Email Marketing

12x Cheaper MailChimp Alternative for Email Marketing

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Mailchimp Alternatives

MailChimp and MailChimp Alternative

When we started updating our blog on a regular basis, we felt there is a need to send email updates to our email subscribers on a regular basis to keep the visitors returning to our website. MailChimp was the most heard software, but we also came across a list of MailChimp Alternative.

Initially, we started to send updates with Google Feedburner Email Subscriber Update feature, which is, of course, free but came with many restrictions. Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for proper software. As I was looking for email marketing tool, several tools such as MailChimp and MailChimp Alternative; which include- SendinBlue, EasySendy Drip, MailerLite, AWeber, CampaignMonitor, iContact, Constant Contact, and Campayn; were found.

I did a detailed analysis of each which led me to discover some cool in-built features coupled with promising price models. These tools seemed like the solution we were looking for, and we decided to try many of these at our end.

MailChimp – A Complete Email Marketing Solution for Newbie

Having realized the need of our own email marketing solution, the first try was obvioulsy the most simple tool known to us for ages- MailChimp. Any Start-up discussion on email marketing never ended without the mention of MailChimp marketing tool. Extremely user friendly and easy to access, Mailchimp is loved by its users for the hassle free experience in handling it. Add to that, all those awesome features talked about in various discussions and forums are available even in the free edition of Mailchimp.

MailChimp free edition comes with 12,000 free emails per month and a maximum of 2000 subscribers. For any new blogger or startup, these numbers are really good. Since we had an email list that surpassed the 2000 limit, we went for the paid account which comes for $74 for 10,000 subscribers per month for an unlimited mail campaign.

Over a period of 3 months, our email list jumped upto 25,000. You can calculate the amount we were paying to the Chimps to handle email campaigns. With one of the most convenient and easy to use Mailchimp email editor, we were also taking full advantage of A/B testing and managing multiple email lists to segment users.

Mailchimp Alternative
MailChimp Email Marketing Solution

No doubt the email templates supplied were great to us for certain email campaigns but we found that for an e-commerce marketer, MailChimp did not have enough of email templates which we could make use of like other MailChimp alternatives. Not to forget the feature of MailChimp was Mobile Responsive email template, which is little tricky to make these days. Finally, while calculating ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it. So, now we had the right time, to look out for cheaper Mailchimp alternative.

MailChimp as  a CRM

As of now, MailChimp only provided its users with the benefits of email marketing. But now they have introduced CRM that makes mailchimp even better. With MailChimp CRM, you can manage your customers and reach out to them in a more effective way. 

The CRM works by bringing all your contacts in one place and present you with related patterns and data to help you understand your audience better. The users can study their audience insights and accordingly send out personalized messages based on individual interests. 

You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV(customer lifetime value).  So, you can send the right message to the right audience at the right time and henceforth improving your marketing strategy. 

1. MailChimp Alternative – SendinBlue

SendinBlue ( read a detailed review of SendinBlue ) is another alternative for Mailchimp, which places itself as all-in-one email solution for small business which provides email and SMS for email marketing campaigns including transaction and marketing automation. The best feature about SendinBlue is that they charge you based on the number of sent emails and SMS. Apart from English SendinBlue application is also available in other languages including Français, Español, Português, Italiano, Deutsch. With the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails for $25 per month.

2. MailChimp Alternative – EasySendy Drip

MailChimp vs EasySendy Drip – $19 plan for 10000 Subscribers

EasySendy Drip’s plan of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Drip, Email Newsletters and email drip campaigns are made super easy. It also offers Facebook Messenger Marketing Feature that help you to grow your Facebook messenger subscriber list.

The unique feature of EasySendy Drip is that it allows integrating through email delivery API of Amazon SES, SendGrid, MailJet, Ariticmail, SparkPost, and MailGun. This feature helped us to control our email delivery budget in check. For example, if we were sending 50,000 emails in a month, then we had to pay only $5 to Amazon SES and, in certain months, if the email delivery goes over 100,000 then we had to pay $10 to Amazon SES.

3. MailChimp Alternative – Mailerlite

MailChimp vs Mailerlite – The 12x Cheaper Mailchimp Alternative

MailChimp Alternative-MailerLite
MailChimp Alternative-MailerLite

After we were failing to meet expectations with Mailchimp and keeping a check with our email marketing budget until now we had tried many options for Mailchimp alternatives. Not willing to give up easily, we also tried using a MailChimp Alternative namely MailerLite. In the first impression when we looked at the price, we were quite surprised. As we took a look at the Demo of the email editor, I assumed that it is cheap because it might have low email delivery rate.

Below are the two pictures of MailChimp and Mailerlite pricing that will help you with price comparisons.

Mailchimp pricing
Mailchimp pricing
Mailerlite pricing
Mailerlite pricing


As I explored its features in details, I got to know the real reason behind the low price- Their team said, they have kept the price low because they mostly dealt with bulk email marketing for enterprises and they have not made the product clamped up with features which very few marketers use. This helped them to keep Mailerlite affordable at a cheap price.

After this, I checked the testimonials, where they mention More than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!

Convinced with the insight, I went ahead and signed up for a Mailchimp alternative Mailerlite Trial Account, which gave me access to send email to 1000 email subscribers. After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this list of 1000 email on Mailchimp also had an opening rate of around 60%. So, looking at the number I was completely satisfied and went ahead taking a pro account for 30,000 Subscribers. For these 30,000 subscribers, I had to pay $1176 Only for a Year for Unlimited Emails!

Price Check: The price is exact 12 times cheaper than what we were spending on Mailchimp Pro account for a month!

Now we are quite satisfied with the features and the services provided by MailChimp Alternative – Mailerlite. The one best feature which can compete with Mailchimp, is their ‘drag and drop Newsletter Editor’, which is quite simple to use, beautiful and very lightweight. Overall you get wonderful control over creating your beautiful newsletters. Along with this, Mailerlite also gives default email templates to play with.

MailChimp Alternative-MailerLite
MailChimp Alternative-MailerLite Editor

Some other features worth exploring also included drip email Autoresponders combined with Webform, which we regularly use to send email newsletters, step-by-step for every new subscriber.

In Mailchimp, we were also using Segment Feature under the list of email subscribers, which gave us the flexibility to filter those who were not opening our emails. Yes, the same feature is also present in Mailerlite, which you can use quite frequently for effective email list management.

At any point when you are done with the campaigns you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.

Update 1: Recently, we started using RSS campaign feature of Mailerlite which enables us to send automated RSS feed campaigns for our blog posts to our subscribers automatically. No doubt this feature again is very simple to use and have very setup to complete and get started. This is an alternative feature form MailChimp which takes big leap in favour of Mailerlite.

MailChimp Alternative-MailerLite
MailChimp Alternative-MailerLite RSS Campaign

Hope, this post will help you get the right software to send Email Campaigns at Affordable price. You can check and try out Mailerlite – The Mailchimp Cheaper Alternative from here.

Once you start using Mailerlite, let me know your experience in the comment section below.

MailChimp Alternative-Free Trial

Update 2: Mailchimp alternative, MailerLite, has added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!

Mailchimp Alternative-MailerLite
Mailchimp Alternative-MailerLite

Other than these latest updates, MailerLite also added some of the amazing features like Auto Resend, Click Maps in campaign reports and RSS email campaigns for publishers and bloggers.

Update 3: MailerLite has announced new prices for the subscriber limits. It can be found here. This pricing will be applicable for new customers and will be visible on the website from 01-September-2016. So, the existing paid customer can still access old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime.

After 25-May-2018; MailLite has added GDPR related features which include, right to be forgotten, proof of Subscriber consent, identifying EU users, data processing agreement and so on. You can register with MailerLite from here and discuss with their team on GDPR feature and process enablement.

Below is a screenshot of the pricing plans offered by MailerLite when I select 1000 subscribers.

To view the full revised pricing list visit here.

mailerlite revised pricing
Mialerlite revised pricing

4. MailChimp Alternative – AWeber

MailChimp vs Aweber – Trial Start at $1 Only
Aweber says ‘Start $1 Trial‘. In this plan, you get a 30 days trial for $1 only. Once we finished the 30 days trial period, we took the paid plan which was starting at $19 per month for 500 contacts only. Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.

Mailchimp Alternative-AWeber
Mailchimp Alternative-AWeber

I would mention here that we used Aweber only because they are well known for their auto-responder features, and they also accept internet marketers and affiliate marketers.

5. MailChimp Alternative – Campayn

MailChimp vs Campayn – 12,500 Free Email for 500 Contacts
Trying out various options did not deter our spirits, and we kept on trying new solutions. The next in our league was Campayn- A new email marketing company which promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans start at $19 per month only!

Overall, it can be very well said that Campayn is designed mainly for micro merchants and small businesses- Courtesy, the ease of use. We used Campayn but still, it was not what we were looking for. Also, Campayn was just a few cents cheaper than Mailchimp.

  • Why do I need email list cleaning service and why it is important for email marketing?

    Email List cleaning keeps your subscriber list up to date and keeps removing the email addresses that are no longer interested in your business. So, you only approach people who want to read your emails.

  • Why is data validation important?

    Data validation is important because it ensures that the email that you send is getting delivered at valid email addresses and reaching your intended prospects. If you don’t pay attention to where your emails are going you might get blacklisted by your ISP.

  • What is email scrubbing?

    Email scrubbing means removing unengaged customers from your list so that you only market to people who are interested in your emails.

  • What is the difference between data cleansing and data scrubbing?

    Data cleansing and Data scrubbing is more or less the same thing. Both are employed to improve the quality of the data used. It involves removing the errors or any inconsistencies that may be polluting the data.

  • How do I use email list cleaning services to maintain my email database?

    You should begin the cleaning exercise with the most active email list. Include the older lists as well so that you know unengaged subscribers who are no more active. You should do this activity at least twice a year.

  • What benefits I get with email list cleaning service?

    Email list cleaning will ensure you have higher open rates, better conversions for your email marketing and lesser bounce rates.

Ankit is a technology entrepreneur. Founder of Aritic. Ankit loves to analyse and write in-depth software, application reviews in his free time since 2009.


  1. Great piece Ankit! I’m definitely going to consider Mailerlite in my update for my MailChimp alternatives article!

  2. Kane Woods Reply

    Last year I was using Campaignmonitor and now I am regular customer of Getresponse. I am very much satisfied with it. I can’t see much of the options in Mailerlite but for my other e-commerce business, the volume email pricing looks cost saving for us over Getresponse.
    I would like to give Mailerlite a test drive, and hope it turn to be great alternative email marketing software for our company. Thanks for information.

    • Ankit Prakash Reply

      Definitely Kane. Mailerlite can be a great try, beside Mailchimp, Contant Contact, Campaignmonitor and Getresponse. Give a try and let me know how do you feel about this?

    • D Reply

      getresponse is pricey. Sendinblue seems to be the best bang for the buck.

  3. Erik Ghane Reply

    I tried Mailerlite but found that it is is missing possibility to use Checkboxes and Radio buttons. We need this in order to sort subscribers by their different interests.

    • Ankit Prakash Reply

      Hello Erik,

      Mailerlite has awesome list segmentation feature, using which you can filter your subscribers easily. You can also use “Check All” button which appear above the the email list.

  4. Patricia Reply

    Great review. Will definitely consider it. One problem I have with Mailchimp is that, not only is the same subscriber counted twice if it figures on two separate lists, there is no tool that enable extracting the subscribers figuring on more than one list.
    The only way is to check each subscriber one by one – not practical with thousands of subscribers.

    Also, do you know if mailer lite is compatible with Mandrill – I have auto responder enabled on Magento with Mandrill…

    • Ankit Prakash Reply

      Hey Patricia,

      You can manually compare the email lists with in csv excel file and remove the duplicates.
      MailerLite should be compatible with Mandrill. But can you please explain me little more, so, that I can analyse the scenario, what kind of integration are you planning to have?

  5. Nicolas Reply

    How about GetResponse? Ankit, what do you think about this email marketing platform?

    • Ankit Prakash Reply

      Hey Nicolas,

      GetResponse is also a great email service provider 🙂

  6. Alice Jons Reply

    Great article! However, some facts are a bit different now. My update:
    – Mailchimp free edition comes with unlimited emails per month and a maximum of 1000 subscribers.
    – Price comparison is also now a bit different, you can check here:

    • Alice Jons Reply

      Oh, you are right – Mailchimp free edition comes with 12,000 free emails per month and a maximum of 2000 subscribers. I’ve thought of Mailerlite free edition which comes with unlimited emails per month and a maximum of 1000 subscribers. 😉 Cheers!

    • Ankit Prakash Reply

      Thanks for the update Alice 🙂

  7. Sam Reply

    Great article with some useful tips. Totally agree about Awebber being more expensive than you initially think.

    Anyone got any thoughts on Mad Mimi? Never used it before but they seem to have a lot of integrations which makes me think it’d be worth giving a shot.

    • Ankit Prakash Reply

      Sam, these days I am trying out Ariticmail. We have launched this service few weeks back.

  8. Chris Adamus Reply

    Great review indeed! Thank you.

    Would you mind to consider including in the next update of the article? It’s also European-based ESP cheaper than MailChimp. A free account lets you send up to 2000 messages to 500 recipients each month. Autoresponders, inbox and spam tests are included in a free plan.

    • ankitadmin Reply

      Hey Chris,

      Thanks for writing back to be me. Please allow sometime, I am exploring more applications.

  9. Rajkumar Kanagaraj Reply

    nice blog post mate. really a money saving tricks for a bloggers. 😉

  10. Cloud Mining XYZ Reply

    Thank you for this valuable information. I have registered on Mailerlite for my review site.

  11. mark Reply

    Hi Ankit, this is a great post. I was also introduced before with MailerLite but did not go into exploring since I’m yet to setup my list building process after the fanpage has gathered audience. I’ll look into this service. Thanks.

  12. Emma Reply

    SendPulse is another affordable alternative that features advanced functionality comparable to that of the industry leaders like MailChimp or GetResponse. It is a viable option for SMBs and the like.

  13. Dean Reply

    In the wake of perusing this article on Mailchimp Alternatives, I agreed to SendinBlue it appeared to be so basic and simple sadly it won’t give me a chance to send a test email and after a few endeavors to get bolster I should consider other mail programs. A debt of gratitude is in order for a truly average elegantly composed article.

    • Thanks Dean. Here we finally stopped at MailerLite and started using it for our business. Yes, SendinBlue is also another good alternative.

      • Emily Reply

        Hi Dean.
        After doing some research I found Soundtest. I haven’t tested it out properly yet, but it seems to offer really good value for money. Another promising aspect of it that customer-provided ratings I found online are also great, especially regarding customization tools and user-friendliness.
        I figured it could be a good alternative for you as well, here’s the link in case you’d like to check it out;

  14. Francies Reply

    Hello! Ankit
    I really want to thank you for this very informative blogs, I like to know about some more tools apart from mail chimp that was useful for email marketing.

    • Francies, here are some of the good email marketing tools:,,,,

  15. Garry Reply

    After reading this article on sat I signed up for Sendinblue it seemed so simple and easy unfortunately it won’t let me send a test email and after several attempts to get support I will need to consider other mail programs like you mentioned, Mailer lite. Thanks for a really decent well written article.

    • Thanks for the detail Garry; sure you should have a look through many alternatives; as there are many available online.

  16. robert connor Reply

    Hello Ankit,
    Thanks for the comparison to MailChimp, we are looking for one now. Have you heard of freshmail? Have a great day on purpose your blog looks awesome!

  17. Howard Reply

    How to integrate Mailerlite and CONTACT US forms?? (What forms to use; I like WP forms or NINJA….

  18. vincent Reply

    I found Mailjet” but didnt tested yet.
    Pricing is far below all others, ~=75USD per month for 150k mails, unlimited number of contacts anybody tested it ?

  19. Hi Ankit. Great Post. While I was doing a more rigorous search, I came across which is just amazing, to be put in 1 word. It is the most advanced marketing automation platform and apparently the most affordable so far. :-). You could add it to your list. Your readers will thank you for it I am sure.

    • Hey Paul,
      Thanks for the comment! I will tryout Retainly sometime; it looks like a good tool for business.


    • Domonic Mongello Reply

      This is a solid solution. There are some very cool unique features with this service. Nice 🙂

  20. Michelle Gray Reply

    Very nicely written piece and very beautifully captured journey from Google Feedburner Email Subscriber Update feature to Mailchimp and Mailchimp Alternative; which include- AWeber CampaignMonitor, iContact, Constant Contact and Campayn.

    • Thanks for the appreciation Michelle.
      Yes, I wrote about the complete journey.

  21. Anandita M. Reply

    Hi Ankit! Could you throw some light on what are the kinds of restrictions Google Feedburner Email Subscriber Update feature comes along with. After all it is a free service, when you think one should start worrying about moving on from it.

    • Anandita, when you have to manage your subscriber base and want to send out custom newsletters, then, you should plan to migrate from feedburner rss email system.

  22. Sampath Kulkarni Reply

    Hi Ankit, I’m really curious to know…so after you bought the Mailerlite pro account, what was the click open rate of emails? Was it as good as Mailchimp?
    And you’re saying $297 is basically 12x cheaper than MailChimp, right?

    • Sampath, yes from pro account of MailerLite also we are getting good email open and click through rate. Yes, it is as good as MailChimp.

  23. Beejalen Reply

    MailChimp provides complete solutions for email marketing. The user-friendly nature and easy access make MailChimp a favorite among all. Some of the cheaper alternatives to MailChimp are AWeber, Mailerlite, Campaign Monitor, SendinBlue, and Campyn. Though MailChimp has its own mark, the other email marketing tools can also provide different inbuilt and customized features that might not be available with the others. Some of their price models are also promising.

  24. Autumn Garavito-Chaney Reply

    Thank you for this article, Ankit. My company recently switched from MailChimp to MailerLite and while the importing of contacts was simple, I’ve yet to get a response from Customer Service for an issue we’re having with approved campaign mailing size. Nowhere on site is there a LiveChat or a phone number (even though in some of their marketing materials it specifically states that MailerLite offers Live Chat support), and I’ve submitted three emails over the past three weeks without so much as a response from the MailerLite support team.
    So beware, anyone who’s thinking of making the switch. The level of support you will receive from MailerLite is nonexistent.

  25. Leverne Reply

    Thank you for this very informative article. This list looks very promising. I was sure that I wanted mailchimp but now there are other good options like mailerlite which looks like a great alternative.

  26. Madilyn Reply

    Great article, the only thing I miss here is the GetResponse – tool. It’s really intuitive and their marketing automation platform is amazing!

  27. Seyma Bennett Reply

    Looking for an option similar to Mailchimp where I can automate a weekly calendar email using an html page as my content (literally just provide the url of the webpage where our calendar resides). Mail chimp does not let me auto send the same setup every week, I have to set up the content/template for each week and schedule it for that particular Sunday. I would prefer to setup 1 template and just tell it to email out every Sunday. Where can I do this?

    • Seyma Bennett Reply

      I have already tried TinyLetter, SendInBlue, Benchmark Email, MadMimi, Mailchimp, and none of them can do what I want.

    • Hey Seyma,

      Seems this could not be possible with any of the application mentioned in this post. Probably, you need to design this campaign in a different way.

      • Seyma Bennett Reply

        That’s what I thought! Thank you so much!

  28. George Reply

    The best one for small businesses is GetResponse that is great value for money. It has a number of features like creating landing pages, drag and drop editor, tracking, and scheduling of the webinars and others.

  29. Ashley Reply

    Ankit, Automizy is a great alternative to MailChimp where you have to pay only for the active contacts. There is no e-mail repetition and therefore you pay just once. Another option is easysendy Pro with the help of which you can send bulk e-mails in a jiffy.

  30. Harold Reed Reply

    I am not a coder but with the mailchimp drag and drop functionality I am able to create some great looking e-mail designs. It is super easy to use , cost-effective(for small teams) and great option for startups.

    • Yes Harold, thats a great options. Nowadays all of the email service providers have this option.

  31. Dan Reply

    Thanks for the review… I’m going to try mailerlite. I’ve tried sendinblue in another blog but it lacks the integration for mailmunch and there aren’t customized templates for the forms.

  32. Diana Hughes Reply

    I signed up for Sendinblue for it is quite hard to find an email marketing service that provides automation for free. I do not own a big business, so their free plan works for me. The one thing that I found a bit glitchy is their email designer interface as Mailchimp has a much easier interface to work with. Maybe it is just me who finds it a bit disappointing otherwise Sendinblue is perfect.

    • Diana, that’s perfect. You can also check around applications like Aritic PinPoint, they have more complete features.


    Hey Ankit
    Nice post. i regularly read your blog. Your blog is very useful to other newbie blogger.

  34. Karen Reply

    I’m using at least 2 years especially drag and drop system is better then MailChimp.

  35. Emily Reply

    Hi Ankit! Im thinking of trying mailerlite as i am just starting a blog. I have mail chimp currently. Do you know if mailerlite allows subscriber pop-up forms to be shown on mobiles in a form other than banner form? On mail chimp they default to banner form on mobiles which i don’t care for.

    • Emily, Mailelite forms are responsive on all devices. So you shouldn’t worry about the display of the forms on a mobile device.

  36. Nirmal Kumar Reply

    I love using SendInBlue, the main reason is their flexibility. And, the next one is their Email Automation Feature. I have used Mailerlite in the past but did not allow me to send affiliate links in the newsletter. So, I have to leave them.

    • Yes Nirmal, at most of the places direct use of affiliate links are not allowed. That’s great you found a working solution for yourself.

  37. Marie Reply

    I am using MailerLite for the past few months and as of now I don’t think I had any problems with it. Also , as I am not very keen to invest a lot of money in such software MailerLite fits the bill perfectly. I would recommend MailerLite to everyone.

  38. Debra Jones Reply

    MailChimp has captivated the market quite well and I find it hard to switch to another alternative. Thanks a lot for your detailed post as now I can easily find some of the best tools that otherwise were not known to me.

  39. Adrina winslet Reply


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