10 Email Marketing Platforms with Exceptional Deliverability Rates

Email Marketing Platforms with Exceptional Deliverability Rates
In our analysis, we've identified ten email marketing platforms known for their exceptional deliverability rates. These platforms ensure your messages reach your audience, increasing your marketing campaign's effectiveness. We consider various factors like sender reputation, list quality, and email content, which are vital for avoiding spam filters and improving overall reach. Our guide also includes tips for enhancing email deliverability, like authenticating emails and maintaining a clean email list. This selection will help businesses make informed choices for successful email marketing strategies.

In today’s fast-paced digital world, staying in touch with customers and potential clients is crucial for any business. Email marketing has emerged as one of the most effective ways to do just that. With the ability to reach a wide audience, convey personalized messages, and achieve high conversion rates, it is no wonder that email marketing remains a top choice for businesses of all sizes.

Importance of email deliverability rates

However, having a great email marketing campaign is not enough if your emails don’t make it to the recipient’s inbox. That is where email deliverability rates come into play. Exceptional email deliverability rates ensure that your messages are not landing in spam folders or being blocked by email service providers, ultimately increasing your chances of achieving your marketing goals.

Email Marketing Platforms with Exceptional Deliverability Rates:

Best value
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MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns. With features like automation, landing pages, and integrations, it offers a flexible and affordable solution for all your email marketing needs.
Deployment: SaaS
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MailerLite is a powerful email marketing software designed to help businesses of all sizes create and manage successful email campaigns.
Design
8.7
Easy to use
8.3
Price
9.5
Features
10
Email Delivery
9.2
PROS:
  • Easy to use
  • Real Time Analytics
  • Event Triggered Actions
  • Drip Campaigns
  • Lead Generation
CONS:
  • SMS Marketing
  • Plan expiry notification
  • Refund Policy
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Omnisend is a robust and user-friendly platform that empowers your marketing and sales teams to create highly targeted and personalized email, SMS campaigns that resonate with your ecommerce customers.
Deployment: SaaS
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Omnisend is your all-in-one solution for ecommerce customer engagement through email, SMS, push notification marketing.
Design
7.3
Easy to use
9.4
Price
9.5
Features
8.8
Email Delivery
9
PROS:
  • Automation
  • Customization
  • Segmentation
  • Reporting and Analytics
  • Ecommerce Integrations
CONS:
  • Cost
  • Learning Curve
  • Limited Features
  • Platform Dependency
  • Support
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Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively. With a range of features including email campaigns, SMS messaging, automation workflows, and performance analytics, Brevo offers businesses an all-in-one solution for managing their marketing efforts.
Deployment: Cloud Hosted, SaaS
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Brevo is a comprehensive marketing automation platform designed to help businesses of all sizes communicate with their customers effectively.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Feedback
4.5
PROS:
  • Subscriber Management
  • Campaign Management
  • Value for money
  • Customer Service
  • Email Campaigns
CONS:
  • eCommerce Integration
  • Customer Survey
  • Support
  • Slowness
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AWeber is an all-in-one email marketing platform that helps businesses of all sizes create and send engaging emails to their subscribers. With features such as automation, landing pages, and split testing, AWeber makes it easy to grow and engage with your email list.
Deployment: Cloud Hosted, SaaS
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AWeber is an all-in-one email marketing platform that helps businesses of all sizes create and send engaging emails to their subscribers. With features such as automation, landing pages, and split testing, AWeber makes it easy to grow and engage with your email list.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Feedback
4.5
PROS:
  • Awesome Price
  • Best featured functions on market
  • App is very easy to use
  • Design in unique and very user friendly
CONS:
  • Support is slow sometimes
  • No video in docs
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Getresponse is a comprehensive online marketing platform that provides a range of tools to help businesses create, manage, and execute effective digital marketing campaigns. With its suite of features, Getresponse can help you increase brand awareness, drive traffic to your website, engage with your audience, and ultimately, grow your business.
Deployment: Cloud Hosted, SaaS
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Getresponse is a comprehensive online marketing platform that provides a range of tools to help businesses create, manage, and execute effective digital marketing campaigns.
Design
6.4
Easy to use
7.5
Price
9.5
Features
10
Email Delivery
9
PROS:
  • Easy-to-use interface
  • Comprehensive suite of features
  • Marketing automation
  • Integration
  • Analytics
CONS:
  • Limited customizability
  • Limited flexibility
  • Learning curve
  • Pricing
  • Customer support
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Moosend is a popular email marketing application that can help small marketing teams run successful email campaigns.
Deployment: Cloud Hosted, SaaS
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Moosend is a popular email marketing application that can help small marketing teams run successful email campaigns.
Design
2.5
Easy to use
7.5
Price
9.5
Features
10
Email Delivery
9
PROS:
  • Easy-to-use
  • Automation
  • Analytics
  • Integrations
  • Excellent customer support
CONS:
  • Limited free plan
  • Limited design options
  • Limited A/B testing options
  • Limited customization options
  • Pricing
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Constant Contact is an all-in-one marketing platform designed to help businesses of all sizes grow and succeed.
Deployment: Cloud Hosted, SaaS
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Constant Contact is an all-in-one marketing platform designed to help businesses of all sizes grow and succeed.
Design
4.9
Easy to use
6
Price
9.5
Features
10
Email Delivery
9
PROS:
  • User-Friendly Interface
  • Wide Range of Features
  • Customizable Templates
  • Detailed Analytics
  • Excellent Customer Support
CONS:
  • Limited Customization
  • Higher Cost
  • Limited Integrations
  • Limited A/B Testing
  • Deliverability Issues
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ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Deployment: Cloud Hosted, SaaS
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ConvertKit is an all-in-one email marketing platform designed for creators, bloggers, and small business owners. It offers a suite of powerful tools to help you grow and engage your email list, automate your email campaigns, and sell your products online.
Design
6.9
Easy to use
7.5
Price
7.9
Features
8.3
Email Delivery
9
PROS:
  • Powerful automation features
  • Subscriber segmentation
  • E-commerce integration
  • Support and training
  • Integrations
CONS:
  • Limited design options
  • Pricing
  • Limited reporting features
  • Limited A/B testing
  • Learning curve
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Drip is a comprehensive suite of marketing automation tools designed to help small and medium-sized businesses engage with their customers in a more personalized and effective way.
Deployment: SaaS
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Drip is a comprehensive suite of marketing automation tools designed to help small and medium-sized businesses engage with their customers in a more personalized and effective way.
Design
9.8
Easy to use
8.7
Price
7.7
Features
8.8
Email Delivery
9.9
PROS:
  • Advanced Segmentation
  • Easy Automation
  • Integrations
  • Personalization
  • Analytics
CONS:
  • Complexity
  • Cost
  • Limited Customer Support
  • Learning Curve
  • Limited Customization
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Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement. With Klaviyo, you can easily create, manage, and analyze your email campaigns, SMS messages, and social media ads all in one place.
Deployment: SaaS
More details +
Klaviyo is an all-in-one marketing automation platform designed to help businesses of all sizes drive growth through targeted and personalized customer engagement.
Design and Customization
9.7
Easy to use
9.4
Lead Management
8
Campaign Management
8.2
Reporting & Analytics
10
PROS:
  • Easy to use
  • Targeted and personalized messaging
  • Automation
  • Deep insights into customer behavior
  • Integrations with ecommerce platforms
CONS:
  • Cost
  • Steep learning curve
  • Limited SMS capabilities
  • Limited social media integrations
  • Limited customer support
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Kajabi is an essential platform for any business looking to improve their customer engagement and sales performance through effective marketing automation.
Deployment: SaaS
More details +
Kajabi is an essential platform for any business looking to improve their customer engagement and sales performance through effective marketing automation.
Design and Customization
7
Customer Management
8.5
Price
10
Campaign Management
8.5
Reporting & Analytics
7
PROS:
  • All-in-One Solution
  • Customizable Templates
  • Automation Workflows
  • Analytics and Reporting
  • Integrations
CONS:
  • Cost
  • Learning Curve
  • Limited Customization
  • Limited Email Templates
  • Limited A/B Testing
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Keap is an all-in-one solution that empowers marketing and sales teams to engage with their customers in a more meaningful way, and drive revenue growth for their business.
Deployment: Cloud Hosted, SaaS
More details +
Keap is an all-in-one solution that empowers marketing and sales teams to engage with their customers in a more meaningful way, and drive revenue growth for their business.
Design and Customization
7
Easy to use
9.9
Lead Management
7.5
Campaign Management
7.3
Reporting & Analytics
7.3
PROS:
  • Centralized Data
  • Automation
  • Customization
  • Reporting and Analytics
  • User-Friendly Interface
CONS:
  • Pricing
  • Learning Curve
  • Customer Support
  • Limited Integrations
  • Customization Limitations

Factors affecting email deliverability

While choosing a platform with high deliverability rates is important, it is also crucial to understand the factors that can impact your emails’ deliverability. Some of these factors include:

  1. Sender reputation: The reputation of your domain and IP address can impact your deliverability. A poor sender reputation can lead to your emails being flagged as spam or blocked altogether.
  2. List quality: Maintaining a clean, up-to-date email list is essential for good deliverability rates. Regularly removing bounced or inactive email addresses can help prevent deliverability issues.
  3. Email content: The content of your emails can affect deliverability, especially if it contains spam-like language or triggers spam filters.
  4. Authentication: Proper authentication protocols, such as SPF, DKIM, and DMARC, can help improve your email deliverability rates.

Tips for improving email deliverability

Here are some tips to help you improve your email deliverability rates:

  1. Authenticate your emails using SPF, DKIM, and DMARC.
  2. Maintain a clean email list by regularly updating and removing bounced or inactive addresses.
  3. Test your emails for spam triggers before sending them to your audience.
  4. Personalize your emails to avoid generic or spammy language.
  5. Monitor your sender reputation and take steps to improve it if necessary.

Conclusion

Choosing the right email marketing platform with exceptional deliverability rates can significantly improve your chances of reaching your target audience and achieving your marketing goals. By taking into consideration factors that affect email deliverability and implementing best practices, you can ensure your emails make it to the inbox and drive the results you desire.

Frequently asked questions:

Why are deliverability rates important?

High deliverability rates increase the likelihood that your emails will reach their intended recipients, which can lead to higher open rates, better engagement, and improved marketing results.

What is email deliverability?

Email deliverability is the ability of your emails to reach the intended recipient’s inbox without being marked as spam or blocked by email service providers.

Can I improve my email deliverability rates?

Yes, by following best practices such as authenticating your emails, maintaining a clean email list, and monitoring your sender reputation, you can improve your email deliverability rates.

How do I choose the best email marketing platform for my business?

Consider the features, ease of use, integrations, and deliverability rates when choosing an email marketing platform. Look for a platform that aligns with your business needs and has a proven track record of high deliverability rates.

What are some common factors that affect email deliverability?

Some common factors that can impact email deliverability include sender reputation, list quality, email content, and authentication protocols.

What are some of the best email marketing platforms with high deliverability rates?

Some of the best platforms include Mailchimp, SendinBlue, ConvertKit, GetResponse, and AWeber. Each of these platforms has robust deliverability rates, ensuring your emails reach their intended recipients.

What features should I consider in an email marketing platform?

Some key features to consider include email automation, segmentation capabilities, user-friendly interface, detailed analytics, A/B testing, and of course, deliverability rates.

How does Mailchimp ensure a high deliverability rate?

Mailchimp ensures high deliverability rates through stringent list management practices, robust infrastructure, ISP outreach, and comprehensive analytics.

What is the importance of deliverability rates in email marketing?

Deliverability rates measure the success of your emails reaching the inboxes of your target audience. High deliverability rates mean less wasted effort and higher engagement and conversion rates.

Does SendinBlue have good automation capabilities?

Yes, SendinBlue offers sophisticated email automation tools, enabling businesses to send triggered emails based on user behavior, enhancing engagement and increasing deliverability.

Can I perform A/B testing with ConvertKit?

Yes, ConvertKit offers A/B testing capabilities allowing you to test different email variables and select the option that leads to the best engagement and deliverability.

How does GetResponse maintain high deliverability rates?

GetResponse ensures high deliverability by using reliable technology, maintaining relationships with ISPs, implementing robust email authentication, and enforcing permission-based email rules.

Does AWeber support segmentation?

Absolutely, AWeber provides detailed segmentation options, enabling you to group your contacts based on their preferences or behaviors. This can lead to higher engagement and deliverability rates.

How does a user-friendly interface enhance email marketing?

A user-friendly interface makes it easier for marketers to design, execute, and track their email campaigns, which can directly influence deliverability rates and overall campaign success.

Are there any free email marketing platforms with high deliverability rates?

Yes, several platforms offer free plans with high deliverability rates, like Mailchimp and SendinBlue. However, these plans usually come with limitations, such as the number of emails you can send per month.

What role does email authentication play in deliverability?

Email authentication helps prevent phishing and spoofing, thus increasing the chances of your emails being accepted by ISPs and reaching your recipients’ inboxes, thereby improving deliverability rates.

How can I improve the deliverability rate of my emails?

Ensuring your email lists are clean and up-to-date, personalizing your emails, segmenting your audience, and complying with spam laws can improve your deliverability rates.

How can detailed analytics contribute to email marketing success?

Detailed analytics can provide insights into the effectiveness of your email campaigns, allowing you to make data-driven decisions to improve engagement and deliverability.

Can I integrate other software with these email marketing platforms?

Yes, most email marketing platforms offer integrations with CRM, ecommerce platforms, social media, and other tools, enhancing their functionality and efficiency.

Does a high deliverability rate guarantee that my emails will not land in the spam folder?

High deliverability rate increases the likelihood of your emails reaching the inbox, but it doesn’t guarantee they won’t land in the spam folder. It is also crucial to comply with spam laws and maintain good email practices.

What is the customer support like for these email marketing platforms?

Most of these platforms offer robust customer support through various channels such as email, live chat, phone, and help centers. Their support teams can assist you in troubleshooting and optimizing your email campaigns for better deliverability.

How does ConvertKit help in improving the deliverability rate?

ConvertKit employs strict email authentication practices, maintains a high sender reputation, and provides comprehensive resources on email marketing best practices to help users achieve high deliverability rates.

Can I customize my emails on SendinBlue?

Yes, SendinBlue offers customizable templates, allowing you to create engaging emails. A well-designed, personalized email can improve open rates and deliverability.

How does list management influence email deliverability?

Proper list management ensures you’re emailing to engaged and valid email addresses, reducing the risk of bounces and spam complaints, thereby improving your deliverability rates.

How can I track the success of my email campaigns on these platforms?

All of these platforms provide comprehensive analytics and reporting features. You can track metrics like open rates, click-through rates, bounce rates, and conversions to gauge the success of your email campaigns.

10 Email Marketing Platforms with Exceptional Deliverability Rates
10 Email Marketing Platforms with Exceptional Deliverability Rates

Connor Reynolds
Connor Reynolds

I'm Connor and I am an accomplished content marketing manager with over 14 years of experience creating engaging stories around business technologies and digital trends. With a passion for helping brands boost their online presence, I provide actionable insights into leveraging innovations in web design, digital marketing, SEO, and ecommerce. I have deep expertise across a wide range of solutions aimed at business growth, from SaaS tools to marketing automation to social media management. I stay on the pulse of emerging technologies and best practices so I can effectively translate complex topics into useful content for business audiences. My background in implementing digital strategies gives me a unique perspective on how brands can optimize their use of new platforms and innovations. I thrive on producing educational yet entertaining content that keeps readers up-to-date on the latest advancements influencing business success. When I'm not writing, I enjoy exploring the nuances of today's digital landscape.

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