Marketing Conversion Optimization Email Marketing

Thrive Leads Vs Bloom – WordPress Opt-in Comparison

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You might be working round the clock to generate Facebook likes on your company page. You thought that would help you in building an email list. To your dismay, you were so wrong.

If you are relying only on email marketing tools like AWeber, MailChimp, SendinBlue, Drip, GetResponse, you are still far away from building an original email list that will leverage your business.

Getting your users subscribed is the fastest and easiest way to build an email list. Tools like AWeber or MailChimp will not help you here. Rather, once you have built your list, these tools can perform. So everything boils down to one point: You need to include opt-in forms for your users to subscribe. For that, plugins can be of great help.

Thrive Leads vs Bloom Pop-up plugins

For instance, Stuart Walker, manager of Nichehacks says while recounting his experience of building email list:

By only adding more opt-in methods to my site I’ve increased subscribers by 147.5% in just 30 days

You can read about several other case studies like this here.

Numerous WordPress plugins make it easy to collect email addresses from your readers. I have tried many plugins that WordPress offers. Few have been a waste of money and effort; few were okay while one or two just helped me strike the chord.

Why WordPress Plugins?

Before discussing the WordPress plugins here is why WordPress is winning the game. According to recent statistics in March 2016, WordPress now powers almost 26.4% of the web. It also revealed that daily more than 500 sites go live on WordPress. The statistics also included a count of 44 thousand plugins serving various purposes for WordPress users. If this wasn’t enough, WordPress caters in 56 different languages making it easier for its users to engage and interact.

It has been revealed that over 77% companies are working to create more content that before. So, let’s keep everything aside and take a look at WordPress’s two most powerful email list building plugins: Thrive Leads and Bloom Opt-in Plugin. These plugins can also be used with WordPress Landing Page Builders.

You can also read one of my previous blog- 6 Basic Reasons why I use WordPress for Content Marketing

Thrive Leads WordPress Plugin

Thrive Leads is by far the best list building the plugin from WordPress. It covers everything for a quick list building. Starting with various opt-in forms to excellent templates, split testings to reporting- Thrive Leads has it all. The best part is, it keeps on rolling out new features.

Build email list
  • More than 30 opt-in templates
  • Seamless customization with drag and drop editor
  • Opt-in form addition to key locations
  • Numerous popover triggers
  • Targeting options in opt-in forms
Thrivethemes lead-Thrive-box
  • Advanced split testing feature (You can pit one opt-in form against another to make a better judgement)
  • Supports email providers using HTML forms
  • 2 step opt-in form
  • Shortcode placement supported
Thrivethemes lead-ribbon

Thrive Leads also supports multiple form fields, drop downs, radio forms and checkboxes. Two most amazing features that make Thrive Leads stand out are:

  1. You can add a different call to action to users who have already subscribed. For instance, you can put a download link to some free PDF or redirect them to another product page.
  2. You can send your new subscribers a free PDF or a free download for signing up with you.
Thrivethemes lead-in-content


Thrive Leads boasts of direct API integrations with some familiar names like Hubspot, Sendinblue, GoToWebinar, Drip ( Drip app review ) and more:

  • MailerLite
  • Sendy
  • arpReach
  • ConstantContact
  • InfusionSoft
  • iContact; and many more!

Update: Thrivethemes now has GDPR and CCPA related features available in all the forms. You can check complete detail here.

Price: $67
At this price, you will not just get one year of support but also lifetime updates.

GDPR and CCPA update: ThriveLeads have introduced a set of features to make your website GDPR and CCPA compliant. Here is the list of features that they have added:

Lead Generation Checkboxes for Explicit Consent in Thrive Leads.
Data overview, export, and removal.
Anonymized Data in Thrive Quiz Builder.

Bloom Email Opt-in WordPress plugin

Bloom email opt-in plugin by ElegantThemes is another favorite list building plugin for WordPress users. With easy setup and dashboard, Bloom helps you start building your email list almost right away.

It has six various display types for opt-in popups. Along with that, it offers automated triggers, customized borders, many color options, different form orientations, and display filters.
The best part of using products from ElegantThemes is their 30 days refund policy. Backed by a strong support team, constant in-flow of new features and updates, Bloom email opt-in plugin is favourited among WordPress users.

  • Easy dashboard
  • A/B testing enabled for increased conversions
  • Responsive and retina friendly
  • 6 different opt-in display types
  • Over 100 pre-designed templates
  • 3 different orientations for opt-in form
  • Customised Edges and Borders
  • Enables image orientation
  • Unlimited colour options
  • Advanced and targeted display settings


Bloom allows you to integrate around 16 major email services.

  • Mad Mimi
  • iContact
  • InfusionSoft
  • AWeber
  • OntraPort
  • emma
  • ActiveCampaign
  • SendinBlue
  • feedblitz; and many more

Price: Join ElegantTheme Membership club at $89 to download all the plugins that it provides.

Bloom GDPR and CCPA update: Bloom is fully compliant with GDPR and CCPA and has ensured that the users have the power to own their data, to get their data erased or decide how it’s used and how it’s sold.

Thrive Leads vs Bloom Opt-in: A Comparison

Rather than imposing my personal choice between these two great plugins, I will let you decide for yourself. I have used both. Hence, it is easy for me to pen down a detailed comparison between these two plugins.

Starting with the creators themselves, Thrive Leads Plugin was created by Thrive Themes while Bloom Opt-in belongs to the clan from Elegant Themes. Both the names are popular among users.

Initially, people used to worry about widgets and pop-ups only. But now things have advanced to another level. There is a host of features that people need when opting for an email list building plugin. Few standard functions that are a must have included:

  • Opt-in forms
  • scroll mats
  • Ribbons
  • Content lock
  • Inline forms
  • Options in forms
  • And so much more.

Feature Comparison

Features are one of the strongest criteria that help in deciding which plugin to use. You can check out this blog from Thrive Themes on the best practices in choosing an opt-in form.

Thrivethemes lead-slide-in

Based on features, Thrive Leads takes away the cup. Let us see why-
Here are functions that are common to both:

  • Pop-up opt-ins
  • Widget opt-in forms in sidebar
  • Inline forms
  • Slide opt-in forms
  • Content lock
  • Standard A/B testing
  • Report and analytics

Along with these, Thrive Leads also have:

  • Sticky ribbons (notification bars)
  • Scroll mats
  • 2 step opt-in forms
  • Screen filler overlay
  • Multiple choice forms
  • Advanced A/B testing (You can test one opt-in form against another)

However, these features are not present in Bloom opt-in email plugin.

thrivethemes-leads-ab-test advatages

After features, the next concern for a user will be using the plugins.

Easy to use

If you see a complicated plugin, however, beneficial it is you would go hunting for another plugin that is comparatively easy to use. In a war between 7 minutes-to-set-up and 10 minutes-to-set-up, the former will win.

Most plugins these days come with pre-designed templates that can be customized according to your needs. Both Thrive Leads and Bloom opt-in plugins bring a host of templates for its users. However, regarding setting up, Thrive Leads is little complicated in comparison to Bloom opt-in plugin.

Below I have listed down the steps to create a sidebar widget using both the plugins to provide a clear understanding. The steps begin after you have installed the respective plugins and have activated it.


To create a sidebar widget with Bloom:

  1. Click on Bloom plugin from the left of your WordPress dashboard
  2. Click on new opt-in
  3. Select widget opt-in form
  4. Name your form
  5. Connect it with your email marketing software from the list provided (If your email marketing software is not listed down, then create a custom HTML form from your tool and use it to establish a connection between Bloom and your email service)
  6. Click on ‘next’ to proceed
  7. Design your opt-in as you want. Choose any of the designs, edits fonts, colours, borders, and so on
  8. Preview your design by selecting the Sticky preview
  9. Once done, select ‘Save and exit’ at the bottom of the page
  10. Now go to widgets place, drag and drop it to the sidebar
  11. Select your form
  12. And you are done!
elegantthemes bloom pop-up types

Now let us create a sidebar widget using Thrive Leads Plugin.

  1. Go to Thrive dashboard
  2. Select Thrive Leads dashboard
  3. Choose any one option among these- Lead groups, Lead Shortcodes, Lead Thrivebox and Signup Segue. For now, let us pick Lead Groups.
  4. Select Add New option
  5. Click on Lead Shortcodes
  6. A popup opens where you now name your group
  7. Select Add Lead Groups Button
  8. Click on the Edit button
  9. Once you are on the new page, select create form
  10. Name your form
  11. Move your pencil to start editing your form
  12. Pick a design you like and fill in the form
  13. Connect with your email marketing automation software. Thrive Leads offers a host of integrations. If your email service is not on the list, follow the same method as mentioned for Bloom opt-in
  14. Now save your form and you are ready to go

Having said that, it is pretty clear that Bloom opt-in plugin is bit easier or in other words simpler than Thrive Leads. However, Thrive Leads have a host of video and text tutorials that comes handy when using it.

We are done with feature comparisons and also looked into which one is easier to use. The next deciding criteria are Support and Updates each plugin has got to offer.

Support and updates

This is a very critical aspect. Without proper support and promises to fix existing bugs or release new features, no one likes to install and use a plugin. Both Thrive Leads and Bloom provide support. While Bloom opt-in plugin provides proper documentation, Thrive Leads give you video and text tutorials.

However, regarding the last update, Thrive Leads released its most recent update sometime in March last year while Bloom opt-in is lagging behind with its last update being in August in 2014.

The Result

Both the plugins are great in their unique ways. However, on a close monitoring, it can be safely stated that Thrive Leads is few steps ahead of Bloom opt-in email plugin. I am saying this was referring to the advanced features and mechanics that Thrive Leads provide for list building. An enriched feature list, fast list building and has a host of integrations to offer. However, if you want just the basics and look for a lower budget option, Bloom opt-in is the one for you.

Other list building plugins to try

Apart from these two plugins, you can also try few more new and great plugins like the following.



Initially just a WordPress plugin, now OptinMonster is a cloud-based app. You can have fast split tests without logging in. Since it is a cloud-based app now, you can use it with any HTML based websites apart from WordPress.


  • Seamless customisation
  • Exit intent
  • Can add custom CSS
  • Shortcode placement supported
  • Page level targeting
  • Multiple opt-in form types

OptinMonster Price: Starts from $9/month



Another outstanding email list building plugin is from LeadPages.

Here are a few things that will catch your attention immediately when you start using Leadpages:

  1. Create interactive landing pages in minutes
  2. 2 step opt-in forms using LeadBoxes that can increase your conversion rate by almost 30%
  3. One click join option for your users; this means you can generate a ‘LeadLink’ through which your users can join your list, sublist or subscribe to any webinar in just a click

Apart from these, other features that make LeadPages an excellent WordPress plugin are:

  • Over 70 predesigned templates
  • Unlimited landing pages
  • Unlimited traffic
  • Mobile optimised templates
  • Entire landing page hosting
  • WordPress Plugin
  • Digital asset delivery feature
  • In-built split testing option
  • LeadBoxes and LeadLinks
  • In-built analytics
  • Supports almost all the key email list providers
  • Great support team

LeadPages Price: Starting at $37/month

Using these WordPress plugins, you can build your email list quickly and increase your site engagement by leaps and bounds. Have some other suggestions regarding list building plugins? Tell me in the comments section.

Questions asked while comparing Thrive Leads and Bloom:
What is Thrive Leads?

Thrive leads – WordPress plugin is a list building tool. It has excellent templates , offers A/B testing,  has a drag and drop editor that help you design and implement opt-in forms.

Which is the cheaper option amongst Thrive Leads and Bloom?

Bloom is a cheaper option as compared to Thrive Leads.

What do these tools do?

These tools help you to create opt-in forms for getting your visitor data.

Why do you use Thrive Leads?

When a user visits your website they should be presented with a form that urges them to enter their details that you can use to create email lists. Email marketing tools cannot help you in this case then thrive leads come to your rescue. 

Which is better, Thrive Leads or Bloom?

Thrive leads is better than Bloom. 

What are the pros and cons of these two tools?

Pros of Thrive Leads: 
1. Several number of opt-in forms. 
2. Plenty of pre-made templates
3. Smartlink features to display different offers

Cons of Thrive Leads: 
1. The reporting is fussy
2. Some terms like thriveboxes and lead shortcodes are tough to understand

Pros of Bloom:
1. Easy to use
2. Plenty of templates
3. Fair pricing

Cons of Bloom:
1. Lacks A/B testing
2. Do not have Multiple choice forms

Kateryna is a blogger from Ukraine and has been traveling across countries from the last decade. Blogging and traveling have been her passion since she got a knack of writing blog on WordPress. Kateryna is a regular guest contributor for web publications, write reviews for business productivity applications.


  1. Thank you for the review on Thrive Leads vs Bloom, They do appear to be stunning the primary issue with Thrive Leads is that it’s an asset hoard. It utilizes Admin-Ajax which will (in the event that you have movement) include somewhere around 1 and 4 seconds to every page stack. I will give Bloom a trial soon.

  2. You have not mentioned about the ThriveBox 2-Step Optin feature of the thrive leads. This is one of my favourite feature which I use on my website.

  3. I get around 3 million traffic hits on my blog and when I started using ThriveLeads; could see that it takes a lot of ajax call resource to load email capture pop-up box. Overall this delay add additional 1-3 extra seconds for each of the website visit on my blog. So, I stopped using ThriveLeads; now as pointed by you, I am using Elegentthemes Bloom Plugin.

    • Hey Abro, now I could see that much of delay is not there in Thrive Leads plugin; you can also try out once. All the pop-up javascript calls are wrappedup and clean now. Yes, in terms of smoothness in loading pop-up box, bloom is also good.

  4. I have both Bloom and Thrive. They do appear amazing. Bloom and Thrive Leads both offer a bolted content element which is something OptinMonster does not offer. Be that as it may, Thrive Leads is more confused with regards to really getting this alternative to work.

    • Albert, thanks for giving the valuable suggestion. I liked both Thrive leads and boom; did you tryout the latest version of thrive leads?

  5. Stephanie Padilla Reply

    Thrive Leads is claimed to be the best WordPress plug-in. But why? Everything that is required for efficient list building from pre-built templates to split-testing, Thrive leads has it all. Moreover, it keeps getting new updates and features which make it the best list-building plug-in for WordPress.

    • Yes Stephanie, Thrivetheme Leads has all the option which you are talking about; that’s why it is one of the top plugin for WordPress.

  6. Joseph Allen Reply

    The new features of Thrive Leads include: it offer greater that thirty options in templates, a seamless customization in the case of drag and drop editors, an option in the addition of form to the key locations, different triggers for the popovers, targeting options in case of the opt-in forms and stuff. And the best thing is that it keeps of launching new and new features.

    • Yes Joseph, Thrivethemes team is very dynamic in releasing new features to their products. That is why you always get new options to try.

  7. Hi Ankit,

    I use the lastest version of thrive leads. And YES he utilize admin ajax and slow down the website loading !!

    So i search an alternative! For me it’s the best plugin for leads without the admin ajax loading!


  8. The people with whom I work know how much I love WordPress. I use it on most of the sites and the sites of my clients. Also, it is estimated that WordPress runs 22% of all births of sites, currently about 60 million existing sites worldwide. That’s I use Bloom from Elegentthemes on most of my websites to capture leads 🙂

  9. This is an eye opener. Thank you so much, Ankit. Even I have made the same mistake of depending on Facebook likes, because of which my business never took off. Now I will go by your way and introduce an opt-in form so that anyone who loves my site can subscribe willingly by himself or herself.

  10. Raj Sharma Reply

    Nice article, Ankit. But tell me, then eventually what does an increase in Facebook likes result into? Just brand awareness?
    But doesn’t a like automatically gets a user subscribed? I got your point about opt-in forms and plugs but i’m perplexed about Facebook. As i normally like a page and start receiving updates in my Facebook account, so what is that. Is it not subscription?

    • Raj, there is huge difference in Facebook like and email subscription. Although, the end user get update from your end at there Facebook wall when they have liked your page, but the Facebook stops showing updates to them, if the end user engagement with with your posts drops. This results in inactive subscriber very soon. This is the major difference with Facebook like subscription and email subscription.

  11. Abhishek Kulkarni Reply

    Interestingly both the tools belong to the WordPress stable and in turn project WordPress as one of the future Google of websites serving platforms. Won’t they eat away into each other’s market?

    • Abhishek, Google and WordPress are working along different business lines. So, both does not have competition in first place.

  12. Harsh Agarwal Reply

    ThriveLead is by far the best building plugin from the WordPress. Bloom email is also a plugin that can be opted by the users. Bloom provides an easy setup along with the dashboard which immensely helps in building up of an email list at the moment. If compared to the features, Thrive Leads will take the first position. On the other hand, the opt-in plugin of Bloom is a bit easier than Thrive Leads.

  13. Thrive in most of the cases wins over bloom. I would like to highlight some of the drawbacks that made me a little upset with bloom is lack of drag and drop editor and it cannot be bought individually outside the elegant theme package. The pre-designed layouts are also not that different from each other they are almost same with a little variation of colors.

  14. Mildred Nelson Reply

    Thrive lead is a better pick than Bloom as of my experience I encountered a few problems while using Bloom that is not present with thrive leads.

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