Marketing Email Marketing Marketing Automation Review

SendinBlue Review – All-in-one Email Solution for Small Business

34-year-old Steve Jacob, has been running his own ad agency for 5 years now. This ad agency started with a mere five clients for the first two months. 

Fast forward five years and now Steve’s agency is among the best ad agencies of Chicago bagging 5 prestigious awards and recognition. Click To Tweet

The secret of Steve’s agencies’ client retention rate being more than 85% is that they didn’t ignore nurturing their customers at the right moment.

They struck the needs of their clients with the right marketing tactics out there.

As the agency grew, their marketing needs grew exponentially and Steve knew the importance of retaining customers through email marketing.

The agency now boasts of having 60 people on board and the technical team have tried and tested almost every email marketing solution for their sales funnel.

According to Hubspot Inbound report, 91% of consumers check their emails daily and 77% of consumers prefer email for marketing communications.

Since the consumers use the email as a channel of their own, it makes it imperative for the email marketing automation software to have all the features to make the emails highly personalized according to the buyer’s persona.

 All-in-one Email automation Solution for Small Business - comes with email editor - b testing - landing page builder platforms

For the first one year of business, Steve’s engineering team was using Mandrill, which was working fine, until Mandrill announced to merge with MailChimp recently.

GDPR and CCPA is applicable in Europe and SendinBlue is GDPR and CCPA compliant. It is providing features which help SendinBlue users to manage their European subscribers. These features include right to rectification, right to be forgotten, right to portability, right to object and right to access. You can find complete detail about SendinBlue GDPR and CCPA and consent compliance from here.

Their marketing team was using Aweber and alternatives for email campaigns when the client base was manageable. Over time, as the demand increased and the client’s base increased, the marketing team shifted their email marketing operations to Aweber from Infusionsoft.

After restructuring, Steve’s marketing team decided that they needed an all-in-one marketing software for their use. After days of research and careful consideration of many services, they decided to use SendinBlue, which had all the feature they were looking for.

 Their expectations matched the requirements and they excelled in fields like customer retention in no time with this fully automated, yet personalized email marketing software. This was something that they were not able to achieve using other platforms.

SendinBlue is a remarkable software that provides you with an intuitive interface with a gamut of services and functionality, that the marketers bet it is the best in class email marketing campaigns software. How?

Let’s explore the features of SendinBlue

1. Email Campaigns

SendinBlue’s easy template designer platforms which are mobile – friendly and personalized, is a help in need to the marketers out there who can also be creative without any designing skills.

Email Campaigns automation and  Marketing Campaigns with contacts management  - marketing platform

Marketing Campaigns

SendinBlue defines Marketing campaigns as a new level. It’s easy and encourages target based actions. Smart email marketing automation should be easy and well targeted that would require effortless marketing.

SendinBlue’s user interface has multi step, multi channel campaign set up, that makes your marketing effort a cake walk.

Triggered Campaigns

Campaigns that are driven by targeting and behavior. Take this instance- You have a customer who has your products in his cart and you want him to pay?

SendinBlue will detect that and send the prospect a personal email that would remind him of the cart and pay for the items in his cart or send out password resets email or welcome email when somebody create a new account.

2. Transactional Email and SMS

Transactional Email and SMS dashboard - marketing platform - automation for contacts

Want to ensure your customer gets his shipping notification based on their contacts? Are you finding it hard to make your prospects aware of the clearance sale that is going to happen next week?

App Alerts and push notifications automations are all the features of SendinBlue that will make sure that your customers get the welcome SMS, order confirmation messages, shipping, and delivery information tracking, and other important alerts to reach their inbox.

SendinBlue also has logs to search for the historical transaction emails and messages. Not only this, you can get delivery messages and engagement metrics to see what is happening to your SMS sent to the customers.

Sendinblue is well rounded and offers ease of use with best powerful automation -  Prevent hard bounces - check review
Sendinblue Capterra review

3. Marketing Automation and Workflow Creation

With SendinBlue you can create easy Automated Workflow channel which will allow you to create multi step and multi channel campaigns with unlimited variables in just a few minutes.

This is the same marketing automation workflow design that we feature in Drip automation tool.

But SendinBlue takes this to next level as you want to reach your customers through SMS or Email, through this easy management system, you will be able to choose the preferred device and reach your customers at the right moment and right time.

Marketing Automation and Workflow Creation - good contact management services

SendinBlue’s smart re-targeting function, allows you to track and engage with the visitors on landing pages.

Segmentation and targeting is also easy with your available contacts.

SendinBlue’s unique contact builder that segregates the prospects according to their age, city etc.

How is SendinBlue different from MailChimp?

Apart from Mailerlite which only has email marketing feature, SendinBlue is another all-in-one MailChimp alternative that is very light on the pocket and very effective for small business.

If you are in a fix as to which one to use for integrating all your marketing activities, then we provide you with a comparative analysis that will help the users make an informed decision.

SendinBlue vs Mailchimp - email marketing platform - email automation for your contacts

SendinBlue helps create professional looking email templates at a cost that is four times cheaper than MailChimp.

We should note that SendinBlue charges on per email sent basis while MailChimp charges per subscriber basis. So if the marketers have a high number of subscribers and they can send them a low number of emails per month, then SendinBlue is a cheaper option.

Checkout the Reddit discussion and reviews snapshot below where you can find what other people say about SendinBlue.

reviews of tools- ease of use and user friendly - contact management and email campaign automation
Sendinblue Reddit discussion

SendinBlue is all in one solution for email marketing automation and communication, whether it is Email Marketing, Transactional Emails, SMS marketing, Transactional SMS or Marketing automation.

sendinblue transactional sms campaigns - review of sendinblue - unlimited contacts support and services

SendinBlue’s user interface is attractive and easy to use. It’s clear simple drag and drop email builder, deep subscriber segmentation feature is another feature that SendinBlue is providing that has a solid competition with MailChimp.

MailChimp doesn’t let you send emails to your contacts automatically under free plan, while SendinBlue, for unlimited time, does offer automation in their free plan itself. 

This, in turn, gives the users enough time to decide about the purchase – as to which service you ultimately want.

sendinblue free email automation - list management - e commerce

Founded by Armand Thiberge, who created this software to “democratize email marketing” and especially making the facilities available to small businesses, helped formulate an efficient, simple yet powerful alternative of MailChimp.

You can start integrating their MailChimp contacts to SendinBlue here.

How is SendinBlue different from Aweber?

Aweber doesn’t provide 24×7 support services through phone or online, and pricing starts from $19 per month. Aweber’s users are devoid of good support.

Aweber doesn’t provide SMS integration which is a very useful marketing technique used nowadays.

Aweber also doesn’t have ecommerce and web analytics feature which SendinBlue has.

While both have a free trial facility for the marketers, where first time users don’t need to enter their credit card details to sign up in SendinBlue.


SendinBlue customers have the privilege of getting online, phone support and knowledge base which

Aweber can only support a subscriber base up to 25,000 on their plans while SendInBlue can support unlimited contacts.

Deep customer segmentation is not possible in Aweber but SendinBlue makes it easy.
We have already talked about the importance of segmenting the campaigns in marketing, which Aweber is lacking, while one of the best catch for SendinBlue is the campaign segmentation feature.

SendinBlue integrations

WordPress and SendinBlue Integration

wordpress integration

SendinBlue is a WordPress friendly solution for email marketing and plugin so you can keep their audience updated with all the awesome things that you are publishing and grow your business.

You can send transactional emails via SMTP or APIs. SendinBlue WordPress integration has been kept very simple and easy to install for nontechies as well.

After installation, you can start creating your campaigns from your WordPress website itself.

However, SendinBlue free membership has a monthly limit of 9000 emails the newsletter builder is available for forever.

PrestaShop and SendinBlue Integration

SendinBlue also allows the businesses operating in Prestashop to integrate the plugin in the website. You can start effective email marketing strategies, with the tools you incorporate, using SendinBlue.

SendinBlue has always ensured to provide their customers with a very easy installations process. For installation, one need to log in with their PrestaShop account; going to extensions and adding a zip file –

For the on screen installation process here to complete installation and start email marketing campaigns for the customers.

prestashop integration

With the installation of SendinBlue, you can easily segment your customers or visitors on site and track their orders. With this tracking code for each visitor, it is easy to segment your customer according to who placed an item more than a certain amount.

Even with the total amount spent you can create your campaigns. With this facility, SendinBlue makes it the best email marketing integration for the eCommerce merchants using Prestashop.

SendinBlue for Magento Integration

Magento is another ECommerce platform simplifying your product content management. SendinBlue comes with integration with Magento as well. Synchronizing SendinBlue with Magento is extremely easy and easy to manage.

SendinBlue provides plugins you need to incorporate to effectively run your email marketing campaigns for your prospects and customers. SMS transaction is also done through the plugin that will quickly send an SMS when the order is confirmed and shipped.

SendinBlue SMS service makes it easy to track, monitor and optimize the results with real time analytics and better user experience platform.


Setting up SendinBlue plugin is very simple. If Magento users don’t have a SendinBlue account, then they need to create one.

Some of the intuitive feature that helps Magento users are – easy segmentation of subscribers, newsletter builder, monitoring of transactional email templates and easy to use real time detailed reports.

This also comes with a dedicated IP for the protection of reputation. All this comes with unbeatable costs that are the best in the industry.

SendinBlue Exclusive Focus for Small Business

SendinBlue is the most used email marketing tool used in small business, because of the pricing and all-in-one emailing tool.

Being the direct communication between a brand and a customer, the beneficial aspects of email marketing for small businesses for retention and delighting the customers, cannot be overlooked.

Even if someone is from a nontech background, i.e, having no knowledge of coding at all, SendinBlue doesn’t make it hard for them to operate.

It’s professional looking HTML email are very easy to create. It is because of these factors that SendinBlue makes it difficult for the small business owners to think of any other alternative.

Check the below review from a Quora user :

Review - contacts and email campaign automation management product
Sendinblue Quora discussion

SendinBlue’s superior reporting and analytics system is very easy to interpret and with the help of the reporting system of telling the campaign owner – who clicked what – it becomes very easy for the person to target the customers who are inclined towards a certain product.

With this information, the small business owner can make personalized emails to further attract a prospect.

Another review by a user of this tool:

sendinblue-business-review - SendinBlue Review- overall rating

Source: SendinBlue Review at TrustRadius

Another review states that, by far, the best customer support has been that of SendinBlue. They are very quick to answer any technical query or any other kind of support needed. 

With the quick automate process, SendinBlue automatically generates newsletter of by curating information from the website and sent it to the contacts.

SendinBlue has provided support and value to small businesses by establishing all the functions that they need without having to pay a lot for it.

It is one of the things that people like about Sendinblue and often mention it in their review.

SendinBlue Price Plans

Enough of keeping you in dark, let’s come to money! 

Let’s see how is SendinBlue an all rounder in email marketing software and still is easy on pockets for the businesses and freelancers. For beginners, it comes with storing unlimited subscribers details and 9000 emails per month, which is a free plan.

The best part is, you don’t have to sign up with your credit card, unlike many other email marketing software to enjoy the privileges that SendinBlue provides.

SendinBlue has been mentioned by Capterra under 10 Free Email Marketing Software Solutions for Small Business Marketers.

Apart from real-time reporting, mobile-friendly email designer, email template library, and personalization of emails, the prospects will be receiving the emails with SendinBlue logo.

SendinBlue’s Lite pack has a limit of 40,000 emails per month with unlimited subscribers and contacts. Unlike the free plan that comes with daily sending limit, lite allows the users to send as many emails as they require per day. SendinBlue’s lite is priced at $25/month.

sendinblue pricing plans - get valuable services for your contacts

Essential pack would have the same facility that the lite pack provides with an additional 60,000 emails per month and is priced at $39/month.

With this plan and the above plans, the users can remove the SendinBlue logo from emails that are sent to their prospects.

The premium pack also comes with an advanced reporting system that includes geography and device reporting, heat map reporting, and an advanced campaign statistics system that helps look for the open rate and click rate.

It helps the marketers immensely to optimize the campaigns and take necessary steps to modify them, according to statistics. The premium pack is priced at $66/month. Premium pack users get to send 1,20,000 emails per month.

With these great features and an advanced reporting system, SendinBlue pricing plans are the most affordable email marketing solution out there for the business.

BMW and Rakuten are the clients that SendinBlue boasts of. And why not?

As we are coming to the end of our review of Sendinblue I would like to quickly do a round-up of all the features you get , pros and cons and who will benefit the most from this tool:

Pros of SendinBlue:

  • Affordable and you get a generous free plan
  • They also have an SMS marketing tool
  • The email automation options are great that you get at this pricing
  • Charges you based on the number of emails sent.

Cons of SendinBlue:

  • With the free plan you get only 300 emails per day which is quite less and some may not like it.

SendinBlue is best for?

  • If you are e-commerce and want to send an email based on customer’s past purchases and orders then SendinBlue is well equipped to serve your purpose. The easy drag and drop editor makes everything a breeze.
  • If you do not like to shell out a lot of money but want to get a value for money tool with standard personalization, transactional emails, and advanced list management and segmentation features.

An overview of Sendinblue and its features:

What do We like?

Competitive pricing that offers a lot of features @ $25.

 Workflow-based well-crafted automation features.

Very easy to use landing page editor.

Offers SMS marketing
What we don’t like?The free plan comes with 300 emails/day that we do not find very impressive.

Integrations can be more when you compared them with Mailchimp and GetResponse.
Value for MoneyYes, one of the few email marketing tools that are fully featured at an affordable price.
Customer Support Helpful knowledge base with responsive Chat support.
Who should use it?Ecommerce and businesses looking for pocket-friendly yet powerful email automation tools.
Sendinblue AlternativesMailchimp, Mailerlite, and ActiveCampaign
Our Score4.5/5
Sendinblue overview

Update October, 2021: SendinBlue has acquired Chatra, Metrilo and PushOwl. Chartra is livechat messenger for business, Metrilo is into customer analytics for ecommerce business and PushOwl is into push notification for Shopify. This clearly indicates, SendinBlue is getting full fledged into  building marketing platform for ecommerce business.

great email marketing platform and services - constant contact - mailchimp - prevent hard bounces via email
Best email marketing tools competitive grid


SendinBlue features let you get the most out of an email marketing campaign and as such they have some great options to help optimize your email marketing efforts.

Their landing pages, segmentation, send transactional email, emails and sms messages features with personalization can really help marketers to propel their conversion rates.

SendinBlue offers an affordable option where you get a generous free plan, and the paid plan starts at $25 for 40,000 emails. So, if you ever want to switch to SendinBlue you can always check out their free plan.

I like that you get 300 emails per day features that Sendinblue offers with their free version. The customer service is also one of the best and the Sendinblue reviews on Capterra have a decent overall rating.

How good is SendinBlue?

Sendinblue is one of the best email marketing automation tools in the market. The pricing is low cost, offers ease of use with a drag and drop editor, transaction email and the free plan is nicely-featured. A good value for money tool where you get 300 emails per day.

What is SendinBlue used for?

SendinBlue is an email marketing tool that helps with email automation, transactional emails, text messaging campaigns, landing pages and drip campaigns and a lot more.

How much does SendiBlue cost?

SendinBlue is available in below 5 plans:
Free : 300 emails/day @$0
Lite: 40000 emails/mo @ $25
Essential: 60,000 emails/mo @ $39
Premium: 1,25,000 emails/mo @66
Enterprise: Call customer support

Which is better, Sendinblue or Mailchimp?

The best thing about SendinBlue is that it charges you on total emails sent rather than number of email addresses /subscribers unlike MailChimp.
So, if you have less email addresses to send SendinBlue is a cheaper option. Also, their free plan allows you to have unlimited contacts which is an interesting deal, and not to forget the ease of use sendinblue offers.

Are there any free email marketing tools?

No, a free email marketing tool is not available and if it is then it is sure to have some issue. So , instead of a full free marketing tool, one should consider the free trial plans of paid tools after checking a trusted review.

MailerLite vs SendinBlue which is the better tool?

SendinBlue is great as it caters to all your email marketing needs such as SMS campaigns, landing page builder, CRM features, chat functionality, and a lot more.
MailerLite is a powerful basic email marketing tool that is low-cost and charges you based on the number of subscribers you can have.

Is SendinBlue cheaper than Mailchimp?

The pricing structure of both the tools is a bit different. MailChimp charges you based on the number of subscribers you have while SendinBlue offers pricing based on the number of emails you send.

What does the term requeue in Sendinblue mean?

The feature requeue allows you to send campaign to other members in your list who have not previously received the email through the campaign. It comes in handy if your campaign gets paused in the middle due to some technical issue.

Can I use Sendinblue with WordPress?

Yes, you can integrate Sendinblue with your WordPress website. You just need to install the Sendinblue plugin and configure it for automated sending.

Does Sendinblue use SMTP?

Yes, Sendinblue uses the SMTP relay service with its forever-free plan.

Editorial Staff Team at Sprout24 is a team of Software Product experts, reviewers and analysts. Trusted by over a million readers across the globe.