Email is a platform that will never get redundant. People, wherever they are, will not stop exchanging emails and subscribing to newsletters – irrespective of the number of mediums that crop up in the digital landscape.
Quite interestingly, 74+ trillion emails are sent on an annual basis. Both B2B and B2C businesses make extensive use of emails to boost customer engagement. In fact, email is undoubtedly 40 times more effective when it comes to customer acquisition.
Whether you are a one-person army or an entrepreneur, you will agree with the importance of emails. It is an integral part of any business’ content marketing strategy. And if you don’t send emails, you are missing out on a chunk of potential customers.
So I hope you are being wise and use an email marketing software that fulfils your business requirements. Speaking of tools, Aweber has been one of the most popular solutions for designing and sending HTML e-newsletters for a long time.
It helps grow the subscriber base, uses email automation to send different types of campaigns such as welcome series, product launch mailers, courses and more. Creating effective marketing funnels is easier on Aweber. No wonder it is used by multitude of users.
Moreover, Aweber integrated with various high-profile platforms such as Facebook, WordPress and PayPal, Blogger, Squarespace, Weebly, Salesforce, Freshdesk, Hubspot CRM, Intercom, Zapier, GoToMeeting, SurveyMonkey and more.
It is cost effective and has a range of pricing plans on a platter that the user can choose based on his requirements.
However, off-late the platform has seen a fall in popularity because of their user interface, which they haven’t updated since a long time. Guess what? There are other tools in the market that serve the same purpose as Aweber, and in a few cases – even better.
It took me days of research and careful consideration of services to pull out a list of Aweber alternatives that can help you and your business in everything related to email marketing.
Here are seven alternatives to Aweber that you can try depending on your business requirements:
A) EasySendy Pro
This Aweber alternative is currently used by an impressive number of brands such as Comcast, Damas Jewellery and Magnum. A hot favourite of digital marketing agencies, EasySendy Pro enables businesses to segment their email subscribers as per use and requirements and aids in conducting personalized email marketing. Let us understand what makes the tool so special:
1) Detailed dashboard
The dashboard of EasySendy Pro gives an overview of the email campaigns, subscriber lists and templates used and in the bank. It also shares information on the activities of subscribers.
2) Subscriber list segmentation
On the basis of pastinteraction, the Aweber alternative segments and targets the subscribers. You can create contact directories and move around people on how they have reacted to your communication before.
3) Drag and drop editor
A feature that is a boon, EasySendyPro allows you to create new designs, upload pre-designed templates and write plain text campaigns. It is pretty fun to do so and gives great results as it is responsive on all kinds of devices.
4) Advanced email campaigns
From plain texts to RSS feed mails and dated-based messages to autoresponders – you can experiment with everything related to email marketing on this Aweber alternative. There is nothing that you can’t do on this platform. No wonder, digital agencies love this tool as they get the liberty to run multiple campaigns.
5) Email delivery
You can add a convenient delivery centre such as SendGrid and AmazonSES to deliver your email campaigns properly. You don’t need to worry about getting blacklisted as the delivery is optimized through different IP addresses.
Many business systems such as Zapier, WooCommerce, Joomla, WordPress, Salesforce can be directly integrated with the Aweber alternative. EasySendy Pro is one of the most flexible email marketing tools out there. Is it your cup of tea?
If you compare it with other tools in the market, you will find that this is a lot more competitively priced. The payment option starts with $19 per month and caters to 10,000 subscribers from two different delivery centre servers.
Used by more than 12 million users sending more than a billion emails on a daily basis, MailChimp is a name to reckon with. Whether you are an established enterprise, a startup or a growing blogger, chances are you would have come across this Aweber alternative at some or the other point in your lives.
It is a go-to product for eCommerce companies and online stores that want to make more sales, grow faster. It has an easy sign-up process, a clean interface and efficient contact management system. You can run different types of campaigns such as regular, plain text, A/B tests and RSS.
The Aweber alternative also has built-in forms and a marketing automation system that helps create a series of emails targeted at subscribers on the basis of their previous interaction with the brand. MailChimp integrates with a variety of tools such as Google Analytics, Joomla, Hootsuite, Freshbooks and Eventbrite.
One can use the Aweber alternative for an unlimited period of time for free – adding up to 2,000 contacts and sending not more than 12,000 emails. As per your use, you can pick up a pricing plan and pay on a monthly basis.
A UK-based company, it has grown exponentially since its launch, MailerLite is said to have one of the most easy drag-and-drop editors for its users. Overall, it is a simple tool and extremely light on the pocket too. Before I ramble, let us study the features that make it such a hot marketing application as of today:
While it is easy to create email designs due to its simple interface, the best thing about the Aweber alternative is that it is responsive across devices. This doesn’t limit the users from creating different kinds of newsletters and I think that is pretty awesome.
2) Email client variety
Whether your customers use Outlook or Apple Mail or Gmail – your newsletter sent by MailerLite will offer the same visual experience. The tool is not just mobile compatible but also syncs with all kinds of mailing mediums.
3) Email campaign tracker
MailerLite measures and analyzes a variety of metrics such as clicks, unsubscribers, spam complaints, link activities and bounces. Basically, any metric that is helpful in improving email campaigns are recorded by the Aweber alternative. This way you can see where your campaign is faltering and make changes accordingly.
You can design your own forms using the tool’s link builder. The good thing is automatically directs new subscribers to the MailerLite subscriber groups. It keeps you covered from everywhere, isn’t it? It does.
5) iPad subscriber app
This is a unique feature that I have seen on very few applications and one of them is MailerLite. You can use your iPad app to act as a subscriber’s form. You don’t need the support of the internet to collect subscribers using this particular feature. The data automatically gets saved in the app’s memory folder and will get synced the moment you are online.
There are many applications that can be integrated with this Aweber alternative. Some of the big names include Zapier, ConvertPlay, SendOwl and MiloTree.
While you can store up to 1,000 subscribers and send unlimited emails every month, there is also a freemium plan you can opt for provided you are looking for more functionalities depending upon your use.
If you are looking for an all-in-one email marketing tool that can help you scale fast and boost customer retention rates, then SendinBlue is an ideal option. This Aweber alternative is an intuitive service that provides a range of services and functionalities including transactional email, SMS, marketing automation and more. Trust me – a large number of email marketers swear by SendinBlue.
Let us explore the reasons for why:
1) Email campaigns
The creation of an email marketing strategy begins with the design. Thankfully, SendinBlue has made the design process extremely easy for its customers. The plethora of email templates available on the tool are mobile friendly and can be personalized as per use.
One doesn’t need to be an expert in design to be able to craft emails that are appealing, customer-oriented and make the right impression.
Secondly, the user interface on SendinBlue has a multi-step and multi-channel campaign set up that makes marketing efforts seamless. After a few trial sessions, you will be as good as an email marketing expert with SendinBlue.
SendininBlue also does triggered campaigns. It helps in creating campaigns based on customer behaviour and targeting. For example, if a customer has your product in his cart and you want him to pay, Sendin will detect that and send him or her an email reminding him to complete the payment to purchase the product.
In eCommerce where cart abandonment is a major issue, SendinBlue is a boon. It is because of its intuitive capabilities that it is able to reduce the lag time between a customer placing a product in the cart and purchasing it drastically.
2) Transactional email and SMS
SendinBlue takes care of notifying the customer from the start of the purchase, till the shipping and delivery of the product. It also doesn’t hold back in reminding prospective customers about any upcoming sale through app alerts and push notifications.
On SendinBlue, you can observe the timing of the delivery messages and study engagement metrics to see what’s happening with the reminders that you have sent to the customers.
3) Marketing automation and workflow creation
You can literally create an easy automated flow in communication with customers and prospects on SendinBlue. The tool will allow you to create multi-step and multi-channel email campaigns easily. What I like about this Aweber alternative is that it goes the extra mile, to a different level to reach your customers at the right moment through SMS’ or emails by choosing the most preferred device.
The device could be anything – desktop, tablet or mobile phone. Your customers can’t escape any communication from you if you are using SendinBlue. It has got you covered. And I think that’s pretty cool!
It is a WordPress-friendly solution through which you can notify your customers of all the great things that your business is up to. The good thing about SendinBlue is that its dashboard is simple and you don’t need to be a techie to understand its functionality.
Once WordPress is integrated with SendinBlue, you can start building any email campaign on WordPress itself.
SendinBlue allows business operating in PrestaShop to integrate its plugin within the website. The email marketing tool ensures that the installation process is very simple for all the customers. It also helps businesses to segment their customers according to various definitions such as “who placed items in the cart that are more than a certain amount” or “whose products are lying abandoned in the cart since XYZ amount of time.
This is another platform that helps you simplify product content management. SendinBlue provides all the plugins you need to run your email marketing effectively on Magento. SMS transaction too is possible with the platform.
SendinBlue services makes it extremely easy for its users to track, monitor and optimize results in real time. Seriously – it gives a detailed picture of how the customers are responding to your communication strategy. Some of the most exciting features of Magento are as following:
- Easy segmentation of customers
- Newsletter builder
- Real time reporting
- Monitoring of transaction panel
Other integrated platforms include WooCommerce, Drupal. Project Manager, Shopify, Google Analytics, Zapier, Privy, Eventbrite, Qix, Optin Monster, PayPal, Mailchimp, Streak, Facebook and the list goes on. SendinBlue has an impressive number of plugins just like Aweber.
There is a free plan which doesn’t require any credit card sign-ups. It stores unlimited subscribers details and can send up to 9,000 emails every month. The base price of SendinBlue is 7.37$ with which you can send up to 40,000 emails per month. Aweber alternative is the Micro pack but it comes with the feature of advanced reporting.
Then comes the Bronze pack which is quite jump from $7.37 to $39 per month. The user can send up to 60,000 emails on a monthly basis. My advice is start with the free plan and then pick the right package for your business.
The main goal of SendinBlue is to support you in sending the best content to your subscribers as a part of the nurturing process. Take all the help you need to boost your business growth.
Quite interestingly, GetResponse is known as the easiest email marketing platform across the globe. It’s used by more than 3.5 lac consumers in 180+ countries. What makes it even more effective is that it is available in 21 languages. The reason I included this Aweber alternative in my list is because it is extremely user friendly and loaded with features that ensure quality marketing solutions necessary for business growth.
Let’s take a tour of its features:
1) Email designs
GetResponse provides options of over 500 pre-designed templates, 100 iStock images, mobile previews and more to make your emails look stunning. Just like other options we discussed previously, you don’t need to be an expert in design for personalizing and using these templates. You just need to pick up the right style and you are all set.
Emails are rarely read on just desktops these days. They are consumed on mobile phones and tablets too. If the email template is not responsive across devices, the overall consumer experience will be poor and they wouldn’t want to ready any more of your mails.
Trust me – you don’t want that to happen with you. GetResponse allows you a pan-device preview so that you know exactly how your content on all platforms. I think this is a great feature.
3) Advanced segmentation
No two customers are alike. Hence the communication that goes to them also has to differ. This feature will allow you to reach the right audience at the right time. You can create multiple campaigns for different groups of people.
Personalized communication can seriously boost your engagement rate because you are reaching your audience with authentic, appealing content. You can tweak the content as per the groups, change CTAs and play around with design elements.
With GetResponse, you can send emails based on demographics too. It instantly enables you to generate unique promotional code. If you send an email, you would want a response too. This feature pushes the reader to engage with you, get nurtured and in turn, grow your business at a much faster rate.
4) A/B testing
It’s a common feature these days thanks to the importance that is being given to personalization by marketers and businesses. In GetResponse, you can conduct split tests – experiment with subject lines, email content and what not! You can easily A/B test a campaign with almost 50% of the list just with the help of a slider. GetResponse is ‘that’ user-friendly.
5) Automated emails
You can create drip email marketing campaigns at the snap of a finger with GetResponse. Build a flowchart of responses you want to email to your subscribers based on their responses or how they have interacted with you before. This Aweber alternative comes handy for eCommerce brands that are always looking innovative ways to engage and nurture customers for more sales.
6) Email delivery
One of the major concerns every business faces is the fear of getting blacklisted. Businesses rely heavily on email marketing tools but many a time emails don’t reach the customer’s inbox and instead make their way to the spam folder.
And this doesn’t look good on the brand’s part. The Aweber alternative has an anti-spam team that tackles with this issue and ensures your emails always land in the inbox and you are saved from the wrath of getting blacklisted.
7) Perfect timing mail delivery
You wouldn’t want your email to be buried under the hundred other emails your subscriber gets. To deal with this, GetResponse has a tool that predicts the best delivery hour of the day. With this, the chances of the subscriber reading your email shoots up. Yay!
8) Advanced analytics
Analytics do wonders for any brand or professional. After all – we live in a data-centric world. It helps in taking measures to improve the content or the delivery whichever is the reason for subscribers not wanting to read your content.
With GetResponse you can optimize your emails based on audience’s needs and preferences. You can also get data such as likes, shares, retweets, and more to know how your content has performed. These vanity metrics can help you makes changes to your strategy, make it more succinct and effective.
9) Easy webinar solutions
Webinars have become one of the best tactics to engage audiences at a personal level and GetResponse totally understands this. The feature allows you to create and broadcast your own webinars. You don’t need to take support from any third part tools for having your own webinar sessions.
There are many applications that get connected with GetResponse directly. The list includes Shopify, LandingCube, LightSpeed, Zapier, Convertful, WordPress, GetSite Control and PayPal. I can go on and on. GetResponse has got it all overed.
All these features must come at a price right? Well, you can use all these features for free for first 30 days. The most popular package is the Pro version which comes at $49 per month which is packed with all the amazing features to grow your business.
There are four options available on the website catering to every kind of user. Are you a big business? No problem. You can go for the Enterprise solution that amasses all the features that you can think of. What is it going to be for you?
Convertkit is a hub for professional bloggers and sellers who use drip email campaigns for marketing. It offers many templates for users to create and design their own landing pages. It has a hands-on editor that is user-friendly and help you design and schedule opt-in forms, emails, web pages and more in a personalized manner.
What I like about ConvertKit is that both a marketing executive and a CMO can benefit from the product. Here are its four fantastic features:
For any business, the mailing list is their biggest asset. Convertkit uses that list to grow a business through attractive forms. Their easy-to-embed, customizable forms help in converting a casual reader into a repeat customer. The forms are responsive and adjust when placed on the sidebar or at the end of blog post.
2) Organizing and broadcasting
Convertkit is a subscriber-centric tool. It allows you to segment the subscribers from the list with the help of tags. In case you have time sensitive content, you can send one-off email broadcast to your mailing list or integrate Convertkit into your RSS feed to send weekly blog posts.
The main goal of ConvertKit is to support you in sending the best content to your subscribers as a part of the nurturing process. I say take all the help you need to boost your business growth.
Convertkit provides some of the best automation options for its users. You can create powerful, automated funnels that help you reach your customers in a better way. Set up the rules initially and see the app takeover and optimize your efforts.
You can customize a subscriber’s path based on their actions. This way you can track the kind of content your target customers want to read and then accordingly send them broadcasts based on their preference. This is a great customer retention tactic.
ConvertKit allows you to send targeted content to the right people at the right time. It segments users based on their customer journey. What better than a tool that does all the hard work for you?
4) RSS feed
ConvertKit allows you to automatically create a broadcast to deliver blogpost to audiences. You can either send broadcasts of individual posts or allow ConvertKit to round up content for a week or a month and send your audiences digests of longer periods.
The tool allows you to select days and timings to send digests to your target audience. You can make sure that the content reaches the right audiences by filtering them with tags, segments, subscription dates and even by their first names.
The email marketing software has currently partnered with industry-leading products such as Instapage, SumoMe, Zapier, WordPress, WooCommerce, Shopify, Teachable, Gumroad and more.
Their pricing starts at $49 which accommodates 3000 email subscribers, 6 landing forms and pages, 4 drip courses. This is called the Author pack and is a great choice for professional bloggers who are just starting out.
For people who are more advanced in their careers and require a solid communication strategy should go ahead with ConvertKit’s High Volume package that can easily take up to 45,000 email subscribers, offers unlimited email courses and enables you to design unlimited landing pages.
I like ConvertKit because they offer a risk-free, 60 day money back guarantee which means if you don’t like the product, you can part ways without bearing any financial loss. Great, isn’t it?
Sendlane is a fairly new email marketing tool. The product was launched in 201r and is already considered a worthy replacement for Aweber. It is an easy-to-use, effective marketing and automation software that can be used by multiple kinds of users – businesses, professionals, startups and more.
Let us take a look at the features that this Aweber alternative offers:
1) Personalized email marketing
Sendlane boasts of a sound personalization behaviour-based email marketing. With this, you can control which email is to be sent to your subscribers and customers simply on the basis of their actions. Sendlane focuses a lot on creating personalized experiences for the target audience and maximizes the engagement leading to higher sales.
2) Email retargeting
Sendlane deploys retargeting by activating and deploying workflows based on audience response to your website. It is triggered by a simple browser behaviour. From asking consumers to clear the cart to making product recommendations and offering timely discounts and promotions – the possibilities are endless.
3) Event tracking
Email marketing provides the highest ROI for any marketing channel. Yup – this still holds true after the advent of chatbots, live chat systems and push notifications. With Sendlane, you can keep track of the performance of every workflowof your emails or campaigns and optimize them accordingly for better success rates. Sounds like fun, isn’t it?
4) Email editor
Sendlane features a full drag-and-drop editor that’s built for easy use. It comes with multiple layouts, a hefty photo bank, fonts and more such fun stuff. You can customize your email in whichever you want to. Things become really easy when you have all the support you need to set up and run email campaigns.
5) Marketing automation
Sendlane boasts of a powerful customer segmentation and that is necessary to push different kinds of customers through different sales tunnels. As mentioned earlier, you can create drip campaigns to engage with prospects on the basis of their behaviour.
There are many platforms that can be currently integrated with this Aweber alternative. Some of them are Shopify, WooCommerce, Privy, UpViral, DeadlineFunnel, OutGrow, ARHive, Webinar JEO and Popup Manager.
Sendlane comes with a basic package of $25 per month with which you can add 1000 subscribers. For higher number of subscribers, the rates go up. However, there is absolutely no limit on the number of sends you can do. There is not set up cost and you can cancel or upgrade your account anytime you want. Sounds perfect, isn’t it?
So these are the seven alternatives to Aweber. What are your thoughts? I think it doesn’t matter where your business stands. You can easily make a switch to either of these email marketing software and really amp up your chances of engaging, nurturing and converting your target audience.
Did I miss any other interesting point about these providers? Know of an awesome tool you use for your business? Either way, please feel free to drop me a line in the Comments section.