Email marketing is big. Email marketing is also critical. And choosing the right email marketing tool, one that fits your business like a glove? Tough!
Email marketing and marketing automation have always been a big deal for marketers. I personally feel it is one of the best ways to interact with your customers. It helps you keep them engaged and updated with your small business updates and enhancements.
To get a better understand of the various email marketing software that exist in the market today and are easy to use, you can go over my pieces that talk about marketing automation tool alternatives, review of other tools like GetResponse, Drip and even MailerLite and ConvertKit. Over the years, you would have also realized, like any other domain, a couple of key players also dominate email marketing. These players got big for the right reasons. But there are many other upcoming platforms that are just as great, reliable and easy to use.
With this blog post, I’d like to talk about Mailerlite and Mailchimp email marketing tools.
GPT-based AI Writing Assistant: Using OpenAI GPT technology, this tool auto-generates engaging content from simple prompts, aiding in creating headlines, product descriptions, and even complete newsletters.
Accelerated Email Composition: By employing the AI assistant, email drafting becomes significantly quicker, a considerable advantage for businesses of all sizes.
Enhanced Conversion Rates: With tailored prompts, the AI assistant produces customized, optimized product descriptions that hit home with your target audience, driving better conversion rates.
Content Localization: The AI assistant’s ability to produce content in multiple languages and adapt to cultural nuances aids businesses venturing into new markets.
A/B testing for automations, the BigCommerce integration, customizable signup forms, email scheduling, subscriber segmentation, landing pages, automation workflows, email templates, SMS campaigns, and analytics and reporting. These features demonstrate MailerLite commitment to providing a comprehensive and user-friendly email marketing platform.
In comparison, Mailchimp also offers a range of features, including email templates, automation workflows, landing pages, subscriber segmentation, email scheduling, and analytics and reporting. Mailchimp’s features are similar to MailerLite, but there are some differences in terms of functionality and ease of use.
For example, MailerLite’s A/B testing for automations allows users to test up to three versions of email steps or delay steps to determine the best time to trigger automations and which call-to-action drives more conversions. Mailchimp also offers A/B testing, but it is limited to subject lines and send times.
MailerLite BigCommerce integration enables users to automatically add customers as MailerLite subscribers and access additional e-commerce features like abandoned cart email automations.
Mailchimp also offers e-commerce integrations, but they are not as robust as MailerLite’s.
MailerLite’s customizable signup forms allow users to create forms that are both visually appealing and effective at capturing new subscribers. Mailchimp also offers customizable signup forms, but they are not as flexible as MailerLite’s.
Both MailerLite and Mailchimp offer a range of features that can help businesses succeed with their email marketing efforts. However, MailerLite’s features are more robust and user-friendly in many cases, making it a great choice for businesses of all sizes.
So let’s get started with our Mailerlite vs MailChimp comparison:
About MailerLite
Detail About MailerLite
Clearly an underdog, Mailerlite managed to come to the surface pretty quickly. Not only seen as a winning player, MailerLite has in fact led to disrupt the market with its efficiency.
So, if you are looking to make a switch for your email marketing tool, you would want to read ahead this Mailerlite vs Mailchimp guide and understand why MailerLite can make for an excellent choice.
Mailerlite Features:
Signing Up
Once you sign up, you will be asked to fill in a list of details covering your name, company name, size of your recipient lists, even the type of content that you would like to send out.
Completing your profile is one of the most important steps, after your website verification and filling in your business email address for verification links.
After completing these steps, you will have to wait to use this email marketing tool. The guys at Mailerlite would soon be reviewing your application, verifying your website, to determine whether MailerLite would be able to help your business efficiently.
Importing Subscribers
This is a simple step, all you have to do is click on the Subscribers button, and then Add Subscribers.
Next step is to upload your lists- for this, you will get an option to choose from various formats such as CSV, Excel or Manually.
That’s it, and you’re all done! Your subscriber list should always be growing, and MailerLite understands that. The subscriber tray will offer you a range of features like Designing Impactful Landing Pages, and Pop Up Subscribe Forms, Embedded Forms, and Subscriber Management.
Creating Landing Pages
Impactful Landing pages are one of the most effective hooks to get new subscribers on board real quick. It is seen that landing pages generate more leads by creating custom landing pages that communicate effectively with your reader.
It not only provides a feature to create landing pages but Mailerlite offers the user to seamlessly create beautifully designed landing pages.
The new drag and drop feature on MailerLite is a easy to use and blessing as it makes page building a lot easier. Also, it’s a free feature!
More on this, you don’t have to be a technical coder to create beautiful landing pages anymore.
Simply drag and drop blocks that are pre-designed and give off a professional look. You will have a landing page done and complete in just a few minutes.
Custom Domain Addresses: Further, you can go on and add custom domain addresses to the landing page.
By doing this, you will be allowed to create a custom URL which makes it easier for your readers to know that the page belongs to you.
Social Media Integration: The feature does not end here, MailerLite offers you an option of social media integration with ease of use. With this feature, you can create and embed a landing page directly on to your Facebook page.
By doing this, you are allowing your Facebook followers to turn into subscribers in almost no time.
The feature also hosts a capability of Search Engine Optimization. This feature will let you drive organic traffic to your landing pages. By going with SEO driven content, you will appear higher up in search results which is overall great for your business!
Landing Page Templates: MailerLite offers a full range template gallery for your landing page which acts as a good head start if you are new to email marketing as it is easy to use.
These templates are also a great tool to save time and keep yourself content ready always with ease of use.
PopUp Subscription Forms: Or you can even choose Pop up subscription forms. These forms are a great way to get your visitors hooked on to your content!
There are a number of form templates that you can choose from and have your audience sign up real quick for a regular dose of your brand.
The design method is more like dragging and dropping blocks, so your work looks professional, and you don’t end up spending too much time on it.
What’s more? There are different types of popups you can choose from- Featured, Floating, Slidebox, Full Screen and a few more!
Bonus: These forms are responsive and Google Friendly!
MailerLite update: With the advent of new GDPR and CCPA all companies have revised their privacy policies and MailerLite is one of them.
They have hosted a whole set of new features to make GDPR and CCPA compliance transparent. People using this application in Europe and MailerLite customers handling European data can follow the MailerLite related practices from inside the mailerLite account.
Other than these regular features, MailerLite has included a few new ones that are definitely prepared to set the bar higher for its competitors. Let’s talk about the newbie features a bit:
Embedded Surveys
MailerLite understands that listening to your subscribers is what keeps them subscribed. If you want to grow in a fruitful long-lasting relationship, you need to know and understand what your customer wants, then deliver accordingly.
So how do you do that? Through Surveys, of course!
Mailers and Surveys have always been a favorite amongst marketers- you get direct responses from those who matter. With MailerLite, you can create quick surveys with a simple drag and drop of blocks.
They offer blocks separately for Designs, Events, Social Media and now Surveys has been added to this list.
You can create these surveys in no time and send them across.
Once the responder completes the survey, you will see the results instantly in the newsletter report. All you have to do is click on Survey Report Tab.
All this while email surveys have been a challenge for marketers as they had to shuffle between the survey making software and the email automation tool.
But, with this latest feature, the two functions have been beautifully combined to serve a very important purpose that most marketers are grateful for.
So, if you really want to cater to your audience by knowing exactly what the need, start sending them surveys with MailerLite and you will know!
About Mailchimp
Detail About Mailchimp
A longtime favorite in the email marketing business, Mailchimp has gone through a makeover. That’s right, as most of you would know, Mailchimp has got itself a brand new shiny logo, which is not so different from the previous one, yet quite different!
In their announcement, they mentioned that since the product is always under the evolution process to meet customer’s needs, they wanted to upgrade and enhance their branding as well- which makes sense, but the uplift has not been taken kindly by a lot of people.
Anyway, I think the overall look of the logo and branding is much more refined and in line with what most brands are following.
They have the script in Bold now, aligned with the line structure of the logo which makes both the elements appear in harmony with each other.
These are not the only latest updates in the tool.
Update: Mailchimp’s has released new Generative AI tools, including Email Content Generator, Send Day and Send Time Optimization, Content Optimizer, Creative Assistant, Purchase Likelihood and Customer Lifetime Value, Customer Journey Builder Next Action Recommendations, Subject Line/Header/Subheader/Preview Text Generation with GPT, Alt-text Generation, Stock Image Suggestion, and Campaign Performance Benchmarking, are designed to aid small businesses and marketers in generating, optimizing, and benchmarking email marketing campaigns.
These AI tools combine in-house models with third-party AI products, such as Intuit’s AI infrastructure, to offer comprehensive insights and suggestions for campaign improvement.
Staying true to its reputation, Mailchimp has introduced new features to stay up to speed with their customer needs with ease of use. Let’s see what they are:
Mailchimp: What the brand stands for?
Started off as a side project for business partners, nobody knew that email marketing would eventually take off the way it did. At the time, marketing automation was not evolved, and most marketing activities were taken care of manually.
In a scenario like that, a tool that could not only automated mailers but also helps build impactful emails was destined to reach the heights it did.
Over the years, Mailchimp succeeded in introducing functionalities that could enhance the overall marketing automation experience for marketers around the world and ease of use.
And today, with a range of features that kind of lead the email marketing world, Mailchimp is still constantly evolving and offering better features that you can bank on with your eyes closed.
I take it that you already understand its traditional features like Creating Email, Building Landing Pages, Tracking and Measuring Email Marketing Performance and so on.
So, let’s go a step ahead and take on the new features that are now available to Mailchimp users.
Mailchimp: Latest Features
Marketing automation is a boon for marketers. It helps you send out the right messaging to the right people at the exact right time.
Once you have a new subscriber, even if it is your first, it is your duty to keep them engaged at all times.
Moreover, with regular communication, you create a better brand recall for yourself and help maintain a healthy relationship with potential customers.
Businesses rely on various types of automated emailers.
Right from a welcome mail to sending emails out for festive greetings or even suggesting product services, you can do a lot to retain your subscribers and encourage repeat purchases.
What’s new in Mailchimp?
The platform heavily focuses on letting you take your business online, effectively with ease of use. One of the most challenging bits that an online customer faces is the payment.
It is at this last step of the cycle that you tend to lose out on a sale. So, Mailchimp lets you connect Square payments with your account so that people can make direct buys without a hassle.
All you need to do is send out your mailer, with the integration and add a CTA to buy from the landing page itself.
There is no more navigation to other pages, or a need to take your customer on to your e-commerce site. The customer simply makes a purchase to the landing page!
Add Payments To Your Landing Page
There is a specific payment content block that you can place on your landing page. The Payment block can sync with your Square account and add to your Mailchimp account.
Once you start, you will need to know that only one payment block is allowed on one landing page. And if you don’t have a Square account already, you will need to make one right away; otherwise, the Payment block is a bit useless.
You can this a limitation in a way, but then you also get a big benefit here because you don’t have to make your potential customer navigate to different websites for a payment. Personally, I would like making a Square account for a big benefit like that!
However, the only drawback that I see here is that your payment content block will not work if you have a connected Shopify store, which is an option that a lot of e-commerce brands go with.
To kick-start, the process, begin with a product that you want to sell. Remember, the product has to be one only, you do not get the option to add multiple products.
In case you want to offer multiple variants of a product, for example, different sizes of a tee-shirt, there is an option for your recipient to move on with checkout on your website.
This is where they can choose a different variant and proceed with the payments, the regular way.
But, if you are selling one product only, the recipient can buy it right away, straight from the landing page. The payment form is automatically added when you place your payment block on the landing page.
Once the payments are made, Mailchimp sends them a receipt for their purchase.
Over here, Mailchimp recommends that you include your business contact details on the landing page itself so that the recipient can get in touch in case of any issues.
Customize your Landing Page URLS
Custom Domains is one of the paid features offered by Mailchimp that is easy to use. You can go ahead and buy this feature for both types of accounts- paid or free plans.
Once you have created your landing page in Mailchimp, the Owner or the Admin can buy Custom Domains access.
To buy the custom domains access, open the Domains page that you will see in your Account Settings. Once you scroll to the landing pages, you can click on Buy Access to Custom Domain.
You will then be prompted to fill in a few details such as the Contact Address, Billing Address, and Payment Method. Additionally, you will have to put in your Credit Card details, including the CVV.
Move to Pay Now, and you’re all ready to start using the new feature.
Track Your Audience
Mailchimp has introduced three new cool ways to track your audience and monitor the progress of your marketing campaigns.
When you create a Landing Page, make sure it is linked to a list in your accounts or your connected store. You will anyway be prompted to do this when you start building your Landing Page.
Another tip, there is a lot of default content created by Mailchimp to help you out in the entire process, and they do not alert you about it when you publish the page.
So, make sure you review and preview your newly created Landing Pages twice before you publish them. Also, iFrames and custom HTML can’t be used in landing pages.
As you move on to creating your landing page from scratch, you will also be given an option to choose from pre-existing templates which is a great feature for newbies!
You can complete the page, preview it and save and close before moving on to adding a page title and URL.
Now comes the interesting part- Tracking! After all, what is the point of all the effort if you can’t see how it performs for your audience.
Marketing is all about making your customer happy and intrigued enough to buy your product. So, let’s see how you can do that while working on Mailchimp.
Mailchimp has introduced three new ways to track- with Mailchimp, Facebook Pixel or Google Analytics! All three ways are equally reliable and should be made use of at all times.
In the settings and tracking section, you will be asked to agree to their terms and conditions. On checking that off, you can tick mark on Track with Facebook Pixel, Track With Google Analytics as well as Mailchimp!
After you’ve chosen all the options, go on and Publish the page. Post that, you will be offered to Promote Your Page, View Reports and Manage Landing Pages. Landing Page Reports are a blessing for Marketers.
With the analytics, you can track the number of visits, clicks, orders, average order revenue and total revenue earned.
Other than the overview page, you can also view these numbers as per product being sold by you, so you would know what all products are bringing how much revenue to your business!
Emails on Instagram
With this new feature, Mailchimp offers you to send out mailers to your subscribers outside of their inbox. That’s correct, and you can now connect with your audiences through Instagram too!
By doing this, you have more people looking at your brand; you appear to be more creative and active on social media which is super important for the millennials today.
Also, you get to engage with your audience on Social Media as well and get a chance to bring them back on to your website!
The interesting bit here is that you can create your Instagram posts right inside the email builder, which means you can use all the designs and content for other marketing activities. This will help you maintain consistent brand messaging.
To get started, make sure your images are apt for Instagram.
Click Instagram worthy images for your products and ensure that they are in the required dimensions. Keep a neutral background and add a caption to it!
GIF Emails
Mailchimp has tried to give a completely new face to traditional emails.
With so many emails landing up in your recipient’s inbox, how do you make sure the open yours? Or look forward to receiving emails from you?
Do something different, of course- send gif emailers! Such a brilliant idea, something that resonates with today’s audience and doesn’t fall behind in the clutter of boring emails.
Things like beautifying your emails and campaigns have become a lot easier, all thanks to the Drag and Drop feature.
To have a GIF placed in your email, all you need to do is import one from Giphy.
Next, simply place it in the text block or the image block. Further, you also have an option to add a URL, to give you GIf a link, in case you want to take your subscriber to another page.
And just like that, you will no longer be sending a static, regular emailer to your subscriber. This is a great way to keep your subscriber engaged and hooked on to your content.
After looking at an email marketing like that, you never know, they might just be looking out for more!
MailChimp GDPR and CCPA Update: With the introduction of GDPR and CCPA customers need to take care of how they are using the personal data of the EU citizens.
MailChimp offers its users to create GDPR and CCPA compliant forms that range from hosted, pop-up, embedded to signup forms.
Product Comparisons
Product Comparisons of Mailerlite and Mailchimp
Mailerlite is another email marketing solution that many businesses are using to expand their customer base. Giving a fair competition to leaders like Mailchimp, Mailerlite has come a long way. But, let’s quickly compare a few of their features to decide better.
Landing Page: Did you know? You can integrate Mailchimp with InstaPages, and they also offer a 14-day free trial. So you can go ahead and try it out right away.
On a side note, you can know more about landing page builder Instapage right here.
With Mailerlite, you get landing pages once you take paid plans. There are a number of templates you can choose from, and each one of them is created with the same Drag and Drop interface of paid plans.
Auto Resend: Mailchimp does not have this feature, but you will find it on MailerLite. On sending an email if your recipient does not act on any of the CTAs, Mailerlite will send them another email.
Over here, you can also edit the subject line and the message, so the email appears to be more customized and personal in nature.
Integration: Mailchimp offers seamless integration with PayPal, which is great for instant payments. There is another Paypal alternative Payoneer in the market but MailChimp doesn’t offer integration with the same.
On the other hand, Mailerlite offers integration with BookFunnel which I don’t think is too helpful unless you’re just selling ebooks!
Pricing: Both email marketing platforms offer free plans, but Mailerlite offers email support for up to 1, 000 subscribers per month in its free plan.
While Mailchimp pricing for Pro account can cost up to $200 per month, Mailerlite goes up to $50 per month. This is where Mailchimp might have to take a small hit.
Both the platforms offer live chat, email support and phone support and knowledge base to help you get issues resolved.
Mailerlite and Convertkit Comparison
While every product claims to be the best tool for ramping up your audience and engagement, leading to higher conversions, it is important to understand which one would actually work for your business.
So far, we have analyzed the leading email marketing platforms- Mailerlite and Mailchimp. Now it is time to know what Convertkit offers when compared to MailerLite.
Sign up: Signing up on ConvertKit is probably the fastest, unlike on MailerLite. A step that takes the longest on Mailerlite is their user verifications which is a great thing but tests your patience.
Customer Support: Other than the Live Chat support, ConvertKit also organizes workshops that you can make use of. Also, they offer the chat option, ever before you sign up so you can clear all your queries before you begin.
On Mailerlite also, you will have enough options to reach out to customer support- email, live chat support, phone support and a knowledge base center to keep you updated on the product.
Email Campaigns: This is where Mailerlite takes away the cake. You get a simplified Drag and Drop feature to create beautiful email campaigns on Mailerlite.
However, there is no such option on ConvertKit, which means you will have to work with HTML and CSS to create emails. Non-tech users find this extremely tough to start with!
Mailerlite and Aweber Comparison
Like so many, Aweber also sprung up in the online marketing business with email marketing tools and features aimed to help our businesses grow their customer base.
While they are a little late to the party, they have also not managed to give a strong competition to their peers.
We have already curated an article of Mailchimp vs Aweber and now let’s see where it stands in comparison to Mailerlite.
User Interface: In the branding and marketing business, it is very important how you present yourself, even if it’s a product.
Aweber falls behind in this race because of its clunky interface. The product does not appear to have evolved at all. Mailerlite, on the other hand, has a pretty neat user interface, which lets its users make the most of the product.
Free Plan: Almost every product today offer free plans or free trial. Even leading product like MailerLite and Mailchimp do, but Aweber does not. I see this has a huge drawback and would probably not buy from Aweber without trying out the platform.
Auto Response: Mailerlite with its unique Auto Response feature wins the deal here. You have to give it to them for trying to enhance the whole personalized email marketing tool experience. Aweber does not have any such features on their platform.
Our Observation
Our Observation of MailerLite vs Mailchimp features:
| Factors | Mailchimp | Mailerlite |
|---|---|---|
| What We Like | Mailchimp offers good features with a lower-tier plan. Wide range of useful Integrations. Powerful reporting features. | One of the most generous free plans. Very easy to use and pocket-friendly. |
| What We don’t Like | The prices tend to scale up as your subscriber count increases. Email automation is limited when compared to other similar products. | Misses out on some very basic essential features. Doesn’t have A/b testing and automations. |
| Value for Money | Yes, when you have a smaller number of subscribers. | Yes; one of the most affordable tools available. |
| Customer support | Knowledge base, chat, and email. | Email and chat are very friendly and responsive. |
| Who should use it? | Small to medium-sized businesses. | Beginners of email marketing, small businesses, freelancers, and bloggers |
| Our Score | 4.4/5 | 4.5/5 |
Our Experience
Sharing Our Experience
MailerLite is one of the best and lightweight email marketing tools for complete email marketing automation. On the other hand, MailChimp has more sophisticated marketing automation features which makes it a perfect email marketing tool for big businesses.
FAQs
Is MailerLite available for free indefinitely?
MailerLite offers a robust free plan ideal for small businesses and startups focusing on basic email marketing. However, as your subscriber list or feature needs grow, you might consider upgrading to their paid plans, which offer advanced analytics, segmentation capabilities, and customer support enhancements.
Can I create landing pages with MailerLite?
Yes, MailerLite allows users to create attractive landing pages that can help you capture leads and drive conversions. This feature is integrated into both the free and premium plans, offering customizable templates to streamline your marketing efforts without needing external tools.
Does MailerLite offer integration with Microsoft Outlook?
MailerLite focuses on simplifying email marketing; however, it doesn’t natively integrate with Microsoft Outlook. For businesses needing this integration, using a third-party connector or API integration might be necessary to bridge the functionality gap.
Is it possible to set up an email for my domain without using hosting services?
Yes, you can set up an email with your domain without traditional web hosting by using email hosting services like Google Workspace or Microsoft 365, which provide email capabilities independent of website hosting.
What are MailerLite primary benefits?
MailerLite stands out for its comprehensive marketing platform that goes beyond email to include advertising, social media posts, and more. The key benefits include user-friendly design tools, extensive integration options, and insightful analytics to track campaign performance.
How does Mailchimp differ from other email marketing tools?
Mailchimp differentiates itself with an all-in-one marketing platform approach, offering extensive integration with e-commerce systems, advanced segmentation, and behavioral targeting which help tailor marketing strategies more precisely.
What is MailerLite strongest use case?
MailerLite is particularly effective for small to medium-sized e-commerce businesses. Its tools for automated email campaigns, customer segmentation, and direct integration with e-commerce platforms like Shopify and WooCommerce make it ideal for nurturing leads and boosting online sales.
Can MailerLite share or sell email lists?
MailerLite adheres to strict privacy policies and does not sell or share customer email lists. It is committed to protecting user data and enhancing privacy, which is crucial for maintaining trust and compliance with international data protection regulations.
What makes MailerLite slower compared to other platforms?
MailerLite may experience slower processing times during peak usage or with large-scale campaigns due to its streamlined infrastructure designed to be cost-effective. Users requiring faster speeds might need to explore higher-tier plans that offer enhanced performance.
Is it possible to link MailerLite with my Gmail account?
While MailerLite cannot be directly linked to Gmail for sending emails, you can integrate it with Google services through Zapier or similar automation tools to synchronize contacts and trigger campaigns based on your interactions within Gmail.
Do you need a website to use MailerLite?
No, you do not need a website to start using MailerLite. You can manage email campaigns, subscriber lists, and create landing pages directly within their platform, making it an accessible tool for users without a dedicated website.
How secure is MailerLite for handling sensitive information?
MailerLite prioritizes security with robust measures including data encryption, secure data centers, and compliance with GDPR. These protocols ensure that sensitive information is handled with the utmost care, maintaining confidentiality and integrity.
Does MailerLite support SMS marketing?
Yes, MailerLite includes SMS marketing capabilities allowing you to engage with your audience through text messages. This feature integrates seamlessly with email campaigns, providing a holistic approach to multi-channel marketing.
Can I manage multiple MailerLite accounts?
MailerLite supports managing multiple accounts, making it suitable for agencies or businesses with distinct marketing teams. This feature allows for separate management and billing settings, streamlining operations across various projects or clients.
Is MailerLite still free or has it become a paid service?
MailerLite continues to offer a free plan with limited features, suitable for new or small businesses. However, for access to advanced features like auto-resend and newsletter templates, their paid plans provide more comprehensive tools and greater sending capacities.
What are the approval requirements for using MailerLite?
To get approved for using MailerLite, you must comply with their anti-spam policies, provide accurate registration details, and have a clear subscriber list source. This ensures the platform remains reputable and efficient for all users.
How well does MailerLite integrate with Etsy?
MailerLite offers smooth integration with Etsy, allowing sellers to automate email campaigns based on customer behaviors, send targeted follow-ups, and grow their subscriber lists directly through their Etsy store.
How can I prevent MailerLite emails from being marked as spam?
To keep MailerLite emails from landing in spam, ensure your email content is relevant, avoid excessive use of sales language, and maintain a healthy subscriber engagement. Also, regularly clean your email list to remove unengaged subscribers.
Can MailerLite be used for outbound cold emails?
MailerLite is designed primarily for consent-based email marketing and might not be the best choice for cold emailing, as it requires adherence to anti-spam laws and maintaining high deliverability standards.
What are the limits on the number of emails I can send with MailerLite?
MailerLite’s free plan allows you to send up to 12,000 emails per month to up to 1,000 subscribers. Higher plans increase these limits substantially, catering to businesses with larger subscriber bases and higher email frequency needs.
What does a hard bounce mean in MailerLite?
A hard bounce in MailerLite indicates an email that was permanently rejected by the recipient’s server due to reasons like an invalid email address or a domain that doesn’t exist. Regularly cleaning your list of these addresses can improve your campaign’s deliverability.
Why do I receive a lot of spam in my mailbox?
Receiving excessive spam can be due to publicly available email addresses or inadequate filtering settings. Strengthen your email security by using advanced spam filters, frequently updating your settings, and never sharing your email address on public platforms.
How can I compose effective non-spam emails with MailerLite?
To ensure your emails don’t land in the spam folder, focus on crafting personalized content that resonates with your audience. Use clear, engaging subject lines, provide valuable content, and maintain a consistent sending schedule. Additionally, encourage recipients to whitelist your emails.
What steps do I take to switch from Mailchimp to MailerLite?
Switching from Mailchimp to MailerLite involves exporting your subscriber list from Mailchimp and importing it into MailerLite. Also, recreate any active email campaigns and automations in MailerLite to maintain continuity in your marketing efforts.
Does MailerLite support SMTP for email sending?
MailerLite allows SMTP integration, enabling you to send emails through your server. This setup can enhance delivery control and improve performance in managing outbound emails, providing flexibility for advanced users.
Are there customizable templates available in MailerLite?
Yes, MailerLite offers a wide range of customizable templates that cater to various business needs. These templates are designed to be responsive and can be easily modified to fit your brand’s style and message, streamlining your email creation process.
Is it necessary to have a domain to use MailerLite?
While not necessary, having a custom domain linked to your MailerLite account enhances your brand’s credibility and can improve email deliverability. A domain makes your emails appear more professional and can reduce the likelihood of being marked as spam.
What is the key difference between using MailerLite and Mailchimp for email marketing?
The main difference lies in simplicity and cost. MailerLite is often praised for its user-friendly interface and affordability, making it ideal for beginners and small businesses, while Mailchimp offers more advanced features suitable for larger enterprises with complex marketing needs.
Which email marketing tool is more effective, MailerLite or another service?
The effectiveness of an email marketing tool depends on your specific needs. MailerLite is excellent for simple, cost-effective campaigns, while other tools might offer more specialized features like advanced analytics or enhanced automation capabilities. Assess your goals and budget to choose the right tool.
Why should I opt for MailerLite over other platforms?
Opting for MailerLite can be beneficial due to its ease of use, affordability, and the robust set of features it offers even on free plans. It’s particularly suitable for those new to email marketing or businesses that need straightforward solutions without complex setups.
How effective is MailerLite in terms of email delivery rates?
MailerLite boasts strong deliverability rates, ensuring your emails reach your subscribers’ inboxes effectively. They maintain good relationships with ISPs and adhere to best practices in email marketing, which helps in achieving consistent deliverability.
Do I need a domain name specifically to work with MailerLite?
Having a domain name is not mandatory for using MailerLite, but it’s recommended. A domain adds a level of professionalism and can significantly enhance your branding and trustworthiness in the eyes of your subscribers.
How does MailerLite compare to Mailchimp in performance?
MailerLite often excels in user-friendliness and affordability, making it a great choice for small businesses and startups. On the other hand, Mailchimp offers a broader range of features and integrations, which might be preferred by larger organizations looking for a comprehensive marketing solution.
Which features make Mailchimp distinctively beneficial?
Mailchimp distinctive benefits include a wide array of integrations, advanced automation capabilities, and detailed analytics that help you measure and optimize your marketing efforts effectively. It’s a robust platform that caters well to businesses that need extensive marketing tools.
For what purposes is MailerLite highly recommended?
MailerLite is highly recommended for businesses that require a comprehensive, all-in-one marketing solution. Its strengths lie in managing large email lists, detailed segmenting, and integrating marketing efforts across multiple channels, including social media and ad campaigns.
Does MailerLite deal with user email data securely?
MailerLite takes user security seriously, implementing robust measures to protect email data. This includes using industry-standard encryption and following strict compliance with international data protection regulations, ensuring that user data is handled securely.
Can I use MailerLite to manage dual accounts?
Yes, MailerLite supports the management of multiple accounts, which can be beneficial for marketing agencies or businesses with separate divisions. This feature allows for streamlined campaign management and distinct reporting for each account, enhancing organizational efficiency.
How we Choose and Rate Email Marketing Applications?
Sprout24 evaluation of email marketing software prioritizes tools that are user-friendly, competitively priced, feature-rich, and scalable to accommodate business growth. The highest-rated email marketing software excelled across various categories, as well as through a rigorous 25-point testing process. Weightage of email marketing software rating:| Criteria | Percentage |
|---|---|
| Range of Features | 28% |
| Cost | 11% |
| Compliance with Email Marketing Standards | 11% |
| Ease of Use | 11% |
| Ease of Integration with Other Tools | 8.5% |
| Scalability | 8.5% |
| Customer Support | 8% |
| Deliverability Rates | 8% |
| Pricing Transparency | 3% |
| Free Trial Period | 3% |
Guide to Our Sprout24 Ratings:
| Sprout24 Rating | Description of Sprout24 Rating |
|---|---|
| ⭐⭐⭐⭐⭐ | Email marketing software with a 5-star Sprout24 rating is exceptional in its category. It offers outstanding value with a comprehensive range of features and integrations, transparent pricing, and multiple customer support options. |
| ⭐⭐⭐⭐ | Software that earns 4 or 4.5 stars is excellent. It includes all the essential features and most advanced options, but may have limitations in areas like integrations, the availability of a mobile app, or pricing transparency. |
| ⭐⭐⭐ | A 3 or 3.5-star rating indicates a solid option. While it may lack some key features or integrations, or have less transparent pricing, it could still be a viable choice, especially for businesses operating on a tight budget. |
| ⭐⭐⭐ | Software rated below 3 stars is generally deficient in several critical areas, making it unlikely to be recommended by us. |
Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
The pricing of MailerLite is probably the best among its competitors. Also, you pay for the subscribers not the number of emails. A great plus for people having 5000+ subscribers.
MailerLite used to have deliverability issues in the past is it the same now as well or it has improved? I was planning to use it once but after i heard about the deliverability issues i dropped the plan.
Mailerlite actually has better deliverability than Mailchimp.
You should have tried it since it’s free instead of listening to vague opinions. 🙂