Marketing is a vital part of every business, and it has become evident that automated marketing is the best way forward. Encharge, a marketing automation tool, has gone a step ahead and enabled businesses to send email to their customers and prospects.
Encharge also helps companies automate their marketing process and improve the quality of the user journey tremendously with integrations and tons of exciting features.
Encharge is also an excellent fit for startups and small businesses since the automated features help companies send behaviour-based emails and increase their revenue. Encharge might be the next one-stop solution for all email marketing and marketing automation needs.
Like any other marketing automation tool, Encharge also offers some fantastic features, integrations, and much more. Most messaging tools fail to automate workflows outside of the product, and the marketing automation tools do not understand customer behaviour.
Let us look at what makes Encharge stand apart from the crowd!
Advantages of using Encharge
Advantages of using Encharge as your automated email marketing tool
Increase trial conversion rates
Most automation tools require users to have a subscription plan with a flat fee to support them with an event and do not offer behaviour-based emails. With Encharge, you can send action-based onboarding emails. For SaaS companies, though, action-based emails are the most effective means of communication.
Action-based emails enable to increase in clickthrough rates and converts free users into paid customers. Share on XTarget users based on their actions
If you are looking to improve your customer engagement/ re-engagement through events, you will need to make customer segments (based on customer activity). It is not possible with platforms like HubSpot.
Encharge enables users to build features based on customer behaviour. Share on XCost-efficient
Encharge starts its monthly billing at $49, where it covers two thousand contacts, which is a minor spend compared to the subscription fees on any other platforms. Most of them require users to subscribe to a plan with higher prices.
Build flows with third-party apps
With Encharge, building flows with third-party apps is a lot easier when compared to the others in the market.
If you are a SaaS company looking to use Stripe as your payment provider, then Encharge is your best option. Share on XAutomated emails to your users for initiating a trial, cancelling a subscription, or converting a prospect is all made possible without any hassles.
Migrations
Setting up workflows, emails, contacts, and collaborations are much easier while getting started with Encharge. Migrations are a breeze inside Encharge!
Features of Encharge
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Email marketing features include:
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online marketing features include:
- Dynamic Content
- A/B Testing
- Mobile-Optimized
Lead management features include:
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
Basic reporting features:
- Email campaigns
- Workflow
Usecases of Encharge
- Marketing automation for onboarding, converting and retaining customers.
- Lead nurturing for trial users and customers.
- User onboarding to boost product activation
- Trial conversion for behaviour-based emails and intelligent marketing automation.
- SaaS companies can convert, onboard, and retain customers.
- Agencies can manage their clients with advanced marketing automation flows.
- Content creators can convert subscribers into customers through automated email sequences.
- Subscription businesses can create targeted messages to generate recurring revenue.
- Productized services can automate services and focus on other essential aspects.
Integrations available with Encharge
The team has intensively worked on integrations for Encharge with other apps and platforms.
Some of the common integration available are:
- Zapier
- Stripe
- Segment
- HubSpot
- Salesforce
- Calendly
- Slack
- Mailchimp
Review of Encharge
Review of Encharge
Encharge vs Active Campaign on G2
Users suggest:
Encharge be easy to use, administer, and set up. Ongoing product support, feature updates, and roadmaps were a few areas where reviewers preferred Encharge over ActiveCampaign.
Both Encharge and ActiveCampaign offers a free trial.
Building and Personalizing Emails, outbound email sending, automated email responses, and email delivery management are a few areas where the reviewers favored Encharge. Program management, budgeting, and social engagement & sharing are a few areas where ActiveCampaign was the reviewers favourite.
CRM lead integration, automated alerts, search tracking & optimization, were a few other features of Encharge that seem to be favoured by the reviewers.
Encharge vs Mailchimp on G2
While both Encharge and MailChimp offer a free trial, MailChimp also offers a free plan, Encharge begins with a Growth plan, and MailChimp offers a free plan.
Reviewers favoured Encharge for Quality of support, ease of doing business, and ease of administration.
Mailchimp Landing Pages and forms were popular among the reviewers and Social – Listening, Social Sharing, Campaigns, and Engagement. The Encharge features like managing email deliverability, sending outbound emails, automated email responses, and a few others are a favourite among the reviewers.
Reviewers found Encharge to be an excellent fit for small businesses by the reviewers from industries like Marketing & Advertising, Education management, computer software and a few others.
Encharge vs HubSpot on G2
Encharge and HubSpot offer a free trial. HubSpot also offers a free plan, but Encharge provides various subscription plans starting from $49 per month.
Marketing features like A/B testing, dynamic content, and search optimization by Encharge have received a higher rating from the reviewers.
Social features like social listening, sharing, and engagement offered by HubSpot is a favourite among the reviewers. While Encharge is best suitable for small businesses, HubSpot is ideal for a mid-size to large organization.
Marketing & Advertising, Education management, Professional Training, and Health & Wellness industries seemed to favour Encharge. However, HubSpot is a favourite among Software, Information Technology, and Internet industry.
Success stories of Encharge
Success stories of Encharge
Landbot is a chat builder with no-code and is a hot favourite among the best Fortune 500 companies. More than fifty thousand businesses depend on Landbot to create chat experience and build relationships with their customers.
Xavier Ribas, a Marketing Operations Analyst from Landbot, says, “I can assure you that Encharge is like having two full-time interns. It makes me focus 100% on analyzing the data and growing the marketing area much faster.”
The Problem
Landbot was finding it challenging to scale automation with cost-efficient methods as they grew. The marketing team needed to find a personalized onboarding experience for its new users, and they needed it to be faster. Since they were already using Autopilot adding hundreds of new users every day led to issues with scalability and pricing.
The Solution
Landbot was looking for a marketing automation platform that works well to scale its digital business. They found Encharge to be an excellent marketing automation platform to suit their growing needs and not burn a hole in the pocket.
The realistic price tag and support service made Encharge a better choice compared to Autopilot. Personalized emails based on user behaviour and the data from the Onboarding setup enabled them to create a New users email journey and stop the emails once the users become customers.
Once Landbot set up their email journey, they also found Lead qualification, customized events, remarketing campaigns, and a few other functionalities to be very useful.
Some of the initiatives that helped the Landbot team:
- Lead qualification instantly improved the sales team performance and efficiency.
- Syncing segmentation is automated.
- In-app support to users through intercom messages.
Sadock, a CRM platform, enables its users to simplify sales and customer management. Sadock is best suitable for small businesses looking to generate and close leads.
Dennis Sturm, Marketing Manager at Samdock, says,
We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Now we need less than an hour in sales and another hour in customer success. Encharge is an important part of that.
The Problem
The Samdock team realized that the cost of acquiring customers was far higher than the customer’s lifetime value. They found that multiple sales and customer interactions were very time consuming and proving costlier. None of the steps in the process was automated, which meant ROI would take years. It led them to go back to rethink their processes and strategies.
The Solution
Finding an automated marketing and sales process was their one-stop solution to their challenges. Reduced / no “touch” with customers but staying connected was the first and foremost requirement. Encharge felt like a great idea, and they pursued the email system for the marketing department.
It led Samdock team to automate many of the other processes around the product and marketing.
Sadock used Encharge for:
- Lead Nurturing
- Welcoming and onboarding new users.
- Sending newsletters and product updates
- Automated workflow for subscription management.
Using Encharge helped SamDock:
- To reduce their new customer acquisition time by upto 77%.
- Encharge enabled them to stay connected with the prospective and existing customers without utilizing a considerable workforce.
- Encharge has helped the Samdock team to become more structured and improved their conversion rates.
Getting started with Encharge
- Get to Encharge Website form here. Signup for a trial account.
- Check and setup the campaign steps during the trial period of fourteen days for free.
- Choose the subscription that is best suitable for your business; after the trial period ends.
Price Comparison with Other Tools
Price Plan comparison with other Email Marketing Tools
With numerous options available, comparing different tools based on pricing, features, and plan availability is crucial. Below is a comparison table that outlines Encharge pricing plan against other popular marketing automation tools.
| Tool | Price for 1,000 Subscribers (Monthly) | Free Plan Availability | Key Features |
|---|---|---|---|
| Encharge | $49 | No | Visual automation builder, behavioral segmentation, multi-channel messaging |
| ActiveCampaign | $29 | No | Advanced automation, CRM integration, email segmentation |
| Mailchimp | $13 | Yes | Drag-and-drop editor, audience segmentation, A/B testing |
| HubSpot | $50 | Yes | CRM, email automation, contact management, sales automation |
| GetResponse | $19 | Yes | Email marketing, landing pages, webinar capabilities |
| Klaviyo | $20 | Yes | Advanced segmentation, personalized automation, SMS marketing |
| Drip | $39 | No | E-commerce focus, segmentation, multi-channel automation |
| ConvertKit | $29 | Yes | Visual automation, tagging system, creator-focused features |
| Sendinblue | $25 | Yes | SMS marketing, transactional emails, advanced segmentation |
| Moosend | $9 | Yes | Automation workflows, drag-and-drop editor, landing pages |
| Omnisend | $16 | Yes | E-commerce focus, SMS marketing, automation workflows |
Price Plan Observations
- Encharge: Higher price point, designed for users needing advanced automation capabilities with detailed workflows.
- ActiveCampaign: Offers a balanced price for robust automation features and CRM integration.
- Mailchimp: Lower price with a free plan, ideal for beginners and those needing basic automation.
- HubSpot: Premium pricing reflects its comprehensive CRM and sales tools; good for larger teams.
- GetResponse: Affordable with a strong free plan, suitable for a broad range of marketing needs.
| Aspect | Pros | Cons |
|---|---|---|
| Ease of Use | Intuitive drag-and-drop automation builder | Can be overwhelming for beginners due to advanced features |
| Visual workflow makes it easy to see and adjust automations | Learning curve associated with the setup and configuration | |
| Automation | Highly customizable workflows tailored to specific user behavior | Limited templates compared to some competitors |
| Behavioral segmentation allows targeting based on actions, not just attributes | Requires time to set up complex automations | |
| Integration | Integrates well with a wide range of tools including CRMs, email platforms, and analytics | Some integrations may require third-party connectors or custom APIs |
| Native integrations with popular tools like HubSpot, Intercom, and Stripe | Occasional sync issues with certain integrations | |
| Multi-Channel Messaging | Supports email, SMS, and in-app messaging, allowing for omnichannel strategies | SMS and in-app messaging require additional setup and may incur extra costs |
| Personalized messaging based on user actions | SMS capabilities might be limited in certain regions | |
| Segmentation | Advanced segmentation options based on behavior, events, and customer attributes | Complex segmentation can be time-consuming to set up |
| Real-time segmentation updates as user behavior changes | Not as beginner-friendly as simpler tools with less advanced segmentation | |
| Analytics and Reporting | Detailed reports on automation performance, user engagement, and conversion rates | Reporting dashboards are not as visually polished as some competitors |
| Real-time analytics for monitoring workflow effectiveness | Limited customization options for reporting views | |
| Customer Support | Responsive support with a helpful knowledge base | Lacks 24/7 support; limited to business hours |
| Regular webinars and onboarding support for new users | No dedicated account manager unless on a higher-tier plan | |
| Scalability | Scales well for growing businesses needing complex automation | Higher cost as the subscriber count increases |
| Suitable for mid to large businesses with dynamic automation needs | Pricing can be prohibitive for small businesses or startups | |
| Design and Customization | Allows for extensive customization of email templates and workflows | Template library is smaller compared to major competitors like Mailchimp |
| Supports custom code for advanced users | Design interface can feel less modern compared to top competitors |
Ideal Users for Encharge
Who should choose Encharge?
Encharge is a marketing automation tool best suited for businesses needing advanced automation and behavioral segmentation. Below is a detailed table outlining who should consider using Encharge based on their needs and business type.
| Business Type | Reasons to Choose Encharge |
|---|---|
| Mid to Large Businesses | Need scalable automation workflows, complex segmentation, and multi-channel messaging. |
| E-commerce Companies | Benefit from behavioral segmentation and personalized messaging based on customer actions. |
| B2B Companies | Require advanced CRM integrations, lead scoring, and detailed customer journey automation. |
| SaaS Companies | Use behavioral triggers and in-app messaging to drive engagement and reduce churn. |
| Marketing Agencies | Need customizable workflows for different clients and detailed analytics to showcase results. |
| Growth-Driven Startups | Seeking advanced automation features to scale quickly and optimize customer engagement. |
| Tech-Savvy Teams | Comfortable with setting up complex automations and require in-depth customization options. |
| Businesses Needing Integration | Require seamless integration with other tools like CRMs, payment systems, and more. |
Who should not choose Encharge?
Encharge may not be suitable for small businesses or startups with limited budgets due to its higher pricing compared to simpler tools. It’s also not ideal for beginners or those without technical expertise, as its advanced features and complex automations can be overwhelming. Companies looking for basic email marketing or those needing extensive pre-built templates might find Encharge unnecessarily complex. Additionally, businesses requiring 24/7 customer support may need to consider alternatives with more accessible service options.
Quick Overview
Encharge at a glance
| Factor | Details |
|---|---|
| What We Like | Encharge offers powerful automation with a visual builder, advanced behavioral segmentation, and multi-channel messaging. It integrates well with CRMs, email platforms, and other tools. |
| What We Don’t Like | The platform can be complex for beginners and lacks a 24/7 support option. Its higher pricing can be a barrier for small businesses or startups with limited budgets. |
| Value for Money | Encharge provides great value for mid to large businesses needing advanced automation and integration capabilities, but its pricing may be high for those needing basic features. |
| Customer Support | Offers responsive support during business hours and a helpful knowledge base, but lacks 24/7 support and dedicated account managers on lower-tier plans, limiting availability for urgent assistance. |
| Who Should Use? | Best suited for mid to large businesses, e-commerce, SaaS companies, marketing agencies, and tech-savvy teams needing complex automation, behavioral segmentation, and robust integration options. |
| MailerLite Alternatives | Mailchimp, ActiveCampaign, GetResponse, Klaviyo, and Sendinblue are viable alternatives offering more affordable pricing, easier-to-use interfaces, and similar automation capabilities for small businesses. |
| Our Score | 4/5 |
Our Experience
Our Experience
Encharge enables users to improve communication with their customers, streamline their email needs, manage migrations and integrations, and automate sales and marketing processes.
Encharge is an excellent fit for startups looking to achieve –
- Nurture leads
- Streamline their email communication
- Convert trial users
- Onboard new customers
- Automate sales tasks
- Build high-conversion marketing automation flows
- Easy integrations with the marketing stack
- Zero cost and hassle-free migrations.
The market offers tons of automation tools, but it is vital to get a tool that works like a one-stop solution to all the challenges.
Encharge is best suitable for Startups specifically in the SaaS market.
Excellent marketing automation features, responsive visual canvas builder, intuitive user interface, and fantastic new customer onboarding features are some of the best and most valuable features offered by Encharge.
The third-party tool integrations, hassle-free migrations, and customer support make it a winner in this segment and the most sought-after solution for all email and marketing automation needs.
Here’s a table representing key features of Encharge:
| Feature | Rating |
|---|---|
| Visual Automation Builder | ⭐⭐⭐⭐⭐ |
| Behavioral Segmentation | ⭐⭐⭐⭐⭐ |
| Multi-Channel Messaging (Email, SMS) | ⭐⭐⭐⭐ |
| CRM Integration | ⭐⭐⭐⭐ |
| Customizable Workflows | ⭐⭐⭐⭐⭐ |
| Advanced Personalization | ⭐⭐⭐⭐ |
| Real-Time Analytics | ⭐⭐⭐⭐ |
| A/B Testing | ⭐⭐⭐⭐ |
| Trigger-Based Automations | ⭐⭐⭐⭐⭐ |
| Lead Scoring | ⭐⭐⭐⭐ |
| Native Integrations | ⭐⭐⭐⭐⭐ |
| API Access | ⭐⭐⭐⭐ |
| In-App Messaging | ⭐⭐⭐⭐ |
| Email Template Customization | ⭐⭐⭐ |
| Detailed Reporting | ⭐⭐⭐ |
| Segmentation Based on User Events | ⭐⭐⭐⭐⭐ |
| Webhooks | ⭐⭐⭐⭐ |
| Contact Management | ⭐⭐⭐⭐ |
| Form Builder | ⭐⭐⭐ |
| Subscription Management | ⭐⭐⭐⭐ |
| Dynamic Tagging | ⭐⭐⭐⭐ |
| User Onboarding Sequences | ⭐⭐⭐⭐ |
| Data Syncing | ⭐⭐⭐⭐ |
| Integration with Payment Platforms | ⭐⭐⭐⭐ |
| Customer Journey Mapping | ⭐⭐⭐⭐ |
FAQ
Before you get started with Encharge
What is Encharge?
Encharge helps its users to send emails based on the behaviour of the visitors on their website and automate the marketing process. Encharge helps users manage and streamline and automate workflows from lead qualification to third-party integrations and a hassle-free migration from a different system.
What are the features offered by Encharge?
Behaviour emails, email editor, website tracking, transaction emails, lead scoring, flow builder, broadcasts, and email personalization are some of the best features of Encharge.
Can I use Encharge for free?
Encharge offers a free trial for fourteen days. However, users must choose a suitable subscription plan based on their needs and cannot use Encharge for free after the trial period.
How can I use Encharge to automate sales?
Assigning important leads to sales representatives, automating critical sales tasks, Facebook retargeting, syncing, nurturing leads into sales opportunities, and converting them into customers can be done through Encharge.
How does Encharge work for Facebook marketing automation?
Encharge helps companies to collect user data from their website, product, and marketing stack. Encharge enables to segment users based on feature use, page views, and product behaviour. Encharge also helps users to send the right message to the right audience.
Can Encharge help to reduce cost?
Encharge helps reduce the person-hours, improve the turnaround time for lead nurturing, and automate tons of marketing processes that may have otherwise taken a humongous amount of time by the workforce.
What kind of companies can use Encharge?
Startups, small businesses, and companies in the SaaS niche may find Encharge to be most suitable for all their marketing and email automation needs.
What do you need to know about Encharge email?
Sending branded emails with drag and drop editor, automated emails for a password reset, payment receipt, and single sign-on links are a part of the Encharge emails. Designing, delivering, and analyzing emails is a breeze.
Can I use Encharge to send cold emails?
Encharge does not allow cold emails. Emailing unsolicited contacts is prohibited and may lead to suspension of the account.
How we Choose and Rate Email Marketing Applications?
Sprout24 evaluation of email marketing software prioritizes tools that are user-friendly, competitively priced, feature-rich, and scalable to accommodate business growth. The highest-rated email marketing software excelled across various categories, as well as through a rigorous 25-point testing process. Weightage of email marketing software rating:| Criteria | Percentage |
|---|---|
| Range of Features | 28% |
| Cost | 11% |
| Compliance with Email Marketing Standards | 11% |
| Ease of Use | 11% |
| Ease of Integration with Other Tools | 8.5% |
| Scalability | 8.5% |
| Customer Support | 8% |
| Deliverability Rates | 8% |
| Pricing Transparency | 3% |
| Free Trial Period | 3% |
Guide to Our Sprout24 Ratings:
| Sprout24 Rating | Description of Sprout24 Rating |
|---|---|
| ⭐⭐⭐⭐⭐ | Email marketing software with a 5-star Sprout24 rating is exceptional in its category. It offers outstanding value with a comprehensive range of features and integrations, transparent pricing, and multiple customer support options. |
| ⭐⭐⭐⭐ | Software that earns 4 or 4.5 stars is excellent. It includes all the essential features and most advanced options, but may have limitations in areas like integrations, the availability of a mobile app, or pricing transparency. |
| ⭐⭐⭐ | A 3 or 3.5-star rating indicates a solid option. While it may lack some key features or integrations, or have less transparent pricing, it could still be a viable choice, especially for businesses operating on a tight budget. |
| ⭐⭐⭐ | Software rated below 3 stars is generally deficient in several critical areas, making it unlikely to be recommended by us. |
Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
