Drip Review: Discover the Power of an AI-Based Email Marketing Platform

drip review

The biggest hindrance for any businesses, whether small or medium, is converting leads to paid customers. The question is not whether you have the best product or services to offer.

It’s more concentrated on- what marketing automation tools you have to market your product or service. When you start with email marketing you come along Mailchimp Automation suite where you can send email Newsletter campaign, Welcome emails and trigger emails along with marketing automation campaigns.

All such emails including the welcome emails help to build connections with your customers.

Marketers are moving from manual to automation. Almost 76 percent of marketers agree that automation of marketing is essential, according to Ascends2’s ‘Marketing Automation Trends‘ survey for 2016. 71 percent of businesses have already adopted automated marketing, of which 36 percent use it extensively. Reports have it that 23 percent of companies are likely to adopt the same in the near future.

Drip.co - Mailchimp Automation alternative
Drip – Better than Mailchimp Automation

Dependencies are getting replaced by powerful tools. Marketers now have the power to automate a personalized conversation with their users.

Be it lead generation, lead nurturing or converting- an automation marketing tool has a solution that encompasses everything.

You can read this post from Sujan Patel which covers about How Automated Email Drip Sequences Drive More Revenue.

mailchimp automation and drip campaign

MailChimp has now introduced marketing CRM software that make sure that you build healthy relationships with your clients. It will help you to understand your customers better while providing you several ways to reach out to them. 

MailChimp is easy to use for new as well as existing users. You can quickly organize your customer data and put them to good use for marketing purposes. 

mailchimp drip campaigns - create emails campaign

Let us review the MailChimp CRM features in details: 

  1. A holistic view of audience: With MailChimp CRM, you can view well-segmented customer data at a glance. You can easily use this information to create targeted campaigns and relay them to customers with just a few clicks. 
  2. Powerful segmentation: Now, when you have all your contacts in one place, the next thing that you might need to do is to segment the contacts. The MailChimp Segmentation tool is quite powerful that has a number of tags, segments, and groups that help you create your organizational structure quickly. 
mailchimp drip campaigns - create campaign with your  emails list
  1. Discover audience behavior: MailChimp offers growth, revenue, and engagement reports to help its users understand how their marketing is faring. It also gives individual insights and patterns to help you improve your marketing efforts. You get to know what actions have brought a surge in your purchases and what are the personal preferences. 
  2. Work on an individual level:  Once you have organized your data and found your customers insights, you can take help of the MailChimp marketing and automation tools and start working on a one to one basis. So, you are sending the right message to the right audience at the right time. 
  3. All in one customer dashboard: You do not have to switch tabs or windows to get details about your customer behavior. It already comes with pre-built segments like common tags, recent sources of growth, and even CLV, which is a great way to manage and plan your marketing efforts. 

MailChimp has been a popular choice amongst marketers for creating their emails campaign but their pricing can be a turn-off for some. So, checking out other options is a great thing to do. Also when creating drip campaigns then other tools have better customization options especially if you are e-commerce.

Update: MailChimp recently joined forces with Intuit in September 2021. Small business owners that use Intuit products can also take advantage of this partnership.

So, you are sending emails that match your audience instead of one size fits all approach.

mailchimp drip campaigns - create emails campaign with list
Hackernews Discussion about Mailchimp discussion

Drip Automation Tool – A Mailchimp Automation Alternative 

The market is full of options. Many tools have been in the market for a longer time, such as MailChimp, Marketo, and Hubspot. Despite being here for quite some time, many new automation tools are making way. One such Mailchimp Automation alternative is Drip marketing tool.

Founded by Rob Walling and launched in 2013, Drip will welcome you with the hard-hitting question prominently put up on the homepage: “why are the tools in this space so ridiculously expensive and, adding insult to injury, so hard to use?

Following with an efficient answer, Drip ensures that you know why you are here. You will love Drip because it exactly knows the pain points and vehemently addresses them for you before you start exploring the tool.

I also covered about Drip in previous post 7 Next Generation Drip Email Apps that Drive Conversion.

Features to explore

The Mailchimp Automation Alterative, Drip allows you to craft every interaction with your leads, trial users and customers like an artisan

Drip marketing automation tool has been put out as a ‘lightweight’ alternative to existing popular drip campaigns and automation tools. How exactly Drip will fit your business is explained elaborately on the homepage itself.

So, we will directly move to the unique features that make this tool a go-getter when you want to create emails campaign.

Email Opt-In Widgets

  • Instantly captures every subscriber on any and every page of your site via the live chat widget.
  • Either use an existing form you have or copy-paste the HTML form markup provided by Drip automation tool to use directly on your website.
  • Retain your users’ attention for few more seconds with a properly-timed pop-up as they are about to exit from your website.
  • If you don’t want to do coding then Drip comes with a public hosted version.

Free Crash Course on Marketing Automation

Mailchimp Automation- Drip review - match content to your customer preferences - discount
Mailchimp Automation- Drip Crash Course

Most Live chat pop-ups talk about user support, help and so on. Drip will offer you a trimmed down and a precise marketing automation crash course not at a discount but absolutely FREE. An actionable 7-part email course to stay ahead of the curve is a bonus. It can really come in handy if you are setting up your drip campaign or planning to send an email for the first time.

Automated Email Campaigns

  • Send a series of emails (Drip Campaigns), do Broadcasts to notify about a new blog or a repeated event, and create triggered automated email responses to match specific events or actions.
  • With triggered emails you are more likely to get results from your campaigns.
mailchimp emails campaign - based on conditions that matter
Drip automation
  • Flexible segment builder helps in identifying the right users for a specific email that help improve your campaign results.
mailchimp automation
  • Every email sent out goes through the Liquid templating system, which means you can edit your email content for each subscriber if needed before you send it. I think this feature can really be a savior when putting up drip campaigns.

Lead Tagging and Scoring

Drip automation tool automatically tags your users based on their actions and activities, like clicking on any link in email, visiting a page of your website, making a purchase or to any other event you have created for your users. Drip also gives you the option of adding unlimited custom fields like ‘name’, ‘phone no’ etc.

Based on the activities of your lead, Drip automatically generates a lead score, helping you to filter which are the most potential leads for conversion. So, you exactly know the customer needs and accordingly, you can design your drip campaign.

MailChimp  - review of Drip - create campaigns for customers based on their like - interests -actions - improve customer experience
MailChimp Automation-Drip Automation Track Performance

API Integration

Drip has a full-featured Javascript and server-side (RESTful) APIs and outbound webhooks. It also has integration with Segment.com
For more details, check these docs.

Third-Party Integration

Drip has almost a dozen applications integrated in it. Starting with shopping cart applications to CRM and payment gateways- Drip has integrations with Chargify, close.io, Shopify, PayPal, KickOffLabs, ClickFunnels, Demio, Facebook Lead Ads, GetSiteControl, Instapage, Leadpages, LeadsBridge, OptinMonster, Thrive Leads, and many more.

mailchimp emails and drip campaigns - improve customer experience -
Drip integrations, view the complete list here.

Maintain a Healthy List

If you don’t want to be overwhelmed with unwanted emails then Drip enables you to regularly monitor your subscriber list.

You can easily remove users who are not engaging with your emails. This can help you to keep a check on your cost as well, and maintain a high-quality subscribers’ list and create an email drip campaign only for people who are interested instead.

Everything’s Automated

Drip has 11 triggers and 14 actions in the automation rule builder. You can create triggered based campaigns and perform various operations. You can use it for lead tagging, opting leads in and out of email campaigns, record conversions, send these conversions to another application (like a CRM) and much more. 

If you want then Drip also automatically tracks your subscribers’ activities, and various other performance merits.

Visual Workflow

Better MailChimp alternative- Drip review
MailChimp Automation-Drip Visual Work

This MailChimp Automation alternative has also recently announced Visual Workflows. Now you can craft your entire journey into an attractive visual. This feature is available for every account of Drip.

It’s a six-step matter where you can put in your goals including the if-then logic and splits as required. The visuals are an easy step-by-step compilation to make sure you get error-free workflow.

MailChimp marketing- Latest Review of Drip emails campaigns
MailChimp Automation-Six Step Work Flow of Drip

Pricing Plans
Drip review is incomplete without looking at the pricing plans it offers. It is a powerful automation tool that offers pricing based on your number of subscribers. You can check the pricing with their draggable widget like below:

Drip Review: Discover the Power of an AI-Based Email Marketing Platform 1

You get a 14-day free trial to check all the features. You pay $39 if you want up to 2500 subscribers and $89 for 5000 subscribers. The price increases as you increase the number of subscribers.

The highest mentioned cost is for 1,70,000 subscribers where you pay $1899 and if you want more than this you will need to talk to their support and connect to their sales team.

These two plans doesn’t include Salesforce Integration and Remove Drip Branding. People who want this integration together might get disappointed.

Users, wide and far, have praised this marketing automation powerhouse tool/app.

Drip has measurably improved the number of new customers I net each month

–  Brennan Dunn, Planscope

Update: October-16 2017; Drip launched the first marketing automation tool which is available for free and can process 100 email contacts per month.

Update: Now Drip is GDPR and CCPA compliant; after 25-May. Now you would be able to add consent forms and detail. Further, you can review the GDPR and CCPA detail from here.

Here is Capterra review on what other people say about Drip:

drip emails campaign join
Drip capterra review

Free MailChimp Automation Alternative – Drip

Drip Vs MailChimp: Feature Comparison

mailchimp automation - create and send emails campaigns -

MailChimp automation tool is definitely awesome and is quite popular too. However, there are reasons more than one why you would love it if you join Drip. Here’s why –

Drip handles “Lists” differently than MailChimp. Like MailChimp requires you to create a list for an email campaign. In case you want to send another email to only a few members of that list, you will have to create an additional list manually and then set up a drip campaign.  

You don’t have all the emails listed down in one place. In Drip, every email ID ever added is included in the ‘global list’. You can easily create groups and create an email customized as per your email campaign.

However, it makes sure that subscribers who are not active are automatically opted out from the list which is very beneficial in terms of creating an effective drip campaign.

You can also perform actions like tag subscribers based on their activities making it a lot easier to create an email and plan which email to send to whom. If you want this in your email tool then MailChimp doesn’t have that.

mailchimp automation drip campaign - easy and effective way to create multiple type of emails campaigns.- send-it-to-right-people
  • Opt-in forms in MailChimp has to be settled manually to make it appear anywhere on your website. With Drip, you have a ready to paste the HTML codeYou can always use third-party integrations to do this.
  • Drip provides just one default email template unlike that of MailChimp. In comparison to Mailchimps variety of email templates, Drip might look a loner; but Drip wins the game with just one template.
  • The default email template in Drip is mobile-friendly and has some nice typography and layouts. The email template will give you a feel of receiving an email from a friend. MailChimp seems to confuse marketers with a host of email template designs but reducing the email performance quality to some extent.

Check the below image to see what other people say about Drip:

create and send emails with Drip campaigns  and target the right customers  - people say about drip
Quora Drip discussion[01]Quora Drip discussion

Drip is a strong competitor of MailChimp and is a top-class solution for autoresponders. Start building a personal connection with your users, and make the maximum of your potential leads.

The quicker you reach your users, the better are your chances to build a strong customer relationship. You can now request a demo or start using it right away. 

mailchimp automation - help create and send emails campaigns for like minded customers

Since we are still on MailChimp Alternatives, another automation tool that fits as a MailChimp Alternative is Aritic PinPoint. A comprehensive full-stack marketing automation tool, Aritic PinPoint is ideal for small and medium businesses. It is advanced in terms of features including features that are absent in MailChimp as well.

For instance, push notifications, SMS campaigns to global numbers, landing pages, and behavior-based list segmentation are unique to Aritic PinPoint. It offers integration with various CRM, CMS, social media platforms, websites, and mobiles and offers powerful drip campaign features.

High-end marketing automation features clubbed with device responsive templates, dynamic content, and gated video for personalized profiling of leads, smart web forms, website and lead tracking, detailed analytics, designing effective drip campaigns and reports.

Aritic Pinpoint is a compact resource catering to various aspects of the marketing funnel: from identifying and capturing leads to converting them into visitors, customers, and finally promoters. So, if you are looking for a tool that include everything on one single platform with the ease to send and create emails then Aritic PinPoint it is.

Drip Review: Discover the Power of an AI-Based Email Marketing Platform 2
Crozdesk email marketing leader chart

An overview of Drip email marketing features:

What do We like?Drip has one of the best automation workflows.

Drip has an upper hand over Mailchimp when it comes to marketing intelligence.

The integrations offered by Drip are well crafted where it integrates with Shopify, wooCommerce, and Magento.

Drip can help you increase your conversions if you have a lot of visitors on your website by quickly setting up drip campaigns.
What we don’t like? Drip offers smart automation and if your website doesn’t have a lot of traffic then you won’t be able to benefit from its advanced features. You can always find other more affordable options.
Value for MoneyDrip is not the cheapest tool neither it is expensive if you know how to leverage the automation features. But, if you are looking for basic email marketing features then Drip is slight on the higher end of pricing.
Customer SupportPlenty of videos and tutorials to help you get started with email marketing and creating drip campaigns.
Who should use it? In that case, businesses will need the help of powerful automation that drip offers as it is helpful in setting up a powerful drip campaign. It is also a great option for e-commerce businesses.
Drip AlternativesMailchimp, Aweber, ActiveCampaign, and Getresponse
Our Score4.7/5
Drip email automation tool features

Is Drip better than MailChimp?

Drip has certain features that are pretty different as compared to MailChimp. For instance, Drip has a feature of a global list where you get all your email listed in one place. It also has the feature of tag customers based on their activity that makes it easier to create your unique email lists.

How much does Drip cost?

The pricing of drip is based on the number of subscribers you have.
0-2000 subscriber – $39
2001-5000 subscribers – $89

What is Drip eCommerce all about?

Drip ecommerce helps you get deeper insights into your customer data. This software specifically caters to ecommerce platforms. You will exactly know what are your customer’s interests and accordingly, you can personalize their emails and set up a drip campaign or a series of emails.

What does Drip do?

It is a fully functional CRM tool that helps with effective email marketing and helps you set up a drip campaign quickly.

Which is the best email campaign software amongst Drip, HubSpot and ActiveCampaign?

The best email campaign software is solely dependent on your needs. Among the three mentioned Drip is good if you are an eCommerce business with frequent drip campaign needs and ActiveCampaign is a better one if you have complex sales automation. HubSpot is also a great tool and works well for small to medium businesses.

What is a drip campaign?

A drip campaign is a series of emails that are sent out to your customers based on specific action they perform.

Where is Drip based?

It is based in Minneapolis, MN and its parent company is Leadpages.

Does Drip offer an app?

Yes, Drip offers an app that allows you to do all the work.

Is Drip a CRM?

Drip can be regarded as an E-commerce CRM that also offers email automation features. A great option for B2C marketers.

What is an example of a drip campaign?

A welcome drip campaign is set up when a user signs up for a newsletter or another drip campaign if a user purchases an item from your website. The series of emails are set up in a way that it reached the customer at the right time.


01 Quora Drip discussion

Pritha Bose

Pritha Bose

I am an accomplished content marketing and communications expert with over 10 years of experience in the EdTech and SaaS industries. In my current role as a content marketer, I create engaging stories and campaigns focused on #marketingb2b, #contentdesign, #marketingdesign, #contentmarketing, and #marketingautomation. I have deep expertise in marketing automation, ecommerce tools, email marketing, project management, and content strategy. I have a proven track record of working cross-functionally to build brand awareness and promote products through immersive storytelling and campaigns. Previously, I have led content and communications initiatives for various EdTech businesses and internet products. I am skilled at developing content that resonates with key stakeholders while positioning brands strategically. With my passion for team collaboration and hands-on approach, I thrive at managing freelancers, designers, and engineers to deliver impactful campaigns across digital channels and domains. My breadth of experience allows me to be a trusted advisor to companies seeking to amplify their message and connect authentically with target audiences.

Show all Most Helpful Highest Rating Lowest Rating Add your review
  1. I have recently started my startup and have tried using Mailchimp Automation as well as its alternative Drip. Mailchimp Automation allowed me to setup a marketing automation campaign with the help of which me and my team could schedule which mails to send at what time of the day. Another advantage of using mailchimp automation was that it allowed to design out emails so that they look appealing to the user. It is fairly easy to run email campaigns with mailchimp automation. As far as Drip is concerned, which is an amazing alternative to mailchimp automation, it has a live chat widget which allows to connect with any subscriber which comes on our company’s page and to resolve their queries then and there itself. Just when the user is about to leave my website, Drip automatically pops up a window which will retain users attention for a few time. I agree with all the features which are mentioned in the above post regarding Drip-A Mailchimp Automation Alternative. Filtering potential leads for conversation is the most important feature of Drip. People should definitely look for alternatives of mailchimp automation.

    • Ankit Prakash May 12, 2016 at 4:39 PM

      Hey Amira, great to hear that you have tried both the solutions. Let me know incase you plan to try more alternatives for Mailchimp automation.

  2. Shruti Bongale May 25, 2016 at 4:34 PM

    Hey Ankit,

    This is indeed a reat post about Mailchimp automation alternatives. Really helpful. Thanks.

  3. Mailchimp has become highly costly option with time and the point solution for my business I like to use Drip email campaigns more compared to Mailchimp. Overall email response are also high compared to mailchimp automation solution. So, I am getting to see high conversion and engagement with this new tool.

  4. Exceptionally interesting post on Mailchimp automation alternative I really discovered this lead scoring add-on for Mailchimp which does this in a simple manner. On the off chance that you send a Mailchimp campaign it will manufacture a lead scoring list naturally, it’s a truly cool device to catch up with the low-hanging organic product with this alone on I going to stick with them.

  5. Great comparison! I was looking for a good
    alternative. I’m going to check out
    GetResponse. Thanks!

    • Yes Cara, GetResponse is also great email marketing tool and one of the very first email marketing tool which had landing pages.
      By the way; now Drip also has free plan!

  6. A small question about Mailchimp automation, I’m attempting to setup an automation which lets me send a client an alternate email in view of whether she/he opened the last email in a specific work process. Have you had a comparative situation? Thoughts would be much valued!
    Many many Thanks!

    • Stanley, yes you can do this inside Drip automation easily. You can choose a different email address when an email has not been opened by the previous subscriber. This is option is available when you use automation on 2 different email list. One on original and other alternate email list. Hope this helps.

  7. How does the segment builder in Drip help your email marketing campaign? The flexible segment builder of GetDrip email automation software enables you to identify the right users for an e-mail thereby helping you to design a perfect email for every user.

    • Yes Wilma, Drip definitely has real very simple list segmentation tool. You must give this a try; most of tasks will be automated with this simple builder.

  8. Out of the three pricing plans offered by the automated email campaigns, the third plan is the businesses plan. It is supposed to come up at a rate of $149 dollars and it is offered for 12500 subscribers. Any of the three pricing plans can be chosen according to your requirements.

  9. In addition to the birthdays of your customers, holidays and similar important dates, consider what events are important in your business and create auto send email messages when they occur. If you shop online, think about how you can make the most of it when it comes before a regular customer at the site, which has since become inactive and nothing has been bought for 6 months.

    • Flores, you are absolutely right about this. You can schedule all these updates for your subscribers using Drip automation tool.

  10. In particular, send an email to your loyal base (fixed) customers/clients and send them special campaigns. According to some data, it is 12 times more expensive to acquire a new customer than to retain an old one. A satisfied client will recommend you to their friends and colleagues and thus, greatly increase the chance of winning over new customers only on the recommendation.

    • Yes, completely agree with you Jesse!
      That’s why Drip does the best at automation with repeated communication.

  11. Thanks for the review. I didn’t know this tool before. Another good alternative is GetResponse with its marketing automation solution.

    • Yes absolutely Shannon; GetResponse is another tool one can use for email marketing automation as alternative.

  12. Nice extensive article on Drip. Okay, I’m told Drip is not good for eCommerce products and it also doesn’t have a basic email editor. However, Drip automation offers marketing automation crash course for FREE – now this is quite impressive. It is a 7 day course, not bad! pretty doable.

  13. This is one gem! Drip is more sophesticated than Mailchimp, atleast in handling email lists. Where Mailchimp requires you to create lists again and again, Drip allows you to create groups easily, keep every email part of one pool. This makes Drip a favorite of mine for sure. I can understand what it would mean otherwise to target different audiences if one is not allowed to segment them on the system in a convenient manner.

  14. Ankit your own product Easy Sendy Pro is considered a great Mailchimp alternative? Well..Quora suggests it as one of the top reasonable (in terms of pricing) alternatives.

  15. This is an awesome post and it solves my biggest confusion till now. I was so lost in finding the right alternative for sending auto-generated e-mails. I will be using MailChimp as I do not want any extra features like SMS alerts or push notifications and for me MailChimp will perfectly fit the bill.

  16. Muhammed Hasnul Banna August 16, 2018 at 3:04 PM

    Thank you. Currently, I am using MailChimp, but I need an alternative tool because I am not 100℅satisfied with MailChimp

  17. I find Drip very easy to use and implement. One thing that I admire about Drip is that they always focus on the right things at the right cost rather than trying to accommodate a lot of things like everyone else. Drip also comes with a 3-week long trial period that is good enough to make your feet wet and let you experience all the good things about it. In case of any problems, you can always connect with their super helpful customer support team.

  18. I have used Drip and it has been a wonderful experience. I do not plan to switch to some other tool in the near future. Thank you so much for highlighting more details about it.

  19. I feel mailchimp is becoming expensive with each passing day. I feel that it is better to switch to a new alternative such as drip which is pocket friendly and helps me with my automation work.