Social Media Management Marketing

3 Best in Breed Social Media Calendar Management Tools [Autumn 2020]

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The rise of social media has been quick but steady. Till a few years ago, people were trying to understand how social media can help their businesses. And today, most companies have multiple social media accounts that they use to share information with their target audience and to sell ultimately.

Therefore, it is isn’t surprising when you want to manage your multiple accounts efficiently to increase exposure. That’s where the use of social media calendar enters the picture. The need for planning a social calendar is one of the primary needs of all businesses.

To maintain consistency it is the best feature businesses should have to manage their social media accounts from one central application. In the product review, I take a look at the top social media calendar management tools in use these days and talk about their features, customer base, performance and pricing.

Come on, let us dig deep to decide which social media calendar is the best to use:

A) Loomly

Loomly is a social media calendar management software for individuals, social media managers, and agencies. It’s a straightforward tool which allows internal fluid workflow for making and posting social media updates. It has several features that help you to leverage several social media calendar benefits. 

Users can maintain ideas and plan their social posts ahead, get live post optimization tips, examine social media posts, oversee approval workflows, and automate post scheduling & analytics. They offer integration with the primary social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn.

1) Features

Loomly offers some features to assist with social media posting and seamless scheduling. With Loomly, you can do your social media calendar planning effectively. Its monthly master calendar feature is impressive that provides excellent visualization of scheduled content and upcoming activities on the accounts.

As a user, you can post ideas in your content library, have access to various editorial calendar templates, manage multiple accounts from a single dashboard, receive post optimization tips, get assisted in fixing the right target audience for a specific post, automate publishing and derive insights from advanced analytics.

Loomly is a great tool to start with if you are new to social media. It covers the end-to-end process of managing and scheduling social media content. It is helpful to teams and allows your posts to be reviewed by your collaborators before getting published.

2) Pricing

The team at Loomly offer five different types of plans that are:

  • The $25 p.m. “Base” plan is perfect for two users and allows him or her to manage up to 10 social accounts.
  • The $ 57 p.m. “Standard” package can accommodate up to 6 users and manage up to 20 social accounts.
  • The $119 p.m. “Advanced” option is perfect for a start-up which can have up to 16 users and manage up to 35 social accounts.
  • Then comes the $248 p.m. premium pricing plan that can accommodate team members up to 26 and give access to up to 50 social media accounts.

Have a look at the consolidated screenshot below:

Loomly pricing

3) Integration

Though it may not offer as many integrations as many of its competitors they’ve at least tapped into the core applications that most social media managers would need access to.

Loomly currently integrates with social channels of Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, and Buffer. I feel it covers the primary platforms, to begin with. What do you think?

4) Type of customer base

Loomly is an ideal solution for freelancers and individuals who don’t want to spend time figuring out user interfaces and complicated automation scheduling. The idea is that anyone should be able to use and that also within the first time of setting it up.

Loomly is clean and has an easy-to-understand dashboard with a healthy content calendar function. The calendar can be exported easily to send to clients or other departments of the business. Managers and department leaders will surely appreciate the tool as it focuses primarily on scheduling and reporting. Analytics is what everyone is looking for at the end of the day.

Update: The introduction of GDPR and CCPA needs companies to revise their data processing operations so that they are aligned with the new data protection laws. Loomly is also GDPR and CCPA compliant and has made the following updates.

  1. Right of access and portability.
  2. Right to rectification
  3. Right to erasure
  4. Right to restriction
  5. Right to object.

You can follow this link and know more about it.

B) Sendible

Sendible is a well-known social media monitoring tool that offers excellent service and functionality and helps you with your social media calendar planning. They’re known for having one of the highest numbers of integrations of any social media monitoring tool on the market right now. With superb reporting and creative posting options, it’s no wonder they tend to be high on everyone’s list of social media calendar examples. Sendible is one of my favored tools, and I have reviewed it earlier.

social media calendar templates

1) Features

Sendible offers a plethora of features that make it a desirable means to implement. While using Sendible you will realize that there are plenty of benefits that can help your business.  The following functions can be found on Sendible:

a) Social Inbox

The Social Inbox provides everything in one place for social media calendar management. It helps keep out the clutter and sorts out your social stream in minutes which helps to manage social media schedule easily. You are notified of the tiniest of engagement taking place on either of the social media channels such as “like,” “comment” or “share.”

b) Calendar

The calendar offered by Sendible is quite interactive and rearranges social media campaigns using the handy drag-and-drop feature. You can even add visual elements from royalty-free sources like Flickr and Google Images.

c) Custom Workflows

Sendible allows seamless collaboration with clients. They can see your campaigns and give prompt feedback or suggestions using the “custom workflows” feature.

d) Reports

The social media tool has 250+ modules for reporting. The user can create presentation-ready reports for managers, departmental heads, and clients for review. Google Analytics is the core of Sendible’s campaign performance capability.

e) Robust Social Listening

Sendible also has a robust social listening feature that allows marketers to track everything on how the customers are engaging with the product or service. The feature could be handy for B2C companies where every word from a customer matters more than anything else.


f) Push Notifications

Sendible’s mobile app sends push notifications to keep the users updated about essential messages so that they can respond on-the-go if they like!

2) Pricing

The team at Sendible offers five different types of plans for every customer. Their plans can be upgraded, downgraded or canceled at any time, so that’s a good thing.

  • Starter ($29) – Manage a maximum of 12 services and add up to 4 social profiles and one user
  • Traction ($99) – Ideal for small businesses. Manage a maximum of 48 facilities and add up to 16 social profiles and three users
  • Growth ($199) – Ideal for a growing company. Manage a maximum of 105 services and add up to 35 social profiles and seven users
  • Custom ($299) – Ideal for a large business. Manage a maximum of 192 services and add up to 64 social profiles and 12 users

Have a look at this screenshot to learn more about the features available in each package.

Sendible pricing

3) Integration

One of the essential elements when choosing a social media calendar management tool is to be sure they integrate with all the systems and apps you currently or plan to use. Sendible has one of the highest numbers of integrations on the market right now.

The tool even lets you publish directly to WordPress, Blogger, and Tumblr. Sendible can be currently integrated with social channels of Facebook, Instagram, Twitter, Dropbox, Flickr, Pinterest, Google Plus, WordPress, Canva, Tumblr and more.

4) Type of customer base

Sendible caters to a variety of clients and eases the process of content planning and creating a social media schedule. They are known for being one of the most popular social media calendar management tools on the market. Besides offering some different plans, they also offer custom business solutions that can be modified to your unique requirements.

social media calendar examples

Sendible offers moderately priced plans and can satisfy the needs of different types of users, from freelancers and start-ups to established corporations and businesses. Though Sendible does seem to have an idea for everyone, it falls a bit short for established entrepreneurs or freelancers.

social media calendar examples

The first plan doesn’t offer as much compared to its customers. One of the best features of using Sendible is the reporting function. However, it comes into its own when you need to present the information to other stakeholders, and that’s not right.

Update: Now Sendible is GDPR and CCPA compliant so you can keep using it without any GDPR and CCPA related concerns.  All their terms and privacy agreement is updated as per the new laws.

C) SocialPilot

social media calendar buffer

I like SocialPilot for content planning! Founded in 2014, it is way ahead of the competition because of an array of features such as after-sales support, attractive UI, natural setup process, detailed analytics and reporting and what not. Currently, it serves to more than 500 clients, and this is proof to the fact that SocialPilot is doing pretty well for itself.

1) Features

Now I am going to discuss the features specific to SocialPilot. Have a look:

a) Automation

Scheduling on Facebook using a third-party tool isn’t free from flaws. Have you noticed the name of the device used to program and publish just beside the time of publishing? That doesn’t happen if you use SocialPilot to automate.

b) Infinite Upload

SocialPilot allows the user to upload an infinite number of posts simultaneously using the bulk scheduling option. All you have to do is upload the CSV file containing all jobs, and the tool will do the rest for you.

c) Content Recommendations

If you have run out of content ideas, SocialPilot will make suggestions for you. Content recommendations for social media posts are a boon when you don’t know what your follower base wants to read. SocialPilot does the hard work all the way! So, your social media editorial calendar is prepared in no time.

P.S: If you are finding it hard to create fresh postings for social media on a regular basis then there are tools like 99dollarsocial that eases this process. Check our exclusive 99DollarSocial  review here.

d) Sharing of Social Media Tool

Sharing the social media tool with clients could be tricky. If you use SocialPilot, you can do so by just adding the company name and logo and share the platform with the clients.

free social media calendar tools

They will not be able to see anything except for what you have shared with them. This way, both the parties can do the job without worrying too much about data control.

e) Web Extension

You can download the web extension of SocialPilot on all popular browsers such as Mozilla, Google Chrome, Safari so that you can schedule and share stuff from the platform without having to worry about opening up the calendar. So, your social media scheduling and planning just became all the more easier.

2) Integration, Project Manager,, Canva, Zapier, TweetApp, Rebrandly, Start A Fire and more. As the tool is ever-evolving and ever-expanding, more integrations can be expected soon.

3) Pricing

There are four types of models offered by SocialPilot – the most famous being “Small Team” The pricing package allows the user to connect up to 50 social media profiles, and share up to 500 posts a day – which is impressive! The package is available at $41 per month – which is a fairly reasonable amount to invest every month. Do you agree?

social media calendars buffer

4) Type of customer base

SocialPilot is perfect for individual professionals, start-ups, midsize businesses, and large corporations. Its pricing packages have been created keeping the diversity of its customer base in mind.

What are your thoughts about using SocialPilot? I think you won’t regret it. And the best part it is a trustworthy and one of the free social media content planning tools.

Update: SocialPilot and its team pay special attention to the data privacy of its customers. With the introduction of the new EU GDPR and CCPA law, SocialPilot is providing a host of features to help its customers to comply with the GDPR and CCPA.

Loomly vs. Hootsuite

Hootsuite is a fan, and anyone having any involvement in social media would have come across Hootsuite at some point in their career. However, there are now some competitors in the market providing better quality software at an even higher economic rate.

Hootsuite offers necessary scheduling and posting updates to profile or company page on Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other platforms. Most users start out with the free version which then lets them upgrade as required.

There are some features that Hootsuite social media content calendar offers such as automated scheduling, visual and web analytics, mobile integrations, campaign analysis, and calendar management. When it comes to integration, Hootsuite doesn’t fall short. From the basics to just about any paid or free application can be found to integrate with Hootsuite.

social media calendars buffer

The list includes the likes of Buffer social media calendar, MailChimp, Marketo, LinkedIn, Zapier, Zendesk, Slack, WordPress, Microsoft Dynamics CRM, and more. It also has some pricing options such as Professional, Team, and Enterprise – all offering numerous features.

The beauty of Hootsuite is that once you get the hang of it, it’s got a great interface that allows you to connect to multiple channels seamlessly. Due to the ease of use, their customer base spans most demographics. From freelancers just starting out all the way to some of the largest MNC’s.

We touched upon Loomly earlier but now let’s go into further detail and see how it measures up against the competition.

1) What makes Loomly awesome?

With the widespread use of social media, there are now plenty of options in the market for social media calendar management tools. Every day, new advanced tools are being released. Loomly is one of those calendar management tools that flies under the radar but still manages to have an impact.

The tool also provides social media content calendar management solutions to some of the biggest MNC’s in the world such as L’Oréal, BMW, Henkel, LVMH, and Porsche. Now that we’ve had an opportunity to compare the aforementioned social media managing tools, it’s now time for a head to head to see how Loomly does against Hootsuite.

So what makes Loomly better than Hootsuite?

a) Social media calendar

Let us start with the best feature and then work our way back from here. Almost everyone that’s used Loomly has had the same reaction, “we love the calendar feature.” It eases the process of creating a social media calendar and helps you plan your content in advance. This is what makes Loomly a step above the rest.

social media calendar buffer

The master feature of this social media editorial calendar tool is that it lets users oversee multiple social media calendars, calendar views and post summaries. Content such as photos, videos, post templates, notes, and links can also be stored and accessed from the user library. Moreover, Loomly offers automated scheduling and publishing options and an analytics system which helps users measure their posts’ performance.

b) Cost

When it comes to the value, Loomly has maintained its significant low presence and its price accordingly. Their basic plans start at $25 p/m which is quite reasonable as compared to many of their competitors.

Loomly is an excellent value for money, and they even offer a 15-day free trial where you don’t also need to provide your credit card information. Easy and free signups without providing any information is undoubtedly a boon for anyone who is looking to convert as a customer.

c) Content tips

A feature that many Loomly users rave about is the content tips option that I feel is one of the lucrative benefits of its social media content calendar. Once you’ve installed the software, you can then choose which content categories you are interested in, and Loomly will send you daily tips on the type of social media content to cultivate and share. It’s a great feature that saves you the hassle of having to search for relevant content manually for content creation.

3 Best in Breed Social Media Calendar Management Tools [Autumn 2020] 1

Loomly tends to stick out from the crowd because of how well it helps you personalize all the functions of social media.

2) What makes Hootsuite so great?

Firstly, Hootsuite is one of the better-known content marketing tools on the market right now that helps you to plan your content. It was launched in 2008 by Invoke Media and since then has accumulated a notable array of features.

They’ve been around for a while and have established their presence via their software, webinars, blog posts, and guides. Whether you are a social media manager or an entrepreneur, you would have to have a basic idea about how they perform.

a) Social media applications

Apart from supporting the standard social media apps such as Facebook, Twitter, LinkedIn, Instagram, Google Plus and more. Hootsuite goes a step further and offers integration to a whole host of the social networks, some free and some paid. We have discussed most of them under the “Integrations” section.

b) Team cooperation

Hootsuite offers you the ability to look after your team efficiently! The tool lets you add several team members to the social media accounts of your choice, allowing you to see who is posting what content and who have scheduled posts. You can also regulate tasks, add collaborators, and edit posts as you see fit. Now, this is a great feature that you can get with any social media editorial calendar tools.

3 Best in Breed Social Media Calendar Management Tools [Autumn 2020] 2

Who wins: Loomly, HootSuite or Social Pilot ?

After reviewing both Loomly and Hootsuite social media calendar, it’s time to see who comes out on top. Both platforms have their strengths which are mentioned above. However, according to my research and feedback, it looks like Loomly offers a better overall product to its customers and offers a number of social calendar benefits.

When comparing the features, you get for the price you’re paying Loomly offers much more value and provides a better social media editorial calendar. No doubt you can get similar features on Hootsuite. However, you will need to upgrade your plan to have access to that, and that’s a bit irritating when you want to get started with analytics sooner.

There are other areas where Hootsuite falls short compared to Loomly. The overall analytics offered on Hootsuite is quite rudimentary and only if you upgrade to the premium plan do you get access to their full reporting features.

End Notes

After carefully reviewing Sendible, Loomly, and SocialPilot, I found that there isn’t ever going to be a ‘best tool over’. All the tools will have some or the other benefit or disadvantage when it comes to managing social media content schedule.

The key is choosing a tool which integrates seamlessly with your company and fulfils your business needs. Even though Hootsuite has established itself as one of the leaders, it still tends to lack the full solution that most businesses are looking for.

When compared to Sendible, SocialPilot, and Loomly, Hootsuite did have some positive attributes, but it still didn’t match up when it came to overall usability. It’s also important to mention that Sendible and Loomly are not perfect solutions. However, they do offer a great product which looks like it’s only going to get better as time goes along.

What are your thoughts? Which social media calendar management tools have you used?

Questions related to Social media calendar management tools:
What is a social media management tool?

A social media management tool helps you to automate all your social media activities related to brand awareness and conversions. With the help of these tools you are consistent on social media channels and can reach your audience at appropriate times.

Which is the best social media management tool with calendar?

Some of the good choices are Agorapulse, Sendible and SproutSocial.

How to manage my social media calendar?

Below are a few steps to follow:
Do an audit of your social media channels and content
Choose the channels
Decide what you want to place in your calendar and create workflow
Craft your posts
Take insights from your team
Start scheduling

Who should use social media tools?

Social media tools should be used by any business who want to increase brand awareness, reach their target audience and also get an insight on what their competitors are doing.

How to choose a social media management tool?

A social media tool should be such that fits your budget and fulfills your social media marketing goals. With so many options in the market getting the best one is solely dependent on your need.

Part-time blogger and photography freak is what defines Connor in free time. As a full-time Content marketing manager, Connor loves to write about contemporary technologies which are still getting into practice by businesses in marketing.

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