32 Ahrefs Alternatives: Kickstart Your Free Trial

In my comprehensive analysis of Ahrefs alternatives, I've identified six exceptional tools that stand out for their unique features and capabilities. These alternatives, including SEMrush and Serpstat, offer various advantages in SEO, content marketing, and competitor analysis. While Ahrefs is renowned for its robust functionalities, these alternatives provide competitive features like backlink analysis, keyword research, and site audits at different price points. My guide aims to equip marketers with insights to choose the best tool tailored to their specific needs.

If you are a marketer, you are probably well aware of the huge importance and attention content marketing has been garnering lately. And with that comes backlinking and SEO analysis which are two of the most popular SEO tactics used to improve website search ranking.

In this guide, we’re sharing 32+ Ahrefs alternatives that you can use for exactly this

Every brand, every website has online content that is competing to be the best, and a favorite amongst their target audience. Share on X

The catch, however, is that EVERY BRAND also knows the situation and does its best to be the lead in the game. So, how do YOU help your brand climb the ladder at a faster speed?

With so much competition and clutter around, it is next to impossible to become leaders in your niche overnight. Success, in this field, demands strategy and logic, and skill and timing. For years people have been relying on google trends and google keyword tool but these tools are not adequate anymore. Marketers need detailed and additional data and fortunately, there are plenty of tools that can help you with it.

About Ahrefs

Understanding Ahrefs

Ahrefs is a hugely bundled tool, which confuses a lot of people and leaves them wondering where to start from. But also, there’s so much one can do on the platform, it’s almost self-sufficient. From enabling marketers to grow their audience to reach out to the growing, yet relevant market, in an effective manner, almost everything is taken care of. Let’s find out how:

Ahrefs, you get your hands on position tracking, keyword research, competitors backlinks analysis, competition analysis, technical SEO and SEO Outreach strategies, among lots more.

Ashref SEO Dashboard

Backlink Analysis: One of the most important features on Ahrefs is the extensive crawling set up that the platform offers and it comes with a plethora of benefits. With crawling, you can come across all the backlinks and mentions over the web that you may have missed in your manual efforts.

Content Explorer: Content marketers often struggle with searching for popular content topics. Ahrefs resolves that problem by helping marketers search for most sought-after topics and “linked-to” popular articles. For an article or topic that you enter a search query for, you will get a list of most popular articles shortlisted on the basis of a range of ‘performance metrics’.

Competitor Analysis: Ahrefs not only helps you work on your own content and make it stronger but also digs deep into your competition’s search traffic with the help of its Positions Explorer tool. By knowing what your competition is up to, you can strategize much better and make your execution much stronger for improved results. So, on the whole, Ahrefs is doing a fabulous job of helping marketers achieve the extra edge over their competition.

But most professionals are also on the lookout for its alternatives. 

While Ahrefs is a popular choice among leading marketers, the tool has also been facing some criticism lately.  Let’s take a look at the reasons:

Pricing: It is highly priced, which makes it less popular amongst those who are just starting out or who are not sure if they want to be in the game for the long run. In fact, Ahrefs comes as one of the higher prices platforms amongst its peers! They offer a 7-day free trial with each of their plans which is not enough.

Graphs: The graphs, which are one of the most helpful features cannot be exported out of the tool and that’s a huge drawback! Exporting these graphs is not even an option offered by Ahrefs, which seriously needs to be looked into.

Blanket Reporting: There is no option for “blanket” reporting.

Although Ahrefs has been doing extremely well when it comes to gathering data and making reports out of so many numbers, there are no SEO blanket reports. And that’s a complicated situation for most marketers.

Complicated: Ahrefs has a range of features and offerings that can become a little daunting for most marketers.

DisadvantageDescription
High CostAhrefs is one of the most expensive SEO tools, which can be a barrier for smaller businesses or individual users compared to more budget-friendly alternatives.
Limited User SeatsAhrefs’ pricing plans limit the number of users, which can be restrictive for larger teams needing multiple access points.
No Google Ads DataUnlike some competitors, Ahrefs does not provide Google Ads data, limiting insights into paid search campaigns.
Limited Technical SEO FeaturesWhile Ahrefs excels in backlink analysis, it lacks some advanced technical SEO features that other tools like SEMrush offer, such as comprehensive site auditing capabilities.
No White-Label ReportingUnlike some alternatives, Ahrefs does not offer white-label reporting, which is crucial for agencies looking to brand reports for clients.
Steep Learning CurveFor beginners, Ahrefs can be challenging to navigate due to its complex interface and extensive range of features.
No Social Media ToolsAhrefs does not offer integrated social media management tools, which are available in other all-in-one SEO platforms like SEMrush.
No Historical Data for Rank TrackingAhrefs lacks historical data in its rank tracker, which some competitors offer to help analyze long-term trends.
Limited Integration with Third-Party ToolsAhrefs has fewer integrations with third-party tools compared to competitors like Moz or SEMrush, which might be limiting for users relying on a diverse tech stack.
This table captures the key drawbacks of Ahrefs when compared with other similar tools.

Although the platform shared a bunch of tutorials and training material, they still need to do more. For example, they could start by highlighting what the user is missing in their strategy and what features can guide them through the complicated marketing landscape.

All Alternatives in a Chart

Top 9 Best Ahrefs Alternatives Comparison

When I dug deep into these Ahrefs alternative SEO tools, I uncovered some fantastic built-in features and surprisingly affordable pricing models. They really seemed like the perfect fit for what we were after, so we decided to test out several on our own. What I didn’t anticipate was just how much of a journey it would be. I’ve rated these alternative tools below on a scale of 1 to 5 stars based on my overall experience.

SEO ToolKeyword ResearchBacklink AnalysisRank TrackingSite AuditCompetitor AnalysisUser InterfacePricingCustomer Support
Serpstat⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Semrush⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Ubersuggest⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
SE Ranking⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Monitor Backlinks⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Mangools⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Moz Pro⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Majestic⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
BuzzSumo⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
This table provides a rating of key features across popular Ahrefs alternative SEO tools on a scale of 1 to 5 stars.

10 Top Alternatives

Top All-in-one Alternatives for Ahrefs

Coming back to the alternatives for Ahrefs, here’s a list of the top keyword research tools that are like Ahrefs and popular for content marketing at the moment.

1. Serpstat

Serpstat actually lies amongst the top of its kind. The platform surely carried every feature that any other leading SEO product would have, but we are still going to list down why Serpstat is a great alternative to Ahrefs!
So here goes:

Do you want to take your business to another level of success? Maybe you should start with your website and its performance online. Serpstat is an all-rounder SEO platform, which includes SEO, PPC, and Content Marketing specific functionalities.

There are primarily 5 tools within the Serspstat platform namely:

  • Keyword research 
  • Rank tracking
  • Competitor Analysis
  • Website Audit

Now each of the above-mentioned tools has further been broken down into a number of functionalities, each serving one sole purpose- improving the performance of your website.

Serpstat provides data for 18 google regions which include the United Kingdom, USA, Canada, Australia, Germany, France, Spain, Italy, Brazil, Ukraine, Russia, Kazakhstan, Bulgaria, South Africa, Lithuania, Latvia, Belarus, and the Netherlands.

Now that when clubbed together becomes a huge geography to cover- imagine the number of keywords getting analyzed with so much data from so many regions.

a. Keyword Research

On Serpstat, you can look for long tail keywords and expand the entire keyword list which is great as it helps you to avoid making your content look keyword stuffed. The tool also indicated keyword intent metric which helps you understand the intent of your keyword and classify it as- transactional, navigational or informational.

Another feature called the keyword difficulty metric allows you to know how hard it is going to be for you to rank in the top-10 search results for a particular keyword. This way you can easily decide if you should be spending any time on that keyword at all or not.  

Competitive Keyword research is another helpful functionality which lets you compare your site to your competitor’s site. This way you can quickly point out keywords that you have skipped by mistake, while your competition is making most out of them to win huge traffic. 

Serpsat Keyword Research tool

b. Rank Tracking

With the rank tracking tool, you can easily monitor and track your own and your competitor’s website positions in SERP for selected keywords. But, before you start monitoring, you will be needed to create a project, mention the region and add keywords that you’d like to track. Other than this, you can completely rely on the tools for a list of most suitable keywords that the platform generates after its analysis.

The analysis covers a number of index pages, referring pages, linked domains and paged, internal links, referring subnets, Trust Rank and Page Rank. Not only this, but you can also look through pages that lie amongst the topmost ranks. You can also take a look at your site’s anchors and their density, along with the number of domains per anchor.

Serpstat Backlink Analysis

Under the site audit functionality, you can point out meta tags and headlines issues, accessibility and indexations, redirects and links, server parameters, content issues as well as loading speed.

The tool will not only point out the errors but will also indicate its location and recommendations to fix those errors.

Serpstat Pricing
Serpstat pricing

d. Pricing

 While paid plans start at $59, they also offer a limited number of queries in a 30-day free plan. So, you can surely try such alternatives free.

Serpstat Logo

Comparative Table: Serpstat vs Ahrefs

Parameters Ahrefs vsSerpstat
What do we like?A ton of little useful features such as link intersect. Good backlink analysis
SEO site audit
What we don’t like?Rank tracking is not good. Lacks content marketing tools.
Best for?Big businesses and enterprises.Businesses looking for powerful backlink analysis tool.
Pricingpaid plans starts @ $99/moPaid plan starts @ $59/mo (billed monthly)
Ahrefs vs Serpstat comparison table

Serpstat is particularly advantageous for small to medium-sized enterprises looking for an all-in-one SEO tool that combines functionality with affordability, while Ahrefs remains a top choice for larger organizations needing depth in backlink analysis and global reach.

2. SEMrush

Another highly recommended SEO tool, SEMrush has been gaining popularity in the marketing spectrum lately. The tool is being widely recommended and is even being called a game changer. For better understanding, let’s check out its features:

Quick Summary: With SEMRush, you will probably not feel the absence of any functionality. It covers everything from competition analysis to keyword search irrespective of your niche and full site audits to domain comparisons and link building opportunities.

a. Competition Research

With SEMrush you get a complete overview of your competition analysis which is extremely critical to plan your scalability and growth in terms of traffic, sales as well as branding. 

You receive a detailed report of keyword suggestions that you should be targeting and what SEO strategies you should be opting for the growth of your online business. The competition analysis delivers a range of metrics that include backlink analysis, top keywords on a site, approximate traffic on the website, even the ad copies of your competition.

Semrush Competitor Analysis

b. Brand Site Analysis

You get a dashboard from SEMrush which summarizes the overall performance of your own website.

On the dashboard, you get a quick peep into the performance of your organic keywords, organic traffic, Ads, position tracking visibility, site audit, SEO ideas, social media tools tracker, brand monitoring by tracking brand mentions, backlink profile audit which does a thorough link analysis and help you find and get rid of bad links and broken links.

The backlink analysis feature of Semrush got improved and now contains more than 43+ trillion backlinks. It also deploys a new data collection technique that makes searching and detecting backlinks faster than ever.

With all the above-mentioned features, you can easily track and see where all your website is linked and associated to which online properties. You can also keep an eye on the kind of conversations your audience has around the brand. To put it simply, you get the true picture of the overall performance of your website.

c. Traffic Analysis

If you want to know how many visitors your competition sites are garnering on a regular basis, you can definitely rely on SEMrush for accurate numbers. The Traffic Analytics feature is in its Beta version and gives you the website traffic generated by visitors browsing on their desktops. The feature is limited to desktop users for now and will soon be extended to mobile device users too. You will not only get the total visitor count but a detailed report, covering:

– Unique visitor count
– Pages visited
– Average visit duration
– Bounce Rate
– SEMrush traffic ranking
– Traffic sources

These details and numbers are more than enough for your brand to outrun your competition, provided, you craft a clever strategy.

d. SEO Content Analysis

Google search traffic is probably one of the most critical factors for any brand trying to get somewhere on the big bad web.

As per the new feature on SEMRush, one can analyze their competition’s website, in terms of their content and optimization required on your own website.

To put things simply, you can quickly analyze what your competition is doing right and craft your own SEO content strategy accordingly, to make it more impactful, and drive better results.

From getting keyword suggestions for better SEO to the number of words required for better ranking, you get all the details to make it big in the game.

Semrush Pricing

Pricing: The basic plan for SEMRush starts at $129 per month, going up to $449 per month. They also offer customized plans which are billed accordingly.

Semrush Capterra Review

Want to know more about SEMrush? Read the complete review.

Semrush Logo

Comparative Table: Semrush vs. Ahrefs

Parameters Ahrefs vsSemrush
What do we like?A ton of little useful features such as link intersect. Powerful site audit
Offers features like SEO, SMM, PPC, and backlink analysis
What we don’t like?Rank tracking is not good. Backlink analysis needs improvement.
Best for?All businesses Site auditing
Pricingpaid plans starts @ $99/moPaid plan starts @ 129/mo when paid annually.
Ahrefs vs Semrush comparison table

3. Ubbersuggest

Ubersuggest is an accessible SEO tool that’s ideal for small businesses, bloggers, and marketers who need a powerful yet affordable solution. Created by Neil Patel, Ubersuggest offers features like keyword research, backlink analysis, and rank tracking, all designed to help users boost their website’s visibility and traffic.

As an alternative to Ahrefs, Ubersuggest stands out with its user-friendly interface and cost-effective pricing. While it may not have the extensive data or advanced features that Ahrefs provides, Ubersuggest covers the essentials, making it a great choice for those just starting with SEO or operating on a tighter budget.

Ubersuggest Logo
  • Domain Overview: Insights into domain influence with traffic estimations and keyword rankings not just nationally, but globally.
  • Content Ideas: Generates a list of potential articles based on top-performing competitor content, helping you better strategize your content creation.
  • Keyword Suggestions: Offers an extensive database of long-tail keyword suggestions that go beyond typical search queries.
  • Backlink Data: Detailed backlink analysis that provides insights into both the quantity and quality of backlinks, a boon for link-building strategies.
  • Site Audit: Comprehensive reports on website health, pinpointing issues that could affect SEO performance.

Comparative Table: Ubersuggest vs. Ahrefs

ParameterUbersuggest vsAhrefs
What is good?Comprehensive keyword suggestions and competitive pricing.Extensive backlink database and robust site auditing tools.
What is not good?Limited historical data for some metrics.Higher cost can be prohibitive for smaller businesses.
Best forSmall to medium-sized businesses seeking affordable SEO tools.Large enterprises or businesses that focus heavily on backlink building.
PricingFree tier available; premium plans are significantly more affordable.Premium plans are more expensive, starting at a higher threshold.
Comparative Analysis of Ubersuggest vs. Ahrefs

Ubersuggest provides a well-rounded toolkit at a more accessible price point, making it a valuable tool for smaller businesses looking to enhance their online presence without breaking the bank.

4. SERanking

SE ranking is another great tool you can use to optimize the SEO performance of your website. It further helps in achieving improved rankings as well in various search engines.

What’s more?

Businesses can also easily track their keyword ranking and run the website and on-page SEO audits, backlinks and even suggest keywords with high website traffic. Here, in the next few paragraphs, we’ll be doing a quick review of SE Ranking, capturing all its features, so you can decide if it’s the right seo tool for your business.

SE Ranking Logo

a. The Rank Tracker

This one is a simple functionality, all you have to do is put in the keywords that you would like to rank to your site pages. Not only this but just in case if you don’t have any ideas for new keywords, you can also make use of the Keyword Suggestion Tool.

Also, if at this point, you can’t really think of any keywords, you can also choose to leave the space blank and move to the next step.

seranking rank tranker

b. Online Marketing Plan

After completing the Ranking bit, you can get on with the online marketing plan section, which is a comprehensive checklist of all things marketing. If you’re someone who doesn’t know where to begin with in respect to the SEO strategy, this is going to be your go-to feature. In this list, you will find a whole list of optimization techniques that should be taken into account for your website.

If you follow these steps, you will eventually see the hard work pay off when your site will be easily found on Google in the long run. In some ways, this is the feature that actually plays as SERanking USP as it makes the entire process much simpler for the newbies!

c. Tracking and Scheduling Social Media

With this feature, you can actually go ahead and integrate your social media channels (only Twitter and Facebook for now) with SE Ranking. You can easily import and merge social media data into your SE Ranking reports and even schedule content that you plan to post out in the future. There are several other social media management specific tools- Hootsuite, Agorapulse, Sendible, SocialPilot etc. that help with scheduling, creating and managing social media content but they do not offer other functionalities as in SE Ranking. 

d. Keyword And Competitor Research

To use this feature, you will have to fill in the keywords in the search bar, as well as mention the niche of your site. And to look through a database, you will need to select a country and location, to target a specific volume. The location you choose will depend on where you would want to rank- locally or globally and choose the database accordingly. But, to understand your site’s SEO performance, you should also look at your competition’s website.

You can start with looking at where your competition is ranking for the keywords you generally target in your strategy.

seranking pricing

Pricing: Pricing is probably one of the best offered by SE Ranking. While other leading tools are mostly highly priced, SE Ranking offers a flexible plan to kick off your business.   

Comparative Table: SE ranking vs. Ahrefs

Parameters Ahrefs vsSE ranking
What do we like?A ton of little useful features such as link intersect. Affordable Social media management tools
What we don’t like?Rank tracking is not good. Only 5 results for competitor analysis
Best for?All businesses Businesses looking for an affordable SEO tool.
Pricingpaid plans starts @ $99/moPaid plan starts @ $55/mo
Ahrefs vs SE ranking comparison table

Monitor Backlinks is a specialized SEO tool focused on helping users track and analyze their website’s backlinks. It provides valuable insights into the quality and status of backlinks, alerting users to any lost or newly gained links. This tool is particularly useful for maintaining a healthy backlink profile, which is crucial for improving search engine rankings.

As an alternative to Ahrefs, Monitor Backlinks offers a more streamlined and cost-effective solution, especially for users who primarily need robust backlink tracking without the extensive feature set and higher price tag of Ahrefs. It’s an excellent choice for small businesses and solo marketers looking to maintain control over their link-building efforts without overwhelming complexity.

Monitor Backlinks Logo
  • Backlink Alerts: Real-time notifications when you gain or lose backlinks, keeping you always in the loop.
  • Competitor’s Backlinks: Visibility into which backlinks your competitors have, offering strategic insights for your own link-building efforts.
  • Link Disavow Tool: Easy disavow tool integration to help protect your site from harmful links, directly enhancing your SEO strategy.
  • Keyword Rank Checker: Tracks your keywords and how they perform in search results, providing regular updates.
  • Ease of Use: Designed with a user-friendly interface that simplifies backlink monitoring for novices and experts alike.
ParameterMonitor Backlinks vsAhrefs
What is good?User-friendly interface and immediate backlink updates.Comprehensive tools for SEO and backlink analysis.
What is not good?Fewer overall features compared to Ahrefs.Higher pricing may deter smaller businesses.
Best forSmall businesses and individual marketers focusing on link building.SEO professionals and larger companies needing extensive tools.
PricingMore affordable with essential features for smaller scales.Generally higher, suited for businesses needing deep analytics.
Comparative Analysis of Monitor Backlinks vs. Ahrefs

Monitor Backlinks offers a focused and simplified approach for those particularly interested in monitoring and managing backlinks efficiently, making it a strong contender for specific SEO needs.

6. Mangools

Mangools is a great tool and as a platform offers 4 different SEO tools in the package. These tools are called KWFinder, SERPChecker, SERPWatcher, and LinkMiner. Each of these tools has its own USPs, and excel in different functionalities.

Let’s begin understanding each of these tools: 

Again, giving importance to keyword research, KWFinder enables you to do just that.

Mangools Logo

a. Mangools KWFinder

Keyword Research is an important aspect for any SEO strategy as it can actually help you build your business online. Owing to the functionality and its importance, KWFinder becomes one of the most important tools that you would be using most often. Moreover, the tool earns full points for not being complicated at all and serves as one of the best tools for SEO beginners.

KWFinder KeywordSearch

b. Mangools SERPChecker

On SERPChecker, you can not only analyze the keywords and their performance, but the platform offers much more. Just like on KWFinder, you will have to fill in the keyword, post which you will receive huge amounts of data, everything- from domain rating to even the number of Facebook shares. Other than the keyword related websites and articles, you also get access to featured snippets and related queries to expand your search. Further, you also get an option to publish your results to include in the reports. 

KWFinder Linkminer

c. Mangools SERPWatcher

SERPWatcher is a tool that you can rely on to track search engine ranking of your targeted keywords.

  • Tracking their ranks is always a great idea as the ranking keeps fluctuating almost on a daily basis.
  • With this tool, you can focus on making SERP tracking effective and simple.
  • Moreover, the platform offers a simple UI that even a beginner could understand in the first go. You also get an option to turn on email notifications to understand SERP data and its changes as they happen.
  • On the platform, you get a dashboard where you can view all the relevant data in one look.
  • The dashboard carries figures for everything- the keywords you are currently tracking, the changes in those positions, search volumes for each of those keywords and lots more.
  • The tool also offers a reporting functionality which lets you track the progress and efficacy of selected keywords.

Further, you can also export these reports and share them with your team for effective collaboration.

d. Mangools LinkMiner

Another one of the Mangools tools, LinkMiner is a go-to product in the marketing world for backlink analysis.

To use the tool, you will have to sign up on Mangools for the entire SEO Suite.

  • If you use Linkminer, you will be using it to check the backlink profile of your website as well as your competition’s- you can check all the links that your site might have generated since its inception as well as leverage all the metric that the tools offer.
  • Other than this, there are a bunch of interesting and helpful features that make LinkMiner a resourceful link building tool.
  • LinkMiner offers a website preview feature, which ensures that you won’t have to open a new window to view a website, instead you simply get its preview on your current window.

In fact, you can also save URLs for later by organizing these links and categorizing them as per the way you would want to take your link building strategy ahead.

e. Mangools SiteProfiler

If you want to check the SEO strength and popularity of a website, be it yours or your competitor’s SiteProfiler should be your go-to tool. It works to save a lot of your time by delivering a bunch of metrics for your website, including keywords, ranking, backlinks, domain quality, traffic, competitors, etc.

To generate traffic, SiteProfiler also helps you look for popular content on the analyzed website and directs you to guest blogging and link building opportunities accordingly.

KWFinder pricing

Pricing: The basic package for Mangools and its SEO Suite starts from $30 per month, going up to $80 per month, where you also get an option to increase or lower down the number of features you want to use. 

Comparative Table: Mangools vs. Ahrefs


Parameters
Ahrefs vsMangools
What do we like?A ton of little useful features such as link intersect. UI is easy to navigate
Powerful SEO features at an affordable price
What we don’t like?Rank tracking is not good. No advanced features.
Best for?Big businesses and enterprises.New businesses looking for simple to use SEO tools.
Pricingpaid plans starts @ $99/moPaid plan starts @ $29.90/mo
Ahrefs vs Mangools comparison table

7. SEOProfiler

Another cloud-based seo tool, SEOprofiler is great at helping websites achieve high ranks across various search engines like Google, Yahoo, and Bing.

By taking up this marketing solution, your brand and website have higher chances of appearing higher in the search results, thus attracting more traffic as well as relevant leads to your business.

a. Daily Ranking Monitor

SEO Profiler comes with a Daily Ranking Monitor that covers data from across 120 countries in the world to enable your team for an effective SEO strategy. 

Website ranking plays a key role in the success of a website’s performance and by knowing exactly where you stand can propel your digital marketing efforts and help you put an effective plan in place.

Strategies that actually work would help improve the overall ranking and gather more traction as well as lead generation.

seoprofiler dashboard

b.Website Auditor

Other than this, the tool also runs automatic website audits so that you can focus on your marketing objectives and strategies. Auditing a webpage regularly and accurately is important ask by any marketer today, especially with so many online businesses and websites popping up every other day. Addressing the requirement, SEOProfiler has ensured a weekly automated site audit to avoid the presence of any SEO errors across the page.

This particular feature is especially helpful because you as a marketer would have one thing less to worry about!

It has a backlink builder that helps companies identify relevant websites to link back to their own website. Further, the feature allows marketers to manage links, check their status every now and then to ensure that they work perfectly and bring new traffic to the website consistently. As you would know, if you have backlinks that work, they would ideally bring new traffic to your site and raise the chances of higher lead generation.

d. Social Media Monitor

Further, it also has a social media monitor, to keep a track of your social media channels and the mention of your business across these platforms. If you’re making the most of your social media channels to reach out to a wider audience and establish your name as a people’s brand, you would definitely need a social media monitor. 

SEOProfiler understands the need for marketers to constantly track and measure their presence on social media channels, hence, this feature. On using the social media monitor, you would know exactly where your brand has been mention, by whom and when. You can choose to respond as and when the mention takes place and builds a strong relationship with your target audience.

SEOProfiler also offers a couple of other features like Analytics, Reporting and Project Management which are again pretty helpful for today’s marketer.

SEO profiler pricing

Pricing: The plans for SEOProfiler start with $70 per month, going up to a $100 per month.

Comparative Table: SEOProfiler vs. Ahrefs

Parameters Ahrefs vsSEOProfiler
What do we like?A ton of little useful features such as link intersect. Comprehensive SEO tool
Daily ranking checker
What we don’t like?Rank tracking is not good. UI has a learning curve
Best for?Big businesses and enterprises.Big Businesses
Pricingpaid plans starts @ $99/moPaid plan starts @ $69.95/mo
Ahrefs vs SeoProfiler comparison table

8. Moz Pro

Moz Pro is a comprehensive SEO toolset designed to help businesses optimize their websites for better search engine performance. It offers features like keyword research, site audits, rank tracking, and backlink analysis, all within an intuitive interface. Moz Pro is known for its user-friendly approach and strong educational resources, making it a popular choice among marketers and SEO professionals.

As an alternative to Ahrefs, Moz Pro provides a well-rounded suite of SEO tools with a focus on ease of use and community support. While Ahrefs may have a more extensive backlink database, Moz Pro excels in keyword research and offers unique tools like the MozBar and Page Optimization Score. It’s a solid option for those seeking a balanced SEO tool that emphasizes simplicity and effectiveness.

MOZ PRO LOGO
  • MozBar: An exclusive SEO toolbar for Chrome that provides instant metrics while viewing any page or SERP.
  • Page Optimization: Detailed recommendations on how to improve page content for better rankings for specific keywords.
  • Link Explorer: Extensive backlink analysis with proprietary metrics like Domain Authority and Page Authority.
  • Moz Local: Enhances local search performance by listing management and reputation management tools.

Comparative Table: Moz Pro vs. Ahrefs

ParameterMoz Pro vsAhrefs
What is good?Powerful tools for on-page optimization and local SEO.Extensive dataset for backlink and keyword research.
What is not good?Can be less intuitive for new users compared to other platforms.Premium pricing may be less accessible for smaller businesses.
Best forBusinesses needing strong on-page and local SEO capabilities.Comprehensive SEO tasks and large-scale link building campaigns.
PricingCompetitive with a free version of MozBar.Starts higher, targeting professional and enterprise users.
Comparative Analysis of Moz Pro vs. Ahrefs

Moz Pro offers unique tools that cater especially to enhancing on-page SEO and local search capabilities, making it a solid choice for businesses focusing on these areas.

9. Majestic

Majestic is a specialized SEO tool that focuses primarily on backlink analysis, offering one of the largest and most detailed backlink indexes in the industry. It’s particularly favored by SEO professionals and agencies for its deep insights into link profiles and its unique metrics like Trust Flow and Citation Flow, which help assess the quality and influence of backlinks.

As an alternative to Ahrefs, Majestic excels in providing granular backlink data, making it a strong choice for users whose primary need is in-depth link analysis. While it may not offer the all-in-one SEO features of Ahrefs, Majestic is unmatched in its focus and expertise on backlinks, offering a valuable and cost-effective alternative for users who prioritize this aspect of SEO.

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  • Site Explorer: Provides a detailed view of the backlink profile and site summary.
  • Trust Flow and Citation Flow: Unique metrics that gauge the trustworthiness and influence of linking sites.
  • Link Context: Insight into the context of backlinks, including link density and the location of the link on the page.
  • Backlink History Checker: Tracks the number of backlinks over time, helping to identify trends.

Comparative Table: Majestic vs. Ahrefs

ParameterMajestic vsAhrefs
What is good?Deep, specialized backlink data and unique metrics.Comprehensive SEO tools and robust data sets.
What is not good?Focus is mostly on backlinks, less comprehensive for other SEO needs.Higher pricing and complexity might deter beginners.
Best forSEO professionals and agencies focusing on backlink strategies.Businesses and SEO professionals needing broad toolsets.
PricingMore focused, generally more affordable for link-specific needs.Generally higher, targeting advanced users with extensive needs.
Comparative Analysis of Majestic vs. Ahrefs

Majestic stands out with its backlink-specific tools and unique metrics that provide deep insights, making it ideal for users primarily focused on enhancing their backlink profile.

10. BuzzSumo

BuzzSumo is a powerful content research and social media analytics tool that helps marketers discover the most shared content across various platforms. It’s widely used for content strategy, influencer outreach, and understanding audience engagement by providing insights into trending topics, popular content, and key influencers in any niche.

As an alternative to Ahrefs, BuzzSumo excels in content discovery and social media analysis. While Ahrefs offers a broader range of SEO tools, BuzzSumo focus on content performance and social metrics makes it a valuable tool for marketers who prioritize content-driven strategies and influencer marketing.

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  • Content Discovery: Identifies the most shared content across social media platforms for any topic.
  • Influencer Identification: Helps locate key influencers in specific topics to boost marketing strategies.
  • Question Analyzer: Finds the most popular questions asked across forums and websites related to specific topics.
  • Content Alerts: Sends alerts when new content is published that meets your predefined criteria.

Comparative Table: BuzzSumo vs. Ahrefs

ParameterBuzzSumo vsAhrefs
What is good?Superior for finding trending content and influencer engagement.In-depth backlink and keyword data suited for SEO professionals.
What is not good?Less focused on deep SEO metrics like backlink analysis.More expensive and complex for beginners.
Best forContent marketers and social media strategists.SEO professionals needing comprehensive analytical tools.
PricingPlans are reasonably priced, especially for content-focused teams.Higher pricing geared towards full-suite SEO tools.
Comparative Analysis of BuzzSumo vs. Ahrefs

BuzzSumo shines with its focus on content analysis and social insights, making it ideal for marketers looking to enhance their content strategy and engagement online.

2 Alternatives for Keywords Research

Alternatives for Keywords Research

1. Keywords Everywhere

Keywords Everywhere is a lightweight browser extension that simplifies keyword research by providing search volume, cost-per-click (CPC), and competition data directly within search engine results pages. It’s an accessible tool for marketers and bloggers looking to identify high-performing keywords without the need for a separate platform.

As an alternative to Ahrefs, Keywords Everywhere offers a more straightforward and budget-friendly option for keyword research. While it lacks the comprehensive features of Ahrefs, it’s ideal for users who primarily need quick, in-context keyword insights without the complexity or cost of a full-fledged SEO tool.

  • Browser Extension: Offers real-time keyword data directly in Google Chrome or Firefox as you browse.
  • Keyword Widgets: Displays related keywords, Google Ads data, and trend charts alongside search results.
  • Volume, CPC, & Competition Data: Provides detailed insights into search volume, cost-per-click, and competition levels for keywords.
  • Historical Trend Data: Visualizes search volume trends over the past 12 months right in your search results.
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Comparative Table: Keywords Everywhere vs. Ahrefs

ParameterKeywords Everywhere vsAhrefs
What is good?Convenient and quick keyword data access right in your browser.Comprehensive SEO toolkit with deep analytical capabilities.
What is not good?Limited deeper SEO functionalities like backlink analysis.Higher cost may not be justified for users looking solely for keyword data.
Best forBloggers, content creators, and marketers who need instant keyword insights.SEO professionals looking for extensive site audit and keyword research tools.
PricingPay-as-you-go credits, very affordable for moderate use.Subscription-based, generally higher priced for advanced features.
Comparative Analysis of Keywords Everywhere vs. Ahrefs

Keywords Everywhere focuses on providing instant keyword insights conveniently, making it a great tool for users who prioritize speed and simplicity in their SEO tasks.

2. Spyfu

Keeping a track of your competitor, in other words, spying can be a helpful mechanism to improve your own business performance. And Spyfu is a great tool that exactly does that.

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The tool can spy on your competitor’s strategies specific to their keyword sets, ranking and even PPC campaigns. It is almost like researching and analyzing your competition from head to toe before you set out to craft your own SEO Strategy. By doing this, you can find gaps in your strategies and objectives, such as missing keywords and get other keyword suggestions. Moreover, you can also get information on things you should not do, going by your competitor’s mistakes.

Such insights can help you steer clear from trouble, lower rankings, and bad visibility.

Spyfu Dashboard

PPC Competitor Research: Analysing your competition is always a great idea as you get to know about the things that work for them and things that don’t.

Going by the same industry and sector, you can choose to imply similar strategies for your own business or understand from their mistakes and avoid the same in your strategies.

On Spyfu, you get insights into every keyword that your competition buys on Google and ever ad test that they run through Spyfu.

a. SEO Competitor Research

Knowing the exact ranking of every keyword that your competition chooses to use can be very helpful for your own strategy. Know the exact content and even the backlinks that work for them and their improved rankings.

b. Keyword Research Tools

Keywords are an important aspect of any SEO strategy. Over here, Spyfy lets you in with keyword recommendations that have been bought by your competitor and even the test ads that they have run on Spyfu.

Such insights can do wonders for your own SEO strategy!

Spyfu Pricing

Pricing: The subscription plans for Spyfu begin from $40 per month that goes up to $300 per month. Annual plans are relatively cheaper. 

Comparative Table: Spyfu vs. Ahrefs

Parameters Ahrefs vsSpyfu
What do we like?A ton of little useful features such as link intersect. Great SEO tool if you want to focus on a narrow niche.
What we don’t like?Rank tracking is not good. The user interface needs time to get accustomed to
Best for?Big businesses and enterprises.Businesses who want to focus on a not so popular niche
Pricingpaid plans starts @ $99/moPaid plan starts @ $39/mo paid annually
Ahrefs vs Spyfu comparison table

11 Alternatives for Position Tracking

Alternatives for Position Tracking

1. RanksPro

RanksPro is a dedicated SEO tool for keyword rank tracking, offering users detailed insights into their website’s search engine rankings. As an Ahrefs alternative for position tracking, RanksPro provides accurate, real-time data on keyword positions, making it easier to monitor SEO performance and adjust strategies as needed.

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  • Real-Time Tracking: Monitors keyword positions in real-time, providing immediate feedback on SEO efforts.
  • Competitor Analysis: Offers detailed insights into competitors’ keyword strategies and performance.
  • Customizable Dashboards: Users can create tailored dashboards to monitor specific metrics that matter most.
  • Geo-Specific Ranking Data: Provides ranking data filtered by country, city, or even zip code, ideal for local SEO strategies.

Comparative Table: RanksPro vs. Ahrefs

ParameterRanksPro vsAhrefs
What is good?Specializes in real-time and local SEO tracking.Extensive backlink and SEO audit tools.
What is not good?Limited broader SEO functionalities beyond tracking.High cost can be a barrier for smaller entities.
Best forBusinesses and SEO agencies needing detailed, real-time position tracking.Comprehensive SEO campaigns needing in-depth research and analysis.
PricingCompetitive, with flexible plans tailored to different needs.Generally higher, suited for extensive SEO needs.
Comparative Analysis of RanksPro vs. Ahrefs

RanksPro offers specialized tools for businesses focusing on real-time and geo-specific SEO tracking, making it a robust choice for those particular needs.

2. SerpWatch

SerpWatch is an advanced rank tracking tool that combines keyword tracking with real-time alerts and performance insights. As an Ahrefs alternative, SerpWatch excels in position tracking by providing comprehensive keyword monitoring, historical data, and integrations that help users stay on top of their rankings.

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  • Notifier System: Sends alerts based on keyword position changes, including integrations with Slack and email.
  • Performance Triggers: Automated actions based on specific ranking changes or achievements in keyword performance.
  • Integration-Friendly: Seamless connections with Google Analytics and Search Console for enriched data reporting.
  • Multiple Project Management: Allows management of several SEO projects simultaneously, each with customizable settings.

Comparative Table: SerpWatch vs. Ahrefs

ParameterSerpWatch vsAhrefs
What is good?Excels in integration and automation for tracking.Broad SEO toolset with deep analysis capabilities.
What is not good?More focused on tracking, less on in-depth SEO analysis.Higher pricing structure, possibly excessive for tracking-focused users.
Best forSEO agencies and marketers focused on dynamic tracking and reporting.SEO professionals needing comprehensive, all-encompassing SEO tools.
PricingAffordable with flexible plans based on usage.Typically more expensive, aimed at full-service SEO needs.
Comparative Analysis of SerpWatch vs. Ahrefs

SerpWatch offers a technologically agile platform ideal for users who prioritize up-to-the-minute tracking and automated SEO management, standing as a strong alternative to Ahrefs for those specific needs.

3. WooRank

WooRank is a versatile SEO tool that offers comprehensive website audits alongside keyword rank tracking. As an Ahrefs alternative for position tracking, WooRank delivers easy-to-understand reports on keyword performance, helping users track their rankings and optimize their SEO efforts with actionable insights.

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  • Instant Website Reviews: Quick, comprehensive reviews providing SEO scores and actionable insights.
  • SEO Monitoring: Automated site monitoring with regular updates and alerts for any changes in SEO health.
  • Marketing Checklist: Interactive, prioritized actions to improve digital marketing efforts.
  • Competitor Analysis: Simple tools to compare SEO performance against that of competitors.

Comparative Table: WooRank vs. Ahrefs

ParameterWooRank vsAhrefs
What is good?User-friendly interface with actionable insights for immediate improvements.Extensive database and robust tools for SEO professionals.
What is not good?Less depth in backlink analysis compared to Ahrefs.High cost can be prohibitive for smaller companies.
Best forSmall to medium businesses looking for straightforward SEO tools and digital marketing guidance.SEO experts and larger organizations needing in-depth analysis and features.
PricingMore accessible with various tiered options suitable for smaller budgets.More expensive, targeting more advanced SEO needs.
Comparative Analysis of WooRank vs. Ahrefs

WooRank excels with its user-friendly design and immediate feedback, making it an excellent tool for those new to SEO or businesses that need quick and efficient website evaluations.

4. Nightwatch

Nightwatch is a powerful SEO platform that specializes in advanced rank tracking and SERP monitoring. As an Ahrefs alternative, Nightwatch offers robust position tracking capabilities, including local rank tracking, deep segmentation, and visual reporting, making it ideal for businesses that require precise and customizable ranking data.

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NightWatch Logo
  • Segmented Data Views: Allows filtering and segmentation of data for customized reporting.
  • Visual Reports: Provides detailed graphical representations of changes in rankings and visibility.
  • Global Tracking: Tracks keywords in multiple search engines and countries for comprehensive global insights.
  • White-label Reporting: Offers fully customizable reports that can be branded for client presentations.

Comparative Table: Nightwatch vs. Ahrefs

ParameterNightwatch vsAhrefs
What is good?Specializes in detailed visual analytics and global SEO tracking.Robust SEO toolkit with extensive data collection.
What is not good?Less emphasis on backlink analysis tools.Higher cost can deter small businesses and solo practitioners.
Best forSEO agencies and businesses needing detailed, customizable reporting.Comprehensive SEO analysis suitable for large enterprises.
PricingAffordable with flexible plans tailored for different needs.More expensive, reflecting its broad range of advanced features.
Comparative Analysis of Nightwatch vs. Ahrefs

Nightwatch excels in providing detailed analytics and customizable reporting, making it particularly useful for agencies and businesses that need to present SEO data in an accessible format.

5. RankWatch

RankWatch is an SEO tool designed for keyword rank tracking, website analysis, and competitor monitoring. As an Ahrefs alternative for position tracking, RankWatch provides real-time tracking of keyword rankings across different search engines, offering valuable insights to improve visibility and outrank competitors.

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  • Cloud-Based Rank Tracking: Monitors keyword rankings with updates in real time across multiple devices.
  • Website Analyzer: Provides an in-depth analysis of website health, SEO issues, and performance metrics.
  • Competitor Analysis: Delivers insights into competitors’ strategies and performance metrics.
  • White Label Reporting: Enables businesses to generate and share branded reports with clients.

Comparative Table: RankWatch vs. Ahrefs

ParameterRankWatch vsAhrefs
What is good?Real-time tracking and comprehensive website analysis.Extensive suite of SEO tools and data for professionals.
What is not good?May lack some advanced backlink analysis features.High pricing makes it less accessible for smaller businesses.
Best forSEO agencies and marketers needing detailed tracking and client reporting.Large-scale SEO operations and in-depth competitive analysis.
PricingMore budget-friendly with scalable plans for different sizes.Typically higher, aimed at providing a comprehensive range of features.
Comparative Analysis of RankWatch vs. Ahrefs

RankWatch stands out for its real-time keyword tracking and detailed analytics, making it ideal for SEO agencies and marketers focused on dynamic, client-centered reporting.

6. ProRankTracker

ProRankTracker is a rank tracking tool that offers detailed keyword position tracking across multiple search engines. As an Ahrefs alternative, ProRankTracker excels in position tracking by providing accurate daily updates, comprehensive reports, and the ability to track rankings on a global or local scale, catering to both small and large businesses.

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  • Comprehensive Rank Tracking: Tracks a wide range of ranking types including mobile, local, and global rankings.
  • Automated Reporting: Customizable reports delivered directly to clients or teams on a scheduled basis.
  • White Label Solutions: Fully customizable client dashboards and reports that can be branded for agency use.
  • Multilingual Support: Offers tracking and reports in multiple languages, catering to a global audience.

Comparative Table: ProRankTracker vs. Ahrefs

ParameterProRankTracker vsAhrefs
What is good?Specializes in diverse and detailed rank tracking across devices and locations.Comprehensive toolset for SEO analysis and backlink management.
What is not good?Lacks the breadth of SEO tools found in Ahrefs, such as in-depth site audits.Higher pricing which may not be feasible for smaller entities.
Best forSEO professionals and agencies that need detailed, multilingual tracking capabilities.SEO experts requiring extensive analytics and large data sets.
PricingMore affordable with flexible plans suited to various needs.Generally higher, reflecting the extensive features offered.
Comparative Analysis of ProRankTracker vs. Ahrefs

ProRankTracker excels with its specific focus on rank tracking, offering detailed insights and support for a diverse client base, making it a strong choice for those prioritizing precise tracking and reporting.

7. Nozzle

Nozzle is an advanced rank tracking tool that focuses on providing deep insights into keyword performance and SERP features. As an Ahrefs alternative for position tracking, Nozzle offers granular data on keyword rankings, allowing users to analyze their SEO performance in great detail and make informed decisions.

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  • SERP Feature Tracking: Monitors how your and your competitors’ URLs perform in all SERP features like featured snippets, ads, local packs, etc.
  • Big Data Capabilities: Offers extensive data points per keyword, giving a detailed landscape of SERP competition.
  • Customizable Dashboards: Allows for the creation of fully personalized dashboards to track exactly the metrics you care about.
  • Keyword Portfolio Management: Manages thousands of keywords and organizes them into portfolios for easier analysis.

Comparative Table: Nozzle vs. Ahrefs

ParameterNozzle vsAhrefs
What is good?Extensive SERP data and customizable reporting features.Robust backlink analysis and comprehensive SEO tools suite.
What is not good?Can be overwhelming due to the volume of data and complexity of features.Higher pricing can be prohibitive for startups and small businesses.
Best forLarge agencies and enterprises needing detailed SERP analytics and keyword management.SEO professionals looking for a full-suite solution for extensive site analysis.
PricingTailored pricing based on data usage, suitable for large-scale operations.Generally higher, targeted towards professionals requiring detailed insights.
Comparative Analysis of Nozzle vs. Ahrefs

Nozzle is ideal for businesses and agencies that need detailed SERP analysis and manage extensive keyword portfolios, offering powerful customization and reporting capabilities.

8. Authority Labs: Precision SEO Rank Tracking Versus Ahrefs

Authority Labs is a straightforward rank tracking tool that helps users monitor keyword positions over time. As an Ahrefs alternative, Authority Labs provides daily updates on keyword rankings, including local and mobile tracking, making it an effective tool for businesses looking to keep a close eye on their search visibility.

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  • Daily Data Updates: Provides daily updates for tracking keywords, ensuring you have the most current data.
  • Local & Mobile Rank Tracking: Offers specialized tracking for local search rankings and mobile search performance.
  • Now Provided Report: Helps uncover keywords that bring traffic but are not tracked actively.
  • Competitor Tracking: Allows easy monitoring of competitor rankings and strategies.

Comparative Table: Authority Labs vs. Ahrefs

ParameterAuthority Labs vsAhrefs
What is good?Excellent for daily rank tracking and local SEO insights.Comprehensive suite of SEO tools for in-depth analysis.
What is not good?Less focus on broader SEO functions like backlink analysis.Higher cost which can be a barrier for smaller budgets.
Best forBusinesses that need precise, up-to-date ranking information and local SEO.SEO experts and larger organizations requiring extensive SEO management tools.
PricingAffordable, with plans tailored to different levels of need.More expensive, reflecting the extensive range of features.
Comparative Analysis of Authority Labs vs. Ahrefs

Authority Labs is particularly strong in providing consistent and detailed rank tracking, making it an ideal tool for those who need up-to-the-minute SEO data, especially in local contexts.

9. SerpAgents

SerpAgents is an SEO tool focused on keyword rank tracking with an emphasis on local search results. As an Ahrefs alternative for position tracking, SerpAgents offers precise tracking of keyword rankings across different locations, making it ideal for businesses that need to monitor their performance in specific geographic areas.

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Serpagents Logo
  • Automated SEO Audits: Quickly identifies SEO issues and provides actionable recommendations.
  • White-Label Reporting: Enables agencies to brand reports and analytics as their own.
  • API Access: Offers API integration for custom data fetching and application development.
  • Multilingual Support: Tracks and analyzes keywords across different languages for global SEO campaigns.

Comparative Table: Serpagents vs. Ahrefs

ParameterSerpagents vsAhrefs
What is good?Strong in automated SEO audits and multilingual support.Comprehensive toolset for SEO analysis and backlink management.
What is not good?May require technical knowledge to fully leverage API features.High pricing can be prohibitive for smaller entities.
Best forSEO agencies and tech-savvy marketers who need customizable tools and reports.SEO professionals and larger enterprises needing in-depth analytics and research capabilities.
PricingCompetitive, with a focus on providing value to agencies.Generally higher, targeting advanced SEO users.
Comparative Analysis of Serpagents vs. Ahrefs

Serpagents excels with its automation and customization features, making it especially useful for agencies and businesses that require detailed, personalized SEO reporting and analysis.

10. Accuranker

AccuRanker is a highly specialized rank tracking tool known for its speed and accuracy. As an Ahrefs alternative, AccuRanker provides instant updates on keyword rankings, comprehensive historical data, and easy-to-use reports, making it a top choice for businesses that prioritize fast and reliable position tracking.

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  • Instant On-Demand Updates: Offers real-time updates on keyword rankings upon request.
  • SERP Features Tracker: Identifies and tracks the performance of various SERP features like featured snippets.
  • Competitor Benchmarking: Allows users to compare their performance directly against competitors for the same keywords.
  • Google Analytics & Search Console Integration: Seamlessly integrates with Google tools for enhanced data analysis.

Comparative Table: Accuranker vs. Ahrefs

ParameterAccuranker vsAhrefs
What is good?Specializes in fast, accurate keyword tracking and integration.Extensive SEO toolkit with robust data collection capabilities.
What is not good?Focused primarily on keyword tracking, less on comprehensive SEO audits.Higher cost can be a barrier for smaller budgets.
Best forMarketers and agencies focusing on dynamic keyword performance and reporting.SEO professionals needing broad, in-depth analytical tools.
PricingCompetitive, especially for businesses that value up-to-the-minute tracking.Generally higher, reflecting the comprehensive nature of tools provided.
Comparative Analysis of Accuranker vs. Ahrefs

Accuranker stands out with its focus on real-time keyword tracking and straightforward integration with other marketing tools, making it ideal for users needing immediate data and reports.

11. SerpRobot

SerpRobot is a simple and affordable keyword rank tracking tool that provides real-time updates on search engine rankings. As an Ahrefs alternative for position tracking, SerpRobot offers straightforward, no-frills tracking of keyword positions, making it an excellent option for users who need basic but reliable rank tracking without the extra features.

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  • Bulk Keyword Tracking: Allows for tracking large quantities of keywords simultaneously.
  • Geo-Specific Results: Provides precise local SEO tracking capabilities for specific regions.
  • Simple Interface: Designed for ease of use with a straightforward, user-friendly dashboard.
  • Alerts and Notifications: Sends notifications about significant ranking changes or updates.

Comparative Table: SerpRobot vs. Ahrefs

ParameterSerpRobot vsAhrefs
What is good?Efficient and straightforward keyword monitoring.Comprehensive SEO toolkit with extensive data analysis capabilities.
What is not good?Lacks the depth of backlink analysis and broader SEO features.Higher pricing can be restrictive for smaller businesses.
Best forSmall to medium businesses needing simple, effective tracking solutions.Large businesses and SEO professionals requiring in-depth SEO management.
PricingMore affordable with a focus on essential features.Generally higher, suited for users needing a broad range of SEO tools.
Comparative Analysis of SerpRobot vs. Ahrefs

SerpRobot is ideal for those who need uncomplicated, direct keyword tracking without the need for extensive additional SEO tools, offering an accessible and cost-effective solution.

Alternatives for Backlink Audit

1. Linkody

Linkody is an SEO tool dedicated to backlink monitoring and analysis, providing detailed insights into link status and quality. As an Ahrefs alternative for backlink audits, Linkody offers continuous monitoring, spam link detection, and disavowal options, making it a strong choice for users who need to keep a close watch on their backlink health.

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  • 24/7 Link Monitoring: Automatically tracks the status of your backlinks around the clock.
  • Link Analytics: Provides comprehensive metrics on backlink health, status, and quality.
  • Competitor Tracking: Offers insights into competitor backlink strategies and performance.
  • Email Notifications: Sends daily or weekly summaries of new and lost links directly to your inbox.

Comparative Table: Linkody vs. Ahrefs

ParameterLinkody vsAhrefs
What is good?Specializes in backlink tracking and analytics.Comprehensive SEO toolkit with extensive features.
What is not good?Primarily focuses on backlinks, with less emphasis on other SEO aspects.Higher pricing can be a barrier for smaller entities.
Best forSEO professionals and marketers focused on link-building and backlink management.SEO professionals and businesses needing broad and deep SEO insights.
PricingMore affordable, tailored for specific backlink management needs.More expensive, catering to users requiring comprehensive SEO tools.
Comparative Analysis of Linkody vs. Ahrefs

Linkody excels with its focused approach on backlink monitoring, providing detailed analytics and competitor insights, making it a practical choice for dedicated backlink management.

2. OpenLinkProfiler

OpenLinkProfiler is a free backlink analysis tool that offers comprehensive data on the backlinks pointing to your website. As an Ahrefs alternative for backlink audits, OpenLinkProfiler provides insights into link freshness, domain influence, and link risks, helping users evaluate and improve their backlink strategy without the cost associated with premium tools.

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  • Link Influence Score: Evaluates the impact of links on a website’s ranking.
  • Active Linking Pages: Identifies and reports pages actively linking to your site.
  • Link Age: Details how old links are, offering insights into the stability and longevity of backlinks.
  • Link Alerts: Sends notifications for new links as they are detected.

Comparative Table: OpenLinkProfiler vs. Ahrefs

ParameterOpenLinkProfiler vsAhrefs
What is good?Specializes in detailed backlink profiles and link influence metrics.Comprehensive SEO tool suite with extensive features.
What is not good?Less comprehensive in areas outside of backlink analysis.Higher cost may deter smaller businesses and individual users.
Best forUsers needing focused backlink analysis without the need for broader SEO tools.SEO professionals requiring extensive, all-around SEO management tools.
PricingMore accessible for users focusing primarily on link analysis.Generally higher, reflecting its broad feature set.
Comparative Analysis of OpenLinkProfiler vs. Ahrefs

OpenLinkProfiler is particularly useful for users who prioritize detailed backlink analysis, offering specific tools and metrics that enhance understanding of link quality and influence.

7 Alternatives for Agencies

Alternatives for Agency

1. Screaming Frog

Screaming Frog is a powerful website crawler that helps SEO agencies perform in-depth technical audits. As an Ahrefs alternative for agencies, it excels in crawling large sites to identify issues like broken links, duplicate content, and metadata problems, providing essential data for optimizing website structure and improving search engine performance.

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  • SEO Spider Tool: Crawls websites to audit for common SEO issues.
  • Integration with Google Analytics: Merges analytics data for enhanced audit insights.
  • Custom Extraction: Uses XPath, CSS Path, and regex to extract data from the HTML of a webpage.
  • Visualizations: Generates visual representations of site architecture and internal linking.

Comparative Table: Screaming Frog vs. Ahrefs

ParameterScreaming Frog vsAhrefs
What is good?Deep crawl capabilities and integration with analytical tools.Comprehensive SEO toolkit with extensive data analysis.
What is not good?Interface can be complex for new users.Higher cost can be prohibitive for smaller businesses.
Best forSEO professionals needing detailed technical site audits.Businesses and SEO professionals seeking broad SEO management tools.
PricingFree version available; paid version offers advanced features at a competitive price.Generally higher, catering to comprehensive SEO needs.
Comparative Analysis of Screaming Frog vs. Ahrefs

Screaming Frog excels in site auditing with advanced crawling features, making it a powerful tool for users needing detailed technical SEO insights.

2. SEOptimer

SEOptimer is a comprehensive website audit and reporting tool designed for agencies to evaluate site performance. As an Ahrefs alternative, SEOptimer offers detailed audit reports, white-labeling options, and SEO recommendations, making it ideal for agencies that need to deliver clear, actionable insights to clients without the complexity of more advanced tools.

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  • DIY SEO Audit: Provides a simple, actionable checklist that small business owners can follow to improve their site.
  • White Label Reporting: Allows agencies to generate branded SEO reports for clients.
  • Embeddable Audit Tool: Offers a widget that businesses can embed on their website to generate leads.
  • Social & Usability Metrics: Evaluates social media visibility and website usability factors.

Comparative Table: SEOptimer vs. Ahrefs

ParameterSEOptimerAhrefs
What is good?User-friendly interface and actionable insights for quick SEO improvements.Extensive set of tools for detailed SEO analysis and backlink management.
What is not good?Less comprehensive in depth compared to Ahrefs.High cost can deter small businesses and individuals.
Best forSmall businesses and startups needing straightforward, actionable SEO guidance.SEO professionals and larger companies needing in-depth analytics.
PricingMore accessible with free and low-cost options.Generally higher, reflecting the breadth of features available.
Comparative Analysis of SEOptimer vs. Ahrefs

SEOptimer provides essential SEO audit tools with an emphasis on ease of use, making it ideal for smaller businesses and agencies looking to deliver quick and effective SEO improvements.

3. SEO PowerSuite

SEO PowerSuite is a robust suite of SEO tools that includes rank tracking, site auditing, backlink analysis, and more. As an Ahrefs alternative for agencies, it offers extensive features at a competitive price, with the ability to customize and white-label reports, making it a versatile option for agencies managing multiple clients and campaigns.

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  • Complete SEO Toolkit: Includes tools for everything from keyword research to site audits and backlink analysis.
  • Desktop Software: Runs locally on your computer, allowing for large-scale SEO campaigns without subscription fees.
  • Automated Tasks: Schedules and automates common SEO tasks to save time.
  • Customizable Reports: Offers extensive customization for reporting to fit different client needs.

Comparative Table: SEO PowerSuite vs. Ahrefs

ParameterSEO PowerSuite vsAhrefs
What is good?Offers a broad range of SEO tools with one-off pricing.Provides in-depth analysis with a continuously updated database.
What is not good?Requires installation and updates; not cloud-based.Higher ongoing subscription costs.
Best forBusinesses looking for a comprehensive, cost-effective SEO solution.SEO professionals needing up-to-the-minute data and extensive tracking.
PricingOne-time purchase with free functionality; paid versions offer more features.Subscription-based, generally higher priced for advanced capabilities.
Comparative Analysis of SEO PowerSuite vs. Ahrefs

SEO PowerSuite is a robust alternative for those preferring a desktop-based application, offering comprehensive SEO tools with a focus on cost-effectiveness and extensive reporting capabilities.

4. Seobility

Seobility is an all-in-one SEO software that provides tools for site audits, rank tracking, and backlink analysis. As an Ahrefs alternative, Seobility offers a user-friendly interface and comprehensive reporting features, including white-label options, making it suitable for agencies looking to deliver SEO services efficiently and effectively.

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  • SEO Check: Free tool to quickly analyze your website and detect SEO errors.
  • TF*IDF Tool: Analyzes texts for SEO optimization to suggest improvements.
  • Rank Tracking: Provides daily updates on keyword rankings with detailed reports.
  • Backlink Checker: Delivers insights into the quality and quantity of backlinks.

Comparative Table: Seobility vs. Ahrefs

ParameterSeobility vsAhrefs
What is good?Specialized tools for site auditing and on-page SEO.Extensive SEO features and robust backlink analysis.
What is not good?Limited in scope compared to full-service SEO platforms.Higher cost may deter smaller businesses.
Best forSmall to medium-sized businesses needing straightforward SEO tools.Comprehensive SEO strategies for larger businesses and agencies.
PricingFree basic plan; affordable premium options.Premium pricing aimed at full-range SEO tools.
Comparative Analysis of Seobility vs. Ahrefs

Seobility offers targeted SEO tools that are particularly user-friendly for smaller businesses, providing essential features at a competitive price.

5. CognitiveSEO

CognitiveSEO is a digital marketing toolset focused on SEO audits, backlink analysis, and content optimization. As an Ahrefs alternative for agencies, CognitiveSEO provides detailed link data, penalty recovery tools, and customizable reports, making it a strong choice for agencies needing in-depth analysis and client-friendly reporting.

Cognitive SEO Logo
  • Content Optimizer: Provides specific recommendations to improve content for SEO.
  • Signal Analysis: Detects and alerts on unnatural link patterns to prevent penalties.
  • Rank Tracker: Offers detailed insights into ranking progress and keyword opportunities.
  • Backlink Analysis: Comprehensive view of backlink profiles with real-time updates.

Comparative Table: CognitiveSEO vs. Ahrefs

ParameterCognitiveSEO vsAhrefs
What is good?Strong focus on content optimization and penalty risk management.Broad SEO toolset with deep data analytics capabilities.
What is not good?Can be complex for beginners due to the depth of features.Higher pricing makes it less accessible for smaller budgets.
Best forMarketers and SEO professionals looking for content-driven SEO strategies.SEO professionals and large agencies needing comprehensive tools.
PricingCompetitive with options for smaller businesses.Generally higher, reflecting extensive feature set.
Comparative Analysis of CognitiveSEO vs. Ahrefs

CognitiveSEO stands out with its specialized features for content optimization and its proactive approach to managing SEO risks, making it ideal for users who prioritize content and backlink quality.

6. SISTRIX

SISTRIX is a versatile SEO tool that provides insights into visibility, keyword rankings, and backlink profiles. As an Ahrefs alternative for agencies, SISTRIX stands out with its modular approach, allowing agencies to select specific tools tailored to their needs, along with white-label reporting, making it ideal for client-focused SEO services.

Sistrix Logo
  • Visibility Index: Measures website visibility based on actual traffic data and keyword rankings.
  • Optimizer Module: Provides detailed recommendations for on-page optimizations.
  • Social Signals: Tracks social media signals linked to website performance.
  • Marketplace Tracking: Monitors and analyzes performance on platforms like Amazon.

Comparative Table: SISTRIX vs. Ahrefs

ParameterSISTRIX vsAhrefs
What is good?Extensive visibility and marketplace tracking capabilities.Comprehensive SEO toolset with powerful backlink analysis.
What is not good?Can be complex due to the vast array of features and data.Higher cost can be restrictive for some users.
Best forBusinesses and agencies needing detailed market and competitive analysis.SEO professionals requiring in-depth data and extensive tool coverage.
PricingModular pricing allowing for tailored solutions based on needs.Generally higher, reflecting the breadth of SEO capabilities.
Comparative Analysis of SISTRIX vs. Ahrefs

SISTRIX excels with its unique focus on visibility metrics and marketplace performance, offering a robust set of tools for businesses looking to enhance their online presence comprehensively.

7. Raven SEO Tools

Raven SEO Tools offers a comprehensive suite of SEO and marketing tools, including site audits, rank tracking, and backlink analysis. As an Ahrefs alternative for agencies, Raven provides white-label reporting, client management features, and integrations with other marketing tools, making it a valuable platform for agencies offering full-service digital marketing solutions.

Raven Claw Logo
  • Comprehensive Site Auditor: Scans for a wide range of on-page issues and provides fixes.
  • Social Media Monitoring: Integrates social media insights directly with SEO reporting.
  • Link Building Manager: Organizes and tracks the status of link building efforts.
  • Google Data Studio Integration: Allows for advanced data reporting and visualization.

Comparative Table: Raven SEO Tools vs. Ahrefs

ParameterRaven SEO Tools vsAhrefs
What is good?All-in-one tool for SEO, social media, and reporting.Extensive data sets for SEO and competitive analysis.
What is not good?Can be overwhelming for users only interested in specific SEO tasks.High cost can deter smaller businesses or freelancers.
Best forAgencies that need integrated marketing tools across multiple platforms.SEO professionals looking for deep dive analysis and extensive tracking.
PricingCompetitive, with flexible plans that cater to different needs.Generally higher, with comprehensive coverage for large-scale SEO efforts.
Comparative Table: Raven SEO Tools vs. Ahrefs

Raven SEO Tools stands out with its multi-functional platform, catering especially to agencies and marketers looking for a comprehensive, integrated marketing solution.

An overview

An overview of all the Ahrefs alternatives discussed in this guide:

Ahrefs AlternativesPricingFeatures Summary
SemrushThe Paid plan starts at $129/mo billed monthly.What is good?
Good for site audit and competition analysis.
Semrush sensor feature for rank changes.
Offers features like SEO, SEM, PPC, and backlink analysis
User friendly

What is not good?
Backlink analysis lacks accuracy.
Expensive.
SerpStatThe paid plan starts at $59/mo billed monthlyWhat is good?
Good for backlink analysis , SEO site audit, and PPC analysis

What is not good?
Competitor analysis not very good.
Doesn’t have many content marketing tools.
SeRankingThe paid plan starts at $55/mo for 10 websitesWhat is good?
Affordable SEO tool
Offers social media management tools

What is not good?
Competitor comparison give you only 5 results.
MangoolsThe paid plan starts at $29.90/moWhat is good?
Value for money tool
The UI is easy to navigate.
Useful SEO features at an affordable price.

What is not good?
Mangools offers limited features.
Doesn’t have advanced SEO features.
SpyfuThe starter plan is priced at $39/moWhat is good?
Good SEO tool if you want to focus on a narrow niche.
Great for competitor research and analysis.

What is not good?
The user interface is overwhelming.
SeoProfilerThe starter plan is priced at $69.95/moWhat is good?
Comes with a daily ranking checker.
A comprehensive powerful SEO tool.

What is not good?
The user interface takes time to get accustomed to.
No free plan.
An overview of all the Ahrefs alternatives discussed in this guide.

Our Experience

Our Experience

So this was a rather detailed round-up of alternative tools for Ahrefs if you don’t want to spend that much.

ToolKey FeaturesPricing
SerpstatKeyword research, rank tracking, site audit, PPC analysisStarts at $69/month
SemrushKeyword research, competitor analysis, content optimization, rank trackingStarts at $129.95/month
UbersuggestKeyword research, rank tracking, site audit, backlink analysisStarts at $29/month
SE RankingKeyword research, rank tracking, website audit, social media managementStarts at $39/month
Monitor BacklinksBacklink monitoring, keyword rank tracking, competitor analysisStarts at $25/month
MangoolsKeyword research, SERP analysis, rank tracking, backlink analysisStarts at $29.90/month
Moz ProKeyword research, rank tracking, site audit, backlink analysisStarts at $99/month
MajesticBacklink analysis, trust metrics, site explorerStarts at $49.99/month
BuzzSumoContent research, influencer tracking, backlink analysisStarts at $119/month
This table provides a snapshot of each SEO tool key features and pricing, helping you choose the best alternative to Ahrefs based on your specific needs and budget.

Although the list of tools mentioned here cost about the same, each of them definitely has its own USP. So go ahead and explore them before you zero down on one.

Are you a marketing agency looking for a tool to fuel your SEO efforts? Here’s a list of 40 awesome tools.

FAQs

Questions asked when looking for Ahrefs alternatives

Are there any tools superior to Ahrefs?

Absolutely! While Ahrefs is a powerhouse for backlink analysis, SEMrush and Moz offer robust features that might better fit specific needs like site audits or keyword suggestions. The choice depends on your focus—technical SEO, content marketing, or competitive analysis.

What SEO tool is more effective than Ahrefs?

SEMrush often stands out as more comprehensive, especially for PPC and social media insights. However, for those focused on organic traffic and backlink profiles, Ahrefs might still be your go-to. The best tool really hinges on your specific project needs and SEO goals.

Does Ahrefs offer a complimentary version?

Ahrefs doesn’t offer a completely free version, but it does provide a limited 7-day trial for $7. This trial allows users to explore the tool’s capabilities, offering a taste of its powerful analytical abilities before committing to a subscription plan.

Is Moz or Ahrefs a better SEO tool?

Choosing between Moz and Ahrefs depends on your needs. Moz is particularly strong with site audits and on-page optimization, while Ahrefs excels in backlink analysis and competitive research. For new SEO practitioners, Moz’s interface and resources are exceptionally user-friendly.

Should I use Ahrefs for SEO optimization?

Yes, Ahrefs is highly recommended for SEO optimization due to its detailed backlink data and keyword research tools. It’s particularly valuable for content strategists and marketers looking to enhance their organic search visibility and analyze competitors.

What makes Ahrefs the preferred SEO tool?

Ahrefs is favored for its extensive data on backlinks and keywords, paired with user-friendly tools for SEO auditing, competitor analysis, and content planning. Its database updates extremely frequently, providing the latest info crucial for effective SEO strategy.

Which tool offers the best keyword analysis?

For depth and usability, Ahrefs and SEMrush are top contenders, offering extensive keyword databases and detailed analytics. However, for those seeking long-tail keyword opportunities, KWFinder can be a particularly useful tool due to its focus on finding low-competition keywords.

What is the most reliable SEO tool on the market?

SEMrush and Ahrefs are often seen as the most reliable SEO tools available. Both provide a comprehensive suite of services that cover everything from technical SEO to content marketing and competitor analysis.

What are the reasons behind Semrush high cost?

Semrush pricing reflects its all-in-one platform capabilities, which include advanced features for SEO, PPC, content marketing, and social media analysis. The tool provides exceptional breadth and depth, catering to professionals who need comprehensive data in one place.

Does the cost of Semrush justify its features?

For many digital marketers and large enterprises, the answer is yes. Semrush offers extensive functionalities across SEO, PPC, and content strategy that can significantly improve online visibility and marketing effectiveness, justifying its premium price.

What features make Semrush a top-rated SEO tool?

Semrush excels with its integrated approach, combining keyword research, site audits, competitor analysis, and performance tracking in one platform. Its ability to cross-reference data points makes it indispensable for those who need holistic marketing solutions.

Which is superior: Semrush or another SEO tool?

While Semrush is excellent for comprehensive marketing analytics and PPC strategy, tools like Ahrefs might be preferred for in-depth backlink analysis. The choice depends on your specific needs—whether you value all-encompassing features or specialized capabilities.

Does Semrush offer a no-cost version?

Semrush offers a limited free version that allows users to perform 10 searches per day in its Domain Analytics and Keyword Analytics databases, which can be a great way to get started without financial commitment.

Can Semrush effectively handle all SEO needs?

Semrush is quite versatile, effectively handling everything from keyword research and backlink analysis to site audits and content planning. It’s designed for marketers who need an extensive array of SEO and advertising tools in one package.

Are there any free tools similar to Semrush?

Yes, tools like Ubersuggest and Moz Free Tools provide some SEO functionalities similar to Semrush at no cost. These tools are great for beginners or those with limited budgets who still want to improve their SEO strategy.

Between Semrush and Ahrefs, which is more recommended?

The recommendation between Semrush and Ahrefs largely depends on the user’s focus. Ahrefs is often preferred for its superior backlink analysis and content exploration tools, making it invaluable for SEO specialists focused on link building. On the other hand, Semrush offers broader features that cover SEO, PPC, and social media, making it ideal for a comprehensive digital marketing strategy.

Is SimilarWeb a better alternative to Semrush?

SimilarWeb stands out for its competitive intelligence and web traffic insights, making it an excellent choice for marketers focused on market analysis and competitive benchmarking. However, if your primary need is for in-depth SEO and content marketing tools, Semrush might serve you better due to its extensive suite of SEO-focused functionalities.

Comparing accuracy: Semrush or Ahrefs, which is better?

When it comes to accuracy, both Semrush and Ahrefs are highly reputable. Ahrefs is often lauded for its precise backlink database and organic traffic estimations, while Semrush is recognized for accurate keyword difficulty scores and competitive data analysis. Your choice should depend on which aspects of SEO are most critical for your specific projects.

Sreeram
Sreeram

I am Sreeram, a results-driven SEO specialist with over 4 years of experience empowering businesses to grow through digital marketing. As a freelancer for leading SaaS companies and agencies, I am passionate about implementing data-backed SEO strategies that deliver exponential organic growth. I have successfully executed link building campaigns that generated an 800% increase in organic traffic for a B2B SaaS and a 400% rise in backlinks for a SaaS website. I offer deep expertise in on-page SEO, link building, SEO tools, and project management. With a bachelor's degree in computer science and certifications from Semrush and Google, I stay up-to-date on the latest trends and techniques. When not optimizing campaigns, I enjoy building new websites from the ground up. I am wholly devoted to the world of SEO and thrive on helping businesses attract and engage with customers online. My analytical, results-driven approach ensures that clients achieve their growth objectives through sustainable SEO success.

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