6.8/10 (Expert Score)
Product is rated as #32 in category Email Marketing Tools & Service Providers
Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Feedback
4.5
PROS:
  • Subscriber Management
  • Campaign Management
  • Value for money
  • Customer Service
  • Email Campaigns
CONS:
  • eCommerce Integration
  • Customer Survey
  • Support
  • Slowness

Details about Brevo

Brevo (Formerly SendinBlue) is a powerful all-in-one marketing automation platform that helps businesses communicate with their customers effectively

One of the key benefits of Brevo is its ability to help businesses create targeted email campaigns. With a drag-and-drop email editor, businesses can easily design visually appealing emails that resonate with their customers. The platform also includes pre-designed email templates that businesses can customize to suit their brand and messaging.

In addition to email campaigns, Brevo allows businesses to manage SMS messaging as well. This feature enables businesses to reach their customers on their mobile devices with personalized messages, promotions, and alerts. With the ability to segment and target customers based on their behavior and preferences, businesses can ensure their messaging is highly relevant and engaging.

Another important aspect of Brevo is its automation workflows. Businesses can automate repetitive marketing tasks such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. This not only saves time but also ensures a consistent customer experience across all touchpoints.

Brevo also provides in-depth performance analytics, allowing businesses to track the success of their marketing campaigns and make data-driven decisions. The platform includes metrics such as email open rates, click-through rates, and conversion rates, providing businesses with valuable insights into the effectiveness of their messaging.

Brevo is a powerful tool for businesses looking to improve their marketing communication efforts. With its all-in-one solution, businesses can streamline their marketing tasks and deliver highly targeted, personalized messaging to their customers.

Brevo key features include email campaigns with a drag-and-drop editor and customizable templates, SMS messaging, automation workflows, performance analytics, and advanced targeting and segmentation capabilities.

Information and links for Brevo:

The platform also includes integrations with popular e-commerce and CRM tools, making it a versatile solution for businesses of all sizes. Brevo (Formerly SendinBlue) was founded in 2012 as a digital marketing platform with a focus on email marketing. Since then, it has expanded to offer a wide range of marketing automation tools to help businesses communicate with their customers effectively.

Related Posts and Discussions:

Price Plans of Brevo

Brevo is an all-in-one marketing automation platform that helps businesses communicate effectively with their customers. With Brevo, businesses can create targeted email campaigns, manage SMS messaging, automate marketing workflows, and track performance analytics all in one place.

Brevo offers a variety of pricing plans to meet the needs of businesses of all sizes. The Free plan allows for up to 300 emails per day and unlimited contacts, making it a great option for small businesses just starting out. The Lite plan starts at $25 per month and includes up to 10,000 emails per month, advanced statistics, and the ability to remove the Brevo logo from emails. With features like email campaigns, SMS messaging, and automation workflows, businesses can streamline their marketing efforts and improve their customer engagement.

Alternatives of Brevo

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Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively. With a range of features including email campaigns, SMS messaging, automation workflows, and performance analytics, Brevo offers businesses an all-in-one solution for managing their marketing efforts.
Deployment: Cloud Hosted, SaaS
More details +
Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Feedback
4.5
PROS:
  • Subscriber Management
  • Campaign Management
  • Value for money
  • Customer Service
  • Email Campaigns
CONS:
  • eCommerce Integration
  • Customer Survey
  • Support
  • Slowness
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ZOHO Campaigns is a comprehensive platform that empowers your marketing and sales teams to create, automate, and optimize email campaigns for effective customer engagement. With its intuitive interface, powerful features, and seamless integration with other ZOHO products, ZOHO Campaigns is the ultimate tool for businesses looking to enhance their email marketing strategies and drive meaningful customer interactions.
Deployment: SaaS
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ZOHO Campaigns is a comprehensive platform that empowers your marketing and sales teams to create, automate, and optimize email campaigns for effective customer engagement. With its intuitive interface, powerful features, and seamless integration with other ZOHO products, ZOHO Campaigns is the ultimate tool for businesses looking to enhance their email marketing strategies and drive meaningful customer interactions.
Design
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Easy to use
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Features
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Email Delivery
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  • Automation and Workflow Capabilities
  • Multi-Channel Marketing
  • Analytics and Reporting
  • Integration with ZOHO CRM
CONS:
  • Learning Curve
  • Cost
  • Limited Customization
  • Integration with Non-ZOHO Apps
  • Support and Documentation
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Vertical Response is a user-friendly and comprehensive email marketing platform that can be a valuable tool for small businesses looking to engage with their customers and drive results through effective email campaigns.
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Vertical Response is a user-friendly and comprehensive email marketing platform that can be a valuable tool for small businesses looking to engage with their customers and drive results through effective email campaigns.
Design
4.9
Easy to use
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Features
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Email Delivery
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PROS:
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CONS:
  • Limited Features
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  • Support and Resources
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SendX, the all-in-one email marketing platform that empowers your marketing and sales team to create highly targeted and personalized email campaigns to engage with your customers like never before.
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With SendX, you can unlock the full potential of your small business email marketing by creating personalized and engaging email campaigns that resonate with your audience and drive meaningful results.
Design
7.2
Easy to use
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Email Delivery
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PROS:
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CONS:
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  • Deliverability Concerns
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Design
4.6
Easy to use
5.1
Price
10
Features
7.5
Email Delivery
9.8
PROS:
  • Advanced Segmentation
  • Automation
  • Deliverability Tools
  • Integration Flexibility
  • User-friendly Interface
CONS:
  • Cost
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  • Setup and Integration
  • Overwhelming Features
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Design
7.3
Easy to use
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Price
9.5
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Email Delivery
9
PROS:
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CONS:
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Design
8.4
Easy to use
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Price
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Features
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Email Delivery
7.3
PROS:
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CONS:
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Easy to use
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CONS:
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User Feedback Analytics of Brevo

Here are the top 5 reasons why users love Brevo, based on the details extracted from the positive reviews:
  1. Spanish and French Language Reviews: It seems one cluster is primarily Spanish and French language reviews, discussing the service, diversity, and other aspects of the platform.
  2. Campaign Design and API: Users appreciate the campaign design features and the API. They find the templates and user interface to be best in class and easy to use.
  3. Marketing Platform: Brevo is praised as an easy-to-use marketing platform. Users particularly like its email marketing features and compare it favorably to other platforms like SendinBlue.
  4. Builder and Landing Pages: Users find the drag-and-drop builder for creating emails and landing pages to be effective. They appreciate the ease of managing contacts.
  5. Ease of Use and Support: The ease of use and support from the team at Brevo are highly praised. Users find it simple to create email campaigns and send emails.
Here are the top 5 reasons why some users may not be satisfied with Brevo, based on the details extracted from the negative reviews:
  1. Spam and Campaign Issues: Users report issues with spam and difficulties with certain campaign features. They find some procedures hidden and the page builder annoying.
  2. Support and Contact Upload: Some users express dissatisfaction with the support offered. They also report restrictions when trying to upload new contacts and use certain features.
  3. Emails and List Restrictions: Users have concerns about the handling of emails, particularly with the free version of the product. They find the list restrictions and the bounce rate to be problematic.
  4. Time and Filter Issues: Some users believe that the product isn’t evolving as expected over the years. They report issues with filters and fees.
  5. Platform Issues: Users report issues with the platform, finding it slow and taking a long time to load. They find it difficult to work with and unsuitable for small daily tasks.
These user feedback analysis are based on 500 review samples, so they may not fully represent all positive and negative aspects of the product. The review samples were collected from Trustpilot, G2Crowd, Capterra, SoftwareAdvice, TechnologyAdvice, GetApp, Crozdesk.

FAQs related to Brevo

How does Brevo help businesses drive more sales?


Brevo provides tools and features such as email marketing, marketing automation, and landing pages to help businesses reach and engage with their target audience.

How to use Brevo to create and send email campaigns?


Brevo provides an email marketing tool that businesses can use to create and send email campaigns.

How can I ensure that my emails are delivered to my subscribers' inboxes?


Brevo provides tools and resources to help businesses improve their email deliverability, such as email validation and authentication.

How to customize the design of my emails in Brevo?


Brevo provides customizable email templates and a drag-and-drop email builder to help businesses create professional-looking emails.

How to automate my email marketing campaigns in Brevo?


Brevo provides marketing automation tools that businesses can use to set up automated email campaigns.

How to segment my email list in Brevo?


Brevo provides segmentation tools to help businesses target specific groups of subscribers with relevant messages.

How to track email campaign performance in Brevo?


Brevo provides detailed reporting and analytics on email campaign performance, such as open rates and click-through rates.

How to use Brevo to create and manage landing pages?


Brevo provides a landing page builder that businesses can use to create and manage landing pages.

Can I track landing page performance in Brevo?


Brevo provides detailed reporting and analytics on landing page performance, such as conversion rates and bounce rates.

How to use Brevo to send SMS messages to my subscribers?


Brevo provides an SMS marketing tool that businesses can use to send text messages to their subscribers.

How to integrate Brevo with other marketing tools and platforms?


Brevo can integrate with other marketing tools and platforms such as CRM systems and social media platforms.

How to use Brevo to create and manage Facebook ads?


Brevo provides a Facebook ads integration that businesses can use to create and manage Facebook ads.

How can I use Brevo to create and manage lead capture forms?


Brevo provides lead capture form templates and a drag-and-drop form builder to help businesses create and manage lead capture forms.

Can I use Brevo to create and manage surveys?


Brevo provides a survey tool that businesses can use to create and manage surveys.

How can I ensure that my email campaigns are GDPR-compliant in Brevo?


Brevo provides tools and resources to help businesses ensure that their email campaigns are GDPR-compliant, such as consent forms and data management tools.

Can I use Brevo to set up abandoned cart emails?


Brevo provides an abandoned cart email feature that businesses can use to send targeted emails to customers who have abandoned their shopping carts.

How to use Brevo to set up welcome emails for new subscribers?


Brevo provides automation features that businesses can use to set up welcome emails for new subscribers.

How to use Brevo to set up triggered emails based on subscriber behavior?


Brevo provides marketing automation features that businesses can use to set up triggered emails based on subscriber behavior, such as abandoned cart emails and re-engagement emails.

How to use Brevo to create and manage A/B tests for my email campaigns?


Brevo provides A/B testing features that businesses can use to test different variations of their email campaigns.

Specification: Brevo

Common Specifications
Alternative to

Mailchimp

Customer Type

Marketing agencies, Medium business, Small business

Deployment Type

Cloud Hosted, SaaS

Device Supported

Mac OS, Windows

Pricing Model

Annual Subscription, Freemium, Monthly Subscription

Support Options

Email/Help Desk, FAQs/Forum, Knowledge Base

Training Options

Documentation

Specification
Email Marketing Features

AB Testing, Blacklist Management, Campaign Scheduling, CAN SPAM Compliance, List Management, Multi-Channel Marketing, Web Forms, WYSIWYG Editor, CRM integration, CNAME, Data import/export, GDPR-compliant, Tracking

Deals & Offers of Brevo

Here are the list of latest deals and alternatives available.

10 reviews for Brevo

4.6 out of 5
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  1. Martin

    SendinBlue offers a simple and user-friendly interface that is easy to navigate, even for beginners.

    + PROS: Affordable pricing plans: SendinBlue offers pricing plans that are affordable, especially for small businesses. The platform offers a free plan with limited features, while its paid plans start at $25/month, making it one of the cheapest email marketing solutions in the market.
    - CONS: Limited customization: They are limited in terms of customization. Customizing templates can be a challenge, especially for users who are not familiar with coding.
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  2. Emily Walker

    Brevo has greatly improved our marketing communication efforts with its comprehensive features and automation workflows.

    + PROS: Brevo has been a valuable marketing automation platform for our team, allowing us to effectively communicate with our customers and streamline our marketing efforts.
    - CONS: One drawback we've experienced with Brevo is the limited integration options with certain e-commerce platforms, which has required some extra workarounds for seamless integration.
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  3. Brandon Garcia

    Our experience with Brevo has been highly positive overall.

    + PROS: Brevo's comprehensive features and automation workflows have significantly improved our marketing communication efforts.
    - CONS: We have encountered some limitations in terms of integration options with certain e-commerce platforms, requiring extra workarounds for seamless integration.
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  4. Garner Escoto

    My journey with Brevo began when our previous email marketing tool was failing to meet our needs. Transitioning to Brevo was a breath of fresh air. The user interface is intuitive, and the email campaign analytics are top-notch, providing deep insights into customer engagement. I recall a campaign where we targeted a specific demographic, and the results were astounding, with a 40% increase in open rates. However, I did encounter some issues with template customization. The options felt limited, and getting the design just right was more challenging than anticipated.

    + PROS: Intuitive interface, excellent analytics, significant increase in engagement rates.
    - CONS: Limited template customization options, challenging to achieve the desired design.
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  5. Athelstan Constant

    Having used Brevo for over a year, I’m generally satisfied with its performance. The email deliverability rate is impressive, and the segmentation features have allowed us to tailor our campaigns effectively. The learning curve was steeper than anticipated. Initially, navigating through the various features was overwhelming, and it took several tries to get the hang of it. Additionally, the mobile app lacks some functionality available on the desktop version, which can be limiting when on the go.

    + PROS: High deliverability rate, effective segmentation features.
    - CONS: Steep learning curve, mobile app lacks some desktop features.
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  6. Nick Downer

    Brevo has been instrumental in scaling up our email marketing strategies. The A/B testing feature has provided valuable insights, leading to more successful campaigns. I recall one instance where tweaking the subject line based on A/B test results doubled our click-through rate, platform does experience occasional downtimes, which can disrupt ongoing campaigns. Recently, there was an outage during a major product launch, which was quite inconvenient.

    - CONS: Occasional platform downtimes can disrupt important campaigns.
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  7. Verla Peabody

    As a marketing professional, I appreciate the depth of analytics Brevo provides. It’s fascinating to track customer behavior and tweak strategies accordingly. The integration with other tools is seamless, enhancing our overall workflow. Pricing model can be a bit confusing. Initially, we underestimated our needs and had to upgrade sooner than expected, which was a bit of a budgetary surprise. Brevo email editor is not as user-friendly as I would like, leading to some frustrating moments.

    + PROS: Deep analytics, seamless integration with other tools.
    - CONS: Confusing pricing model, email editor not very user-friendly.
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  8. Anna-Maria

    After integrating Brevo into our workflow, we saw a significant uplift in engagement. The platform’s intuitive design and robust automation features streamlined our marketing campaigns, leading to a 30% increase in lead conversion.

    + PROS: Standout feature for us was the advanced segmentation and personalization capabilities, allowing us to target our audience with precision. The ease of creating high-converting landing pages without needing extensive design knowledge was a game-changer.
    - CONS: However, transitioning from our previous platform was a bumpy road. We encountered several integration issues, particularly with our existing CRM system, leading to a frustrating first month. The customer support, while helpful, was often slow to respond, exacerbating the situation.
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  9. Raimondo Murari

    Landing page builder was a revelation, increasing our campaign’s conversion rates by over 40%. The platform’s vast template library saved us time and effort.

    + PROS: A/B testing feature was particularly beneficial, allowing us to optimize our pages for maximum impact.
    - CONS: Mobile responsiveness sometimes fell short. Several of our landing pages did not display as intended on mobile devices, leading to a less than optimal user experience.
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  10. Adam Boudreau

    The sales platform within Brevo provided us with a comprehensive overview of our sales pipeline, increasing efficiency and sales closure rates by 25%.

    + PROS: The ease of tracking and managing leads in one place was highly appreciated by our sales team, enhancing productivity.
    - CONS: Despite its strengths, the platform's learning curve was steep for our team. New users found the interface overwhelming, which slowed down adoption and initial productivity.
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