7.7/10 (Expert Score)
Product is rated as #20 in category Marketing Automation Platforms
Iterable is a powerful customer engagement platform that offers a suite of tools to help businesses communicate with their customers across multiple channels.
Design and Customization
7
Easy to use
7.5
Lead Management
7.5
Campaign Management
7.3
Reporting & Analytics
9
PROS:
  • Multi-channel marketing
  • Personalization and segmentation
  • Automation
  • Integration with other systems
  • Analytics and reporting
CONS:
  • Complexity
  • Cost
  • Learning curve
  • Limited support
  • Overwhelming features

Details about Iterable

Iterable is a powerful customer engagement platform that offers a suite of tools to help businesses communicate with their customers across multiple channels. With Iterable, your marketing and sales teams can create personalized, targeted campaigns that reach customers through email, mobile push notifications, SMS, in-app messages, and more.

One of the key benefits of Iterable is its ability to integrate with your existing systems and data sources. This means you can use customer data from sources like your CRM, website, and mobile app to create more effective campaigns. You can also use Iterable’s advanced segmentation and personalization features to tailor your messages to specific audiences, based on their behaviors, preferences, and demographics.

Another advantage of Iterable is its powerful automation capabilities. You can create automated campaigns that respond to specific triggers or events, such as a customer abandoning their shopping cart or reaching a certain milestone in their customer journey. This helps you stay engaged with your customers throughout their lifecycle, and ensures you don’t miss any opportunities to connect with them.

Overall, Iterable is a versatile and flexible platform that can help your business improve its customer engagement and drive better results. Whether you’re looking to increase customer loyalty, drive more sales, or simply communicate more effectively with your customers, Iterable has the tools you need to succeed.

Key features of Iterable:

  • Multi-channel campaigns: Iterable allows you to create and send campaigns across multiple channels, including email, mobile push notifications, SMS, in-app messages, and more.
  • Personalization and segmentation: With Iterable, you can create highly personalized campaigns that are tailored to specific segments of your audience, based on their behaviors, preferences, and demographics.
  • Automation: Iterable’s powerful automation capabilities allow you to create campaigns that respond to specific triggers or events, such as a customer abandoning their shopping cart or reaching a certain milestone in their customer journey.
  • Integration with other systems: Iterable can integrate with your existing systems and data sources, allowing you to use customer data from sources like your CRM, website, and mobile app to create more effective campaigns.
  • A/B testing: Iterable allows you to test different versions of your campaigns to see which performs better, so you can optimize your messaging and improve your results.
  • Analytics and reporting: Iterable provides detailed analytics and reporting, so you can track the performance of your campaigns and make data-driven decisions about your marketing strategy.
  • Customer journey mapping: Iterable’s customer journey mapping feature allows you to visualize and optimize the entire customer journey, from initial awareness to post-purchase engagement.

Price Plans of Iterable

Iterable offers a variety of pricing plans, including a free plan and several paid plans. The paid plans are typically based on the number of monthly active users (MAUs) that you have, and include a range of features such as email campaigns, SMS messaging, mobile push notifications, and more.

The cost of these plans can vary depending on your specific needs and the size of your business. It is best to check with Iterable’s website or contact their sales team directly to get the latest information on pricing and available features. They can also provide you with a custom quote based on your specific needs and requirements.

Photos: Iterable

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FAQs related of Iterable

1. What is Iterable's primary focus and how does it benefit marketers?

Iterable is a growth marketing platform that focuses on providing advanced marketing automation and multi-channel messaging capabilities. It enables marketers to create, manage, and optimize data-driven campaigns across various channels, including email, SMS, push notifications, and in-app messaging.

2. How does Iterable's pricing work and what plans are available?

Iterable offers custom pricing based on your specific needs and requirements, such as the number of contacts, messages, and channels. To get a tailored pricing quote, you’ll need to contact Iterable’s sales team and discuss your business needs.

3. Can Iterable integrate with other marketing tools and platforms?

Yes, Iterable integrates with popular marketing tools and platforms such as Segment, Salesforce, Shopify, and more. This allows you to streamline your marketing workflows and utilize Iterable’s features alongside your existing marketing stack.

4. How does Iterable ensure high deliverability rates for email campaigns?

Iterable focuses on maintaining a strong sender reputation, using authentication protocols like DKIM and SPF, and providing best practices guidance to help ensure high deliverability rates for your email campaigns. Additionally, Iterable monitors and optimizes its sending infrastructure to improve deliverability.

5. Is Iterable GDPR and privacy-compliant?

Yes, Iterable is GDPR-compliant and provides built-in features to help you manage consent and comply with data protection regulations. They also have a detailed privacy policy and follow industry standards for handling personal data.

6. What kind of customer support does Iterable offer?

Iterable provides customer support through email, live chat, and phone, depending on your subscription level. Additionally, they offer a comprehensive knowledge base, video tutorials, webinars, and dedicated account management to help users learn how to effectively use the platform and improve their marketing strategies.

7. Does Iterable offer pre-built email templates and a drag-and-drop editor?

Yes, Iterable provides a variety of pre-built email templates and a user-friendly drag-and-drop email builder, allowing you to create professional and visually appealing email campaigns that align with your brand identity.

8. How does Iterable handle email list management and segmentation?

Iterable allows you to manage and segment your email list using custom fields, tags, and advanced search options. This enables you to create highly targeted and personalized email campaigns based on subscriber behavior, preferences, and other criteria.

9. Can I create landing pages and opt-in forms with Iterable?

Yes, Iterable offers the ability to create customizable opt-in forms that you can embed on your website or share through a unique URL. However, for creating landing pages, you may need to use a separate tool or integrate with a compatible landing page builder.

10. What kind of automation features does Iterable offer?

Iterable provides advanced marketing automation features, such as visual workflow builders, trigger-based campaigns, and dynamic content. This enables you to create personalized and timely marketing campaigns that respond to subscriber actions, interests, and other criteria, improving engagement and conversion rates.

Specification: Iterable

Common Specifications
Alternative to

ActiveCampaign

Customer Type

Large enterprises, Marketing agencies, Medium business

Deployment Type

Cloud Hosted, SaaS

Device Supported

Mac OS, Windows

Languages Supported

Deutsch, English, French, Spanish

Pricing Model

Free Trial, Annual Subscription, Monthly Subscription

Support Options

24/7 Live Support, Developer Portal, Email/Help Desk, FAQs/Forum, Knowledge Base

Training Options

Documentation, Live Online, Videos, Webinars

Specification
Email Marketing Features

AB Testing, Auto-Responders, Blacklist Management, Campaign Scheduling, Campaign Segmentation, CAN SPAM Compliance, Custom Fields, Customer Journey Mapping, Customer Segmentation, Customer Surveys, Drip Campaigns, Dynamic Content, Ecommerce Integration, Event Triggered Actions, Image Library, Internationalization, Landing Pages, List Management, Mobile Responsive Emails, Multi-Channel Marketing, Multivariate Testing, Reporting/Analytics, Template Management, Third Party Integrations, Web Forms, Website Visitor Tracking, Workflow Management, Auto Notification, CRM integration, CNAME, Data import/export, GDPR-compliant, Scheduling, Social integration, Tracking

Landing Page Features

A/B Testing, Analytics and Reporting, CRM Integration, Customizable Design, Drag and Drop Editor, Lead Capture Forms, Mobile Optimization, Pre-made Templates, Responsive Layout, SEO Optimization, SSL Certificates

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1 review for Iterable

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  1. Melissa Clark

    Iterable has greatly improved our customer engagement by allowing us to create personalized and targeted campaigns across multiple channels.

    + PROS: Iterable has greatly improved our customer engagement by allowing us to create personalized and targeted campaigns across multiple channels.
    - CONS: The learning curve for using Iterable can be a bit steep, requiring some time and effort to fully understand and utilize all of its features.
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