Omnisend Pricing – Is It Suitable for Ecommerce Needs?

Omnisend offers tiered pricing, making it suitable for various eCommerce needs. The free plan includes basic email features, while paid plans start at $16/month, offering more advanced tools like automation, SMS, and segmentation. The Pro plan, at $59/month, includes priority support and enhanced reporting. With eCommerce-focused features like cart recovery, product recommendations, and integrations with major platforms, Omnisend pricing is competitive and scalable, making it a strong choice for growing online businesses.
Omnisend Pricing – Is It Suitable for Ecommerce Needs?

Omnisend is an omnichannel marketing automation platform specifically tailored for ecommerce. Whether you’re just starting out or scaling your business, Omnisend allows you to communicate with your customers across email, SMS, and even push notifications—all from one platform. This integrated approach helps businesses maintain consistent communication and offers personalized customer experiences, which, in turn, drives higher conversions.

With Omnisend, automation is at its core. Whether you’re setting up abandoned cart reminders or post-purchase follow-ups, it’s all automated. Segmentation is another powerful tool—grouping customers based on behavior or purchase history ensures your message hits the right people. The platform also includes customizable templates, A/B testing for campaign optimization, and detailed customer lifecycle reports to help you refine your strategies over time.

Omnisend offers three main pricing tiers: Free, Standard, and Pro, each catering to different business needs. The Free plan is great for getting started, offering up to 500 emails per month and limited SMS credits. The Standard plan is priced at $16/month and includes 6,000 emails, with expanded SMS and automation features. The Pro plan, at $59/month, is designed for businesses looking to scale, with unlimited emails, advanced reporting, and dedicated support. All plans include features like segmentation, automation workflows, and ecommerce integrations, making them adaptable to various business stages.

Here’s a detailed comparison table of Omnisend current price plans based on key features:

FeaturesFree PlanStandard PlanPro Plan
Contacts2505002,500
Emails/Month5006,000Unlimited
Web Push Notifications500UnlimitedUnlimited
SMS Credits$1Limited3,540/month
SegmentationYesYesYes
Automation WorkflowsBasicAdvancedAdvanced
Email TemplatesYesYesYes
A/B TestingNoYesYes
Product RecommendationsNoYesYes
Website TrackingLimitedYesYes
Reports & AnalyticsBasicBasicAdvanced
24/7 SupportLimitedYesYes, Priority
IntegrationsBasicYesYes
Custom BrandingNoYesYes
Customer Success ManagerNoOptional (from $400)Optional (from $400)
This breakdown outlines the flexibility and scalability Omnisend offers to cater to various business sizes and needs.

Omnisend Free Plan

Omnisend Free Plan: Is It Enough for Beginners?

Omnisend Free plan is a great entry point for small businesses or those just exploring email marketing. It offers 500 emails per month to 250 contacts, 500 web push notifications, and basic segmentation and automation features. You also get $1 in free SMS credits to try out their messaging capabilities. While limited, it includes essential tools like customizable email templates and basic reports, allowing businesses to experiment with automation and segmentation without the upfront cost. For startups or brands looking to dip their toes into marketing automation, this plan provides a solid foundation.

Omnisend Pricing
  • Best for: Small businesses or beginners exploring email marketing with minimal budget.
  • Pro: Offers essential marketing features like automation and segmentation, making it a great starting point for those new to ecommerce marketing.
  • Con: Limited to 500 emails per month and 250 contacts, which may not be enough for rapidly growing businesses.

Omnisend Standard Plan

Omnisend Standard Plan: The Balance of Cost and Functionality

The Standard plan is designed for growing businesses, offering a solid balance between cost and functionality at $16/month. It provides up to 6,000 emails to 500 contacts, unlimited web push notifications, and 1,000 published product reviews—making it ideal for ecommerce businesses ready to scale. This plan also comes with essential tools like automation workflows, segmentation, and SMS capabilities. Additionally, 24/7 priority support ensures that your business gets the help it needs, while access to a customer success manager is available for larger-scale businesses starting at $400. This plan is perfect for medium-sized companies looking to boost their email marketing efforts.

  • Best for: Medium-sized ecommerce businesses looking for a cost-effective plan to scale their marketing efforts.
  • Pro: Offers a significant increase in features, including 6,000 emails/month, advanced segmentation, and automation tools for a relatively low cost of $16/month.
  • Con: While it provides good value, it may still lack advanced analytics and priority support that larger businesses might require.

Omnisend Pro Plan

Omnisend Pro Plan: The Best Value for Growing Businesses

The Pro plan is perfect for businesses looking to scale their marketing efforts without limits. Priced at $59/month, this plan gives you unlimited emails and web push notifications, which are ideal for high-volume senders. It supports up to 2,500 contacts and offers more robust features, including advanced reporting tools that provide deeper insights into campaign performance.

You’ll also receive 24/7 priority support and access to a customer success manager, ensuring your campaigns run smoothly. For businesses needing to leverage SMS marketing, the Pro plan includes up to 3,540 monthly SMS credits, making it a great value for companies focused on omnichannel engagement. If you’re aiming to maximize customer interaction with personalized workflows and in-depth analytics, the Pro plan delivers the most power and flexibility for growing ecommerce brands.

  • Best for: High-volume ecommerce businesses that need advanced features and scalability for omnichannel marketing.
  • Pro: Provides unlimited emails, advanced reporting, and 24/7 priority support, making it ideal for growing businesses aiming for deeper customer engagement and analytics.
  • Con: At $59/month, it may be expensive for smaller businesses that don’t need the full range of features, especially if they aren’t utilizing SMS credits and advanced reporting.

Comparing with Competitors

Comparing Omnisend with Competitors

When it comes to pricing and features, Omnisend stands out in the ecommerce space, but how does it stack up against competitors?

Omnisend vs. Mailchimp: While Mailchimp is more versatile across different industries, Omnisend ecommerce-specific features, like SMS marketing and seamless Shopify integration, give it a competitive edge for online stores. Mailchimp pricing starts lower but lacks the depth of ecommerce integration Omnisend offers.

Omnisend vs. Klaviyo: Klaviyo is known for its advanced segmentation and detailed analytics, but it comes with a higher price tag. Omnisend is more budget-friendly for small to mid-sized businesses, offering a wider array of features for a lower cost, although Klaviyo excels in granular data analysis for larger enterprises.

Omnisend vs. GetResponse: GetResponse is a broader marketing platform with strong automation features, but Omnisend outperforms when it comes to e-commerce integrations and omnichannel capabilities like SMS and push notifications. While GetResponse may excel in general marketing, Omnisend tools are specifically crafted for driving e-commerce success.

Here’s a comparison table of Omnisend pricing and three other popular email marketing tools (Mailchimp, Klaviyo, and GetResponse), based on different contact list sizes:

ContactsOmnisend (Standard)Mailchimp (Standard)Klaviyo(Email)GetResponse (Basic)
1,000$20/month$26.50/month$30/month$15.60/month
5,000$81/month$75/month$100/month$44.30/month
10,000$132/month$110/month$150/month$64.80/month
25,000$282/month$270/month$400/month$142.70/month
50,000$413/month$385/month$720/month$245.20/month
100,000$900/month$1380/month$442/month
This table offers a side-by-side comparison of pricing for different contact list sizes across Omnisend and its top competitors, highlighting value differences at various subscription levels.

Is Omnisend Worth?

Is Omnisend Worth It for Your Ecommerce Business?

Omnisend provides a range of pricing tiers that suit businesses at various stages of growth, making it highly adaptable. The Free plan is perfect for startups looking to test the waters without a big investment, while the Standard plan offers a balance between cost and features for medium-sized businesses. For those looking to scale, the Pro plan offers advanced capabilities like unlimited emails, priority support, and advanced reporting.

What sets Omnisend apart is its tight integration with major ecommerce platforms and its focus on driving sales through automation and segmentation. Whether you’re a small business testing marketing strategies or a high-volume ecommerce brand looking for deep customer insights, Omnisend has a pricing plan that fits.

Recommendation:
If you’re just starting out, the Free plan is ideal for basic needs. For growing businesses, the Standard plan balances affordability with essential features, while the Pro plan is best for larger operations that rely on detailed analytics and omnichannel marketing to scale further.

Here’s a summary of Omnisend pricing plans and their ideal users:

PlanStarting PriceIdeal Users
Free Plan$0Small businesses or individuals beginning with email marketing; includes up to 500 emails/month and 250 contacts.
Standard Plan$16/monthGrowing and medium-sized businesses focused on email marketing; offers increased email limits and additional features.
Pro Plan$59/monthHigh-volume senders aiming to enhance marketing with SMS; provides unlimited emails, advanced reporting, and priority support.
This tiered structure allows businesses to select a plan that aligns with their current needs and scale up as they grow.

Maximize the Value

How omnisend Pricing Grows with Your Business?

Omnisend pricing is designed to scale alongside the growth of your business, making it an ideal choice for ecommerce companies of all sizes. As your contact list expands, so does the flexibility of their plans. For small businesses or startups, the Free plan offers basic functionality with no upfront cost. As you accumulate more contacts and need additional features, you can upgrade to the Standard plan, which starts at $16/month for 500 contacts, offering more emails and advanced automation tools.

For larger, high-volume businesses, the Pro plan ($59/month) accommodates unlimited emails, advanced reporting, and premium support. As your list grows to 50,000 or 100,000 contacts, Omnisend offers custom pricing, ensuring you’re not paying for features or contacts you don’t need. This tiered pricing structure allows your email marketing strategy to evolve and expand in sync with your business growth, all while maintaining cost-efficiency at each stage.

Here’s a comparison table showing the pricing of Omnisend based on varying contact list sizes:

ContactsFree PlanStandard PlanPro Plan
1,000$0$20/month$59/month
5,000N/A$81/month$90/month
10,000N/A$132/month$150/month
25,000N/A$282/month$400/month
50,000N/A$413/month$715/month
100,000N/A$900/month$1334/month
This table outlines how Omnisend pricing scales as your contact list grows, with more advanced features becoming available as you move into the higher pricing tiers.

Here’s a pricing table for Omnisend based on the number of emails sent per month across different plans:

Emails/MonthFree PlanStandard PlanPro Plan
1,000 emails$0$20/month$59/month
5,000 emailsN/A$20/month$59/month
10,000 emailsN/A$20/month$159/month
50,000 emailsN/A$81/month$90/month
100,000 emailsN/A$132/month$150/month
1,200,000 emailsN/A$900/month$1334/month
This table highlights how Omnisend pricing increases with higher email volume, offering flexibility as your email marketing scales.

Our Observation

Sharing Our Observation

Here’s a table reviewing each of the Omnisend price plans based on personal experience after testing the tool, along with feedback and comparisons to other email marketing platforms:

Price PlanReview Comparison with Other ToolsFeedback for Improvement
Free PlanGreat for beginners, but 500 emails/month is limiting as your business grows. Usability is smooth, but lacks advanced analytics.Offers more than Mailchimp free plan, less than Klaviyo.Increase email limit and add basic analytics.
StandardSolid plan with 6,000 emails/month and essential features like automation. Perfect for scaling small businesses.More affordable than Klaviyo; similar to Mailchimp in usability but better for ecommerce.Improve customer support response time for smaller teams.
Pro PlanExcellent value for growing businesses with unlimited emails and advanced reporting. Ideal for high-volume senders.Comparable to GetResponse, but offers better ecommerce focus. More expensive than Mailchimp.Add more flexibility in pricing for smaller, high-volume businesses.
This table provides an honest, experience-based comparison of Omnisend plans.

FAQs

Questions About Omnisend Pricing and Features

What is included in Omnisend free plan?

Omnisend free plan offers 500 emails per month, support for up to 250 contacts, 500 web push notifications, and $1 worth of SMS credits. It also includes basic segmentation, automation, and customizable templates.

How does Omnisend pricing compare to Klaviyo?

Omnisend is more affordable for small businesses, while Klaviyo offers advanced features like deeper segmentation at a higher cost. Omnisend provides better value for businesses focused on budget-friendly, ecommerce-specific marketing.

Can I use Omnisend for SMS marketing?

Yes, Omnisend includes SMS marketing in all plans, with additional credits available on the Standard and Pro tiers.

Is Omnisend suitable for small ecommerce businesses?

Absolutely. Omnisend Free and Standard plans are perfect for small businesses just starting with email and SMS marketing, offering essential tools without overwhelming costs.

Does Omnisend offer customizable automation workflows?

Yes, Omnisend provides pre-built workflows for automating common tasks, like abandoned cart emails, and allows for full customization to fit your business’s unique needs.

Which plan is best for an ecommerce business with 10,000 subscribers?

The Pro plan is ideal for businesses with larger subscriber lists, offering unlimited emails and advanced reporting.

What integrations are available with Omnisend?

Omnisend integrates with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce, along with apps like Google Ads, Facebook Ads, and Zapier.

How does Omnisend deliverability compare to other platforms?

Omnisend provides detailed deliverability reports, ensuring high inbox placement rates and offering actionable insights to improve email performance.

What are the limitations of Omnisend free plan?

The free plan limits users to 500 emails per month and basic reporting, making it best for small lists and businesses exploring marketing automation.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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