Unbounce Vs ClickFunnels: Which is Best for Your Business?

This comprehensive comparison between Unbounce and ClickFunnels assists businesses in choosing the right platform for their digital marketing needs. We thoroughly examine each platform features, from drag-and-drop editors and templates to support, A/B testing, and integrations. The guide evaluates how Unbounce focus on landing page flexibility contrasts with ClickFunnels' streamlined funnel-building process, helping readers discern which tool better aligns with their marketing strategy and objectives.

In today’s hyper-competitive business landscape, capturing and converting prospects into customers is akin to walking a tightrope.

Landing page builders and sales funnels are the acrobat’s balancing pole, providing the steadiness and precision to walk the path of digital marketing success.

Among the suite of tools jostling for space in the market, Unbounce and ClickFunnels have emerged as the crowd favorites.

They are like the Clash of the Titans in the realm of landing pages and sales funnels, each bringing a distinctive set of features and benefits to the table. From ambitious start-ups to global behemoths, businesses of all hues have taken a shine to these platforms.

But, the million-dollar question is – which is the best for your business?

Let’s dive in and figure out.

Unbounce Vs ClickFunnels

Unbounce Vs ClickFunnels: A Brief Overview

Stepping into the ring first is Unbounce, a company birthed in Vancouver, Canada in 2009. Unbounce cut its teeth with the ambitious mission to empower every business to create better marketing experiences.

In essence, it aimed to ‘unbounce’ the frustrating trend of bounces or visitor drop-offs from websites. With its laser-focused approach on creating high-converting landing pages, Unbounce has helped over 15,000 businesses drastically improve their campaign conversion rates.

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On the other side, we have ClickFunnels, born in 2014, and hailing from Eagle, Idaho in the United States. ClickFunnels was envisaged with a broader canvas – to make online selling and marketing easy for businesses.

The brainchild of the charismatic marketer and entrepreneur, Russell Brunson, ClickFunnels simplifies the creation of an entire sales funnel, leading visitors through the entire buyer journey, right from initial interest to the final purchase.

When we set Unbounce and ClickFunnels side-by-side, the contrast is visible. Unbounce, with its fine-tuned approach to landing pages, faces off against the comprehensive funnel builder, ClickFunnels. One offers depth, the other breadth.

The decision to choose one over the other ultimately comes down to the specific needs and strategy of your business. But before we jump to conclusions, let’s delve into the intricacies of their offerings.

PurposeLanding page builder and conversion optimization platform.Sales funnel builder and all-in-one marketing tool.
Ease of UseUser-friendly drag-and-drop interface.User-friendly with a simple drag-and-drop editor.
TemplatesOffers a wide variety of customizable templates.Provides pre-built templates for various funnel types.
IntegrationsIntegrates with numerous third-party tools and services.Extensive integration options with various apps.
A/B TestingAllows A/B testing of different page elements.Supports A/B testing to optimize funnel performance.
Pop-up FormsOffers pop-up and sticky bar form options.Provides pop-up forms and sticky bars for lead capture.
Membership SitesNot specifically designed for membership sites.Includes membership site functionality for restricted content.
PricingVarious pricing tiers based on page visitors and features.Subscription-based pricing with different plan levels.
SupportProvides email and chat support during business hours.Offers customer support via email and live chat.
CustomizationHighly customizable to match branding and design needs.Customization options available for personalized funnels.
AnalyticsDetailed analytics and real-time data tracking.Provides funnel analytics and performance metrics.
Affiliate SystemLacks built-in affiliate system capabilities.Includes an affiliate management system for product promotions.

Detailed Comparison

Detailed Comparison: Drag and Drop Editor & Builder

Unbounce: Mastery in Flexibility

With Unbounce drag and drop editor, your landing page creation experience becomes an exercise in creativity. Unbounce doesn’t believe in restrictions, so it hands you the ability to place elements anywhere on your page. Toying with your design is simple, intuitive, and limited only by your imagination.

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The platform comes packed with a variety of widgets like text boxes, images, buttons, forms, video embedding, and more. Everything can be effortlessly moved, resized, and styled to match your branding.

For the more tech-savvy users, the custom HTML, CSS, and JavaScript features add an extra layer of customization.

The cherry on the cake is Unbounce mobile layout assistant. With just one click, it helps you optimize your desktop-designed page for mobile devices, which is a critical factor in today’s mobile-first world.

ClickFunnels: Simplicity is the Ultimate Sophistication

When it comes to ClickFunnelsdrag and drop editor, the emphasis is on simplicity and speed. It is about getting your sales funnel up and running with minimum fuss.

It follows a block-based approach, with each component fitting neatly into rows and columns.

You don’t have the same level of flexibility as Unbounce when it comes to placing elements anywhere, but this isn’t necessarily a disadvantage. It ensures a cleaner and more structured design process, which can be a real timesaver, especially for beginners.

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ClickFunnels also offers a wide variety of page elements, from basic text and images to more complex and dynamic elements like SMS sign-ups and surveys. Customization is slightly limited compared to Unbounce, but it is still sufficient for most businesses’ needs.

Unbounce Vs ClickFunnels: Freedom or Structure?

In essence, the choice between Unbounce and ClickFunnels boils down to your preference for freedom versus structure. If your business prides itself on distinctive branding and unique landing pages, Unbounce limitless flexibility can be a boon.

But, if you prefer simplicity and speed, ClickFunnels’ more structured and streamlined approach might be right up your alley.

FeatureUnbounce Drag-and-Drop EditorClickFunnels Drag-and-Drop Editor
Ease of UseUser-friendly interfaceUser-friendly interface
Customization OptionsHighly customizable elements and layoutsLimited customization options
Widget LibraryRich library of widgets and elementsLimited widget selection
Third-Party IntegrationsAllows integration with various third-party appsLimited integrations with external tools
Code EditingOption to edit HTML, CSS, and JavaScriptLimited access to code editing
CollaborationOffers team collaboration featuresLimited collaboration capabilities
Undo/RedoAllows undoing and redoing of changesUndo/redo functionality available
Revision HistoryTracks changes and provides revision historyLimited revision history tracking
Real-time PreviewLive preview of changesReal-time preview of the design
Media LibraryAccess to a library for storing media assetsMedia library available
Form BuilderBuilt-in form builder for lead captureForm builder with lead capture features
Interactive ElementsSupports interactive elements like pop-ups, etc.Limited interactive elements available
Learning CurveModerateModerate
Customer SupportEmail and chat supportEmail and chat support
PricingSubscription-based plans with tiered pricingSubscription-based plans with tiered pricing
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Unbounce is a powerful platform that enables businesses to create and optimize landing pages without the need for coding or web development skills. With Unbounce, your digital marketing team can easily create custom landing pages that are designed to capture leads and drive conversions.
Deployment: SaaS
More details +
Unbounce is a powerful platform that enables businesses to create and optimize landing pages without the need for coding or web development skills.
Easy to use
Page Customization
Page Optimization
  • Easy-to-Use
  • Customizable Templates
  • A/B Testing
  • Integrations
  • Mobile Optimization
  • Cost
  • Limited Functionality
  • Limited Design Control
  • Learning Curve
  • Dependency on Third-Party Integrations


Templates: A Tale of Two Toolkits

Unbounce: A Blend of Beauty and Functionality

Unleashing your inner designer becomes a breeze with Unbounce templates. The platform offers more than 100 professionally designed, mobile-responsive templates that can cater to various business needs, from product launches and webinars to e-books and app downloads.

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Every template comes fully customizable and conversion-focused. They aren’t just eye candy, they’re built on the principles of conversion-centered design, with the strategic placement of elements to guide visitor attention and action.

And for those with a more adventurous streak, Unbounce provides the option to start from scratch with a blank canvas and paint their landing page dreams with unfettered freedom.

ClickFunnels: Streamlining the Funnel Building Process

ClickFunnels, on the other hand, takes a more streamlined approach with its templates. It offers over 50 pre-designed funnel templates, each tailored to a specific sales or marketing goal, whether it be product sales, event registrations, lead generation, or membership sign-ups.

The ClickFunnels templates serve as a guided tour of the sales funnel, with each step logically leading to the next.

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For businesses new to the game of sales funnels, these templates serve as invaluable blueprints, minimizing the risk of leaky funnels and lost opportunities.

While customization isn’t as extensive as Unbounce, ClickFunnels templates are designed with a purpose – to convert visitors at every stage of the funnel, all while maintaining a coherent, consistent design.

Unbounce Vs ClickFunnels: Creativity or Conversion?

In the end, the choice of template offerings boils down to what your business values more. If it is creativity, flexibility, and branding, then Unbounce vast, conversion-centric template library is your playground.

If it is efficiency, ease-of-use, and guided conversion, then ClickFunnels’ funnel-specific templates are your roadmap.

Both platforms shine in their respective areas, and there’s no definitive one-size-fits-all answer. It is about finding the right fit for your business.


Support: Ensuring Your Business Never Misses a Beat

Unbounce: Helping You Leap Over Hurdles

When it comes to support, Unbounce truly lives up to its name, ensuring that your business rebounds quickly from any technical snags.

At its core, it offers an in-depth knowledge base full of guides, tutorials, and FAQs that can help users navigate the platform with ease.

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But where Unbounce really stands out is its additional layers of support. It offers email and live chat support to all customers, regardless of their plan. The live chat, in particular, earns high marks for its speedy response times and helpful, friendly staff.

For more complex or technical issues, they even offer phone support to premium plan users, which is a rarity among landing page platforms.

ClickFunnels: Going the Extra Mile for Users

On the other hand, ClickFunnels provides a robust support structure that puts users at the center. Like Unbounce, it also offers a comprehensive knowledge base teeming with articles, video tutorials, and FAQs, allowing users to find answers at their own pace.

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In addition, ClickFunnels offers a support ticket system, where users can raise issues and get solutions from the support team. Response times are generally prompt, ensuring minimal disruption to your business operations.

But where ClickFunnels shines is its vibrant community. It has an active Facebook group with over 250,000 members, where users can learn from each other, share experiences, and even get advice from the ClickFunnels team.

Unbounce Vs ClickFunnels: Personalized Support or Community Learning?

When we put Unbounce and ClickFunnels side by side, the difference in their approach to support is clear. Unbounce leans towards personalized, one-on-one support, excelling in speedy, high-quality responses.

ClickFunnels, while offering decent direct support, adds value through its massive user community, creating a space for learning and engagement.

Your choice depends on your preferred mode of support: direct, quick fixes, or community-driven learning.

Support FeatureUnbounceClickFunnels
Email SupportAvailableAvailable
Live Chat SupportAvailableAvailable (for higher-tier plans)
Phone SupportAvailable (for higher-tier plans)Available (for higher-tier plans)
Knowledge BaseComprehensive and well-documentedLimited but growing
Community ForumActive community with user discussionsActive community with user discussions
Video TutorialsAvailableAvailable
Online DocumentationDetailed and up-to-dateLimited but improving
Training ResourcesWebinars and guidesTraining webinars and guides
Support AvailabilityBusiness hours (Mon-Fri)Business hours (Mon-Fri)
Average Response TimeWithin 24 hoursWithin 24 hours

A/B Testing

A/B Testing: The Engine of Continuous Improvement

Unbounce: Pioneers in Landing Page Testing

The realm of A/B testing is where Unbounce truly shines. After all, it is the platform that popularized the idea of A/B testing for landing pages.

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Unbounce A/B testing feature allows you to create multiple versions of your landing page and test them against each other. It distributes your traffic evenly between these variants, providing detailed analytics on their performance.

You can track metrics like visitor count, conversion rate, and even the improvement percentage over the original variant.

With Unbounce, even the minutest of changes can be tested – button colors, headlines, images, or entire page layouts, helping you fine-tune every aspect of your landing page for maximum conversions.

ClickFunnels: Making A/B Testing a Breeze

ClickFunnels doesn’t lag behind when it comes to A/B testing. Its straightforward interface allows you to create and compare two funnel steps, be it landing pages, checkout pages, or thank-you pages.

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Like Unbounce, ClickFunnels also allows testing of different page elements. However, it shines in testing different sales and marketing strategies.

You can experiment with different lead magnets, sales copy, or pricing models and see what brings the most conversions.

Although ClickFunnels’ reporting isn’t as detailed as Unbounce, it provides the essential data like page views, opt-ins, and conversion rates, enough to make informed decisions.

Unbounce Vs ClickFunnels: Depth or Breadth?

In the realm of A/B testing, both Unbounce and ClickFunnels offer robust capabilities, but they cater to different needs. If you’re looking for in-depth, detailed analysis and optimization of landing pages, Unbounce comprehensive A/B testing is unbeatable.

But if you need a broader view, testing various stages of the sales funnel and different marketing strategies, ClickFunnels’ simplified A/B testing might be your ideal choice.


Integrations: The Power of Connections

Unbounce: Seamless Syncing Across Platforms

One of Unbounce most powerful features is its extensive library of integrations. With more than 100 native integrations, Unbounce ensures that your landing pages work seamlessly with your existing marketing stack.

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Whether it is email marketing tools like MailChimp and Constant Contact, CRM platforms like Salesforce and HubSpot, or analytics tools like Google Analytics and Kissmetrics, Unbounce has you covered.

The platform also offers Zapier integration, providing a gateway to thousands of additional apps, ensuring your landing pages fit perfectly into your overall marketing strategy.

ClickFunnels: Making Every Funnel Work Harder

ClickFunnels takes a more focused approach to integrations, emphasizing those that enhance your sales funnels’ efficiency.

It offers native integration with popular email responders, webinar platforms, payment gateways, and membership site services, turning your funnel into a fully automated sales machine.

While ClickFunnels might not boast the same number of integrations as Unbounce, it covers all the essential bases. And with its Zapier integration, the possibilities for connection are almost limitless.

Unbounce Vs ClickFunnels: Variety or Focus?

When it comes to integrations, both Unbounce and ClickFunnels offer a strong lineup, but they cater to different needs. If you’re looking for a wider variety of integrations and want your landing pages to play nicely with your existing tools, Unbounce is a strong contender.

However, if you’re focused on maximizing your funnels’ efficiency and need integrations that align with this goal, ClickFunnels would be your tool of choice.

Add to compare
ClickFunnels is an essential tool for any business looking to take their marketing and sales efforts to the next level. By automating key aspects of the customer journey and providing a user-friendly interface for creating high-converting funnels, ClickFunnels helps businesses grow their customer base and increase their revenue.
Deployment: SaaS
More details +
ClickFunnels is an essential tool for any business looking to take their marketing and sales efforts to the next level. By automating key aspects of the customer journey and providing a user-friendly interface for creating high-converting funnels, ClickFunnels helps businesses grow their customer base and increase their revenue.
Design and Customization
Easy to use
Lead Management
Campaign Management
Reporting & Analytics
  • Easy to use
  • Comprehensive feature set
  • Centralized platform
  • Customizable templates
  • Great customer support
  • Expensive pricing
  • Limited design flexibility
  • Steep learning curve
  • Limited control over hosting
  • Limited integrations

Pricing Plans

Pricing Plans: Investing in Your Business Success

Unbounce: Flexible Plans for Diverse Needs

Unbounce offers a variety of pricing plans tailored to different business needs and budgets. Its plans start at $99/month for the Launch package, offering Unlimited landing page, popups and sticky bars.

The Optimize plan, at $145/month, extends these limits and introduces features like client sub-accounts and 1,000 conversions. Finally, the Optimize plan is custom priced and higher domain limits, along with 30,000 visitor services.

The Accelerate plan, at $240/month comes with same feature as optimize plan but gives a higher edge with 2,500 conversions, 10 domains and upto 50,000 visitors.

The Concierge plan, at $625/month comes with more than 5,000 conversions,25 domains and 100,000 visitors. Apart from this, it also offers a dedicated success manager.

The good news is, all plans come with Unbounce core features including the drag and drop builder, templates, and A/B testing, ensuring you get the full Unbounce experience, no matter what your budget is.

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ClickFunnels: Streamlined Pricing for Funnel Builders

ClickFunnels Basic Plan-Priced at $147 per month, the Basic Plan is an ideal choice for new businesses and solo entrepreneurs.

You get access to all the basic features, including the ability to build 20 funnels,1 Admin User, 1 Domain, 3 Courses, and connect up 10,000 students . This plan allows you to manage up to 1,000 contacts and provides one user login.

ClickFunnels Pro Plan-At $197 per month, the Pro Plan is tailored for businesses ready to scale. It offers 100 Funnels, 5 Admin Users, 3 Domains,15 Courses, 10,000 Students, 25,000 Contacts funnels, unlimited pages,.

Plus, you get ,Affiliate Program, API Access, ShareFunnels Liquid Theme Editor and the CF1 Maintenance Mode Plan

ClickFunnels Funnel Hacker Plan-At $297 per month, the Funnel Hacker Plan is designed for large enterprises and ecommerce giants.

It includes everything in the Pro Plan and offers up to 3 Websites and 9 domains. Subscribers also get VIP phone support and a Funnel Hacker training program.

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Unbounce Vs ClickFunnels: Tailored Packages or All-in-One Solution?

When it comes to pricing, the choice between Unbounce and ClickFunnels hinges on your business needs and budget. If you’re looking for flexibility, scalability, and a landing-page-centric solution, Unbounce tiered plans are a solid option.

But if you’re after an all-encompassing sales funnel solution and are willing to invest a bit more, ClickFunnels offers a complete package that could simplify your marketing strategy.

Pricing PlanUnbounceClickFunnels
Basic $99/month$147/month
(when billed annually)
Premium $145/month$197/month
(when billed annually)
(when billed annually)
Concierge$625/monthNo Such Plan
(when billed annually)
Free Trial14-day free trial14-day free trial


Conclusion: Choosing the Right Tool for Your Business

The journey from introducing Unbounce and ClickFunnels to dissecting their features has revealed these platforms’ strengths and areas of specialization.

Unbounce stands out with its flexible pricing plans, comprehensive A/B testing, variety of integrations, and a powerful landing page builder.

It’s an ideal choice for businesses that want to focus on creating high-converting landing pages and enjoy the freedom to fine-tune every detail.

On the other hand, ClickFunnels shines as an all-in-one sales funnel solution. With its robust funnel builder, A/B testing across the funnel, targeted integrations, and a vibrant community for support, it is well-suited for businesses looking to streamline their sales process from lead capture to sale, all within one platform.

In the end, the choice between Unbounce and ClickFunnels depends largely on your specific business needs. If landing pages are the heart of your marketing strategy, Unbounce could be your perfect partner.

However, if you’re looking to create comprehensive sales funnels that take your customer from the first touchpoint to final sale, ClickFunnels might be your tool of choice.

As always, knowing your business needs and goals is the first step in making the right choice.


FAQs: Clearing Up Common Queries

What are landing pages and sales funnels?

Landing pages are standalone web pages designed for a specific marketing campaign. They’re where a visitor “lands” after clicking on a link in an email, ad, or other digital locations. Their main goal is to convert visitors into leads by collecting contact information in exchange for a valuable offer.
Sales funnels, on the other hand, represent the journey potential customers go through to become actual customers. It consists of several stages, from awareness to consideration to decision, with the ultimate goal of driving conversions.

Which platform is more cost-effective?

In terms of pure cost, Unbounce base plan is more affordable than ClickFunnels’. However, the value you get from each platform depends on your specific needs. ClickFunnels offers comprehensive funnel building tools, which might offset the need for additional tools and services, potentially making it more cost-effective in the long run.

What is the main difference between Unbounce and ClickFunnels?

While both platforms can create landing pages, the main difference lies in their primary focus. Unbounce specializes in building, testing, and optimizing high-converting landing pages. ClickFunnels, meanwhile, provides an all-in-one solution to build complete sales funnels, covering everything from landing pages to sales pages and email marketing.

Which platform offers more integrations?

Unbounce offers a wider variety of native integrations compared to ClickFunnels, making it easier to fit into an existing marketing stack. However, both platforms offer integration with Zapier, expanding the possibilities of connecting with numerous other tools.

Which platform is more beginner-friendly?

Both Unbounce and ClickFunnels offer intuitive drag-and-drop builders and templates, making them accessible to beginners. However, Unbounce may have a slight edge due to its more straightforward interface and helpful onboarding tutorials.

Connor Reynolds
Connor Reynolds

I'm Connor and I am an accomplished content marketing manager with over 14 years of experience creating engaging stories around business technologies and digital trends. With a passion for helping brands boost their online presence, I provide actionable insights into leveraging innovations in web design, digital marketing, SEO, and ecommerce. I have deep expertise across a wide range of solutions aimed at business growth, from SaaS tools to marketing automation to social media management. I stay on the pulse of emerging technologies and best practices so I can effectively translate complex topics into useful content for business audiences. My background in implementing digital strategies gives me a unique perspective on how brands can optimize their use of new platforms and innovations. I thrive on producing educational yet entertaining content that keeps readers up-to-date on the latest advancements influencing business success. When I'm not writing, I enjoy exploring the nuances of today's digital landscape.

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