Campaign Monitor Pricing – Economical or Expensive?

Campaign Monitor pricing can be seen as both economical and expensive, depending on your needs. Its Basic plan starts at $9/month for up to 500 contacts, which is affordable for small businesses. However, as your contact list grows, costs increase significantly, with the Unlimited plan reaching $149/month. While it offers advanced features like automation and analytics, the pricing may be considered expensive for larger businesses or those with extensive email lists. It's best for businesses prioritizing design and ease of use.
Campaign Monitor Pricing – Economical or Expensive?

Campaign Monitor, known for its intuitive design and powerful features, it’s a go-to for businesses looking to build and manage their email campaigns. But here’s the catch: pricing is always a key concern, especially for businesses on a budget.

Campaign Monitor offers a solid range of features like custom templates, automation workflows, and real-time reporting. But as with any premium tool, you’ve got to ask yourself: is it worth the cost? Pricing isn’t just about what’s written on the subscription page; it’s about the value you get for the dollars spent. That’s what really counts, right? For startups or small businesses, every cent counts, and you need to know whether Campaign Monitor pricing structure matches your needs.

In this analysis, we’ll break down the different pricing tiers, uncover hidden fees, and compare Campaign Monitor to its competitors. Ultimately, we’re answering the big question: is Campaign Monitor an economical choice, or is it a bit on the pricier side for what it offers? Let’s dive in and find out.

Campaign Monitor offers three main pricing tiers designed to fit businesses of varying sizes and needs. The Lite Plan starts at $12 per month, giving you access to fundamental email marketing tools like drag-and-drop builders and templates. The Essentials Plan, priced higher, offers more flexibility with unlimited emails, and is ideal for growing businesses. The Premier Plan comes with advanced features like segmentation tools and priority support, making it perfect for larger, scaling companies. While there is no free tier, a free trial allows users to test the platform before committing.

A Clear Breakdown of Campaign Monitor Flexible and Scalable Pricing Plans:

FeatureLite PlanEssentials PlanPremier Plan
Starting Price (Per Month)$12$29$159
Email SendsLimitedUnlimitedUnlimited
Drag-and-Drop BuilderYesYesYes
Customizable Template LibraryYesYesYes
Custom Coded TemplatesNoYesYes
Branded TemplatesNoYesYes
Segmentation ToolsBasicAdvancedAdvanced
A/B TestingYesYesYes
Automation FeaturesBasicAdvancedAdvanced
Advanced Engagement SegmentsNoYesYes
Real-Time ReportingYesYesYes
Signup FormsYesYesYes
Mobile OptimizationYesYesYes
Transactional EmailsNoYesYes
Link ReviewNoNoYes
Design & Spam TestingNoNoYes
Email SupportYesYesYes
Priority SupportNoNoYes
Phone SupportNoNoYes
Dedicated IP AddressNoNoOptional Add-On
A comparison table outlining the current Campaign Monitor pricing plans

Campaign Monitor Lite Plan

Lite Plan: An Entry-Level Option

The Lite Plan, or Basic Plan, is Campaign Monitor most affordable entry-level offering, tailored for small businesses or individuals who are just getting started with email marketing. Priced at $12/month, it includes essential features like the drag-and-drop email builder, a customizable template library, and basic segmentation tools.

Campaign Monitor Price Plans

Other handy tools include real-time reporting, mobile optimization, and A/B testing. It also offers security with user roles, permissions, and two-factor authentication. This plan is ideal for those looking for a simple, user-friendly platform without all the bells and whistles but with enough functionality to create impactful campaigns.

Campaign Monitor Lite Plan Key Points:

  • Best for: Ideal for small businesses and individuals just starting with email marketing, offering essential tools at a low cost.
  • Pro: Affordable entry-level plan with a user-friendly interface, great for simple email campaigns.
  • Con: Lacks advanced features like automation and advanced segmentation, which may limit scalability for growing businesses.

Campaign Monitor Essentials Plan

Essentials Plan: Mid-Tier for Growing Businesses

The Essentials Plan is Campaign Monitor mid-tier option, designed for businesses that are expanding and need more robust features to engage their audience. Priced higher than the Lite Plan, this package includes everything from the Lite Plan, plus added tools like Marigold Liveclicker Express for real-time personalization, prebuilt journeys for automated workflows, and transactional emails to support e-commerce transactions.

Businesses can also benefit from custom fields, dynamic content, and countdown timers for time-sensitive campaigns. With advanced segmentation and time-zone sending, this plan is ideal for businesses looking to boost engagement and drive growth.

Campaign Monitor Essentials Plan Key Points:

  • Best for: Suited for growing businesses needing more advanced features like unlimited emails, automation, and custom templates.
  • Pro: Offers a solid balance of advanced features at a mid-range price, including automation workflows and dynamic content.
  • Con: As your contact list grows, the cost increases significantly, making it less affordable for businesses with large subscriber bases.

Campaign Monitor Premier Plan

Premier Plan: Advanced Features for Scaling Companies

The Premier Plan is Campaign Monitor top-tier offering, aimed at larger companies with more complex email marketing needs. Priced at a premium, this plan includes all the features of the Essentials Plan but adds advanced tools for serious scalability. You get unlimited emails, advanced segmentation tools for targeting, and features like design and spam testing to ensure your emails hit the mark.

The Premier Plan also comes with priority support, including phone and deliverability assistance, ideal for companies running high-stakes email campaigns. With additional features like link review and training videos, this plan is geared toward businesses that need full control and detailed insights to optimize their email marketing strategy. For companies managing large subscriber lists or complex workflows, the Premier Plan provides the resources to scale effectively while maintaining high email deliverability and engagement.

Campaign Monitor Premier Plan Key Points:

  • Best for: Ideal for large enterprises or organizations needing advanced features, such as priority support, advanced segmentation, and high-volume email sending.
  • Pro: Offers powerful tools like design and spam testing, advanced reporting, and deliverability support to optimize large-scale email campaigns.
  • Con: The high cost makes it less accessible for smaller businesses or those with tight budgets, particularly when handling large subscriber lists.

Campaign Monitor vs Competitors

Campaign Monitor Pricing Compared to Competitors

When evaluating Campaign Monitor pricing, it’s essential to stack it up against other major players like Mailchimp, Constant Contact, and Klaviyo. Campaign Monitor tends to sit on the pricier end, especially when compared to Mailchimp, which offers more affordable options for small businesses. While Campaign Monitor excels in user-friendly design and customer support, Mailchimp free tier and cheaper plans often make it more attractive to budget-conscious businesses.

Constant Contact, on the other hand, also provides competitive pricing but lacks some of the more advanced automation features that Campaign Monitor offers. If you’re an ecommerce business, Klaviyo might give you more bang for your buck, as it offers powerful tools designed for ecommerce integrations, but its pricing can soar for high-volume senders. Campaign Monitor finds its sweet spot with businesses needing straightforward tools and great customer support, but when it comes to cost, other platforms may deliver more value for certain use cases.

Constant Contact vs. Campaign Monitor
Constant Contact pricing is generally more affordable, but Campaign Monitor offers more sophisticated automation features, making it better suited for businesses with complex email strategies.

Klaviyo vs. Campaign Monitor
For ecommerce businesses, Klaviyo might offer better overall value due to its advanced targeting and automation tools, but its costs can outpace Campaign Monitor at scale.

Here is a comparison table that includes Campaign Monitor and three other popular email marketing tools (Mailchimp, Constant Contact, Klaviyo) based on varying contact lists (from 1,000 to 100,000 contacts):

ContactsCampaign Monitor (Lite)Mailchimp (Essentials)Constant Contact (Standard)Klaviyo
1,000$44/month$26.50/month$55/month$30/month
5,000$70/month$75/month$110/month$100/month
10,000$109/month$110/month$160/month$150/month
25,000$224/month$270/month$310/month$400/month
50,000$369/month$385/month$460/month$720/month
100,000$369/month$445/month$1380/month
This table compares basic features for growing businesses and small to mid-sized companies.

Making a Right Choice

Is Campaign Monitor Pricing Right for Your Business?

Deciding whether Campaign Monitor is the right fit depends largely on your business size and email marketing needs. For small businesses, the Lite plan might suffice, offering core features without overloading on advanced tools. However, as your business scales, you may find that the Unlimited or Premier Plans better match your growing needs, especially if you require advanced segmentation or higher email volumes.

For mid-market businesses, Campaign Monitor mid-tier options, particularly the Unlimited Plan, strike a balance between affordability and scalability. It offers features like automation workflows and dynamic content that are essential for businesses looking to drive deeper customer engagement without breaking the bank.

For larger enterprises, the Premier Plan robust suite of features, including priority support and deliverability assistance, ensures smooth, high-volume email campaigns. While Campaign Monitor pricing might seem high compared to some competitors, its ease of use, design flexibility, and support may justify the cost for companies seeking a more tailored email marketing experience.

In the end, Campaign Monitor pricing may not be the cheapest, but for businesses prioritizing design, user-friendliness, and powerful automation, it offers significant long-term value.

Here’s a table with Campaign Monitor price plans and the ideal users for each:

Price PlanStarting PriceIdeal Users
Lite Plan$12/monthIndividuals or small businesses starting with email marketing.
Essentials Plan$29/monthGrowing businesses needing advanced features like automation and unlimited emails.
Premier Plan$159/monthLarge enterprises requiring advanced segmentation, priority support, and scalability.
Campaign Monitor pricing plans and the ideal user match for each plan

Maximizing Value

How Campaign Monitor Pricing Scales With Your Business?

Campaign Monitor pricing is designed to scale alongside your business, offering flexibility as your needs evolve. For small businesses, the Lite Plan starts at a modest $12/month, providing core tools like email builders and basic automation. As your business expands, the Unlimited Plan accommodates larger email lists and more sophisticated marketing strategies with unlimited emails and dynamic content options.

For growing companies, upgrading to the Premier Plan ensures you have access to advanced features like priority support, design and spam testing, and enhanced segmentation tools. This scalability allows businesses to leverage more powerful tools without switching platforms.

Campaign Monitor tiered approach to pricing ensures that as your audience grows, your email marketing capabilities grow with it—without sacrificing user experience or requiring a significant investment in a new platform. Whether you’re sending a handful of emails or managing large-scale campaigns, Campaign Monitor offers a structured path to ensure that you only pay for what you need, when you need it. This flexibility makes it a strong option for businesses looking to scale smoothly while maintaining high levels of engagement and customer interaction.

Here’s a table with Campaign Monitor price plans based on varying numbers of contacts:

ContactsLite PlanEssentials PlanPremier Plan
1,000 Contacts$44/month$69/month$169/month
5,000 Contacts$70/month$109/month$189/month
10,000 Contacts$109/month$169/month$279/month
25,000 Contacts$224/month$399/month$509/month
50,000 Contacts$369/month$599/month$999/month
100,000 Contacts$369/month$599/month$999/month
This table reflects how Campaign Monitor pricing scales with the number of contacts for each plan.

Here’s a table with Campaign Monitor price plans based on the number of emails sent per month:

Emails Sent per MonthLite PlanEssentials PlanPremier Plan
1,000 Emails$12/month$69/month$169/month
10,000 Emails$44/month$69/month$169/month
50,000 Emails$109/month$109/month$189/month
100,000 Emails$224/month$169/month$399/month
500,000 Emails$224/month$169/month$279/month
1,200,000 Emails$224/month$169/month$279/month
This table shows how Campaign Monitor pricing scales as the number of emails sent increases, with higher email volume corresponding to higher costs across all pricing tiers.

Our Observation

Sharing Our Observation

Here is the review for each Campaign Monitor price plan, based on personal testing and comparison with other similar email marketing tools:

PlanOur ReviewComparison with CompetitorsSuggested Improvements
Lite PlanAffordable at $12/month, perfect for small businesses. Easy to use but lacks advanced segmentation and automation tools.Cheaper than Mailchimp similar plan, but offers fewer features.Add basic automation tools to make it more competitive for startups.
Unlimited PlanGreat value for growing businesses. Unlimited emails and solid automation tools are a bonus, but pricing scales quickly with larger contact lists.Comparable to Klaviyo in functionality but more expensive for larger contact bases.Improve scalability to manage rising costs for large businesses.
Premier PlanIdeal for enterprises, offering advanced segmentation and priority support. Pricing feels steep for some, especially compared to Constant Contact premium tiers.More expensive than Constant Contact but offers better design flexibility and automation.Include more advanced reporting tools and competitive pricing for large-volume users.
This table provides feedback on features, compares Campaign Monitor to competitors, and suggests areas for improvement in each pricing plan.

FAQs

Questions About Campaign Monitor Pricing and Features

What pricing plans does Campaign Monitor offer?

Campaign Monitor provides three main plans: Lite, Unlimited, and Premier, each with different features and pricing tiers.

How much does Campaign Monitor cost for small businesses?

The Lite Plan starts at $12 per month for small businesses, offering core email marketing tools at an affordable price.

Does Campaign Monitor offer a free trial?

Yes, Campaign Monitor offers a free trial to help users test the platform before committing to a paid plan.

Are there hidden costs?

Yes, additional costs can arise from email volume overages, add-on features like dedicated IP addresses, and enhanced customer support.

How does Campaign Monitor compare to Mailchimp in terms of pricing?

While Mailchimp offers a free tier, Campaign Monitor can be more expensive but provides better design flexibility and segmentation options.

What is the best plan for ecommerce businesses?

For ecommerce, the Premier Plan is ideal due to its advanced features like segmentation, dynamic content, and priority support.

How do Campaign Monitor pricing tiers compare to Klaviyo?

Campaign Monitor is generally more affordable at lower tiers, but Klaviyo offers more advanced automation for ecommerce businesses at higher pricing.

Is Campaign Monitor worth it for a growing business?

For businesses looking to scale, Campaign Monitor Unlimited Plan offers good balance with features like unlimited emails and advanced automation.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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