Email marketing remains a cornerstone of business communication and marketing strategies worldwide. However, navigating the email marketing landscape in China presents unique challenges and opportunities. The necessity of finding a Mailchimp alternative in China is underscored by the country’s distinct digital ecosystem and stringent regulatory landscape. With the Great Firewall and strict data compliance laws, international platforms often face hurdles in providing seamless service. This reality makes it imperative for businesses operating within China to choose an email marketing platform that not only aligns with Chinese regulations but also resonates with user preferences and behaviors.

Identifying a platform that bridges this gap ensures that your marketing messages reach your audience effectively, fostering engagement and driving business growth in a market known for its vast potential and complexity.
Why Select Alternatives?
Why Look Beyond Mailchimp?
Mailchimp has long been the go-to email marketing solution for businesses around the globe, lauded for its ease of use, robust features, and scalable plans. However, its effectiveness wanes within the Chinese market, presenting businesses with a unique set of challenges that necessitate a pivot towards alternatives more attuned to the local digital milieu.
Firstly, deliverability issues loom large. The Great Firewall of China, a sophisticated regime of internet filters, often intercepts emails sent through platforms like Mailchimp, leading to low open rates and diminished engagement. This digital barrier not only impedes the seamless flow of marketing communications but also impacts campaign analytics and effectiveness.

Secondly, data compliance is a significant concern. China strict data protection laws, such as the Cybersecurity Law and the Personal Information Protection Law, mandate stringent data handling and storage practices. Platforms operating outside these legal frameworks risk non-compliance, which can lead to heavy penalties and loss of consumer trust.
Furthermore, the lack of localized features and support exacerbates the situation. The Chinese consumer market has distinct preferences and behaviors, necessitating tailored marketing strategies. Mailchimp generalized approach, with limited localization in terms of language support, payment options, and integrations with popular Chinese services, often falls short in meeting these specific needs.
Criteria for Selection
Criteria for Choosing an Email Marketing Tool in China
Selecting the right email marketing platform in China goes beyond just finding a tool that sends emails. The unique digital landscape and regulatory requirements of China necessitate a careful consideration of several critical factors to ensure that your chosen platform can effectively reach your audience while complying with local laws.
- Compliance with Chinese Laws: Foremost, any platform must adhere to China’s stringent data protection and privacy laws. This includes the Cybersecurity Law and the Personal Information Protection Law, which govern data collection, storage, and transfer. Ensuring that your email marketing tool complies with these regulations is not just about legal adherence but about protecting your business and your customers’ data.
- Deliverability Within the Great Firewall: The Great Firewall significantly impacts email deliverability. A suitable platform should have a proven track record of high deliverability rates within China. This often means having servers located in the country or partnerships with local ISPs to ensure emails reach their intended recipients without being blocked or filtered.
- Local Integration Capabilities: The effectiveness of your email marketing efforts can be significantly enhanced by integrating with local Chinese platforms such as WeChat, Alibaba, and Baidu. Integration capabilities allow for a more seamless and comprehensive marketing strategy that leverages China’s unique digital ecosystem.
- Local Support and Language: Access to support in your local time zone and language is crucial for resolving any issues promptly. Additionally, platforms that offer interfaces and customer support in Mandarin have a clear advantage in making the tool accessible to local teams.
- Scalability and Flexibility: The chosen platform should be able to scale with your business and adapt to the rapidly changing Chinese digital landscape. This includes flexibility in campaign customization, automation features, and analytics to refine and optimize email marketing strategies over time.
Top 5 Alternatives
The Top 5 Mailchimp Alternatives in China
The search for Affordable Mailchimp alternatives in China centers around platforms that not only navigate the unique challenges of the Chinese digital and regulatory landscape but also align with the specific needs of businesses operating within it. Here are the top five alternatives, each offering distinct advantages.
#1 Brevo
Brevo stands out as a versatile email marketing platform that caters to the diverse needs of modern businesses. Its offering extends beyond email marketing to include SMS marketing capabilities, making it a comprehensive tool for engaging with audiences across multiple channels.
The platform’s free plan is particularly appealing for small to medium-sized enterprises (SMEs) looking to explore email marketing without a significant initial investment. This plan includes a generous daily sending limit, access to basic email templates, and essential reporting features, providing businesses with a solid foundation to build their email marketing strategies.
Brevo SMS marketing capabilities are a notable advantage in the Chinese market, where mobile usage dominates digital consumption. This feature allows businesses to reach their audience directly on their mobile devices, ensuring higher engagement rates compared to email alone.

The intuitive user interface of Brevo is another highlight, making it easy for businesses to create, launch, and manage campaigns without requiring extensive technical expertise. This user-friendliness extends to its automation features, enabling businesses to set up sophisticated email sequences based on user behavior, further personalizing the customer experience.
Brevo adaptability makes it suitable for a wide range of marketing strategies, from simple newsletters to complex automation workflows, ensuring businesses can tailor their approach to meet their unique needs.
- Subscriber Management
- Campaign Management
- Value for money
- Customer Service
- Email Campaigns
- eCommerce Integration
- Customer Survey
- Support
- Slowness
#2 ActiveCampaign
ActiveCampaign distinguishes itself with its robust automation and personalization features. The platform excels in creating automated email sequences that adapt to user interactions, making it possible to deliver personalized experiences at scale. This capability is invaluable in engaging customers throughout their journey, increasing conversion rates, and fostering loyalty.
Integration of SMS and email campaigns into a cohesive marketing strategy is seamless with ActiveCampaign. This integration allows for more dynamic interactions with customers, engaging them across multiple touchpoints. Whether it’s a follow-up SMS after an email or using SMS to drive immediate actions, ActiveCampaign facilitates a multi-channel approach that resonates with the mobile-centric audience in China.

ActiveCampaign deep CRM integration further enhances its value proposition, allowing businesses to leverage detailed customer insights for targeted marketing efforts. This integration ensures that every communication is informed by up-to-date customer data, enhancing relevance and effectiveness.
- Competitive Price
- Activity Dashboard
- Good Platform
- Automation
- Good Pricing
- Cutomer Support
- Tracking
- Support
#3 GetResponse
GetResponse offers a comprehensive solution that extends beyond email marketing to include a suite of tools designed to support businesses in scaling their online presence. Its automation tools are particularly noteworthy, enabling the creation of complex user journeys based on specific actions and behaviors.

The platform’s landing page builder is a standout feature, providing businesses with the ability to create high-converting landing pages without the need for coding skills. This feature, coupled with the ability to host webinars directly within the platform, makes GetResponse an all-in-one marketing solution that supports a variety of engagement strategies.
GetResponse focus on providing a holistic marketing solution makes it ideal for businesses looking to streamline their online marketing efforts, from email campaigns to landing pages and beyond.
- Easy-to-use interface
- Comprehensive suite of features
- Marketing automation
- Integration
- Analytics
- Limited customizability
- Limited flexibility
- Learning curve
- Pricing
- Customer support
#4 Omnisend
Omnisend is tailored , offering features specifically designed to enhance online retail marketing efforts. Its email capture tools and advanced list building capabilities enable businesses to grow their subscriber base effectively, while advanced segmentation allows for highly targeted communications based on customer behavior and purchase history.

The platform’s automation features are particularly beneficial for e-commerce, enabling the creation of personalized shopping experiences through automated product recommendations, cart abandonment emails, and post-purchase follow-ups. These features help increase conversion rates and customer retention by ensuring that communications are relevant and timely.
Omnisend e-commerce focus makes it a compelling choice for online retailers looking to optimize their email marketing strategy and drive sales through personalized, automated communications.
- Automation
- Customization
- Segmentation
- Reporting and Analytics
- Ecommerce Integrations
- Cost
- Learning Curve
- Limited Features
- Platform Dependency
- Support
#5 HubSpot
HubSpot offers an all-in-one marketing solution, integrating email marketing with a suite of CRM tools, social media management, and analytics. This integration provides businesses with a comprehensive view of their marketing efforts, enabling data-driven decisions that enhance campaign effectiveness.
HubSpot email marketing tool is known for its ease of use, offering a wide range of customizable templates and a drag-and-drop editor that simplifies the creation of professional-looking emails. Combined with its powerful CRM capabilities, HubSpot allows for highly personalized email campaigns based on detailed customer profiles and interactions.

The platform’s robust analytics and reporting tools offer insights into campaign performance, enabling businesses to continuously refine their strategies for better results. HubSpot comprehensive approach to marketing makes it an excellent choice for businesses seeking to integrate their email marketing efforts with broader marketing and sales activities.
These five alternatives to Mailchimp in China offer a range of features and capabilities tailored to the unique requirements of the Chinese market. Whether your focus is on e-commerce, automation, multi-channel marketing, or comprehensive CRM integration, there’s a solution that meets your needs, ensuring compliance, engagement, and growth in this dynamic digital landscape.
Comparative Analysis
Comparative Analysis of The Available Tools
When navigating the diverse landscape of email marketing tools in China, it’s crucial to weigh the distinct features, pricing structures, and unique selling propositions (USPs) of the top alternatives. Here’s a side-by-side comparison to help you make an informed decision:
1. Brevo stands out for its affordable pricing and SMS marketing capabilities, making it a versatile choice for businesses looking to engage customers across email and mobile. Its free plan offers a generous daily sending limit, appealing to small businesses or startups testing the waters of email marketing. The platform’s intuitive user interface and automation features support sophisticated marketing strategies without requiring extensive technical knowledge.

2. ActiveCampaign excels in automation and personalization, offering detailed customer tracking and behavior-based email sequences. While its pricing reflects the advanced features it offers, the return on investment can be significant for businesses focused on creating highly personalized customer journeys. The integration of SMS and email into a cohesive strategy enhances engagement, making it a solid choice for businesses prioritizing customer experience.
3. GetResponse provides a comprehensive solution with its automation tools, landing page builder, and webinar hosting capabilities. This all-in-one approach is ideal for businesses looking to consolidate their online marketing tools into a single platform. Although potentially more costly than standalone email marketing solutions, its broad range of features offers substantial value, particularly for businesses scaling their online presence.
4. Omnisend is tailored for e-commerce, with features like advanced segmentation, email capture tools, and automated product recommendations designed to drive sales. Its focus on e-commerce integration makes it uniquely suited for online retailers seeking to enhance their marketing efforts with personalized, automated communications. Pricing is competitive, especially considering the specialized features that directly contribute to increasing conversion rates and customer retention.
5. HubSpot offers an all-in-one marketing solution, integrating email marketing with CRM, social media management, and analytics. While it may come at a higher price point, the comprehensive suite of tools provides unparalleled insights into campaign performance and customer behavior. This platform is best suited for businesses looking for a holistic marketing strategy that aligns email campaigns with broader sales and marketing efforts.

Getting Started with Migration
Navigating the Transition
Switching from Mailchimp to a new email marketing platform in China can seem daunting, but with careful planning and execution, the transition can be smooth and even open up new avenues for marketing success. Here are key steps and tips to ensure a seamless switch:
- Data Migration: Begin by exporting your subscriber list and any relevant data from Mailchimp. Most platforms offer straightforward import options, but pay attention to data formats and field mappings to avoid errors. If your chosen platform has a migration tool or support, leverage it to simplify the process.
- Reevaluate Your Strategy: Use this transition as an opportunity to reassess your email marketing strategy. Consider how the features of your new platform can enhance your campaigns. For example, if switching to a service with advanced automation capabilities, think about how you can personalize communications more effectively.
- Familiarize Yourself with the New Platform: Before diving in, take the time to understand your new tool’s interface and features. Many platforms offer free training resources, webinars, or customer support to help new users get up to speed.
- Test Everything: Before fully committing to the new platform, conduct thorough tests to ensure everything works as expected. This includes testing email deliverability, automation workflows, and integrations with other tools. Small-scale tests can prevent larger issues down the line.
- Communicate with Your Audience: Inform your subscribers about the change in a way that reassures them about the continuity and quality of your communications. This transparency can prevent confusion and maintain trust.
- Continuously Optimize: After the transition, closely monitor your campaigns‘ performance and gather feedback. This ongoing optimization will help you leverage the full potential of your new platform.
Transitioning to a new email marketing tool in China is not just about moving data; it’s an opportunity to refine your marketing strategy and better align with your audience’s needs and preferences. With careful planning and execution, this change can lead to improved performance and engagement.
In Our Experience
Choosing the right email marketing tool is pivotal for businesses aiming to navigate the intricate digital landscape of China successfully. The necessity of aligning with Chinese regulations, ensuring deliverability within the Great Firewall, and meeting the unique preferences of the local market cannot be overstated.
The alternatives to Mailchimp discussed offer diverse solutions, each with its strengths, from comprehensive marketing platforms to specialized e-commerce tools. As businesses strive to enhance their marketing strategies, the selection of an email marketing platform should be informed by a clear understanding of these tools’ capabilities in fostering engagement, ensuring compliance, and driving growth.

The right tool will not only navigate the complexities of the Chinese digital ecosystem but also unlock new opportunities for connection and conversion. Embracing these platforms can lead to a significant improvement in campaign performance and a stronger relationship with your audience, setting the stage for sustained success in this dynamic market.
FAQs
Questions Related to Alternatives available in China
What are the main challenges of email marketing in China?
Navigating email marketing in China involves addressing its unique regulatory environment, internet censorship challenges, and the distinct digital landscape. The Great Firewall imposes strict controls on internet traffic, affecting email deliverability. Additionally, data compliance with Chinese laws such as the Cybersecurity Law and the Personal Information Protection Law is non-negotiable for businesses. Understanding and integrating with local platforms and consumer behaviors also play a crucial role in crafting effective email marketing strategies.
How does Brevo compare to Mailchimp in terms of pricing and features?
Brevo offers competitive advantages over Mailchimp, particularly in the Chinese market, with its localized support and SMS marketing capabilities. Pricing models are flexible, often making Brevo more cost-effective, especially for businesses that value SMS integration and seek to comply with Chinese regulatory requirements. Brevo platform also provides an intuitive user experience, making it accessible to users regardless of their technical expertise.
Can ActiveCampaign automation features enhance my marketing strategy in China?
Absolutely. ActiveCampaign sophisticated automation and personalization capabilities are ideal for the Chinese market. The platform enables businesses to tailor their communication based on customer behavior and preferences, ensuring higher engagement rates. ActiveCampaign integration with CRM systems further enhances its utility, providing a seamless experience for both marketers and their audience.
Is GetResponse suitable for small businesses in China?
GetResponse is particularly well-suited for small to medium-sized businesses in China looking to scale. Its comprehensive suite of tools, including automation, landing pages, and webinar hosting, offers significant value without the need for multiple separate platforms. Its affordability and ease of use make it an attractive option for businesses with limited resources but ambitious growth plans.
How can Omnisend e-commerce integration benefit my online store?
For e-commerce businesses, Omnisend offers specialized features that directly address online retail challenges. Its advanced segmentation, automation, and email capture tools are designed to boost conversions and retain customers. Integrating Omnisend with your online store allows for personalized marketing campaigns based on shopping behavior and preferences, significantly enhancing the shopping experience and driving sales.