26 Cheapest MailChimp Alternatives in 2024 for Email Marketing

This selection guide lists and reviews 26+ alternatives to Mailchimp for email marketing in 2024. It focuses on providing unbiased information about various email marketing tools, comparing features, usability, and pricing. The alternatives highlighted include MailerLite, AWeber, Moosend, ConvertKit, Constant Contact, Omnisend, GetResponse, and Brevo, each with its unique strengths and limitations. The author shares personal experiences with these tools, aiming to assist readers in finding suitable Mailchimp alternatives based on their specific needs and budgets.

When we started our business online, we felt there is a need to send email updates to our subscribers on a regular basis to keep them returning to our website. To get started with subscriber engagement, MailChimp was the most heard application we came across, at the same time we also started evaluating a master list of MailChimp Alternatives.

alternative to mailchimp tool

Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for selecting the most suitable app.

As I was looking for the subscriber engagement and email marketing tools that allows you to create professional marketing email campaigns and do email automation, several tools such as MailChimp and MailChimp Alternatives came up; that include following-

Beyond Mailchimp

Top 12 Best Mailchimp Alternatives to Use in 2024

I did a detailed analysis of each, which led me to discover some cool in-built features coupled with promising price models. These tools seemed like the solution we were looking for, and we decided to try many of these at our end. Little did I know that it was going to be a long road. Based on my overall experience for a small business team, I have rated the alternative tools on a scale from 1 to 5 stars below:

ToolEase of UseEmail Automation FeaturesDesign and CustomizationIntegration CapabilitiesDeliverabilityList ManagementReporting and AnalyticsCustomer SupportPricing and ScalabilityCompliance and Security
MailerLite⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
AWeber⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Moosend⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
ConvertKit⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Omnisend⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
GetResponse⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Brevo⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Campayn⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Sendlane⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
SendFox⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Constant Contact⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
ActiveCampaign⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
This table uses star emojis to visually represent the ratings for each product and criteria, providing an easy-to-interpret overview of how each email marketing tool performed across the key factors.

About MailChimp

MailChimp – A Complete Email Marketing Solution for Newbie

Having realized the need of our own email marketing platform, the first try was obviously the most simple tool known to us for ages- MailChimp.

Any Start-up and beginner business discussion on email marketing never ended without the mention of MailChimp marketing platform. Rather than any other email marketing service providers, Mailchimp is extremely user-friendly, fast, easy to access and is loved by its users for the hassle-free experience in handling it and not to forget the extensive learning material available. Add to that, all those awesome features talked about in a variety of discussions and forums are available even in the free edition of Mailchimp.

MailChimp marketing platform offer free edition comes with 1,000 free emails per month and a maximum of 500 subscribers. This plan covers basic email marketing features.

For any new blogger, freelance email marketer, content marketing team or startup, these numbers are really good. Since we had an ever-growing contact list management issue within our company, that surpassed the 500 limit, we went for the paid account which comes for $91.53 for 10,000 subscribers per month for 1,20,000 email per month along Standard Marketing Platform Plan.

Over a period of 3 months, our contact email address list jumped upto 25,000. Now, you can calculate the amount we were paying to the Chimps to handle email campaigns. Coming to the features of Mailchimp, it has the most convenient and easy to use email editors, we were also taking full advantage of landing page templates library, pre-made email templates, A / B testing, send-time optimization, mobile app, managing several email lists to segment users based on their behavior, developers support. However to add images you can always use procreate anime brushes.

No doubt the flexible email campaign templates supplied were great to us but we found that for an e-commerce marketer, MailChimp did not have enough email templates which we could make use of like other best MailChimp alternatives. Not to forget the feature of MailChimp was transactional emails and Mobile Responsive email templates, which is a little tricky to make these days.

PlanPriceMonthly Email SendsAutomated Customer JourneysGenerative AI FeaturesAdmin UsersAudiencesRole-based AccessServices & SupportIntegrationsEmail Marketing & SegmentationForms & Landing PagesCreative AssistantEmail SchedulingA/B TestingReporting & Analytics
PremiumStarts at $350/month*150,000Up to 200 journey pointsIncludedUnlimitedUnlimited5 RolesPhone & Priority Support300+YesYesLimitedYesYesYes
StandardFree for 1 month, then starts at $20/month*6,000Up to 200 journey pointsIncluded5 Seats5 Audiences4 Roles24/7 Email & Chat SupportYesYesYesLimitedYesYesYes
EssentialsFree for 1 month, then starts at $13/month*5,000Up to 4 journey pointsNot available3 Seats3 Audiences2 Roles24/7 Email & Chat SupportYesLimitedYesLimitedYesLimitedLimited
Free$0/month*1,000BetaNot available1 Seat1 AudienceNot specifiedEmail support for first 30 daysYesLimitedLimitedLimitedLimitedNot specifiedLimited
Comparing Mailchimp Price Plans and features for Marketing Automation and Email Marketing

Finally, while calculating the ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it’s Essentials plan. So, now we had to start looking for a Mailchimp cheaper alternatives.

The MailChimp AI tools leverage a mix of in-house built models and third-party AI products, including Intuit’s AI infrastructure, and provide detailed insights and suggestions to improve campaign performance.

All About Mailchimp

Understanding Mailchimp and our requirement

As of now, MailChimp only provided its users with the benefits of email marketing automation tools. But it also offers marketing CRM functionality that makes it all in one marketing service. With MailChimp marketing CRM, you can manage your customers and reach out to them in a more effective way, even through social media ads!

The marketing CRM works by bringing all your contacts & customers in one place and presenting you with related patterns and data to help you understand your audience better. It can quickly help you chart out plans on how to approach your customers.

The Mailchimp Marketing CRM allows users to study their audience insights and accordingly send out personalised messages based on user behavior, lifecycle stage, and individual interests.  It is something that you can expect from this tool purchase.

You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV (customer lifetime value). So, you can send the right message to the right audience at the right time and henceforth improve your marketing strategy.

mailchimp predictive segmentation

Update; October 2021: Mailchimp has launched Content Optimizer, an AI tool to improve email marketing strategies for small businesses, marketers, and entrepreneurs. It recommends changes to improve the effectiveness of your campaigns. It’s available in English now for standard and premium users of Mailchimp. Other languages are expected later.

Mailchimp Content Optimizer improves your email marketing campaigns with a better call to action language, better typography and readability, conciseness, and other changes. Now, you can feel that Mailchimp has in-build Grammarly.

Although, all the features were worth trying, but we were worried about the price of customer engagement along the growing email list size. We started segmenting the email list and started planning the campaigns accordingly. Finally, we started looking out for more suitable alternatives of Mailchimp.

16 Best Mailchimp Alternatives

Here are Best Mailchimp alternatives in 2024:

1. MailerLite – Best-selling Alternative to Mailchimp

MailChimp vs MailerLite – The 2x Cheaper

When we started looking for a Mailchimp alternative Mailerlite caught our eye. MailerLite free plan allows sending 12,000 emails per month and 1000 subscribers. After we were failing to meet expectations with Mailchimp and kept a check with our email marketing budget until now we had tried many alternatives.

In the first impression when we looked at the price, we were quite surprised as it is one of the best Mailchimp alternatives with lots of features and email tools. We took a look at the Demo of the visual email editor, I assumed that it is cheap because it might have a low email delivery rate.

Below are the pictures of MailChimp Standard and MailerLite Growing Business pricing that will help you with price comparisons. We had to select MailChimp Standard plan because, we were using the Dynamic Emails feature and it was available in MailChimp Standard and MailerLite Growing Business plans.

SubscribersMailChimp Standard vsMailerlite Growing Business
Upto 500FreeFree
Upto 1000$46.37 /moFree / $10 /mo
Upto 5000$69.85 /mo $32 /mo
Upto 10000$91.35 /mo $54 /mo
Upto 15000$146.93 /mo$87 /mo
Upto 20000$174.62 /mo$119 /mo
Upto 25000$204.73 /mo$139 /mo
Upto 30000$234.84 /mo$159 /mo
Price comparison of MailChimp Standard vs MailerLite Growing Business

As I explored its features in detail, I got to know the real reason behind the low price – their team said, they have kept the price low because they mostly dealt with large volume email marketing for enterprises and they have not made the product clamped up with features which very few marketers use.

This helped them to keep application affordable and reliable at a cheap price.

After this, I checked the testimonials, where they mention more than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!

Convinced with the insight, I went ahead and signed up for this Mailchimp alternative- MailerLite Trial Account, which gave me access to send email to 1000 subscribed email addresses along with A / B testing, drag and drop web forms, email automation tools, email campaign templates for a small business like us.

After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this master list of 1,000 email addresses on Mailchimp also had an opening rate of around 60%. So, looking at the number I was completely satisfied and went ahead taking a MailerLite Growing Business account for 30,000 Subscribers.

Checkout the below Reddit comment about Mailchimp billing practices.

reddit dicussion on mailchimp

For these 30,000 subscribers on MailerLite Growing Business Plan, I had to shell out $1668 Only for a Year to send out 3,60,000 emails per month! The tool is also a great good for beginners.

Price Check: The price is exactly 2 times cheaper than what we were spending on the Mailchimp Pro account for a month!

Now we are quite satisfied with the features and the services provided by MailerLite. The one best feature which can compete is their visual ‘drag and drop email Newsletter Editor‘, which is quite simple to use, beautiful, and very lightweight perfect if you’re a small business. Overall you get wonderful control over creating your beautiful newsletters. Also, they keep updating their template repository based on the popular categories and searches. Some of their current email templates are:

  • E-commerce
  • Deals and offers
  • Blogs and updates
  • Events
  • Photography
  • Notifications

Along with this, MailerLite also gives default email templates to play within the email builder. The only thing that i didn’t really liked was that you do not get template access for the free plan.

mailerlite email builder

Some more features worth exploring also included drip email Autoresponders, A / B testing, email automation tools, email list segments, unsubscribe page builder, landing pages combined with Webform & popup forms which we regularly use to send email newsletter, step-by-step for every new subscriber that we capture.

The file manager feature was also very useful as it helped us to organize our images for our different email campaigns.

In Mailchimp, we were also using Segments Feature under the mailing lists of opt-in email subscribers, which gave us the flexibility to filter those who were not opening our marketing emails. Yes, the same feature is also present in MailerLite, which you can use quite frequently for effective subscriber list management. You can remove inactive subscribers through MailerLite segments.

You can add videos and gifs to your email templates, add more account users and teammates in your own MailerLite account. Add GDPR consent forms and checkboxes for permission compliant subscriber acquisition.

At any point when you are done with the email marketing campaign you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.

start email campaign

We started using RSS campaign feature of the tool which enables us to send automated RSS feed campaigns for our blog posts to our opt-in subscribers automatically. No doubt this feature again is very simple to use, user friendly and have very setup to complete and get started. This is an alternative feature comparison from MailChimp which takes a big leap in favour of MailerLite. You can always connect with customer support if you are stuck.

Hope, this guide will help you get the right software that provides you with impressive Email campaign templates at an Affordable price.

You can check and try out MailerLite – The Mailchimp Cheaper Alternative from here.

MailChimp Alternative-Free Trial

MailerLite has also added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!

MailerLite Landing Page Builder

Other than these latest updates, MailerLite also added some of the useful features like Auto Resend message, email preference center, Automation workflows, Automation templates, A/B test for automation workflows, multiple trigger for automation campaigns, PrestaShop & BigCommerce integration, A/B test for forms, new features on website and MailerLite landing pages, Click Maps in campaign reports, and RSS email campaigns for ecommerce, D2C business, publishers and bloggers.

mailerlite A-B testing

Don’t forget to tryout the brand new AI based Email Editor. MailerLite new features are a significant upgrade to their email marketing suite. Here’s a brief:

  • Revamped Drag & Drop Editor: The new editor offers a user-friendly, intuitive interface with easy-to-locate blocks. It streamlines the newsletter creation process and is designed to be simple yet effective.
  • AI-Powered Writing Assistant: Based on GPT technology from OpenAI, this feature generate relevant and engaging content based on a brief description of the desired topic. It can help with headlines, product descriptions, and even full newsletters, saving time and effort.
  • Faster Email Creation: The AI assistant dramatically speed up the email writing process, a boon for large businesses and solo entrepreneurs alike.
mailerlite AI
  • Conversion Rate Boost: With the right prompts, the AI assistant generate personalized and optimized product descriptions that resonate with the target audience, helping to improve conversion rates.
  • Multilingual Content Generation: The AI assistant generate content in various languages, which is incredibly useful for businesses entering new markets. It localize the content, accounting for cultural nuances.
  • Innovative Content Ideas: The AI assistant provide fresh content ideas and suggestions, enriching the newsletter content and sparking creativity.

Update: MailerLite has announced new prices for the subscriber limit. It can be found here.

So, the existing paid customer can still access the old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime.

Below is a screenshot of the annual pricing plans offered by MailerLite when I select 1000 subscribers.

mailerlite pricing

To view the full revised pricing list visit here. You can also join their Facebook social media community from here. Let me do a side to side comparison of the major parameters:

Overall Mailerlite vs Mailchimp feature comparison:

Limited ParametersMailchimp vsMailerlite
Ease of use While using Mailchimp I found some functions are hard to find.
There is a scope of being more intuitive.
Mailerlite is very user-friendly and has overall a better UI.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan.
62 templates that are really good and easy to customize.
No email templates are available in the free plan.
List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
As you pay per contact if there are repeated emails in two lists you pay extra.
Mailerlite is super easy to manage lists. You can remove subscribers through automation.
One email is always counted as one no matter how many times it appears.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price.
Limited range of automations but very simple to use.
Automations are available on the free plan.
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Amongst several providers, MailerLite tops the list with 96%.
Reporting featuresIntegrates directly with Google analytics.
Social media stats and other details such as opens, clicks, unsubscribes. etc,
More in-depth analytics.
Offers basic reporting features such as open, clicks, unsubscribes, etc.
Lacks social media statistics.
Pricing Malchimp’s free plan includes:
1.) 500 contacts
2.) 8 free templates
3.) 2500 emails
Mailerlite’s free plan includes:
1.) 1000 contacts
2.) All templates
3.) 12000 emails
Comparison of Mailchimp and Mailerlite

When should you choose Mailchimp?

  1. Your business is slowly expanding and is not small anymore.
  2. You need complex automations and in-depth reporting features.
  3. You also don’t need affiliate marketing.

When should you choose Mailerlite?

  1. You are not-so big business and are looking for a lightweight email automation tool.
  2. One biggest point that makes Mailerlite a popular tool is the price. You get a feature packet tool at an affordable price.
  3. It is the perfect balance between simplicity and efficiency.
ParametersMailchimp vsMailerlite
What is good?
Huge template repository

Affordable and easy to use
The email templates are more professional
What is not good?No email automation features in the free plan.
For complex needs, it is bulky and expensive.
No support for affiliate marketing.
Not very powerful for reporting and automation in free plan
Best forNew startup and businessE-commerce, agencies, and product-based businesses
PricingStandard plan starts at $46.37/mo for 2500 SubscribersGrowing Business plan starts at $17/mo for 2500 Subscribers
Comparison of Mailchimp and Mailerlite

2. AWeber

MailChimp vs AWeber – Offers a free plan with 500 subscribers

AWeber is another robust brand and one of the powerful email marketing platforms that you should know. It offers a free plan for up to 500 subscribers and 3000 emails per month.

The paid annual plan, Aweber Plus starts at $20 per month for 500 contacts where you get all the features in the free plan and several others. The pricing is a pay-as-you-go model above 500 contacts.

Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.

aweber

I should mention here that we used Aweber only because they are robust and well known for their mailing lists management, keeping email lists separate from each other, auto-responder, landing page templates and builder, stock photos, smart email designer, email template library, subscriber lead generation form, contact tagging features, test email campaign.

The one thing that confused me a bit while using Aweber was the different terminology that they have deployed. For instance, I was searching automations and it was called campaigns. Aweber also accept small businesses including internet marketers and affiliate marketers as their user and customer.

Aweber’s interface is easy to get started within a couple of minutes and the Aweber support team provides great support in onboarding new staff through live chat and phone call in the US markets. If as a marketer your mind is moving towards trying AWeber then it is not a bad option. It also offers building Ecommerce stores under Paid plans.

ParametersMailchimp vsAweber
Ease of use Mailchimp is easy to set up.
You just need to fill out the form and you are good to go.
AWeber takes you a bit more time to fill out the form.
The interface is easy to navigate but the naming conventions are hard to decode.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan
AI-powered email designer that creates branded emails in seconds.
700+ email templates
List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
Paying for duplicates is another problem that Mailchimp users often face.
Very simple and intuitive list management.
You can easily create lists based on open rates, geographical locations, click-through rates, etc.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price
We tested the automation feature (campaigns in Aweber) which we found pretty decent.
You can easily tag users and send out tailored emails easily
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Amongst several providers, Aweber lacks in this area with only 72%
Reporting featuresIn-depth analytics is helpful for small to mid-sized businesses.
Google analytics integration is also helpful.
Social media stats
Provides all the basic performance info such as openers, bounces, and clicks.
Also provide advanced data like ecommerce or geo-tracking.
The reporting visuals are not that great.
Pricing Mailchimp’s free plan includes:
500 contacts
2500 emails
AWeber’s free plan includes:
500 contacts
3000 emails
Comparison of Mailchimp and AWeber

When should you choose AWeber?

  1. You need good support
  2. You run an ecommerce store
  3. You need a very simple email marketing tool
ParametersMailchimp vsAweber
What is good?Huge template repositoryProvides Canva integration
Caters to the needs of small businesses.
What is not good?Becomes expensive as your subscribers increaseVery basic features for the price
Best forStartup and New BusinessSmall-sized businesses
PricingStandard plan starts at $46.37/mo for 2500 SubscribersPlus plan starts at $30/mo for 2500 Subscribers
Comparison of Mailchimp and Aweber

3. Moosend

Mailchimp vs Moosend – Free Trial Plan for 30 Days

moosend

Moosend is easy on the pocket and an ideal email marketing software brand for businesses who are looking for affordable options.

Moosend saw an increase in its popularity in Sept 2021 when it was acquired by Sitecore – an American software company. Now let us see what Moosend offers when compared to Mailchimp. Moosend is a comparatively cheaper mailchimp alternative . Moosend offers a free plan and the paid plan starts at $9 for up to 500 contacts. On the other hand, Mailchimp will cost you $50 for the same number of contacts.

Then pay as you go above the contact subscribers limits.

When it comes to ease of use then it is definitely easy to use but when I was working with the email editor I found it to be slow sometimes. For instance when I was trying to add elements in the drag and drop email builder I encountered delays. The visual automation workflow functionality and well-tailored email builders of Moosend are more advanced and easier to use. The files manager, in-depth email reports, and stats all are well designed.

They also provide pre-built email templates specifically for customer engagement, re-engagement, weather-based automation, and a lot more.

 moosend automation

Moosend suit is on an average 30% cheaper than klaviyo, making it easily the most affordable alternative. The Moosend platform has beautiful emails, powerful drag and drop email editors, easy-to-use signup forms, email list segmentation, email list management, landing pages site, real-time analytics, and integrations with developer & API support.

The Moosend customer support has a wide range of knowledge base, tutorials, videos, webinar recordings, and their team support through multiple channels including email/live chat/phone. All of this makes you use this tool easily.

Let us have side by side comparison of these two tools:

ParametersMailchimp vsMoosend
Ease of use Mailchimp is easy to set up.
You just need to fill out the form and you are good to go.
Moosend is easy to use but their drag and drop is slightly glitchy.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan.
The marketing automation templates are excellent. They offer 70+ free email templates.


List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
Paying for duplicates is another problem that Mailchimp users often face.
Import contacts from Excel , .csv, .txt, copy-paste, and even Google contacts.
You can easily delete contacts and segment them based on links clicked, campaigns opened, etc.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price.
Create a campaign using criteria such as anniversary, abandoned cart, weather-based, upsell/cross-sell and repeat purchase reminder.
You can easily create advanced workflows with its visual automation builder.
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Moosend has an average delivery rate of 88%.
Reporting featuresa.) In-depth analytics is helpful for small to mid-sized businesses.
b.) Google analytics integration is also helpful.
c.) Social media stats
a.) Reporting is very well designed and is easy to understand.
b.) Provides all the basic performance info such as openers, bounces, and clicks.
c.) Also, supports the data from Google Analytics.
Pricing Malchimp’s free plan includes:
1.) 500 contacts
2.) 8 free templates
3.) 2500 emails
Moosend offers a free trial for 30 days where you can try all their features.
Comparison of Mailchimp and AWeber

When should you choose Moosend?

  • Very cost-effective for small businesses and entrepreneurs.
  • The reporting is very detailed and nothing less than as compared to other expensive tools.
ParametersMailchimp vs Moosend
What is good?Huge template repositoryCaters to small businesses and entrepreneurs.
Powerful features at a reasonable price.
What is not good?Becomes expensive as your subscribers increase.Moosend is not an all in one marketing solution
Limited integrations and sign-up forms are basic.
Best for E-commerce and agenciesSmall-sized businesses
PricingPaid plan starts at $9.27/moPaid plan starts @ $9/mo
Comparison of Mailchimp and Moosend

4. ConvertKit

Mailchimp vs ConvertKit- $79 for 5000 subscribers

ConvertKit offer free plan with 1000 subscribers management.

ConvertKit might come as a little expensive alternative to Mailchimp and not amongst the best Mailchimp competitors, but the wide range of landing page builder features, advanced automation workflows builder, a/b testing, segmentation, personalized emails, email tags, email delivery testing options, lead magnet popups and form features of this tool is better as it helps you capture more lead. 

send emails to your subscriber - do split testing - send beyond behavior based email - plenty of video options - power your startups - comment about convertkit

ConvertKit platform is perfect and an excellent value for money option for bloggers, freelancers, affiliates, marketing experts and content creators. It has complete WordPress integration plugin. You can send your targeted content at the right time using this email marketing automation and improve conversions. It also acquired FanBridge email marketing tool and now focus on creating email platform for music creators and musicians.

It doesn’t have a drag and drop editor as it claims that simple emails perform better. It provides you with a lot of landing page templates.

The advanced segmentation, contact tagging system, and subscriber management that ConvertKit offers are fantastic, and the analytics are quite detailed. 

Premium paid plans start at $79 for 5000 subscribers tier. ConvertKit social media community to join is available here.

You can also become a part of an affiliate marketing program that convertkit offers and earn 30% commission for every new creator you bring on board.

Customer support service is available through email and support tickets.

ParametersMailchimp vsConvertkit
Ease of use Mailchimp is easy to set up.
You just need to fill out the form and you are good to go.
Convertkit is easy to use given its limited features.
Doesn’t offer a drag and drop editor.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan.
Convertkit isn’t a design-focused platform.
Very limited design options that are mainly text-based.


List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
Paying for duplicates is another problem that Mailchimp users often face.
Convertkit doesn’t offer you the option of creating lists. All your contacts go in one place. The method is very straightforward.
You have the option to assign them to different tags or create segments if needed.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price.
Offers a visual automation feature where you can design the automation workflow.
Plenty of automation available similar to Mailchimp.
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Convertkit has a good delivery rate of 94%.
Reporting featuresIn-depth analytics is helpful for small to mid-sized businesses.
Google analytics integration is also helpful.
Social media stats
Provides all the basic performance info such as open rates, unsubscribed, and clicks and that’s it.
Very very basic reporting options.
Pricing Mailchimp’s free plan includes:
1.) 500 contacts
2.) 8 free templates
3.) 1000 emails
Convertkit free plan offers 1000 subscribers and send unlimited emails.
Comparison of Mailchimp and ConvertKit

When should you choose Convertkit?

  1. Want to create specific targeted campaigns.
  2. Sell digtal products.
ParametersMailchimp vs Convertkit
What is good?Huge template repositoryConvertkit is known for its powerful automation and segmentation features.
What is not good?Becomes expensive as your subscribers increase.Reporting and the newsletter services are not as good as other similar tools.
Best for E-commerce and agenciesSmall-sized businesses
PricingPaid plan starts at $13.85/mo Paid plan starts @ $15/mo
Comparison of Mailchimp and ConvertKit

5. Omnisend

Mailchimp vs Omnisend– $20 for 1000 contacts

Omnisend offers a free plan where you can send 500 emails/month. Apart from that, you can try each of their two standard and pro plans for free. It was launched to harness the power of omnichannel marketing.

You can sign up for Omnisend 14-day free trial without providing your credit card details. Omnisend is quite a new player in this field that offers niche features like push notifications and SMS. Since Mailchimp no longer offers integration with the ecommerce platform Shopify, this email marketing service is a savior for online ecommerce businesses.

omnisend

The main USP of Omnisend is that it specializes in omnichannel marketing. If you are an established eCommerce business and platforms where generic marketing automation is no more supportive, Omnisend is a great Mailchimp alternative. It allows you to personalize messages that is a primary requirement for every e-commerce business. The user experience of using this tool is also good. Its ready-made Zapier integration and plugins available with WordPress, Bigcommerce, Prestashop, Woocommerce.

Omnisend account offers several features like email designs personalization, creating instant discount codes, ab testing, customer rewards, marketing automation, web push notifications, content editor, push notifications feature, advanced segmentation, weather-based product recommendations, website tracking tools, integrations, magento and shopify store integration to name a few that are specially targeted to help you grow your online business.

Account manager at Omnisend takes care of complete onboarding of the businesses with ecommerce platforms; proactive support from the customer service & success help in timely implementation of the complete integrated ecommerce solution.

ParametersMailchimp Omnisend
What is good?Huge template repositoryA tool that specializes in omnichannel marketing.
Both Email and SMS
Great for e-commerce
What is not good?Becomes expensive as your subscribers increase
No SMS engagement
Reporting and the newsletter services are not as good as other similar tools
Best for E-commerce and agenciesE-commerce businesses
PricingPaid plan starts at $46.37/mo The cheapest plan starts at $16/mo
Comparison of Mailchimp and Omnisend

6. GetResponse

Mailchimp vs GetResponse– $15 for 1000 subscribers

GetResponse is another value for money MailChimp alternative that is all in one marketing platform, it offers email automation, landing page builder, popups form, multiple device friendly emails, webinars integration, advertising, prospect nurturing, built-in CRM and power-packed advanced features for automation, including Getresponse dev APIs and reporting tools.

GetResponse platform list segmentation is intelligent and better than most of the tools in the email marketing industry. When it comes to boasting of advanced features then Getresponse never disappoints and every business can benefit from it.

GetResponse offers conversion funnels and landing page features which is a great plus for ecommerce companies. As it helps to reach your target audience in a better way.

getresponse

With the help of this interesting feature, you can create automated email sales funnel for a myriad of areas of your business and work on your conversion rates.

The email personalization, integration with website and stores, magento user tracking, cookies based users tracking, SMS and wordpress integrations, access to reports and email stats are useful for the GetResponse subscribers.

Another thing that is highly appreciated for GetResponse platform is its competitive pricing options, making it a great tool for email marketing and automation. You also get to create entire webinars with this tool.

Getresponse does offer a free plan forever now. This free plan includes an email marketing tool, website builder, landing page builder, and forms for subscribers upto 2000.

Nonprofit and enterprise plans are high selling with non-compromising customer service.

GetResponse has recently launched a forever free plan which can help businesses and entrepreneurs to move their business online. Going online is a necessity for businesses in today’s date and for businesses that are just starting out do not have enough capital to invest in expensive paid plans of the software tools and marketing automation platform.

Given that GetResponse has decided to offer a forever free plan instead of paid plans.

GetResponse Free Forever Plan

Features included in GetResponse Free forever plan :

Free GetResponse Website Builder:

  • Build one website with up to 10 page with the help of the AI-creator or choose from the 300 industry template repository.
  • 5GB bandwidth per month
  • Connect a domain or use a free option

Free GetResponse Lead Generation Software:

  • Build and host 1 landing page
  • Signup and contact forms to get leads for your business
  • Store up to 500 contacts

Free GetResponse Email Marketing Software:

  • Unlimited emails for your contacts
  • Drag-and-drop creator to build emails
  • Access to a rich repository of predesigned email templates
ParametersMailchimp vsGetresponse
What is good?Huge template repositoryA tool that specializes in advanced segmentation and features.
Great for e-commerce.
What is not good?Becomes expensive as your subscribers increase.The list segmentation is slightly less polished.
Best for E-commerce and agenciesBusinesses need advanced segmentation capabilities.
PricingPaid plan starts at $30.99/mo The paid plans start at $15/mo
Comparison of Mailchimp and Getresponse

7. Brevo

Brevo’s free plan offers 300 emails per day and unlimited contacts.

Brevo ( read a detailed review of Brevo ) is one of the smart Mailchimp alternatives, which places itself as an all-in-one email solution for small businesses which provides email and sms messages for email marketing campaigns including transaction and marketing automation. More features offered by Brevo like Sign up Forms, exit intent popups, Landing Pages with drag and drop editor, Facebook Ads, Retargeting, A / B Testing, transactional emails, sales CRM and live chat messenger support make it a great option.

bervo landing page

In short, Brevo will allow you to send beautiful emails without a fuss.

The best feature about Brevo automation tools is that they charge you based on the number of emails sent and with a free plan you can send 300 emails per day.

Brevo also provides access to longer support even for their free plan. Apart from English Brevo application is also available in other languages including Français, Español, Português, Italiano, Deutsch.

Getting started with a free Brevo plan and with the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails at costs of $25 per month; they are big pros over Mailchimp.

For the transactional emails; Brevo charges based on the emails you sent which doesn’t mean that it is expensive.

On a side note, Brevo is quite popular so you can find plenty of knowledge base and resources to help you get begun with it. It offers plenty of customization options for different types of companies and the pricing model is also good enough.

APIs, WordPress plugin, Magento and Prestashop plugins, fast support, reliable esps feature are unique.

Brevo update: Brevo has acquired three e-commerce marketing companies for a total worth of $47 billion that are :

  • Chatra – US-based live chat messenger app
  • Pushowl – a push notification app for ecommerce stores based out of Bangalore
  • Metrilo – Bulgaria based customer analytics and intelligent marketing platform

With the acquisitions of these powerful e-commerce marketing tools, Brevo plans to become a wholesome e-commerce marketing product for SMBs.

In addition, it will help Brevo scale its existing marketing capabilities and help businesses improve their sales and make more sound strategic decisions.

ParametersMailchimp vsBrevo
What is good?Huge template repositoryA tool that specializes in advanced segmentation and features.
Great for e-commerce.
What is not good?Becomes expensive as your subscribers increase.The list segmentation is slightly less polished.
Best for E-commerce and agenciesBusinesses needing advanced segmentation capabilities.
PricingPaid plan starts at $30.99/mo The paid plans start at $25/mo
Comparison of Mailchimp and Brevo

8. Campayn

MailChimp vs Campayn – 19$ plan for 15,000 Free Email for 3000 Contacts

Campayn free forever plan offers 12,500 email and 500 contacts. Trying out various options did not deter our spirits, and we kept on trying new solutions that can help us take our business to next level.

The next in our league was Campayn- A new email service provider and marketing company (in comparison – one more alternative to Mailchimp) that promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans fees start at $19 per month only!

Campayn suite is designed mainly for micro-merchants and small businesses- Courtesy, ease of use, and helpful learning material. Also, it has pretty good website tracking tools makes it easy to use as you can manage everything from one place. We used Campayn but still, it was not what we were looking for. Also, Campayn quote was just a few cents lesser than Mailchimp.

ParametersMailchimp vsCampayn
What is good?Huge template repositoryCampayn is designed for micro-merchants and small businesses.
It is easy to use and is priced reasonably.
What is not good?Becomes expensive as your subscribers increase.N/A
Best for E-commerce and agenciesMicro merchants and small businesses
PricingPaid plan starts at $30.99/mo The paid plans start at $19/mo
Comparison of Mailchimp and Campayn

9. Sendlane

Mailchimp vs Sendlane – 5000 contacts for $99

The ninth alternative on our list when we started looking for a Mailchimp alternative was Sendlane. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. It is an ideal choice for digital marketers, eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive it is worth a try.

ParametersMailchimp vsSendlane
What is good?Huge template repositoryAdvanced automation and smooth landing page editors,
What is not good?Becomes expensive as your subscribers increase.It is very expensive for sending emails and offers limited integrations.
Best for E-commerce and agenciesBusinesses looking for advanced automation.
PricingPaid plan starts at $30.99/mo The cheapest plan starts at $79/mo
Comparison of Mailchimp and Sendlane

10. SendFox

Mailchimp vs SendFox – Lifetime plan at $49 for 5000 contacts

sendfox

SendFox offer a free forever plan with throttled email newsletter sending i.e. it may take time of about 1 email per minute.

SendFox is an email marketing solution specifically for content creators. It is created by the Sumo family who is also the creator of the famous AppSumo. So, if you are a content creator then SendFox have you covered which also provide affiliate marketing services. The interface of SendFox is super clean to access unlike many other tools and doesn’t feel overwhelming and this was one of the features we focused on when looking for a Mailchimp alternative.

If you want to create simple & beautiful emails without including extra graphics or images, SendFox will fit perfect. Brand creators on Youtube and Instagram don’t usually have a website and in that case, building a subscriber list is tough. But, with SendFox, you can create a landing page sites exclusively for you and get the job done. 

Also, SendFox offers affiliate marketing where you can earn some extra bucks by referring this tool to others. It’s a great choice for content publishers and bloggers, starting with a free forever plan.

The campaigns sent from SendFox includes the logo branding in the emails you send.

ParametersMailchimp vsSendfox
What is good?Huge template repositoryOffers a lifetime deal at $49/mo for unlimited emails.
What is not good?Becomes expensive as your subscribers increase.Not meant if you want to do a lot of crazy stuff with emailing.
Best for E-commerce and agenciesSmall Businesses just starting out building their email list.
PricingPaid plan starts at $30.99/mo The cheapest plan starts at $49/mo
Comparison of Mailchimp and Sendfox

11. EasySendy Pro

MailChimp vs EasySendy Drip – $19 plan for 10,000 Subscribers

EasySendy Pro free forever plan offers upto 30,000 emails per month and 2,000 subscribers.

EasySendy Pro pricing plans and tiers of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Pro, email newsletters, email campaign tests, email delivery tests and email drip campaigns are made super easy.

easysend

The unique feature of EasySendy Pro email marketing service is that it allows integrating through a combination of email delivery API service provider like, Amazon SES, SendGrid, MailJet, AriticMail, SparkPost, and MailGun for small business brands, to send bulk emails. This feature helped us to control our email delivery budget in check.

For example, if we were sending potential of 50,000 emails in a month, then we had to pay only $5 to Amazon SES for email deliverability and, in certain months, if the email delivery goes over 100,000 then the pricing changes and we had to pay $10 premium to Amazon SES.

EasySendy has 1 free forever plan and three paid plans; with 24×7 customer service support. It is a great tool for an enterprise level company with a lot of subscribers.

ParametersMailchimp vsEasysendy Pro
What is good?Huge template repositoryA lot of advanced features are packaged into one.
What is not good?Becomes expensive as your subscribers increase.Onboarding is slightly tough.
Best for E-commerce and agenciesBig Businesses and enterprises.
PricingPaid plan starts at $30.99/mo The plan starts at $19/mo
Comparison of Mailchimp and EasySendy Pro

12. EmailOctopus

Mailchimp vs EmailOctopus– 5000 subscribers for $24

emailoctopus

Like MailChimp, EmailOctupus offer a free plan that allows 10,000 emails per month and 2,500 subscribers; with logo branding inside the emails you send. It is a great tool for startups.

EmailOctopus, among email marketing tools and a really great Mailchimp alternative, allows beginners users, bloggers, affiliate marketing experts to design and send emails using Amazon SES servers, which results in an overall affordable solution. EmailOctopus offers several templates for email marketing that ease out the creation of campaigns. Another plus point of these templates is that they are responsive so one might access them on all the devices.

EmailOctopus features include, simplified & easy to use email list segmentation, intuitive email newsletter builder, simple automation builder, email campaign management and effective campaign reporting for lightweight uses.

ParametersMailchimp vsEmailoctopus
What is good?Huge template repositorySend emails through Amazon SES making it an affordable solution
What is not good?Becomes expensive as your subscribers increaseN/A
Best forE-commerce and agenciesNew businesses
PricingPaid plan starts at $30.99/mo Paid plan starts at $24/mo
Comparison of Mailchimp and EmailOctopus

13. Constant Contact

constant contact

Mailchimp vs Constant contact– $20 for 500 contacts

Constant Contact is an email marketing solution launched that caters to the needs of small to medium-sized businesses. Constant Contact is an email service that offers four core features email marketing, website creation, ecommerce solutions, and social media marketing. Store owners of any kind planning to go digital can use Constant Contact, and it can really help optimize and amp up your teams email marketing efforts.

Constant Contact will fulfill all your email marketing needs apart from just email creation. It has now got SharpSpring email automation features after its acquisition in 2021.

With Constant Contact, you get an intuitive UI, powerful email automation features, landing pages, good email deliverability rate, A/b split testing options, email design template library, multi device friendly emails and reporting features. Constant Contact offers you to create your brands ad campaigns with Facebook and Instagram social media ads accounts to which is a bonus.

Constant Contact has released an AI content generator tool that can generate messages for email and SMS communication. This AI generator tool is ideal for small businesses, as it generates message content ideas for small business users automatically after they input a few words related to their idea.

The pricing options or tiers of Constant contact is based on two plans email and email pro.

The email premium subscription plan starts at $20 per month for 500 contacts, and the email plus packages starts at $65 per month for 500 contacts. Constant Contact nonprofits and enterprise plans are high in demand.

constact contact pricing

You can also try the affiliate marketing program, which pays you $5 for every referral that signs up and $105 if they pay for the account. You can avail the Constant Contact free plan for 60 days. They offer phone and chat support & live messenger support; although the support is very proactive.

ParametersMailchimp vsConstant Contact
What is good?Huge template repositoryEvent management tools
Deliverability rates are pretty good.
What is not good?Becomes expensive as your subscribers increase.Offers very less advanced features
Best for E-commerce and agenciesSmall businesses
PricingPaid plan starts at $30.99/moThe paid plan starts at $20/mo
Comparison of Mailchimp and Constant Contact

14. ActiveCampaign

activecampaign

Mailchimp vs ActiveCampaign – $11.25 for 500 contacts

ActiveCampaign is one of the best and friendly all-in-one email marketing solutions launched (and well-known marketing automation platform) with a built-in CRM adopted by more than 90,000 small business customers and brands. It goes beyond simple email creation and offers email automation, lead scoring, segmentation options, prospects & leads nurturing, creating sales funnels, email tags, web site popups, Woocommerce, WordPress stores integration plugin, ab testing, Google remarketing ads, Facebook ads, Instagram ads and versatile email automation.

ActiveCampaign accounts boast a powerful email automation system they are really good at it. This definitely makes it stand out from the rest.

ActiveCampaign offers email marketing services but unfortunately doesn’t have a landing page editor. But still, it allows you to send personalized text conversations with If/Then/Else logic which is pretty impressive.

With this feature, you can manage which content to show to which customer based on their activity on your web site.

active campaign email designer

Their autoresponders are excellent and accommodate a variety of clear conditions. You can also do the automation within your CRM frequently, build automation workflow on any of your business data through custom objects feature. More unique features of ActiveCampaign apart from their quality autoresponders include offer cms, product recommendations, lead nurturing strategies, sms personalization options so in short, you are also able to do sms marketing automation.

ActiveCampaign integrates with Facebook so you can manage how your Facebook social media ads are displayed to your contacts. The pricing subscription plans start with a free plan and then moved into paid subscribers with limits. The customer service team provide developer support along with well set up training process for complete staff and team onboarding.

The video tutorials and webinars session is useful for any beginner which is a big pros when compared with MailChimp.

ParametersMailchimp vsActiveCampaign
What is good?Huge template repositoryActiveCampaign has one of the best automations at a very reasonable price.

Powerful list-building tools.
Reporting is thorough and migration is super easy.
What is not good?Becomes expensive as your subscribers increase.The onboarding takes time.
Best for E-commerce and agenciesSmall businesses
PricingPaid plan starts at $30.99/mo The paid plan starts at $11.25/mo
Comparison of Mailchimp and ActiveCampaign

15. iContact

MailChimp vs iContact– $0 for 500 subscribers

i contact

Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor (offers a world view map) and has a lot of user friendly features to offer on its plate. This tool caters marketing tools explicitly to small businesses as well as professional internet marketers. Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns like drag and drop html email editor, reporting tools, email analytics, segmentation tools, to name a few.

iContact also offers good social media integrations as compared to its counterparts.

iContact comes with 30 day free trial probably a good way to check this tool and popularly have two plans ‘base and pro’ that charges you based on the number of subscribers you have.

Now let us discuss the pricing plans of iContact. The starting price tier fees is $36 per month for 500 subscribers and the next plan fee and charges are according to the number of contacts / subscribers.

iContact Pricing

Customer service provide support through tickets and phone call in supported regions.

ParametersMailchimp vsiContact
What is good?Huge template repositoryPersonalized support from the customer support team who helps you with your marketing campaigns.
Social media integrations
What is not good?Becomes expensive as your subscribers increase. N/A
Best for E-commerce and agenciesSmall businesses
PricingPaid plan starts at $30.99/mo The paid plans start at $30 for 500 subscribers
Comparison of Mailchimp and iContact

16. Engagebay

engagebay

EngageBay not a long term player in this field but is an affordable and friendly solution available that offers features like sales, marketing, crm, and service tools all in one.

From one single dashboard, you will have the ability to manage and understand a lot of operations from email marketing automation to automating your key processes.

With CRM you can build stronger customer relationships.

engagebay pricing

It offers plenty of landing page templates that attract customers and convert them into leads.  You can also engage with your customers in real-time with the live chat feature that is free and helps you become a reliable partner. It is a great way to keep others updated about your new launches or services.

With SMS and email campaigns you can stick with and nurture your leads and are able to send them personalized emails based on their behavior. Segment leads based on their lead score and also find the best-qualified leads that improve your conversions.

The starting price of this software for its all-in-one plan is $8.99/user/month where you get 1000 contacts and 3000 branded emails.

This price is for its biennial plan that is 40% off. The monthly plan otherwise starts at $14.99/user/month.

17. SendX

Mailchimp vs SendX– $7.49 for 1000 contacts or subscribers.

sendx

The last tool on our list is SendX. It is a relatively new player and not said to be as popular as email marketing giants like MailChimp. But still, this flexible tool is worth a try for its simple and easy to use features. SendX doesn’t try to do a lot of things, so its primary focus is to provide well-rounded email marketing features. All of this is available at a lower price and offers a large number of features.

Business owners and ecommerce websites around the world who do not want advanced segmentation options but want straightforward and well designed email newsletter templates and email designs this tool is a great pick. SendX account has plenty of list building tools for contact management and other tools with ability to manage your customer data effortlessly. It is all well suited for people who are running small businesses.

SendX also offers a range of web forms such as sign up forms, opt in forms, landing pages, conversion tracking, zapier integration, and pop-ups that you can use to expand your contact base. The customer support experience is also good and friendly where you get an email and live chat support as well as phone support.

So it helps you via several sources of communication.

ParametersMailchimp vsSendX
What is good?Huge template repositoryA simple email marketing tool that doesn’t confuse users with complex features

Easy to create email campaigns.
What is not good?Becomes expensive as your subscribers increase.A relatively new player in the market.
Best for E-commerce and agencies Small and new businesses
PricingPaid plan starts at $30.99/moThe paid plans start at $7.49/mo for 1000 contacts.
Comparison of Mailchimp and SendX

Overview of Top Alternatives

An overview of top tools discussed in this guide

Mailchimp AlternativesPricingFeature Summary
MailerlitePaid plans start at $15/moWhat is good?
Affordable , easy to use and one of the cheapest best Mailchimp alternatives available.
Basic level of email marketing features that suit small-sized businesses.
What is not good?
Not very powerful for reporting and automation.
GetresponseThe paid plans start at $15/moWhat is good?
An all in one package that offers email automation with a landing page builder and webinar creation tools.
One of the most affordable and powerful tool.
What is not good?
The list segmentation is slightly less polished as compared to other similar tools.
ConvertkitThe paid plans start at $9/moWhat is good?
Convertkit is known for its powerful automation and segmentation features.
What is not good?
Reporting and the newsletter services it not as good as other similar tools.
SendlaneThe cheapest plan starts at $99/moWhat is good?
With advanced automation and smooth landing page editors, sendlane makes itself one of the Mailchimp alternatives for 2024.
What is not good?
Sendlane is very expensive for sending emails and offers limited integrations.
Constant ContactThe paid plans start at $20 per month for 500 subscribersWhat is good?
A great solution if you’re a small business.
Offered event management tools that is a unique feature.
Deliverability rates are pretty good.
What is not good?
Offers very less advanced features at a high price point.
MoosendThe cheapest plan starts at $8/mo for 1000 subscribersWhat is good?
Caters to small businesses and entrepreneurs.
Powerful features at a reasonable price .
What is not good?
Moosend is not an all in one marketing solution
Limited integrations and sign up forms are basic.
OmnisendThe cheapest plan starts at $13/mo for 500 subscribersWhat is good?
A tool that specializes in omnichannel marketing and is a great Mailchimp alternative.
Great for e-commerce businesses that need Shopify integration.
With features like personalization, text editor , beautiful email templates it does it all and can help with lead generation.
CampaynThe paid plans start at $19/moWhat is good?
Campayn is is designed for micro-merchants and small businesses.
It is easy to use and is priced reasonably.
ActiveCampaignThe cheapest plan starts at $11.25/moWhat is good?
ActiveCampaign has one of the best automations at a very reasonable price.
Powerful list building tools.
Reporting is thorough and migration is super easy.
What is not good?
To get started with you will need to spend a bit of time on the number of features it offers.
EmailOctopusThe paid plan starts at $24/moWhat is good?
Send emails through Amazon SES making it an affordable solution.
Total emails that you can send per month are 10000 which is great for new businesses.
AWeberThe paid plans start at $19 for 500 subscribersWhat is good?
Caters to the needs of small businesses and has a generous free plan.
It has a lot of features and most of them are above average.
The support is great where you get live chat as well as phone support.
What is not good?
It is very basic and the price that it offers is on par with its competitors that offer much more.
iContactThe paid plans start at $20/mo What is good?
Personalized support from the customer support team who helps you with your marketing campaigns.
It offers social media integrations.
SendXThe paid plans start at $7.49 for 1000 contactsWhat is good?
A simple email marketing tool t that doesn’t confuse users with complex features
Easy to create email campaigns.
An overview of all alternatives discussed in this guide

10 More Alternative Tools

Latest MailChimp Alternative Tools

18. ZagoMail

With its top-notch automation features, Zagomail truly shines. Think of it like a digital postman, delivering the right messages at just the right time. Isn’t it amazing to effortlessly manage email campaigns?

It’s as if you’re the maestro of your own symphony, syncing each note perfectly. Plus, the analytics tool – a veritable Sherlock Holmes – unveils the mysteries of your audience behavior. For a flawless emailing experience, Zagomail is your go-to alternative to Mailchimp!

19. Gumbamail

Imagine an email marketing platform that’s as intuitive as a friendly chat over coffee. This tool isn’t just powerful, it’s like having a digital marketing assistant in your pocket. With ultra-responsive templates, killer automation, and insightful analytics, Gumbamail turns the email marketing world into a walk in the park.

Bursting with functionality, Gumbamail really hits the sweet spot as a new Mailchimp alternative!

20. Mailmodo

Through Mailmodo you can send interactive AMP emails that enable your customers to engage, click, and purchase right within the email. No more redirection to websites, just seamless user experience.

It’s like transforming your traditional mail into a versatile Swiss Army knife, multi-functional and efficient. Mailmodo is definitely turning the tables on Mailchimp similar toolss list.

21. Acumbamail

Acumbamail, like a fresh contender in the boxing ring, delivers punchy versatility compared to the reigning champ, Mailchimp. It provides a more intuitive interface that feels like a friendly chat rather than a formal meeting.

Offering robust email marketing services, Acumbamail matches Mailchimp, yet surprises with its affordable pricing and multilingual support.

22. Mailercloud

MailerCloud is a refreshing alternative to Mailchimp, acting like your personal email marketing sidekick. With its user-friendly interface, robust analytics, and affordable pricing, it’s as if you’ve hit a goldmine in a land often dominated by pricier giants.

Picture Mailchimp, but simplified and optimized, like swapping a complicated coffee machine for a barista who knows just how you like your brew!

23. SendingBee

SendingBee shines as an intuitive email marketing solution, presenting an ease-of-use that outshines Mailchimp. It’s like having a personal digital marketing assistant, minus the steep learning curve.

With its fluid interface and customizable features, SendingBee delivers on personalization, marrying simplicity with versatility in a way that feels uniquely human and accessible.

24. SendgoMail

Unlike Mailchimp, SendgoMail takes simplicity and versatility to the next level. Ever feel like you’re juggling chainsaws managing email campaigns?

With SendgoMail, it’s more like juggling feathers!

Offering intuitive design tools, smart analytics, and exceptional deliverability rates, SendgoMail is the perfect partner for your email marketing journey. Now, doesn’t that sound like a breath of fresh air?

25. ActiveTrail

A Robust Contender in the Email Marketing Arena When it comes to email marketing solutions, ActiveTrail stands out as one of the most efficient and user-friendly Mailchimp alternatives in 2024.

With its intuitive interface and a plethora of features, ActiveTrail is not just another name in the list; it’s a game-changer.

Open Source Alternatives

More Open Source Alternatives to Mailchimp:

Mailtrain, Keila and Listmonk are the most popular alternative to Mailchimp, which you can install on your server start setting up email marketing campaigns. Other legacy alternatives include, phpList, SendPortal, OpenEMM, Lightmeter, Mailcoach, Mautic and Sympa.

This comparison table should help you in choosing the right open source alternative tool based on specific needs, such as campaign management, automation, analytics, ease of use, and integration capabilities.

ToolMain FeaturesUsabilityInstallationSupport Options
MailtrainList management, segmentation, automationWeb-based, user-friendlySelf-hosted, requires Node.js, RedisCommunity support, GitHub
KeilaEmail campaigns, automation, analyticsWeb-based, intuitive UISelf-hosted, Docker supportCommunity support, GitHub
ListmonkHigh performance, surveys, quizzesWeb-based, modern UISelf-hosted, binary or DockerCommunity support, GitHub
phpListCampaign management, analytics, bounce handlingWeb-based, traditional UISelf-hosted, PHPCommunity, Paid support
SendPortalCampaigns, subscribers management, analyticsWeb-based, sleek designSelf-hosted, Laravel (PHP)Community support, GitHub
OpenEMMEmail marketing, automation, bounce managementWeb-based, comprehensiveSelf-hosted, Java & PythonCommunity, Paid support
LightmeterDeliverability monitoring, insight dashboardWeb-based, focus on monitoringSelf-hosted, Go-basedCommunity support, GitHub
MailcoachNewsletter management, automated campaignsIntegrates with LaravelLaravel package or standalone appPaid support
MauticMarketing automation, campaigns, landing pagesWeb-based, extensive featuresSelf-hosted, PHPCommunity, Paid support
SympaMailing list management, scalabilityWeb and email interfacesSelf-hosted, PerlCommunity support
Comparison of open source Mailchimp alternative tools

In the above table, “Installation” column indicates the technical requirements to get the tool running, which is crucial for those with limited IT resources. “Support Options” show the available help channels, ranging from community-driven forums and GitHub issues to professional paid support. Choosing the right alternative tool depends on your specific requirements, technical capabilities, and the level of support you might need.

You can also setup email marketing and email newsletter plugins inside your WordPress CMS, which is an open source project. Some of these plugins include, OptinMonster, Bloom by Elegant Themes, Newsletter, MailPoet, Icegram, Thrive Leads, MailOptin, Jackmail, Ninja Popups, PopUp Domination, WP Subscribe Pro, etc.

MailChimp Alternatives for Small Business

Selecting MailChimp Alternatives for Small Business

When it comes to email marketing, every business has different priorities and considerations. For small businesses, finding an email marketing platform that offers the right set of features at an affordable price point is crucial, several factors come into play. These factors range from the specific needs of your email marketing campaigns to the size of your subscriber list and your budget.

Below is a table that outlines key considerations for selecting an alternative tool, drawn from the wealth of information I have gathered:

FactorDescriptionWhy It Matters?
Ease of UseHow intuitive and user-friendly the platform is.A platform with a steep learning curve can hinder your ability to launch campaigns quickly.
PricingCost of the service based on your list size and desired features.Budget constraints can significantly influence your choice, especially for a small business.
FeaturesThe range of features offered, such as automation, segmentation, and analytics.Specific features may be necessary for the unique needs of your campaigns, such as advanced automation for nurturing leads.
IntegrationCompatibility with other tools and services you use.Seamless integration with your CRM, e-commerce platform, or other marketing tools is crucial for streamlined operations.
DeliverabilityThe ability of the service to successfully deliver emails to your subscribers’ inboxes.High deliverability rates ensure that your messages reach your audience, impacting your campaign’s success.
Customer SupportAvailability and quality of customer service and resources.Good support can be a lifesaver for troubleshooting or when you need guidance on best practices.
ScalabilityThe platform’s ability to grow with your business.As your business and subscriber list grow, your chosen tool should be able to accommodate that growth without a hitch.
Factors to consider while selecting alternatives for a small business

This guide explore the top Mailchimp alternatives that are specifically tailored to meet the needs of small businesses. These alternatives provide the necessary alternatives to optimize your email marketing efforts while staying within your budget.

Affordable MailChimp Alternatives

Selecting Affordable MailChimp Alternatives

Affordability is another major factor that businesses must consider in the rapidly evolving landscape of email marketing. Below is a table that outlines six critical pricing parameters to consider while choosing a Mailchimp alternative. This approach will ensures you’re not just looking at the price tag but also understanding what bang you’re getting for your buck.

Pricing ParameterDescriptionWhy It Matters?
Free Plan AvailabilitySome tools offer free plans with basic features.Ideal for small businesses or startups testing the email marketing waters without initial investment.
Cost Per SubscriberPricing often depends on the number of subscribers in your list.Helps in scaling costs as your subscriber list grows; crucial for budgeting.
Emails Per MonthThe number of emails you can send per month can vary by plan.Important for businesses with high email sending frequency to avoid additional costs.
Feature Set Across PlansThe availability of features like automation, segmentation, and analytics across different pricing tiers.Ensures you’re paying for the functionalities you need to drive your marketing strategy.
ScalabilityHow well the tool can grow with your business needs.A tool that scales efficiently can save you the hassle of migrating to another platform later on.
Additional CostsExtra charges for features like advanced reporting, additional users, or API access.Avoids surprise expenses, ensuring a more accurate budget forecast.
Selecting an alternative based on different price selection criteria

Choosing a Mailchimp alternative that aligns with your business needs and budget requires a thoughtful approach. By considering these parameters, you can ensure that you’re investing in an alternative tool that not only meets your current requirements but is also capable of supporting your growth over time. This guide provide the most cost-effective Mailchimp alternatives available. These alternatives are analyzed based on their pricing structures, including any free plans or trial periods, to help you maximize your return on investment without compromising on quality.

E-commerce businesses have unique email marketing requirements, often involving advanced automation and personalized customer journeys. This guide present a selection of powerful Mailchimp alternatives that are specifically designed to address the needs of e-commerce businesses. These alternatives empower you with features such as automated product recommendations, cart abandonment recovery, and seamless integration with popular e-commerce platforms.

Mailchimp Alternatives for WordPress

Selecting Mailchimp Alternatives for WordPress

Popular Mailchimp alternative tools that are commonly used with WordPress CMS, are compared here in this table below. These tools offer various features for email marketing, automation, and subscriber management, providing alternatives depending on your specific needs, such as integration capabilities, ease of use, pricing, and feature sets.

ToolMain FeaturesIntegration with WordPressPricing
Constant ContactUser-friendly, email templates, marketing automation, contact segmentationYes, via pluginStarts at $20/month
BrevoEmail campaigns, SMS messages, automation, transactional emailsYes, via pluginFree plan available; paid plans start at $25/month
MailerLiteIntuitive editor, automation, landing pages, pop-upsYes, via pluginFree plan for up to 1,000 subscribers; paid plans start at $10/month
ConvertKitDesigned for creators, automation, email sequences, landing pagesYes, via pluginFree plan for up to 1,000 subscribers; paid plans start at $29/month
AWeberAutoresponders, newsletters, landing pages, list segmentationYes, via pluginFree plan for up to 500 subscribers; paid plans start at $19.99/month
GetResponseEmail marketing, automation, webinars, landing pagesYes, via pluginStarts at $15/month
Campaign MonitorCustomizable templates, segmentation, automation, transactional emailsYes, via pluginStarts at $9/month
DripEcommerce CRM, automation, email personalization, analyticsYes, via pluginStarts at $19/month
ActiveCampaignAdvanced automation, CRM features, email segmenting, site trackingYes, via pluginStarts at $9/month
Benchmark EmailDrag-and-drop editor, automation, surveys, pollsYes, via pluginFree plan available; paid plans start at $13/month
Comparing Mailchimp Alternatives for WordPress

Each of these tools offers a range of features designed to meet different marketing strategies and business sizes. It’s essential to consider your specific needs, including your audience size, the complexity of your email marketing campaigns, and your budget when choosing an email marketing tool to replace or complement Mailchimp in your WordPress site.

Our Experience

Our Experience – Bottomline conclusion and takeaway

Mailchimp marketing service has really great features and is good for small businesses. So not only big businesses can definitely find this tool of great advantage. There will be something that is missing but you will have to consider what features suits your business needs the most.

For example, ConvertKit and Aweber offer affiliate marketing which you do not get with other tools.

I would consider MailerLite and Brevo after a lot of research as the best Mailchimp alternatives as it’s easy to use landing pages, drag-and-drop html email builder, cms, multiple store integrations also includes built-in photo editor.

time optimisation - affordable email solutions for every business - send automation emails - 10,000 emails you send per month - personal mail providers - pricing tiers - link purchase
Crozdesk competitive grid image for Mailchimp

Most importantly its pricing plan is very attractive and you don’t need to spend a lot as it’s 2x cheaper and also improves your marketing efforts.

  • For a Tight Budget: Look for tools that offer a robust free plan or competitive pricing for small lists. Examples might include Brevo or MailerLite, known for their affordability and feature-rich free plans.
  • For Advanced Features: If your campaigns rely on sophisticated segmentation and automation, platforms like ActiveCampaign or Omnisend might offer the advanced capabilities you need.
  • For E-commerce: If you’re running an e-commerce business, consider tools like Klaviyo or Omnisend, which offer specialized features for online stores, such as cart abandonment emails and personalized product recommendations.
  • For Simplicity: For businesses prioritizing ease of use and simplicity, tools like ConvertKit or Flodesk may provide a more streamlined, user-friendly experience.

Apart from above mentioned platforms in this guide, you can also check another leader in this field that is HubSpot. You can find HubSpot Email marketing much more effective for your campaign. Apart from it, other tools are Klaviyo, Campaign Monitor, Encharge, Newsletter2go, they have great ecommerce integration, plugins, cookies based contact tracking from web site and customer journey builders.

FAQs

Questions asked while looking out for MailChimp Alternatives:

Which is the best email marketing tool?

Selecting the best email marketing tool hinges on your business needs; for versatility and ease of use, Mailchimp is often a frontrunner. Automation features and integration capabilities give platforms like HubSpot a competitive edge for growing businesses. A/B testing, user-friendly interfaces, and robust analytics are hallmark features of leaders in this space. It’s important to evaluate each tool’s scalability, deliverability rates, and template offerings. Ultimately, the best tool marries functionality with user experience.

What is better Mailchimp or HubSpot?

Mailchimp excels in straightforward campaigns and user-friendly design, making it ideal for beginners. HubSpot, however, offers more comprehensive marketing automation tools that integrate seamlessly with its CRM system. When it comes to analytics and reporting, HubSpot provides deeper insights and more customizable options. For organizations prioritizing content marketing and inbound strategies, HubSpot is the superior choice. Conversely, for pure email marketing, Mailchimp simplicity and focus can be more beneficial.

How is Klaviyo better than Mailchimp?

Klaviyo takes the lead over Mailchimp for e-commerce integration, particularly with platforms like Shopify. It offers advanced segmentation and targeting options that allow for more personalized and effective email campaigns. Automation workflows in Klaviyo are highly customizable, catering to complex marketing strategies. The platform’s data science-driven approach to analyzing customer behavior gives e-commerce businesses a significant edge. Klaviyo real-time analytics enables immediate insights, unlike Mailchimp periodic reports.

Does Mailchimp go to junk?

Whether Mailchimp emails go to junk often depends on factors like sender reputation, email content, and recipient engagement. Mailchimp adheres to best practices with authentication protocols like SPF and DKIM to reduce spam flagging. However, inconsistent engagement or spammy content can trip filters, leading emails to end up in junk. To minimize this risk, maintain a clean mailing list and craft relevant, engaging content. Continuous monitoring and adjusting based on performance metrics are key to staying out of the junk folder.

What is the difference between MailerLite and Mailchimp?

MailerLite is known for its simplicity and affordability, often appealing to budget-conscious small businesses. Mailchimp offers a more extensive range of features, including complex automation and advanced analytics. MailerLite user interface is more streamlined, whereas Mailchimp can be overwhelming due to its plethora of options. Integration-wise, Mailchimp leads with a wider array of third-party apps and services. In deliverability rates, both platforms perform competitively, ensuring emails reach the inbox.

Is Mailchimp or constant contact better?

Mailchimp shines with its free tier and its intuitive design interface, making it great for startups and small businesses. Constant Contact is recognized for its excellent customer service and support, a boon for those who need extra help. In terms of email deliverability, Constant Contact has a slight edge over Mailchimp. Mailchimp, however, has stronger reporting and analytics features. The choice depends on whether you prioritize support and service (Constant Contact) or innovation and growth potential (Mailchimp).

Is MailChimp also a CRM?

MailChimp has evolved from an email marketing platform to include basic CRM features in its offerings. It allows users to manage contacts, tag them for segmentation, and track interactions within its interface. However, compared to dedicated CRM systems, Mailchimp CRM capabilities are relatively limited. It’s well-suited for businesses taking their first step into customer relationship management. For advanced CRM functions, integrating Mailchimp with a dedicated CRM platform is often recommended.

Is MailChimp still in business?

Absolutely, Mailchimp continues to be a leading figure in the email marketing industry. They consistently innovate their platform, integrating new features to adapt to the digital marketing landscape. In recent years, Mailchimp has expanded its services beyond email to become an all-in-one marketing platform. With a wide array of integrations and tools, Mailchimp supports businesses in reaching their marketing goals. Their longevity and continued growth in the market speak to their stability and success.

What is the best email marketing platform to use?

The best email marketing platform balances usability, feature set, and price to meet your specific requirements. For small to medium businesses, Mailchimp offers a strong starting point with its user-friendly interface. HubSpot is the go-to for more comprehensive inbound marketing strategies. Klaviyo serves e-commerce businesses with deep integration and segmentation tools. Assess your goals, resources, and technical capacity to find the best fit.

What is the most used email portal?

Gmail holds the crown as the most used email portal globally, thanks to its user-friendly interface and robust functionality. It integrates seamlessly with other Google services, offering convenience and efficiency. Outlook follows closely, favored in corporate environments for its integration with Microsoft Office. Yahoo Mail and Apple Mail also hold significant shares in the market. These portals dominate due to their reliability, extensive features, and user base loyalty.

Is there a free version of Mailchimp?

Mailchimp offers a free tier that caters to small businesses and startups just beginning their email marketing journey. This plan includes basic features like email creation and campaign management with a subscriber limit. While the free version offers access to essential tools, it lacks advanced features available in paid plans. It’s a great way to test the waters before committing to a paid subscription. Keep in mind, as your subscriber list grows, you’ll likely need to upgrade.

Why Klaviyo is better than Mailchimp for ecommerce?

Klaviyo superior integration with e-commerce platforms like Shopify and WooCommerce gives it an edge over Mailchimp. Its segmentation capabilities allow for highly targeted and personalized customer communication. E-commerce businesses benefit from Klaviyo focus on automated workflows triggered by customer behavior. The platform’s detailed analytics are tailored to track e-commerce metrics effectively. For an e-commerce business, Klaviyo specialized tools and features can lead to higher conversion rates.

What is the oldest email marketing platform?

AWeber prides itself on being one of the oldest email marketing platforms in the industry, founded in 1998. It pioneered the automation of email marketing processes for small and medium-sized businesses. With decades of experience, AWeber has built a reputation for reliability and a strong feature set. The platform has adapted over time, adding new features while maintaining a user-friendly experience. Its longevity reflects a consistent ability to meet the evolving needs of marketers.

How do I keep Mailchimp for free?

To keep using Mailchimp for free, stay within the limits of the free plan, which includes a maximum number of contacts and a cap on monthly email sends. Regularly clean your subscriber list to remove inactive users and ensure you don’t exceed the free tier thresholds. Take advantage of Mailchimp tools to optimize your campaigns for higher engagement. Stay informed about any changes to the free plan’s terms and adjust your strategy accordingly. As your business grows, consider if the trade-offs in staying with the free plan outweigh the benefits of upgrading.

Who is cheaper than Mailchimp?

MailerLite stands out as a more budget-friendly alternative to Mailchimp, with competitive pricing and a robust free tier. Brevo also offers aggressive pricing, particularly for businesses with a high volume of emails. Moosend and SendPulse are other affordable solutions with free plans and low-cost subscriptions. These platforms provide cost-effective solutions without sacrificing core email marketing capabilities. When seeking a cheaper alternative, always compare the feature sets to ensure they meet your needs.

What is the difference between free and paid Mailchimp?

Mailchimp free tier provides essential features like email campaigns, basic templates, and a marketing CRM. Paid plans unlock advanced functionalities, including A/B testing, multi-step journeys, and more detailed analytics. With a paid subscription, you gain access to 24/7 support and more integrations. As you scale up, paid tiers offer increased sending limits and more sophisticated audience segmentation. Essentially, as your marketing efforts mature, paid plans offer the necessary tools to elevate your strategy.

Which platform is more cost effective Klaviyo or Mailchimp?

Determining cost-effectiveness between Klaviyo and Mailchimp depends on your specific e-commerce needs. Klaviyo pricing is structured to support high ROI for e-commerce stores with its advanced automation and segmentation. Mailchimp may be more cost-effective for broader marketing efforts beyond targeted e-commerce campaigns. The best approach is to analyze the returns each platform generates relative to their costs. For targeted e-commerce engagement, Klaviyo often delivers greater value for the investment.

How much is constant contact per month?

Constant Contact pricing starts with a basic tier for small businesses, which increases with the number of contacts. The price grows as you add more advanced features and tools, like automation and online donations. They often offer a discount for prepaying several months in advance. It’s best to check their current pricing structure as they frequently run promotions and updates. Remember to consider the additional value each tier offers to justify the cost.

Does Google have an email marketing tool?

Google doesn’t have a dedicated email marketing tool akin to Mailchimp or Constant Contact. However, it offers Google Workspace, which includes Gmail that can be leveraged for email marketing through third-party integrations. With the use of Google Sheets and other add-ons, some level of email campaign management is possible. For advanced email marketing needs, integrating Google Workspace with a specialized tool is recommended. Google strength lies in its collaboration and productivity tools, not targeted email marketing.

Is MailChimp no longer free?

Mailchimp still offers a free plan, but it comes with limitations on the number of contacts and monthly email sends. This plan is suitable for small businesses with modest needs. However, as businesses grow, they often need to upgrade to access additional features. Keep an eye on Mailchimp evolving service offerings, as they frequently update their plans and features. Remember that “free” doesn’t mean all-inclusive, and scaling up will generally incur costs.

Why is Mailchimp so good?

Mailchimp stands out for its ease of use, making it accessible for those new to email marketing. It offers a robust set of features even at its free tier, including basic CRM capabilities and integrations. The platform continually innovates, recently expanding to become a more comprehensive marketing solution. Its analytics and reporting tools provide valuable insights into campaign performance. Additionally, Mailchimp wide array of templates and customization options facilitate creative and effective email designs.

Why should I use Mailchimp instead of Gmail?

Mailchimp offers tools specifically designed for email marketing, like automation, subscriber segmentation, and detailed analytics. Gmail is primarily for personal or business communication, not for managing email campaigns. Using Mailchimp, you can design visually appealing newsletters with ease, track performance, and manage subscribers. It also helps ensure compliance with email marketing laws, which is crucial for bulk mailing. Gmail lacks these marketing-oriented features and is not suitable for sending mass emails.

How do I make Gmail look like MailChimp?

To emulate Mailchimp design in Gmail, you’d use HTML templates that replicate the aesthetics of a newsletter. Use Gmail ‘Send in HTML’ add-ons or extensions that allow the import of HTML content. Craft your email in a design tool that exports to HTML, and then insert it into Gmail. Remember, though, that Gmail has limitations on sending bulk emails, unlike MailChimp. To fully mimic Mailchimp functionality, a dedicated email marketing service is required.

Are SurveyMonkey and MailChimp the same company?

SurveyMonkey and MailChimp are separate entities, each specializing in different online services. SurveyMonkey is a survey service platform, providing tools to create, distribute, and analyze surveys. MailChimp, on the other hand, specializes in email marketing services. There may be integrations between the two for marketing purposes, but they are independently operated companies. Each platform excels in its niche – surveys for SurveyMonkey and email marketing for MailChimp.

Is Mailchimp similar to HubSpot?

Mailchimp and HubSpot both offer marketing automation, but HubSpot is more expansive, serving as a full inbound marketing and sales platform. HubSpot includes CRM, sales, service hubs, and a broader suite of marketing tools. Mailchimp is primarily focused on email marketing and has recently expanded to offer additional marketing tools. While there is some overlap, HubSpot is typically suited for larger businesses seeking an all-encompassing solution. Mailchimp is a fit for those specifically looking for email marketing and a starting point for additional marketing services.

What type of CRM is Mailchimp?

Mailchimp CRM features are designed for small businesses to organize, track, and nurture their contacts. It’s a lightweight CRM, integrated within Mailchimp marketing platform, offering basic functionalities like tagging, segmentation, and tracking customer interactions. Mailchimp CRM is ideal for those who want to combine their email marketing efforts with simple contact management. For more advanced CRM needs, businesses might integrate Mailchimp with dedicated CRM systems. It provides a stepping stone for small businesses to begin consolidating customer data without the complexity of a full CRM system.

Why use Mailchimp instead of Outlook?

Mailchimp is a specialized tool for email marketing, with features that support the creation, delivery, and analysis of campaigns. Outlook is a personal and business email client, part of the Microsoft Office suite, that lacks these marketing-specific capabilities. With Mailchimp, you can manage large lists of subscribers, use templates to create attractive emails, and automate campaigns. Outlook is more suited for day-to-day email management and doesn’t provide the analytics or bulk email capabilities necessary for marketing. Using Mailchimp can lead to more effective marketing campaigns and better engagement with your audience.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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  1. Last year I was using Campaignmonitor and now I am regular customer of Getresponse. I am very much satisfied with it. I can’t see much of the options in Mailerlite but for my other e-commerce business, the volume email pricing looks cost saving for us over Getresponse.
    I would like to give Mailerlite a test drive, and hope it turn to be great alternative email marketing software for our company. Thanks for information.

    • Definitely Kane. Mailerlite can be a great try, beside Mailchimp, Contant Contact, Campaignmonitor and Getresponse. Give a try and let me know how do you feel about this?

  2. I tried Mailerlite but found that it is is missing possibility to use Checkboxes and Radio buttons. We need this in order to sort subscribers by their different interests.

    • Ankit Prakash April 1, 2015 at 9:27 AM

      Hello Erik,

      Mailerlite has awesome list segmentation feature, using which you can filter your subscribers easily. You can also use “Check All” button which appear above the the email list.

  3. Great review. Will definitely consider it. One problem I have with Mailchimp is that, not only is the same subscriber counted twice if it figures on two separate lists, there is no tool that enable extracting the subscribers figuring on more than one list.
    The only way is to check each subscriber one by one – not practical with thousands of subscribers.

    Also, do you know if mailer lite is compatible with Mandrill – I have auto responder enabled on Magento with Mandrill…

    • Ankit Prakash June 2, 2015 at 4:09 AM

      Hey Patricia,

      You can manually compare the email lists with in csv excel file and remove the duplicates.
      MailerLite should be compatible with Mandrill. But can you please explain me little more, so, that I can analyse the scenario, what kind of integration are you planning to have?

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