Email Marketing Marketing

12x Cheaper MailChimp Alternatives for Email Marketing

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Mailchimp Alternatives

When we started updating our blog on a regular basis, we felt there is a need to send email updates to our email subscribers on a regular basis to keep the visitors returning to our website. MailChimp was the most heard software, but we also came across a list of MailChimp Alternatives.

Initially, we started to send updates with Google FeedBurner Email Subscriber Update feature, which is, of course, free but came with many restrictions. Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for proper software. As I was looking for email marketing tool, several tools such as MailChimp and MailChimp Alternatives; which include- Sendinblue, EasySendy Drip, MailerLite, AWeber, CampaignMonitor, iContact, Constant Contact, and Campayn; were found.

I did a detailed analysis of each which led me to discover some cool in-built features coupled with promising price models. These tools seemed like the solution we were looking for, and we decided to try many of these at our end.

MailChimp – A Complete Email Marketing Solution for Newbie

Having realised the need of our own email marketing solution, the first try was obviously the most simple tool known to us for ages- MailChimp. Any Start-up discussion on email marketing never ended without the mention of MailChimp marketing tool. Extremely user friendly and easy to access and is loved by its users for the hassle free experience in handling it. Add to that, all those awesome features talked about in various discussions and forums are available even in the free edition of Mailchimp.

MailChimp free edition comes with 12,000 free emails per month and a maximum of 2000 subscribers. For any new blogger or startup, these numbers are really good. Since we had an contact list that surpassed the 2000 limit, we went for the paid account which comes for $74 for 10,000 subscribers per month for an unlimited mail campaign.

Over a period of 3 months, our contact list jumped upto 25,000. You can calculate the amount we were paying to the Chimps to handle email campaigns. With one of the most convenient and easy to use Mailchimp email editor, we were also taking full advantage of A/B testing and managing multiple email lists to segment users.

MailChimp Email Marketing Solution

No doubt the email templates supplied were great to us for certain email campaigns but we found that for an e-commerce marketer, MailChimp did not have enough of email templates which we could make use of like other MailChimp alternatives. Not to forget the feature of MailChimp was Mobile Responsive email template, which is little tricky to make these days. Finally, while calculating ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it. So, now we had the right time to look out for cheaper alternatives.

MailChimp as  a CRM: 

As of now, MailChimp only provided its users with the benefits of email marketing. But now they have introduced CRM functionality that makes it even better. With MailChimp CRM, you can manage your customers and reach out to them in a more effective way. 

The CRM works by bringing all your contacts in one place and present you with related patterns and data to help you understand your audience better. The users can study their audience insights and accordingly send out personalised messages based on individual interests. 

You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV(customer lifetime value).  So, you can send the right message to the right audience at the right time and henceforth improving your marketing strategy.

1. Mailchimp Alternative – Sendinblue

Sendinblue free plan offers 300 emails per day and unlimited contacts.

Sendinblue ( read a detailed review of Sendinblue ) is one of the Mailchimp alternatives, which places itself as all-in-one email solution for small business which provides email and SMS for email marketing campaigns including transaction and marketing automation. The best feature about Sendinblue is that they charge you based on the number of sent emails and SMS. They also provide longer support even for their free plan. Apart from English Sendinblue application is also available in other languages including Français, Español, Português, Italiano, Deutsch. With the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails for $25 per month.

2. Mailchimp Alternatives – MailerLite

MailChimp vs MailerLite – The 12x Cheaper

MailerLite free plan offers 12,000 emails per month and 1000 subscribers.

After we were failing to meet expectations with Mailchimp and keeping a check with our email marketing budget until now we had tried many alternatives. Not willing to give up easily, we also tried MailerLite. In the first impression when we looked at the price, we were quite surprised as it is one of the cheapest Mailchimp alternatives with lots of features. We took a look at the Demo of the visual email editor, I assumed that it is cheap because it might have low email delivery rate.

Below are the pictures of MailChimp and MailerLite pricing that will help you with price comparisons.

12x Cheaper MailChimp Alternatives for Email Marketing 1
  • Upto 2000: Free
  • Upto 2500: $29.99 /mo
  • Upto 10000: $75.99 /mo
  • Upto 15000: $129 /mo
  • Upto 20000: $159 /mo
  • Upto 25000: $189 /mo
  • Upto 30000: $219 /mo

12x Cheaper MailChimp Alternatives for Email Marketing 2
  • Upto 1000: Free
  • Upto 2500: $15 /mo
  • Upto 5000: $30 /mo
  • Upto 10000: $50 /mo
  • Upto 50000: $75 /mo
  • Upto 100000: $360 /mo
  • Upto 150000: $510 /mo

As I explored its features in details, I got to know the real reason behind the low price – their team said, they have kept the price low because they mostly dealt with bulk email marketing for enterprises and they have not made the product clamped up with features which very few marketers use. This helped them to keep MailerLite affordable and reliable at a cheap price.

After this, I checked the testimonials, where they mention More than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!

Convinced with the insight, I went ahead and signed up for a Mailchimp alternative MailerLite Trial Account, which gave me access to send email to 1000 email subscribers. After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this list of 1000 email on Mailchimp also had an opening rate of around 60%. So, looking at the number I was completely satisfied and went ahead taking a pro account for 30,000 Subscribers. For these 30,000 subscribers, I had to pay $1176 Only for a Year for Unlimited Emails!

Price Check: The price is exact 12 times cheaper than what we were spending on Mailchimp Pro account for a month!

Now we are quite satisfied with the features and the services provided by MailerLite. The one best feature which can compete, is their visual ‘drag and drop Newsletter Editor‘, which is quite simple to use, beautiful and very lightweight. Overall you get wonderful control over creating your beautiful newsletters. Along with this, MailerLite also gives default email templates to play with.

MailerLite Editor

Some other features worth exploring also included drip email Autoresponders combined with Webform, which we regularly use to send email newsletters, step-by-step for every new subscriber that we capture.

In Mailchimp, we were also using Segment Feature under the list of email subscribers, which gave us the flexibility to filter those who were not opening our emails. Yes, the same feature is also present in MailerLite, which you can use quite frequently for effective subscriber list management.

At any point when you are done with the campaigns you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.

Update 1: Recently, we started using RSS campaign feature of MailerLite which enables us to send automated RSS feed campaigns for our blog posts to our subscribers automatically. No doubt this feature again is very simple to use and have very setup to complete and get started. This is an alternative feature from MailChimp which takes big leap in favour of MailerLite.

MailerLite RSS Campaign

Hope, this post will help you get the right software to send Email Campaigns at Affordable price. You can check and try out MailerLite – The Mailchimp Cheaper Alternative from here.

Once you start using MailerLite, let me know your experience in the comment section below.

MailChimp Alternative-Free Trial

Update 2: MailerLite, has added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!


Other than these latest updates, MailerLite also added some of the amazing features like Auto Resend, Click Maps in campaign reports and RSS email campaigns for publishers and bloggers.

Update 3: MailerLite has announced new prices for the subscriber limits. It can be found here. This pricing will be applicable for new customers and will be visible on the website from 01-September-2016. So, the existing paid customer can still access old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime.

After 25-May-2018; MailLite has added GDPR and CCPA related features which include, right to be forgotten, proof of Subscriber consent, identifying EU users, data processing agreement and so on. You can register with MailerLite from here and discuss with their team on GDPR and CCPA feature and process enablement.

Below is a screenshot of the pricing plans offered by MailerLite when I select 1000 subscribers.

To view the full revised pricing list visit here.

mailerlite revised pricing
MailerLite revised pricing

3. Mailchimp Alternatives – EasySendy Drip

MailChimp vs EasySendy Drip – $19 plan for 10,000 Subscribers

EasySendy free plan offers upto 30,000 emails per month and 2,000 subscribers.

EasySendy Drip’s plan of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Drip, Email Newsletters and email drip campaigns are made super easy. It also offers Facebook Messenger Marketing Feature that help you to grow your Facebook messenger subscriber list.

The unique feature of EasySendy Drip is that it allows integrating through email delivery API of Amazon SES, SendGrid, MailJet, AriticMail, SparkPost, and MailGun. This feature helped us to control our email delivery budget in check. For example, if we were sending 50,000 emails in a month, then we had to pay only $5 to Amazon SES and, in certain months, if the email delivery goes over 100,000 then we had to pay $10 to Amazon SES.

4. Mailchimp Alternative – AWeber

MailChimp vs Aweber – Trial Start at $1 Only

AWeber offers free trial for 30 days.

Aweber says ‘Start $1 Trial‘. In this plan, you get a 30 days trial for $1 only. Once we finished the 30 days trial period, we took the paid plan which was starting at $19 per month for 500 contacts only. Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.


I would mention here that we used Aweber only because they are well known for their auto-responder features, and they also accept internet marketers and affiliate marketers.

5. Mailchimp Alternative – Campayn

MailChimp vs Campayn – 19$ plan for 15,000 Free Email for 3000 Contacts

Campayn free plan offers 12,500 email and 500 contacts.

Trying out various options did not deter our spirits, and we kept on trying new solutions. The next in our league was Campayn- A new email marketing company which promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans start at $19 per month only!

Overall, it can be very well said that Campayn is designed mainly for micro merchants and small businesses- Courtesy, the ease of use. We used Campayn but still, it was not what we were looking for. Also, Campayn was just a few cents cheaper than Mailchimp.

6. Mailchimp Alternative – Sendlane

Mailchimp vs Sendlane – 5000 contacts for $99

Sendlane offers free trial of 14 days.

Sendlane is known for more advanced automation and segmentation features as compared to Mailchimp. It is an ideal choice for digital marketers, eCommerce owners, unlike Mailchimp, that solely cater to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive but it is worth a try. 

7. Mailchimp Alternative – Moosend

Mailchimp vs Moosend – Free plan up to 1,000 subscribers

Moosend is easy on the pocket email marketing software for businesses who are looking for affordable options. It is comparatively cheaper, for instance, Moosend will charge $10 for up to 5000 contacts that is cheaper compared to $50 with Mailchimp. The visual automation workflow functionality of Moosend is more advanced and easier to use. 

8. Mailchimp Alternative – SendFox

Mailchimp vs SendFox – Lifetime plan at $49 for 5000 contacts

SendFox free plan offers throttled email sending i.e. it may take 1 email per minute.

SendFox is an email marketing solution specifically for content creators. It is created by the Sumo family who is also the creator of the famous AppSumo. The interface of SendFox is super clean that doesn’t feel overwhelming. If you want to create simple emails with no extra graphics or images, SendFox will fit perfect. Content creators on Youtube and Instagram don’t usually have a website and in that case, building a subscriber list is tough. But, with SendFox, you can create a landing page exclusively for you and get the job done. 

9. Mailchimp Alternative – EmailOctopus

Mailchimp vs EmailOctopus- 5000 subscribers for $20 

EmailOctupus free plan offers 10,000 emails per month and 2,500 subscribers.

EmailOctopus allows users to send emails through Amazon SES, which results in an overall affordable solution. It offers several templates for email marketing that ease out the creation of campaigns. Another plus point of these templates is that they are responsive so one can access them on all the devices. 

10. Mailchimp Alternative – ConvertKit

Mailchimp vs ConvertKit- $79 for 5000 subscribers

ConvertKit free plan offers 1000 subscribers management.

ConvertKit might come as an expensive alternative, but the landing page feature and form features of this tool are better as it helps you capture more lead.  ConvertKit is an excellent option for bloggers, freelancers and content creators. You can send your targeted content at the right time using this email marketing automation.

It doesn’t have a drag and drop editor as it claims that simple emails perform better. It provides you with a lot of templates for the landing pages. The segmentation and subscriber management of convertKit is fantastic, and the analytics are quite detailed. 

11. Mailchimp Alternative – Automizy

Mailchimp vs Automizy – $69 for 5000 subscribers

Automizy offers free trial of 60 days.

Automizy is a new email marketing service as compared to MailChimp. But it has some features that made us dive into and check it out. Automizy allows you to connect all your marketing channels using the concept of omni-channel marketing. The other unique feature of this tool is the subject line tester which ranks your subject line compared to other similar campaigns. It can be a game-changer in getting better open rates. 

Automizy has a visual email workflow builder which is super easy to use, and an interface that is immaculate and tidy. 

Mailchimp marketing platform has really great features and is good for small businesses. I would consider MailerLite as the best alternatives as it’s easy to use landing pages, drag-and-drop email builder, also includes built-in photo editor. Most importantly it’s pricing plan is very attractive as it’s 12x cheaper.

Questions asked while looking out for MailChimp Alternatives:
  1. What is some free/cheaper alternative to MailChimp?

    The cheaper alternatives to MailChimp include ActiveCampaign, Campaign Monitor, ConvertKit and MailerLite.

  2. What are better Mailchimp alternatives for marketing automation?

    Good MailChimp alternatives for marketing automation are ActiveCampaign and GetResponse.

  3. What is the MailChimp pricing?

    The price of MailChimp is based on number of subscribers:
    Upto 1000 subscribers : $0/mo
    Upto 2500 subscribers : $15/mo
    Upto 5000 subscribers: $30/mo
    Upto 10,000 subscribers: $50/mo
    Upto 15,000 subscribers: $75/mo

  4. How is SendinBlue better than MailChimp?

    SendinBlue is cheaper than MailChimp and has a more advanced automation system.

  5. Does Mailchimp allow multiple free accounts?

    Yes once you sign up for MailChimp free account you can invite other users with whom you want to share the MailChimp account details.

  6. What are MailChimp alternatives that are comparatively less restrictive?

    SendinBlue is one of the alternatives that a great platform for email management and complex automations.

  7. Best mailchimp alternatives to save time and money?

    Moosend, SendinBlue, BenchMark and MailerLite are some of the alternatives that are easy on the pocket and offer generous free trial plans.

  8. What are other options other than MailChimp that offer Shopify integration?

    OmniSend, JustUno, Privy and Klaviyo are some of our picks for Shopify integration.

  9. Who should be looking for MailChimp alternatives?

    If you are on a tight budget, need complex automations and need good landing pages then you should be looking for MailChimp alternatives.

  10. What are the features where SendinBlue has an upper hand?

    SendinBlue charges you based on the emails you send not on the number of subscribers you have so you can have unlimited subscribers. Also, the analytics of SendinBlue is better than that of MailChimp.

Ankit is a technology entrepreneur. Founder of Aritic. Ankit loves to analyse and write in-depth software, application reviews in his free time since 2009.