Marketing Social Media Management Social Media Marketing

6 Hootsuite Alternatives You Must Try

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Businesses, small and big, are targeting social networks and media platforms as an integral part in connecting with their audience. Surveys and reports have established Facebook as the giant in this industry, followed by Twitter. Different social media networks like Instagram, Pinterest and LinkedIn are also being explored by marketers. Social Media management platforms like Hootsuite and other Hootsuite alternatives being used by marketers.

In order to cater to users on various social media platforms at one go, social media management apps are saving time and efforts of marketers. Social media content curation is another essential aspect where these apps are quite helpful. So, you will always have information about what is trending on the web and accordingly, you can post about it on your different social media channels and blog posts. While the app store is full of options, one of the most popular social media management app is Hootsuite. This third-party tool enables you to collate all your social media accounts and stream them on one dashboard. Whether you have multiple accounts or use one account for multiple channels, Hootsuite’s simple dashboard allows you to schedule, compose, send and track your activities. It requires no additional downloads, and you can add team members, monitor work-flow and analyse your social media activities as well.

Hootsuite alternative

Some of the feature highlights that makes Hootsuite a popular choice are:

  • It is easy to use and allows integration with a host of different social network channels like Facebook (profile, pages, events, groups), Twitter, Foursqaure, LinkedIn (profile, pages and groups), Google+ pages, WordPress, Mixi, Flickr, Tumblr, Mailchimp,Vimeo, Myspace, Storify, and so many more
  • It allows team collaboration
  • Scheduling social media updates
  • Save FAQ “tweets” as drafts to send out to commonly asked
  • Get weekly analytical reports via email, detailing about a number of clicks, most popular links, geographical information, etc. You can also integrate your Google Analytics account with Hootsuite.
  • All browser compatible
  • RSS integration
  • Mobile app (Android, iPad, and Blackberry) with a seamless UI
  • Freemium plans. With the free plan, you can add up to 3 social media channels.
  • It allows and other URL shorteners in addition to
  • It allows you to auto boost your Facebook posts in two ways. One is auto boost your most popular content and the other is auto boost all your posts.
  • With HootSuite you can delete and manage comments on your Facebook and LinkedIn channels.
  • 30-day free trial plan
  • It also provides content suggestions that are more or less like a content library that is of great help for post scheduler and social media manager.

Hootsuite is a wonderful social media management app but it has its shortcomings as well-

  • Analytics in detail can be a little expensive, although there are few free reports. Mostly it costs $50 per report
  • You cannot integrate a CRM system
  • Team accounts cannot be handled in the mobile app

The Hootsuite review certifies it as a great social media management tool. Yet we cannot ignore that there are many more alternatives out there in the market. So, after thorough research and going through various user reviews here are some Hootsuite alternatives that can help businesses with their social media platforms monitoring.

HootSuite Alternative – Sendible

The first Hootsuite alternative is Sendible. It is not just a social media management tool but also caters to various other aspects of digital marketing. An easy to use dashboard where you can engage with your users, a social CRM, analytics, publishing- Sendible has it all.

Sendible- Hootsuite alternative

Pros of using Sendible

  • Sendible lets you grow as a brand. Even if someone has not tagged your company, yet is talking about your company, Sendible will let you know. You can bring in new users without having being tagged or mentioned
  • Sendible like other management tools lets you juggle multiple accounts seamlessly which makes this tool easy to use. The visual tick mark to the tweets that you have replied helps, in the long run, to filter among piles of tweets
  • Publish to multiple social networks like Facebook Twitter Instagram and blogs. You can schedule, queue, and maintain your consistency with RSS publishing
  • Team collaboration. You can add and assign tasks to teams, review before publishing any content, and share customer records with the team
  • Analyze data across all the social media channels that you use via Sendible
  • Mentions do not just happen over Twitter. If someone mentions your company anywhere like a blog post or any other channel, Sendible will notify you. You can monitor reviews on Yelp and CitySearch
  • Impressive and quick customer support
  • From generating to nurturing a lead, Sendible has all the tools needed to garner an effective social media outcome. From emails to SMS marketing capabilities, Sendible goes beyond social media posting and sharing
  • You can use Sendible on the go with its mobile app

Update: Now Sendible is GDPR and CCPA ready and is providing the required features, which can be used inside the application. You can read complete detail about how to manage all the rights for the data subject, obligations of processors, data protection officer, privacy impact assessment and breach notification here.

Recently, we did in-depth Sendible Review.

Hootsuite vs Sendible

Sendible is one of the popular Hootsuite alternatives and is definitely so much more than social media sharing and managing. It’s a compact option for a marketer. Here are two major ways in which Sendible surpasses Hootsuite-

Sendible has it all- posting, scheduling, sharing, sentiment analysis, auto-responder, auto-following, and so much more. The 360 degree monitoring is unique on Sendible, unlike Hootsuite. Whether you want to go in to the depth of a post analysis based on reach sentiment, or consider geo/language targeting– Sendible has it all.

Sendible is much more beyond social media. Tracking campaigns, uploading HTML for email campaigns, setting auto-response for email, tweets, comments, etc and tracking popular bookmarking sites like Delicious- Sendible is a complete package.

The best part is, you can do all of this from a single dashboard alone.

Price: You can get a Free trial plan for 30 days. Starting at $29 per month only.

Hootsuite Alternative – SocialPilot

SocialPilot, which seems like an advanced Hootsuite alternative to me, is highly recommended for anyone who is looking for an alternative to Hootsuite and a good management tool. It is an all-in-one social media easy to use scheduling tool that helps marketing professionals and organization to organize their social media activities.

Hootsuite alternative - SocialPilot

SocialPilot Features Highlight

It has all the features that Hootsuite has but in a more advanced way.

  • You can create social media posts and schedule them for different time and day. Hence, your work goes on even if you are not online. The best part is, you can schedule posts in a different time zone as well.
  • Content curation platform to help you with creating good and up to date content
  • You can post a single update across various social media profiles at one go.
  • You can track your social media posts on your accounts via the scheduling calendar.
  • Your brand visibility can be enhanced with SocialPilot with its unique customized Facebook branding feature.
  • You can schedule hundreds of posts using bulk scheduling. All you need to do is create a CSV file or TXT file and specify the schedule for updating. You can make edits or delete them as and when you wish to.
  • Multiple team members can work on SocialPilot together. You can add some as contributors who have editing rights while others can be just moderators. That way, you are sure that only curated updates go live.
  • SocialPilot acts like an advanced digital companion with all its suggestions and custom feeds. You can choose content from several categories like business, travel, startups, and such. Isn’t that an awesome way to engage your audience and keep them glued?
  • SocialPilot is on mobile (both Android and iOS) and provides browser extensions (Chrome) as well. It supports most social networks like Facebook Twitter and Instagram.
Hootsuite Alternative

Pros of SocialPilot:

  • It is value for money in the digital marketing field
  • It offers a mobile app
  • Offer support for multiple social media networks
  • User-friendly dashboard

Cons of SocialPilot

  • Instagram support is limited
  • The iOS app is clunky

SocialPilot vs Hootsuite

With a single glance at the above features, it is an easy task to spot the differences between these two social media management tools-

  • The scheduling feature on SocialPilot enables you to schedule posts for different days and time. Hootsuite, however, allows you to schedule for one time on different days.
  • Brand visibility on a personal level does not happen on Hootsuite. With SocialPilot, you can showcase a message like “Posted by XYZ” where XYZ denotes your brand name. Hence it gives a personal touch. This feature is not present with Hootsuite.
  • SocialPilot provides post suggestions, unlike Hootsuite.
  • Hootsuite tells you the best possible time and suitable time for your post update, which is unavailable on SocialPilot.
  • A free trial of SocialPilot allows:
    • Upto 3 social media profiles
    • 10 posts/day
    • Upto 3 RSS feeds
    • Unlimited groups
    • Access to API
    • No analytics report
  • Free Version of Hootsuite allows:
    • 3 social media profiles
    • Unlimited posts
    • Basic analytics report
    • 2 RSS feed
    • Scheduling and app integration
  • Hootsuite integrates with Facebook (groups and pages), LinkedIn (groups and pages), Twitter, Google+, Foursquare, WordPress, Tumblr, MailChimp, Vimeo, Storify and so many more. SocialPilot allows posting on Facebook (groups and pages), LinkedIn (groups and pages), Google+, Twitter.
Hootsuite Alternative-Social Pilot

Price: Starts at $10 per month (for individuals and bloggers) and goes up to $30 per month (for online sellers and businesses). All paid plans provide a 14-days free trial plan and it also has a free account which gives you the ability to connect 3 social accounts, schedule 30 posts and 10 posts sharing per day.

Read in-depth SocialPilot Review and comparison with Buffer.

Update: In October-16; SocailPilot released major updates, which include a new user interface, content suggestions, and more browser extensions. GDPR and CCPA related information can be found here.

Hootsuite Alternative – Agorapulse

Another social media scheduling tool, Agorapulse also provides you with a social inbox system and an advanced queueing option. It started as a Facebook apps-driven tool. Today it automatically lets you re-queue content that engages most. Agorapulse is best used for Facebook marketing. You can run a quiz, sweepstakes, contests and much more. It is a great choice for people having mid-sized businesses.

Hootsuite alternative - agorapulse

Agorapulse Features Highlight

  • Single dashboard to manage social media profiles.
  • Schedule a post.
  • Never miss a tweet or comment or message. The social inbox feature segregates everything properly. you can reply to a user directly from here or assign a tag or review it.
  • 24/7 content syncing enables you to stay updated. You can filter between “all” content and “new content”.
  • Notifications at a glance.
  • Automated moderation helps in flagging, hiding or assigning content while you are away.
  • Publish at once to all networks.
  • Schedule and queue posts. View them on your content calendar.
  • Republish contents.
  • Track shares and mentions on Facebook. Customize search on Twitter based on keywords that matter most.
  • Find the influential audience and connect with them.
  • Monitor hashtags and places on Instagram.
  • Get an overview of your most engaged users.
  • Know who posts about you the most and engage with them.
  • Categories audience like influencers, clients, prospects, etc.
  • Store every conversation that happened with your users for future reference.
  • Get an overview of the user profile with whom you have interacted.
  • With the Agorapulse Facebook timeline contest app, you get a variety of contest types, sweepstakes filtering options and other time-saving features to filter the results.
  • Refund policy for monthly subscription.
Hootsuite alternative- Agorapulse
Hootsuite Alternative-All-In-One-Agorapulse

Price: Medium plan for solo marketers start at $79 per month for upto 10 profiles and 2 users. It goes upto $399 per month for enterprises (60 profiles and upto 20 members).

Pros of Agorapulse

  • A great tool for increasing Twitter engagement.
  • Saved reply option
  • Let’s you publish, monitor and engage from a single dashboard

Cons of Agorapulse

  • Doesn’t support Google my business posts
  • Need you to sign in every single time which is not very convenient
  • Doesn’t have a very impressive bulk scheduling
  • It does provide the best time for posting but this information is not readily available as in other tools like sprout social.

Hootsuite vs Agorapulse

After going through the features of Agorapulse it is evident that this tool is much more advanced than Hootsuite. When it comes to CRM features Agorapulse offers a deeper insight into your audience behaviour that helps you craft better content around these details. Also, I feel that the dashboard approach of Agorapulse is better than Hootsuite.

I will just walk you through the points of differences once more before we reach any conclusion.

  • Hootsuite has “streams” which I personally like because it lets me get an overview of everything. However, Agorapulse’s smart social inbox is definitely much more organised. The complication with Hootsuite grows when you start adding more than two or three streams. It looks cluttered and you can have a hard time managing the series of tabs. Agorapulse is a lifesaver in this regards. You have an inbox for every channel and everything is properly organized here. One dashboard, one overview but very organised.
  • Hootsuite requires you to have 5 different streams for each social profile. For instance, with Twitter you will need to install inbox message stream, an outbox stream, mentions, tweets mentioning your name, your tweets and keyword dedicated stream. This means a lot of hopping around! With Agorapulse everything is grouped properly. Messages that are sent to you are in a separate inbox while those posts that are about you are in another inbox.
  • You cannot measure competitors’ social activity in Hootsuite, unlike Agorapulse.
  • Interacting with users and nurturing prospects is possible on Agorapulse unlike Hootsuite.
  • Agorapulse’s keyword monitoring tool is much more advanced compared to that of Hootsuite’s.
  • Hootsuite does not sync your contacts when you are away. Agorapulse will keep you up-to-date even if you are on a vacation.
  • You can create Facebook apps with Hootsuite, unless you are using app making tools like Shortstack or Antavo.
  • The pro version of Hootsuite will give you 3 basic reports every month. If you are using more than three social profiles, then you will definitely require reports on every profile you have. That will cost you $50 for each additional report (up to a maximum of 10 reports per month). Agorapulse gives you unlimited reports. Enough said!
  • In terms of price, Hootsuite’s Pro plan starts at $19.99 per month for upto 10 social profiles, advanced message scheduling feature and publishing and monitoring of unlimited RSS feeds. For each extra member, it will cost you $15 per month (3-10 member at max). Agorapulse is cheaper than Hootsuite. For 40 social profiles, you pay $239 per month and nothing else.

Hootsuite Alternative – SproutSocial

hootsuite alternative - sproutsocial

SproutSocial, an advanced and unique Hootsuite alternative which is a social media scheduling tool equipped with numerous features like scheduling messages, task assignments, statistics overview and integration with various platforms. This tool is apt for enterprise, agencies and small businesses. If you are looking for a social media management tool that allows you to reply to your client’s query quickly and efficiently you should definitely consider sprout social. You can always take care of your customer sentiment with the smart inbox feature and manage all your communication at one place.

SproutSocial Features Highlight

  • Smart social inbox to manage social media accounts of Instagram, Facebook, Twitter, LinkedIn, Google+ and many more
  • Collaborative content calendar
  • Easy scheduling across multiple networks
  • Post queueing with ViralPost
  • Tracking activities across all channels
  • Discover trends and influencers with Sprout’s proprietary Trends Report
  • Available for android and iOS devices (iPhone and iPad)
  • Automation tools such as bot builders and advanced Twitter automation.
  • Offers integration with tools like ZenDesk and UserVoice.

Price: Every plan offers a 30-Day trial period. The paid plans start at $99/month (Standard).

Hootsuite vs SproutSocial

SproutSocial is touted as one of the popular Hootsuite alternatives, where you get the overall features like Hootsuite but with slight differences. To give a better picture I have articulated the differences under five major sections that is publishing, team collaboration, reports and analytics, UI and cost.


  • Hootsuite dashboard has multi-column streams for all the information. This helps you to have a glance at all your social media accounts on a single page. These streams are customisable.
  • SproutSocial’s dashboard and the user interface are different. There are social inboxes for every social media channel that you are accessing. The messages, updates and other information for each channel are sent to its respective inboxes. The ViralPost technology in paid plans lets you publish posts when the engagement is high. Also, the Discovery feature helps you discover the audience based on keywords and locations, and connect with them.

Team Collaboration:

  • Hootsuite lets your team members join a conversation thread and comment without having a social media account.
  • SproutSocial lets you store comments and information of your followers. Any team member can see all the past conversations with contact and post a reply appropriately. This feature helps in nurturing a lead through social media. Integration with customer service operating systems like UserVoice and ZenDesk lets you have a seamless collaboration with customers via social media platforms.

Reports and analytics:

  • Reports from Hootsuite are somewhat detailed and customized. The “Quick Analytics” feature will give a screenshot of most popular tweets. The basic UI of these reports are intuitive and simple.
  • SproutSocial presents a report that is beautiful. The home dashboard will give you a quick overview of how your social media channels are performing. You can get a deeper insight like how many percentage followers are male and female, what are the age demographics and so on. You can assess your customer reach and what will work in your favour. Also, SproutSocial gives you unlimited reports for any plan you choose.

Mobile UI:

  • Hootsuite’s mobile version has one drawback- you cannot access the pre-scheduled tweet feature that is available on web.
  • SproutSocial, on the contrary, gives you full access to the CMS over your smartphone. Hence, you can easily keep track of all the activities like replies, mentions, and so on over all your social media channels. As per my experience, it is an important feature to be able to access information on your smartphone on the go. It makes a lot of difference in terms of productivity and efficiency.


Both Hootsuite and SproutSocial offer a 30-day free trial period.

  • Hootsuite: $29/month for one user for Professional Plan; 10 social profiles.
  • SproutSocial: The paid plans start at $99/month for Standard plans and 5 social profiles ( No credit card needed).

HootSuite Alternative – SocialOomph

SocialOomph, another alternative with features like HootSuite, was originally built to focus on Twitter only. In 2009, this Canadian-based web app expanded into other social media networks like Facebook, RSS, WordPress, and Plurk. In many ways, SocialOomph is similar to Hootsuite, like scheduling and updating posts, and analytics updates. The scheduling features of SocialOomph allows you to do text updates, image updates as well as group updates.

Hootsuite alternative-Socialoomph

The thing about SocialOomph is that it doesn’t try to do a lot of things and is specifically for scheduling on social media platforms. The USP of SocialOomph is the tweet scheduling which comes with a lot of advanced configuration options.

With SocialOomph you can search keywords for your Twitter social media profile and you will get a list of the tweets that have the mentioned keyword in your email inbox. It is a great feature if your target audience is primarily on Twitter.

Hootsuite vs SocialOomph

Although the social media management platform of SocialOomph has features like Hootsuite it also offers some features that are unique to itself:

  • Auto-responder function in SocialOomph sets it apart from Hootsuite
  • You can get notified when someone retweets or mentions you
  • SocialOomph uses Microsoft word file for bulk uploads unlike Hootsuite that uses a CSV file
  • WYSIWYG editor for in-software editing in SocialOomph
  • Analytics is slightly more detailed in SocialOomph
  • An unlimited account in the free version as well
  • You can schedule and publish blog posts from unlimited blogs

Hootsuite has the advantage of letting you access more social media channels than SocialOomph and mobile integrations.

Pricing plans: Free version available in personal suite. 30-days refund policy. 

Hootsuite Alternative – Buffer

Buffer, a Hootsuite Alternative, is a powerful social media management tool that has all the features to compete with Hootsuite fiercely. In five years, Buffer has more than two million active users. You can schedule, track and access more than one social media channel with this tool. A great option to improve your social media presence and grow as a brand. Buffer is an excellent platform for social media monitoring for small businesses and any individual who needs to improve their customer service.

Hootsuite alternative-Buffer
Hootsuite alternative-Buffer

Buffer Feature Highlights

  • Feedly integration allows you to quickly access title, URL, the content of the article you are reading without having to open a separate browser
  • You can schedule your retweets as well with Buffer
  • Integration with Followerwonk in Buffer helps you know which time your followers are online. You can schedule your posts accordingly. You can pick the handle of any influencer and analyse when their followers are online. This means your tweeting is now optimised
  • Custom scheduling enables you to choose the right day and time for an update that deals with sensitive topics. You can target the right set of audience in a specific time
  • You can now add Google+ and LinkedIn pages in Buffer
  • You get scheduling options to schedule posts with Buffer Inside Echofon without having to leave your Twitter window
  • Auto-complete option for Twitter handles, options to post images and quotes
  • “Top post” icon in Buffer lets you know which post is performing better than the others
  • Compare various blog titles to see which one works best for you
  • Each profile you use has a separate analytics history stored in separate tabs for reference

Hootsuite vs Buffer

The learning curve of Buffer is still better than Hootsuite and it has a better user interface. So, any individual looking for a tool with easy social media management features can opt for Buffer.

There are few ways in which Buffer surpasses Hootsuite-

  • RSS Feed integration in all plans
  • Buffer has a great social media image editor and creation tool called Pablo; which is another great addon.
  • Buffer has introduced Buffer reply tool that gracefully manages all communication on social media. It is priced at $50/mo. A great option if you are looking forward to offering robust customer support.

Pricing plans: Free plan for Individual. Pricing starts at $15/month for individuals, and $99/month for small teams.

While we are still on Hootsuite alternatives, here are some other social media marketing tools that people have used and liked as well-

Viralheat, TweetDeck, Sprinklr, NetBase, Tracx, Aritic PinPoint and so many more

There are a host of social media management tools and Hootsuite alternatives to choose from, and your choice may vary depending on your business needs. You can always consider various aspects like ease of use, pricing, advanced features before choosing any tool. Also, if you want to concentrate on just one social media channel, then some social media management tools let you manage specific social media platforms. For instanceTweetdeck is an excellent option for managing Twitter.

If you think I have missed out any such tool that can be used as a Hootsuite alternative, feel free to comment and let me know.

Questions asked while looking out for Hootsuite Alternatives:
What are the best alternatives to Hootsuite that are budget-friendly or free?

Best HootSuite alternative to try out are:
a.) Sendible: USP of Sendible is Social CRM functionality, Plans starting at $29/month
b.) SocialPilot: It has the lowest price as compared to others and Plans starting at: $30/m
c.) AgoraPulse: Good for small businesses, Plans starting at: $89/month
d.) Eclincher: Plans starting at $59/month

Among the Sendible, SocialPilot, and Agorapulse which one is well suited for small businesses?

SocialPilot is a tool that offers a number of features and some more that are at par with HootSuite and some more but at a much lower price. So, it could be a good option for small businesses.

How does TweetDeck fare against Hootsuite?

TweetDeck is for Twitter while HootSuite is a full functional social media tool. So, the comparison between these two is not a valid one.

What is the difference between Hootsuite and Buffer?

Buffer helps you with content publishing while HootSuite helps to schedule posts, manage your team and also manage the social media accounts.

Which is the best alternative to HootSuite which makes posting on Instagram easier?

The best alternative to HootSuite for Instagram is Agorapulse. With Agorapulse you are able to monitor a competitor social media channel that is something HootSuite doesn’t offer. There are other social media tools like TailWind, Later that are dedicated specifically to Instagram.

Does HootSuite allow you to edit posts just a minute before the post is scheduled?

No you cannot make edits a minute before. If You want to make changes then it should be 5 minutes before and in case of videos it should be done 15 minutes before.

Which Hootsuite alternatives offer unlimited scheduling?

As of now there are no alternatives that offer unlimited scheduling. All tools come up with some sort of limited scheduling with free plans.

Which is the best service to sign up in the year 2020?

The best service to sign up completely depends on your personal requirements. One can always give the free trials a try and find the one that fits perfectly.

Pritha is a guest writer on Sprout24. She is a content marketer by profession for more than 5 years. Pritha is a prolific writer and works with the content team at #Aritic and #EasySendy. Her expertise lies in product reviews, comparisons, and all-things-marketing. When she is not writing or reading, Pritha spends her time traveling and exploring to new places and good food.


  1. Great article, Pritha! The way you’ve detailed each app and compared it with Hootsuite is really helpful when making an informed decision. Another app you might want to look into is DrumUp-social media management, content discovery, promotion and curation. It’s great for finding and scheduling fresh and relevant content from reputable sources onto multiple social media platforms. You can also track content from your favorite blogs by adding their RSS feeds, and store interesting content in your content library. It’s fairly new (released Jan 2015) and not too expensive (pricing goes from $19-$199). Check it out here:, and please consider adding it to your list (or future lists) if you find it interesting.

  2. Alex Mendoza Reply

    Awesome Hootsuite alternative list, I recently moved to a new tool and I think it deserves a spot here as well. I have multiple clients and what I love about this one is because I can schedule everything from Facebook pages, groups, pinterest, linkedin, and even instagram. Also love their calendar and CSV bulk uploading which is perfect for my clients. They also have monitoring, reporting, and team collab for my other team members, cool tool to check out!

      • pamm meyers Reply

        Hi Ankit, thanks for this article. It was very helpful and I almost switched to Social Pilot except they do not automatically post to Instagram. So far all I have found that auto post to Insta are Buffer, Hootesuite, Sendible and Sprout Social and they appear to all be the same price. Any advice on or insight regarding other options available that might be more affordable with this option.

        • Hey Pamm, thanks for highlighting the requirement. Until Instagram doesn’t allow direct posting of IG updates; so everyone needs to take the same approach.

  3. Your article on Hootsuite Alternatives was extremely intriguing to a relative online social media newcomer like me. I am an independent advertiser and marketing specialist and two of my customers have requested that I deal with their online social media on an entirely low spending plan. If it’s not too much trouble would you be able to tell me which organization would be best might be best for me to utilize and whether you’d suggest me setting up a record for every customer or one record to oversee both?

  4. Why do you need to look out for hootsuite alternatives? Although hootsuite is certified as an excellent social media management app but it too has its shortcomings. The hootsuite analytics are pretty expensive as they cost over $50.

    • Yes Vincent, price can be one of the reason why all are looking for hootsuite alternatives. Other than price, there can many other factors.

  5. All the types of businesses, whether small or big, are making their efforts to gain more and more popularity on social media; because there is are a great number of people who use these platforms of Facebook and Twitter on daily basis. So the owners of any kinds of businesses try using this strategy to become more popular.

  6. Hello, I’m new to the social media world. I own an up and coming heating and air conditioning business. We’re trying to set ourselves apart from the big chain companies and really grow our customer base on social media. We’re small and do not have a lot of funds available, but can see the advantage of using a social media platform. We used Facebook, twitter, linked in, google+ and instgram. We post pictures of company work and deals. Which platform would you recommend we go with? We like the idea of reports and simplicity to ensure productive social media viewing.

    • Hey Mike, looking at your requirements, I would recommend you to use SocialPilot. This will serve all your purpose; so, give this a try.

  7. Pritha, if we talk about integration with other tools, Hootsuite is the better choice. It allows you, in addition to publishing and scheduling posts in social networks, more than 150 free and paid add-ons that can be operated with a basic platform such as Blogger, MailChimp, YouTube, Tumblr, WordPress and many others.

  8. Correction on Hootsuite, it does allow for bulk scheduling – I use it all the time.

  9. Hootsuite is quite a dashboard for marketers – collate all social media accounts at one place, schedule, compose, send and track all activities. What more can one ask for – it also allows for my team to join in and analyze work.

  10. Helen Martin Reply

    Hey Ankit. I can see Hootsuite all over the internet but even though it Sounds like a great social media management app, I have a few doubts. I didn’t quite understand what’s the big deal. If you look at Facebook, it gives you option to create several pages and then manage it as well. There may not be a dashboard but Facebook in itself has a competitor for Hootsuite.

  11. Hi Ankit! You know what I was looking for hootsuit alternative and some one suggested me SocialPilot saying its free but with good support and great add ons (iOS apps). What do you think about it?

      • Sadly, socialpilot does not let you schedule out Instagram posts. This is fairly new to hootsuite. If you have a business instagram account and can connect it to your business facebook page, you can schedule Instagram ahead- no need for a phone app. If socialpilot catches up, I’ll switch over

  12. “Hootsuite’s Pro plan starts at $9.99/month ”
    The lowest I can find is $19.99 for 10 social profiles.
    where in the world are you finding this $9.99 plan?
    Also, it should be noted that starting last week Hootsuite limits to 20 scheduled posts on their free plan.

  13. Thank you for sharing with us, I believe this website really stands out :D.

  14. I feel social Pilot is super cool social media scheduling tool. I prefer Social Pilot as its rates are quite feasible when compared to other tools.

  15. Krowdspeak Reply

    Krowdspeak is a small startup that allows you to post to multiple Facebook Groups, even though you are not an administrator. Got check them out.

  16. Gene Davis Reply

    HootSuite claims their Pro Plan has unlimited unlimited scheduled posts. That’s not true. It’s a total of 350. Ihave 15 Twitter accounts. Because of that I have 2 HootSuite accounts. It’s not enough. Can’t even schedule a month’s worth of posts in advance. I’m lucky to get a full week’s worth of posts scheduled. You also can’t also schedule the same post every month.
    Your article tell how many posts you can make for free. You need to explain how many posts and unscheduled post you can make a day and how many total scheduled posts you can have for each price level. HootSuite has 4 levels. And they did away with free. I’m not going to move from Professional to Team or Business if the 350 ceiling applies and I can’t trust them for the truth.
    They also got rid of a feature of being able to click on a follower and find about them. Made it easy to determine whether or not to follow them. And they quit giving you you Klout numbers. For the final insult, they raised the price double from $15 to $30 a month.
    Even if I had to pay $150 a month, it would be cheaper than 15 HootSuite accounts and still be stuck at 350. I need to schedule as many in advance as possible , so I can devote time to the rest of my business.

  17. Pritha, among the above-mentioned alternatives which ones will be the best for the small business website? I am not looking for a lot of social media coverage nor I can splurge a lot on these tools but would just like to make my social media presence and reach the audience. Kindly suggest the best one of the lot. I am not that tech savvy so can’t understand a lot of it.

  18. I want to ask that is it possible to add relevant hashtags automatically to selected posts while working with Social Pilot? How does the feed automation work with Socialpilot?

  19. Keith Haggerty Reply

    i have about 20 small clients that i do their (twice daily) facebook and instagram posts. is there a cheaper option than HooteSuite that can accomodate 20 clients with 2 social media platforms for each client? Thanks!

  20. Great comparison of various alternatives of Hootsuite and listing of features. Really helpful in choosing the right tool that meets one’s needs and their budget.

  21. Terri Maurer Reply

    It seems that even now, only 5 months later, Hootsuite is experiencing changes that are not of their own making. Of course, they prefer to push those in the Free membership level up to paying for added features many of us don’t want or need. But, there are recent changes by sites like Twitter and Facebook that prevent Hootsuite users from posting to their sites. They appear to want to get people out of time-saving and productivity-improving sites like Hootsuite and the others listed above and back to their sites. Have to wonder why social media users would want to move backwards, waste time and decrease productivity by having to visit 3, 4, 5 or more social media sites to comply. I think people will take long, hard looks at how much value all of those SM platforms add to their marketing plans. Hate to have to do it, but may well have to leave Hootsuite. Thanks for these useful comparisons.

    • Hey Terri,

      That’s a useful review; yes, you can switch with SocialPilot or Sendible; both are great optional alternatives.

  22. Very informative…thanks…I’m trying out socialpilot which seems to be the best alternative to hootsuite in terms of features and price.

  23. Is there any application like Hootsuite related for the macOS? Like buying a license for lifetime, I’m not into those expensive monthly payment. For a really small professional, it’s already to much. I prefer buying an application..

    • Hey Nz, you should be using online applications like Buffer, SocialPilot and so on. System application is not that flexible.

  24. Derek Hines Reply

    Great article. We currently use Hootsuite Pro, but are not allowed to change the audience targeting for Facebook. (Only allowed in Business and Enterprise plans.) Do you know if SocialPilot is capable of doing this?

  25. Nice article! I’m currently using tweepsmap and paying $40/mo because I have over 30k followers on Twitter. I’m not very techy yet the platform still seems primitive so I mostly use the growth area and the ‘best of’ posts features. Both of which they cut back on. I’m need something easy to use. Your recommendation?
    Thank you.
    @reddirt_roots on twitter.

  26. Nice post Ankit, very in-depth!

    For anyone who only needs scheduling and not other features like replying and listening, OneUp is very affordable and supports Google My Business on top of all the main social networks.

  27. SocialPilot is a good tool until and unless you do not have to post to Instagram. Why other tools like Buffer and Hootsuite allow you to post to Instagram but not SocialPilot? I was really excited to use SocialPilot but because of this one reason I have given up using it. Let me know if it is possible now.

  28. Agorapulse is a pretty good alternative to Hootsuite and I would vote it the highest points. About other tools mentioned I am not sure about whether I would like to give them a try or not. I am an Agorapulse user for a long time and will not switch to any other in the long run.

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