36+ Cheapest MailChimp Alternatives in 2025 for Email Marketing

When we started our business online, we felt there is a need to send email updates to our subscribers on a regular basis to keep them returning to our website. To get started with subscriber engagement, MailChimp was the most heard application we came across, at the same time we also started evaluating a master list of MailChimp Alternatives.

Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for selecting the most suitable app.

As I was looking for the subscriber engagement and email marketing tools that allows you to create professional marketing email campaigns and do email automation, several tools such as MailChimp and MailChimp Alternatives came up; that include following-

I did a detailed analysis of each, which led me to discover some cool in-built features coupled with promising price models. These tools seemed like the solution we were looking for, and we decided to try many of these at our end. Little did I know that it was going to be a long road. Based on my overall experience for a small business team, I have rated the alternative tools on a scale from 1 to 5 stars below:

Having realized the need of our own email marketing platform, the first try was obviously the most simple tool known to us for ages- MailChimp.

Any Start-up and beginner business discussion on email marketing never ended without the mention of MailChimp marketing platform. Rather than any other email marketing service providers, Mailchimp is extremely user-friendly, fast, easy to access and is loved by its users for the hassle-free experience in handling it and not to forget the extensive learning material available. Add to that, all those awesome features talked about in a variety of discussions and forums are available even in the free edition of Mailchimp.

MailChimp marketing platform offer free edition comes with 1,000 free emails per month and a maximum of 500 subscribers. This plan covers basic email marketing features.

For any new blogger, freelance email marketer, content marketing team or startup, these numbers are really good. Since we had an ever-growing contact list management issue within our company, that surpassed the 500 limit, we went for the paid account which comes for $91.53 for 10,000 subscribers per month for 1,20,000 email per month along Standard Marketing Platform Plan.

Over a period of 3 months, our contact email address list jumped upto 25,000. Now, you can calculate the amount we were paying to the Chimps to handle email campaigns. Coming to the features of Mailchimp, it has the most convenient and easy to use email editors, we were also taking full advantage of landing page templates library, pre-made email templates, A / B testing, send-time optimization, mobile app, managing several email lists to segment users based on their behavior, developers support. However to add images you can always use procreate anime brushes.

No doubt the flexible email campaign templates supplied were great to us but we found that for an e-commerce marketer, MailChimp did not have enough email templates which we could make use of like other best MailChimp alternatives. Not to forget the feature of MailChimp was transactional emails and Mobile Responsive email templates, which is a little tricky to make these days.

Finally, while calculating the ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it’s Essentials plan. So, now we had to start looking for a Mailchimp cheaper alternatives.

The MailChimp AI tools leverage a mix of in-house built models and third-party AI products, including Intuit’s AI infrastructure, and provide detailed insights and suggestions to improve campaign performance.

As of now, MailChimp only provided its users with the benefits of email marketing automation tools. But it also offers marketing CRM functionality that makes it all in one marketing service. With MailChimp marketing CRM, you can manage your customers and reach out to them in a more effective way, even through social media ads!

The marketing CRM works by bringing all your contacts & customers in one place and presenting you with related patterns and data to help you understand your audience better. It can quickly help you chart out plans on how to approach your customers.

The Mailchimp Marketing CRM allows users to study their audience insights and accordingly send out personalised messages based on user behavior, lifecycle stage, and individual interests.  It is something that you can expect from this tool purchase.

You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV (customer lifetime value). So, you can send the right message to the right audience at the right time and henceforth improve your marketing strategy.

Update; October 2021: Mailchimp has launched Content Optimizer, an AI tool to improve email marketing strategies for small businesses, marketers, and entrepreneurs. It recommends changes to improve the effectiveness of your campaigns. It’s available in English now for standard and premium users of Mailchimp. Other languages are expected later.

Mailchimp Content Optimizer improves your email marketing campaigns with a better call to action language, better typography and readability, conciseness, and other changes. Now, you can feel that Mailchimp has in-build Grammarly.

Although, all the features were worth trying, but we were worried about the price of customer engagement along the growing email list size. We started segmenting the email list and started planning the campaigns accordingly. Finally, we started looking out for more suitable alternatives of Mailchimp.

This table summarize the disadvantages of using Mailchimp across various parameters:

1. MailerLite – Best-selling Alternative to Mailchimp

MailChimp vs MailerLite – The 2x Cheaper

When we started looking for a Mailchimp alternative Mailerlite caught our eye. MailerLite free plan allows sending 12,000 emails per month and 1000 subscribers. After we were failing to meet expectations with Mailchimp and kept a check with our email marketing budget until now we had tried many alternatives.

In the first impression when we looked at the price, we were quite surprised as it is one of the best Mailchimp alternatives with lots of features and email tools. We took a look at the Demo of the visual email editor, I assumed that it is cheap because it might have a low email delivery rate.

Below are the pictures of MailChimp Standard and MailerLite Growing Business pricing that will help you with price comparisons. We had to select MailChimp Standard plan because, we were using the Dynamic Emails feature and it was available in MailChimp Standard and MailerLite Growing Business plans.

As I explored its features in detail, I got to know the real reason behind the low price – their team said, they have kept the price low because they mostly dealt with large volume email marketing for enterprises and they have not made the product clamped up with features which very few marketers use.

This helped them to keep application affordable and reliable at a cheap price.

After this, I checked the testimonials, where they mention more than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!

Convinced with the insight, I went ahead and signed up for this Mailchimp alternative- MailerLite Trial Account, which gave me access to send email to 1000 subscribed email addresses along with A / B testing, drag and drop web forms, email automation tools, email campaign templates for a small business like us.

After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this master list of 1,000 email addresses on Mailchimp also had an opening rate of around 60%. So, looking at the number I was completely satisfied and went ahead taking a MailerLite Growing Business account for 30,000 Subscribers.

Checkout the below Reddit comment about Mailchimp billing practices.

For these 30,000 subscribers on MailerLite Growing Business Plan, I had to shell out $1668 Only for a Year to send out 3,60,000 emails per month! The tool is also a great good for beginners.

Price Check: The price is exactly 2 times cheaper than what we were spending on the Mailchimp Pro account for a month!

Now we are quite satisfied with the features and the services provided by MailerLite. The one best feature which can compete is their visual ‘drag and drop email Newsletter Editor‘, which is quite simple to use, beautiful, and very lightweight perfect if you’re a small business. Overall you get wonderful control over creating your beautiful newsletters. Also, they keep updating their template repository based on the popular categories and searches. Some of their current email templates are:

• E-commerce
• Deals and offers
• Blogs and updates
• Events
• Photography
• Notifications

Along with this, MailerLite also gives default email templates to play within the email builder. The only thing that i didn’t really liked was that you do not get template access for the free plan.

Some more features worth exploring also included drip email Autoresponders, A / B testing, email automation tools, email list segments, unsubscribe page builder, landing pages combined with Webform & popup forms which we regularly use to send email newsletter, step-by-step for every new subscriber that we capture.

The file manager feature was also very useful as it helped us to organize our images for our different email campaigns.

In Mailchimp, we were also using Segments Feature under the mailing lists of opt-in email subscribers, which gave us the flexibility to filter those who were not opening our marketing emails. Yes, the same feature is also present in MailerLite, which you can use quite frequently for effective subscriber list management. You can remove inactive subscribers through MailerLite segments.

You can add videos and gifs to your email templates, add more account users and teammates in your own MailerLite account. Add GDPR consent forms and checkboxes for permission compliant subscriber acquisition.

At any point when you are done with the email marketing campaign you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.

We started using RSS campaign feature of the tool which enables us to send automated RSS feed campaigns for our blog posts to our opt-in subscribers automatically. No doubt this feature again is very simple to use, user friendly and have very setup to complete and get started. This is an alternative feature comparison from MailChimp which takes a big leap in favour of MailerLite. You can always connect with customer support if you are stuck.

Hope, this guide will help you get the right software that provides you with impressive Email campaign templates at an Affordable price.

You can check and try out MailerLite – The Mailchimp Cheaper Alternative from here.

MailerLite has also added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!

Other than these latest updates, MailerLite also added some of the useful features like Auto Resend message, email preference center, Automation workflows, Automation templates, A/B test for automation workflows, multiple trigger for automation campaigns, PrestaShop & BigCommerce integration, A/B test for forms, new features on website and MailerLite landing pages, Click Maps in campaign reports, and RSS email campaigns for ecommerce, D2C business, publishers and bloggers.

Don’t forget to tryout the brand new AI based Email Editor. MailerLite new features are a significant upgrade to their email marketing suite. Here’s a brief:

• Revamped Drag & Drop Editor: The new editor offers a user-friendly, intuitive interface with easy-to-locate blocks. It streamlines the newsletter creation process and is designed to be simple yet effective.
• AI-Powered Writing Assistant: Based on GPT technology from OpenAI, this feature generate relevant and engaging content based on a brief description of the desired topic. It can help with headlines, product descriptions, and even full newsletters, saving time and effort.
• Faster Email Creation: The AI assistant dramatically speed up the email writing process, a boon for large businesses and solo entrepreneurs alike.

• Conversion Rate Boost: With the right prompts, the AI assistant generate personalized and optimized product descriptions that resonate with the target audience, helping to improve conversion rates.
• Multilingual Content Generation: The AI assistant generate content in various languages, which is incredibly useful for businesses entering new markets. It localize the content, accounting for cultural nuances.
• Innovative Content Ideas: The AI assistant provide fresh content ideas and suggestions, enriching the newsletter content and sparking creativity.

Update: MailerLite has announced new prices for the subscriber limit. It can be found here.

So, the existing paid customer can still access the old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime.

Below is a screenshot of the annual pricing plans offered by MailerLite when I select 1000 subscribers.

To view the full revised pricing list visit here. You can also join their Facebook social media community from here. Let me do a side to side comparison of the major parameters:

Overall Mailerlite vs Mailchimp feature comparison:

When should you choose Mailchimp?

1. Your business is slowly expanding and is not small anymore.
2. You need complex automations and in-depth reporting features.
3. You also don’t need affiliate marketing.

When should you choose Mailerlite?

1. You are not-so big business and are looking for a lightweight email automation tool.
2. One biggest point that makes Mailerlite a popular tool is the price. You get a feature packet tool at an affordable price.
3. It is the perfect balance between simplicity and efficiency.

Comparative Analysis: MailerLite vs. MailChimp

2. Hubspot Marketing Hub

HubSpot Marketing Hub stands out as a robust all-in-one marketing platform designed to align with inbound marketing strategies. Unlike MailChimp, which primarily focuses on email marketing, HubSpot offers a comprehensive suite of tools that enhance every aspect of marketing automation, customer relationship management, and content management.

Unique Features HubSpot Marketing Hub:

• CRM Integration: Seamlessly integrates with HubSpot’s own CRM platform, enabling deeper insights into customer interactions and a unified approach to managing customer journeys.
• Content Optimization: Offers advanced tools for SEO recommendations, content strategy insights, and blog post optimization directly within the platform.
• Automation and Personalization: Beyond email, it automates social media posts, ad campaigns, and even website chatbots, with extensive personalization based on user behavior and data.

Comparative Analysis: HubSpot Marketing Hub vs. MailChimp:

3. Omnisend – For E-commerce Business

Mailchimp vs Omnisend– $20 for 1000 contacts

Omnisend offers a free plan where you can send 500 emails/month. Apart from that, you can use all the platform’s premium features on the free plan without providing your credit card details.

Omnisend is a seasoned player in this field that offers niche features like push notifications, SMS, and product reviews (if you’re on Shopify) in addition to powerful email marketing automation.

The main USP of Omnisend is that it specializes in omnichannel marketing for eCommerce brands. If you are an established eCommerce business and platforms with generic marketing automation are not enough for your needs, Omnisend is a great Mailchimp alternative. It allows you to personalize messages, which is a primary requirement for every eCommerce business. The user experience of using this tool is also good. Its has ready-made Zapier integration and offers one-click integration with multiple eCommerce platforms.

Omnisend offers several features specifically targeted to help you grow your online business, including a library of email templates, unique discount codes, A/B testing, customer rewards, marketing automation, web push notifications, content editor, advanced segmentation, automated product recommendations, website tracking tools, and integrations, to name a few.

Omnisend customers spending $400/month, also get a dedicated account manager, who they’ll regularly meet with for performance reviews and to get help with improving their campaign performance. Omnisend’s award-winning 24/7 customer support team is also widely lauded as one of the best in the industry.

Comparative Analysis: Omnisend vs. MailChimp

4. AWeber

MailChimp vs AWeber – Offers a free plan with 500 subscribers

AWeber is another robust brand and one of the powerful email marketing platforms that you should know. It offers a free plan for up to 500 subscribers and 3000 emails per month.

The paid annual plan, Aweber Plus starts at $20 per month for 500 contacts where you get all the features in the free plan and several others. The pricing is a pay-as-you-go model above 500 contacts.

Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.

I should mention here that we used Aweber only because they are robust and well known for their mailing lists management, keeping email lists separate from each other, auto-responder, landing page templates and builder, stock photos, smart email designer, email template library, subscriber lead generation form, contact tagging features, test email campaign.

The one thing that confused me a bit while using Aweber was the different terminology that they have deployed. For instance, I was searching automations and it was called campaigns. Aweber also accept small businesses including internet marketers and affiliate marketers as their user and customer.

Aweber interface is easy to get started within a couple of minutes and the Aweber support team provides great support in onboarding new staff through live chat and phone call in the US markets. If as a marketer your mind is moving towards trying AWeber then it is not a bad option. It also offers building Ecommerce stores under Paid plans.

When should you choose AWeber?

1. You need good support
2. You run an ecommerce store
3. You need a very simple email marketing tool

Comparative Analysis: Aweber vs. MailChimp

5. Klaviyo – For E-commerce Business

Klaviyo is a powerful email and SMS marketing platform, well-known for its data-driven approach and integration capabilities, especially with e-commerce platforms. It offers distinct advantages over MailChimp, particularly in its ability to harness customer data for highly targeted, personalized marketing campaigns.

Unique Features:

• E-commerce Integration: Exceptionally strong integration with e-commerce systems like Shopify and WooCommerce, enabling users to leverage customer data directly from their online stores.
• Segmentation and Personalization: Advanced segmentation capabilities that allow for highly customized email and SMS campaigns based on detailed customer behaviors and preferences.
• Automated Workflows: Klaviyo excels in automated workflow creation, enabling marketers to craft sophisticated, trigger-based campaigns that respond dynamically to customer interactions.

Comparative Analysis: Klaviyo vs. MailChimp

Klaviyo is best suited for businesses that require deep data insights and robust integration with their e-commerce platforms, offering tailored marketing automation that drives conversions.

6. Moosend

Mailchimp vs Moosend – Free Trial Plan for 30 Days

Moosend is easy on the pocket and an ideal email marketing software brand for businesses who are looking for affordable options.

Moosend saw an increase in its popularity in Sept 2021 when it was acquired by Sitecore – an American software company. Now let us see what Moosend offers when compared to Mailchimp. Moosend is a comparatively cheaper mailchimp alternative . Moosend offers a free plan and the paid plan starts at $9 for up to 500 contacts. On the other hand, Mailchimp will cost you $50 for the same number of contacts.

Then pay as you go above the contact subscribers limits.

When it comes to ease of use then it is definitely easy to use but when I was working with the email editor I found it to be slow sometimes. For instance when I was trying to add elements in the drag and drop email builder I encountered delays. The visual automation workflow functionality and well-tailored email builders of Moosend are more advanced and easier to use. The files manager, in-depth email reports, and stats all are well designed.

They also provide pre-built email templates specifically for customer engagement, re-engagement, weather-based automation, and a lot more.

Moosend suit is on an average 30% cheaper than klaviyo, making it easily the most affordable alternative. The Moosend platform has beautiful emails, powerful drag and drop email editors, easy-to-use signup forms, email list segmentation, email list management, landing pages site, real-time analytics, and integrations with developer & API support.

The Moosend customer support has a wide range of knowledge base, tutorials, videos, webinar recordings, and their team support through multiple channels including email/live chat/phone. All of this makes you use this tool easily.

Let us have side by side comparison of these two tools:

When should you choose Moosend?

• Very cost-effective for small businesses and entrepreneurs.
• The reporting is very detailed and nothing less than as compared to other expensive tools.

Comparative Analysis: Moosend vs. MailChimp

7. ConvertKit

Mailchimp vs ConvertKit- $79 for 5000 subscribers

ConvertKit offer free plan with 1000 subscribers management.

ConvertKit might come as a little expensive alternative to Mailchimp and not amongst the best Mailchimp competitors, but the wide range of landing page builder features, advanced automation workflows builder, a/b testing, segmentation, personalized emails, email tags, email delivery testing options, lead magnet popups and form features of this tool is better as it helps you capture more lead. 

ConvertKit platform is perfect and an excellent value for money option for bloggers, freelancers, affiliates, marketing experts and content creators. It has complete WordPress integration plugin. You can send your targeted content at the right time using this email marketing automation and improve conversions. It also acquired FanBridge email marketing tool and now focus on creating email platform for music creators and musicians.

It doesn’t have a drag and drop editor as it claims that simple emails perform better. It provides you with a lot of landing page templates.

The advanced segmentation, contact tagging system, and subscriber management that ConvertKit offers are fantastic, and the analytics are quite detailed. 

Premium paid plans start at $79 for 5000 subscribers tier. ConvertKit social media community to join is available here.

You can also become a part of an affiliate marketing program that convertkit offers and earn 30% commission for every new creator you bring on board.

Customer support service is available through email and support tickets.

When should you choose Convertkit?

1. Want to create specific targeted campaigns.
2. Sell digital products.

Comparative Analysis: ConvertKit vs. MailChimp

8. GetResponse

Mailchimp vs GetResponse– $15 for 1000 subscribers

GetResponse is another value for money MailChimp alternative that is all in one marketing platform, it offers email automation, landing page builder, popups form, multiple device friendly emails, webinars integration, advertising, prospect nurturing, built-in CRM and power-packed advanced features for automation, including Getresponse dev APIs and reporting tools.

GetResponse platform list segmentation is intelligent and better than most of the tools in the email marketing industry. When it comes to boasting of advanced features then Getresponse never disappoints and every business can benefit from it.

GetResponse offers conversion funnels and landing page features which is a great plus for ecommerce companies. As it helps to reach your target audience in a better way.

With the help of this interesting feature, you can create automated email sales funnel for a myriad of areas of your business and work on your conversion rates.

The email personalization, integration with website and stores, magento user tracking, cookies based users tracking, SMS and wordpress integrations, access to reports and email stats are useful for the GetResponse subscribers.

Another thing that is highly appreciated for GetResponse platform is its competitive pricing options, making it a great tool for email marketing and automation. You also get to create entire webinars with this tool.

Getresponse does offer a free plan forever now. This free plan includes an email marketing tool, website builder, landing page builder, and forms for subscribers upto 2000.

Nonprofit and enterprise plans are high selling with non-compromising customer service.

GetResponse has recently launched a forever free plan which can help businesses and entrepreneurs to move their business online. Going online is a necessity for businesses in today’s date and for businesses that are just starting out do not have enough capital to invest in expensive paid plans of the software tools and marketing automation platform.

Given that GetResponse has decided to offer a forever free plan instead of paid plans.

Features included in GetResponse Free forever plan :

Free GetResponse Website Builder:

• Build one website with up to 10 page with the help of the AI-creator or choose from the 300 industry template repository.
• 5GB bandwidth per month
• Connect a domain or use a free option

Free GetResponse Lead Generation Software:

• Build and host 1 landing page
• Signup and contact forms to get leads for your business
• Store up to 500 contacts

Free GetResponse Email Marketing Software:

• Unlimited emails for your contacts
• Drag-and-drop creator to build emails
• Access to a rich repository of predesigned email templates

Comparative Analysis: Getresponse vs. MailChimp

9. Brevo

Brevo’s free plan offers 300 emails per day and unlimited contacts.

Brevo ( read a detailed review of Brevo ) is one of the smart Mailchimp alternatives, which places itself as an all-in-one email solution for small businesses which provides email and sms messages for email marketing campaigns including transaction and marketing automation. More features offered by Brevo like Sign up Forms, exit intent popups, Landing Pages with drag and drop editor, Facebook Ads, Retargeting, A / B Testing, transactional emails, sales CRM and live chat messenger support make it a great option.

In short, Brevo will allow you to send beautiful emails without a fuss. The best feature about Brevo automation tools is that they charge you based on the number of emails sent and with a free plan you can send 300 emails per day. Brevo also provides access to longer support even for their free plan. Apart from English Brevo application is also available in other languages including Français, Español, Português, Italiano, Deutsch.

Getting started with a free Brevo plan and with the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails at costs of $25 per month; they are big pros over Mailchimp.

For the transactional emails; Brevo charges based on the emails you sent which doesn’t mean that it is expensive.

On a side note, Brevo is quite popular so you can find plenty of knowledge base and resources to help you get begun with it. It offers plenty of customization options for different types of companies and the pricing model is also good enough. APIs, WordPress plugin, Magento and Prestashop plugins, fast support, reliable esps feature are unique.

Brevo update: Brevo has acquired three e-commerce marketing companies for a total worth of $47 billion that are :

• Chatra – US-based live chat messenger app
• Pushowl – a push notification app for ecommerce stores based out of Bangalore
• Metrilo – Bulgaria based customer analytics and intelligent marketing platform

With the acquisitions of these powerful e-commerce marketing tools, Brevo plans to become a wholesome e-commerce marketing product for SMBs.

In addition, it will help Brevo scale its existing marketing capabilities and help businesses improve their sales and make more sound strategic decisions.

Comparative Analysis: Brevo vs. MailChimp

10. Campayn

MailChimp vs Campayn – 19$ plan for 15,000 Free Email for 3000 Contacts

Campayn free forever plan offers 12,500 email and 500 contacts. Trying out various options did not deter our spirits, and we kept on trying new solutions that can help us take our business to next level.

The next in our league was Campayn- A new email service provider and marketing company (in comparison – one more alternative to Mailchimp) that promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans fees start at $19 per month only!

Campayn suite is designed mainly for micro-merchants and small businesses- Courtesy, ease of use, and helpful learning material. Also, it has pretty good website tracking tools makes it easy to use as you can manage everything from one place. We used Campayn but still, it was not what we were looking for. Also, Campayn quote was just a few cents lesser than Mailchimp.

Comparative Analysis: Campayn vs. MailChimp

11. Sendlane

Mailchimp vs Sendlane – 5000 contacts for $99

The ninth alternative on our list when we started looking for a Mailchimp alternative was Sendlane. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. It is an ideal choice for digital marketers, eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. Although Sendlane is a bit expensive it is worth a try.

Comparative Analysis: Sendlane vs. MailChimp

12. SendFox

Mailchimp vs SendFox – Lifetime plan at $49 for 5000 contacts

SendFox offer a free forever plan with throttled email newsletter sending i.e. it may take time of about 1 email per minute.

SendFox is an email marketing solution specifically for content creators. It is created by the Sumo family who is also the creator of the famous AppSumo. So, if you are a content creator then SendFox have you covered which also provide affiliate marketing services. The interface of SendFox is super clean to access unlike many other tools and doesn’t feel overwhelming and this was one of the features we focused on when looking for a Mailchimp alternative.

If you want to create simple & beautiful emails without including extra graphics or images, SendFox will fit perfect. Brand creators on Youtube and Instagram don’t usually have a website and in that case, building a subscriber list is tough. But, with SendFox, you can create a landing page sites exclusively for you and get the job done. 

Also, SendFox offers affiliate marketing where you can earn some extra bucks by referring this tool to others. It’s a great choice for content publishers and bloggers, starting with a free forever plan.

Comparative Analysis: Sendfox vs. MailChimp

13. SendGrid

SendGrid, known primarily for its robust email delivery services, excels in ensuring high deliverability rates for marketing and transactional emails. It offers specific advantages over MailChimp, particularly in scalability and deliverability aspects for businesses with large volume email needs.

Unique Features:

• Deliverability Focus: Emphasizes optimal deliverability with tools designed to manage sender reputation and reduce spam filter captures.
• Email API: Provides a powerful API for developers, allowing seamless integration into various applications for automated transactional emails.
• Detailed Analytics: Offers comprehensive analytics on email performance, which helps in optimizing campaigns and improving engagement rates.

Comparative Analysis: SendGrid vs. MailChimp

SendGrid is particularly valuable for organizations that prioritize email delivery success and need a robust system to manage high volumes of email, with extensive tools for monitoring and enhancing email performance.

14. EmailOctopus

Mailchimp vs EmailOctopus– 5000 subscribers for $24

Like MailChimp, EmailOctupus offer a free plan that allows 10,000 emails per month and 2,500 subscribers; with logo branding inside the emails you send. It is a great tool for startups.

EmailOctopus, among email marketing tools and a really great Mailchimp alternative, allows beginners users, bloggers, affiliate marketing experts to design and send emails using Amazon SES servers, which results in an overall affordable solution. EmailOctopus offers several templates for email marketing that ease out the creation of campaigns. Another plus point of these templates is that they are responsive so one might access them on all the devices.

EmailOctopus features include, simplified & easy to use email list segmentation, intuitive email newsletter builder, simple automation builder, email campaign management and effective campaign reporting for lightweight uses.

Comparative Analysis: Emailoctopus vs. MailChimp

15. Constant Contact

Mailchimp vs Constant contact– $20 for 500 contacts

Constant Contact is an email marketing solution launched that caters to the needs of small to medium-sized businesses. Constant Contact is an email service that offers four core features email marketing, website creation, ecommerce solutions, and social media marketing. Store owners of any kind planning to go digital can use Constant Contact, and it can really help optimize and amp up your teams email marketing efforts.

Constant Contact will fulfill all your email marketing needs apart from just email creation. It has now got SharpSpring email automation features after its acquisition in 2021.

With Constant Contact, you get an intuitive UI, powerful email automation features, landing pages, good email deliverability rate, A/b split testing options, email design template library, multi device friendly emails and reporting features. Constant Contact offers you to create your brands ad campaigns with Facebook and Instagram social media ads accounts to which is a bonus.

Constant Contact has released an AI content generator tool that can generate messages for email and SMS communication. This AI generator tool is ideal for small businesses, as it generates message content ideas for small business users automatically after they input a few words related to their idea.

The pricing options or tiers of Constant contact is based on two plans email and email pro.

The email premium subscription plan starts at $20 per month for 500 contacts, and the email plus packages starts at $65 per month for 500 contacts. Constant Contact nonprofits and enterprise plans are high in demand.

You can also try the affiliate marketing program, which pays you $5 for every referral that signs up and $105 if they pay for the account. You can avail the Constant Contact free plan for 60 days. They offer phone and chat support & live messenger support; although the support is very proactive.

Comparative Analysis: Constant Contact vs. MailChimp

16. ActiveCampaign

Mailchimp vs ActiveCampaign – $11.25 for 500 contacts

ActiveCampaign is one of the best and friendly all-in-one email marketing solutions launched (and well-known marketing automation platform) with a built-in CRM adopted by more than 90,000 small business customers and brands. It goes beyond simple email creation and offers email automation, lead scoring, segmentation options, prospects & leads nurturing, creating sales funnels, email tags, web site popups, Woocommerce, WordPress stores integration plugin, ab testing, Google remarketing ads, Facebook ads, Instagram ads and versatile email automation.

ActiveCampaign accounts boast a powerful email automation system they are really good at it. This definitely makes it stand out from the rest.

ActiveCampaign offers email marketing services but unfortunately doesn’t have a landing page editor. But still, it allows you to send personalized text conversations with If/Then/Else logic which is pretty impressive.

With this feature, you can manage which content to show to which customer based on their activity on your web site.

Their autoresponders are excellent and accommodate a variety of clear conditions. You can also do the automation within your CRM frequently, build automation workflow on any of your business data through custom objects feature. More unique features of ActiveCampaign apart from their quality autoresponders include offer cms, product recommendations, lead nurturing strategies, sms personalization options so in short, you are also able to do sms marketing automation.

ActiveCampaign integrates with Facebook so you can manage how your Facebook social media ads are displayed to your contacts. The pricing subscription plans start with a free plan and then moved into paid subscribers with limits. The customer service team provide developer support along with well set up training process for complete staff and team onboarding.

The video tutorials and webinars session is useful for any beginner which is a big pros when compared with MailChimp.

Comparative Analysis: ActiveCampaign vs. MailChimp

17. iContact

MailChimp vs iContact– $0 for 500 subscribers

Like MailChimp, iContact is one of the oldest email marketing services after Campaign Monitor (offers a world view map) and has a lot of user friendly features to offer on its plate. This tool caters marketing tools explicitly to small businesses as well as professional internet marketers. Like all other tools, iContact offers fundamental marketing features to manage your email marketing campaigns like drag and drop html email editor, reporting tools, email analytics, segmentation tools, to name a few.

iContact also offers good social media integrations as compared to its counterparts.

iContact comes with 30 day free trial probably a good way to check this tool and popularly have two plans ‘base and pro’ that charges you based on the number of subscribers you have.

Now let us discuss the pricing plans of iContact. The starting price tier fees is $36 per month for 500 subscribers and the next plan fee and charges are according to the number of contacts / subscribers.

Customer service provide support through tickets and phone call in supported regions.

Comparative Analysis: iContact vs. MailChimp

18. Zoho Campaigns

Zoho Campaigns is part of the larger suite of Zoho products designed to support business operations, including CRM, reporting, and customer service tools. Its integration within the Zoho ecosystem enhances its capability as an email marketing tool compared to MailChimp, which operates more standalone.

Unique Features:

• Zoho Integration: Seamless integration with other Zoho apps enhances data synchronization and automation capabilities across business functions.
• Social Media Campaigns: It supports social media marketing along with email campaigns, allowing simultaneous management of multiple channels.
• Pre-built Templates and Automation: Offers a wide variety of pre-built templates and automation features for rapid deployment of marketing campaigns.

Comparative Analysis: Zoho Campaigns vs. MailChimp

Zoho Campaigns is particularly effective for users already within the Zoho ecosystem, providing a robust email marketing tool that leverages existing business data seamlessly.

19. Flodesk

Flodesk is a visually-oriented email marketing service that distinguishes itself through design-focused features and simplicity, making it highly appealing compared to MailChimp for users prioritizing aesthetics and ease of use.

Unique Features:

• Design-Centric Templates: Offers beautifully designed templates that are highly customizable, catering to users with no prior design experience.
• Unlimited Access: Unlike MailChimp, Flodesk offers unlimited sends and contacts for a flat fee, which can be more economical for businesses with large lists.
• Simple User Interface: Known for its user-friendly interface that simplifies the creation and management of email campaigns.

Comparative Analysis: Flodesk vs. MailChimp

Flodesk is ideal for marketers, especially in the creative sector, who need an intuitive and beautifully designed email marketing platform without the complexities of advanced automation and analytics.

20. Mailjet

Mailjet stands out as an email marketing solution that balances powerful tools with ease of use, catering especially to developers and marketers alike. It focuses on collaborative features and real-time email performance tracking, providing a competitive edge over MailChimp in these areas.

Unique Features:

• Collaborative Email Design: Enables teams to work together in real-time on email design and content, enhancing workflow efficiency.
• A/B Testing and Segmentation: Offers advanced A/B testing capabilities and segmentation that allow for highly targeted campaigns.
• SMTP Relay and API Access: Provides robust SMTP relay services and API access, making it easy to integrate with existing systems and manage large volumes of email.

Comparative Analysis: Mailjet vs. MailChimp

Mailjet is ideal for organizations that value collaboration and need high flexibility in email campaign management, offering significant advantages in these areas compared to MailChimp.

21. Benchmark Email

Benchmark Email focuses on providing user-friendly email marketing solutions with a strong emphasis on simplicity and ease of use, setting it apart from MailChimp with its intuitive design and efficient customer support.

Unique Features:

• Drag-and-Drop Editor: Makes creating professional-looking emails straightforward even for beginners.
• Internationalization: Supports multiple languages and global marketing needs, a feature particularly useful for international businesses.
• Polls and Surveys: Includes unique tools for engaging subscribers through polls and surveys directly within emails.

Comparative Analysis: Benchmark Email vs. MailChimp

Benchmark Email is particularly beneficial for smaller businesses or those new to email marketing, offering an accessible platform with essential tools and support for diverse linguistic needs.

22. Sender

Sender is an email marketing platform known for its high deliverability rates and affordability, making it a strong contender against MailChimp. It offers robust automation features and a user-friendly interface, ideal for small to medium-sized businesses looking to maximize their email marketing efforts.

Unique Features:

• High Deliverability: Prioritizes ensuring emails reach inboxes, reducing bounce rates and improving engagement.
• Advanced Automation: Provides powerful automation tools to create complex workflows easily, enhancing campaign effectiveness.
• Cost-Effective: Offers competitive pricing, often lower than many other email marketing tools, making it accessible for businesses with tighter budgets.

Comparative Analysis: Sender vs. MailChimp

Sender is particularly effective for businesses that prioritize deliverability and affordability, providing essential tools to create impactful email campaigns without breaking the bank.

23. Drip

Drip is a specialized email marketing tool designed for e-commerce businesses, offering powerful automation and personalization features. It focuses on leveraging customer data to create targeted, behavior-based campaigns that drive engagement and sales.

Unique Features:

• E-commerce Integration: Seamlessly integrates with major e-commerce platforms, enabling deep insights into customer behavior.
• Behavioral Targeting: Advanced tools for creating personalized, trigger-based campaigns based on user actions.
• Revenue Attribution: Tracks the revenue generated from each email campaign, providing clear ROI metrics.

Comparative Analysis: Drip vs. MailChimp

24. Adobe Marketo Engage

Adobe Marketo Engage is a comprehensive marketing automation platform designed for large enterprises. It offers advanced features for lead management, email marketing, and analytics, providing robust tools for complex marketing needs.

Unique Features:

• Lead Management: Advanced tools for nurturing and scoring leads, integrating seamlessly with CRM systems.
• AI-Powered Analytics: Utilizes artificial intelligence to provide insights and optimize campaigns.
• Cross-Channel Marketing: Manages and automates campaigns across multiple channels, including email, social, and web.

Comparative Analysis: Adobe Marketo Engage vs. MailChimp

25. MoEngage Customer Engagement Platform

MoEngage is a customer engagement platform that specializes in multi-channel marketing automation, providing personalized experiences across email, mobile, web, and social channels.

Unique Features:

• Multi-Channel Automation: Allows for seamless campaign management across multiple channels, enhancing customer reach.
• Behavioral Analytics: Provides detailed insights into customer behavior, enabling highly personalized campaigns.
• Push Notifications: Strong capabilities for mobile engagement, including in-app messaging and push notifications.

Comparative Analysis: MoEngage vs. MailChimp

26. Campaign Monitor

Campaign Monitor is an email marketing tool known for its ease of use and professional-looking email templates. It caters to businesses that value design and simplicity in their email marketing efforts.

Unique Features:

• Drag-and-Drop Builder: Intuitive email builder with a focus on creating visually appealing campaigns.
• Analytics and Reporting: Provides detailed analytics to measure campaign performance and engagement. vs
• Personalization: Offers tools to personalize email content based on subscriber data.

Comparative Analysis: Campaign Monitor vs. MailChimp

27. Elastic Email

Elastic Email offers a flexible and cost-effective solution for email marketing, known for its robust email API and scalability. It is particularly suitable for businesses that need to send a large volume of emails.

Unique Features:

• Email API: Provides a powerful API for developers to integrate email capabilities into their applications.
• High Deliverability: Focuses on ensuring high deliverability rates for large-scale email campaigns.
• Cost-Effective: Offers competitive pricing, especially advantageous for high-volume email senders.

Comparative Analysis: Elastic Email vs. MailChimp

28. VerticalResponse

VerticalResponse is an email marketing platform tailored for small businesses and non-profits, offering straightforward tools for creating and managing email campaigns.

Unique Features:

• Easy-to-Use Editor: Simple, intuitive email editor designed for users without technical expertise.
• Social Media Integration: Integrates with social media platforms to extend the reach of email campaigns.
• Survey Tools: Includes tools for creating surveys to gather feedback and engage with subscribers.

Comparative Analysis: VerticalResponse vs. MailChimp

These overviews and comparative analyses provide a detailed look at how these tools stack up against MailChimp, highlighting their unique features and ideal use cases.

29. Engagebay

EngageBay not a long term player in this field but is an affordable and friendly solution available that offers features like sales, marketing, crm, and service tools all in one.

From one single dashboard, you will have the ability to manage and understand a lot of operations from email marketing automation to automating your key processes.

With CRM you can build stronger customer relationships.

It offers plenty of landing page templates that attract customers and convert them into leads.  You can also engage with your customers in real-time with the live chat feature that is free and helps you become a reliable partner. It is a great way to keep others updated about your new launches or services.

With SMS and email campaigns you can stick with and nurture your leads and are able to send them personalized emails based on their behavior. Segment leads based on their lead score and also find the best-qualified leads that improve your conversions.

The starting price of this software for its all-in-one plan is $8.99/user/month where you get 1000 contacts and 3000 branded emails.

This price is for its biennial plan that is 40% off. The monthly plan otherwise starts at $14.99/user/month.

30. SendX

Mailchimp vs SendX– $7.49 for 1000 contacts or subscribers.

The last tool on our list is SendX. It is a relatively new player and not said to be as popular as email marketing giants like MailChimp. But still, this flexible tool is worth a try for its simple and easy to use features. SendX doesn’t try to do a lot of things, so its primary focus is to provide well-rounded email marketing features. All of this is available at a lower price and offers a large number of features.

Business owners and ecommerce websites around the world who do not want advanced segmentation options but want straightforward and well designed email newsletter templates and email designs this tool is a great pick. SendX account has plenty of list building tools for contact management and other tools with ability to manage your customer data effortlessly. It is all well suited for people who are running small businesses.

SendX also offers a range of web forms such as sign up forms, opt in forms, landing pages, conversion tracking, zapier integration, and pop-ups that you can use to expand your contact base. The customer support experience is also good and friendly where you get an email and live chat support as well as phone support.

So it helps you via several sources of communication.

31. ZagoMail

With its top-notch automation features, Zagomail truly shines. Think of it like a digital postman, delivering the right messages at just the right time. Isn’t it amazing to effortlessly manage email campaigns?

It’s as if you’re the maestro of your own symphony, syncing each note perfectly. Plus, the analytics tool – a veritable Sherlock Holmes – unveils the mysteries of your audience behavior. For a flawless emailing experience, Zagomail is your go-to alternative to Mailchimp!

32. Gumbamail

Imagine an email marketing platform that’s as intuitive as a friendly chat over coffee. This tool isn’t just powerful, it’s like having a digital marketing assistant in your pocket. With ultra-responsive templates, killer automation, and insightful analytics, Gumbamail turns the email marketing world into a walk in the park.

Bursting with functionality, Gumbamail really hits the sweet spot as a new Mailchimp alternative!

33. Mailmodo

Through Mailmodo you can send interactive AMP emails that enable your customers to engage, click, and purchase right within the email. No more redirection to websites, just seamless user experience. It’s like transforming your traditional mail into a versatile Swiss Army knife, multi-functional and efficient. Mailmodo is definitely turning the tables on Mailchimp similar toolss list.

34. Acumbamail

Acumbamail, like a fresh contender in the boxing ring, delivers punchy versatility compared to the reigning champ, Mailchimp. It provides a more intuitive interface that feels like a friendly chat rather than a formal meeting.

Offering robust email marketing services, Acumbamail matches Mailchimp, yet surprises with its affordable pricing and multilingual support.

35. Mailercloud

MailerCloud is a refreshing alternative to Mailchimp, acting like your personal email marketing sidekick. With its user-friendly interface, robust analytics, and affordable pricing, it’s as if you’ve hit a goldmine in a land often dominated by pricier giants. Picture Mailchimp, but simplified and optimized, like swapping a complicated coffee machine for a barista who knows just how you like your brew!

36. SendingBee

SendingBee shines as an intuitive email marketing solution, presenting an ease-of-use that outshines Mailchimp. It’s like having a personal digital marketing assistant, minus the steep learning curve. With its fluid interface and customizable features, SendingBee delivers on personalization, marrying simplicity with versatility in a way that feels uniquely human and accessible.

37. SendgoMail

Unlike Mailchimp, SendgoMail takes simplicity and versatility to the next level. Ever feel like you’re juggling chainsaws managing email campaigns?

With SendgoMail, it’s more like juggling feathers!

Offering intuitive design tools, smart analytics, and exceptional deliverability rates, SendgoMail is the perfect partner for your email marketing journey. Now, doesn’t that sound like a breath of fresh air?

38. ActiveTrail

A Robust Contender in the Email Marketing Arena When it comes to email marketing solutions, ActiveTrail stands out as one of the most efficient and user-friendly Mailchimp alternatives in 2025. With its intuitive interface and a plethora of features, ActiveTrail is not just another name in the list; it’s a game-changer.

Mailtrain, Keila and Listmonk are the most popular alternative to Mailchimp, which you can install on your server start setting up email marketing campaigns. Other legacy alternatives include, phpList, SendPortal, OpenEMM, Lightmeter, Mailcoach, Mautic and Sympa.

This comparison table should help you in choosing the right open source alternative tool based on specific needs, such as campaign management, automation, analytics, ease of use, and integration capabilities.

In the above table, “Installation” column indicates the technical requirements to get the tool running, which is crucial for those with limited IT resources. “Support Options” show the available help channels, ranging from community-driven forums and GitHub issues to professional paid support. Choosing the right alternative tool depends on your specific requirements, technical capabilities, and the level of support you might need.

You can also setup email marketing and email newsletter plugins inside your WordPress CMS, which is an open source project. Some of these plugins include, OptinMonster, Bloom by Elegant Themes, Newsletter, MailPoet, Icegram, Thrive Leads, MailOptin, Jackmail, Ninja Popups, PopUp Domination, WP Subscribe Pro, etc.

When it comes to email marketing, every business has different priorities and considerations. For small businesses, finding an email marketing platform that offers the right set of features at an affordable price point is crucial, several factors come into play. These factors range from the specific needs of your email marketing campaigns to the size of your subscriber list and your budget.

Below is a table that outlines key considerations for selecting an alternative tool, drawn from the wealth of information I have gathered:

This guide explore the top Mailchimp alternatives that are specifically tailored to meet the needs of small businesses. These alternatives provide the necessary alternatives to optimize your email marketing efforts while staying within your budget.

While email marketing is an essential strategy for non-profit organizations to engage with their supporters, donors, and volunteers. Mailchimp is widely used, there are numerous alternatives that might better fit the specific needs and budgets of non-profits.

Key Features to Consider for Non-Profit Organization:

• Cost: Affordable pricing and non-profit discounts.
• Ease of Use: Intuitive and user-friendly interface.
• Automation: Advanced automation capabilities.
• Analytics: Comprehensive reporting and analytics.
• Support: Quality customer service and support.
• Integration: Compatibility with other tools and platforms.

Comparison Table of Mailchimp Alternatives for Non-Profit Organization:

Selecting the right email marketing tool depends on your non-profit campaign specific needs, budget, and technical capabilities. Each of the alternatives listed above offers unique features and benefits, making them worthy contenders to Mailchimp. Evaluate your requirements against the features offered by each tool to make an informed decision.

Affordability is another major factor that businesses must consider in the rapidly evolving landscape of email marketing. Below is a table that outlines six critical pricing parameters to consider while choosing a Mailchimp alternative. This approach will ensures you’re not just looking at the price tag but also understanding what bang you’re getting for your buck.

Choosing a Mailchimp alternative that aligns with your business needs and budget requires a thoughtful approach. By considering these parameters, you can ensure that you’re investing in an alternative tool that not only meets your current requirements but is also capable of supporting your growth over time. This guide provide the most cost-effective Mailchimp alternatives available. These alternatives are analyzed based on their pricing structures, including any free plans or trial periods, to help you maximize your return on investment without compromising on quality.

E-commerce businesses have unique email marketing requirements, often involving advanced automation and personalized customer journeys. This guide present a selection of powerful Mailchimp alternatives that are specifically designed to address the needs of e-commerce businesses. These alternatives empower you with features such as automated product recommendations, cart abandonment recovery, and seamless integration with popular e-commerce platforms.

Popular Mailchimp alternative tools that are commonly used with WordPress CMS, are compared here in this table below. These tools offer various features for email marketing, automation, and subscriber management, providing alternatives depending on your specific needs, such as integration capabilities, ease of use, pricing, and feature sets.

Each of these tools offers a range of features designed to meet different marketing strategies and business sizes. It’s essential to consider your specific needs, including your audience size, the complexity of your email marketing campaigns, and your budget when choosing an email marketing tool to replace or complement Mailchimp in your WordPress site.

To assist your email marketing engagement globally, we’ve introduced detailed selection guides tailored to the UK, Australia, India, and China. These guides consider unique regional factors such as local market dynamics, regulations, and popular email marketing platforms.

• UK Guide: Focuses on GDPR compliance and popular UK-based tools.
• Australia Guide: Highlights tools that excel in the Australian market, considering local data privacy laws.
• India Guide: Emphasizes cost-effective solutions and local support options.
• China Guide: Addresses tools compatible with Chinese regulations and integration with local platforms.

These selection guides provide comprehensive comparisons and recommendations, helping your business in each region find the best email marketing alternatives to enhance their outreach and impact. Explore these guides to find the perfect fit for your organization based on your specific regional needs and preferences.

Mailchimp marketing service has really great features and is good for small businesses. So not only big businesses can definitely find this tool of great advantage. There will be something that is missing but you will have to consider what features suits your business needs the most.

For example, ConvertKit and Aweber offer affiliate marketing which you do not get with other tools.

I would consider MailerLite and Brevo after a lot of research as the best Mailchimp alternatives as it’s easy to use landing pages, drag-and-drop html email builder, cms, multiple store integrations also includes built-in photo editor.

Most importantly its pricing plan is very attractive and you don’t need to spend a lot as it’s 2x cheaper and also improves your marketing efforts.

• For a Tight Budget: Look for tools that offer a robust free plan or competitive pricing for small lists. Examples might include Brevo or MailerLite, known for their affordability and feature-rich free plans.
• For Advanced Features: If your campaigns rely on sophisticated segmentation and automation, platforms like ActiveCampaign or Omnisend might offer the advanced capabilities you need.
• For E-commerce: If you’re running an e-commerce business, consider tools like Klaviyo or Omnisend, which offer specialized features for online stores, such as cart abandonment emails and personalized product recommendations.
• For Simplicity: For businesses prioritizing ease of use and simplicity, tools like ConvertKit or Flodesk may provide a more streamlined, user-friendly experience.

Apart from above mentioned platforms in this guide, you can also check another leader in this field that is HubSpot. You can find HubSpot Email marketing much more effective for your campaign. Apart from it, other tools are Klaviyo, Campaign Monitor, Encharge, Newsletter2go, they have great ecommerce integration, plugins, cookies based contact tracking from web site and customer journey builders.

36+ Cheapest MailChimp Alternatives in 2025 for Email Marketing

• 1All Alternatives in a Chart
• 2About MailChimp
• 3Beyond Mailchimp
• 416 Best Alternatives
• 514 More Alternatives
• 6Overview of Top Alternatives
• 710 Latest Alternatives
• 8Open Source Alternatives
• 9Alternatives for Small Business
• 10Alternatives for Non-Profit
• 11Affordable Alternatives
• 12Alternatives for WordPress
• 13Country-Specific Alternatives
• 14Our Experience
• 15FAQs