When we started our business online, we felt there is a need to send email updates to our subscribers on a regular basis to keep them returning to our website.
To get started with the subscriber engagement, MailChimp was the most heard application we came across, at the same time we also started evaluating a master list of MailChimp Alternatives.
Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for selecting the most suitable app.
As I was looking for the subscriber engagement and email marketing tools that allows you to create professional marketing email campaigns and do email automation, several tools such as MailChimp and MailChimp Alternatives came up; that include following-
AWeber – Robust tool, perfect for email automation, slightly pricey.
Moosend – Efficient email marketing with good automation, needs UI improvements.
ConvertKit – Excellent for bloggers, creative automation tools, lacks segmentation.
Constant Contact – Comprehensive features, user-friendly, somewhat limited customization options.
Omnisend – Multichannel marketing powerhouse, perfect for e-commerce, needs streamlining.
GetResponse – Versatile tool, impressive landing page features, complex pricing.
Brevo – Reliable delivery, impressive SMS capabilities, lackluster template design.
I did a detailed analysis of each, which led me to discover some cool in-built features coupled with promising price models.
These tools seemed like the solution we were looking for, and we decided to try many of these at our end. Little did I know that it was going to be a long road.
MailChimp – A Complete Email Marketing Solution for Newbie
Having realized the need of our own email marketing platform, the first try was obviously the most simple tool known to us for ages- MailChimp.
Any Start-up and beginner business discussion on email marketing never ended without the mention of MailChimp marketing platform.
Rather than any other email marketing service providers, Mailchimp is extremely user-friendly, fast, easy to access and is loved by its users for the hassle-free experience in handling it and not to forget the extensive learning material available.
Add to that, all those awesome features talked about in a variety of discussions and forums are available even in the free edition of Mailchimp.
MailChimp marketing platform offer free edition comes with 1,000 free emails per month and a maximum of 500 subscribers. This plan covers basic email marketing features.
For any new blogger, content marketing team or startup, these numbers are really good.
Since we had an ever-growing contact list management issue within our company, that surpassed the 500 limit, we went for the paid account which comes for $91.53 for 10,000 subscribers per month for 1,20,000 email per month along Standard Marketing Platform Plan.
Over a period of 3 months, our contact email address list jumped upto 25,000. Now, you can calculate the amount we were paying to the Chimps to handle email campaigns.
Coming to the features of Mailchimp, it has the most convenient and easy to use email editors, we were also taking full advantage of landing page templates library, pre-made email templates, A / B testing, send-time optimization, mobile app, managing several email lists to segment users based on their behavior, developers support.
However to add images you can always use procreate anime brushes.
No doubt the flexible email campaign templates supplied were great to us but we found that for an e-commerce marketer, MailChimp did not have enough email templates which we could make use of like other best MailChimp alternatives.
Not to forget the feature of MailChimp was transactional emails and Mobile Responsive email templates, which is a little tricky to make these days.
Finally, while calculating the ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it’s Essentials plan.
So, now we had to start looking for a Mailchimp cheaper alternatives.
The MailChimp AI tools leverage a mix of in-house built models and third-party AI products, including Intuit’s AI infrastructure, and provide detailed insights and suggestions to improve campaign performance.
Understanding Mailchimp and our requirement
As of now, MailChimp only provided its users with the benefits of email marketing automation tools.
But it also offers marketing CRM functionality that makes it all in one marketing service.
With MailChimp marketing CRM, you can manage your customers and reach out to them in a more effective way, even through social media ads!
The marketing CRM works by bringing all your contacts & customers in one place and presenting you with related patterns and data to help you understand your audience better. It can quickly help you chart out plans on how to approach your customers.
The Mailchimp Marketing CRM allows users to study their audience insights and accordingly send out personalised messages based on user behavior, lifecycle stage, and individual interests. It is something that you can expect from this tool purchase.
You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV (customer lifetime value).
So, you can send the right message to the right audience at the right time and henceforth improve your marketing strategy.
Update; October 2021: Mailchimp has launched Content Optimizer, an AI tool to improve email marketing strategies for small businesses, marketers, and entrepreneurs. It recommends changes to improve the effectiveness of your campaigns. It’s available in English now for standard and premium users of Mailchimp. Other languages are expected later.
Mailchimp Content Optimizer improves your email marketing campaigns with a better call to action language, better typography and readability, conciseness, and other changes.
So now, you can feel that Mailchimp has in-build Grammarly.
Although, all the features were worth trying, but we were worried about the price of customer engagement along the growing email list size. We started segmenting the email list and started planning the campaigns accordingly. Finally, we started looking out for more suitable alternatives of Mailchimp.
Here are Best Mailchimp alternatives in 2023:
1. MailerLite – Best-selling Alternative to Mailchimp
MailChimp vs MailerLite – The 2x Cheaper
When we started looking for a Mailchimp alternative Mailerlite caught our eye. MailerLite free plan allows sending 12,000 emails per month and 1000 subscribers.
After we were failing to meet expectations with Mailchimp and kept a check with our email marketing budget until now we had tried many alternatives.
In the first impression when we looked at the price, we were quite surprised as it is one of the best Mailchimp alternatives with lots of features and email tools.
We took a look at the Demo of the visual email editor, I assumed that it is cheap because it might have a low email delivery rate.
Below are the pictures of MailChimp Standard and MailerLite Growing Business pricing that will help you with price comparisons. We had to select MailChimp Standard plan because, we were using the Dynamic Emails feature and it was available in MailChimp Standard and MailerLite Growing Business plans.
| Subscribers | MailChimp Standard vs | Mailerlite Growing Business |
|---|---|---|
| Upto 500 | Free | Free |
| Upto 1000 | $46.37 /mo | Free / $10 /mo |
| Upto 5000 | $69.85 /mo | $32 /mo |
| Upto 10000 | $91.35 /mo | $54 /mo |
| Upto 15000 | $146.93 /mo | $87 /mo |
| Upto 20000 | $174.62 /mo | $119 /mo |
| Upto 25000 | $204.73 /mo | $139 /mo |
| Upto 30000 | $234.84 /mo | $159 /mo |
As I explored its features in detail, I got to know the real reason behind the low price – their team said, they have kept the price low because they mostly dealt with large volume email marketing for enterprises and they have not made the product clamped up with features which very few marketers use.
This helped them to keep application affordable and reliable at a cheap price.
After this, I checked the testimonials, where they mention more than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!
Convinced with the insight, I went ahead and signed up for this Mailchimp alternative MailerLite Trial Account, which gave me access to send email to 1000 subscribed email addresses along with A / B testing, drag and drop web forms, email automation tools, email campaign templates for a small business like us.
After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this master list of 1,000 email addresses on Mailchimp also had an opening rate of around 60%.
So, looking at the number I was completely satisfied and went ahead taking a MailerLite Growing Business account for 30,000 Subscribers.
Checkout the below Reddit comment about Mailchimp billing practices.
For these 30,000 subscribers on MailerLite Growing Business Plan, I had to shell out $1668 Only for a Year to send out 3,60,000 emails per month! The tool is also a great good for beginners.
Price Check: The price is exactly 2 times cheaper than what we were spending on the Mailchimp Pro account for a month!
Now we are quite satisfied with the features and the services provided by MailerLite.
The one best feature which can compete is their visual ‘drag and drop email Newsletter Editor‘, which is quite simple to use, beautiful, and very lightweight perfect if you’re a small business.
Overall you get wonderful control over creating your beautiful newsletters. Also, they keep updating their template repository based on the popular categories and searches. Some of their current email templates are:
- E-commerce
- Deals and offers
- Blogs and updates
- Events
- Photography
- Notifications
Along with this, MailerLite also gives default email templates to play within the email builder. The only thing that i didn’t really liked was that you do not get template access for the free plan.
Some more features worth exploring also included drip email Autoresponders, A / B testing, email automation tools, email list segments, unsubscribe page builder, landing pages combined with Webform & popup forms which we regularly use to send email newsletter, step-by-step for every new subscriber that we capture.
The file manager feature was also very useful as it helped us to organize our images for our different email campaigns.
In Mailchimp, we were also using Segments Feature under the mailing lists of opt-in email subscribers, which gave us the flexibility to filter those who were not opening our marketing emails.
Yes, the same feature is also present in MailerLite, which you can use quite frequently for effective subscriber list management. You can remove inactive subscribers through MailerLite segments.
You can add videos and gifs to your email templates, add more account users and teammates in your own MailerLite account. Add GDPR consent forms and checkboxes for permission compliant subscriber acquisition.
At any point when you are done with the email marketing campaign you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.
We started using RSS campaign feature of the tool which enables us to send automated RSS feed campaigns for our blog posts to our opt-in subscribers automatically.
No doubt this feature again is very simple to use, user friendly and have very setup to complete and get started.
This is an alternative feature comparison from MailChimp which takes a big leap in favour of MailerLite. You can always connect with customer support if you are stuck.
Hope, this post will help you get the right software that provides you with impressive Email campaign templates at an Affordable price.
You can check and try out MailerLite – The Mailchimp Cheaper Alternative from here.
MailerLite has also added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!
Other than these latest updates, MailerLite also added some of the useful features like Auto Resend message, email preference center, Automation workflows, Automation templates, A/B test for automation workflows, multiple trigger for automation campaigns, PrestaShop & BigCommerce integration, A/B test for forms, new features on website and MailerLite landing pages, Click Maps in campaign reports, and RSS email campaigns for ecommerce, D2C business, publishers and bloggers.
Don’t forget to tryout the brand new AI based Email Editor. MailerLite new features are a significant upgrade to their email marketing suite. Here’s a brief:
- Revamped Drag & Drop Editor: The new editor offers a user-friendly, intuitive interface with easy-to-locate blocks. It streamlines the newsletter creation process and is designed to be simple yet effective.
- AI-Powered Writing Assistant: Based on GPT technology from OpenAI, this feature generate relevant and engaging content based on a brief description of the desired topic. It can help with headlines, product descriptions, and even full newsletters, saving time and effort.
- Faster Email Creation: The AI assistant dramatically speed up the email writing process, a boon for large businesses and solo entrepreneurs alike.
- Conversion Rate Boost: With the right prompts, the AI assistant generate personalized and optimized product descriptions that resonate with the target audience, helping to improve conversion rates.
- Multilingual Content Generation: The AI assistant generate content in various languages, which is incredibly useful for businesses entering new markets. It localize the content, accounting for cultural nuances.
- Innovative Content Ideas: The AI assistant provide fresh content ideas and suggestions, enriching the newsletter content and sparking creativity.
Update: MailerLite has announced new prices for the subscriber limit. It can be found here.
So, the existing paid customer can still access the old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime
Below is a screenshot of the annual pricing plans offered by MailerLite when I select 1000 subscribers.
To view the full revised pricing list visit here. You can also join their Facebook social media community from here.
Let me do a side to side comparison of the major parameters:
Overall Mailerlite vs Mailchimp feature comparison:
| Limited Parameters | Mailchimp vs | Mailerlite |
|---|---|---|
| Ease of use | While using Mailchimp I found some functions are hard to find. There is a scope of being more intuitive. | Mailerlite is very user-friendly and has overall a better UI. |
| Design and flexibility | 100+ email templates to choose from. You can customize them as needed. Only 8 templates in the free plan. | 62 templates that are really good and easy to customize. No email templates are available in the free plan. |
| List management | List management is not flexible. You cannot add contacts to different lists of the same campaign. As you pay per contact if there are repeated emails in two lists you pay extra. | Mailerlite is super easy to manage lists. You can remove subscribers through automation. One email is always counted as one no matter how many times it appears. |
| Email automation | Wide range of automation triggers but you need to be on their standard or higher paid plans. Scope for complex automation but at a higher price. | Limited range of automations but very simple to use. Automations are available on the free plan. |
| Deliverability | Mailchimp doesn’t score very well in this sector and comes with 86% | Amongst several providers, MailerLite tops the list with 96%. |
| Reporting features | Integrates directly with Google analytics. Social media stats and other details such as opens, clicks, unsubscribes. etc, More in-depth analytics. | Offers basic reporting features such as open, clicks, unsubscribes, etc. Lacks social media statistics. |
| Pricing | Malchimp’s free plan includes: 1.) 500 contacts 2.) 8 free templates 3.) 2500 emails | Mailerlite’s free plan includes: 1.) 1000 contacts 2.) All templates 3.) 12000 emails |
When should you choose Mailchimp?
- Your business is slowly expanding and is not small anymore.
- You need complex automations and in-depth reporting features.
- You also don’t need affiliate marketing.
When should you choose Mailerlite?
- You are not-so big business and are looking for a lightweight email automation tool.
- One biggest point that makes Mailerlite a popular tool is the price. You get a feature packet tool at an affordable price.
- It is the perfect balance between simplicity and efficiency.
| Parameters | Mailchimp vs | Mailerlite |
|---|---|---|
| What is good? | Huge template repository | Affordable and easy to use The email templates are more professional |
| What is not good? | No email automation features in the free plan. For complex needs, it is bulky and expensive. No support for affiliate marketing. | Not very powerful for reporting and automation in free plan |
| Best for | New startup and business | E-commerce, agencies, and product-based businesses |
| Pricing | Standard plan starts at $46.37/mo for 2500 Subscribers | Growing Business plan starts at $17/mo for 2500 Subscribers |
2. AWeber
MailChimp vs AWeber – Offers a free plan with 500 subscribers
AWeber is another robust brand and one of the powerful email marketing platforms that you should know. It offers a free plan for up to 500 subscribers and 3000 emails per month.
The paid annual plan, Aweber Plus starts at $20 per month for 500 contacts where you get all the features in the free plan and several others. The pricing is a pay-as-you-go model above 500 contacts.
Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.
I should mention here that we used Aweber only because they are robust and well known for their mailing lists management, keeping email lists separate from each other, auto-responder, landing page templates and builder, stock photos, smart email designer, email template library, subscriber lead generation form, contact tagging features, test email campaign.
The one thing that confused me a bit while using Aweber was the different terminology that they have deployed. For instance, I was searching automations and it was called campaigns.
Aweber also accept small businesses including internet marketers and affiliate marketers as their user and customer.
Aweber’s interface is easy to get started within a couple of minutes and the Aweber support team provides great support in onboarding new staff through live chat and phone call in the US markets.
If as a marketer your mind is moving towards trying AWeber then it is not a bad option. It also offers building Ecommerce stores under Paid plans.
| Parameters | Mailchimp vs | Aweber |
|---|---|---|
| Ease of use | Mailchimp is easy to set up. You just need to fill out the form and you are good to go. | AWeber takes you a bit more time to fill out the form. The interface is easy to navigate but the naming conventions are hard to decode. |
| Design and flexibility | 100+ email templates to choose from. You can customize them as needed. Only 8 templates in the free plan | AI-powered email designer that creates branded emails in seconds. 700+ email templates |
| List management | List management is not flexible. You cannot add contacts to different lists of the same campaign. Paying for duplicates is another problem that Mailchimp users often face. | Very simple and intuitive list management. You can easily create lists based on open rates, geographical locations, click-through rates, etc. |
| Email automation | Wide range of automation triggers but you need to be on their standard or higher paid plans. Scope for complex automation but at a higher price | We tested the automation feature (campaigns in Aweber) which we found pretty decent. You can easily tag users and send out tailored emails easily |
| Deliverability | Mailchimp doesn’t score very well in this sector and comes with 86% | Amongst several providers, Aweber lacks in this area with only 72% |
| Reporting features | In-depth analytics is helpful for small to mid-sized businesses. Google analytics integration is also helpful. Social media stats | Provides all the basic performance info such as openers, bounces, and clicks. Also provide advanced data like ecommerce or geo-tracking. The reporting visuals are not that great. |
| Pricing | Mailchimp’s free plan includes: 500 contacts 2500 emails | AWeber’s free plan includes: 500 contacts 3000 emails |
When should you choose AWeber?
- You need good support
- You run an ecommerce store
- You need a very simple email marketing tool
| Parameters | Mailchimp vs | Aweber |
|---|---|---|
| What is good? | Huge template repository | Provides Canva integration Caters to the needs of small businesses. |
| What is not good? | Becomes expensive as your subscribers increase | Very basic features for the price |
| Best for | Startup and New Business | Small-sized businesses |
| Pricing | Standard plan starts at $46.37/mo for 2500 Subscribers | Plus plan starts at $30/mo for 2500 Subscribers |
3. Moosend
Mailchimp vs Moosend – Free Trial Plan for 30 Days
Moosend is easy on the pocket and an ideal email marketing software brand for businesses who are looking for affordable options.
Moosend saw an increase in its popularity in Sept 2021 when it was acquired by Sitecore – an American software company.
Now let us see what Moosend offers when compared to Mailchimp.
Moosend is a comparatively cheaper mailchimp alternative. Moosend offers a free plan and the paid plan starts at $9 for up to 500 contacts. On the other hand, Mailchimp will cost you $50 for the same number of contacts.
Then pay as you go above the contact subscribers limits.
When it comes to ease of use then it is definitely easy to use but when I was working with the email editor I found it to be slow sometimes. For instance when I was trying to add elements in the drag and drop email builder I encountered delays.
The visual automation workflow functionality and well-tailored email builders of Moosend are more advanced and easier to use. The files manager, in-depth email reports, and stats all are well designed.
They also provide pre-built email templates specifically for customer engagement, re-engagement, weather-based automation, and a lot more.
Moosend suit is on an average 30% cheaper than klaviyo, making it easily the most affordable alternative.
The Moosend platform has beautiful emails, powerful drag and drop email editors, easy-to-use signup forms, email list segmentation, email list management, landing pages site, real-time analytics, and integrations with developer & API support.
The Moosend customer support has a wide range of knowledge base, tutorials, videos, webinar recordings, and their team support through multiple channels including email/live chat/phone. All of this makes you use this tool easily.
Let us have side by side comparison of these two tools:
| Parameters | Mailchimp vs | Moosend |
|---|---|---|
| Ease of use | Mailchimp is easy to set up. You just need to fill out the form and you are good to go. | Moosend is easy to use but their drag and drop is slightly glitchy. |
| Design and flexibility | 100+ email templates to choose from. You can customize them as needed. Only 8 templates in the free plan. | The marketing automation templates are excellent. They offer 70+ free email templates. |
| List management | List management is not flexible. You cannot add contacts to different lists of the same campaign. Paying for duplicates is another problem that Mailchimp users often face. | Import contacts from Excel , .csv, .txt, copy-paste, and even Google contacts. You can easily delete contacts and segment them based on links clicked, campaigns opened, etc. |
| Email automation | Wide range of automation triggers but you need to be on their standard or higher paid plans. Scope for complex automation but at a higher price. | Create a campaign using criteria such as anniversary, abandoned cart, weather-based, upsell/cross-sell and repeat purchase reminder. You can easily create advanced workflows with its visual automation builder. |
| Deliverability | Mailchimp doesn’t score very well in this sector and comes with 86% | Moosend has an average delivery rate of 88%. |
| Reporting features | a.) In-depth analytics is helpful for small to mid-sized businesses. b.) Google analytics integration is also helpful. c.) Social media stats | a.) Reporting is very well designed and is easy to understand. b.) Provides all the basic performance info such as openers, bounces, and clicks. c.) Also, supports the data from Google Analytics. |
| Pricing | Malchimp’s free plan includes: 1.) 500 contacts 2.) 8 free templates 3.) 2500 emails | Moosend offers a free trial for 30 days where you can try all their features. |
When should you choose Moosend?
- Very cost-effective for small businesses and entrepreneurs.
- The reporting is very detailed and nothing less than as compared to other expensive tools.
| Parameters | Mailchimp vs | Moosend |
|---|---|---|
| What is good? | Huge template repository | Caters to small businesses and entrepreneurs. Powerful features at a reasonable price. |
| What is not good? | Becomes expensive as your subscribers increase. | Moosend is not an all in one marketing solution Limited integrations and sign-up forms are basic. |
| Best for | E-commerce and agencies | Small-sized businesses |
| Pricing | Paid plan starts at $9.27/mo | Paid plan starts @ $9/mo |
4. ConvertKit
Mailchimp vs ConvertKit– $79 for 5000 subscribers
ConvertKit offer free plan with 1000 subscribers management.
ConvertKit might come as a little expensive alternative to Mailchimp and not amongst the best Mailchimp competitors, but the wide range of landing page builder features, advanced automation workflows builder, a/b testing, segmentation, personalized emails, email tags, email delivery testing options, lead magnet popups and form features of this tool is better as it helps you capture more lead.
ConvertKit platform is perfect and an excellent value for money option for bloggers, freelancers, affiliates, marketing experts and content creators. It has complete WordPress integration plugin. You can send your targeted content at the right time using this email marketing automation and improve conversions. It also acquired FanBridge email marketing tool and now focus on creating email platform for music creators and musicians.
It doesn’t have a drag and drop editor as it claims that simple emails perform better. It provides you with a lot of landing page templates.
The advanced segmentation, contact tagging system, and subscriber management that ConvertKit offers are fantastic, and the analytics are quite detailed.
Premium paid plans start at $79 for 5000 subscribers tier. ConvertKit social media community to join is available here.
You can also become a part of an affiliate marketing program that convertkit offers and earn 30% commission for every new creator you bring on board.
Customer support service is available through email and support tickets.
| Parameters | Mailchimp vs | Convertkit |
|---|---|---|
| Ease of use | Mailchimp is easy to set up. You just need to fill out the form and you are good to go. | Convertkit is easy to use given its limited features. Doesn’t offer a drag and drop editor. |
| Design and flexibility | 100+ email templates to choose from. You can customize them as needed. Only 8 templates in the free plan. | Convertkit isn’t a design-focused platform. Very limited design options that are mainly text-based. |
| List management | List management is not flexible. You cannot add contacts to different lists of the same campaign. Paying for duplicates is another problem that Mailchimp users often face. | Convertkit doesn’t offer you the option of creating lists. All your contacts go in one place. The method is very straightforward. You have the option to assign them to different tags or create segments if needed. |
| Email automation | Wide range of automation triggers but you need to be on their standard or higher paid plans. Scope for complex automation but at a higher price. | Offers a visual automation feature where you can design the automation workflow. Plenty of automation available similar to Mailchimp. |
| Deliverability | Mailchimp doesn’t score very well in this sector and comes with 86% | Convertkit has a good delivery rate of 94%. |
| Reporting features | In-depth analytics is helpful for small to mid-sized businesses. Google analytics integration is also helpful. Social media stats | Provides all the basic performance info such as open rates, unsubscribed, and clicks and that’s it. Very very basic reporting options. |
| Pricing | Mailchimp’s free plan includes: 1.) 500 contacts 2.) 8 free templates 3.) 1000 emails | Convertkit free plan offers 1000 subscribers and send unlimited emails. |
When should you choose Convertkit?
- Want to create specific targeted campaigns.
- Sell digtal products.
| Parameters | Mailchimp vs | Convertkit |
|---|---|---|
| What is good? | Huge template repository | Convertkit is known for its powerful automation and segmentation features. |
| What is not good? | Becomes expensive as your subscribers increase. | Reporting and the newsletter services are not as good as other similar tools. |
| Best for | E-commerce and agencies | Small-sized businesses |
| Pricing | Paid plan starts at $13.85/mo | Paid plan starts @ $15/mo |
5. Omnisend
Mailchimp vs Omnisend– $20 for 1000 contacts
Omnisend offers a free plan where you can send 500 emails/month. Apart from that, you can try each of their two standard and pro plans for free. It was launched to harness the power of omnichannel marketing.
You can sign up for Omnisend 14-day free trial without providing your credit card details.
Omnisend is quite a new player in this field that offers niche features like push notifications and SMS. Since Mailchimp no longer offers integration with the ecommerce platform Shopify, this email marketing service is a savior for online ecommerce businesses.
The main USP of Omnisend is that it specializes in omnichannel marketing. If you are an established eCommerce business and platforms where generic marketing automation is no more supportive, Omnisend is a great Mailchimp alternative.
It allows you to personalize messages that is a primary requirement for every e-commerce business. The user experience of using this tool is also good.
Its ready-made Zapier integration and plugins available with WordPress, Bigcommerce, Prestashop, Woocommerce.
Omnisend account offers several features like email designs personalization, creating instant discount codes, ab testing, customer rewards, marketing automation, web push notifications, content editor, push notifications feature, advanced segmentation, weather-based product recommendations, website tracking tools, integrations, magento and shopify store integration to name a few that are specially targeted to help you grow your online business.
Account manager at Omnisend takes care of complete onboarding of the businesses with ecommerce platforms; proactive support from the customer service & success help in timely implementation of the complete integrated ecommerce solution.
| Parameters | Mailchimp | Omnisend |
|---|---|---|
| What is good? | Huge template repository | A tool that specializes in omnichannel marketing. Both Email and SMS Great for e-commerce |
| What is not good? | Becomes expensive as your subscribers increase No SMS engagement | Reporting and the newsletter services are not as good as other similar tools |
| Best for | E-commerce and agencies | E-commerce businesses |
| Pricing | Paid plan starts at $46.37/mo | The cheapest plan starts at $16/mo |
6. GetResponse
Mailchimp vs GetResponse– $15 for 1000 subscribers
GetResponse is another value for money MailChimp alternative that is all in one marketing platform, it offers email automation, landing page builder, popups form, multiple device friendly emails, webinars integration, advertising, prospect nurturing, built-in CRM and power-packed advanced features for automation, including Getresponse dev APIs and reporting tools.
GetResponse platform list segmentation is intelligent and better than most of the tools in the email marketing industry. When it comes to boasting of advanced features then Getresponse never disappoints and every business can benefit from it.
GetResponse offers conversion funnels and landing page features which is a great plus for ecommerce companies. As it helps to reach your target audience in a better way.
With the help of this interesting feature, you can create automated email sales funnel for a myriad of areas of your business and work on your conversion rates.
The email personalization, integration with website and stores, magento user tracking, cookies based users tracking, SMS and wordpress integrations, access to reports and email stats are useful for the GetResponse subscribers.
Another thing that is highly appreciated for GetResponse platform is its competitive pricing options, making it a great tool for email marketing and automation. You also get to create entire webinars with this tool.
Getresponse does offer a free plan forever now. This free plan includes an email marketing tool, website builder, landing page builder, and forms for subscribers upto 2000.
Nonprofit and enterprise plans are high selling with non-compromising customer service.
GetResponse has recently launched a forever free plan which can help businesses and entrepreneurs to move their business online. Going online is a necessity for businesses in today’s date and for businesses that are just starting out do not have enough capital to invest in expensive paid plans of the software tools and marketing automation platform.
Given that GetResponse has decided to offer a forever free plan instead of paid plans.
Features included in GetResponse Free forever plan :
Free GetResponse Website Builder:
- Build one website with up to 10 page with the help of the AI-creator or choose from the 300 industry template repository.
- 5GB bandwidth per month
- Connect a domain or use a free option
Free GetResponse Lead Generation Software:
- Build and host 1 landing page
- Signup and contact forms to get leads for your business
- Store up to 500 contacts
Free GetResponse Email Marketing Software:
- Unlimited emails for your contacts
- Drag-and-drop creator to build emails
- Access to a rich repository of predesigned email templates
| Parameters | Mailchimp vs | Getresponse |
|---|---|---|
| What is good? | Huge template repository | A tool that specializes in advanced segmentation and features. Great for e-commerce. |
| What is not good? | Becomes expensive as your subscribers increase. | The list segmentation is slightly less polished. |
| Best for | E-commerce and agencies | Businesses need advanced segmentation capabilities. |
| Pricing | Paid plan starts at $30.99/mo | The paid plans start at $15/mo |
7. Brevo
Brevo’s free plan offers 300 emails per day and unlimited contacts.
Brevo ( formerly SendinBlue, read a detailed review of Brevo ) is one of the smart Mailchimp alternatives, which places itself as an all-in-one email solution for small businesses which provides email and sms messages for email marketing campaigns including transaction and marketing automation.
More features offered by Brevo like Sign up Forms, exit intent popups, Landing Pages with drag and drop editor, Facebook Ads, Retargeting, A / B Testing, transactional emails, sales CRM and live chat messenger support make it a great option.
In short, Brevo will allow you to send beautiful emails without a fuss.
The best feature about Brevo automation tools is that they charge you based on the number of emails sent and with a free plan you can send 300 emails per day.
Brevo also provides access to longer support even for their free plan. Apart from English Brevo application is also available in other languages including Français, Español, Português, Italiano, Deutsch.
Getting started with a free Brevo plan and with the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails at costs of $25 per month; they are big pros over Mailchimp.
For the transactional emails; Brevo charges based on the emails you sent which doesn’t mean that it is expensive.
On a side note, Brevo is quite popular so you can find plenty of knowledge base and resources to help you get begun with it. It offers plenty of customization options for different types of companies and the pricing model is also good enough.
APIs, WordPress plugin, Magento and Prestashop plugins, fast support, reliable esps feature are unique.
Brevo update: Brevo has acquired three e-commerce marketing companies for a total worth of $47 billion that are :
- Chatra – US-based live chat messenger app
- Pushowl – a push notification app for ecommerce stores based out of Bangalore
- Metrilo – Bulgaria based customer analytics and intelligent marketing platform
With the acquisitions of these powerful e-commerce marketing tools, Brevo plans to become a wholesome e-commerce marketing product for SMBs.
In addition, it will help Brevo scale its existing marketing capabilities and help businesses improve their sales and make more sound strategic decisions.
| Parameters | Mailchimp vs | Brevo |
|---|---|---|
| What is good? | Huge template repository | A tool that specializes in advanced segmentation and features. Great for e-commerce. |
| What is not good? | Becomes expensive as your subscribers increase. | The list segmentation is slightly less polished. |
| Best for | E-commerce and agencies | Businesses needing advanced segmentation capabilities. |
| Pricing | Paid plan starts at $30.99/mo | The paid plans start at $25/mo |
8. Campayn
MailChimp vs Campayn – 19$ plan for 15,000 Free Email for 3000 Contacts
Campayn free forever plan offers 12,500 email and 500 contacts.
Trying out various options did not deter our spirits, and we kept on trying new solutions that can help us take our business to next level.
The next in our league was Campayn- A new email service provider and marketing company (in comparison – one more alternative to Mailchimp) that promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans fees start at $19 per month only!
Campayn suite is designed mainly for micro-merchants and small businesses- Courtesy, ease of use, and helpful learning material.
Also, it has pretty good website tracking tools makes it easy to use as you can manage everything from one place.
We used Campayn but still, it was not what we were looking for. Also, Campayn quote was just a few cents lesser than Mailchimp.
| Parameters | Mailchimp vs | Campayn |
|---|---|---|
| What is good? | Huge template repository | Campayn is designed for micro-merchants and small businesses. It is easy to use and is priced reasonably. |
| What is not good? | Becomes expensive as your subscribers increase. | N/A |
| Best for | E-commerce and agencies | Micro merchants and small businesses |
| Pricing | Paid plan starts at $30.99/mo | The paid plans start at $19/mo |
9. Sendlane
Mailchimp vs Sendlane – 5000 contacts for $99
The fifth alternative on our list when we started looking for a Mailchimp alternative was Sendlane.
Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp.
It is an ideal choice for digital marketers, eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive it is worth a try.
| Parameters | Mailchimp vs | Sendlane |
|---|---|---|
| What is good? | Huge template repository | Advanced automation and smooth landing page editors, |
| What is not good? | Becomes expensive as your subscribers increase. | It is very expensive for sending emails and offers limited integrations. |
| Best for | E-commerce and agencies | Businesses looking for advanced automation. |
| Pricing | Paid plan starts at $30.99/mo | The cheapest plan starts at $79/mo |
10. SendFox
Mailchimp vs SendFox – Lifetime plan at $49 for 5000 contacts
SendFox offer a free forever plan with throttled email newsletter sending i.e. it may take time of about 1 email per minute.
SendFox is an email marketing solution specifically for content creators. It is created by the Sumo family who is also the creator of the famous AppSumo. So, if you are a content creator then SendFox have you covered which also provide affiliate marketing services.
The interface of SendFox is super clean to access unlike many other tools and doesn’t feel overwhelming and this was one of the features we focused on when looking for a Mailchimp alternative.
If you want to create simple & beautiful emails without including extra graphics or images, SendFox will fit perfect.
Brand creators on Youtube and Instagram don’t usually have a website and in that case, building a subscriber list is tough.
But, with SendFox, you can create a landing page sites exclusively for you and get the job done.
Also, SendFox offers affiliate marketing where you can earn some extra bucks by referring this tool to others. It’s a great choice for content publishers and bloggers, starting with a free forever plan.
The campaigns sent from SendFox includes the logo branding in the emails you send.
| Parameters | Mailchimp vs | Sendfox |
|---|---|---|
| What is good? | Huge template repository | Offers a lifetime deal at $49/mo for unlimited emails. |
| What is not good? | Becomes expensive as your subscribers increase. | Not meant if you want to do a lot of crazy stuff with emailing. |
| Best for | E-commerce and agencies | Small Businesses just starting out building their email list. |
| Pricing | Paid plan starts at $30.99/mo | The cheapest plan starts at $49/mo |
11. EasySendy Pro
MailChimp vs EasySendy Drip – $19 plan for 10,000 Subscribers
EasySendy Pro free forever plan offers upto 30,000 emails per month and 2,000 subscribers.
EasySendy Pro pricing plans and tiers of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Pro, email newsletters, email campaign tests, email delivery tests and email drip campaigns are made super easy.
The unique feature of EasySendy Pro email marketing service is that it allows integrating through a combination of email delivery API service provider like, Amazon SES, SendGrid, MailJet, AriticMail, SparkPost, and MailGun for small business brands, to send bulk emails.
This feature helped us to control our email delivery budget in check.
For example, if we were sending potential of 50,000 emails in a month, then we had to pay only $5 to Amazon SES for email deliverability and, in certain months, if the email delivery goes over 100,000 then the pricing changes and we had to pay $10 premium to Amazon SES.
EasySendy has 1 free forever plan and three paid plans; with 24×7 customer service support. It is a great tool for an enterprise level company with a lot of subscribers.
| Parameters | Mailchimp vs | Easysendy Pro |
|---|---|---|
| What is good? | Huge template repository | A lot of advanced features are packaged into one. |
| What is not good? | Becomes expensive as your subscribers increase. | Onboarding is slightly tough. |
| Best for | E-commerce and agencies | Big Businesses and enterprises. |
| Pricing | Paid plan starts at $30.99/mo | The plan starts at $19/mo |
12. EmailOctopus
Mailchimp vs EmailOctopus– 5000 subscribers for $24
Like MailChimp, EmailOctupus offer a free plan that allows 10,000 emails per month and 2,500 subscribers; with logo branding inside the emails you send. It is a great tool for startups.
EmailOctopus, among email marketing tools and a really great Mailchimp alternative, allows beginners users, bloggers, affiliate marketing experts to design and send emails using Amazon SES servers, which results in an overall affordable solution.
EmailOctopus offers several templates for email marketing that ease out the creation of campaigns. Another plus point of these templates is that they are responsive so one might access them on all the devices.
EmailOctopus features include, simplified & easy to use email list segmentation, intuitive email newsletter builder, simple automation builder, email campaign management and effective campaign reporting for lightweight uses.
| Parameters | Mailchimp vs | Emailoctopus |
|---|---|---|
| What is good? | Huge template repository | Send emails through Amazon SES making it an affordable solution |
| What is not good? | Becomes expensive as your subscribers increase | N/A |
| Best for | E-commerce and agencies | New businesses |
| Pricing | Paid plan starts at $30.99/mo | Paid plan starts at $24/mo |
13. Constant Contact
Mailchimp vs Constant contact– $20 for 500 contacts
Constant Contact is an email marketing solution launched that caters to the needs of small to medium-sized businesses.
Constant Contact is an email service that offers four core features email marketing, website creation, ecommerce solutions, and social media marketing.
Store owners of any kind planning to go digital can use Constant Contact, and it can really help optimize and amp up your teams email marketing efforts.
Constant Contact will fulfill all your email marketing needs apart from just email creation. It has now got SharpSpring email automation features after its acquisition in 2021.
With Constant Contact, you get an intuitive UI, powerful email automation features, landing pages, good email deliverability rate, A/b split testing options, email design template library, multi device friendly emails and reporting features.
Constant Contact offers you to create your brands ad campaigns with Facebook and Instagram social media ads accounts to which is a bonus.
Constant Contact has released an AI content generator tool that can generate messages for email and SMS communication. This AI generator tool is ideal for small businesses, as it generates message content ideas for small business users automatically after they input a few words related to their idea.
The pricing options or tiers of Constant contact is based on two plans email and email pro.
The email premium subscription plan starts at $20 per month for 500 contacts, and the email plus packages starts at $65 per month for 500 contacts. Constant Contact nonprofits and enterprise plans are high in demand.
You can also try the affiliate marketing program, which pays you $5 for every referral that signs up and $105 if they pay for the account.
You can avail the Constant Contact free plan for 60 days. They offer phone and chat support & live messenger support; although the support is very proactive.
| Parameters | Mailchimp vs | Constant Contact |
|---|---|---|
| What is good? | Huge template repository | Event management tools Deliverability rates are pretty good. |
| What is not good? | Becomes expensive as your subscribers increase. | Offers very less advanced features |
| Best for | E-commerce and agencies | Small businesses |
| Pricing | Paid plan starts at $30.99/mo | The paid plan starts at $20/mo |
14. ActiveCampaign
Mailchimp vs ActiveCampaign – $11.25 for 500 contacts
ActiveCampaign is one of the best and friendly all-in-one email marketing solutions launched (and well-known marketing automation platform) with a built-in CRM adopted by more than 90,000 small business customers and brands.
It goes beyond simple email creation and offers email automation, lead scoring, segmentation options, prospects & leads nurturing, creating sales funnels, email tags, web site popups, Woocommerce, WordPress stores integration plugin, ab testing, Google remarketing ads, Facebook ads, Instagram ads and versatile email automation.
ActiveCampaign accounts boast a powerful email automation system they are really good at it. This definitely makes it stand out from the rest.
ActiveCampaign offers email marketing services but unfortunately doesn’t have a landing page editor. But still, it allows you to send personalized text conversations with If/Then/Else logic which is pretty impressive.
With this feature, you can manage which content to show to which customer based on their activity on your web site.
Their autoresponders are excellent and accommodate a variety of clear conditions. You can also do the automation within your CRM frequently, build automation workflow on any of your business data through custom objects feature.
More unique features of ActiveCampaign apart from their quality autoresponders include offer cms, product recommendations, lead nurturing strategies, sms personalization options so in short, you are also able to do sms marketing automation.
ActiveCampaign integrates with Facebook so you can manage how your Facebook social media ads are displayed to your contacts.
The pricing subscription plans start with a free plan and then moved into paid subscribers with limits.
The customer service team provide developer support along with well set up training process for complete staff and team onboarding.
The video tutorials and webinars session is useful for any beginner which is a big pros when compared with MailChimp.
| Parameters | Mailchimp vs | ActiveCampaign |
|---|---|---|
| What is good? | Huge template repository | ActiveCampaign has one of the best automations at a very reasonable price. Powerful list-building tools. Reporting is thorough and migration is super easy. |
| What is not good? | Becomes expensive as your subscribers increase. | The onboarding takes time. |
| Best for | E-commerce and agencies | Small businesses |
| Pricing | Paid plan starts at $30.99/mo | The paid plan starts at $11.25/mo |
15. iContact
MailChimp vs iContact– $0 for 500 subscribers
Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor (offers a world view map) and has a lot of user friendly features to offer on its plate.
This tool caters marketing tools explicitly to small businesses as well as professional internet marketers.
Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns like drag and drop html email editor, reporting tools, email analytics, segmentation tools, to name a few.
iContact also offers good social media integrations as compared to its counterparts.
iContact comes with 30 day free trial probably a good way to check this tool and popularly have two plans ‘base and pro’ that charges you based on the number of subscribers you have.
Now let us discuss the pricing plans of iContact. The starting price tier fees is $36 per month for 500 subscribers and the next plan fee and charges are according to the number of contacts / subscribers.
Customer service provide support through tickets and phone call in supported regions.
| Parameters | Mailchimp vs | iContact |
|---|---|---|
| What is good? | Huge template repository | Personalized support from the customer support team who helps you with your marketing campaigns. Social media integrations |
| What is not good? | Becomes expensive as your subscribers increase. | N/A |
| Best for | E-commerce and agencies | Small businesses |
| Pricing | Paid plan starts at $30.99/mo | The paid plans start at $30 for 500 subscribers |
16. Engagebay
EngageBay not a long term player in this field but is an affordable and friendly solution available that offers features like sales, marketing, crm, and service tools all in one.
From one single dashboard, you will have the ability to manage and understand a lot of operations from email marketing automation to automating your key processes.
With CRM you can build stronger customer relationships.
It offers plenty of landing page templates that attract customers and convert them into leads. You can also engage with your customers in real-time with the live chat feature that is free and helps you become a reliable partner.
It is a great way to keep others updated about your new launches or services.
With SMS and email campaigns you can stick with and nurture your leads and are able to send them personalized emails based on their behavior. Segment leads based on their lead score and also find the best-qualified leads that improve your conversions.
The starting price of this software for its all-in-one plan is $8.99/user/month where you get 1000 contacts and 3000 branded emails.
This price is for its biennial plan that is 40% off. The monthly plan otherwise starts at $14.99/user/month.
17. SendX
Mailchimp vs SendX– $7.49 for 1000 contacts or subscribers.
The last tool on our list is SendX. It is a relatively new player and not said to be as popular as email marketing giants like MailChimp. But still, this flexible tool is worth a try for its simple and easy to use features.
SendX doesn’t try to do a lot of things, so its primary focus is to provide well-rounded email marketing features. All of this is available at a lower price and offers a large number of features.
Business owners and ecommerce websites around the world who do not want advanced segmentation options but want straightforward and well designed email newsletter templates and email designs this tool is a great pick.
SendX account has plenty of list building tools for contact management and other tools with ability to manage your customer data effortlessly. It is all well suited for people who are running small businesses.
SendX also offers a range of web forms such as sign up forms, opt in forms, landing pages, conversion tracking, zapier integration, and pop-ups that you can use to expand your contact base.
The customer support experience is also good and friendly where you get an email and live chat support as well as phone support.
So it helps you via several sources of communication.
| Parameters | Mailchimp vs | SendX |
|---|---|---|
| What is good? | Huge template repository | A simple email marketing tool that doesn’t confuse users with complex features Easy to create email campaigns. |
| What is not good? | Becomes expensive as your subscribers increase. | A relatively new player in the market. |
| Best for | E-commerce and agencies | Small and new businesses |
| Pricing | Paid plan starts at $30.99/mo | The paid plans start at $7.49/mo for 1000 contacts. |
An overview of all the tools discussed in this post:
| Mailchimp Alternatives | Pricing | Feature Summary |
|---|---|---|
| Mailerlite | Paid plans start at $15/mo | What is good? Affordable , easy to use and one of the cheapest best Mailchimp alternatives available. Basic level of email marketing features that suit small-sized businesses. What is not good? Not very powerful for reporting and automation. |
| Getresponse | The paid plans start at $15/mo | What is good? An all in one package that offers email automation with a landing page builder and webinar creation tools. One of the most affordable and powerful tool. What is not good? The list segmentation is slightly less polished as compared to other similar tools. |
| Convertkit | The paid plans start at $9/mo | What is good? Convertkit is known for its powerful automation and segmentation features. What is not good? Reporting and the newsletter services it not as good as other similar tools. |
| Sendlane | The cheapest plan starts at $99/mo | What is good? With advanced automation and smooth landing page editors, sendlane makes itself one of the Mailchimp alternatives for 2020. What is not good? Sendlane is very expensive for sending emails and offers limited integrations. |
| Constant Contact | The paid plans start at $20 per month for 500 subscribers | What is good? A great solution if you’re a small business. Offered event management tools that is a unique feature. Deliverability rates are pretty good. What is not good? Offers very less advanced features at a high price point. |
| Moosend | The cheapest plan starts at $8/mo for 1000 subscribers | What is good? Caters to small businesses and entrepreneurs. Powerful features at a reasonable price . What is not good? Moosend is not an all in one marketing solution Limited integrations and sign up forms are basic. |
| Omnisend | The cheapest plan starts at $13/mo for 500 subscribers | What is good? A tool that specializes in omnichannel marketing and is a great Mailchimp alternative. Great for e-commerce businesses that need Shopify integration. With features like personalization, text editor , beautiful email templates it does it all and can help with lead generation. |
| Campayn | The paid plans start at $19/mo | What is good? Campayn is is designed for micro-merchants and small businesses. It is easy to use and is priced reasonably. |
| ActiveCampaign | The cheapest plan starts at $11.25/mo | What is good? ActiveCampaign has one of the best automations at a very reasonable price. Powerful list building tools. Reporting is thorough and migration is super easy. What is not good? To get started with you will need to spend a bit of time on the number of features it offers. |
| EmailOctopus | The paid plan starts at $24/mo | What is good? Send emails through Amazon SES making it an affordable solution. Total emails that you can send per month are 10000 which is great for new businesses. |
| AWeber | The paid plans start at $19 for 500 subscribers | What is good? Caters to the needs of small businesses and has a generous free plan. It has a lot of features and most of them are above average. The support is great where you get live chat as well as phone support. What is not good? It is very basic and the price that it offers is on par with its competitors that offer much more. |
| iContact | The paid plans start at $20/mo | What is good? Personalized support from the customer support team who helps you with your marketing campaigns. It offers social media integrations. |
| SendX | The paid plans start at $7.49 for 1000 contacts | What is good? A simple email marketing tool t that doesn’t confuse users with complex features Easy to create email campaigns. |
Latest MailChimp Alternative Tools:
18. ZagoMail
With its top-notch automation features, Zagomail truly shines. Think of it like a digital postman, delivering the right messages at just the right time. Isn’t it amazing to effortlessly manage email campaigns?
It’s as if you’re the maestro of your own symphony, syncing each note perfectly. Plus, the analytics tool – a veritable Sherlock Holmes – unveils the mysteries of your audience behavior. For a flawless emailing experience, Zagomail is your go-to alternative to Mailchimp!
19. Gumbamail
Imagine an email marketing platform that’s as intuitive as a friendly chat over coffee. This tool isn’t just powerful, it’s like having a digital marketing assistant in your pocket. With ultra-responsive templates, killer automation, and insightful analytics, Gumbamail turns the email marketing world into a walk in the park.
Bursting with functionality, Gumbamail really hits the sweet spot as a new Mailchimp alternative!
20. Mailmodo
Through Mailmodo you can send interactive AMP emails that enable your customers to engage, click, and purchase right within the email. No more redirection to websites, just seamless user experience.
It’s like transforming your traditional mail into a versatile Swiss Army knife, multi-functional and efficient. Mailmodo is definitely turning the tables on Mailchimp similar toolss list.
21. Acumbamail
Acumbamail, like a fresh contender in the boxing ring, delivers punchy versatility compared to the reigning champ, Mailchimp. It provides a more intuitive interface that feels like a friendly chat rather than a formal meeting.
Offering robust email marketing services, Acumbamail matches Mailchimp, yet surprises with its affordable pricing and multilingual support.
22. Mailercloud
MailerCloud is a refreshing alternative to Mailchimp, acting like your personal email marketing sidekick. With its user-friendly interface, robust analytics, and affordable pricing, it’s as if you’ve hit a goldmine in a land often dominated by pricier giants.
Picture Mailchimp, but simplified and optimized, like swapping a complicated coffee machine for a barista who knows just how you like your brew!
23. SendingBee
SendingBee shines as an intuitive email marketing solution, presenting an ease-of-use that outshines Mailchimp. It’s like having a personal digital marketing assistant, minus the steep learning curve.
With its fluid interface and customizable features, SendingBee delivers on personalization, marrying simplicity with versatility in a way that feels uniquely human and accessible.
24. SendgoMail
Unlike Mailchimp, SendgoMail takes simplicity and versatility to the next level. Ever feel like you’re juggling chainsaws managing email campaigns?
With SendgoMail, it’s more like juggling feathers!
Offering intuitive design tools, smart analytics, and exceptional deliverability rates, SendgoMail is the perfect partner for your email marketing journey. Now, doesn’t that sound like a breath of fresh air?
More Open Source Alternative to Mailchimp:
Mailtrain and Listmonk are the most popular alternative to Mailchimp, which you can install on your server start setting up email marketing campaigns. Other legacy alternatives include, phpList, SendPortal, OpenEMM, Lightmeter, Mautic and Sympa.
You can also setup email marketing and email newsletter plugins inside your WordPress CMS, which is an open source project. Some of these plugins include, OptinMonster, Bloom by Elegant Themes, Newsletter, MailPoet, Icegram, Thrive Leads, MailOptin, Jackmail, Ninja Popups, PopUp Domination, WP Subscribe Pro, etc.
Bottomline conclusion and takeaway:
Mailchimp marketing service has really great features and is good for small businesses. So not very big businesses can definitely find this tool of great advantage. There will be something that is missing but you will have to consider what features suits your business needs the most.
For example, ConvertKit and Aweber offer affiliate marketing which you do not get with other tools.
I would consider MailerLite and Constant Contact after a lot of research as the best Mailchimp alternatives as it’s easy to use landing pages, drag-and-drop html email builder, cms, multiple store integrations also includes built-in photo editor.
Most importantly its pricing plan is very attractive and you don’t need to spend a lot as it’s 2x cheaper and also improves your marketing efforts.
Apart from above mentioned platforms in this post , you can also check another leader in this field that is HubSpot. You can find HubSpot Email marketing much more effective for your campaign. Apart from it, other tools are Klaviyo, Campaign Monitor, Encharge, Newsletter2go, they have great ecommerce integration, plugins, cookies based contact tracking from web site and customer journey builders.
Questions asked while looking out for MailChimp Alternatives:
What is some free alternative to MailChimp?
The cheaper alternatives to MailChimp include ActiveCampaign, Constant Contact, AWeber, Brevo, Campaign Monitor, ConvertKit, and MailerLite.
What is a better Mailchimp competitor for marketing automation?
Good MailChimp alternatives for marketing automation are Aritic, ActiveCampaign , Brevo , Drip, and GetResponse.
What is the MailChimp pricing?
The paid plans of MailChimp is based on number of subscribers for Essentials Marketing platform:
Upto 500 subscribers : $0/mo
Upto 2500 subscribers : $27.63/mo
Upto 5000 subscribers: $46.24/mo
Upto 10,000 subscribers: $69.67/mo
Upto 15,000 subscribers: $118.91/mo
How is Brevo better than MailChimp?
Brevo is cheaper than MailChimp and has a more advanced automation system with better email marketing capabilities. A great option for marketers to enhancetheir sales and improve deliverability rates.
Does Mailchimp allow multiple free accounts?
Yes once you sign up for MailChimp free account you can invite other users with whom you want to share the MailChimp account details.
What are the best MailChimp alternatives that are comparatively less restrictive?
Brevo is one of the alternatives that is a great platform for reaching out to your subscribers for email marketing and automations.
Best mailchimp alternatives to save time and money?
If you are looking for a free mailchimp competitor that is easy on the pocket and offer generous free plan with powerful email marketing and automation, then Moosend, Brevo, Benchmark Email and Mailerlite are great email marketing platforms.
What are other options other than MailChimp that offer Shopify integration?
OmniSend, JustUno, AWeber, Privy and Klaviyo are some of Mailchimp competitors for Shopify ecommerce integration.
Who should be looking for MailChimp alternatives?
You should be looking for MailChimp alternatives if :
1.) The Mailchimp pricing changes don’t fit your budget
2.) You want complex user behaviour-based automation
3.) Need good well designed landing page templates
4.) You are looking for a generous free plan
What are the better features of Brevo?
Brevo charges you based on the emails you send not on the number of contacts or subscribers you have so you can have unlimited subscribers. Also, the analytics of Brevo is better than that of MailChimp.
Does Mailerlite offers a pay as you go pricing and how is their customer service?
No, unfortunately, Mailerlite doesn’t have a pay as you go plan. Their customer service is good and they offer priority support and dedicated account manager for $100 with add-on MailerPro.
What is send time optimization?
Send time optimization is the feature where you send emails at the most optimal times when your contacts are most likely to engage. The send time optimization is a great option as it uses data science to predict the most appropriate times that can vary based on time zone of your subscribers for sending out emails.
When should I use Constant Contact?
Constant Contact is known for some niche features such as event management so if you are looking for similar functionality then Contact contact is the right choice. Another thing that is good with Constant Contact is that it has the best deliverability rates as compared to other Mailchimp alternatives.
Why are the drawbacks of Mailchimp?
As you scale your business Mailchimp keeps getting relatively expensive as compared to other similar tools.
Why are people switching from Mailchimp?
One common reason why Mailchimp is not a favorite among marketers is their weird handling of subscriber count. For example, an email that is linked to five of your mailing lists will be treated as five instead of one.
What is the parent company of Mailchimp?
Now intuit is the parent company of MailChimp. Mailchimp was acquired by Intuit for $12 bn in Sept 2021.
Does Mailchimp allow automatic tagging?
Yes, Mailchimp allow automatic tagging.
Should I still use Mailchimp?
Mailchimp does have some flaws but it is still one of the best email marketing tools out there.
Can Linkedin be linked with Mailchimp for lead generation?
You can connect your Mailchimp account with LinkedIn Lead Gen forms and sync contacts you’ve collected through the Lead Gen form with one of your Mailchimp audiences.
