Discover 12 HubSpot CRM Alternatives: Get Started for Free!

In our analysis of HubSpot CRM alternatives, we examined a range of free solutions that cater to diverse business needs. We highlighted the pros and cons of each option, focusing on their unique features, pricing, and user-friendliness. This guide is tailored for businesses considering alternatives to HubSpot CRM, especially those seeking cost-effective solutions or specific functionalities not offered by HubSpot. It's a comprehensive resource for informed decision-making in the CRM software selection process.

When discussing Customer Relationship Management (CRM) systems, one cannot overlook the impact of such platforms on modern businesses.

With a CRM, companies manage and analyze interactions and relationships with potential and existing customers.

At the heart of CRM is a simple truth: fostering and nurturing relationships boosts customer loyalty, which in turn drives growth and profitability.

Among the sea of CRM systems, HubSpot CRM has emerged as a popular choice. With its robust features and user-friendly interface, HubSpot CRM has established a strong reputation.

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However, like any software, it may not be the ideal fit for every business. Different organizations have unique needs, and sometimes a different CRM might suit them better.

Hence, we’re venturing into the realm of HubSpot CRM alternatives, giving you a wide array of options to choose from and find the one that fits your needs the best. Stay with us as we navigate this intriguing landscape together.


Brief: Understanding HubSpot CRM

HubSpot CRM, a globally recognized solution, seamlessly integrates all facets of customer interaction into a clean, easy-to-use dashboard. It is known for its comprehensive features that support marketing, sales, and customer service.

Features of HubSpot CRM

HubSpot CRM provides a broad array of features including contact & lead management, email tracking.

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Its automation capabilities are vast, allowing businesses to create and measure email campaigns, automate social media posts, and more. HubSpot reporting and analytics tools provide comprehensive insights into business performance and customer behavior.

Pros of HubSpot CRM

HubSpot CRM is lauded for its intuitive design, easy-to-navigate interface, and comprehensive set of features.

Its free version is surprisingly feature-rich, making it a popular choice for small businesses. Moreover, the platform ability to integrate with other HubSpot products and external software enhances its utility.

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Cons of HubSpot CRM

Despite the pros, some cons are associated with HubSpot CRM. As businesses grow, they might find the free version limiting and need to upgrade to premium plans, which can be expensive.

Additionally, despite the rich feature set, HubSpot CRM lacks certain capabilities like advanced reporting in its free version.

Users have also reported that the mobile app could use improvement regarding functionality and performance.

Understanding the strengths and weaknesses of HubSpot CRM is pivotal in evaluating its fit for your business. If the cons are significant deterrents, exploring alternatives may be your best bet.

AspectHubSpot CRM ProsHubSpot CRM Cons
User-Friendly Interface✔️ Intuitive and easy-to-use interface✔️ May take some time for new users to adapt
Contact Management✔️ Centralized database for contacts❌Limited advanced segmentation options
✔️Automated data enrichment❌Not suitable for very large enterprises
Sales Automation✔️ Automated lead scoring and assignment❌ Advanced automation features may require add-ons
✔️ Customizable sales pipelines❌ May lack some advanced sales analytics
Marketing Integration✔️ Seamless integration with HubSpot Marketing Hub❌ Limited integration with third-party marketing tools
✔️Synchronized marketing and sales data❌ Advanced marketing automation may require add-ons
Email Marketing✔️Built-in email templates and trackingLess sophisticated email marketing compared to dedicated platforms
✔️Automated email sequences❌ Limited A/B testing options
Reporting and Analytics✔️Real-time sales and marketing performance metrics✔️Advanced reporting may require higher-tier plans
✔️Customizable dashboardsSome data export limitations
Customer Support✔️ Built-in ticketing system✔️ Advanced support features require add-ons
✔️Integration with live chat and chatbots❌Limited knowledge base capabilities
Integration and Ecosystem✔️Wide range of native integrations❌Some integrations may be limited in functionality
Mobile App✔️Full-featured mobile app✔️Occasional performance issues on mobile
Pricing💲 Free version available with basic features💲Costly for large teams and additional features

Considering HubSpot CRM Alternatives

Why Consider HubSpot CRM Alternatives?

While HubSpot CRM can be a one-stop solution for many, certain factors might prompt businesses to consider its alternatives.

Cost Factor

Despite offering a robust free version, scaling businesses might soon find themselves needing the premium features which come at a considerable cost.

For startups or small businesses with budget constraints, the premium plans of HubSpot CRM can prove to be expensive. Therefore, more affordable alternatives might be a more viable choice for these businesses.

Specific Business Requirements

Every business is unique and so are its needs. Some companies might require advanced features such as complex automation or advanced analytics which HubSpot free version doesn’t offer.

Others might need a CRM that excels in areas like customer support or project management, pushing them to explore alternatives.

Need for Different Features

Certain businesses may look for specialized features tailored to their industry. For instance, an eCommerce business might prefer a CRM that provides strong integrations with popular eCommerce platforms.

Similarly, a service-based business might prioritize a CRM with robust ticketing and service features.

When the shoe doesn’t fit, it is time to find a different pair. In the following sections, we will delve into 12 free alternatives to HubSpot CRM, focusing on what they offer, and how they might cater to varied business needs.

HubSpot CRM Alternatives

Top 12 HubSpot CRM Alternatives

Venturing into the sea of CRM options, we’ll explore the top 12 free alternatives to HubSpot CRM. Let’s begin the journey with Zoho CRM.

Zoho CRM

Zoho CRM, a product from the renowned Zoho Corporation, is a robust CRM that offers an impressive range of features at a competitive price.

It’s especially praised for its sales force automation and customer support features.

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Key Features of Zoho CRM

Zoho CRM provides comprehensive modules for leads, contacts, accounts, and deals. Its AI assistant, Zia, offers predictive sales analytics, deal prediction, and smart alerts.

Furthermore, Zoho CRM stands out with its process management features, like Blueprint, which allows businesses to design and automate their sales processes.

Pros of Zoho CRM

Zoho CRM automation capabilities are extensive, covering a broad spectrum of sales activities. It also integrates well with other Zoho products and several third-party applications.

Users commend its mobile app, which provides nearly all the functionality of the desktop version.

Cons of Zoho CRM

Zoho CRM, though powerful, has a steep learning curve due to its extensive feature set. Some users find its interface less intuitive compared to other CRMs.

The customizability, while usually a strength, can become overwhelming for businesses that desire simplicity.

Zoho CRM, with its rich features and competitive pricing, can be a potent alternative to HubSpot CRM, particularly for businesses seeking advanced sales force automation and process management capabilities.

FeatureZoho CRMHubSpot CRM
Pricing💲Offers various pricing tiers to fit different business sizes and needs. It has a free plan and multiple paid plans, with pricing starting from a few dollars per user per month.💲Offers both free and paid plans, with additional features available in the paid versions. Starting prices are also affordable for small businesses.
User Interface✔️Intuitive and easy-to-use interface.✔️User-friendly and straightforward interface.
Contact Management✔️ Robust contact management capabilities, allowing you to store and track customer information, interactions, and communication history.✔️ Comprehensive contact management with segmentation options, lead scoring, and custom properties.
Sales Automation✔️ Automation features for lead and deal management, sales forecasting, and process automation.✔️Automation tools for lead and deal tracking, sales automation, and task reminders.
Marketing Automation✔️ Basic marketing automation capabilities for email campaigns and lead nurturing.✔️Advanced marketing automation tools, including email marketing, workflows, and lead nurturing.
Customer Support✔️Offers case management, help desk ticketing, and customer support tracking.✔️Integrated customer support tools with ticketing, live chat, and shared inbox functionality.
Integrations✔️Supports a wide range of third-party integrations to extend functionality.✔️Extensive integration options with various marketing, sales, and customer service tools.
Reporting and Analytics✔️Provides detailed reporting and analytics for sales performance, pipeline analysis, and forecasting.✔️Comprehensive reporting with customizable dashboards, marketing analytics, and sales performance insights.
Mobile App✔️Mobile app available for Android and iOS devices, enabling access to CRM data on the go.✔️Offers a mobile app for managing contacts, deals, and tasks from smartphones and tablets.
AI and Machine Learning✔️Incorporates AI-powered features like lead scoring, email sentiment analysis, and sales forecasting.✔️Utilizes AI to improve lead scoring, personalized content, and sales insights.
Ease of Integration✔️Generally easier to integrate with other Zoho products and services.✔️Easy integration with other HubSpot tools, including HubSpot Marketing Hub and HubSpot Service Hub.
Industry Fit✔️Suitable for a wide range of industries, from small businesses to larger enterprises.✔️Ideal for small and medium-sized businesses, particularly those focused on inbound marketing strategies.
Ideal Use Cases✔️Businesses seeking an all-in-one suite with various integrated applications.✔️Companies looking for a CRM platform that supports inbound marketing and sales automation.


Another heavyweight in the CRM landscape is Salesforce. Known for its scalability and feature-rich environment, Salesforce appeals to a broad range of business sizes and industries.

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Key Features of Salesforce

Salesforce provides extensive customer, sales, marketing, and service management features.

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It excels in its lead management capabilities with tools for lead generation, tracking, scoring, and nurturing. Salesforce also offers robust reporting and analytics tools, powered by its artificial intelligence, Einstein.

Pros of Salesforce

Users appreciate Salesforce for its vast ecosystem, including its marketplace, AppExchange, which offers a plethora of apps to extend the CRM’s functionality.

Its customizability is another strong suit, with tools to tailor workflows, dashboards, and reports to business needs. Plus, Salesforce scalability allows businesses to grow without switching CRMs.

Cons of Salesforce

While Salesforce is undeniably powerful, it has a complex interface that may seem daunting to new users.

Its extensive features require a considerable time investment to understand and utilize effectively. The cost is another point to consider; while Salesforce offers a free trial, ongoing use requires a paid subscription.

For businesses seeking a scalable, feature-rich CRM and willing to navigate its complexity, Salesforce can be a compelling alternative to HubSpot CRM.

FeatureSalesforce CRMHubSpot CRM
Type✔️Enterprise-level CRM✔️Mid-market CRM
User Interface✔️Robust and feature-rich✔️User-friendly and intuitive
Customization✔️Highly customizable with extensive options❌Limited customization but easy to set up
Integration✔️Extensive integration options with various tools✔️Good integration with popular third-party apps
Sales Automation✔️Advanced sales automation tools✔️Basic sales automation functionality
Marketing❌Limited marketing automation features✔️Comprehensive inbound marketing and automation
Customer Support✔️Comprehensive support features✔️Basic ticketing system and knowledge base
Analytics✔️Robust reporting and analytics capabilities✔️Basic reporting and analytics
Pricing💲Expensive, suitable for large enterprises💲Affordable, scalable pricing for small businesses
Ease of Use✔️Steeper learning curve✔️Easy to use and quick to set up
Target Audience✔️Enterprise companies and large sales teams✔️Small to mid-sized businesses and startups
Use Cases✔️Complex sales processes, large-scale operations✔️Simplified sales and marketing processes


Transitioning from traditional CRM platforms, let’s explore ActiveCampaign. More than a CRM, ActiveCampaign is recognized for its potent email marketing, automation, and sales follow-up features.

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Key Features of ActiveCampaign

ActiveCampaign shines in email marketing with its strong segmentation, personalization, and automation capabilities. It integrates these features into its CRM, allowing businesses to automate follow-ups based on a lead interaction with emails.

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Furthermore, it offers site tracking, event tracking, and robust analytics to understand and engage customers better.

Pros of ActiveCampaign

The strength of ActiveCampaign lies in its seamless blend of CRM and email marketing features, allowing for enhanced customer engagement.

Users often praise its automation capabilities, especially its intuitive automation builder. ActiveCampaign also provides a variety of third-party integrations, extending its functionality further.

Cons of ActiveCampaign

On the flip side, ActiveCampaign CRM features might not be as extensive as traditional CRMs. Businesses requiring advanced CRM functionalities might find it limiting. Its learning curve is also a bit steep due to its vast automation capabilities.

ActiveCampaign presents itself as a compelling HubSpot CRM alternative, particularly for businesses where email marketing is a critical part of their customer relationship strategy.

FeatureActiveCampaign CRMHubSpot CRM
Contact Management✔️ Organize contacts with tags and lists✔️ Manage contacts with customizable fields
Marketing Automation✔️ Powerful automation workflows✔️ Extensive automation and workflows
Email Marketing✔️ Advanced email marketing tools✔️ Robust email campaign management
Lead Scoring✔️ Track lead engagement and score leads✔️ Assign scores based on lead behavior
Sales Automation✔️ Automate sales tasks and follow-ups✔️ Streamline sales processes
Deals/Pipeline Management✔️ Track deals through the sales pipeline✔️ Visualize and manage sales pipelines
Reporting and Analytics✔️ Customizable reports and data analysis✔️ Comprehensive analytics and insights
Integrations✔️ Wide range of third-party integrations✔️ Extensive app marketplace and integrations
Pricing💲 Tiered pricing based on contacts💲 Free tier available, paid plans based on features
Customer Support✔️ Email and live chat support✔️ Email, chat, and phone support
Mobile App✔️ Mobile app for on-the-go management✔️ Mobile app for iOS and Android
eCommerce Integration✔️ Integrates with popular eCommerce platforms✔️ eCommerce integration for seamless sales
Lead Capture and Forms✔️ Create customizable lead capture forms✔️ Generate lead capture forms
Social Media Management❌ Limited social media integration✔️ Social media monitoring and publishing
Website Tracking✔️ Track visitor behavior on your website✔️ Monitor website traffic and interactions
CRM Customization✔️ Custom fields and tags for flexible CRM✔️ Highly customizable CRM
Scalability✔️ Suitable for small to mid-sized businesses✔️ Scalable for businesses of all sizes
Add to compare
ActiveCampaign is an all-in-one email marketing and automation platform designed for businesses of all sizes. With customizable pricing plans and a range of features, it is a powerful solution for creating effective campaigns.
Deployment: Cloud Hosted, SaaS
More details +
ActiveCampaign is an all-in-one email marketing and automation platform designed for businesses of all sizes. With customizable pricing plans and a range of features, it is a powerful solution for creating effective campaigns.
Design and Customization
Easy to use
Lead Management
Campaign Management
Reporting & Analytics
  • Competitive Price
  • Activity Dashboard
  • Good Platform
  • Automation
  • Good Pricing
  • Cutomer Support
  • Tracking
  • Support


Next on our list is Bitrix24, a comprehensive platform encompassing CRM, project management, and collaboration tools. Its versatility makes it suitable for businesses seeking more than just a CRM.

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Key Features of Bitrix24

Bitrix24’s CRM module offers sales funnels, pipeline management, sales reports, and more. Additionally, it provides a built-in telephony feature for making and recording calls.

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Its project management features, including task and project tracking, Gantt charts, and time tracking, are equally commendable.

Pros of Bitrix24

The versatility of Bitrix24 is a significant advantage for businesses wanting a unified platform for CRM, project management, and collaboration.

Users also appreciate the CRM’s visual sales funnels and pipelines for their simplicity and ease of use. Bitrix24 built-in telephony is another unique feature not commonly found in other CRMs.

Cons of Bitrix24

Despite its many features, users often remark that Bitrix24 interface can be overwhelming and less intuitive. It also has a steeper learning curve. While Bitrix24 offers a free version, the more advanced features require a paid subscription, which can get expensive.

For businesses seeking an all-in-one solution for CRM, project management, and collaboration, Bitrix24 can be a strong alternative to HubSpot CRM.

FeatureBitrix24 CRMHubSpot CRM
Pricing💲Freemium and paid plans available💲Freemium and paid plans available
Contact Management✔️Manage contacts, companies, and leads✔️Organize contacts, companies, and leads
Sales Pipeline✔️Visualize and manage sales stages✔️Track deals through the sales pipeline
Marketing Automation✔️Basic marketing automation features✔️Robust marketing automation capabilities
Email Marketing✔️Integrated email marketing✔️Powerful email marketing tools
Reporting and Analytics✔️Standard reporting and analytics✔️Advanced reporting and dashboards
Social Media Integration✔️Basic social media integration✔️Social media monitoring and publishing
Customer Support✔️Help desk ticketing system✔️Customer support tools and ticketing
Workflow Automation✔️Create simple workflows✔️Automation for various processes
Customization✔️Custom fields, templates, and workflows✔️High level of customization
Integrations✔️Extensive third-party integrations✔️Integrates with many popular apps
Mobile App✔️Mobile app for iOS and Android✔️Mobile app for iOS and Android
User Interface✔️Intuitive and user-friendly✔️User-friendly and modern UI
Collaboration Tools✔️Team communication and collaboration features✔️Collaborative tools for teams


Emerging as a powerful all-in-one marketing, sales, and service software, EngageBay is an excellent choice for small to medium-sized businesses. It merges CRM with robust marketing automation, sales automation, and live chat functionality.

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Key Features of EngageBay

EngageBay provides a unified view of the customer journey, integrating its CRM with a powerful marketing automation platform that includes email marketing, landing pages, and autoresponders. It also offers a service bay with ticket management and live chat features.

Pros of EngageBay

EngageBay shines with its marketing automation capabilities integrated with CRM.

The service bay features, including live chat and ticket management, also set it apart. Users often commend its user-friendly interface and affordable pricing structure.

Cons of EngageBay

Some users have pointed out that EngageBay reporting capabilities could be improved. Furthermore, while it provides a broad set of features, it may not delve as deep in each area compared to more specialized tools.

EngageBay, with its integrated CRM and marketing automation, can be an appealing alternative to HubSpot CRM for small to medium businesses aiming to automate and streamline their sales and marketing efforts.

FeatureEngageBay CRMHubSpot CRM
Pricing and Plans💲Offers multiple plans with tiered pricing based on features and number of users. Offers free, starter, professional, and enterprise plans.💲Offers multiple plans with tiered pricing based on features and number of users. Offers free, starter, professional, enterprise, and custom plans.
Contact Management✔️Manage and organize contacts, import/export contacts, segment and tag contacts for targeted marketing.✔️Manage and organize contacts, import/export contacts, segment and tag contacts for targeted marketing.
Sales Pipeline Management✔️Track deals and sales progress through customizable pipelines, automate sales processes, set reminders, and view sales analytics.✔️Track deals and sales progress through customizable pipelines, automate sales processes, set reminders, and view sales analytics.
Email Marketing✔️Create and send personalized email campaigns, automated drip sequences, and track email performance with metrics.✔️Create and send personalized email campaigns, automated drip sequences, and track email performance with metrics.
Marketing Automation✔️Automate marketing tasks, lead nurturing, follow-ups, and trigger actions based on user behavior.✔️Automate marketing tasks, lead nurturing, follow-ups, and trigger actions based on user behavior.
Customer Support✔️Ticket management, help desk, and customer support automation.✔️Ticket management, help desk, and customer support automation.
Live Chat and Chatbots✔️Real-time live chat with website visitors and chatbot integration for automated responses.✔️Real-time live chat with website visitors and chatbot integration for automated responses.
Social Media Integration✔️Connect and manage social media profiles, schedule posts, and track social media interactions.✔️Connect and manage social media profiles, schedule posts, and track social media interactions.
Reporting and Analytics✔️Generate reports on sales, marketing, and support activities. Measure KPIs and analyze data for performance insights.✔️Generate reports on sales, marketing, and support activities. Measure KPIs and analyze data for performance insights.
Integration and Third-party Apps✔️Integrates with popular apps like Gmail, Outlook, Mailchimp, Zapier, and more.✔️Integrates with popular apps like Gmail, Outlook, Mailchimp, Zapier, and more.
Mobile App✔️Provides mobile apps for Android and iOS for remote access and management.✔️Provides mobile apps for Android and iOS for remote access and management.


Focusing on small B2B businesses, Salesflare simplifies the CRM process. It is designed to minimize manual input, automating data collection from emails, phone calls, social profiles, and other touchpoints.

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Key Features of Salesflare

Salesflare stands out with its automatic data collection, reducing the need for manual data entry. It also provides a visual pipeline for easy deal tracking.

Salesflare integrates smoothly with a variety of tools like Gmail, Outlook, Slack, and Trello, amongst others.

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Pros of Salesflare

Users appreciate Salesflare for its intuitive, user-friendly interface. The automation of data collection is another big plus, saving time and ensuring more accurate data.

Its visual pipeline is also commended for providing a clear view of the sales process.

Cons of Salesflare

While Salesflare shines in its simplicity and automation, some users find its customization options limited. It might not cater to businesses with complex CRM requirements or those needing advanced reporting and analytics.

Salesflare presents itself as a worthy HubSpot CRM alternative for small B2B businesses, offering a straightforward, automated CRM solution to effectively manage their sales process.

FeatureSalesflare CRMHubSpot CRM
Pricing Model💲Subscription-based pricing with different plans💲Freemium model with tiered pricing
User Interface✔️Modern and intuitive interface✔️User-friendly and visually appealing interface
Contact Management✔️Centralized contact database with automatic updates✔️Contact segmentation, lead scoring, and activity tracking
Sales Automation✔️Automated task reminders and follow-ups✔️Automated email sequences and sales workflows
Email Integration✔️Two-way email sync and email tracking✔️Email tracking, templates, and sequences
Lead Management✔️Lead capturing from web forms and email threads✔️Lead capture, scoring, and nurturing
Deal Management✔️Pipeline visualization and deal stage tracking✔️Customizable deal stages and sales forecasting
Reporting & Analytics✔️Sales reports and analytics dashboard✔️Customizable reports and performance tracking
Integrations✔️Integrates with popular apps like Gmail, Office 365✔️Extensive integration ecosystem with third-party tools
Mobile App✔️Mobile app available for iOS and Android devices✔️Mobile app for on-the-go access
Marketing Automation❌Limited marketing automation features✔️Robust marketing automation tools
Customer Support✔️Email and knowledge base support✔️Email, phone, and live chat support
Scalability✔️Suitable for small to medium-sized businesses✔️Scalable for businesses of all sizes


Now, let’s delve into Insightly, a user-friendly CRM designed for growing businesses. Alongside its CRM functionalities, Insightly also provides project management features, setting it apart from conventional CRM platforms.

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Key Features of Insightly

Insightly CRM offers comprehensive contact management, lead management, and detailed sales reporting.

The project management feature allows businesses to track deliverables linked to specific clients or deals. Insightly also offers integration with a wide range of applications, including Gmail, Outlook, Evernote, and more.

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Pros of Insightly

Insightly combination of CRM and project management is a unique advantage, allowing businesses to track customer interactions and project progress in one place. Users often appreciate its easy-to-use interface and robust third-party integrations.

Cons of Insightly

While Insightly provides a broad set of features, some users feel that the customization options are somewhat limited. Insightly pricing could be a sticking point for small businesses, as the free version is fairly limited, and more comprehensive features require a paid subscription.

Insightly, with its unique blend of CRM and project management, can be an effective alternative to HubSpot CRM, especially for businesses aiming to combine their customer and project management in one tool.

AspectInsightly CRMHubSpot CRM
Pricing💲Subscription-based, various plans available💲Freemium (Basic features free), paid plans available
User Interface✔️Intuitive and easy-to-navigate✔️User-friendly and visually appealing
Lead Management✔️Robust lead tracking and assignment✔️Extensive lead capture and segmentation
Contact Management✔️Comprehensive contact database✔️Advanced contact organization and enrichment
Pipeline Management✔️Customizable sales pipelines✔️Customizable sales stages and deal tracking
Sales Automation✔️Workflow automation and task assignment✔️Powerful automation with custom workflows
Marketing Automation❌Limited marketing automation capabilities✔️Extensive marketing automation tools
Email Marketing✔️Basic email marketing features✔️Full-fledged email marketing platform
Reporting and Analytics✔️Basic reporting and analytics✔️Advanced reporting and sales analytics
Integrations✔️Integrates with various third-party apps✔️Wide range of integrations and extensions
Customer Support✔️Standard support options and resources✔️Extensive support resources and community
Mobile App✔️Mobile-friendly interface with basic features✔️Full-featured mobile app with offline access
Social Media Integration✔️Basic social media integration✔️Social media monitoring and engagement tools
Customization✔️Custom fields and basic customization options✔️Highly customizable with developer access
Scalability✔️Suitable for small to mid-sized businesses✔️Suitable for businesses of all sizes


Geared towards sales teams, Pipedrive is a CRM that stands out for its strong focus on pipeline management. It helps businesses visualize their sales process and concentrate on vital opportunities.

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Key Features of Pipedrive

Pipedrive excels in sales pipeline management, offering a visual overview of sales processes and tracking communication with leads. It also includes features for email tracking, scheduling, and synchronization with Gmail and Outlook.

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Pros of Pipedrive

The key strength of Pipedrive lies in its visual pipelines that provide a clear picture of the sales process, enabling teams to manage deals more effectively.

Users also appreciate the simplicity and ease of use of Pipedrive, as well as its integration with various third-party apps.

Cons of Pipedrive

Despite its many strengths, Pipedrive might not be the best choice for businesses requiring robust contact management features, as it lacks some of the detailed contact management features that other CRMs offer.

Furthermore, its reporting capabilities might not be as extensive as some businesses require.

If pipeline management is the core of your sales process, Pipedrive offers a focused and intuitive solution that makes it a compelling alternative to HubSpot CRM.

FeaturePipedrive CRMHubSpot CRM
Pricing💲Subscription-based pricing with tiers💲Freemium model with paid add-ons
Ease of Use✔️Intuitive and user-friendly interface✔️User-friendly, especially for marketers
Sales Management✔️Focus on sales pipeline and activities✔️Strong sales automation and tracking
Marketing Automation❌Limited marketing features✔️Robust marketing automation capabilities
Lead Management✔️Effective lead tracking and management✔️Comprehensive lead tracking and nurturing
Email Integration✔️Supports email syncing and tracking✔️Integrated email marketing
Customer Support✔️Email and phone support✔️Extensive support resources and forums
Integrations✔️Integrates with various third-party apps✔️Extensive app marketplace and integrations
Reporting and Analytics✔️Basic reporting and sales metrics✔️Advanced reporting and custom dashboards
Mobile App✔️Mobile-friendly with essential features✔️Full-featured mobile app
Customization✔️Custom fields and workflows✔️Highly customizable across the platform
CRM for Sales✔️Strong sales pipeline and management✔️Effective sales automation and tracking
CRM for Customer Service✔️Basic ticketing system✔️Comprehensive customer service features


A product of Freshworks, Freshsales is an AI-powered CRM offering a 360-degree view of your business.

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With a strong emphasis on lead scoring and email tracking, Freshsales is geared towards businesses wanting a data-driven approach to their sales process.

Key Features of Freshsales

Freshsales stands out with its AI-based lead scoring that helps prioritize leads based on their engagement. It also offers in-depth email tracking, reporting features, and built-in phone and email.

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Pros of Freshsales

Freshsales AI-powered lead scoring and robust email tracking are key advantages. Users often praise the intuitive interface and ease of use. It also offers robust integrations with other Freshworks products and popular third-party apps.

Cons of Freshsales

While Freshsales does provide a range of features, it may lack the customization capabilities that some businesses require. Additionally, some users have noted that the mobile app could use enhancement.

For businesses seeking a CRM with strong lead scoring and email tracking capabilities, Freshsales presents a compelling alternative to HubSpot CRM.

FeatureFreshsales CRMHubSpot CRM
Pricing💲Offers different plans with various price points.💲Provides a freemium model and various tiers.
User Interface✔️Modern and intuitive design.✔️User-friendly and easy to navigate.
Contact Management✔️Centralized contact database.✔️Organizes contacts with custom properties.
Sales Automation✔️Tracks deals and sales pipelines.✔️Automates repetitive tasks.
Marketing Automation❌Limited marketing automation features.✔️Robust marketing automation capabilities.
Customer Support✔️Basic ticketing system and helpdesk.✔️Advanced ticketing and knowledge base.
Integrations✔️Integrates with popular third-party apps.✔️Extensive library of integrations available.
Reporting & Analytics✔️Standard reporting and analytics features.✔️In-depth reporting and data visualization.
Mobile App✔️Mobile app for iOS and Android.✔️Mobile app with full CRM functionality.


Primarily known for its email marketing capabilities, GetResponse also offers a simplified CRM solution. It’s a suitable choice for businesses looking to closely integrate their CRM and email marketing activities.

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Key Features of GetResponse

GetResponse CRM is integrated with its email marketing platform, offering contact scoring, email marketing automation, and lead nurturing. Furthermore, it provides a visual sales pipeline for managing and tracking deals.

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Pros of GetResponse

The integration of CRM with a robust email marketing platform is GetResponse’s key strength. It allows businesses to manage their contacts and carry out targeted email marketing campaigns in one place.

Users also appreciate the visual sales pipeline for its simplicity and clarity.

Cons of GetResponse

While GetResponse offers a CRM module, its features might not be as comprehensive as those provided by specialized CRM platforms. For businesses requiring advanced CRM functionalities, GetResponse may be less satisfying.

GetResponse, with its tight integration of CRM and email marketing, can be an attractive alternative to HubSpot CRM for businesses that have email marketing at the core of their customer relationship strategy.

FeatureGetResponse CRMHubSpot CRM
Core Functionality✔️Email marketing, automation, and basic CRM capabilities.✔️Comprehensive CRM platform with marketing, sales, and service tools.
Contact Management✔️Basic contact management features like lists and tagging.✔️Advanced contact management with customizable properties.
Email Marketing✔️Extensive email marketing features, templates, and automation.✔️Full-fledged email marketing with advanced personalization.
Marketing Automation✔️Basic marketing automation workflows.✔️Advanced automation with custom triggers and actions.
Sales Pipeline✔️Basic sales pipeline management.✔️Advanced sales pipeline tracking and reporting.
Lead Scoring✔️Basic lead scoring capabilities.✔️Advanced lead scoring and lead nurturing features.
Integrations✔️Integrates with several third-party apps and tools.✔️Extensive list of integrations with popular tools and services.
Reporting and Analytics✔️Basic reporting and analytics for email campaigns.✔️Comprehensive analytics for marketing, sales, and service.
Pricing💲Pricing based on the number of contacts.💲Pricing based on the number of contacts and additional features.
Customer Support✔️Offers customer support through email and chat.✔️Comprehensive support resources, including chat and phone.


Primarily recognized as a powerful email marketing tool, MailChimp has expanded its functionalities to include a basic CRM system. It is an excellent option for businesses aiming to link their email marketing efforts with customer relationship management.

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Key Features of MailChimp

MailChimp CRM module provides a unified audience dashboard, segmentation options, and behavior-based automation.

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These features are closely intertwined with its email marketing capabilities, facilitating targeted communication.

Pros of MailChimp

MailChimp core strength lies in its extensive email marketing capabilities. Its CRM is a logical extension of this, providing a way to better understand and segment audiences for targeted campaigns.

The behavior-based automation also allows businesses to personalize customer interactions based on their behavior.

Cons of MailChimp

Although MailChimp CRM provides basic functionalities, it might not be sufficient for businesses with complex CRM requirements. Some users have also noted that navigating the platform various features can be a bit challenging initially.

MailChimp can be a solid alternative to HubSpot CRM for businesses whose primary focus is email marketing and who want to incorporate basic CRM capabilities to enhance their customer engagement strategy.

FeatureMailChimp CRMHubSpot CRM
Core Functionality✔️MailChimp CRM primarily focuses on email marketing with basic CRM functionality for managing contacts and campaigns.✔️HubSpot CRM is a comprehensive CRM platform that covers marketing and customer service aspects.
Contact Management✔️Basic contact management capabilities.✔️Advanced contact management with segmentation, custom properties, and activity tracking.
Email Marketing✔️MailChimp is a powerful email marketing platform with customizable and delivery scheduling.✔️HubSpot offers email marketing tools with automation and detailed reporting.
Marketing Automation❌Limited marketing automation features compared to HubSpot.✔️Robust marketing automation capabilities with workflows and lead scoring.
Sales Pipeline❌Limited sales pipeline features, suitable for basic tracking.✔️Advanced sales pipeline management with deal tracking, forecasting, and automation.
Reporting & Analytics✔️Provides basic email campaign reports.✔️Offers comprehensive reporting and analytics across marketing, sales, and customer service.
Integrations✔️Integrates with various third-party apps and services for email marketing and e-commerce.✔️Extensive integrations with marketing, sales, customer service tools, and other business apps.
E-commerce Support✔️Provides limited e-commerce integrations and features.✔️Offers e-commerce integrations, order tracking, and customer support for online businesses.
Customer Support✔️Email support with limited options.✔️Robust customer support with ticketing, live chat, and self-service tools.
Ease of Use✔️User-friendly interface, suitable for small businesses and beginners.✔️Intuitive interface with a learning curve, designed for businesses of all sizes.
Pricing💲Offers a free plan with limited features, and paid plans based on the number of subscribers.💲Offers a free plan with limited features, and paid plans based on the number of contacts.

Samdock CRM

Samdock is a simple and intuitive CRM designed for small businesses. It focuses on ease-of-use and quick setup, making it an ideal choice for small teams that require a streamlined CRM solution.

Key Features of Samdock CRM

Samdock offers straightforward features like contact management, task tracking, and activity logging. It allows easy categorization of customers and quick overview of sales pipelines.

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Pros of Samdock

Samdock simplicity and intuitive interface are often praised by its users. It eliminates the complexities of larger CRM systems, focusing instead on providing a straightforward and efficient CRM experience.

Cons of Samdock

Due to its simplicity, Samdock may not offer the extensive range of features found in more comprehensive CRM systems. It might not be suitable for larger businesses or those with more intricate CRM requirements.

If you’re a small business looking for a simple, easy-to-navigate CRM system, Samdock can be a valuable alternative to HubSpot CRM.

Its user-friendly design allows your team to hit the ground running, reducing the time spent onboarding and learning new software.

FeatureSamdock CRMHubSpot CRM
User Interface✔️Modern and user-friendly UI✔️Intuitive and easy-to-navigate UI
Lead Management✔️Capture, track, and nurture leads✔️Lead capture, scoring, and automation
Contact Management✔️Manage customer contact details✔️Centralized contact database
Sales Pipeline✔️Visualize and manage sales pipelines✔️Visual pipeline management and deal tracking
Deal Management✔️Track sales deals and progress✔️Full-fledged deal management with customization
Email Integration✔️Email integration for communication with customers✔️Seamless email tracking and automation
Marketing Automation✔️Basic marketing automation capabilities✔️Extensive marketing automation features
Customer Support✔️Basic ticketing system for customer support✔️Integrated customer support tools and ticketing system
Reporting and Analytics✔️Basic reporting on sales and performance✔️Robust reporting and analytics for sales and marketing
Integrations❌Limited integrations with other tools✔️Extensive third-party integrations with various tools
Mobile App✔️Mobile app for access on the go✔️Full-featured mobile app for CRM management
Pricing💲Affordable pricing plans💲Various pricing tiers, including a free plan

Choose the CRM

Choose the CRM: How to Choose the Right CRM for Your Business?

Selecting a CRM system can be a complex task, given the plethora of options available. However, with a clear understanding of your business requirements, you can find the ideal tool.

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Understanding Your Business Needs

Start by clearly defining your business needs. Determine which features are most important to you. For some, email marketing capabilities might be vital, while others may prioritize robust contact management or sales pipeline visualization.

Evaluating the Features

Evaluate the features of the various CRMs based on your needs. Look for CRM platforms that offer the specific features you require. Consider factors like automation capabilities, integrations, mobile access, and user-friendliness.

Considering the Cost

While it is tempting to opt for a free CRM platform, they may not offer all the features you need. Consider your budget and compare it against the features offered by paid options.

Remember, a good CRM system can provide a significant return on investment.

Checking for Integrations

Ensure the CRM platform integrates well with other tools you use in your business, such as email platforms, social media, and project management tools. These integrations can streamline your processes and increase efficiency.

Remember, there’s no one-size-fits-all when it comes to CRM platforms. The best CRM for your business is one that meets your unique needs, fits your budget, and integrates well with your existing tools.


Conclusion: Picking Your Right CRM

Choosing the right CRM tool can significantly impact your business success, influencing how you manage customer relationships, conduct marketing efforts, and ultimately, drive sales.

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While HubSpot CRM is a strong player in the field, it is essential to realize that there are numerous alternatives worth considering.

From Zoho CRM extensive features to Salesforce enterprise-level offerings, ActiveCampaign marketing capabilities, Bitrix24 communication focus, EngageBay all-in-one suite, Salesflare automation, Insightly project management integration.

Pipedrive sales-centric design, Freshsales AI capabilities, GetResponse email marketing integration, MailChimp audience-centric focus, and Samdock simplicity, there are diverse options for every business need.

Remember, the best CRM platform is the one that fits your business needs and budget, enhancing your relationships with customers and driving your business growth.

So, it is worth your time to explore, test, and evaluate these alternatives to find your perfect match. Go ahead, make your choice, and watch your business thrive!


FAQ About HubSpot CRM Alternatives

What are some free alternatives to HubSpot CRM?

Several free alternatives to HubSpot CRM include Zoho CRM, Bitrix24, and EngageBay, mailchimp, Freshsales, Insightly. While they offer free versions, advanced features may require paid plans.

Why should I consider alternatives to HubSpot CRM?

Each business has unique needs, and while HubSpot CRM is a robust tool, it may not cater to specific requirements or budget constraints. Exploring alternatives can lead to a CRM solution that better aligns with your business model. HubSpot CRM offers a free version, which is great for small businesses or startups with limited budgets.

What factors should I consider when choosing a CRM?

Key factors include understanding your business needs, evaluating CRM features, considering the cost, and checking for integrations with existing tools.

How does Zoho CRM compare to HubSpot CRM?

Zoho CRM offers a range of pricing tiers with varying feature sets, while HubSpot CRM paid plans are typically more. Zoho CRM tends to have more advanced features in its paid plans, such as inventory management and workflow automation. HubSpot CRM, on the other hand, excels in integration with its marketing and sales tools, providing a more holistic inbound marketing and sales experience.

Connor Reynolds
Connor Reynolds

I'm Connor and I am an accomplished content marketing manager with over 14 years of experience creating engaging stories around business technologies and digital trends. With a passion for helping brands boost their online presence, I provide actionable insights into leveraging innovations in web design, digital marketing, SEO, and ecommerce. I have deep expertise across a wide range of solutions aimed at business growth, from SaaS tools to marketing automation to social media management. I stay on the pulse of emerging technologies and best practices so I can effectively translate complex topics into useful content for business audiences. My background in implementing digital strategies gives me a unique perspective on how brands can optimize their use of new platforms and innovations. I thrive on producing educational yet entertaining content that keeps readers up-to-date on the latest advancements influencing business success. When I'm not writing, I enjoy exploring the nuances of today's digital landscape.

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