Constant Contact Pricing – Does It Offer Value for Money?

Constant Contact offers good value for money, especially for small businesses seeking easy-to-use email marketing tools. It provides features like customizable templates, automation, list management, and excellent customer support. However, its pricing is higher compared to competitors like Mailchimp and Brevo, which may offer similar features at lower costs.
Constant Contact Pricing – Does It Offer Value for Money?

When evaluating an email marketing tool like Constant Contact, pricing is often one of the first factors that come to mind. You want to know, “Am I really getting my money’s worth?” Well, let’s break it down.

Constant Contact is a robust email marketing platform, offering tools beyond just emails—think automation, social media integration, and reporting. But are these features justified by its pricing? That depends largely on the specific needs of your business. Pricing plays a critical role in determining whether a service offers real value or simply adds to your expenses.

The platform tiered pricing structure is designed to cater to different types of users, whether you’re a small startup or a large enterprise. Each pricing tier comes with its own set of features, and it’s essential to understand what you get at each level to ensure you’re selecting the plan that meets your business goals.

In a competitive market filled with other email marketing tools, choosing the right plan can make or break your budget. With Constant Contact, it’s crucial to evaluate how its pricing aligns with your business’s growth trajectory and marketing needs.

Constant Contact offers three pricing tiers: Lite, Standard, and Premium. Each plan is designed to meet the needs of different businesses, ranging from small startups to large enterprises. The Lite Plan is the most affordable, perfect for individuals or small businesses dipping their toes into email marketing. The Standard Plan offers more advanced features like automation and reporting, catering to growing businesses. Finally, the Premium Plan is tailored for enterprises needing robust solutions, offering premium features and dedicated support. Choosing the right plan ensures you don’t overspend on features you won’t use.

Here’s a comparison table based on the current price plans and features from Constant Contact . This table reflects features across different plans:

FeatureLite PlanStandard PlanPremium Plan
Email MarketingYesYesYes
Email TemplatesBasicAdvancedAdvanced
AutomationNoYesYes
Reporting & AnalyticsBasicAdvancedAdvanced
A/B TestingNoYesYes
Customer SegmentationNoYesYes
Event ManagementNoNoYes
Landing PagesYesYesYes
Ecommerce IntegrationYesYesYes
Customizable TemplatesLimitedExtensiveExtensive
Dynamic ContentNoNoYes
Mobile-Responsive EmailsYesYesYes
Social Media AdsNoYesYes
Custom Email DesignNoYesYes
Advanced Contact ManagementNoYesYes
Pop-up FormsYesYesYes
Online DonationsNoNoYes
Integrations with AppsBasicExtensiveExtensive
Priority Customer SupportNoYesYes
Custom BrandingNoYesYes
This table highlights the differences in features between Constant Contact price plans and how they cater to varying levels of business needs.

Constant Contact Lite Plan

The Lite Plan: Affordable, but What Do You Get?

The Lite Plan is Constant Contact entry-level package, offering essential tools for small businesses or individuals who are just starting their email marketing journey. Priced affordably at $12/ month, it includes basic features such as email marketing, customizable templates, and real-time analytics. Perfect for those with modest email lists, it gives users the foundational tools they need to begin building relationships with their audience. However, compared to similar pricing tiers from competitors, the Lite Plan lacks more advanced features like automation, making it best for small-scale operations.

  • Best for: Small businesses and individuals starting with email marketing who need basic tools at an affordable price.
  • Pros: User-friendly interface with essential email marketing features like customizable templates and basic reporting.
  • Cons: Lacks advanced features such as automation and advanced audience segmentation, which limits growth opportunities for expanding businesses.

Constant Contact Standard Plan

The Standard Plan: Does It Justify the Price Tag?

The Standard Plan is where Constant Contact really steps up its game, offering a more robust suite of features for businesses ready to scale. Beyond the essentials, this plan includes advanced tools like marketing automation, A/B testing, and enhanced reporting—perfect for businesses looking to boost engagement and drive conversions.

Constant Contact Price Plans

While it’s priced higher than the Lite Plan, the added value lies in its ability to automate workflows, segment contacts, and provide deeper insights into campaign performance. For growing businesses, the Standard Plan can be a powerful tool to streamline operations and maximize return on investment.

  • Best for: Growing businesses that need more advanced features like automation and audience segmentation to enhance their email marketing efforts.
  • Pros: Offers marketing automation, A/B testing, and enhanced reporting tools that help improve campaign effectiveness and save time.
  • Cons: The cost increases significantly as your contact list grows, and it can be expensive compared to competitors offering similar features.

Constant Contact Premium Plan

The Premium Plan: Is It Worth the High Price?

The Premium Plan starting at $80/month, designed for larger businesses with advanced needs, brings a range of sophisticated features to the table. Beyond the standard email marketing tools, it includes premium services like advanced automation, dynamic content, advanced reporting, and personalized support. While its price point is significantly higher, the additional value lies in its ability to scale as your business grows, offering comprehensive tools for managing large lists, segmenting customers, and integrating with third-party apps. For businesses ready to invest in a powerful marketing solution, this plan could be worth the higher cost, especially when maximizing automation and reporting.

  • Best for: Large enterprises requiring advanced tools like dynamic content, dedicated support, and extensive marketing automation for managing large-scale campaigns.
  • Pros: Comprehensive feature set, including advanced automation, custom integrations, and priority customer support tailored for large-scale operations.
  • Cons: High price point makes it less accessible for small or medium-sized businesses that don’t need full enterprise-level capabilities.

Constant Contact vs Competitors

Pricing Comparison: Constant Contact vs Competitors

When evaluating Constant Contact pricing plans, it’s essential to consider how it stacks up against its competitors. Tools like Mailchimp, Brevo, GetResponse, and ActiveCampaign offer similar services but with varied pricing structures. Constant Contact tends to sit on the higher end of the price spectrum, especially when you factor in its add-ons and premium plans.

However, where it shines is in its simplicity and user-friendly interface, making it ideal for less tech-savvy users. Competitors may offer more advanced features at lower prices, but Constant Contact strength lies in its ease of use and reliable customer support, making it a strong contender for businesses that prioritize user experience over a lower cost.

Here’s a comparison table for Constant Contact and three other popular email marketing tools—Mailchimp, Brevo, and GetResponse—with pricing for different contact list sizes:

ContactsConstant Contact (Lite)Mailchimp (Essentials)GetResponse (Email Marketing)
1,000$12/month$26.50/month$15.60/month
5,000$80/month$75/month$44.30/month
10,000$120/month$110/month$64.80/month
25,000$280/month$270/month$142.70/month
50,000$430/month$385/month$245.20/month
100,000$442/month
This table provides a comparison of monthly pricing across different plans and competitor tools, highlighting the price evolution as your contact list grows.

Before Choosing a Constant Contact Plan

Key Factors to Consider When Choosing a Constant Contact Plan

Before jumping into any Constant Contact plan, it’s crucial to take a moment and assess what your business really needs. First off, list size is a big one—are you managing a small, targeted email list, or do you plan to scale up quickly? Smaller businesses or individuals may get by with the Free or Lite plans, but as your list grows, the cost of handling larger volumes increases.

Then, think about the features. Do you need automation and advanced segmentation to personalize your campaigns, or are you fine with basic email newsletters? The Standard plan comes loaded with advanced marketing tools, but if you’re not using them fully, you might be paying for features that don’t add value to your strategy.

Another thing to watch is integration. Are you using Constant Contact alongside other tools like Shopify or WordPress? Premium tiers offer more integrations, making it easier to sync your marketing efforts across multiple platforms.

Finally, always consider customer support. Lower-tier plans typically offer limited support options, so if you anticipate needing more help along the way, a higher-tier plan might be worth the investment. In the end, your decision should align with your marketing goals, list size, and budget.

Here’s a table summarizing Constant Contact price plans and the ideal users for each plan:

Price PlanStarting PriceIdeal Users
Lite Plan$12/monthSmall businesses, startups, and individuals starting with basic email marketing.
Standard Plan$35/monthGrowing businesses needing more automation and advanced marketing features.
Premium Plan$80/monthLarge enterprises requiring comprehensive tools like advanced automation, custom integrations, and dedicated support.
This table helps align each plan with the type of user best suited for its features and price.

Maximizing Your Growth

How Constant Contact Pricing Evolves with Your Business?

Constant Contact pricing structure is designed to scale alongside your business, ensuring you get more value as your needs expand. Whether you’re starting small or rapidly growing, Constant Contact offers plans that evolve to meet your demands.

The Lite Plan is ideal for small businesses and startups, providing basic email marketing tools to get you going. However, as your business grows and you require more advanced features like automation, enhanced reporting, and audience segmentation, upgrading to the Standard or Premium Plans makes sense.

The beauty of Constant Contact pricing is that it adjusts based on the size of your email list. As your subscriber base grows, the platform scales with it, charging more for larger contact lists but offering increasingly sophisticated tools. For example, businesses with thousands of contacts can benefit from deeper audience insights and more personalized customer interactions through advanced segmentation, making it easier to tailor campaigns for different customer segments.

As your business demands grow, so does the need for integrations with other platforms, whether it’s eCommerce tools like Shopify or CRMs like Salesforce. Higher-tier plans, such as the Premium Plan, offer seamless integrations to streamline your workflow, making it easier to manage both your marketing and sales efforts from one place.

By choosing the right plan at the right time, you can ensure that Constant Contact grows with your business, delivering the value you need at each stage of your marketing journey. The key is to align your plan with your business’s growth trajectory, maximizing your return on investment as you scale.

Here’s a pricing comparison table for Constant Contact based on contact list sizes:

ContactsLite PlanStandard PlanPremium Plan
1,000$12/month$55/month$110/month
2,500$30/month$75/month$150/month
5,000$50/month$110/month$200/month
10,000$80/month$310/month$275/month
25,000$120/month$225/month$425/month
50,000$280/month$460/month$575/month
100,000
This table provides the monthly pricing for each of Constant Contact main plans based on various contact list sizes.

Here’s a pricing comparison table for Constant Contact based on the number of emails sent per month:

Emails Sent per MonthLite PlanStandard PlanPremium Plan
1,000$30/month$55/month$110/month
10,000$30/month$55/month$110/month
50,000$80/month$110/month$200/month
100,000$120/month$160/month$200/month
500,000$430/month$575/month$200/month
1,200,000Custom Pricing$200/month
Constant Contact pricing adjusts based on the number of emails sent per month, with custom pricing available for high-volume senders.

Our Observation

Sharing Our Observation

Here is the review for each Constant Contact price plan, based on personal testing and comparison with other email marketing tools:

Price PlanOur ReviewComparison with CompetitorsSuggested Improvements
Lite PlanThe Lite Plan is affordable, but lacks automation. Great for beginners but limited for scaling.Cheaper than Mailchimp basic plan, but offers fewer features.Adding basic automation would improve its competitiveness.
Standard PlanOffers solid automation and segmentation. Ideal for growing businesses, though the cost adds up quickly.Comparable to GetResponse mid-tier plan but lacks some advanced analytics.Advanced reporting tools could add value for this price range.
Premium PlanFeature-rich, designed for enterprises. However, the steep price makes it less attractive for smaller businesses.More expensive than ActiveCampaign premium tier, but offers fewer advanced CRM features.Lower pricing tiers for businesses that don’t need full enterprise-level features.
This table provides feedback on features, compares Constant Contact to competitors, and suggests areas for improvement in each pricing plan.

FAQs

Questions About Constant Contact Pricing and Features

What pricing plans does Constant Contact offer?

Constant Contact offers three main pricing plans: Lite, Standard, and Premium. Each plan caters to different business sizes and needs, from basic email marketing to advanced automation and integrations.

How does Constant Contact pricing compare to other email marketing tools?

Constant Contact tends to be pricier than competitors like Mailchimp or Brevo but offers a more user-friendly experience and excellent customer support, particularly for beginners.

Are there hidden fees with Constant Contact pricing?

Yes, additional costs can arise from add-ons such as extra contacts, custom email designs, or specialized services like personal consultations.

Which Constant Contact plan offers the best value for small businesses?

The Lite Plan is ideal for small businesses, offering basic email marketing features at an affordable price, although it lacks advanced automation.

Can I get a refund if I’m unsatisfied with Constant Contact?

Constant Contact has a refund policy for those who are dissatisfied, but it’s essential to review the terms closely as there are conditions.

Does Constant Contact offer a free plan or trial?

Yes, Constant Contact offers a free trial, which allows you to explore its features before committing to a paid plan.

How does Constant Contact pricing change with the number of contacts?

The pricing scales based on the size of your contact list. As your list grows, expect to pay more for each tier.

What features do you get with the Standard Plan compared to the Lite Plan?

The Standard Plan offers advanced automation, segmentation, and enhanced reporting tools, making it more suitable for businesses focused on growth.

Is Constant Contact pricing scalable for growing businesses?

Yes, Constant Contact pricing is scalable, with higher tiers offering more robust features to accommodate the needs of expanding businesses.

Ankit Prakash
Ankit Prakash

Ankit is a seasoned technology entrepreneur and founder of Aritic and EasySendy. With over 10 years of experience building product-led B2B SaaS companies, he is focused on ambitious goals and bringing innovative platforms to market. As a Principal Founder, Ankit leads product, engineering, marketing, and strategic partnerships for Aritic's suite of sales and marketing automation tools. He has grown the brand to over $120M valuation and $8M+ in revenue since 2015. Ankit is passionate about analyzing and reviewing software to provide readers with authoritative, in-depth insights. His articles cover martech, SaaS, entrepreneurship, and other technologies based on his hands-on expertise. He stays on top of industry trends and best practices in product marketing, performance marketing, inbound marketing, and content marketing. His work has been featured in leading publications including G2Crowd, Scoop.It, Brandvertisor, Martech Advisor, Smart Insights, and more. Driven by a dedication to shaping the future of B2B SaaS, Ankit enjoys translating his experiences building, marketing, and scaling companies into actionable thought leadership.

We will be happy to hear your thoughts

Leave a reply

Sprout24
Logo
Compare items
  • Total (0)
Compare
0
Shopping cart