3 Best in Breed Social Media Calendar Management Tools

In this guide, I delve into the world of social media calendar management tools, focusing on their essential role in efficient account management. I explore top options like Loomly, Sendible, and SocialPilot, analyzing their features, customer bases, performance, and pricing. These tools streamline planning, scheduling, and analytics, catering to diverse user needs - from individuals and freelancers to large agencies. My aim is to empower you with information to choose the right tool for maximizing your social media strategy.

The rise of social network has been quick but steady.

Till a few years ago, people were trying to understand how social media can help their businesses. And today, most companies have multiple social network accounts that they use to share information with their target audience and to sell ultimately.

Therefore, it’s not surprising when you want to manage your multiple accounts efficiently to increase exposure. That’s where the use of social calendar enters the picture. The need for planning a social calendar is essential, and that is what a social calendar provides where you can plan posts ahead of time.

Also, it should be such that your audience is able to engage more.

In the product review, I take a look at the top social media calendar management tools in use these days and talk about their features, customer base, performance, and pricing.

Come on, let us dig deep to decide which social media calendar is the best to use:


Loomly – Tested social media management tool

Loomly is a social media calendar management software for individuals, social media managers, and agencies. It’s a straightforward platform which allows internal fluid workflow for making and posting social media updates. It has several features that help you to leverage several social media content calendar benefits and track your social content strategyUsers can maintain ideas and plan their social posts ahead, get live post optimization tips, schedule times to post social content, examine posts, oversee approval workflows, and automate post scheduling & analytics.

They offer integration with the primary social networks including Facebook, Instagram, Twitter, Pinterest, TikTok, and LinkedIn.

reddit loomly discussion

1) Features

Loomly offers some features to assist with posting on social networks and seamless scheduling.

With Loomly, you can do your social media content calendar planning and schedule effectively. Its monthly master calendar feature is impressive that provides excellent visualization of content schedule and upcoming activities on the accounts.

As a user, you can post ideas in your content library, have access to various editorial social media calendar template, manage multiple accounts from a single dashboard, receive post optimization tips.

Not just that you can also get assisted in fixing the right target audience for a specific post, automate publishing and derive insights from advanced analytics.

Loomly is an excellent platform to start with if you’re new to social media. It covers the end-to-end process of managing social media content.

It’s helpful to teams and allows your posts to be reviewed by your collaborators before getting published. So, your posting schedule remains intact and you get the most out of your social marketing efforts.

2) Pricing

The team at Loomly offer five different types of plans that are:

  • The $42 per month “Base” plan is perfect for two users and allows him or her to manage up to 10 social accounts. A perfect plan for individuals or small businesses.
  • The $ 80 per month “Standard” plan can accommodate up to 6 users and manage up to 20 social accounts.
  • The $175 per month “Advanced” plan is perfect for a start-up which can have up to 16 users and manage up to 35 social accounts.
  • Then comes the $369 per month premium pricing plan that can accommodate team members up to 26 and give access to up to 50 social media accounts.

Have a look at the consolidated screenshot below:

loomly pricing

3) Integration

Though it may not offer as many integrations as many of its competitors they’ve at least tapped into the core applications that most social media managers would be using and need access to.

Loomly currently integrates with social channels of Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, and Buffer.

I feel it covers the different primary platforms, to begin with. What do you think?

4) Type of customer base

Loomly social media content calendar is an ideal solution for freelancers and individuals who don’t want to spend time figuring out user interfaces and complicated automation scheduling.

The idea is that anyone should be able to use it and that also within the first time of setting it up.

Loomly is clean and has an easy-to-understand dashboard with a healthy content calendar function.

The calendar can be exported easily to send to clients or other departments of the business.

Managers and department leaders will surely appreciate the platform as it focuses primarily on scheduling and reporting. Analytics is what everyone is looking for at the end of the day.

Update: The introduction of GDPR and CCPA needs companies to revise their data processing operations so that they are aligned with the new data protection laws. Loomly is also GDPR and CCPA compliant and has made the following updates.

  1. Right of access and portability.
  2. Right to rectification
  3. Right to erasure
  4. Right to restriction
  5. Right to object.

You can follow this link and know more about it.


Sendible – Best Selling Social Media Marketing Tool

Sendible is a well-known social media monitoring platform that offers excellent service and functionality and helps you with your social media calendar content planning.

They’re known for having one of the highest numbers of integrations of any social media monitoring tool on the market right now. With superb reporting and creative posting options, it’s no wonder they tend to be high on everyone’s list of social media calendar example

Sendible is one of my favored tools, and I have reviewed it earlier.


1) Features

Sendible offers a plethora of different features that make it a desirable means to implement. While using Sendible you’ll realize that there are plenty of benefits that can help your business.

Helpful social media calendar template is one among many that you can’t miss. The following functions can be found on Sendible:

a) Social Inbox

The Social Inbox provides everything in one place for social media calendar management. It helps free the clutter and sorts out your social stream in minutes which helps to manage social media schedule easily on a day to day basis.

You’re notified of the tiniest of engagement taking place on either of the social media channels such as “like,” “comment” or “share.

And it helps you to compare and find if you’re creating a good piece of content before you schedule. Another thing that it helps you with is that it saves time as you’re creating posts in advance.

b) Calendar

The calendar offered by Sendible is quite interactive and rearranges social media campaigns using the handy drag-and-drop feature, helps to manage social media calendar template.

You can even add visual elements in the calendar from royalty-free sources like Flickr and Google Images.

c) Custom Workflows

Sendible allows seamless collaboration with clients. They can see your social media posts and campaigns and give prompt feedback or suggestions using the “custom workflows” feature.

d) Reports

The social media platform has 250+ modules for reporting. The user can create presentation-ready reports for managers, departmental heads, and clients for review. Google Analytics is the core of Sendible’s campaign performance capability.

e) Robust Social Listening

Sendible also has a robust social listening feature that allows marketers to track everything on how the customers are engaging with their different product or service.

The feature could be handy for B2C companies where every word from a customer matters more than anything else.

f) Push Notifications

Sendible’s mobile app sends push notifications update user about essential messages so that they can respond on-the-go if they like!

You can configure automated RSS to pull latest blog content inside the post of your social content.

In case you want to know what different people say about Sendible check the below Reddit discussion:

sendible reddit discussion

2) Pricing

The team at Sendible offers five different types of plans for every customer. Their plans can be upgraded, downgraded or canceled at any time, so that’s a good thing.

  • Starter ($29) – Manage a maximum of 6 social media profile services and add one user
  • Traction ($89) – Ideal for small businesses. Manage a maximum up to 24 different social profiles and three users
  • White Label ($240) – Ideal for a growing company. Manage a maximum up to 49 social profiles and seven users

Have a look at this screenshot to learn more about the schedule and post available in each package.

sendible pricing

3) Integration

One of the essential elements always to know and keep in mind when choosing a social media marketing management tool is to be sure they integrate with all the systems and apps you currently or plan to use. Sendible has one of the highest numbers of different integrations on the market right now .

So , not just today but any day you cannot go wrong with Sendible when it comes to integrations.

This marketing tool even lets you publish directly to WordPress, Blogger, and Tumblr. So if you are into blog posting as well it is a good choice.

Sendible can be currently integrated with social channels of Facebook, Instagram, Twitter, Dropbox, Flickr, Pinterest, Google My Business, WordPress, Canva, Tumblr and more.

4) Type of customer base

Sendible caters to a variety of clients and eases the process of content planning and creating a social media schedule. It prevents the hassle of day to day content planning and even blog scheduling.

They are known for being one of the most popular social media calendar management tools on the market. Their calendar helps to create a post as per your plan while also let you be on top of your social marketing game.

Besides offering some different plans, they also offer custom business solutions that can be modified to your unique requirements.

sendible quick report

Sendible offers moderately priced plans and can satisfy the needs of different types of users, from freelancers and start-ups to established corporations and businesses.

Though Sendible does seem to have an idea for everyone, it falls a bit short for established entrepreneurs or freelancers.

The first plan doesn’t offer as much compared to its customers. One of the best features of using Sendible is the reporting function.

However, it comes into its own when you need to present the information to other stakeholders, and that’s not right.

Update: Now Sendible is GDPR and CCPA compliant so you can use without any GDPR and CCPA related concerns.  All their terms and privacy agreement is updated as per the new laws.


SocialPilot – Certified social media management tool

I like SocialPilot for content planning for any social network! Founded in 2014, it’s way ahead of the competition because of an array of features including after-sales support, attractive UI, natural setup process, detailed reporting and whatnot.

Currently, it serves more than 500 clients, and this is proof of the fact that SocialPilot is doing pretty well for itself.

social pilot

1) Features

Now I am going to discuss the features specific to SocialPilot. Have a look:

a) Automation

Planning posts on social networks from day to day like Facebook using a third-party tool isn’t free from flaws.

Have you noticed the name of the device used to program and publish just beside the time of publishing? That doesn’t happen if you use SocialPilot to automate.

Apart from these, you can automate the update of your latest blog content to come inside the social media posts.

The blog posts you’re creating automatically curate as a social media update. This helps with overall content strategy and planning.

b) Infinite Upload

SocialPilot allows the user to upload an infinite number of posts simultaneously using the bulk scheduling option. All you have to do is upload the CSV file containing all jobs, and the tool will do the rest for you.

socialpilot bulk schedule

A great help to manage your monthly social media posting schedule where you do not have to post every single time rather take help from bulk scheduling.

c) Content Recommendations

If you have run out of content ideas, SocialPilot will make suggestions for you so you do not have to suffer every single day before you post. You can easily do content creation without hassle.

Content recommendations for social media posts are a boon when you don’t know what your follower base wants to read. So you’re writing quality content that people will actually read.

When you create engaging content then you get more shares, comments making the journey of content creation fun.

SocialPilot does the hard work all the way! So, your social media editorial calendar is prepared in no time.

You do not have to invest hours on a day to day basis to find content ideas to post that your audience will actually like.

P.S: If you’re finding it hard to create fresh postings for social media on a regular basis then there is a platform like 99dollarsocial that eases this process and help you create different types of content. It gives you content ideas for post creation that will resonate with your audience.

d) Sharing of Social Media Tool

Sharing the social media tool with clients could be tricky. If you use SocialPilot, you can do so by just adding the company name and logo and share the platform with the clients.

They will not be able to see anything except for what you have shared with them. This way, both the parties can do the job without worrying too much about data control.

e) Web Extension

You can download the web extension of SocialPilot on all popular browsers such as Mozilla, Google Chrome, Safari so that you can schedule and share stuff from the platform without having to worry about opening up the calendar. So, your social media scheduling and planning just became all the easier. And you’re all set to manage and create posts ahead of time and then share it with your audience.

2) Integration

Snip.ly, Project Manager, Bit.ly, Canva, Zapier, TweetApp, Rebrandly, Start A Fire and more. As the platform is ever-evolving and ever-expanding, more integrations can be expected soon. So, if you’re planning to switch to a content calendar to help you create and manage posts and improve your content strategy for your audience then make sure you try their plans.

3) Pricing

There are four types of models offered by SocialPilot – the most famous and easier being “Professional Team” The pricing package allows the user to connect up to 10 social profiles – which is impressive!

The package is available at $30 per month – which is a fairly reasonable amount to invest every month. Do you agree?

4) Type of customer base

SocialPilot is perfect for every individual professional, start-ups, midsize businesses, and large corporations. Its pricing packages have been created keeping the diversity of its customer base in mind.

What are your thoughts about using SocialPilot? I think you won’t regret it. And the best part is it’s a trustworthy and one of the quick and free social media content planning tools any day.

Update: SocialPilot and its team pay special attention to the data privacy of its customers. With the introduction of the new EU GDPR and CCPA law, SocialPilot is providing a host of features to help its customers to comply with the GDPR and CCPA.

socialpilot g2 review

Loomly vs. Hootsuite

Loomly vs. Hootsuite

Hootsuite is a fan, and anyone having any involvement in social media would have come across Hootsuite at some point in their career.

However, there are now some competitors in the market providing better quality software at an even higher economic rate.

Hootsuite offers necessary scheduling and posting updates to profile or company page on Facebook, Twitter, LinkedIn, Google My Business, Instagram, WordPress, and other platforms. Most users start out with the free version which then lets them upgrade as required.

There are some features that Hootsuite social media content calendar offers exactly such as automated posting, visual and web analytics, mobile integrations, campaign analysis, and calendar management.

When it comes to integration, it doesn’t fall short. From the basics to just about any paid or free application can be found to get integrated with Hootsuite.


The list includes the likes of Buffer social media calendar, MailChimp, Marketo, LinkedIn, Zapier, Zendesk, Slack, WordPress, Microsoft Dynamics CRM, and more.

It also has some pricing options such as Professional, Team, and Enterprise – all offering numerous features.

The beauty of this platform is that once you get the hang of it, it’s got a great interface that allows you to connect to multiple channels seamlessly.

Due to the ease of use, their customer base spans most demographics. From freelancers just starting out all the way to some of the largest MNC’s.

hootsuite g2 review

We’ve touched upon Loomly earlier but now let’s go into further detail and see how it measures up against the competition.

1) What makes Loomly awesome and unique?

With the widespread use of social media, there are now plenty of options in the market for social media content calendar management tools. Every day, new advanced tools are being released.

Loomly is one of those calendar management tools that flies under the radar but still manages to have an impact.

The tool also provides social media content calendar management solutions to some of the biggest MNC’s in the world such as L’Oréal, BMW, Henkel, LVMH, and Porsche.

Social media editorial calendars help marketers to implement their marketing strategies in the best possible way. With these tools, they know of every latest update whether it’s for Twitter campaigns or a generic marketing strategy.

Now that we’ve had an opportunity to compare the aforementioned social media content managing tools, it’s now time for a head to head to see how Loomly does against Hootsuite.

So what makes Loomly better than Hootsuite?

a) Social media calendar

Let us start with the best feature and then work our way back from here. Almost everyone that’s used Loomly has had the same reaction, “we love the calendar feature.”

It eases the process of creating a social media calendar and helps you plan your content in advance.

This is what makes Loomly a step above the rest when it comes to a powerful social media content calendar.

hootsuite calendar

The master feature of this social media editorial calendar tool is that it lets users see multiple social media calendars, calendar views and post summaries.

Content such as photos, videos, post content calendar template, notes, and links can also be stored and accessed from the user library.

Moreover, Loomly offers automated scheduling and publishing options and an analytics system that helps users measure their posts’ performance. It’s a great way to assess the feasibility of your content schedule.

b) Cost

When it comes to the value, Loomly has maintained its significant low presence and its price accordingly. Their basic plans start at $23 p/m which is quite reasonable as compared to many of their competitors.

Loomly is an excellent value for money, and they even offer a 15-day free trial where you don’t also need to provide your credit card information.

c) Content tips

A feature that many Loomly users rave about it’s the content tips option that I feel is one of the lucrative benefits of its social media content calendar.

Once you’ve installed the software, you can then choose which content categories you’re interested in, and Loomly will send you daily tips on the type of social media content to cultivate and share. This way you know what your audience want and also get new ideas.

By sharing quality content that your audience like helps with brand engagement and gets you more followers.

It’s a great feature that saves you the hassle of having to search for relevant content manually for content creation. Across various platforms such as Facebook, Instagram and other platforms you can always get new ideas for the same.

loomly content calendar

Loomly tends to stick out from the crowd because of how well it helps you personalize all the functions of social media.

2) What makes Hootsuite so great?

Firstly, Hootsuite is one of the better-known content marketing tools on the market today that helps you to plan your content. It was launched in 2008 by Invoke Media and since then has accumulated a notable array of features.

They’ve been around for a while and have established their presence via their software, webinars, blog posts, and guides.

Whether you’re a social media manager or an entrepreneur, you’d have to have a basic idea about how they perform.

A content calendar keeps everything organized and planned across a marketing campaign. They are easy to use, save time, allow sharing, help manage multiple platforms and you’re always ready to achieve your social media engagement goals.

You won’t have to worry about posting and scheduling on a day to day basis anymore! Create , schedule and post content that your audience like with Hootsuite.

a) Social media applications

Apart from supporting the standard social media apps such as Facebook, Twitter, LinkedIn, Instagram, Google My Business and more.

Hootsuite goes a step further and offers integration to a whole host of social networks, some free and some paid.

We’ve discussed most of them under the “Integrations” section.

b) Team cooperation

Hootsuite offers you the ability to look after your team efficiently! The tool lets you add several team members to the social media accounts of your choice, allowing you to see who is posting what content and who have scheduled posts.

It makes complete online marketing and planning a cakewalk. Isn’t it great that you know what you’re creating as well as your team members without going back and forth through multiple chats? The best thing about it’s that complete schedule process is made seamless.

You can also regulate tasks, add collaborators, and edit posts as you see fit. Now, this is a great feature that you can get with any social media editorial calendar tools.

Who wins: Loomly, HootSuite or SocialPilot

Who wins: Loomly, HootSuite or SocialPilot?

After reviewing both Loomly and Hootsuite social media content calendar, it’s time to see who comes out on top. Both platforms have their strengths which are mentioned above.

However, according to my research and feedback, it looks like Loomly offers a better overall high quality product to its customers and offers a number of social calendar benefits. when you are able to follow the calendar you can always stay at the top of your game.

It doesn’t mean it’s bad it’s just that Loomly offers more help to marketers. Let’s see how!

When comparing the features, you get for the price you’re paying Loomly offers much more individual value and provides a better social media editorial calendar. No doubt you can get similar features you are looking for on Hootsuite to schedule or create content.

However, you’ll need to upgrade your plan to have access to that, and that’s a bit irritating when you want to get started with analytics sooner.

There are other areas where Hootsuite falls short compared to Loomly. The overall analytics that you get on Hootsuite it’s quite rudimentary and only if you upgrade to the premium plan do you get access to their full reporting features easily.

An Overview

An overview of all the social media tools mentioned in this guide

Social media toolsPricingFeatures Summary
SendibleSendible offer 4 plans:
Starter: $29/mo
Traction: $89/mo
Growth: $240/mo
All the pricing is based on monthly billing
What’s good?
Support popular and less common social platforms as well

An intuitive platform with an In-built CRM

Well rounded social media tool

What is not good?
It is expensive and not viable for entrepreneurs or small businesses
SocialpilotSocialPilot offer 4 plans:
Professional: $30/mo
Small Team: $50/mo
Agency: $100.00/mo
Agency+: $200.00/mo
All the pricing is based on annual billing
What is good?
Socialpilot is affordable

A great option for small business to tighten their social media presence with good social media content.

What is not good?
Lacks advanced features.
Loomly Loomly offer 4 plans:
Base: $42/mo
Standard: $80/mo
Enterprise: Contact sales team
All the pricing is based on annual billing
What is good?
Loomly has a clean interface that makes it easy to use.

Value for money

What’s not good?
Loomly doesn’t have excel formats

Lacks Instagram publishing but it doesn’t mean that it lacks any other feature.
HootsuiteHootsuite offer 4 plans:
Professional: $23
Team: $91.09/mo
Enterprise: Contact the team
All the pricing is based on annual billing
What is good?
Generous free plan

Allows to manage multiple YouTube accounts

What is not good?
It is expensive for the features it offers

Doesn’t support several URL shorteners.

Not value for money
Social media tools table
social media calendar.g2crowd

Our Experience

Before you select a social media calendar tool

After carefully reviewing and reading related articles about Sendible, Loomly, and SocialPilot, I would say that I found that there isn’t ever going to be a ‘best tool over’.

All the tools will have some or the other benefit or disadvantages when it comes to managing social media content schedule. For instance, it will be worthless for your content planning if you need to post and publish on social networks such as Pinterest, Google My Business, or Twitter and they do not support it.

The key is choosing a tool that integrates seamlessly with your company or agency and fulfills your important business needs.

Even though Hootsuite has established itself as one of the leaders of social media content calendars, it still tends to lack the full solution that most businesses are looking for in their social media marketing tools.

When compared to Sendible, SocialPilot, and Loomly, Hootsuite did have some biggest positive attributes, but it still didn’t match up when it came to overall usability for social media content.

It’s important to mention that Sendible and Loomly are not perfect solutions for your audience until you use them well. However, they do offer a great product to start which looks like it’s only going to get better as time goes along.

Do a thorough study before you take the step to choose a platform and you won’t be wrong.

What are your thoughts? Which social media calendar management tools have you used?


Questions related to Social media calendar management tools:

What is a social media management tool?

A social media management tool helps you to automate all your social media activities related to brand awareness and conversions. With the help of these tools you’re consistent on social media channels and know how to reach your audience at appropriate times.
Some tools also allow automated blog posting.

Which is the best social media management tool with calendar?

Some of the good choices are Agorapulse, Sendible and SproutSocial.

How to manage my social media calendar?

Below are a few steps to follow:
Do an audit of your social media channels and content
Choose the channels
Decide what you want to place in your calendar schedule and create workflow
Craft your posts
Take insights from your team

How social media content calendar helps?

A social media content calendar helps you to plan and schedule ahead and improve your online marketing efforts. Some calendar tools also allow team collaboration which further improves productivity where you have all tasks in one place. They also provide content ideas that your audience will be interested in and also allows blog posting.

Who should use social media tools?

A social media tool should be such that fits your budget and fulfils your important social media marketing goals. With so many options in the market getting the best one is solely dependent on your need.

How often should you post on social media?

You should focus on posting 1 to 2 times a day. The thumb rule is to be consistent and post optimally not too much nor too less.

What are the different types of social media networks?

1.) Social networks – Facebook, Twitter, Linkedin
2.) Consumer review networks – Zomato, Airbnb
3.) Discussion forums – Reddit, Quora
4.)Media sharing networks – Instagram, Snapchat
5.) Bookmarking and content curation – Pinterest

Which is the best social network for Ecommerce marketing and advertising?

The best social networks for e-commerce advertising are Facebook, Instagram, Pinterest, Twitter, and Linkedin.

How can an Instagram calendar help my marketing strategy?

Instagram requires you to show up every day with valuable content. When you plan your content in advance then you can show up frequently and at the same time share valuable content.

What does content strategy should look like?

Some of the most basic aspects to consider for content strategy are:
1.) Selecting the right social media platform
2.) Understanding your target audience needs and time to post
3.) Create a social media calendar
4.) Create goals for your content
5.) Plan and experiment with different content formats
6.) Measure the analytics

Are content marketing and content strategy the same?

Content marketing comes after content strategy. Content strategy is the campaign while content marketing is the implementation of the campaign.

What is the workflow of a content calendar?

The content calendar is a visual representation that includes the content pieces, the platform where they will go, upcoming partnerships or promotions, and updates to the existing content.

Biswajeeta Rath
Biswajeeta Rath

Biswajeeta here and I am a customer experience and community management leader with over 9 years of hands-on expertise. As a guest writer, I provide authoritative insights on #uxresearch, #designthinking, #businessanalytics, #customercentricity, and #communitymanagement. With a data-driven and ever-curious approach, I help clients become more customer-focused through research, strategy, and technology implementation. I have deep knowledge across SaaS testing, social media marketing, influencer engagement, and operational improvements. I leverage skills in user research, market research, design thinking, data analysis, and stakeholder management to elevate customer centricity. My experience driving end-to-end community engagement for brands gives me unique perspective on customer needs and pain points. I am passionate about continuous learning and translating research into actionable strategies that create meaningful customer experiences. With my mantra "do whatever you can with whatever you have," I solve complex challenges with creativity and an analytical mindset.

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  1. Whoa! Ꭲhis blog loоks exaϲtly liҝе mʏ old one!

    Іt’s on a totally different subject but it hаs pretty mᥙch tһe ѕame layout аnd design. Great
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  2. Sendible has been of great help in reducing workload that we often did to schedule our posts and manage our social media campaigns.So, we can focus more on creating quality content and improving our work efficiency.

  3. There are plenty of social media calendar management tools in the market and finding the best one for your business is pretty tough. But, after reading your post I think I can find the one that will help my business grow and at the same time be affordable. Thanks a lot for this post.

  4. Content tips are really good tips you give me any other tips also good but content tips I m looking for these tips i appreciate your work thank you for sharing these tips to us