Omnisend is an omnichannel marketing automation platform specifically tailored for ecommerce. Whether you’re just starting out or scaling your business, Omnisend allows you to communicate with your customers across email, SMS, and even push notifications—all from one platform. This integrated approach helps businesses maintain consistent communication and offers personalized customer experiences, which, in turn, drives higher conversions.
With Omnisend, automation is at its core. Whether you’re setting up abandoned cart reminders or post-purchase follow-ups, it’s all automated. Segmentation is another powerful tool—grouping customers based on behavior or purchase history ensures your message hits the right people. The platform also includes customizable templates, A/B testing for campaign optimization, and detailed customer lifecycle reports to help you refine your strategies over time.
Omnisend offers three main pricing tiers: Free, Standard, and Pro, each catering to different business needs. The Free plan is great for getting started, offering up to 500 emails per month and limited SMS credits. The Standard plan is priced at $16/month and includes 6,000 emails, with expanded SMS and automation features. The Pro plan, at $59/month, is designed for businesses looking to scale, with unlimited emails, advanced reporting, and dedicated support. All plans include features like segmentation, automation workflows, and ecommerce integrations, making them adaptable to various business stages.
Here’s a detailed comparison table of Omnisend current price plans based on key features:
Features | Free Plan | Standard Plan | Pro Plan |
---|---|---|---|
Contacts | 250 | 500 | 2,500 |
Emails/Month | 500 | 6,000 | Unlimited |
Web Push Notifications | 500 | Unlimited | Unlimited |
SMS Credits | $1 | Limited | 3,540/month |
Segmentation | Yes | Yes | Yes |
Automation Workflows | Basic | Advanced | Advanced |
Email Templates | Yes | Yes | Yes |
A/B Testing | No | Yes | Yes |
Product Recommendations | No | Yes | Yes |
Website Tracking | Limited | Yes | Yes |
Reports & Analytics | Basic | Basic | Advanced |
24/7 Support | Limited | Yes | Yes, Priority |
Integrations | Basic | Yes | Yes |
Custom Branding | No | Yes | Yes |
Customer Success Manager | No | Optional (from $400) | Optional (from $400) |
Omnisend Free Plan
Omnisend Free Plan: Is It Enough for Beginners?
Omnisend Free plan is a great entry point for small businesses or those just exploring email marketing. It offers 500 emails per month to 250 contacts, 500 web push notifications, and basic segmentation and automation features. You also get $1 in free SMS credits to try out their messaging capabilities. While limited, it includes essential tools like customizable email templates and basic reports, allowing businesses to experiment with automation and segmentation without the upfront cost. For startups or brands looking to dip their toes into marketing automation, this plan provides a solid foundation.

- Best for: Small businesses or beginners exploring email marketing with minimal budget.
- Pro: Offers essential marketing features like automation and segmentation, making it a great starting point for those new to ecommerce marketing.
- Con: Limited to 500 emails per month and 250 contacts, which may not be enough for rapidly growing businesses.
Omnisend Standard Plan
Omnisend Standard Plan: The Balance of Cost and Functionality
The Standard plan is designed for growing businesses, offering a solid balance between cost and functionality at $16/month. It provides up to 6,000 emails to 500 contacts, unlimited web push notifications, and 1,000 published product reviews—making it ideal for ecommerce businesses ready to scale. This plan also comes with essential tools like automation workflows, segmentation, and SMS capabilities. Additionally, 24/7 priority support ensures that your business gets the help it needs, while access to a customer success manager is available for larger-scale businesses starting at $400. This plan is perfect for medium-sized companies looking to boost their email marketing efforts.
- Best for: Medium-sized ecommerce businesses looking for a cost-effective plan to scale their marketing efforts.
- Pro: Offers a significant increase in features, including 6,000 emails/month, advanced segmentation, and automation tools for a relatively low cost of $16/month.
- Con: While it provides good value, it may still lack advanced analytics and priority support that larger businesses might require.
Omnisend Pro Plan
Omnisend Pro Plan: The Best Value for Growing Businesses
The Pro plan is perfect for businesses looking to scale their marketing efforts without limits. Priced at $59/month, this plan gives you unlimited emails and web push notifications, which are ideal for high-volume senders. It supports up to 2,500 contacts and offers more robust features, including advanced reporting tools that provide deeper insights into campaign performance.
You’ll also receive 24/7 priority support and access to a customer success manager, ensuring your campaigns run smoothly. For businesses needing to leverage SMS marketing, the Pro plan includes up to 3,540 monthly SMS credits, making it a great value for companies focused on omnichannel engagement. If you’re aiming to maximize customer interaction with personalized workflows and in-depth analytics, the Pro plan delivers the most power and flexibility for growing ecommerce brands.
- Best for: High-volume ecommerce businesses that need advanced features and scalability for omnichannel marketing.
- Pro: Provides unlimited emails, advanced reporting, and 24/7 priority support, making it ideal for growing businesses aiming for deeper customer engagement and analytics.
- Con: At $59/month, it may be expensive for smaller businesses that don’t need the full range of features, especially if they aren’t utilizing SMS credits and advanced reporting.
Comparing with Competitors
Comparing Omnisend with Competitors
When it comes to pricing and features, Omnisend stands out in the ecommerce space, but how does it stack up against competitors?
Omnisend vs. Mailchimp: While Mailchimp is more versatile across different industries, Omnisend ecommerce-specific features, like SMS marketing and seamless Shopify integration, give it a competitive edge for online stores. Mailchimp pricing starts lower but lacks the depth of ecommerce integration Omnisend offers.
Omnisend vs. Klaviyo: Klaviyo is known for its advanced segmentation and detailed analytics, but it comes with a higher price tag. Omnisend is more budget-friendly for small to mid-sized businesses, offering a wider array of features for a lower cost, although Klaviyo excels in granular data analysis for larger enterprises.
Omnisend vs. GetResponse: GetResponse is a broader marketing platform with strong automation features, but Omnisend outperforms when it comes to e-commerce integrations and omnichannel capabilities like SMS and push notifications. While GetResponse may excel in general marketing, Omnisend tools are specifically crafted for driving e-commerce success.
Here’s a comparison table of Omnisend pricing and three other popular email marketing tools (Mailchimp, Klaviyo, and GetResponse), based on different contact list sizes:
Contacts | Omnisend (Standard) | Mailchimp (Standard) | Klaviyo(Email) | GetResponse (Basic) |
---|---|---|---|---|
1,000 | $20/month | $26.50/month | $30/month | $15.60/month |
5,000 | $81/month | $75/month | $100/month | $44.30/month |
10,000 | $132/month | $110/month | $150/month | $64.80/month |
25,000 | $282/month | $270/month | $400/month | $142.70/month |
50,000 | $413/month | $385/month | $720/month | $245.20/month |
100,000 | $900/month | – | $1380/month | $442/month |
Is Omnisend Worth?
Is Omnisend Worth It for Your Ecommerce Business?
Omnisend provides a range of pricing tiers that suit businesses at various stages of growth, making it highly adaptable. The Free plan is perfect for startups looking to test the waters without a big investment, while the Standard plan offers a balance between cost and features for medium-sized businesses. For those looking to scale, the Pro plan offers advanced capabilities like unlimited emails, priority support, and advanced reporting.
What sets Omnisend apart is its tight integration with major ecommerce platforms and its focus on driving sales through automation and segmentation. Whether you’re a small business testing marketing strategies or a high-volume ecommerce brand looking for deep customer insights, Omnisend has a pricing plan that fits.
Recommendation:
If you’re just starting out, the Free plan is ideal for basic needs. For growing businesses, the Standard plan balances affordability with essential features, while the Pro plan is best for larger operations that rely on detailed analytics and omnichannel marketing to scale further.
Here’s a summary of Omnisend pricing plans and their ideal users:
Plan | Starting Price | Ideal Users |
---|---|---|
Free Plan | $0 | Small businesses or individuals beginning with email marketing; includes up to 500 emails/month and 250 contacts. |
Standard Plan | $16/month | Growing and medium-sized businesses focused on email marketing; offers increased email limits and additional features. |
Pro Plan | $59/month | High-volume senders aiming to enhance marketing with SMS; provides unlimited emails, advanced reporting, and priority support. |
Maximize the Value
How omnisend Pricing Grows with Your Business?
Omnisend pricing is designed to scale alongside the growth of your business, making it an ideal choice for ecommerce companies of all sizes. As your contact list expands, so does the flexibility of their plans. For small businesses or startups, the Free plan offers basic functionality with no upfront cost. As you accumulate more contacts and need additional features, you can upgrade to the Standard plan, which starts at $16/month for 500 contacts, offering more emails and advanced automation tools.
For larger, high-volume businesses, the Pro plan ($59/month) accommodates unlimited emails, advanced reporting, and premium support. As your list grows to 50,000 or 100,000 contacts, Omnisend offers custom pricing, ensuring you’re not paying for features or contacts you don’t need. This tiered pricing structure allows your email marketing strategy to evolve and expand in sync with your business growth, all while maintaining cost-efficiency at each stage.
Here’s a comparison table showing the pricing of Omnisend based on varying contact list sizes:
Contacts | Free Plan | Standard Plan | Pro Plan |
---|---|---|---|
1,000 | $0 | $20/month | $59/month |
5,000 | N/A | $81/month | $90/month |
10,000 | N/A | $132/month | $150/month |
25,000 | N/A | $282/month | $400/month |
50,000 | N/A | $413/month | $715/month |
100,000 | N/A | $900/month | $1334/month |
Here’s a pricing table for Omnisend based on the number of emails sent per month across different plans:
Emails/Month | Free Plan | Standard Plan | Pro Plan |
---|---|---|---|
1,000 emails | $0 | $20/month | $59/month |
5,000 emails | N/A | $20/month | $59/month |
10,000 emails | N/A | $20/month | $159/month |
50,000 emails | N/A | $81/month | $90/month |
100,000 emails | N/A | $132/month | $150/month |
1,200,000 emails | N/A | $900/month | $1334/month |
Our Observation
Sharing Our Observation
Here’s a table reviewing each of the Omnisend price plans based on personal experience after testing the tool, along with feedback and comparisons to other email marketing platforms:
Price Plan | Review | Comparison with Other Tools | Feedback for Improvement |
---|---|---|---|
Free Plan | Great for beginners, but 500 emails/month is limiting as your business grows. Usability is smooth, but lacks advanced analytics. | Offers more than Mailchimp free plan, less than Klaviyo. | Increase email limit and add basic analytics. |
Standard | Solid plan with 6,000 emails/month and essential features like automation. Perfect for scaling small businesses. | More affordable than Klaviyo; similar to Mailchimp in usability but better for ecommerce. | Improve customer support response time for smaller teams. |
Pro Plan | Excellent value for growing businesses with unlimited emails and advanced reporting. Ideal for high-volume senders. | Comparable to GetResponse, but offers better ecommerce focus. More expensive than Mailchimp. | Add more flexibility in pricing for smaller, high-volume businesses. |
FAQs
Questions About Omnisend Pricing and Features
What is included in Omnisend free plan?
Omnisend free plan offers 500 emails per month, support for up to 250 contacts, 500 web push notifications, and $1 worth of SMS credits. It also includes basic segmentation, automation, and customizable templates.
How does Omnisend pricing compare to Klaviyo?
Omnisend is more affordable for small businesses, while Klaviyo offers advanced features like deeper segmentation at a higher cost. Omnisend provides better value for businesses focused on budget-friendly, ecommerce-specific marketing.
Can I use Omnisend for SMS marketing?
Yes, Omnisend includes SMS marketing in all plans, with additional credits available on the Standard and Pro tiers.
Is Omnisend suitable for small ecommerce businesses?
Absolutely. Omnisend Free and Standard plans are perfect for small businesses just starting with email and SMS marketing, offering essential tools without overwhelming costs.
Does Omnisend offer customizable automation workflows?
Yes, Omnisend provides pre-built workflows for automating common tasks, like abandoned cart emails, and allows for full customization to fit your business’s unique needs.
Which plan is best for an ecommerce business with 10,000 subscribers?
The Pro plan is ideal for businesses with larger subscriber lists, offering unlimited emails and advanced reporting.
What integrations are available with Omnisend?
Omnisend integrates with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce, along with apps like Google Ads, Facebook Ads, and Zapier.
How does Omnisend deliverability compare to other platforms?
Omnisend provides detailed deliverability reports, ensuring high inbox placement rates and offering actionable insights to improve email performance.
What are the limitations of Omnisend free plan?
The free plan limits users to 500 emails per month and basic reporting, making it best for small lists and businesses exploring marketing automation.