26 Cheapest MailChimp Alternatives in 2024 for Email Marketing

This selection guide lists and reviews 26+ alternatives to Mailchimp for email marketing in 2024. It focuses on providing unbiased information about various email marketing tools, comparing features, usability, and pricing. The alternatives highlighted include MailerLite, AWeber, Moosend, ConvertKit, Constant Contact, Omnisend, GetResponse, and Brevo, each with its unique strengths and limitations. The author shares personal experiences with these tools, aiming to assist readers in finding suitable Mailchimp alternatives based on their specific needs and budgets.
image for a guide on Mailchimp alternatives

When we started our business online, we felt there is a need to send email updates to our subscribers on a regular basis to keep them returning to our website.

To get started with subscriber engagement, MailChimp was the most heard application we came across, at the same time we also started evaluating a master list of MailChimp Alternatives.

alternative to mailchimp tool - landing page builder - number of contacts - drag and drop email - email marketing automation - able to send emails

Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for selecting the most suitable app.

As I was looking for the subscriber engagement and email marketing tools that allows you to create professional marketing email campaigns and do email automation, several tools such as MailChimp and MailChimp Alternatives came up; that include following-

Top 8 Best Mailchimp Alternatives to Use in 2024

TL;DR
MailerLite – Intuitive interface, great for small businesses, lacks advanced features.
AWeber – Robust tool, perfect for email automation, slightly pricey.
Moosend – Efficient email marketing with good automation, needs UI improvements.
ConvertKit – Excellent for bloggers, creative automation tools, lacks segmentation.
Constant Contact – Comprehensive features, user-friendly, somewhat limited customization options.
Omnisend – Multichannel marketing powerhouse, perfect for e-commerce, needs streamlining.
GetResponse – Versatile tool, impressive landing page features, complex pricing.
Brevo – Reliable delivery, impressive SMS capabilities, lackluster template design.

I did a detailed analysis of each, which led me to discover some cool in-built features coupled with promising price models.

These tools seemed like the solution we were looking for, and we decided to try many of these at our end. Little did I know that it was going to be a long road.

MailChimp – A Complete Email Marketing Solution for Newbie

Having realized the need of our own email marketing platform, the first try was obviously the most simple tool known to us for ages- MailChimp.

Any Start-up and beginner business discussion on email marketing never ended without the mention of MailChimp marketing platform.

Rather than any other email marketing service providers, Mailchimp is extremely user-friendly, fast, easy to access and is loved by its users for the hassle-free experience in handling it and not to forget the extensive learning material available.

Add to that, all those awesome features talked about in a variety of discussions and forums are available even in the free edition of Mailchimp.

MailChimp marketing platform offer free edition comes with 1,000 free emails per month and a maximum of 500 subscribers. This plan covers basic email marketing features.

For any new blogger, freelance email marketer, content marketing team or startup, these numbers are really good.

Since we had an ever-growing contact list management issue within our company, that surpassed the 500 limit, we went for the paid account which comes for $91.53 for 10,000 subscribers per month for 1,20,000 email per month along Standard Marketing Platform Plan.

Over a period of 3 months, our contact email address list jumped upto 25,000. Now, you can calculate the amount we were paying to the Chimps to handle email campaigns. Coming to the features of Mailchimp, it has the most convenient and easy to use email editors, we were also taking full advantage of landing page templates library, pre-made email templates, A / B testing, send-time optimization, mobile app, managing several email lists to segment users based on their behavior, developers support.

 However to add images you can always use procreate anime brushes.

Mailchimp animated logo - send to your number of contacts - like ecommerce stores - select from packed template library- sales crm
MailChimp Email Marketing Tool

No doubt the flexible email campaign templates supplied were great to us but we found that for an e-commerce marketer, MailChimp did not have enough email templates which we could make use of like other best MailChimp alternatives. Not to forget the feature of MailChimp was transactional emails and Mobile Responsive email templates, which is a little tricky to make these days.

26 Cheapest MailChimp Alternatives in 2024 for Email Marketing 1
MailChimp Marketing Platform Pricing – 2024 Onwards

Finally, while calculating the ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it’s Essentials plan.

So, now we had to start looking for a Mailchimp cheaper alternatives.

Update
Mailchimp has released Generative AI tools, which including Email Content Generator, Send Day and Send Time Optimization, Content Optimizer, Creative Assistant, Purchase Likelihood and Customer Lifetime Value, Customer Journey Builder Next Action Recommendations, Subject Line/ Header/ Subheader/ Preview Text Generation with GPT, Alt-text Generation, Stock Image Suggestion, and Campaign Performance Benchmarking, help small businesses and marketers generate, optimize, and benchmark their email marketing campaigns.

The MailChimp AI tools leverage a mix of in-house built models and third-party AI products, including Intuit’s AI infrastructure, and provide detailed insights and suggestions to improve campaign performance.

Understanding Mailchimp and our requirement

As of now, MailChimp only provided its users with the benefits of email marketing automation tools. But it also offers marketing CRM functionality that makes it all in one marketing service. With MailChimp marketing CRM, you can manage your customers and reach out to them in a more effective way, even through social media ads!

The marketing CRM works by bringing all your contacts & customers in one place and presenting you with related patterns and data to help you understand your audience better. It can quickly help you chart out plans on how to approach your customers.

Mailchimp Marketing CRM

The Mailchimp Marketing CRM allows users to study their audience insights and accordingly send out personalised messages based on user behavior, lifecycle stage, and individual interests.  It is something that you can expect from this tool purchase.

You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV (customer lifetime value). So, you can send the right message to the right audience at the right time and henceforth improve your marketing strategy.

Update; October 2021: Mailchimp has launched Content Optimizer, an AI tool to improve email marketing strategies for small businesses, marketers, and entrepreneurs. It recommends changes to improve the effectiveness of your campaigns. It’s available in English now for standard and premium users of Mailchimp. Other languages are expected later.

Mailchimp Content Optimizer improves your email marketing campaigns with a better call to action language, better typography and readability, conciseness, and other changes.

So now, you can feel that Mailchimp has in-build Grammarly.

Although, all the features were worth trying, but we were worried about the price of customer engagement along the growing email list size. We started segmenting the email list and started planning the campaigns accordingly. Finally, we started looking out for more suitable alternatives of Mailchimp.

Here are Best Mailchimp alternatives in 2024:

1. MailerLite – Best-selling Alternative to Mailchimp

MailChimp vs MailerLite – The 2x Cheaper

When we started looking for a Mailchimp alternative Mailerlite caught our eye. MailerLite free plan allows sending 12,000 emails per month and 1000 subscribers.

After we were failing to meet expectations with Mailchimp and kept a check with our email marketing budget until now we had tried many alternatives.

26 Cheapest MailChimp Alternatives in 2024 for Email Marketing 2
Source

In the first impression when we looked at the price, we were quite surprised as it is one of the best Mailchimp alternatives with lots of features and email tools.

We took a look at the Demo of the visual email editor, I assumed that it is cheap because it might have a low email delivery rate.

Below are the pictures of MailChimp Standard and MailerLite Growing Business pricing that will help you with price comparisons. We had to select MailChimp Standard plan because, we were using the Dynamic Emails feature and it was available in MailChimp Standard and MailerLite Growing Business plans.

SubscribersMailChimp Standard vsMailerlite Growing Business
Upto 500FreeFree
Upto 1000$46.37 /moFree / $10 /mo
Upto 5000$69.85 /mo $32 /mo
Upto 10000$91.35 /mo $54 /mo
Upto 15000$146.93 /mo$87 /mo
Upto 20000$174.62 /mo$119 /mo
Upto 25000$204.73 /mo$139 /mo
Upto 30000$234.84 /mo$159 /mo
Price comparison of MailChimp Standard vs MailerLite Growing Business

As I explored its features in detail, I got to know the real reason behind the low price – their team said, they have kept the price low because they mostly dealt with large volume email marketing for enterprises and they have not made the product clamped up with features which very few marketers use.

This helped them to keep application affordable and reliable at a cheap price.

After this, I checked the testimonials, where they mention more than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!

Convinced with the insight, I went ahead and signed up for this Mailchimp alternative- MailerLite Trial Account, which gave me access to send email to 1000 subscribed email addresses along with A / B testing, drag and drop web forms, email automation tools, email campaign templates for a small business like us.

After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this master list of 1,000 email addresses on Mailchimp also had an opening rate of around 60%. So, looking at the number I was completely satisfied and went ahead taking a MailerLite Growing Business account for 30,000 Subscribers.

Checkout the below Reddit comment about Mailchimp billing practices.

marketing tools - landing page builder - email marketing tool - comparison with Mailchimp - limit on subscribers - table of contents  - landing pages - all the tools
Reddit Mailchimp Review Discussion

For these 30,000 subscribers on MailerLite Growing Business Plan, I had to shell out $1668 Only for a Year to send out 3,60,000 emails per month! The tool is also a great good for beginners.

Price Check: The price is exactly 2 times cheaper than what we were spending on the Mailchimp Pro account for a month!

Now we are quite satisfied with the features and the services provided by MailerLite. The one best feature which can compete is their visual ‘drag and drop email Newsletter Editor‘, which is quite simple to use, beautiful, and very lightweight perfect if you’re a small business. Overall you get wonderful control over creating your beautiful newsletters. Also, they keep updating their template repository based on the popular categories and searches. Some of their current email templates are:

  • E-commerce
  • Deals and offers
  • Blogs and updates
  • Events
  • Photography
  • Notifications

Along with this, MailerLite also gives default email templates to play within the email builder. The only thing that i didn’t really liked was that you do not get template access for the free plan.

mailerlite email block email editor is better alternative - shopify - beginner friendly and customizable - tools like Mailchimp - real time reporting
MailerLite Editor

Some more features worth exploring also included drip email Autoresponders, A / B testing, email automation tools, email list segments, unsubscribe page builder, landing pages combined with Webform & popup forms which we regularly use to send email newsletter, step-by-step for every new subscriber that we capture.

The file manager feature was also very useful as it helped us to organize our images for our different email campaigns.

In Mailchimp, we were also using Segments Feature under the mailing lists of opt-in email subscribers, which gave us the flexibility to filter those who were not opening our marketing emails. Yes, the same feature is also present in MailerLite, which you can use quite frequently for effective subscriber list management. You can remove inactive subscribers through MailerLite segments.

You can add videos and gifs to your email templates, add more account users and teammates in your own MailerLite account. Add GDPR consent forms and checkboxes for permission compliant subscriber acquisition.

At any point when you are done with the email marketing campaign you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.

start mailerlite email campaign- alternative to mailchimp campaigns - best landing page builder - customizable tools - drip campaigns - alternatives to mailchimp
MailerLite RSS Campaign

We started using RSS campaign feature of the tool which enables us to send automated RSS feed campaigns for our blog posts to our opt-in subscribers automatically. No doubt this feature again is very simple to use, user friendly and have very setup to complete and get started. This is an alternative feature comparison from MailChimp which takes a big leap in favour of MailerLite. You can always connect with customer support if you are stuck.

Hope, this post will help you get the right software that provides you with impressive Email campaign templates at an Affordable price.

You can check and try out MailerLite – The Mailchimp Cheaper Alternative from here.

MailChimp Alternative-Free Trial

MailerLite has also added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!

mailerlite block email editor - better than mailchimp - paid plans - great for small businesses - best for web push notifications - shopify chat - reach towards
MailerLite

Other than these latest updates, MailerLite also added some of the useful features like Auto Resend message, email preference center, Automation workflows, Automation templates, A/B test for automation workflows, multiple trigger for automation campaigns, PrestaShop & BigCommerce integration, A/B test for forms, new features on website and MailerLite landing pages, Click Maps in campaign reports, and RSS email campaigns for ecommerce, D2C business, publishers and bloggers.

26 Cheapest MailChimp Alternatives in 2024 for Email Marketing 3

Don’t forget to tryout the brand new AI based Email Editor. MailerLite new features are a significant upgrade to their email marketing suite. Here’s a brief:

  • Revamped Drag & Drop Editor: The new editor offers a user-friendly, intuitive interface with easy-to-locate blocks. It streamlines the newsletter creation process and is designed to be simple yet effective.
  • AI-Powered Writing Assistant: Based on GPT technology from OpenAI, this feature generate relevant and engaging content based on a brief description of the desired topic. It can help with headlines, product descriptions, and even full newsletters, saving time and effort.
  • Faster Email Creation: The AI assistant dramatically speed up the email writing process, a boon for large businesses and solo entrepreneurs alike.
26 Cheapest MailChimp Alternatives in 2024 for Email Marketing 4
  • Conversion Rate Boost: With the right prompts, the AI assistant generate personalized and optimized product descriptions that resonate with the target audience, helping to improve conversion rates.
  • Multilingual Content Generation: The AI assistant generate content in various languages, which is incredibly useful for businesses entering new markets. It localize the content, accounting for cultural nuances.
  • Innovative Content Ideas: The AI assistant provide fresh content ideas and suggestions, enriching the newsletter content and sparking creativity.

Update: MailerLite has announced new prices for the subscriber limit. It can be found here.

So, the existing paid customer can still access the old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime

Below is a screenshot of the annual pricing plans offered by MailerLite when I select 1000 subscribers.

26 Cheapest MailChimp Alternatives in 2024 for Email Marketing 5
MailerLite Revised Pricing 2024 onwards

To view the full revised pricing list visit here. You can also join their Facebook social media community from here. Let me do a side to side comparison of the major parameters:

Overall Mailerlite vs Mailchimp feature comparison:

Limited ParametersMailchimp vsMailerlite
Ease of use While using Mailchimp I found some functions are hard to find.
There is a scope of being more intuitive.
Mailerlite is very user-friendly and has overall a better UI.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan.
62 templates that are really good and easy to customize.
No email templates are available in the free plan.
List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
As you pay per contact if there are repeated emails in two lists you pay extra.
Mailerlite is super easy to manage lists. You can remove subscribers through automation.
One email is always counted as one no matter how many times it appears.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price.
Limited range of automations but very simple to use.
Automations are available on the free plan.
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Amongst several providers, MailerLite tops the list with 96%.
Reporting featuresIntegrates directly with Google analytics.
Social media stats and other details such as opens, clicks, unsubscribes. etc,
More in-depth analytics.
Offers basic reporting features such as open, clicks, unsubscribes, etc.
Lacks social media statistics.
Pricing Malchimp’s free plan includes:
1.) 500 contacts
2.) 8 free templates
3.) 2500 emails
Mailerlite’s free plan includes:
1.) 1000 contacts
2.) All templates
3.) 12000 emails
Comparison of Mailchimp and Mailerlite

When should you choose Mailchimp?

  1. Your business is slowly expanding and is not small anymore.
  2. You need complex automations and in-depth reporting features.
  3. You also don’t need affiliate marketing.

When should you choose Mailerlite?

  1. You are not-so big business and are looking for a lightweight email automation tool.
  2. One biggest point that makes Mailerlite a popular tool is the price. You get a feature packet tool at an affordable price.
  3. It is the perfect balance between simplicity and efficiency.
ParametersMailchimp vsMailerlite
What is good?
Huge template repository

Affordable and easy to use
The email templates are more professional
What is not good?No email automation features in the free plan.
For complex needs, it is bulky and expensive.
No support for affiliate marketing.
Not very powerful for reporting and automation in free plan
Best forNew startup and businessE-commerce, agencies, and product-based businesses
PricingStandard plan starts at $46.37/mo for 2500 SubscribersGrowing Business plan starts at $17/mo for 2500 Subscribers
Comparison of Mailchimp and Mailerlite

2. AWeber

MailChimp vs AWeber – Offers a free plan with 500 subscribers

Aweber email marketing comparison with mailchimp - another Mailchimp competitor - integrates with a lot of options  - drip campaigns
Capterra Aweber Review

AWeber is another robust brand and one of the powerful email marketing platforms that you should know. It offers a free plan for up to 500 subscribers and 3000 emails per month.

The paid annual plan, Aweber Plus starts at $20 per month for 500 contacts where you get all the features in the free plan and several others. The pricing is a pay-as-you-go model above 500 contacts.

Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.

Aweber logo - beginner friendly - customizable stores and resources - affiliate marketers - collect emails

I should mention here that we used Aweber only because they are robust and well known for their mailing lists management, keeping email lists separate from each other, auto-responder, landing page templates and builder, stock photos, smart email designer, email template library, subscriber lead generation form, contact tagging features, test email campaign.

The one thing that confused me a bit while using Aweber was the different terminology that they have deployed. For instance, I was searching automations and it was called campaigns. Aweber also accept small businesses including internet marketers and affiliate marketers as their user and customer.

Aweber’s interface is easy to get started within a couple of minutes and the Aweber support team provides great support in onboarding new staff through live chat and phone call in the US markets. If as a marketer your mind is moving towards trying AWeber then it is not a bad option. It also offers building Ecommerce stores under Paid plans.

ParametersMailchimp vsAweber
Ease of use Mailchimp is easy to set up.
You just need to fill out the form and you are good to go.
AWeber takes you a bit more time to fill out the form.
The interface is easy to navigate but the naming conventions are hard to decode.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan
AI-powered email designer that creates branded emails in seconds.
700+ email templates
List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
Paying for duplicates is another problem that Mailchimp users often face.
Very simple and intuitive list management.
You can easily create lists based on open rates, geographical locations, click-through rates, etc.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price
We tested the automation feature (campaigns in Aweber) which we found pretty decent.
You can easily tag users and send out tailored emails easily
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Amongst several providers, Aweber lacks in this area with only 72%
Reporting featuresIn-depth analytics is helpful for small to mid-sized businesses.
Google analytics integration is also helpful.
Social media stats
Provides all the basic performance info such as openers, bounces, and clicks.
Also provide advanced data like ecommerce or geo-tracking.
The reporting visuals are not that great.
Pricing Mailchimp’s free plan includes:
500 contacts
2500 emails
AWeber’s free plan includes:
500 contacts
3000 emails
Comparison of Mailchimp and AWeber

When should you choose AWeber?

  1. You need good support
  2. You run an ecommerce store
  3. You need a very simple email marketing tool
ParametersMailchimp vsAweber
What is good?Huge template repositoryProvides Canva integration
Caters to the needs of small businesses.
What is not good?Becomes expensive as your subscribers increaseVery basic features for the price
Best forStartup and New BusinessSmall-sized businesses
PricingStandard plan starts at $46.37/mo for 2500 SubscribersPlus plan starts at $30/mo for 2500 Subscribers
Comparison of Mailchimp and Aweber

3. Moosend

Mailchimp vs Moosend – Free Trial Plan for 30 Days

Moosend- ecommerce tools - unlimited contacts - no SMS marketing - send web push notifications - integrates with so many tools
Moosend- ecommerce tools

Moosend is easy on the pocket and an ideal email marketing software brand for businesses who are looking for affordable options.

Moosend saw an increase in its popularity in Sept 2021 when it was acquired by Sitecore – an American software company. Now let us see what Moosend offers when compared to Mailchimp. Moosend is a comparatively cheaper mailchimp alternative . Moosend offers a free plan and the paid plan starts at $9 for up to 500 contacts. On the other hand, Mailchimp will cost you $50 for the same number of contacts.

Then pay as you go above the contact subscribers limits.

When it comes to ease of use then it is definitely easy to use but when I was working with the email editor I found it to be slow sometimes. For instance when I was trying to add elements in the drag and drop email builder I encountered delays.

The visual automation workflow functionality and well-tailored email builders of Moosend are more advanced and easier to use. The files manager, in-depth email reports, and stats all are well designed.

They also provide pre-built email templates specifically for customer engagement, re-engagement, weather-based automation, and a lot more.

Moosend- Types of marketing automation workflows - create intuitive personalized workflow - track customer journey - abandonment carts
Moosend- Types of marketing automation workflows

Moosend suit is on an average 30% cheaper than klaviyo, making it easily the most affordable alternative. The Moosend platform has beautiful emails, powerful drag and drop email editors, easy-to-use signup forms, email list segmentation, email list management, landing pages site, real-time analytics, and integrations with developer & API support.

The Moosend customer support has a wide range of knowledge base, tutorials, videos, webinar recordings, and their team support through multiple channels including email/live chat/phone. All of this makes you use this tool easily.

Let us have side by side comparison of these two tools:

ParametersMailchimp vsMoosend
Ease of use Mailchimp is easy to set up.
You just need to fill out the form and you are good to go.
Moosend is easy to use but their drag and drop is slightly glitchy.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan.
The marketing automation templates are excellent. They offer 70+ free email templates.


List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
Paying for duplicates is another problem that Mailchimp users often face.
Import contacts from Excel , .csv, .txt, copy-paste, and even Google contacts.
You can easily delete contacts and segment them based on links clicked, campaigns opened, etc.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price.
Create a campaign using criteria such as anniversary, abandoned cart, weather-based, upsell/cross-sell and repeat purchase reminder.
You can easily create advanced workflows with its visual automation builder.
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Moosend has an average delivery rate of 88%.
Reporting featuresa.) In-depth analytics is helpful for small to mid-sized businesses.
b.) Google analytics integration is also helpful.
c.) Social media stats
a.) Reporting is very well designed and is easy to understand.
b.) Provides all the basic performance info such as openers, bounces, and clicks.
c.) Also, supports the data from Google Analytics.
Pricing Malchimp’s free plan includes:
1.) 500 contacts
2.) 8 free templates
3.) 2500 emails
Moosend offers a free trial for 30 days where you can try all their features.
Comparison of Mailchimp and AWeber

When should you choose Moosend?

  • Very cost-effective for small businesses and entrepreneurs.
  • The reporting is very detailed and nothing less than as compared to other expensive tools.
ParametersMailchimp vs Moosend
What is good?Huge template repositoryCaters to small businesses and entrepreneurs.
Powerful features at a reasonable price.
What is not good?Becomes expensive as your subscribers increase.Moosend is not an all in one marketing solution
Limited integrations and sign-up forms are basic.
Best for E-commerce and agenciesSmall-sized businesses
PricingPaid plan starts at $9.27/moPaid plan starts @ $9/mo
Comparison of Mailchimp and Moosend

4. ConvertKit

Mailchimp vs ConvertKit– $79 for 5000 subscribers

ConvertKit offer free plan with 1000 subscribers management.

ConvertKit might come as a little expensive alternative to Mailchimp and not amongst the best Mailchimp competitors, but the wide range of landing page builder features, advanced automation workflows builder, a/b testing, segmentation, personalized emails, email tags, email delivery testing options, lead magnet popups and form features of this tool is better as it helps you capture more lead. 

send emails to your subscriber - do split testing - send beyond behavior based email - plenty of video options - power your startups - comment about convertkit

ConvertKit platform is perfect and an excellent value for money option for bloggers, freelancers, affiliates, marketing experts and content creators. It has complete WordPress integration plugin. You can send your targeted content at the right time using this email marketing automation and improve conversions. It also acquired FanBridge email marketing tool and now focus on creating email platform for music creators and musicians.

It doesn’t have a drag and drop editor as it claims that simple emails perform better. It provides you with a lot of landing page templates.

The advanced segmentation, contact tagging system, and subscriber management that ConvertKit offers are fantastic, and the analytics are quite detailed. 

Premium paid plans start at $79 for 5000 subscribers tier. ConvertKit social media community to join is available here.

You can also become a part of an affiliate marketing program that convertkit offers and earn 30% commission for every new creator you bring on board.

Customer support service is available through email and support tickets.

ParametersMailchimp vsConvertkit
Ease of use Mailchimp is easy to set up.
You just need to fill out the form and you are good to go.
Convertkit is easy to use given its limited features.
Doesn’t offer a drag and drop editor.
Design and flexibility
100+ email templates to choose from.
You can customize them as needed.
Only 8 templates in the free plan.
Convertkit isn’t a design-focused platform.
Very limited design options that are mainly text-based.


List management List management is not flexible. You cannot add contacts to different lists of the same campaign.
Paying for duplicates is another problem that Mailchimp users often face.
Convertkit doesn’t offer you the option of creating lists. All your contacts go in one place. The method is very straightforward.
You have the option to assign them to different tags or create segments if needed.
Email automation Wide range of automation triggers but you need to be on their standard or higher paid plans.
Scope for complex automation but at a higher price.
Offers a visual automation feature where you can design the automation workflow.
Plenty of automation available similar to Mailchimp.
Deliverability Mailchimp doesn’t score very well in this sector and comes with 86%Convertkit has a good delivery rate of 94%.
Reporting featuresIn-depth analytics is helpful for small to mid-sized businesses.
Google analytics integration is also helpful.
Social media stats
Provides all the basic performance info such as open rates, unsubscribed, and clicks and that’s it.
Very very basic reporting options.
Pricing Mailchimp’s free plan includes:
1.) 500 contacts
2.) 8 free templates
3.) 1000 emails
Convertkit free plan offers 1000 subscribers and send unlimited emails.
Comparison of Mailchimp and ConvertKit

When should you choose Convertkit?

  1. Want to create specific targeted campaigns.
  2. Sell digtal products.
ParametersMailchimp vs Convertkit
What is good?Huge template repositoryConvertkit is known for its powerful automation and segmentation features.
What is not good?Becomes expensive as your subscribers increase.Reporting and the newsletter services are not as good as other similar tools.
Best for E-commerce and agenciesSmall-sized businesses
PricingPaid plan starts at $13.85/mo Paid plan starts @ $15/mo
Comparison of Mailchimp and ConvertKit

5. Omnisend

Mailchimp vs Omnisend– $20 for 1000 contacts

Omnisend offers a free plan where you can send 500 emails/month. Apart from that, you can try each of their two standard and pro plans for free. It was launched to harness the power of omnichannel marketing.

You can sign up for Omnisend 14-day free trial without providing your credit card details.

Omnisend is quite a new player in this field that offers niche features like push notifications and SMS. Since Mailchimp no longer offers integration with the ecommerce platform Shopify, this email marketing service is a savior for online ecommerce businesses.

ominsend one marketing platform for ecommerce business - advanced features and email marketing platforms - create unsubscribe page - discount - card abandonment

The main USP of Omnisend is that it specializes in omnichannel marketing. If you are an established eCommerce business and platforms where generic marketing automation is no more supportive, Omnisend is a great Mailchimp alternative.

It allows you to personalize messages that is a primary requirement for every e-commerce business. The user experience of using this tool is also good.

Its ready-made Zapier integration and plugins available with WordPress, Bigcommerce, Prestashop, Woocommerce.

Omnisend account offers several features like email designs personalization, creating instant discount codes, ab testing, customer rewards, marketing automation, web push notifications, content editor, push notifications feature, advanced segmentation, weather-based product recommendations, website tracking tools, integrations, magento and shopify store integration to name a few that are specially targeted to help you grow your online business.

omnisend cart features - focus on ecommerce solution - scale with your business growth - create powerful branding - discount code and codes - set rules to follow

Account manager at Omnisend takes care of complete onboarding of the businesses with ecommerce platforms; proactive support from the customer service & success help in timely implementation of the complete integrated ecommerce solution.

ParametersMailchimp Omnisend
What is good?Huge template repositoryA tool that specializes in omnichannel marketing.
Both Email and SMS
Great for e-commerce
What is not good?Becomes expensive as your subscribers increase
No SMS engagement
Reporting and the newsletter services are not as good as other similar tools
Best for E-commerce and agenciesE-commerce businesses
PricingPaid plan starts at $46.37/mo The cheapest plan starts at $16/mo
Comparison of Mailchimp and Omnisend

6. GetResponse

Mailchimp vs GetResponse– $15 for 1000 subscribers

GetResponse is another value for money MailChimp alternative that is all in one marketing platform, it offers email automation, landing page builder, popups form, multiple device friendly emails, webinars integration, advertising, prospect nurturing, built-in CRM and power-packed advanced features for automation, including Getresponse dev APIs and reporting tools.

GetResponse platform list segmentation is intelligent and better than most of the tools in the email marketing industry. When it comes to boasting of advanced features then Getresponse never disappoints and every business can benefit from it.

GetResponse offers conversion funnels and landing page features which is a great plus for ecommerce companies. As it helps to reach your target audience in a better way.

getresponse - alternative of mailchimp screenshot - great advanced automation - facebook ads - smart features - create entire webinars - rules based automation exactly

With the help of this interesting feature, you can create automated email sales funnel for a myriad of areas of your business and work on your conversion rates.

The email personalization, integration with website and stores, magento user tracking, cookies based users tracking, SMS and wordpress integrations, access to reports and email stats are useful for the GetResponse subscribers.

Another thing that is highly appreciated for GetResponse platform is its competitive pricing options, making it a great tool for email marketing and automation. You also get to create entire webinars with this tool.

Getresponse does offer a free plan forever now. This free plan includes an email marketing tool, website builder, landing page builder, and forms for subscribers upto 2000.

Nonprofit and enterprise plans are high selling with non-compromising customer service.

GetResponse has recently launched a forever free plan which can help businesses and entrepreneurs to move their business online. Going online is a necessity for businesses in today’s date and for businesses that are just starting out do not have enough capital to invest in expensive paid plans of the software tools and marketing automation platform.

Given that GetResponse has decided to offer a forever free plan instead of paid plans.

looking for mailchimp competitor - advanced segmentation - marketing automation platform - email service - number of contacts

Features included in GetResponse Free forever plan :

Free GetResponse Website Builder:

  • Build one website with up to 10 page with the help of the AI-creator or choose from the 300 industry template repository.
  • 5GB bandwidth per month
  • Connect a domain or use a free option

Free GetResponse Lead Generation Software:

  • Build and host 1 landing page
  • Signup and contact forms to get leads for your business
  • Store up to 500 contacts

Free GetResponse Email Marketing Software:

  • Unlimited emails for your contacts
  • Drag-and-drop creator to build emails
  • Access to a rich repository of predesigned email templates
ParametersMailchimp vsGetresponse
What is good?Huge template repositoryA tool that specializes in advanced segmentation and features.
Great for e-commerce.
What is not good?Becomes expensive as your subscribers increase.The list segmentation is slightly less polished.
Best for E-commerce and agenciesBusinesses need advanced segmentation capabilities.
PricingPaid plan starts at $30.99/mo The paid plans start at $15/mo
Comparison of Mailchimp and Getresponse

7. Brevo

Brevo’s free plan offers 300 emails per day and unlimited contacts.

send 300 email day - take your marketing to next level - 30 day free trial -manage unlimited contacts - email marketing services

Brevo ( read a detailed review of Brevo ) is one of the smart Mailchimp alternatives, which places itself as an all-in-one email solution for small businesses which provides email and sms messages for email marketing campaigns including transaction and marketing automation.

More features offered by Brevo like Sign up Forms, exit intent popups, Landing Pages with drag and drop editor, Facebook Ads, Retargeting, A / B Testing, transactional emails, sales CRM and live chat messenger support make it a great option.

In short, Brevo will allow you to send beautiful emails without a fuss.

send transactional emails - split testing - affordable email marketing tool for your site  - email marketing platforms stage - comprehensive tool - reach target audience
Reddit Mailchimp and Brevo Comparison

The best feature about Brevo automation tools is that they charge you based on the number of emails sent and with a free plan you can send 300 emails per day.

Brevo also provides access to longer support even for their free plan. Apart from English Brevo application is also available in other languages including Français, Español, Português, Italiano, Deutsch.

Getting started with a free Brevo plan and with the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails at costs of $25 per month; they are big pros over Mailchimp.

For the transactional emails; Brevo charges based on the emails you sent which doesn’t mean that it is expensive.

On a side note, Brevo is quite popular so you can find plenty of knowledge base and resources to help you get begun with it. It offers plenty of customization options for different types of companies and the pricing model is also good enough.

APIs, WordPress plugin, Magento and Prestashop plugins, fast support, reliable esps feature are unique.

Brevo update: Brevo has acquired three e-commerce marketing companies for a total worth of $47 billion that are :

  • Chatra – US-based live chat messenger app
  • Pushowl – a push notification app for ecommerce stores based out of Bangalore
  • Metrilo – Bulgaria based customer analytics and intelligent marketing platform

With the acquisitions of these powerful e-commerce marketing tools, Brevo plans to become a wholesome e-commerce marketing product for SMBs.

In addition, it will help Brevo scale its existing marketing capabilities and help businesses improve their sales and make more sound strategic decisions.

ParametersMailchimp vsBrevo
What is good?Huge template repositoryA tool that specializes in advanced segmentation and features.
Great for e-commerce.
What is not good?Becomes expensive as your subscribers increase.The list segmentation is slightly less polished.
Best for E-commerce and agenciesBusinesses needing advanced segmentation capabilities.
PricingPaid plan starts at $30.99/mo The paid plans start at $25/mo
Comparison of Mailchimp and Brevo

8. Campayn

MailChimp vs Campayn – 19$ plan for 15,000 Free Email for 3000 Contacts

Campayn free forever plan offers 12,500 email and 500 contacts.

Trying out various options did not deter our spirits, and we kept on trying new solutions that can help us take our business to next level.

The next in our league was Campayn- A new email service provider and marketing company (in comparison – one more alternative to Mailchimp) that promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans fees start at $19 per month only!

Campayn suite is designed mainly for micro-merchants and small businesses- Courtesy, ease of use, and helpful learning material.

Also, it has pretty good website tracking tools makes it easy to use as you can manage everything from one place.

We used Campayn but still, it was not what we were looking for. Also, Campayn quote was just a few cents lesser than Mailchimp.

ParametersMailchimp vsCampayn
What is good?Huge template repositoryCampayn is designed for micro-merchants and small businesses.
It is easy to use and is priced reasonably.
What is not good?Becomes expensive as your subscribers increase.N/A
Best for E-commerce and agenciesMicro merchants and small businesses
PricingPaid plan starts at $30.99/mo The paid plans start at $19/mo
Comparison of Mailchimp and Campayn

9. Sendlane

Mailchimp vs Sendlane – 5000 contacts for $99

The fifth alternative on our list when we started looking for a Mailchimp alternative was Sendlane.

Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp.

It is an ideal choice for digital marketers, eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive it is worth a try.

ParametersMailchimp vsSendlane
What is good?Huge template repositoryAdvanced automation and smooth landing page editors,
What is not good?Becomes expensive as your subscribers increase.It is very expensive for sending emails and offers limited integrations.
Best for E-commerce and agenciesBusinesses looking for advanced automation.
PricingPaid plan starts at $30.99/mo The cheapest plan starts at $79/mo
Comparison of Mailchimp and Sendlane

10. SendFox

Mailchimp vs SendFox – Lifetime plan at $49 for 5000 contacts

Sendfox email composer - mailchimp alternatives for 2021 - table of content to use - get premium plans - beginner friendly site - optimize your teams efforts
Sendfox email composer

SendFox offer a free forever plan with throttled email newsletter sending i.e. it may take time of about 1 email per minute.

SendFox is an email marketing solution specifically for content creators. It is created by the Sumo family who is also the creator of the famous AppSumo. So, if you are a content creator then SendFox have you covered which also provide affiliate marketing services.

The interface of SendFox is super clean to access unlike many other tools and doesn’t feel overwhelming and this was one of the features we focused on when looking for a Mailchimp alternative.

If you want to create simple & beautiful emails without including extra graphics or images, SendFox will fit perfect.

Brand creators on Youtube and Instagram don’t usually have a website and in that case, building a subscriber list is tough.

But, with SendFox, you can create a landing page sites exclusively for you and get the job done. 

Also, SendFox offers affiliate marketing where you can earn some extra bucks by referring this tool to others. It’s a great choice for content publishers and bloggers, starting with a free forever plan.

The campaigns sent from SendFox includes the logo branding in the emails you send.

ParametersMailchimp vsSendfox
What is good?Huge template repositoryOffers a lifetime deal at $49/mo for unlimited emails.
What is not good?Becomes expensive as your subscribers increase.Not meant if you want to do a lot of crazy stuff with emailing.
Best for E-commerce and agenciesSmall Businesses just starting out building their email list.
PricingPaid plan starts at $30.99/mo The cheapest plan starts at $49/mo
Comparison of Mailchimp and Sendfox

11. EasySendy Pro

MailChimp vs EasySendy Drip – $19 plan for 10,000 Subscribers

EasySendy Pro free forever plan offers upto 30,000 emails per month and 2,000 subscribers.

EasySendy Pro pricing plans and tiers of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Pro, email newsletters, email campaign tests, email delivery tests and email drip campaigns are made super easy.

email marketing dashboard at EasySendy Pro

The unique feature of EasySendy Pro email marketing service is that it allows integrating through a combination of email delivery API service provider like, Amazon SES, SendGrid, MailJet, AriticMail, SparkPost, and MailGun for small business brands, to send bulk emails.

This feature helped us to control our email delivery budget in check.

For example, if we were sending potential of 50,000 emails in a month, then we had to pay only $5 to Amazon SES for email deliverability and, in certain months, if the email delivery goes over 100,000 then the pricing changes and we had to pay $10 premium to Amazon SES.

EasySendy has 1 free forever plan and three paid plans; with 24×7 customer service support. It is a great tool for an enterprise level company with a lot of subscribers.

ParametersMailchimp vsEasysendy Pro
What is good?Huge template repositoryA lot of advanced features are packaged into one.
What is not good?Becomes expensive as your subscribers increase.Onboarding is slightly tough.
Best for E-commerce and agenciesBig Businesses and enterprises.
PricingPaid plan starts at $30.99/mo The plan starts at $19/mo
Comparison of Mailchimp and EasySendy Pro

12. EmailOctopus

Mailchimp vs EmailOctopus– 5000 subscribers for $24

26 Cheapest MailChimp Alternatives in 2024 for Email Marketing 6

Like MailChimp, EmailOctupus offer a free plan that allows 10,000 emails per month and 2,500 subscribers; with logo branding inside the emails you send. It is a great tool for startups.

EmailOctopus, among email marketing tools and a really great Mailchimp alternative, allows beginners users, bloggers, affiliate marketing experts to design and send emails using Amazon SES servers, which results in an overall affordable solution.

EmailOctopus offers several templates for email marketing that ease out the creation of campaigns. Another plus point of these templates is that they are responsive so one might access them on all the devices.

EmailOctopus features include, simplified & easy to use email list segmentation, intuitive email newsletter builder, simple automation builder, email campaign management and effective campaign reporting for lightweight uses.

ParametersMailchimp vsEmailoctopus
What is good?Huge template repositorySend emails through Amazon SES making it an affordable solution
What is not good?Becomes expensive as your subscribers increaseN/A
Best for E-commerce and agenciesNew businesses
PricingPaid plan starts at $30.99/mo Paid plan starts at $24/mo
Comparison of Mailchimp and EmailOctopus

13. Constant Contact

Constant contact- newsletter tools - email marketing services and email service - improve  marketing efforts of your company - personal mails providers for growth

Mailchimp vs Constant contact– $20 for 500 contacts

Constant Contact is an email marketing solution launched that caters to the needs of small to medium-sized businesses.

Constant Contact is an email service that offers four core features email marketing, website creation, ecommerce solutions, and social media marketing.

Store owners of any kind planning to go digital can use Constant Contact, and it can really help optimize and amp up your teams email marketing efforts.

Constant Contact will fulfill all your email marketing needs apart from just email creation. It has now got SharpSpring email automation features after its acquisition in 2021.

With Constant Contact, you get an intuitive UI, powerful email automation features, landing pages, good email deliverability rate, A/b split testing options, email design template library, multi device friendly emails and reporting features.

Constant Contact offers you to create your brands ad campaigns with Facebook and Instagram social media ads accounts to which is a bonus.

Constant Contact has released an AI content generator tool that can generate messages for email and SMS communication. This AI generator tool is ideal for small businesses, as it generates message content ideas for small business users automatically after they input a few words related to their idea.

The pricing options or tiers of Constant contact is based on two plans email and email pro.

The email premium subscription plan starts at $20 per month for 500 contacts, and the email plus packages starts at $65 per month for 500 contacts. Constant Contact nonprofits and enterprise plans are high in demand.

email marketing solution- allows you to create transactional emails - 2000 subscribers - no premium plans - send emails per day

You can also try the affiliate marketing program, which pays you $5 for every referral that signs up and $105 if they pay for the account.

You can avail the Constant Contact free plan for 60 days. They offer phone and chat support & live messenger support; although the support is very proactive.

ParametersMailchimp vsConstant Contact
What is good?Huge template repositoryEvent management tools
Deliverability rates are pretty good.
What is not good?Becomes expensive as your subscribers increase.Offers very less advanced features
Best for E-commerce and agenciesSmall businesses
PricingPaid plan starts at $30.99/moThe paid plan starts at $20/mo
Comparison of Mailchimp and Constant Contact

14. ActiveCampaign

no charge per subscriber - no real time analytics and reporting - affordable email marketing for your customers - create sales funnel - active campaign - email marketing tools

Mailchimp vs ActiveCampaign – $11.25 for 500 contacts

ActiveCampaign is one of the best and friendly all-in-one email marketing solutions launched (and well-known marketing automation platform) with a built-in CRM adopted by more than 90,000 small business customers and brands.

It goes beyond simple email creation and offers email automation, lead scoring, segmentation options, prospects & leads nurturing, creating sales funnels, email tags, web site popups, Woocommerce, WordPress stores integration plugin, ab testing, Google remarketing ads, Facebook ads, Instagram ads and versatile email automation.

ActiveCampaign accounts boast a powerful email automation system they are really good at it. This definitely makes it stand out from the rest.

ActiveCampaign offers email marketing services but unfortunately doesn’t have a landing page editor. But still, it allows you to send personalized text conversations with If/Then/Else logic which is pretty impressive.

With this feature, you can manage which content to show to which customer based on their activity on your web site.

Activecampaign ins another Mailchimp alternative - great tool for all business owners - tools like hubspot  offers real time reporting - autoresponders journey - seems to be a great tool

Their autoresponders are excellent and accommodate a variety of clear conditions. You can also do the automation within your CRM frequently, build automation workflow on any of your business data through custom objects feature.

More unique features of ActiveCampaign apart from their quality autoresponders include offer cms, product recommendations, lead nurturing strategies, sms personalization options so in short, you are also able to do sms marketing automation.

ActiveCampaign integrates with Facebook so you can manage how your Facebook social media ads are displayed to your contacts.

The pricing subscription plans start with a free plan and then moved into paid subscribers with limits.

The customer service team provide developer support along with well set up training process for complete staff and team onboarding.

The video tutorials and webinars session is useful for any beginner which is a big pros when compared with MailChimp.

ParametersMailchimp vsActiveCampaign
What is good?Huge template repositoryActiveCampaign has one of the best automations at a very reasonable price.

Powerful list-building tools.
Reporting is thorough and migration is super easy.
What is not good?Becomes expensive as your subscribers increase.The onboarding takes time.
Best for E-commerce and agenciesSmall businesses
PricingPaid plan starts at $30.99/mo The paid plan starts at $11.25/mo
Comparison of Mailchimp and ActiveCampaign

15. iContact

MailChimp vs iContact– $0 for 500 subscribers

icontact logo - get 30 day free trial - powerful email marketing tools - a b testing - $36 for emails month  - a/ b tests - share with other marketers

Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor (offers a world view map) and has a lot of user friendly features to offer on its plate.

This tool caters marketing tools explicitly to small businesses as well as professional internet marketers.

Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns like drag and drop html email editor, reporting tools, email analytics, segmentation tools, to name a few.

iContact also offers good social media integrations as compared to its counterparts.

iContact comes with 30 day free trial probably a good way to check this tool and popularly have two plans ‘base and pro’ that charges you based on the number of subscribers you have.

Now let us discuss the pricing plans of iContact. The starting price tier fees is $36 per month for 500 subscribers and the next plan fee and charges are according to the number of contacts / subscribers.

facebook ads - table of contents - emails you send  personalized emails - doesn't send 300 emails per day - great option for business

Customer service provide support through tickets and phone call in supported regions.

ParametersMailchimp vsiContact
What is good?Huge template repositoryPersonalized support from the customer support team who helps you with your marketing campaigns.
Social media integrations
What is not good?Becomes expensive as your subscribers increase. N/A
Best for E-commerce and agenciesSmall businesses
PricingPaid plan starts at $30.99/mo The paid plans start at $30 for 500 subscribers
Comparison of Mailchimp and iContact

16. Engagebay

engagebay comoany logo - intuitive and smart tool like Mailchimp -30 day emails using this tool - start at 10 and less - send friendly email

EngageBay not a long term player in this field but is an affordable and friendly solution available that offers features like sales, marketing, crm, and service tools all in one.

From one single dashboard, you will have the ability to manage and understand a lot of operations from email marketing automation to automating your key processes.

With CRM you can build stronger customer relationships.

mailchimp offers a lot of helpful tools - drag drop editor - lets you create a newsletter designed specifically for online store - send bulk emails - track customer journey

It offers plenty of landing page templates that attract customers and convert them into leads.  You can also engage with your customers in real-time with the live chat feature that is free and helps you become a reliable partner.

It is a great way to keep others updated about your new launches or services.

With SMS and email campaigns you can stick with and nurture your leads and are able to send them personalized emails based on their behavior. Segment leads based on their lead score and also find the best-qualified leads that improve your conversions.

The starting price of this software for its all-in-one plan is $8.99/user/month where you get 1000 contacts and 3000 branded emails.

This price is for its biennial plan that is 40% off. The monthly plan otherwise starts at $14.99/user/month.

17. SendX

Mailchimp vs SendX– $7.49 for 1000 contacts or subscribers.

sendx pricing - integrates with helpful tools - allows to send bulk emails - good for startups - active campaign and sendx designed specifically - send friendly email

The last tool on our list is SendX. It is a relatively new player and not said to be as popular as email marketing giants like MailChimp. But still, this flexible tool is worth a try for its simple and easy to use features.

SendX doesn’t try to do a lot of things, so its primary focus is to provide well-rounded email marketing features. All of this is available at a lower price and offers a large number of features.

Business owners and ecommerce websites around the world who do not want advanced segmentation options but want straightforward and well designed email newsletter templates and email designs this tool is a great pick.

SendX account has plenty of list building tools for contact management and other tools with ability to manage your customer data effortlessly. It is all well suited for people who are running small businesses.

SendX also offers a range of web forms such as sign up forms, opt in forms, landing pages, conversion tracking, zapier integration, and pop-ups that you can use to expand your contact base.

The customer support experience is also good and friendly where you get an email and live chat support as well as phone support.

So it helps you via several sources of communication.

ParametersMailchimp vsSendX
What is good?Huge template repositoryA simple email marketing tool that doesn’t confuse users with complex features

Easy to create email campaigns.
What is not good?Becomes expensive as your subscribers increase.A relatively new player in the market.
Best for E-commerce and agencies Small and new businesses
PricingPaid plan starts at $30.99/moThe paid plans start at $7.49/mo for 1000 contacts.
Comparison of Mailchimp and SendX

An overview of top tools discussed in this guide:

Mailchimp AlternativesPricingFeature Summary
MailerlitePaid plans start at $15/moWhat is good?
Affordable , easy to use and one of the cheapest best Mailchimp alternatives available.
Basic level of email marketing features that suit small-sized businesses.
What is not good?
Not very powerful for reporting and automation.
GetresponseThe paid plans start at $15/moWhat is good?
An all in one package that offers email automation with a landing page builder and webinar creation tools.
One of the most affordable and powerful tool.
What is not good?
The list segmentation is slightly less polished as compared to other similar tools.
ConvertkitThe paid plans start at $9/moWhat is good?
Convertkit is known for its powerful automation and segmentation features.
What is not good?
Reporting and the newsletter services it not as good as other similar tools.
SendlaneThe cheapest plan starts at $99/moWhat is good?
With advanced automation and smooth landing page editors, sendlane makes itself one of the Mailchimp alternatives for 2020.
What is not good?
Sendlane is very expensive for sending emails and offers limited integrations.
Constant ContactThe paid plans start at $20 per month for 500 subscribersWhat is good?
A great solution if you’re a small business.
Offered event management tools that is a unique feature.
Deliverability rates are pretty good.
What is not good?
Offers very less advanced features at a high price point.
MoosendThe cheapest plan starts at $8/mo for 1000 subscribersWhat is good?
Caters to small businesses and entrepreneurs.
Powerful features at a reasonable price .
What is not good?
Moosend is not an all in one marketing solution
Limited integrations and sign up forms are basic.
OmnisendThe cheapest plan starts at $13/mo for 500 subscribersWhat is good?
A tool that specializes in omnichannel marketing and is a great Mailchimp alternative.
Great for e-commerce businesses that need Shopify integration.
With features like personalization, text editor , beautiful email templates it does it all and can help with lead generation.
CampaynThe paid plans start at $19/moWhat is good?
Campayn is is designed for micro-merchants and small businesses.
It is easy to use and is priced reasonably.
ActiveCampaignThe cheapest plan starts at $11.25/moWhat is good?
ActiveCampaign has one of the best automations at a very reasonable price.
Powerful list building tools.
Reporting is thorough and migration is super easy.
What is not good?
To get started with you will need to spend a bit of time on the number of features it offers.
EmailOctopusThe paid plan starts at $24/moWhat is good?
Send emails through Amazon SES making it an affordable solution.
Total emails that you can send per month are 10000 which is great for new businesses.
AWeberThe paid plans start at $19 for 500 subscribersWhat is good?
Caters to the needs of small businesses and has a generous free plan.
It has a lot of features and most of them are above average.
The support is great where you get live chat as well as phone support.
What is not good?
It is very basic and the price that it offers is on par with its competitors that offer much more.
iContactThe paid plans start at $20/mo What is good?
Personalized support from the customer support team who helps you with your marketing campaigns.
It offers social media integrations.
SendXThe paid plans start at $7.49 for 1000 contactsWhat is good?
A simple email marketing tool t that doesn’t confuse users with complex features
Easy to create email campaigns.
An overview of all alternatives discussed in this guide

Latest MailChimp Alternative Tools:

18. ZagoMail

With its top-notch automation features, Zagomail truly shines. Think of it like a digital postman, delivering the right messages at just the right time. Isn’t it amazing to effortlessly manage email campaigns?

It’s as if you’re the maestro of your own symphony, syncing each note perfectly. Plus, the analytics tool – a veritable Sherlock Holmes – unveils the mysteries of your audience behavior. For a flawless emailing experience, Zagomail is your go-to alternative to Mailchimp!

19. Gumbamail

Imagine an email marketing platform that’s as intuitive as a friendly chat over coffee. This tool isn’t just powerful, it’s like having a digital marketing assistant in your pocket. With ultra-responsive templates, killer automation, and insightful analytics, Gumbamail turns the email marketing world into a walk in the park.

Bursting with functionality, Gumbamail really hits the sweet spot as a new Mailchimp alternative!

20. Mailmodo

Through Mailmodo you can send interactive AMP emails that enable your customers to engage, click, and purchase right within the email. No more redirection to websites, just seamless user experience.

It’s like transforming your traditional mail into a versatile Swiss Army knife, multi-functional and efficient. Mailmodo is definitely turning the tables on Mailchimp similar toolss list.

21. Acumbamail

Acumbamail, like a fresh contender in the boxing ring, delivers punchy versatility compared to the reigning champ, Mailchimp. It provides a more intuitive interface that feels like a friendly chat rather than a formal meeting.

Offering robust email marketing services, Acumbamail matches Mailchimp, yet surprises with its affordable pricing and multilingual support.

22. Mailercloud

MailerCloud is a refreshing alternative to Mailchimp, acting like your personal email marketing sidekick. With its user-friendly interface, robust analytics, and affordable pricing, it’s as if you’ve hit a goldmine in a land often dominated by pricier giants.

Picture Mailchimp, but simplified and optimized, like swapping a complicated coffee machine for a barista who knows just how you like your brew!

23. SendingBee

SendingBee shines as an intuitive email marketing solution, presenting an ease-of-use that outshines Mailchimp. It’s like having a personal digital marketing assistant, minus the steep learning curve.

With its fluid interface and customizable features, SendingBee delivers on personalization, marrying simplicity with versatility in a way that feels uniquely human and accessible.

24. SendgoMail

Unlike Mailchimp, SendgoMail takes simplicity and versatility to the next level. Ever feel like you’re juggling chainsaws managing email campaigns?

With SendgoMail, it’s more like juggling feathers!

Offering intuitive design tools, smart analytics, and exceptional deliverability rates, SendgoMail is the perfect partner for your email marketing journey. Now, doesn’t that sound like a breath of fresh air?

25. ActiveTrail

A Robust Contender in the Email Marketing Arena When it comes to email marketing solutions, ActiveTrail stands out as one of the most efficient and user-friendly Mailchimp alternatives in 2024.

With its intuitive interface and a plethora of features, ActiveTrail is not just another name in the list; it’s a game-changer.

More Open Source Alternatives to Mailchimp:

Mailtrain and Listmonk are the most popular alternative to Mailchimp, which you can install on your server start setting up email marketing campaigns. Other legacy alternatives include, phpList, SendPortal, OpenEMM, Lightmeter, Mautic and Sympa.

You can also setup email marketing and email newsletter plugins inside your WordPress CMS, which is an open source project. Some of these plugins include, OptinMonster, Bloom by Elegant Themes, Newsletter, MailPoet, Icegram, Thrive Leads, MailOptin, Jackmail, Ninja Popups, PopUp Domination, WP Subscribe Pro, etc.

Exploring Mailchimp Alternatives for Various Business Needs

When it comes to email marketing, every business has different priorities and considerations. For small businesses, finding an email marketing platform that offers the right set of features at an affordable price point is crucial. This guide explore the top Mailchimp alternatives that are specifically tailored to meet the needs of small businesses. These alternatives provide the necessary alternatives to optimize your email marketing efforts while staying within your budget.

Affordability is another major factor that businesses must consider in the rapidly evolving landscape of email marketing. This guide is on the most cost-effective Mailchimp alternatives available. These alternatives are analyzed based on their pricing structures, including any free plans or trial periods, to help you maximize your return on investment without compromising on quality.

E-commerce businesses have unique email marketing requirements, often involving advanced automation and personalized customer journeys. This guide present a selection of powerful Mailchimp alternatives that are specifically designed to address the needs of e-commerce businesses. These alternatives empower you with features such as automated product recommendations, cart abandonment recovery, and seamless integration with popular e-commerce platforms.

Our Experience – Bottomline conclusion and takeaway:

Mailchimp marketing service has really great features and is good for small businesses. So not very big businesses can definitely find this tool of great advantage. There will be something that is missing but you will have to consider what features suits your business needs the most.

For example, ConvertKit and Aweber offer affiliate marketing which you do not get with other tools.

I would consider MailerLite and Constant Contact after a lot of research as the best Mailchimp alternatives as it’s easy to use landing pages, drag-and-drop html email builder, cms, multiple store integrations also includes built-in photo editor.

time optimisation - affordable email solutions for every business - send automation emails - 10,000 emails you send per month - personal mail providers - pricing tiers - link purchase
Crozdesk competitive grid image for Mailchimp

Most importantly its pricing plan is very attractive and you don’t need to spend a lot as it’s 2x cheaper and also improves your marketing efforts.

Apart from above mentioned platforms in this post , you can also check another leader in this field that is HubSpot. You can find HubSpot Email marketing much more effective for your campaign. Apart from it, other tools are Klaviyo, Campaign Monitor, Encharge, Newsletter2go, they have great ecommerce integration, plugins, cookies based contact tracking from web site and customer journey builders.

Questions asked while looking out for MailChimp Alternatives:

What are some alternatives to Mailchimp?

Alternatives to Mailchimp include MailerLite, Constant Contact, ConvertKit, Klaviyo, Zoho, and Mailshake, all offering varying features to cater to different needs.

Is ConvertKit easier to use than Mailchimp?

While both platforms are user-friendly, some users find ConvertKit interface more intuitive, especially for automation and segmentation.

Why should I use Mailchimp instead of Outlook for email marketing?

Mailchimp offers robust email marketing features such as automation, segmentation, and analytics which are not inherent in Outlook.

How does Mailchimp differ from Constant Contact?

While both offer similar functionalities, Mailchimp shines in automation capabilities, whereas Constant Contact offers superior customer support.

What differentiates WordPress from Mailchimp?

WordPress is primarily a website-building tool, while Mailchimp is an email marketing platform, though both have overlapping features like content management.

Does Mailchimp clean emails?

Yes, Mailchimp has an email cleaning feature that helps identify and remove inactive or unresponsive email addresses.

Why are people migrating away from Mailchimp?

Some users may find Mailchimp too expensive or might require more advanced features that other platforms like MailerLite or ConvertKit offer.

How does Mailchimp compare to its competitors?

Mailchimp is lauded for its user-friendly interface and robust features, but competitors like ConvertKit and Klaviyo can offer better segmentation and analytics respectively.

Can Zoho serve as a Mailchimp alternative?

Yes, Zoho can replace Mailchimp, particularly for businesses looking for integrated CRM features within their email marketing tool.

Are there any significant companies that use Mailchimp?

Yes, many high-profile companies, such as Vice Media and TED, utilize Mailchimp for their email marketing efforts.

How similar is Klaviyo to Mailchimp?

Klaviyo and Mailchimp are similar in their core offering of email marketing, but Klaviyo offers more advanced data analytics and segmentation options.

Is the free version of Mailchimp adequate?

The free version of Mailchimp is sufficient for small businesses or startups, but as the business grows, they might require more advanced features in the paid versions.

What role does Mailchimp play for companies?

Mailchimp allows companies to manage their email marketing campaigns, providing tools for automation, segmentation, and detailed analytics.

Is Mailchimp a part of Clickfunnels marketing?

Mailchimp can be used to create Clickfunnels as part of a broader marketing strategy, although it’s not exclusively a funnel building tool.

What is the maximum number of contacts allowed in the free version of Mailchimp?

Mailchimp allows up to 1,000 contacts in its free version.

What’s a good Mailchimp alternative for Shopify?

Klaviyo is a popular Mailchimp alternative for Shopify, known for its seamless integration and e-commerce-specific features.

How well has Mailchimp been performing as an email marketing platform?

Mailchimp enjoys high popularity due to its comprehensive features, user-friendly interface, and flexibility catering to businesses of all sizes.

Does Microsoft offer a service similar to Mailchimp?

Microsoft offers Dynamics 365 Marketing, a comprehensive marketing tool, but it doesn’t focus solely on email marketing like Mailchimp.

Which Microsoft program is best for sending emails?

Outlook is Microsoft’s premier email client for sending and receiving emails.

Is Mailchimp considered a CRM or a CMS?

While Mailchimp started as an email marketing tool, it has evolved to offer CRM-like features, though it’s not traditionally categorized as a CRM or CMS.

How suitable is Mailchimp for business emails?

Mailchimp is highly suitable for business emails due to its ability to automate, personalize, and measure the performance of email campaigns.

How do Mailshake and Mailchimp differ?

While both are email marketing tools, Mailshake is more tailored for cold emailing and outreach, whereas Mailchimp is more comprehensive, offering automation, analytics, and more.

Why might someone opt not to use Mailchimp?

Some users might find Mailchimp’s pricing steep for higher tiers or seek features that Mailchimp doesn’t provide, like advanced CRM integration or more detailed analytics.

What are some limitations of the Mailchimp free version?

Mailchimp’s free version has limits on the number of emails sent per day, lacks advanced segmentation, and doesn’t offer priority support.

Why does Mailchimp clean emails, and how does it benefit users?

Mailchimp cleans emails to remove inactive or unresponsive contacts, improving the health of your email list and your campaign’s overall deliverability rate.

Which app is similar to Mailchimp?
There are several apps that are similar to Mailchimp, including Sendinblue, Sendy, AWeber, ConvertKit, and the MailPoet WordPress plugin.

Which tool is cheaper Mailerlite or Mailchimp?
If you pitch Mailchimp vs MailerLite on pricing, MailerLite comes out glorious as the cheapest email marketing software of the two. The free email plan is for up to 1000 subscribers. For bulk email, Mailerlite is also still very cheap compared to Mailchimp.

Why businesses stop using Mailchimp?
Many businesses have stopped using Mailchimp due to their recent pricing changes and lack of innovation, especially when it comes to advanced features like marketing automation. Additionally, their customer support has become increasingly unhelpful, and almost every request gets a standard message like: "we’re forwarding this to our engineering or leadership team." However, it's important to note that some businesses may still find Mailchimp useful if they have a very small email list, need detailed reporting, or want to easily design good-looking emails.

Klaviyo is better than Mailchimp?
Klaviyo is considered better than Mailchimp in some aspects. Klaviyo provides granular segmentation, predictive analytics, and pre-built templates for automation workflows, which makes it a great choice for ecommerce businesses. Additionally, Klaviyo's advanced analytics and insights allow businesses to dig deep into customer data. However, it's important to note that Mailchimp may still be a useful tool for some businesses, depending on their specific needs.

How to send out mall emails at cheaper price?
To send out emails at a cheaper price, you can consider using email marketing providers that offer more affordable plans than Mailchimp. Some of the best Mailchimp alternatives include MailerLite, GetResponse, ActiveCampaign, Sendinblue, Moosend, Convertkit, HubSpot, Aweber, Constant Contact, Campaign Monitor, and Omnisend. These providers offer a range of features and pricing plans, so it's important to choose the one that best fits your business needs and budget.

Why is Mailchimp an expensive tool?
Mailchimp can be considered an expensive tool for a few reasons. Firstly, their pricing plans can be quite strict and can quickly escalate your spending if you go over the allowed quotas. Additionally, Mailchimp's free plans limit your access to some features, such as customer support, which is limited to the first 30 days and is via email only. Furthermore, Mailchimp raised its prices for legacy customers in 2022, which made a lot of long-time Mailchimp customers upset. While Mailchimp may still be a useful tool for some businesses, depending on their specific needs, there are other more affordable email marketing providers available on the market.

How I can reduce Mailchimp bill?
One way to reduce your Mailchimp bill is to review your current plan and see if you are using all the features that you are paying for. If you are not using some of the features, you can consider downgrading to a lower plan that better suits your needs. Additionally, you can try to reduce the number of subscribers on your list to stay within the limits of your current plan. Another option is to look for Mailchimp alternatives that offer more affordable pricing plans.

Does Mailchimp still provide a free plan?
Yes, Mailchimp still provides a free plan that allows up to 500 contacts, with 2,500 sends/month and a daily limit of 500. However, the free plan has limited features, and if you go over the 500 contact limit, sending live email campaigns or testing emails is placed on hold until you upgrade.

Are automated emails free inside Mailchimp?
Mailchimp's autoresponders are included in all of their pricing plans, including the free plan. However, if you are looking for more advanced email marketing automation features, you might want to consider other Mailchimp alternatives that offer more advanced workflows and split tests.

How can I downgrade my Mailchimp account?
To downgrade your Mailchimp account, you can go to the "Billing" tab in your account settings and select "Change Plan". From there, you can choose a lower-tier plan or downgrade to the free plan. However, keep in mind that downgrading your account may result in losing access to some of the advanced features that you were previously using.

Why do most of the Mailchimp emails goto spam inbox?
It is important to note that there are many factors that can affect email deliverability, including the content of the email, the sender's reputation, and the recipient's email provider. It is always a good idea to follow best practices for email marketing and to regularly monitor your email deliverability rates.

Does Constant Contact have a free plan?
No, Constant Contact does not have a free plan. However, they do offer a free 60-day trial option with no obligations, which allows users to cancel their subscription at any point in time.

Does big companies use Mailchimp?
Yes, many big companies use Mailchimp as their email marketing platform. However, as mentioned in the text, some of Mailchimp's recent changes have caused concern among its legacy users. While Mailchimp may still be a good fit for some companies, others may be looking for alternatives with better features, pricing, and quality of service.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

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  1. Last year I was using Campaignmonitor and now I am regular customer of Getresponse. I am very much satisfied with it. I can’t see much of the options in Mailerlite but for my other e-commerce business, the volume email pricing looks cost saving for us over Getresponse.
    I would like to give Mailerlite a test drive, and hope it turn to be great alternative email marketing software for our company. Thanks for information.

    • Definitely Kane. Mailerlite can be a great try, beside Mailchimp, Contant Contact, Campaignmonitor and Getresponse. Give a try and let me know how do you feel about this?

  2. I tried Mailerlite but found that it is is missing possibility to use Checkboxes and Radio buttons. We need this in order to sort subscribers by their different interests.

    • Ankit Prakash April 1, 2015 at 9:27 AM

      Hello Erik,

      Mailerlite has awesome list segmentation feature, using which you can filter your subscribers easily. You can also use “Check All” button which appear above the the email list.

  3. Great review. Will definitely consider it. One problem I have with Mailchimp is that, not only is the same subscriber counted twice if it figures on two separate lists, there is no tool that enable extracting the subscribers figuring on more than one list.
    The only way is to check each subscriber one by one – not practical with thousands of subscribers.

    Also, do you know if mailer lite is compatible with Mandrill – I have auto responder enabled on Magento with Mandrill…

    • Ankit Prakash June 2, 2015 at 4:09 AM

      Hey Patricia,

      You can manually compare the email lists with in csv excel file and remove the duplicates.
      MailerLite should be compatible with Mandrill. But can you please explain me little more, so, that I can analyse the scenario, what kind of integration are you planning to have?

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