When evaluating an email marketing tool like Constant Contact, pricing is often one of the first factors that come to mind. You want to know, “Am I really getting my money’s worth?” Well, let’s break it down.
Constant Contact is a robust email marketing platform, offering tools beyond just emails—think automation, social media integration, and reporting. But are these features justified by its pricing? That depends largely on the specific needs of your business. Pricing plays a critical role in determining whether a service offers real value or simply adds to your expenses.
The platform tiered pricing structure is designed to cater to different types of users, whether you’re a small startup or a large enterprise. Each pricing tier comes with its own set of features, and it’s essential to understand what you get at each level to ensure you’re selecting the plan that meets your business goals.
In a competitive market filled with other email marketing tools, choosing the right plan can make or break your budget. With Constant Contact, it’s crucial to evaluate how its pricing aligns with your business’s growth trajectory and marketing needs.
Constant Contact offers three pricing tiers: Lite, Standard, and Premium. Each plan is designed to meet the needs of different businesses, ranging from small startups to large enterprises. The Lite Plan is the most affordable, perfect for individuals or small businesses dipping their toes into email marketing. The Standard Plan offers more advanced features like automation and reporting, catering to growing businesses. Finally, the Premium Plan is tailored for enterprises needing robust solutions, offering premium features and dedicated support. Choosing the right plan ensures you don’t overspend on features you won’t use.
Here’s a comparison table based on the current price plans and features from Constant Contact . This table reflects features across different plans:
Feature | Lite Plan | Standard Plan | Premium Plan |
---|---|---|---|
Email Marketing | Yes | Yes | Yes |
Email Templates | Basic | Advanced | Advanced |
Automation | No | Yes | Yes |
Reporting & Analytics | Basic | Advanced | Advanced |
A/B Testing | No | Yes | Yes |
Customer Segmentation | No | Yes | Yes |
Event Management | No | No | Yes |
Landing Pages | Yes | Yes | Yes |
Ecommerce Integration | Yes | Yes | Yes |
Customizable Templates | Limited | Extensive | Extensive |
Dynamic Content | No | No | Yes |
Mobile-Responsive Emails | Yes | Yes | Yes |
Social Media Ads | No | Yes | Yes |
Custom Email Design | No | Yes | Yes |
Advanced Contact Management | No | Yes | Yes |
Pop-up Forms | Yes | Yes | Yes |
Online Donations | No | No | Yes |
Integrations with Apps | Basic | Extensive | Extensive |
Priority Customer Support | No | Yes | Yes |
Custom Branding | No | Yes | Yes |
Constant Contact Lite Plan
The Lite Plan: Affordable, but What Do You Get?
The Lite Plan is Constant Contact entry-level package, offering essential tools for small businesses or individuals who are just starting their email marketing journey. Priced affordably at $12/ month, it includes basic features such as email marketing, customizable templates, and real-time analytics. Perfect for those with modest email lists, it gives users the foundational tools they need to begin building relationships with their audience. However, compared to similar pricing tiers from competitors, the Lite Plan lacks more advanced features like automation, making it best for small-scale operations.
- Best for: Small businesses and individuals starting with email marketing who need basic tools at an affordable price.
- Pros: User-friendly interface with essential email marketing features like customizable templates and basic reporting.
- Cons: Lacks advanced features such as automation and advanced audience segmentation, which limits growth opportunities for expanding businesses.
Constant Contact Standard Plan
The Standard Plan: Does It Justify the Price Tag?
The Standard Plan is where Constant Contact really steps up its game, offering a more robust suite of features for businesses ready to scale. Beyond the essentials, this plan includes advanced tools like marketing automation, A/B testing, and enhanced reporting—perfect for businesses looking to boost engagement and drive conversions.

While it’s priced higher than the Lite Plan, the added value lies in its ability to automate workflows, segment contacts, and provide deeper insights into campaign performance. For growing businesses, the Standard Plan can be a powerful tool to streamline operations and maximize return on investment.
- Best for: Growing businesses that need more advanced features like automation and audience segmentation to enhance their email marketing efforts.
- Pros: Offers marketing automation, A/B testing, and enhanced reporting tools that help improve campaign effectiveness and save time.
- Cons: The cost increases significantly as your contact list grows, and it can be expensive compared to competitors offering similar features.
The Premium Plan: Is It Worth the High Price?
The Premium Plan starting at $80/month, designed for larger businesses with advanced needs, brings a range of sophisticated features to the table. Beyond the standard email marketing tools, it includes premium services like advanced automation, dynamic content, advanced reporting, and personalized support. While its price point is significantly higher, the additional value lies in its ability to scale as your business grows, offering comprehensive tools for managing large lists, segmenting customers, and integrating with third-party apps. For businesses ready to invest in a powerful marketing solution, this plan could be worth the higher cost, especially when maximizing automation and reporting.
- Best for: Large enterprises requiring advanced tools like dynamic content, dedicated support, and extensive marketing automation for managing large-scale campaigns.
- Pros: Comprehensive feature set, including advanced automation, custom integrations, and priority customer support tailored for large-scale operations.
- Cons: High price point makes it less accessible for small or medium-sized businesses that don’t need full enterprise-level capabilities.
Constant Contact vs Competitors
Pricing Comparison: Constant Contact vs Competitors
When evaluating Constant Contact pricing plans, it’s essential to consider how it stacks up against its competitors. Tools like Mailchimp, Brevo, GetResponse, and ActiveCampaign offer similar services but with varied pricing structures. Constant Contact tends to sit on the higher end of the price spectrum, especially when you factor in its add-ons and premium plans.
However, where it shines is in its simplicity and user-friendly interface, making it ideal for less tech-savvy users. Competitors may offer more advanced features at lower prices, but Constant Contact strength lies in its ease of use and reliable customer support, making it a strong contender for businesses that prioritize user experience over a lower cost.
Here’s a comparison table for Constant Contact and three other popular email marketing tools—Mailchimp, Brevo, and GetResponse—with pricing for different contact list sizes:
Contacts | Constant Contact (Lite) | Mailchimp (Essentials) | GetResponse (Email Marketing) |
---|---|---|---|
1,000 | $12/month | $26.50/month | $15.60/month |
5,000 | $80/month | $75/month | $44.30/month |
10,000 | $120/month | $110/month | $64.80/month |
25,000 | $280/month | $270/month | $142.70/month |
50,000 | $430/month | $385/month | $245.20/month |
100,000 | – | – | $442/month |
Before Choosing a Constant Contact Plan
Key Factors to Consider When Choosing a Constant Contact Plan
Before jumping into any Constant Contact plan, it’s crucial to take a moment and assess what your business really needs. First off, list size is a big one—are you managing a small, targeted email list, or do you plan to scale up quickly? Smaller businesses or individuals may get by with the Free or Lite plans, but as your list grows, the cost of handling larger volumes increases.
Then, think about the features. Do you need automation and advanced segmentation to personalize your campaigns, or are you fine with basic email newsletters? The Standard plan comes loaded with advanced marketing tools, but if you’re not using them fully, you might be paying for features that don’t add value to your strategy.
Another thing to watch is integration. Are you using Constant Contact alongside other tools like Shopify or WordPress? Premium tiers offer more integrations, making it easier to sync your marketing efforts across multiple platforms.
Finally, always consider customer support. Lower-tier plans typically offer limited support options, so if you anticipate needing more help along the way, a higher-tier plan might be worth the investment. In the end, your decision should align with your marketing goals, list size, and budget.
Here’s a table summarizing Constant Contact price plans and the ideal users for each plan:
Price Plan | Starting Price | Ideal Users |
---|---|---|
Lite Plan | $12/month | Small businesses, startups, and individuals starting with basic email marketing. |
Standard Plan | $35/month | Growing businesses needing more automation and advanced marketing features. |
Premium Plan | $80/month | Large enterprises requiring comprehensive tools like advanced automation, custom integrations, and dedicated support. |
Maximizing Your Growth
How Constant Contact Pricing Evolves with Your Business?
Constant Contact pricing structure is designed to scale alongside your business, ensuring you get more value as your needs expand. Whether you’re starting small or rapidly growing, Constant Contact offers plans that evolve to meet your demands.
The Lite Plan is ideal for small businesses and startups, providing basic email marketing tools to get you going. However, as your business grows and you require more advanced features like automation, enhanced reporting, and audience segmentation, upgrading to the Standard or Premium Plans makes sense.
The beauty of Constant Contact pricing is that it adjusts based on the size of your email list. As your subscriber base grows, the platform scales with it, charging more for larger contact lists but offering increasingly sophisticated tools. For example, businesses with thousands of contacts can benefit from deeper audience insights and more personalized customer interactions through advanced segmentation, making it easier to tailor campaigns for different customer segments.
As your business demands grow, so does the need for integrations with other platforms, whether it’s eCommerce tools like Shopify or CRMs like Salesforce. Higher-tier plans, such as the Premium Plan, offer seamless integrations to streamline your workflow, making it easier to manage both your marketing and sales efforts from one place.
By choosing the right plan at the right time, you can ensure that Constant Contact grows with your business, delivering the value you need at each stage of your marketing journey. The key is to align your plan with your business’s growth trajectory, maximizing your return on investment as you scale.
Here’s a pricing comparison table for Constant Contact based on contact list sizes:
Contacts | Lite Plan | Standard Plan | Premium Plan |
---|---|---|---|
1,000 | $12/month | $55/month | $110/month |
2,500 | $30/month | $75/month | $150/month |
5,000 | $50/month | $110/month | $200/month |
10,000 | $80/month | $310/month | $275/month |
25,000 | $120/month | $225/month | $425/month |
50,000 | $280/month | $460/month | $575/month |
100,000 | – | – | – |
Here’s a pricing comparison table for Constant Contact based on the number of emails sent per month:
Emails Sent per Month | Lite Plan | Standard Plan | Premium Plan |
---|---|---|---|
1,000 | $30/month | $55/month | $110/month |
10,000 | $30/month | $55/month | $110/month |
50,000 | $80/month | $110/month | $200/month |
100,000 | $120/month | $160/month | $200/month |
500,000 | $430/month | $575/month | $200/month |
1,200,000 | – | Custom Pricing | $200/month |
Our Observation
Sharing Our Observation
Here is the review for each Constant Contact price plan, based on personal testing and comparison with other email marketing tools:
Price Plan | Our Review | Comparison with Competitors | Suggested Improvements |
---|---|---|---|
Lite Plan | The Lite Plan is affordable, but lacks automation. Great for beginners but limited for scaling. | Cheaper than Mailchimp basic plan, but offers fewer features. | Adding basic automation would improve its competitiveness. |
Standard Plan | Offers solid automation and segmentation. Ideal for growing businesses, though the cost adds up quickly. | Comparable to GetResponse mid-tier plan but lacks some advanced analytics. | Advanced reporting tools could add value for this price range. |
Premium Plan | Feature-rich, designed for enterprises. However, the steep price makes it less attractive for smaller businesses. | More expensive than ActiveCampaign premium tier, but offers fewer advanced CRM features. | Lower pricing tiers for businesses that don’t need full enterprise-level features. |
FAQs
Questions About Constant Contact Pricing and Features
What pricing plans does Constant Contact offer?
Constant Contact offers three main pricing plans: Lite, Standard, and Premium. Each plan caters to different business sizes and needs, from basic email marketing to advanced automation and integrations.
How does Constant Contact pricing compare to other email marketing tools?
Constant Contact tends to be pricier than competitors like Mailchimp or Brevo but offers a more user-friendly experience and excellent customer support, particularly for beginners.
Are there hidden fees with Constant Contact pricing?
Yes, additional costs can arise from add-ons such as extra contacts, custom email designs, or specialized services like personal consultations.
Which Constant Contact plan offers the best value for small businesses?
The Lite Plan is ideal for small businesses, offering basic email marketing features at an affordable price, although it lacks advanced automation.
Can I get a refund if I’m unsatisfied with Constant Contact?
Constant Contact has a refund policy for those who are dissatisfied, but it’s essential to review the terms closely as there are conditions.
Does Constant Contact offer a free plan or trial?
Yes, Constant Contact offers a free trial, which allows you to explore its features before committing to a paid plan.
How does Constant Contact pricing change with the number of contacts?
The pricing scales based on the size of your contact list. As your list grows, expect to pay more for each tier.
What features do you get with the Standard Plan compared to the Lite Plan?
The Standard Plan offers advanced automation, segmentation, and enhanced reporting tools, making it more suitable for businesses focused on growth.
Is Constant Contact pricing scalable for growing businesses?
Yes, Constant Contact pricing is scalable, with higher tiers offering more robust features to accommodate the needs of expanding businesses.