MailChimp and MailChimp Alternative
When we started updating our blog on a regular basis, we felt there is a need to send email updates to our email subscribers on a regular basis to keep the visitors returning to our website. MailChimp was the most heard software, but we also came across a list of MailChimp Alternative.
Initially, we started to send updates with Google Feedburner Email Subscriber Update feature, which is, of course, free but came with many restrictions. Understanding the need for proper email list management software and to send updates along with some useful tips to our subscribers, we started looking out for proper software. As I was looking for email marketing tool, several tools such as MailChimp and MailChimp Alternative; which include- SendinBlue, EasySendy Drip, MailerLite, AWeber, CampaignMonitor, iContact, Constant Contact, and Campayn; were found.
I did a detailed analysis of each which led me to discover some cool in-built features coupled with promising price models. These tools seemed like the solution we were looking for, and we decided to try many of these at our end.
MailChimp – A Complete Email Marketing Solution for Newbie
Having realized the need of our own email marketing solution, the first try was obvioulsy the most simple tool known to us for ages- MailChimp. Any Start-up discussion on email marketing never ended without the mention of MailChimp marketing tool. Extremely user friendly and easy to access, Mailchimp is loved by its users for the hassle free experience in handling it. Add to that, all those awesome features talked about in various discussions and forums are available even in the free edition of Mailchimp.
MailChimp free edition comes with 12,000 free emails per month and a maximum of 2000 subscribers. For any new blogger or startup, these numbers are really good. Since we had an email list that surpassed the 2000 limit, we went for the paid account which comes for $74 for 10,000 subscribers per month for an unlimited mail campaign.
Over a period of 3 months, our email list jumped upto 25,000. You can calculate the amount we were paying to the Chimps to handle email campaigns. With one of the most convenient and easy to use Mailchimp email editor, we were also taking full advantage of A/B testing and managing multiple email lists to segment users.
No doubt the email templates supplied were great to us for certain email campaigns but we found that for an e-commerce marketer, MailChimp did not have enough of email templates which we could make use of like other MailChimp alternatives. Not to forget the feature of MailChimp was Mobile Responsive email template, which is little tricky to make these days. Finally, while calculating ROI of the email campaigns with MailChimp we severely failed to meet expectations and finally stopped using it. So, now we had the right time, to look out for cheaper Mailchimp alternative.
MailChimp as a CRM:
As of now, MailChimp only provided its users with the benefits of email marketing. But now they have introduced CRM that makes mailchimp even better. With MailChimp CRM, you can manage your customers and reach out to them in a more effective way.
The CRM works by bringing all your contacts in one place and present you with related patterns and data to help you understand your audience better. The users can study their audience insights and accordingly send out personalized messages based on individual interests.
You get to have an audience dashboard where the audience is segmented based on common tags, recent sources of growth, CLV(customer lifetime value). So, you can send the right message to the right audience at the right time and henceforth improving your marketing strategy.
1. MailChimp Alternative – SendinBlue
SendinBlue ( read a detailed review of SendinBlue ) is another alternative for Mailchimp, which places itself as all-in-one email solution for small business which provides email and SMS for email marketing campaigns including transaction and marketing automation. The best feature about SendinBlue is that they charge you based on the number of sent emails and SMS. Apart from English SendinBlue application is also available in other languages including Français, Español, Português, Italiano, Deutsch. With the ability to add unlimited contacts you can send 1000 emails/day and 40,000 emails for $25 per month.
2. MailChimp Alternative – EasySendy Drip
MailChimp vs EasySendy Drip – $19 plan for 10000 Subscribers
EasySendy Drip’s plan of $19 allows sending 5 emails/sec to 10,000 contacts per month. With EasySendy Drip, Email Newsletters and email drip campaigns are made super easy. It also offers Facebook Messenger Marketing Feature that help you to grow your Facebook messenger subscriber list.
The unique feature of EasySendy Drip is that it allows integrating through email delivery API of Amazon SES, SendGrid, MailJet, Ariticmail, SparkPost, and MailGun. This feature helped us to control our email delivery budget in check. For example, if we were sending 50,000 emails in a month, then we had to pay only $5 to Amazon SES and, in certain months, if the email delivery goes over 100,000 then we had to pay $10 to Amazon SES.
3. MailChimp Alternative – Mailerlite
MailChimp vs Mailerlite – The 12x Cheaper Mailchimp Alternative
After we were failing to meet expectations with Mailchimp and keeping a check with our email marketing budget until now we had tried many options for Mailchimp alternatives. Not willing to give up easily, we also tried using a MailChimp Alternative namely MailerLite. In the first impression when we looked at the price, we were quite surprised. As we took a look at the Demo of the email editor, I assumed that it is cheap because it might have low email delivery rate.
Below are the two pictures of MailChimp and Mailerlite pricing that will help you with price comparisons.
As I explored its features in details, I got to know the real reason behind the low price- Their team said, they have kept the price low because they mostly dealt with bulk email marketing for enterprises and they have not made the product clamped up with features which very few marketers use. This helped them to keep Mailerlite affordable at a cheap price.
After this, I checked the testimonials, where they mention More than 40,000 happy customers. They included some of the best online marketers and they were all real testimonials!
Convinced with the insight, I went ahead and signed up for a Mailchimp alternative Mailerlite Trial Account, which gave me access to send email to 1000 email subscribers. After a few hours, I checked the report and the result was jaw-dropping- 55% Open Rate! Usually, this list of 1000 email on Mailchimp also had an opening rate of around 60%. So, looking at the number I was completely satisfied and went ahead taking a pro account for 30,000 Subscribers. For these 30,000 subscribers, I had to pay $1176 Only for a Year for Unlimited Emails!
Price Check: The price is exact 12 times cheaper than what we were spending on Mailchimp Pro account for a month!
Now we are quite satisfied with the features and the services provided by MailChimp Alternative – Mailerlite. The one best feature which can compete with Mailchimp, is their ‘drag and drop Newsletter Editor’, which is quite simple to use, beautiful and very lightweight. Overall you get wonderful control over creating your beautiful newsletters. Along with this, Mailerlite also gives default email templates to play with.
Some other features worth exploring also included drip email Autoresponders combined with Webform, which we regularly use to send email newsletters, step-by-step for every new subscriber.
In Mailchimp, we were also using Segment Feature under the list of email subscribers, which gave us the flexibility to filter those who were not opening our emails. Yes, the same feature is also present in Mailerlite, which you can use quite frequently for effective email list management.
At any point when you are done with the campaigns you can also use Email Campaign Report to Track everything including opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more.
Update 1: Recently, we started using RSS campaign feature of Mailerlite which enables us to send automated RSS feed campaigns for our blog posts to our subscribers automatically. No doubt this feature again is very simple to use and have very setup to complete and get started. This is an alternative feature form MailChimp which takes big leap in favour of Mailerlite.
Hope, this post will help you get the right software to send Email Campaigns at Affordable price. You can check and try out Mailerlite – The Mailchimp Cheaper Alternative from here.
Once you start using Mailerlite, let me know your experience in the comment section below.
Update 2: Mailchimp alternative, MailerLite, has added the ability to create landing pages through a drag and drop editor. Through this, you can easily create E-Course, Invite, Webinar, Coming soon, Lead Generation, Product, E-book landing pages without any coding skill!
Other than these latest updates, MailerLite also added some of the amazing features like Auto Resend, Click Maps in campaign reports and RSS email campaigns for publishers and bloggers.
Update 3: MailerLite has announced new prices for the subscriber limits. It can be found here. This pricing will be applicable for new customers and will be visible on the website from 01-September-2016. So, the existing paid customer can still access old pricing structure; also, if you plan to upgrade your MailerLite plan to paid one now, then, you will continue to get the existing (reduced) pricing for a lifetime.
After 25-May-2018; MailLite has added GDPR related features which include, right to be forgotten, proof of Subscriber consent, identifying EU users, data processing agreement and so on. You can register with MailerLite from here and discuss with their team on GDPR feature and process enablement.
Below is a screenshot of the pricing plans offered by MailerLite when I select 1000 subscribers.
To view the full revised pricing list visit here.
4. MailChimp Alternative – AWeber
MailChimp vs Aweber – Trial Start at $1 Only
Aweber says ‘Start $1 Trial‘. In this plan, you get a 30 days trial for $1 only. Once we finished the 30 days trial period, we took the paid plan which was starting at $19 per month for 500 contacts only. Although this plan gave us the independence of sending as many campaigns as we wanted, our increasing list made Aweber an expensive option again.
I would mention here that we used Aweber only because they are well known for their auto-responder features, and they also accept internet marketers and affiliate marketers.
5. MailChimp Alternative – Campayn
MailChimp vs Campayn – 12,500 Free Email for 500 Contacts
Trying out various options did not deter our spirits, and we kept on trying new solutions. The next in our league was Campayn- A new email marketing company which promises to send upto 12,500 emails to 500 contacts per month under the Free Plan. Paid plans start at $19 per month only!
Overall, it can be very well said that Campayn is designed mainly for micro merchants and small businesses- Courtesy, the ease of use. We used Campayn but still, it was not what we were looking for. Also, Campayn was just a few cents cheaper than Mailchimp.
Email List cleaning keeps your subscriber list up to date and keeps removing the email addresses that are no longer interested in your business. So, you only approach people who want to read your emails.
Data validation is important because it ensures that the email that you send is getting delivered at valid email addresses and reaching your intended prospects. If you don’t pay attention to where your emails are going you might get blacklisted by your ISP.
Email scrubbing means removing unengaged customers from your list so that you only market to people who are interested in your emails.
Data cleansing and Data scrubbing is more or less the same thing. Both are employed to improve the quality of the data used. It involves removing the errors or any inconsistencies that may be polluting the data.
You should begin the cleaning exercise with the most active email list. Include the older lists as well so that you know unengaged subscribers who are no more active. You should do this activity at least twice a year.
Email list cleaning will ensure you have higher open rates, better conversions for your email marketing and lesser bounce rates.