Brevo has emerged as a significant player in the marketing automation space, but does its pricing really align with the value it offers?
As businesses increasingly seek cost-effective yet powerful tools to manage their marketing, Brevo pricing plans have raised the question: Is it worth your hard-earned marketing budget?
Let’s face it, finding the right marketing tool is like searching for the perfect recipe—you want the right ingredients (features) at the right cost. Brevo, previously known as Sendinblue, offers a range of pricing options, from free to enterprise-level plans. With features like email marketing, SMS campaigns, CRM management, and marketing automation, Brevo promises to be a one-stop shop for small to medium-sized businesses.
But before you get too excited about the versatility Brevo offers, we’ll dive deep into its pricing models and determine whether you’re getting bang for your buck.
Does the free plan cover your needs?
How does it compare to competitors like Mailchimp or HubSpot?
We’ll break it all down, helping you make an informed decision about whether Brevo pricing is truly worth your marketing investment.
Brevo, has positioned itself as a go-to platform for businesses looking for an all-in-one marketing solution. It combines email marketing, SMS campaigns, CRM, and marketing automation into one cohesive package. Brevo versatility makes it ideal for small to medium-sized businesses, allowing them to streamline their marketing efforts under one roof. What sets Brevo apart is its competitive pricing and ease of use, offering scalable solutions for companies at different stages of growth, without compromising on advanced features like automation and analytics.
Here is a comparison table of Brevo price plans and key features based on the data gathered:
Feature | Free Plan | Starter Plan | Business Plan | Enterprise Plan |
---|---|---|---|---|
Emails per Month | 300 emails/day | From 5,000/month | From 5,000/month | Unlimited contacts |
Customizable Templates | Yes | Yes | Yes | Yes |
Drag & Drop Editor | Yes | Yes | Yes | Yes |
Transactional Emails | Yes | Yes | Yes | Yes |
SMS Campaigns | Yes | Yes | Yes | Yes |
No Brevo Logo | No | Yes (add-on) | Yes | Yes |
A/B Testing | No | No | Yes | Yes |
Advanced Reporting | No | Yes (basic) | Yes (advanced) | Yes (advanced) |
Marketing Automation | No | No | Yes | Yes |
Predictive Sending | No | No | Yes | Yes |
Landing Pages | No | No | Yes | Yes |
Phone Support | No | No | Yes | Yes |
24/7 Email Support | No | Yes | Yes | Yes |
Multi-User Access | No | No | Yes (add-on) | Yes |
CRM Features | Yes | Yes | Yes | Yes |
Unlimited Contacts | No | No | No | Yes |
Sub-Account Management | No | No | No | Yes |
Advanced Integrations | No | No | Yes | Yes |
White-Glove Support | No | No | No | Yes |
Enterprise-Grade Security | No | No | No | Yes |
Brevo Free Plan
Brevo Free Plan
Brevo Free Plan is perfect for small businesses or individuals just getting started with email marketing. You get up to 300 emails per day, which may seem limited, but it’s enough for testing campaigns or reaching a smaller audience. The plan also includes access to customizable email templates and a drag-and-drop editor, so even non-tech-savvy users can create beautiful emails.

Beyond emails, you can send transactional messages, SMS, and WhatsApp campaigns. While the plan is basic, it provides a solid foundation for building and testing marketing strategies without spending a dime.
- Best For: Freelancers or small businesses looking to experiment with email marketing without upfront costs.
- Pro: Provides essential email marketing features like customizable templates and transactional emails for free.
- Con: Limited by a 300 emails/day cap, making it hard to scale beyond basic campaigns.
Brevo Starter Plan
Brevo Starter Plan
The Starter Plan is designed for growing businesses ready to scale their email marketing efforts. At a starting price point, you can send over 5,000 emails per month with no daily sending limits, offering more flexibility compared to the free plan.

This plan removes the Brevo logo from your emails (available as an add-on) and provides access to basic reporting and analytics, so you can track your campaigns’ performance. With 24/7 email support, Brevo ensures you’re never left in the dark. Compared to competitors like Mailchimp and HubSpot, Brevo offers a solid entry-level solution at an affordable rate.
- Best For: Small businesses or growing companies that need more email volume and basic automation.
- Pro: Offers 5,000 emails/month with no daily limit, plus basic analytics and 24/7 email support.
- Con: Lacks advanced reporting and automation, which may hinder growth as businesses scale.
Brevo Business Plan
Brevo Business Plan
Brevo Business Plan is tailored for businesses looking to take their marketing automation to the next level. Starting at 5,000 emails per month, this plan introduces advanced features like marketing automation, predictive sending powered by AI, and multi-user access (available as an add-on). You also gain access to landing pages, crucial for building targeted marketing funnels, as well as A/B testing to optimize your campaigns.

Advanced reporting and analytics offer deeper insights into your marketing efforts, and phone support ensures you have real-time assistance when needed. Compared to the Starter Plan, Business allows for more sophisticated workflows, making it ideal for companies ready to scale their marketing operations with automation and team collaboration. This plan is particularly appealing to medium-sized businesses that require robust CRM features and personalization without the complexity (and cost) of an enterprise-level solution.
- Best For: Mid-sized businesses looking for advanced automation, A/B testing, and multi-channel marketing.
- Pro: Includes advanced features like predictive sending, CRM, and landing pages, ideal for optimizing larger campaigns.
- Con: Multi-user access comes as an add-on, which can feel restrictive for teams needing collaboration tools out of the box.
Brevo Enterprise Plan
Brevo Enterprise Plan
Brevo Enterprise Plan is designed for large-scale marketing teams that require tailored solutions and high-touch support. This plan is entirely custom-quoted, making it flexible based on your unique business needs. It includes everything from the Business Plan and adds premium features such as unlimited contacts, sub-account management for multiple brands or departments, and advanced integrations with your existing tools.
With exclusive features like tailored onboarding and enterprise-grade security, this plan caters to organizations looking for more control, customization, and dedicated support. Additionally, personalized, white-glove support ensures you have expert guidance every step of the way, making this plan ideal for large enterprises that need marketing automation at scale while maintaining tight security standards.
- Best For: Large businesses and enterprises requiring custom solutions, scalability, and enterprise-grade security.
- Pro: Offers personalized onboarding, unlimited contacts, and advanced integrations, perfect for teams managing multiple brands or departments.
- Con: Pricing is custom-quoted, making it harder to gauge affordability without contacting sales directly.
Brevo vs Competitors
Pricing Comparison of Brevo vs Competitors
When comparing Brevo pricing to other major players, it’s clear that Brevo offers a competitive edge in terms of value for money.
Brevo vs Mailchimp
Mailchimp Essentials Plan may look similar to Brevo Starter Plan, but Brevo pulls ahead with more flexibility in email volume and fewer restrictions on daily sending limits. While Mailchimp is known for its user-friendly interface, Brevo offers more affordable pricing with comparable features, making it a strong contender for SMBs.
Brevo vs ActiveCampaign
ActiveCampaign excels in advanced automation but comes at a higher cost. Brevo, on the other hand, offers robust automation features at a much lower price, making it an attractive choice for businesses seeking cost-effective marketing automation without sacrificing quality.
Brevo vs HubSpot Marketing Hub
HubSpot Marketing Hub is geared more towards enterprise-level customers, with pricing to match. Brevo offers a more accessible solution for small and mid-sized businesses, offering comparable features like CRM integration and email marketing at a fraction of the cost, making it a strong choice for businesses that don’t need HubSpot full suite of services.
Here’s a table comparing Brevo pricing plans with three other popular email marketing tools—Mailchimp, ActiveCampaign, and HubSpot—based on the number of contacts:
Number of Contacts | Brevo Starter | Mailchimp Essentials | ActiveCampaign Plus | HubSpot Starter |
---|---|---|---|---|
1,000 contacts | $17/month | $13/month | $49/month | $45/month |
5,000 contacts | $55/month | $79/month | $135/month | $87/month |
10,000 contacts | $85/month | $115/month | $175/month | $180/month |
25,000 contacts | $145/month | $230/month | $299/month | $320/month |
50,000 contacts | $250/month | $270/month | $399/month | $500/month |
100,000 contacts | $400/month | $540/month | $599/month | $1,200/month |
Our Key Observations:
HubSpot pricing becomes significantly more expensive at higher contact counts due to its integrated CRM and marketing tools.
Brevo offers competitive pricing, especially at the lower contact tiers compared to Mailchimp and HubSpot.
ActiveCampaign provides powerful automation but comes with a higher price at every tier.
Who Is Brevo Pricing Ideal For?
Who Is Brevo Pricing Ideal For?
Brevo pricing plans are designed to cater to a wide range of businesses, from freelancers to large enterprises. For small businesses or freelancers just starting, the Free Plan offers enough functionality to build a solid email marketing strategy without spending a dime. If you’re a growing company with expanding email lists and more complex marketing needs, the Starter and Business Plans provide scalable solutions with additional automation features.
Brevo affordability and extensive tools make it ideal for small to medium-sized businesses that need professional marketing tools without the enterprise-level price tag. For larger organizations, the Enterprise Plan offers robust customization, security, and support—making it a fit for businesses that require advanced solutions and hands-on assistance to manage their marketing at scale. Whether you’re looking for an affordable entry into marketing automation or a more comprehensive platform for high-volume campaigns, Brevo has a plan tailored to your business size and goals.
This table helps match the right plan with the scale and needs of a business or project:
Brevo Price Plan | Starting Price | Ideal Users |
---|---|---|
Free Plan | $0 | Freelancers, small businesses, and startups experimenting with basic email marketing and small lists. |
Starter Plan | $9/month | Small businesses scaling up, needing more email volume and basic automation with growing contact lists. |
Business Plan | $18/month | Mid-sized businesses looking for advanced features like automation, A/B testing, and CRM management. |
Enterprise Plan | Custom Quote | Large enterprises requiring tailored marketing solutions, multi-account management, and premium support. |
Brevo Flexible Pricing
How Brevo Flexible Pricing Supports Business Growth
Brevo pricing is designed to evolve with your business, offering flexible plans that scale as your marketing needs increase. Starting with the Free Plan, small businesses can access essential email marketing features without a hefty investment. As your email lists grow and you require more robust automation, upgrading to the Starter or Business Plan is seamless. These plans introduce advanced capabilities like automation workflows, predictive sending, and A/B testing, allowing you to optimize campaigns as your audience expands.
For larger organizations or businesses with more complex needs, the Enterprise Plan provides custom solutions with unlimited contacts, sub-account management, and personalized support. This flexibility ensures that as your business scales—whether you’re running multi-channel campaigns or managing multiple teams—Brevo pricing adapts, providing the right balance between affordability and functionality. Brevo truly grows alongside your business, giving you the freedom to start small and expand without the pressure of outgrowing your marketing tools.
Here is a table comparing Brevo price plans based on the number of contacts:
Number of Contacts | Starter Plan | Business Plan | Enterprise Plan |
---|---|---|---|
1,000 contacts | $17/month | $35/month | Custom Quote |
5,000 contacts | $29/month | $69/month | Custom Quote |
10,000 contacts | $39/month | $84/month | Custom Quote |
25,000 contacts | $49/month | $99/month | Custom Quote |
50,000 contacts | $69/month | $129/month | Custom Quote |
100,000 contacts | – | – | Custom Quote |
Here is a table comparing Brevo price plans based on the number of emails sent per month:
Emails Sent per Month | Starter Plan | Business Plan | Enterprise Plan |
---|---|---|---|
1,000 emails | $9/month | $18/month | Custom Quote |
10,000 emails | $17/month | $35/month | Custom Quote |
50,000 emails | $55/month | $99/month | Custom Quote |
100,000 emails | $69/month | $129/month | Custom Quote |
500,000 emails | Custom Quote | $399/month | Custom Quote |
1,200,000 emails | Custom Quote | $559/month | Custom Quote |
Our Observation
Sharing Our Observation
Here is the review for each Brevo price plan, based on personal testing and comparison with other tools:
Plan | Our Review | Comparison to Competitors | Improvements Needed |
---|---|---|---|
Free Plan | The Free Plan offers a decent starting point with 300 emails/day, but the daily cap limits growth. Great for testing, but you’ll quickly outgrow it. | Compared to Mailchimp free plan, Brevo has a higher email limit per month, but lacks advanced reporting. | Lifting the daily email cap would make it more practical for small businesses. |
Starter Plan | The Starter Plan gives more breathing room with 5,000 emails/month and no daily limits, but analytics are too basic for scaling businesses. | More affordable than ActiveCampaign entry plan, but lacks some advanced automation features. | Enhanced reporting and better automation options would significantly improve value. |
Business Plan | Business Plan offers robust automation, A/B testing, and phone support. Great for mid-sized teams, but multi-user access feels like an unnecessary add-on. | Beats Mailchimp on automation and support. However, ActiveCampaign offers deeper CRM features for a similar price. | Include multi-user access without extra cost and offer more CRM tools to stay competitive. |
Enterprise Plan | Enterprise gives you all the customization you could want, but the pricing is unclear. Perfect for large teams that need scalability and security. | Competitive with HubSpot and Salesforce for large-scale teams, but lacks the brand reputation those tools hold in the enterprise market. | More transparency in pricing and a clearer feature breakdown would make it easier for decision-makers. |
FAQs
Questions About Brevo Pricing and Features
What does Brevo Free Plan include, and is it enough for small businesses?
The Free Plan includes 300 emails per day, customizable templates, and basic SMS/WhatsApp campaigns. For small businesses just starting out, it offers a solid foundation but has limitations in email volume and advanced features.
How does Brevo pricing compare to competitors like Mailchimp and ActiveCampaign?
Brevo is generally more affordable, offering similar features at lower price points. Mailchimp and ActiveCampaign may provide more advanced automation but at a higher cost.
What are the hidden costs or additional expenses in Brevo pricing?
Some hidden costs include SMS credits, transactional emails, and add-ons like removing the Brevo logo or gaining access to premium support.
Is Brevo Enterprise plan worth the investment for large businesses?
Yes, for large businesses needing advanced customization, dedicated support, and enterprise-grade security, Brevo custom-quoted Enterprise Plan offers valuable features like unlimited contacts and sub-account management.
What makes Brevo pricing attractive for small and medium-sized businesses?
Brevo pricing is scalable and affordable, allowing businesses to start small and upgrade as they grow. Its wide range of features and flexible plans are ideal for SMBs looking for a cost-effective solution.
What is the difference between Brevo Starter and Business plans?
The Starter Plan offers basic email and automation features, while the Business Plan adds advanced features like predictive sending, multi-user access, A/B testing, and phone support.
How customizable is Brevo pricing for specific business needs?
Brevo Enterprise Plan is fully customizable based on your business needs, allowing for personalized support, exclusive features, and tailored onboarding.
Can I upgrade or downgrade Brevo plans easily if my needs change?
Yes, Brevo offers the flexibility to upgrade or downgrade between plans as your business needs evolve, making it easy to adapt your subscription.
Does Brevo offer discounts or special pricing for non-profits or educational institutions?
Brevo does provide special pricing or discounts for non-profits and educational institutions. It’s recommended to contact their sales team for more information on eligibility.
How does Brevo pay-as-you-go pricing work for transactional emails and SMS credits?
Brevo offers pay-as-you-go pricing for transactional emails and SMS credits, allowing businesses to purchase what they need without committing to a full monthly plan, offering flexibility for businesses with varying marketing volumes.