the highlight of this section. Along with that you can add the Sign-up Form widget on your landing page, and also add the Popular Contact Form 7 Plug-in.
- Around 30 pre-set designs to choose from, unlimited colour options and 500+ Google Webfonts.
- The theme is essentially device compatible. HTML5 and CSS3 makes it compatible with all browsers. It works with WordPress version 3.7x+ up to the latest 4.1 version.
- Has layered PSD files for landing pages and blogs.
Some other features worth mentioning are:
- Up to 3 levels Drop down Menus. The ‘Sticky Menu’ is optional.
- Everything is well documented and properly structured.
- Includes demo content to get started immediately.
- It has a free plugin- WooCommerce Integration. It is a popular shopping cart plug-in that has payment gateway integration available for WordPress.
JustLanded provides a regular license at $58 only. Users can update for free once they have paid the license fee. This free update is supported for lifetime. Along with that, JustLanded also provides free premium customer support throughout, with no extra charges.
Thrive – WordPress Landing Pages Builder
Thrive is an independent conversion focused landing page theme and plugin for WordPress.
Thrive has a beautiful collection of themes, which can be used as landing page or complete website. What makes them appealing are-
- The themes are designed for speed. The lightweight and lean code, along with automatic image compression makes the themes totally optimized.
- You can add ‘targeted focus area‘ to get better conversion rates.
- User-engagement and readability are the central focus of Thrive’s themes. The careful and correct choice of fonts and colours makes them smart and appealing.
- You can create sample sales pages or any other pages and test how it looks before making the final version. You can start from scratch and go on to build a conversion-focused website in few clicks.
- There are 600+ fonts, custom colours and various page elements that gives you the power to customize your theme just the way you want to.
- Every theme comes with a default ‘Landing Page’ template which is targeted to make more conversions.
- All the themes are mobile device compatible.
- Constant updating happens on Thrive to make sure you receive only the best, anytime and everytime.
- Too many plugins might slow down the website. Thrive’s themes gives you the option to trim down the number of plugins. Rather you can access more lean, clean and optimized features instead of the plugins.
- Thrive’s knowledge base is open for you all the time. Starting with video tutorials, to training webiners and answers to your queries- Thrive’s support team will be there to help you.
ThriveLeads is the only List Building Plugin on WordPress that is focused on conversion only.
Thrive has an exceptional Content Builder that sets this theme apart.
The content builder makes it easy to edit in simple clicks. Your users see the page exactly like you see it while editing. The efficiency of Content Builder on Thrive is by far the best and is often defined as “Built for Marketers”. Features that justify the statement are:
- Attention grabbing conversion buttons that can be customized to suit your needs.
- Validate your website by creating beautiful testimonials on Thrive Content Builder.
- The Content Reveal button enables you to decide after how many seconds/minutes will your purchase buttons get displayed to your users.
- Enhance the important sections of your websites with the help of attention grabbing boxes.
- Stylish and customized pricing table is just a matter of few clicks on Thrive.
- Add an animated timer on your webpage to probe your users to sign up and purchase “before the offer expires”.
- “Click to tweet” boxes helps in pushing your users to share the content.
- YouTube and Vimeo videos can be added easily. You can also upload your own custom HTML video.
- Long posts are great for SEO. Create automated content table for such posts giving your visitors an overview of what they are about to read.
- Create and customize the way you want to showcase your earlier works on your webpage with the help of content grids.
- Add customizable opt-in forms.
There are many more features that make Thrive’s Content Builder best of the lot. The easy drag and drop feature, mobile device compatible templates, option to add animated events and much more only go on to increase your conversion rates.
As a Thrive member, get access to all the plugins and themes. Here are the various plans that Thrive offers-
Monthly: Personal License comes at $20/month with a startup fee of $97. Agency License comes at $30/month with a startup fee of $147.
Yearly: Personal License starts from $147, and Agency License at $247. There is no startup fee.
Please note, the prices mentioned above are valid currently [offer prices].
Visual Composer -WordPress Landing Pages Builder
Visual Composer was released in May 2011. Since then, Visual Compose has been the top selling plugin on CodeCanyon.
The powerful API of Visual Composer allows third party developers to integrate and sell their own add-ons seamlessly as Stand alone plugins. The ‘Drag and Drop‘ plugin, with more than 200+ themes, is available with a various range of add-ons, making it one of the best sellers. Features to look out for-
- Intuitive drag and drop Interface.
- Total Frontend and Admin editor.
- Works with any and every WordPress theme.
- Create layouts with drag and drop interface with 40+ content elements within minutes.
- Choose your own colour scheme to stylize your webpage.
- Responsive design; mobile device friendly layouts.
- High-end support from the team is always available.
- The advanced Grid Builder enables you to display posts, portfolio and/or any other custom post type or media in a grid or masonry grid. More than 40+ predefined styles are available.
- Compatible with Woo Commerce.
- Multilingual support.
- Lifetime free update.
The regular license comes at $33 only.
ConvertPress – WordPress Landing Pages Builder
The drag and drop editor of ConvertPress makes it easy to add high converting Opt In forms and landing pages to your WordPress sites in seconds. It has been reported on their website that on using ConvertPress the conversion rates increases from 0% to 60% for the same traffic.
- Stylish Sidebar opt in forms: CovertPress allows you to add professionally designed and totally customized email opt in to your sidebar in few clicks. This helps in achieving higher conversion rates. Integration with MailChimp, Aweber, Infusionsoft, iContact, Ontraport and many more is possible.
- In Post opt ins: You know how to engage your audience. While your audience is browsing your content, a post opt in provides relevant offers to the reader, pushing them to sign up and ‘purchase’. Pick any of the stylish templates, customize the content and start using it immediately in your upcoming post.
Get this standalone solution for high converting landing page and elements for WordPress at just $69.
Other Alternatives for WordPress Landing Pages
Another great online theme builder that can be used for building landing page theme is Beaver Builder. The Beaver Builder plugin can be used to build webpages quickly on any themes on WordPress. The drag and drop feature, along with mobile responsive layouts, amazon support, SEO-optimization, Woo Commerce ready and much more makes Beaver Builder a simple and perfect online website builder.
There are three kinds of pricing modules available:
Agency plan comes at $399, Pro at $199 and Standard at $99. The Agency plan is perfect to start a DIY hosted website or a network of sites to publish businesses. Pro package is great for those who require an all-in-one website builder, while Standard package is for anyone who already have a theme and just want to add a page builder to their existing website.
Few more options that are helpful for marketers to build and create landing pages inside WordPress are: OptimizePress, SiteOrigin Page Builder, MotoPress Content Editor, and Conductor Plugin.
If you are looking forward to make and manage Landing pages separately, without WordPress, then you can use Landing Page templates from Unbounce, Instapage and ClickFunnels landing page builders. You can check complete review about these in the blog post Leadpages Alternatives.