8 [Foolproof] Tools with Email Marketing for eCommerce

Our deep dive into email marketing for eCommerce reveals essential strategies for engaging customers and boosting sales. We analyze various tools, emphasizing their capabilities in automating emails, managing subscriber lists, and enhancing customer communication. This guide is crucial for eCommerce businesses aiming to leverage email marketing effectively, offering insights on transactional, relational, and promotional email strategies. It serves as an indispensable resource for selecting the right email marketing tools tailored to the unique needs of eCommerce enterprises.
Email Marketing for eCommerce

E-Commerce is expanding at an incredible pace worldwide. Either teenagers, millenniums, or older people of all ages are fond of shopping from various e-stores.

So, now almost all ecommerce business have similar marketing and customer management process across. And all of the eCommerce businesses are thriving on acceptable uses of software applications and tools.

8 [Foolproof] Tools with Email Marketing for eCommerce 1

Customer communication, including email marketing for eCommerce, SMS, and phone call, is critical to eCommerce business operations.

The growth in e-commerce is accelerating like never before with all innovations in the coming years. Online shopping prices go beyond calculation, making e-commerce owners mad in retaining their stable spot in the online race.

According to the credit report, e-commerce revenue can grow by nearly 300% between 2014 and 2023. 

If you want to build your company's solid online image, it’s necessary to concentrate on creating a website and mobile app to boost your business's productivity. Click To Tweet

The way people go shopping has changed with the advent of e-commerce sites. There is no question that the e-commerce market is rising rapidly and is likely to flourish in the coming years.

Apart from this, we can’t overlook that your choice of email marketing eCommerce software can make or break your business.

To support your email marketing strategy, you need to have software with automated email features to customers and manage subscribers.

See some of the key factors that propel e-commerce worldwide

1. Data-Driven Approach

It’sexciting to keep an eye on statistical results, primarily through a technological environment.

You can adjust the e-store if you know the needs of customers and build a better marketing strategy. You can monitor customer behavior and analytics on the e-commerce platform with real-time devices.

It can increase company revenues strategically and improve the online market worldwide.

2. Mobilized Shopping Strategy

Everything is more comfortable and smoother than ever expected with smart devices.

Today, everyone uses cell phones to continuously and immediately execute various things. It has played a critical role in today’s age, where technology continually shocks consumers.

Regardless of whether you are a start-up or an existing contractor, the company needs a clear online presence. Of course, people enjoy buying from different e-stores when it comes to shopping.

email marketing tool

E-payments are becoming more common and versatile to purchase goods and to ensure seamless distribution.

3. Subscription-Based Selling is rising

Subscription-based selling is about selling a product or service and collecting recurring revenue to provide that service or product for the long-term.

Try a subscription-based pricing mechanism if you want the consumer’s attention in your e-store. Your subscribers will feel happy that they are getting value for money and will come back for sure.

4. Vertical e-commerce to explode

In the next few years, vertical e-commerce can emerge.

E-commerce is an immense field, and you must consider it from the viewpoint of the consumers as an entrepreneur.

Vertical e-commerce firms search for new products and discounts to satisfy consumer needs.

This field would improve over the horizontal one, so there is a strong probability of benefit in vertical e-commerce marketing strategy.

As they still operate from consumers and specialize in one type of product that consumers want to purchase. In the next few years, we all will witness a dramatic shopping shift in vertical e-commerce.

5. Shopping Videos

When people enjoy watching retail updates, the retail pattern takes more fascinating turns. Maybe this is a smart idea to keep them in your e-store.

If you want to expand your foreign e-commerce business, you need to follow the latest trends to succeed.

Take the right moves, and you are likely to excel tremendously in your industry.

video shopping

When you add shopping videos to your e-store, clients certainly get a better picture of the items before purchasing them.

That’s why you can double the odds of rapidly rising buyers if you install videos to your e-commerce platform. As a result, it can improve the e-commerce revenue and company profits.

6. New Way for Shopping with VR

VR (Virtual Reality) provides an experience that allows users to display items using a 3D headset.

Met with an excellent retail plan, people go wild over this theme of augmented reality devices.

augmented shopping

E-commerce firms spend heavily on providing consumers with an augmented environment for their shopping needs.

It’s incredibly critical when you visit your e-store to satisfy customer expectations and take care of their convenience.

Key Takeaways:

We all witnessed the exponential growth of the e-commerce market worldwide. Innovations evolve, and it’s essential to use existing technology to support the e-commerce business.

It’s critically necessary to satisfy customers’ expectations in this technological age. People like only new items, which is the biggest reason you should keep your eCommerce business up to date.

On the other hand, things like M-Commerce has created a forum to trade merchandise and money online, and offer people of all ages a great deal of versatility and convenience. You can pay more efficiently by using Apple Pay and Google Wallet or things like this. M-Commerce acceleration forecasts are like a significant rise of 200% over the next few years.

In today’s age, the trend of shopping online is booming. It is because of the exponential increase in the use of mobile devices.

People love to use smartphones, and they choose to do anything on their smartphones. Everyone likes shopping online when it comes to ordering items.

Email marketing for eCommerce business:

Email marketing for eCommerce is a great way to stay connected with your customers if you follow the best practices. Here are some types of email you can use for eCommerce:

There are three types of eCommerce emails that you’ll rely on for your eCommerce business:

  1. Transactional email – Transactional email is to provide customer service.
  2. Relational email – Relational email help users engage old and new subscribers
  3. Promotional email –Promotional email is for generating sales by sending email to new and old subscribers

Transactional emails 

Transactional emails are the emails you can send using automated email systems to the email address registered with your website.

Such a transactional email example- send an order confirmation email that confirms your customers’ actions or a greeting email when your customers make the first purchase.

amazon order

Some of the transactional email examples include password reset email, shipping confirmation email, abandonment emails, invoices and receipts email, account notifications, and welcome email to the customer’s email address.

Types of the transactional email you can send:

The order confirmation email:

Order confirmation emails are a type of transactional emails with a higher open rate than other kinds of emails. The order confirmation email confirms the order purchase and verifies the transaction.

amazon order email

Such a transactional email example also includes congratulations emails like when your customers make their first purchase. You can send transactional emails related to a shopping cart, cross-sell, or help your customers come back by providing solutions for their issues.

Shipping Notices

Another transactional email example that excites your customers is a shipping alert email informing them about their purchase and when it will arrive.

You can send such transactional emails to confirm that their order is shipped, and it excites them. Transactional emails should not be like a promotional email, and you should only send them using the company’s site or app.

Relational emails:

You don’t have to tie Relational emails with the promotion or an action to make your customers purchase.

zomato feedback email

It’s more like building relationships with your subscribers or welcome your new subscribers to make them feel valued.

New Subscribers Welcome emails.

You need to send a welcome email to new subscribers immediately as soon as they sign up for your email.

Welcome email to new subscribers can be like- to introduce customers to your brand and tell them what to expect or offer an exclusive discount to new subscribers.

Such a welcome email example includes introducing your product or send an email to tell your brand story. Relational email service is excellent for building a strong relationship with your customers.

Referral Request

Such an email example includes- you can ask for a referral from your subscribers. You can give a resolution of a problem, or just send a friendly email.

For example,- you can send Referral emails to your customers and offer free shipping or a discount coupon in exchange.

Relational emails also include free shipping offer, ThankYou note, or just some word of appreciation to let them know you value your customers.

Promotional emails 

Promotional content

Promotional emails are a great way to market your products if you follow the best practices.

Make sure to add a subject line that prompts your customers to open the email.

8 [Foolproof] Tools with Email Marketing for eCommerce 2

Promotional emails include a call to action, cross-sell a product, limited-time offer, product recommendations, and ensuring that you generate sales with your promotional emails.

A Sale Announcement

Sale announcements emails get more engagement and have more open rates as compared to other promotional emails.

Make sure to use subject lines that are noticeable.

Sale announcement email example includes- an email related to a seasonal offer, festive offers, exclusive offers by adding a call to action. Again, a catchy subject line is essential to attract your customers towards your product or brand whenever you send promotional emails.

You can send automatic emails effectively using a reliable and easy to use eCommerce email marketing application for your brand.

email marketing tool

All you need is a robust email marketing strategy and follow the best practices to build a massive email list of subscribers. When you run an eCommerce business, you need to stay in touch with your customers all the time and generate interest in your product to boost eCommerce valuation.

Tips to Choose the Best Ecommerce Email Marketing Tool

Although most software with email marketingor eCommerce is more or less the same, they are not all similarly beneficial to your unique needs. Every email marketing software has some essential characteristics like email campaigns, subscribers, and much more than differentiate them.

So you must ensure that these fundamentals are in order when selecting email marketing e-Commerce software for your brand.

  • It should have ready-made and built-in email templates for your product so that you can tailor them to the unique needs for your eCommerce businesses and send emails automatically.
  • A perfect software with email marketing for eCommerce allows for the segmentation of the customers to deliver emails to destinations. Make sure this functionality present in the app.
  • You must evaluate if you can extend your email marketing for eCommerce automation needs immediately without continuous control.
  • You need to keep an eye on the results throughout the email campaign. The marketing firm should also provide you with a comprehensive review of your email campaign.
  • Make sure you can process a large number of email marketing strategy. Like if you choose to send thousands of emails to more than 200,000 users, select the one you can use.

Thankfully, you can try the software with email marketing for eCommerce for a month or more free of cost to get started. It gives you plenty of time to try out which one is the best to quickly address your emailing marketing needs for your brand and product.

It’s also essential to add a logo to your email marketing campaigns. Make sure you design a distinctive, clear, and unforgettable logo to make an impact on your eCommerce email recipients.

Let us take a look at how business is leveraging software with email marketing for eCommerce to manage business in any segment:

Millennials and Gen Xers feel it much better to use their hard-earned dollars online relative to Baby Boomers and seniors than to visit retail stores. And from this fact, the shopping world shift in the coming years.

E-commerce businesses need to step up to fulfill new demands in implementing different scaling techniques to serve an entirely new wave of shop owners.

However, this can be a daunting task that requires detailed business analysis and a thorough investigation of available tools and techniques.

While several e-commerce solutions are available, it’s essential to ensure if you have the basics covered before leveraging them with software.

Currently, 85 % of people are studying online before buying and using a product. People use search engines, third-party websites like Amazon, forums, and social media to learn more before purchasing a product online.

Among all such tools with email marketing for eCommerce is one that you should be using to bridge the gap between your product and customers.

For example- think about a situation when customers leave the shopping cart due to the non-availability of free shipping or just because they are not sure of your brand. In such cases, you can send automated abandoned cart emails to win them back by offering a cross-sell or instantly send a lucrative offer to win back those customers.

So, I guess now you are aware of the benefits of automated email marketing for eCommerce. But, sending emails to everyone is not a real thing, right? Now is the time to start if you don’t use tools with email marketing for eCommerce!

Using an automated email marketing will help you send automated abandoned cart email whenever there is a cart abandonment by customers on your site or transactional emails to new subscribers to welcome them.

abandonment cart email

You need to follow the best tools with email marketing for eCommerce to send emails without increasing your brand’s spam rates.

For example- if you send promotional emails with a low subject line, chances are your emails will end up getting in the trash. Therefore, it’s essential to follow best practices whenever you are using email marketing for eCommerce.

Email Marketing Tools for eCommerce:

Now that we have discussed foundational tactics of email marketing for eCommerce, it’s time to look at resources that can enable you to achieve eCommerce business success in communications, analytics, customer support, inventory management, and more.

Canva – it’s is a great tool to use whether you have little to no Photoshop experience. With clear blocks that you can create email campaigns for your brand.

canva tool for email marketing campaigns

Canva produces clear pictures and graphics and best to get started with email marketing in eCommerce.

Hootsuite – It’s a tool to create brand content for your store through social channels to allow for contact with current and potential consumers.

hootsuite tool

It also provides detailed theoretical knowledge to help you gain insight into customers and develop your ROI.

Site – will enable customers to connect with merchandise, for example, through an influencer who demonstrates apparent use of the goods to make it searchable by a screenshot. To buy and display content, customers can directly click on the product.

Shakr – It’s a platform to help you with your drag and drop creator to produce high-quality video advertisements with over 2000 models and a photo gallery.

MailChimp – It’s a platform for eCommerce email marketing that helps you build newsletters and email campaigns for giving the subscribers and customers daily updates.

mailchimp email marketing tool


Seller Snap – It is a full service for Amazon’s vendors that provides affordable, automatic replication, and live review solutions.

Customer.io – Automates customer-based email communications. You may launch an email campaign by evaluating and segmenting the details to particular client profiles. It also provides an API for numerous providers.

AdEspresso – Basic A / B testing is carried out to decide which advertisements perform well and recommendations about how to maximize enhancement initiatives.

Kissmetrics – A data-rich platform that leverages knowledge on where and how the best clients come from and are turning them into loyal consumers, and also helps you to track sales measurements broken down by flow.

Customer Service

Zendesk Chat – Allows you to Communicate with guests to your website in real-time by using a personalized chat feature. FAQs are also available for automated answers.

zendesk chat

ReferralCandy ReferralCandy is a platform for you to create an ambassador/referral network to share customized contacts with friends to benefit from offers and promotions, as the name suggests.

AuthentiPixAuthentiPix brings Instagram into the shop, formerly known as convergence, so that consumers can view items they ordered from you.

The introduction of a social data approach would help push further sales and enable the shop to advertise openly.

Yotpo– It’s a platform for checking the shop and display consumer feedback online.

Customer ratings are a perfect way to demonstrate pleased consumers and highlight outstanding customer service. 

Product Management

  • KinCloud-based applications handle all HR specifications. It holds records and files of staff, embedding procedures, vacations, and performance evaluations.
  • Zirtual – It is a platform for your professional support, from back-office jobs to booking a trip, arranging meetings, and boxing.
  • ShipStation – ShipStation is a platform that purchases, handles, and ships orders to simplify, process, implement and deliver goods. Several e-commerce tools Included.
  • Signifyd – A method of fraud administration that can reduce theft and unjustified charges. You can handle this platform yourself or outsource it to work on behalf of Signifyd.


  • Zapier – A versatile platform for bringing multiple applications together, which lets you quickly simplify and enhance the processes of e-commerce.
  • Aimtell – Aimtell reintegrates visitors to a website with tailored smartphone and desktop push alerts with WordPress and Shopify.
  • BloomReach – With a range of tools, BloomReach can allow the company to deliver goods based on the preferences, enhance the SEO, and develop the search features to give a customized consumer experience.

Get, Set , Go!

The first step to transforming and scale the market to e-commerce is money investment in email automation tools.

For example- you cant send personalized emails to every email addresses manually. Hence, you need to opt for a tool to do automated email marketing for eCommerce. that automatically sends emails to your customers whenever you stay in touch.

The importance of communication / mobile apps for e-commerce businesses

The advanced business model sponsored by a Website or smartphone app is e-commerce or electronic exchange.

In simple terms, e-commerce is a shop that conducts business through the internet online.

The growth of e-commerce has influenced consumers’ and retailers’ online purchasing habits with a growing Internet audience. With exemplary customer service, it has opened new prospects for market expansion and growth.

amazon app

Today, businesses aggressively invest in technologies for the introduction of more digital functionality into their online shop.

Also, the production of mobile apps is on the rise to include today’s smartphone users. In the smartphone industry, mobile technologies have allowed businesses to fulfill consumer requirements digitally.

In addition to changing eCommerce’s environment, smartphone devices’ emergence has made shopping customers user-friendly. A smartphone app is also a useful tool for attracting customers.

E-commerce businesses and Mobile apps

Mobile apps have helped marketers reach more than e-commerce pages.

According to a Statista survey, shopping is the leading smartphone app segment, which is the fastest-growing, based on the user time spent in 2017.

Shopping apps made the most significant gains with a 54 percent growth in use over the year.

Mobile applications for an e-commerce play a significant role in achieving customer expectations and delivering a shopping-centered interface. For this very reason, investors should choose a leading mobile app development company in NYC.

The unique streamlined functions of mobile apps help provide the e-commerce company with a multi-device and multi-channel experience.

Benefits mobile apps bring to your e-commerce business.

Deeper analytics

A Smartphone application allows you better to understand the needs and habits of your customers.

It gives you profound analytical reports which detail user data and shopping decisions. It aims to develop marketing plans and sales practices.

email marketing tool and software

Amazing features

E-commerce apps consist of personalized user interface tools. Easy-to-search apps and plugins that can narrow the results to a specific range, for example, offer fast visibility to customers, thus helping to increase market sales and the increasing consumer benefit.

Multi-layer security plan

The protection of user’s details and information on internet transactions through credit/debit cards, PayPal, etc. are significant issues.

They contribute to building customer loyalty through multi-layer security. Especially iOS applications are thought to be more secure. So, if you decide to make an iOS app for your eCommerce, make sure to use an iOS app builder to create an app within minutes.

Reduced complexity

Mobile applications have a user-friendly interface with features like easy-to-look search screens, smooth navigation, shopping functionality, and various payment methods.

More interactive

An intuitive interface for your mobile app helps you to explore your eCommerce business impressively.

Comfortable and lovely UX / UI architecture improves mobile applications’ connectivity. It allows you to make long-term use of potential purchasers, which improves your buying chance.

Extremely convenient

You can assess the App Store (iOS user) or Play Store by users (Android users).


An e-commerce app helps customers to buy everywhere, meaning you can improve your business profits.

Lowers down the cart abandonment rate

Mobile applications lead to lower cart dropout rates.

The cart drop rate on a website is around 68 percent, according to studies released by Baymard, while it’s only 29 percent in smartphone applications.

Loyalty integration

Integrated coupons/rewards in applications boost consumer satisfaction.

Transactional tiered incomes, Scratch and Gain, Comparison incomes, and Discounts are all aspects of e-commerce that draw clients, like Spin to Earn, VIP incentives, Action points, and Digital Stamp Ticket.

Retain customers

To remind the applicants about the new deals, promotions, discounts, etc., you can quickly submit push alerts.

Alerts can draw a significant number of customers when presented with a username. It boosts sales rates and retention of consumers. Click To Tweet

The new figures show that 38% of users are more than ten times returned to an application via alerts.

High revenue

Statista estimates that mobile apps can produce a turnover of $188.9 billion by 2020.

These are some of the advantages to the e-commerce sector from Smartphone apps.

Statistically, Smartphone users often tend to use mobile apps via websites, according to published stats.

Indeed, 90% of Smartphone users spend time on software. Because of the requests:

  • Offer consumers greater ease to buy online
  • Have personalization that provides a consumer-friendly atmosphere.
  • you can use smartphone native applications to improve user experience
  • are browser-independent and can be the freely built-in comparison to browser-related websites
  • Faster and simpler mobile biometric payment methods;
  • emphasis on shopping experience-centered sales are more open than websites and more social

The advent of e-commerce has encouraged industry by providing new retail possibilities with substantial sales growth potential.

As Smartphone apps grew, an e-commerce environment has increased transactions in a relatively user-friendly way.

People now choose to buy from mobile apps because they are easy to reach, easy to use, and time-saving.

It is vital for company owners to invest in mobile app development to satisfy the market’s technological needs, have a unique brand identity, and stand out from their rivals.

Leading eCommerce marketers and their practices

It seems like yesterday that internet users worldwide came up with the concept of online shopping.

At that time, there were 24 million online companies in the e-commerce sector, of which 650 000 businesses produce annual revenue over $1000.

The numbers prove, if not more, how limited the odds of success are when you want to run an e-commerce shop.

As business booms and expands exponentially, in 2016, it constituted just 11% of overall retail revenue.

Some businesses are picking up the most significant market share from this 11% deal.

These are the best e-commerce businesses that produce billion dollars by selling online. The blog will direct you to lead e-commerce companies worldwide.

The goal is not to showcase its success stories and profits, but to draw inspiration from the e-commerce giants. Let’s go over the top e-commerce firms of 2020 without any delay.


Amazon was founded in 1994 as a marketplace for books by Jeff Bezos (the richest man in the world).

Since this humble beginning, Amazon has become the world’s largest online conglomerate to generate the highest revenue.

In 2017, the Amazon Group generated net sales of $177.9 billion, not just from books. In a full range of products, including electronics, clothing, software, pet stock, and books, Amazon is now an online store.

Amazon employs 566,000 people, much more than Google, and eBay is a direct competitor. It represents the scale of the activities of this online shop distinctly.

The business had adopted a policy of “performance at all costs” to concentrate on higher-growth while enabling low profits to be reached.

In its primary market sector, Amazon saw new heights of success that accelerated its growth to make it one of the ten world’s most prominent eCommerce businesses.

Amazon argues that despite rapid success as an online shopping company, it did not become fixed. To further expand its revenue, the organization has begun to develop and incorporate new services.

After their online shop, Amazon Web Services ( AWS) is Amazon’s second most profitable company. It provides the operators of websites with web hosting services.

Also, Amazon is very data-driven. The business collects and analyses valuable data to create new, innovative goods and services.

Amazon has privately released 91 labels on the platform according to an analysis by Quartz.

Amazon is, without a doubt, the world’s most prominent e-commerce firm, contributing to this list of annual sales worth billions of dollars, hundreds of thousands of workers, and a filthy wealthy boss.


We definitely can’t ignore Ali Baba when it comes to top eCommerce firms. This eCommerce giant was founded in 1999 and based out in China.

Jack Ma decided to make Alibaba the most extensive wholesale online marketplace. It supports clients as well as retailers.

Think of a product, and Alibaba has numerous distributors with various versions to deliver this product. For almost all goods under the sun, that is real.

Alibaba has other sites as well, like Alipay, Aliexpress, and Taobao.com. Through its numerous firms, the company has an ecosystem in place.

For starters, Alipay is just like Paypal, an online payment service currently used extensively for online shopping.

Tabao.com has a variety of social media features and is a digital hub in China. Marketers in social media also use the platform to stream news, post videos, and review items.

The utter supremacy of Alibaba in China, the world’s third most significant region, is adequate to mention Alibaba’s best eCommerce firms. The organization is now attempting to build itself on the global stage.

alibaba group


eBay is one of the world’s largest e-commerce firms, with offices in San Jose, California. Founded in 1995, it was one of the first active survivors of online shopping dot-com-bubble. Therefore the logo is red-blue- yellow-green.

A website for C2C and B2C sales is the eCommerce site. People can join and sell their products to other people. eBay has a variety of categories covering almost all.

The bidding element is what makes eBay so unique and one of the ten world’s biggest online firms.

Involved parties can bid a product, and the highest bidder wins the work. If you don’t affect the business, you might wonder how eBay earns from its eCommerce activities.

Per trade in the shop, the network accounts for a little of the sales value. In 2017, this limited segment generated sales of $9 billion.

eBay has invested in Flipkart, which manages its activities in India, to extend its market further. 

eBay ecommerce platform


In any of the top e-commerce firms list, Jingdong is a must.

It works from Beijing and is a formidable competitor in the light of its fast rise in many of the biggest e-commerce shops (including Alibaba). It launched in 1998 and launched internet trading in 2004 – almost six years later.

Though JD is not more significant than the portfolio of Ali Baba, in 2017, the revenue was larger than the income of Ali Baba ($15B more!).

JD also hires considerably more than Ali Baba. (JD is about 137,000 people, and Ali Baba is about 65,000)

Renowned for its technological delivery system, JD is a leading manufacturer of advanced products with drones. They recently decided to construct 150 drone launch centers to provide a more efficient supply system network in rural areas.


Zappos is one of the most famous online shoe stores for its customer support. It “Shocked” its consumers without any requirements for outstanding customer service.

Zappos was founded in 1999 by Tony Hsieh. He finished spending $500,000 in his wallet to open the online shop after he had earned no externe funds or savings.

He just wanted to create an online shoe company with the best customer service.

They do not charge delivery, distribution costs, or sales costs as part of their outstanding customer service. You can refund the shoes after delivery if you don’t like them and get your money back.

8 [Foolproof] Tools with Email Marketing for eCommerce 3

Jeff Bezos from Amazon offered to purchase Zappos in 2009 for $1200 million, but Tony refused. Tony wanted Zappos to be an individual company with its name and become one of the ten world’s most substantial e-commerce firms.

1. Klaviyo 

Klaviyo is an eCommerce email marketing automation tool.

Customize the brand and create an email list by introducing email campaigns and mobile experiences into the community. It’s a platform that allows forecasting consumer behavior in every venue and interest in your brand.

Measure the staff and company results with real-time monitoring. It contains stores like WooCommerce, Magento, etc.

email marketing for ecommerce


Channel ManagementEmail Drip CampaignsChannel Management
Email campaign SegmentationLead ManagementAnalytics (ROI Tracking)
Lead NurturingCart Abandonment emailWebsite Visitor and time Tracking
Abandonment emailTriggered emailsPromotional email

Use Cases:

Retail Company, 51-200 employees

A retail company uses Klaviyo as the primary email marketing tool. Their marketing department is the only department that uses Klaviyo as it’s an exclusive marketing tool.

Klaviyo is an economical alternative to the higher-cost ESP from which they have moved. With the “Drag and Drop” interface, it makes it simple, but there are constraints.

They developed all their HTML emails with Dreamweaver and another ESP before using Klaviyo. It was awesome because they could completely change it all, but it took longer.

Klaviyo helps to shift it quicker, but it’s a little more customization. The software also offers abandon cart resources to win back those customers who abandoned the cart after adding items.

8 [Foolproof] Tools with Email Marketing for eCommerce 4


VolusionShopifyShopify Plus


  • Starting from: $25.00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available (No Credit Card required)
  • 1 – 250 contacts: Free
  • 251 – 500 contacts: $20/month
  • 501 – 1,000 contacts: $30/month
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Email marketing tools reddit discussion

2. Convertkit 

ConvertKit is a cloud-based tool with email marketing for eCommerce that helps users create a robust eCommerce email marketing strategy.

You can streamline the email service using the graphic automation tool.

You already know where your customers are and can begin to understand how they behave with your funnel reflected on the phone.

Convertkit works on the right way to do email marketing for your brand right from sending transactional emails, product recommendations, welcome email, cart abandonment email and name email to managing subscribers list of customers.

email marketing for ecommerce


Email Drip CampaignsMailing List ManagementA/B TestingTriggered emails
Email SchedulingAuto-RespondersSign Up FormsEmail List Segmentation
Spam Check for emailsClick-through Tracking of emailsSend Time OptimizationFacebook Ads
Drag and Drop Editor for emailsEvent-Triggered EmailAbandoned Cart EmailDelivery by Time Zone

Use Cases:

Small-Business (50 or fewer EMP.):

They said, “It’s easy to use platform with email marketing for eCommerce that helps keep our work smooth by sending personalized emails to subscribers and existing customers.

You get a better value and adequate reliability, and, in addition to building a funnel for clients, you can use the functionality to save time.

It’s simple to manage an email campaign with Convertkit and costs much lower than other applications.

You can use its email service to send a welcome email, abandoned cart email, order confirmation email to your customers.”

email marketing for ecommerce


  • RightMessage
  • WooCommerce
  • WordPress
  • Zapier
  • Shopify


The pricing for ConvertKit starts at $29.00 per month. ConvertKit includes one plan:

  • Comprehensive at $29.00 / month.
  • A Free Plan with limited options is available in ConvertKit.
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Convertkit Quora review

3. ActiveCampaign 

ActiveCampaign helps users to tie together all-round customer relationships marketing, email marketing for eCommerce, and automation for your brand.

For example,- you can send welcome emails, abandonment cart emails, plan and develop email marketing campaigns for your existing customers using the unique drag-and-drop interfaces, turning more contacts into clients.

It also helps you to communicate and interact with people on their forums and other social media sites. The product policies of ActiveCampaign are competitive and give non-profit organizations even discounts.

email marketing for ecommerce


Email Scheduling and welcome emailDrip CampaignsList Segmentation of emails
Lead ScoringAuto-RespondersChannel Management
Multivariate Testing for emailsEmail Drip CampaignsMailing List Management
Event-Triggered EmailsA/B TestingFacebook Ads
Template ManagementAnalytics (ROI Tracking)Check open rates of emails.
Lead ManagementEmail Spam CheckEcommerce emails

Use Cases:

Erfolgreich Information Services, 1-10 employees

All over our business, they use ActiveCampaign. Since it’s a small business, ActiveCampaign is useful for everyone involved and perfect to automate email marketing for eCommerce.

They can send personalized emails, transactional and welcome emails to customers, and other interested people using it to email updates and marketing purposes. They use it to track open rates as well. 


SalesforceZoho CRM


The pricing for ActiveCampaign starts at $15.00 per month. ActiveCampaign has four different plans:

Lite $15.00 per month
Plus$70.00 per month
Professional$159.00 per month
Enterprise$279.00 per month
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ActiveCampaign G2 review

4. Omnisend

Omnisend is a tool with email marketing for eCommerce that can help you develop your email campaigns by integrating multiple platforms.

It enables the consumer to incorporate various channels into the same workflow of automation. Boost email marketing for eCommerce by using email exposures, newsletters, and simple drag and drop builders.

Omnisend helps create an integrated method of ecommerce email automation that enables you to fulfill visitors’ individual needs.

It allows you to establish intelligent segmentation from various email lists to allow the user to send correct emails to the right person.

You can add any more critical information to your customer’s profile, meet your target audience with loyalty program status, or offer a discount for your customers with Omnisend.

Email segmentation can result in dramatically improved sales. It provides effective mechanisms for each customer to catch and ensure that they do not go without intervention.

email marketing for ecommerce


Email Drip CampaignsSend abandonment emails with personalized subject linesLead Nurturing for brand
Lead Nurturing for brandCampaign Segmentation of emailsTemplates for email marketing campaigns
Analytics (ROI Tracking)Channel ManagementLead Management
Send transactional emailsAutomated welcome emailWebsite Visitor’s time Tracking

Use Cases:

Automotive Company, 51-200 employees:

Soundest (now Omnisend) is used by Store Shop to manage eCommerce email campaigns and communication.

The setup of Automatic Triggered order confirmation emails for order tracking, customer reactivation, and feedback is straightforward and fast.

email marketing for ecommerce


VolusionShopify Plus


The pricing for Omnisend starts at $16.00 per month. Omnisend has two different plans:

  • The standard plan for $16.00 per month
  • PRO at $99.00 per month

5. Privy 

Privy is an ecommerce email marketing platform specially designed to perform email marketing for eCommerce.

It enables leading e-commerce firms, including Leesa, Keen Footwear, and Butcher box, to extend their email lists and minimize cart abandonment dramatically rapidly. 

Privy helps users drive online conversions through targeted on-site displays and automated eCommerce email that enable leading ecommerce companies to grow their email lists and reduce cart abandonment substantially rapidly.

email marketing for ecommerce


Popup, banner, bar, flyout display typesThank you pageSingle or bulk coupon codes
Drag & drop designerAutomated Welcome EmailEmail triggers & follow-up sequences
Email NewslettersAudience targetingAutoresponders
A/B testingOpt-in emailsRedemption tracking
Time-based triggersCampaign history targetingLive chat support
Web forms / sign-up formsDrip email campaignsCart value targeting
8 [Foolproof] Tools with Email Marketing for eCommerce 8

Use Cases:

Only Heaven Design Marketing and Advertising, 1-10 employees:

They use this tool with email marketing for eCommerce to develop, activate, and introduce various types of opting-in processes on their websites for ourselves and our customers.

It makes successful contacts for users via email opt-in forms without customized HTML and implements several applications.

It’s user-friendly, monitors website visits and conversions, and helps you to break multiple ways together.


Thank you pageBigcommerce
MailchimpShopify PlusWooCommerce


  • Starting: $20/month
  • Pricing model: Subscription, Free
  • Trial: Available 

Privy provides a 15-day free trial for all forms of screens, goal rules, design enhancements, and more for eCommerce email.

It’s free to download for enterprises with less than 5000 monthly total page views. Pricing begins at $20 / month. You can choose the one depending upon your subscribers and email list.

privy capterra review
Privy Capterra review

6. Shopify email

Shopify is a cloud-based, multi-channel tool with email marketing for eCommerce. Users can manage inventory, stock, import/export files, various languages, and stock SEO identifiers natively for their brand.

Manage all the customer pages, wallets, invoices, orders, emails, and history on a screen. Send transactional emails, confirmation emails, cart abandonment email, track open rates, and much more at the ease of clicks.

email marketing for ecommerce


SEO ManagementBrand Promotions ManagementConfirmation emailsProduct Review
Bran Loyalty ProgramBran Promotional emailsAbandoned cart emailOrder Management
Email marketing campaignsInventory ManagementCredit Card ProcessingPredefined email
Multi-store ManagementShopping Cart emailMulti-language SupportTemplates
Automatic Welcome emailRefund ManagementCoupon ManagementPCI Compliance
email marketing for ecommerce

Use Cases:

Primary/Secondary Education, Small-Business (50 or fewer EMP.):

They said,” We love how imaginative we can be, and how we can make the email marketing for eCommerce easy and effective.

Even if they aren’t our pictures, we feel we can make my store exclusive without caring about copyrights, etc. Too many different choices are available.”

Burst by Shopify allows users to attract people by sending a tweet, emotions, and visuals. All and all, you enjoy the range and be imaginative even with our peculiarity.


Campaign MonitorHubSpot CRMActiveCampaign
Constant ContactPayPalZapier
QuickbooksPost Affiliate Pro


The pricing for Shopify starts at $29.00 per month. Shopify has three different plans:

  • Basic Shopify at $29.00 per month
  • Shopify at $79.00 per month
  • Advanced Shopify at $299.00 per month

7. Clevertap 

CleverTap is the customer engagement and retention platform.

They create positive consumer interactions with your subscribers, whether you have just implemented an app or millions of MAUs, to maximize customer satisfaction and value for life.

For example, businesses can reduce the complexities and costs of combining and managing various channels to evaluate, segment, and engage customers on smartphones and web pages.

The software help users create an individualized experience for subscribers by completing and sending email campaigns.

email marketing for ecommerce


Cohort Analysis
Promotional email
Email Drip CampaignFirst purchase email
A/B TestingTime TrackingWelcome emailManage subscribers
Multivariate TestingPush NotificationsRetention TrackingManage email addresses
Event TrackingRevenue TrackingMake Funnel AnalysisTemplates for email campaigns

Use Cases:

Blue Financial Services, 501-1000 employees:

They said, “In all our CRM processes, we use CleverTap as tool for Email marketing for eCommerce.

Target membership user acquisition, activation path initiatives, reactivation through remarketing and exclusive deals, segmentation of unique users by specific actions, etc.

Also, Clevertap is used to track multiple KPI and campaign performance, including user participation, user cohorts, AB checking, uninstallation, etc.

One of the big problems is the need to personalize our material to our customers, while also selecting the correct time and condition for its information. There is an impressive degree of specificity to navigate.

8 [Foolproof] Tools with Email Marketing for eCommerce 9


Amazon Simple EmailServicePostmark
Generic SMTPGmail/Google Apps


The pricing for CleverTap starts at $249.00 per month. CleverTap has two different plans:

  • Growth plan for $249.00 per month
  • Advanced program for $349.00 per month

CleverTap provides even a personalized package on the request of the consumer.

8. Optimove

Optimove is a SAAS application that autonomously turns consumer data into organizational insights through an active customer data network at its heart that leads to sustainable growth for customer-centered organizations.

In its specific technical package, you can enhance consumer loyalty, engagement, subscribers, and lifetime value, allowing smart orchestration, analysis, and enhancement of highly customized multi-channel initiatives.

email marketing for ecommerce


Behavior TrackingEmail MarketingCreate and send email campaigns
GDPR ComplianceManage a list of email addressesTrack email list
Hyper Targeting360-degree Customer ViewSend transactional emails
Cart abandonment emailAutomatic welcome emailManage subscribers

Use Cases:

Diana P, Mid-Market (51-1000 EMP.):

Optimove contributes to the next stage of CRM automation.

Not only is it intuitive to use, but the CRM Manager also has several features that boost their operations and enable them to think ahead.

Quite complex campaign flows and trips with detailed and data-driven perspectives are easy to construct, evaluate, and tweak.

The Optibot is an excellent platform for super user-friendly and granular review.

The Optimove team is pleased to listen to the forum and grow into the market’s actual requirements, and its support is just brilliant.

email marketing for ecommerce


MailChimpCampaign Monitor


Starting from $4,000 per month

Optimove is a fast-growing CRM cloud-based program that supports small, medium-sized, and large businesses. The ITQlick team scored Optimove at 5.

The cost of the product is deemed open

Our experience of all email marketing tools discussed in this guide:

Email marketing for ecommercePricingFeatures Summary
KlaviyoThe cheapest plan starts at $30/mo for 1000 contactsWhat is good?
Integrates with shopify.
A good tool that works well for segmentation and automated workflows.
What is not good?
The block style doesn’t get registered across all the devices.
Pricing may go higher if you have a lot of customers.
ConvertkitThe cheapest plan starts at $29/moWhat is good?
Works well if you want to create automated highly focused campaigns.
Tagging functionality make it easy to remove or add subscribers.
What is not good?
Unwantedly expensive.
Reports are not very thorough and informed.
ActivecampaignThe paid plan starts at $15/mo for 500 subscribers.What is good?
One of the most powerful automation out there.
Reporting is good where you get details like click maps and page visits.
Integrated sales and marketing platform.
What is not good?
Not for simple marketing automation needs.
OmnisendThe paid plan starts at $16/moWhat is good?
Cheaper than its alternatives.
Easy to use.
Great option if you have to manage multi channels communication from place.
What is not good?
Integrations are slightly limited.
Customer care not very good.
PrivyThe paid plan starts at $20/moWhat is good?
Simple and quick to use.
What is not good?
The design portion of creating your own templates not very easy.
Expensive for no reason.
Shopify emailThe paid plan starts at $29/moWhat is good?
Good for shopify merchants who are new to this business.
What is not good?
Very basic email tool.
ClervertapThe paid plan starts at $249/moWhat is good?
Help you understand user behavior based on which you can create your marketing automations.
Helps you manage and lower the multi channels marketing costs.
What is not good?
Comes with a learning curve.
OptimoveThe paid plan starts at $4000/moWhat is good?
Turns customer data to useful insights with AI.
Helps you increase engagement and customer loyalty.
What is not good?
Clunky interface.
8 [Foolproof] Tools with Email Marketing for eCommerce 10
G2grid for email marketing tools

Our Experience:

Email marketing for eCommerce is a great way to reach your customers without relying on the search engine algorithm.

You can send a welcome email whenever a new customer joins your community or just send an abandoned cart email to win back your customers who have left the cart.

Thus, you need to purchase an eCommerce email marketing platform with the help of this comparison guide. Make sure you’re using an email service with automated functionality that supports your email marketing strategy.

New and competent email solutions with email marketing for eCommerce are available every day, well outside the list. Your purpose of using email marketing for eCommerce should not necessarily be to find a solution, which is more than a fantastic tool with email marketing for eCommerce.

For an added touch of professionalism, consider using an email signature generator to craft a distinctive signature that complements your branding.

Ensure that you’re using a solution that provides your company and clients with the right email functionality like welcome email, transactional emails, cross-sell emails, and email campaigns for promotional emails.

Questions asked while looking for email marketing for ecommerce:

What are the tools with email marketing for ecommerce?

Tools with email marketing for eCommerce are resources for designing, delivering, checking, improving, and monitoring email campaigns.
An email service provider or an ESP, like Campaign Monitor, is one of the most popular email marketing methods. ESPs often combine the business needs with critical technologies.

Can email marketing continue to function?

Email marketing is one of the most successful methods for a small organization to meet its clients by 2024. You send details, answers to problems, and other material to the email box.
Instead of uploading content to your blog, hoping that people can see it, or posting on social media, hoping that fans can see it! They still can see the issue, the logo of your firm, the services offered, etc.
Every time you send an email, even if they don’t open it immediately. You often connect with your prospects or consumers directly in this manner.

Is dealing with email marketing software challenging and time-consuming?

It takes nearly 3 hours to make an email marketing template on a mobile device appropriate with specific software with email marketing for eCommerce. Although all email marketing platforms sell easy-to-use visual email builders, some are better than others.

Do I need to simplify my business with CRM and marketing?

It makes sense that the CRM and the marketing platform with email marketing for eCommerce are the same unless you have a big business. It saves you time by linking them and making it very easy to deliver automatic emails to the right people. As a result, we can also purchase CRM automation and marketing from our offered channels.

What are platforms with email marketing for eCommerce for protection and regulatory compliance?

If you have European citizens on your mailing list, it’s best to hope that the GDPR can balance your forum. You may need to accept higher security requirements if you gather, especially confidential data. 

What are email software extensions/integrations?

It’s essential to seamlessly link your plan of email marketing for eCommerce to the other resources you use (from your accounting software to your CRM) if you want to save hours of tedious work without adding value.

Do I need a particular IP address for email marketing?

In email marketing, you can use a dedicated IP address to deliver messages only to your business. You can boost distribution with your IP address. This function includes a valuable amount of notes to firms.
Look for this capacity for ESPs, even if the organization not compatible with it. A unique IP address can increase transmission performance as the organization expands.

What is email marketing Deliverability Help?

If email marketing doesn’t work, even while email marketers don’t have several years of deliverability experience, ESPs do.
Check for ESPs that can share the details as material to demonstrates some of the essential best practices for email distribution, resources for detecting distribution challenges in a specific message or program, and data to provide input on delivery. The marketer should eventually check for an email partner.

Richa Kumari
Richa Kumari

Richa here, I am a senior software engineer and Airtable specialist with over 8 years of technical experience. Currently leading development teams at a Fortune 100 company, I possess expertise across No-code platforms, email APIs, project management, and CRM systems. I have in-depth knowledge of Airtable, including its app, API, and enterprise implementations. I also understand the broader API ecosystem, including standards, security, GraphQL, and asynchronous technologies. With a background in analyzing complex data pipelines and customer funnels, I offer valuable insights into integrating systems and managing APIs throughout their lifecycle. My articles provide actionable guidance on evaluating and implementing tools like Airtable, Salesforce, Notion, and MuleSoft. I stay up-to-date on the latest no-code platforms and CRM offerings so I can advise businesses on alignment with stakeholders, customers, and technical capabilities. As an experienced engineer, I am dedicated to sharing my knowledge so organizations can effectively leverage technology to meet strategic goals.