7/10 (Expert Score)
Product is rated as #16 in category Email Marketing Tools & Service Providers
iContact is a powerful suite of tools designed to help businesses engage with their customers more effectively.
Design
6.2
Easy to use
7.5
Price
7.1
Features
5.2
Email Delivery
9
PROS:
  • User-friendly interface
  • Multi-channel support
  • Automation capabilities
  • Analytics and reporting
  • Expert support
CONS:
  • Limited customizability
  • Limited integrations
  • Limited advanced features
  • Cost
  • Learning curve

Details about iContact

iContact is a powerful suite of tools designed to help businesses engage with their customers more effectively. With its user-friendly interface and extensive range of features, iContact can help your marketing and sales team create targeted email campaigns, manage your social media presence, and track your online interactions with customers.

Whether you’re looking to build your brand, drive sales, or simply keep your customers engaged, iContact has everything you need to succeed. With customizable templates and drag-and-drop editors, you can create professional-looking emails in no time. Plus, iContact’s advanced analytics tools make it easy to track your campaign performance and adjust your strategy as needed.

But iContact isn’t just about email. With its social media management tools, you can easily post to all your social channels from one central location, monitor your brand reputation, and track your engagement with followers. And with iContact’s robust reporting and analytics features, you can easily measure the impact of your social media efforts and adjust your strategy accordingly.

iContact is a comprehensive customer engagement platform that can help your business connect with customers and grow your brand. With its easy-to-use interface, powerful features, and expert support team, iContact is the perfect tool for any marketing or sales team looking to take their customer engagement efforts to the next level.

Key Features of iContact:

  • Email marketing: iContact offers customizable email templates and drag-and-drop editors that make it easy to create professional-looking emails. You can also segment your audience based on behavior, demographics, and other criteria to send targeted messages.
  • Social media management: With iContact’s social media management tools, you can post to multiple social channels from one central location, monitor your brand reputation, and track your engagement with followers.
  • Landing pages: iContact’s landing page builder allows you to create custom landing pages to capture leads and drive conversions. You can also use A/B testing to optimize your landing pages for better results.
  • Marketing automation: iContact’s marketing automation tools allow you to set up automated email campaigns based on triggers and behavior, such as abandoned carts or new subscribers.
  • Analytics and reporting: iContact provides robust analytics and reporting features that allow you to track your email and social media performance, measure ROI, and optimize your marketing strategy.
  • Integrations: iContact integrates with a variety of third-party tools, including Salesforce, Shopify, and WordPress, so you can streamline your workflows and maximize your productivity.
  • Expert support: iContact offers expert support via phone, email, and live chat to help you get the most out of the platform and achieve your marketing goals.

Price Plans of iContact

Free: Free for up to 250 subscribers and going up to $79/month for up to 500 subscribers. This plan includes email marketing features, list segmentation, and reporting and analytics.

Advance: Starting at $23/month for up to 1,500 subscribers and going up to $350/month for up to 50,000 subscribers. This plan includes all the features of Free Email plan, plus marketing automation, landing pages, and Salesforce integration.

Photos: iContact

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Deployment: SaaS
More details +
iContact is a powerful suite of tools designed to help businesses engage with their customers more effectively.
Design
6.2
Easy to use
7.5
Price
7.1
Features
5.2
Email Delivery
9
PROS:
  • User-friendly interface
  • Multi-channel support
  • Automation capabilities
  • Analytics and reporting
  • Expert support
CONS:
  • Limited customizability
  • Limited integrations
  • Limited advanced features
  • Cost
  • Learning curve
Show next

User Feedback Analytics of iContact

Here are the top 5 reasons why users love iContact, based on the details extracted from the positive reviews:
  1. Email Management: The product makes it easy to manage emails and automate campaigns. It is great for quick communication and reporting.
  2. Customer Service: iContact provides good customer service, and the product is easy and intuitive to use. Support is helpful when problems arise.
  3. User-Friendly Templates: The platform is user-friendly, with nice and easy-to-use templates. It is great for creating professional-looking emails.
  4. Email Marketing Features: iContact offers easy-to-use email marketing features. Users find the templates and list management functions useful. The drag-and-drop feature is also appreciated.
  5. Ease of Creation and Sending Emails: Users like the ease with which they can create and send emails and marketing messages.
Here are the top 5 reasons why some users may not be satisfied with iContact, based on the details extracted from the negative reviews:
  1. Service and Features: Some users find the service clunky and the options for features lacking. They also express dissatisfaction with the email and message functionalities.
  2. Pricing and Editor: Some users find the pricing a bit high compared to the value offered. There are also issues with the WYSIWYG editor and the segmentation features.
  3. Email Functionality: Some users are dissatisfied with the basic email functionality and the accuracy of campaign segmentation. They couldn’t utilize some features as they wished.
  4. Design and Issues: Some users encounter issues with design elements and the use of links. They also report that using the platform can be troublesome at times.
  5. Bugs and Automation: The platform is seen as buggy by some users, and they find trouble with the automation features. They also mention state shifting and issues with logs.
These user feedback analysis are based on 500 review samples, so they may not fully represent all positive and negative aspects of the product. The review samples were collected from Trustpilot, G2Crowd, Capterra, SoftwareAdvice, TechnologyAdvice, GetApp, Crozdesk.

FAQs related of iContact

1. What is iContact primary focus and how does it benefit marketers?


iContact is an email marketing platform designed to help businesses create, send, and track email campaigns. It offers features such as customizable templates, list management, segmentation, and automation, enabling marketers to engage their audience and drive conversions effectively.

2. How does iContact's pricing work and what plans are available?


iContact offers two pricing tiers: Base and Pro. Each plan includes different levels of features and support, with the Pro plan offering more advanced options. Pricing is based on the number of subscribers, with higher costs for larger lists. Visit iContact’s pricing page for a detailed breakdown of features and costs.

3. Can iContact integrate with other marketing tools and platforms?


Yes, iContact integrates with popular marketing tools and platforms such as Salesforce, Shopify, Zapier, and more. This allows you to streamline your marketing workflows and utilize iContact’s features alongside your existing marketing stack.

4. How does iContact ensure high email deliverability rates?


iContact focuses on maintaining a strong sender reputation, using authentication protocols like DKIM and SPF, and providing best practices guidance to help ensure high deliverability rates for your email campaigns. Additionally, iContact monitors and optimizes its sending infrastructure to improve deliverability.

5. Is iContact GDPR and privacy-compliant?


Yes, iContact is GDPR-compliant and provides built-in features to help you manage consent and comply with data protection regulations. They also have a detailed privacy policy and follow industry standards for handling personal data.

6. What kind of customer support does iContact offer?


iContact provides customer support through email, live chat, and phone, with priority support available for Pro plan customers. Additionally, they offer a comprehensive knowledge base, video tutorials, and webinars to help users learn how to effectively use the platform and improve their email marketing strategies.

7. Does iContact offer pre-built email templates and a drag-and-drop editor?


Yes, iContact provides a variety of pre-built email templates and a user-friendly drag-and-drop email builder, allowing you to create professional and visually appealing email campaigns with ease.

8. How does iContact handle email list management and segmentation?


iContact allows you to manage your email list using custom fields, segments, and tags. You can easily organize your subscribers based on their actions, interests, and other criteria, enabling you to send highly targeted and personalized email campaigns.

9. Can I create landing pages and opt-in forms with iContact?


iContact provides customizable opt-in forms that you can embed on your website or share through a unique URL. However, for creating landing pages, you may need to use a separate tool or integrate with a compatible landing page builder.

10. What kind of automation features does iContact offer?


iContact offers basic automation features such as autoresponders, welcome series, and triggered email campaigns based on subscriber behavior. The Pro plan provides more advanced automation options, such as workflow builders and advanced segmentation.

Specification: iContact

Common Specifications
Alternative to

Mailchimp

Customer Type

Marketers, Medium business, Nonprofits, Small business

Deployment Type

SaaS

Device Supported

Mac OS, Windows

Languages Supported

English

Pricing Model

Annual Subscription, Freemium, Monthly Subscription

Support Options

Developer Portal, FAQs/Forum, Knowledge Base

Training Options

Documentation, Videos

Specification
Email Marketing Features

AB Testing, Auto-Responders, Campaign Scheduling, Campaign Segmentation, CAN SPAM Compliance, Customer Segmentation, Drip Campaigns, Ecommerce Integration, Event Triggered Actions, Landing Pages, List Management, Mobile Responsive Emails, Social Engagement, Third Party Integrations, Web Forms, Workflow Management, Auto Notification, CRM integration, CNAME, Data import/export, GDPR-compliant, Scheduling, Social integration, Tracking

Deals & Offers of iContact

Here are the list of latest deals and alternatives available.

5 reviews for iContact

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  1. Timothy Wright

    User-friendly interface and multi-channel support.

    + PROS: iContact has a user-friendly interface and offers multi-channel support, making it easy to engage with customers effectively.
    - CONS: However, iContact has limited customizability and integrations, which can be a drawback for businesses with specific requirements and workflows.
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  2. Kalyani Hepler

    Having switched to iContact from a previous platform, I was initially skeptical. The seamless integration and user-friendly interface won me over. The real-time analytics feature provided insightful data, enhancing our email campaigns significantly. However, I did encounter a few glitches when trying to customize templates, requiring me to spend extra time troubleshooting.

    + PROS: Excellent real-time analytics, user-friendly interface, seamless integration with other platforms.
    - CONS: Template customization can be glitchy, sometimes requiring additional troubleshooting.
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  3. Adora Lisle

    iContact has been a game-changer for our email marketing strategy. The automation tools are top-notch, allowing for efficient scheduling and segmentation. This has led to a noticeable increase in our campaign effectiveness. Their customer service can be slow to respond, which was frustrating when I faced urgent issues.

    + PROS: Superior automation tools for efficient email scheduling and segmentation.
    - CONS: Customer service response times can be slow, especially during urgent issues.
    Helpful(0) Unhelpful(0)You have already voted this
  4. Frigyes Waits

    As a frequent user, I appreciate its robust reporting features which provide deep insights into campaign performance. It’s incredibly helpful for tweaking future strategies. However, the pricing structure can be a bit steep, especially for small businesses or startups. This aspect makes it a bit challenging for smaller teams with limited budgets.

    + PROS: Robust reporting features offering deep campaign insights.
    - CONS: Pricing structure can be prohibitive for small businesses or startups with limited budgets.
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  5. Jitendra Hoopes

    iContact has facilitated a smooth migration from our old system. Its integration with our CRM system is seamless, enhancing our workflow efficiency. The drag-and-drop editor is intuitive, but I’ve noticed it lacks some advanced design options, limiting our creative possibilities.

    + PROS: Seamless CRM integration and intuitive drag-and-drop editor.
    - CONS: Limited advanced design options in the drag-and-drop editor, restricting creative possibilities.
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