BFCM Email Campaign Planner
Week wise Black Friday and Cyber Monday email campaign action planner.
How to use BFCM Control Panel?
1) Enter the basics
Provide Black Friday, Cyber Monday, your Timezone, and the owner names. No complex inputs.
- We build a Weekly plan, 6-weeks early from your Black Friday date and add Cyber Monday as a main send.
- All task due dates auto-avoid weekends & regional holidays based on your timezone.
- Tasks include a plain-English Why and beginner-friendly hints from industry checklists. :contentReference[oaicite:1]{index=1}
2) Click “Plan my BFCM Campaign”
See your dashboard with KPIs (readiness, due tasks), the next 3 actions, and key dates. A compact KPI row and quick actions are also shown right before the Crisis Plan for fast decision-making.
3) Work week-by-week
- Weeks 1–2: Deliverability Foundations – SPF, DKIM, DMARC; baseline seed; avoid DNS changes.
- Weeks 2–3: List Hygiene & Verification – real-time verification, one-time list verification, typo suppressions.
- Weeks 3–4: Creative Optimization – subject lines & sender; full design QA across devices/clients.
- Weeks 4–5: Volume Ramping & Timing – +50% ramps, Sunday evening tests, document winners.
- Weeks 5–6: Final Prep & Testing – 48h seed, codes, landing pages, inventory, GO/NO-GO.
4) If something goes wrong
Open the Crisis Plan: pause by domain, check Postmaster, fix root cause methodically, and send to engaged-only while recovering.
