Omnisend Review: Leverage AI for your Email Marketing Strategy

In my experience reviewing Omnisend, I discovered it's a robust email marketing tool ideal for e-commerce. Omnisend excels in automation, offering customized email templates, SMS marketing, and web push notifications. Its standout features include drag-and-drop content editors, pre-built e-commerce workflows, and effective customer segmentation. Importantly, Omnisend's AI-driven analytics greatly assist in understanding customer behaviors and crafting personalized marketing strategies. Its seamless integration with e-commerce platforms like Shopify enhances its utility, making it a comprehensive tool for e-commerce marketing needs.

From lead generation to communication, marketing involves tons of activities. Multiply these activities with the numerous prospective leads and the repetitive tasks involved. It can be overwhelming and cause errors at times.

Marketing automation tasks such as ad campaigns, email marketing, social media posting, and many others become easy with just a few clicks. Marketing automation improves efficiency, enables personalized experience to customers, and helps make marketing easier.

Generating leads, communicating with prospective customers & existing customers, and much more are all made easy with marketing automation. 

marketing automation with Omnisend

With a world full of people staying home, Ecommerce has emerged to be one of the most lucrative businesses. Ecommerce is also one of the business types that requires marketing automation at every step. Both the volume and nature of business require a tremendous amount of communication for customer service and the sales pipeline.

Email campaigns, sales messages, customer service, abandoned cart management, offer/ discount mailers, and many other aspects of ecommerce require automation. Now when these steps multiply in various communication channels like web, social, text, and email, communication grows exponentially. Automation includes customer service tasks like order cancellation and delivery issues.

Using marketing automation in Ecommerce 

Using marketing automation in Ecommerce 

Omnisend Review: Leverage AI for your Email Marketing Strategy 1

Cart Abandonment 

Abandoned cart campaigns and the process of recovering the forgotten products added inside the cart.

Push notifications 

Push notification via the web or SMS is an excellent way of managing abandoned cart messages. It works multiple channels to get in touch with the customer at the right place and respond.   

Sale/ offer alerts 

Alerting customers about the deals, discounts, back in stock communication, and much more are all made possible with automated alerts. Sales alerts help to boost sales on an autopilot mode.   

Review requests 

Imagine the time one has to spend to collect review on the sold products from each customer. It can get exhausting.

Thanks to automation, the software can manage the job of scheduling the review request. Review work as feedback. It also helps other customers decide because they can trust a fellow shopper more than the seller. 

Automated order and delivery updates 

Order confirmations, tracking orders, and delivery updates can be automated, reducing room for error and enabling them to be more relaxed about their order.

While monitoring the package may require customers to spend time on it, a timely automated tracking message/ mail helps them stop worrying about the package delivery and makes it an excellent customer experience. 

Omnisend features for ecommerce businesses to enable marketing automation

Omnisend homepage
  • Customized checkout experience 
  • Integrating business tools 
  • Email campaigns 
  • Automated workflow 
  • Outreach 
  • Generate leads 
  • Data & Analytics 

Ecommerce businesses use marketing automation for a variety of reasons in their day-to-day business 

Omnisend automation workflow

Personalization through automation 

Every customer has a unique behavior. Building purchase paths based on their browsing history, products that they may have abandoned previously, and other behaviors help improve sales and convert them into loyal customers. Automated personalization enables them to stop concentrating on the more minor things.  

Automations for celebrations 
Occasions like birthdays, anniversaries, and other celebrations mean gifting. Wishing customers on their special days help build a relationship and can also improve sales. 

Keeping in touch  

If you offer products/ services that are used once in a while, then staying in touch with your customers regularly and providing them updates about any discount, new arrivals, or other inputs can be made possible with automation. Marketing automation helps in attracting and engaging the customers for any ecommerce business. 

Omnisend 

Omnisend Review: Leverage AI for your Email Marketing Strategy 2

The pandemic has opened doors for ecommerce in a way that was unimaginable before 2020. With the rising cases of COVID, most of the brick-and-mortar stores are shutting shop, and retail has become online.

It has led to a new challenge for ecommerce businesses. Scaling up is made easy with automation tools.

The market has tons of automation tools to offer. Omnisend first came into being in 2014. Omnisend, an email marketing automation software, provides some of the best features that enable ecommerce businesses to streamline their workflow and marketing activities through automation. 

Omnisend offers some well-tailored packages that work for businesses of all sizes with more than fifty thousand customers. Managing communication with customers through multiple channels is made hassle-free when you use Omnisend. 

Features 

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  • Marketing Automation with – Automation Editor & Prebuilt workflows 
  • Email marketing with – Email templates & Email Builder 
  • Pop-ups & Forms 
  • SMS 
  • Web Push Notifications 
  • Reporting  
  • Audience sync for Ads 
  • Customer Intelligence with – Segmentation and Retention Analytics 

Use cases 

  • Newsletters to customers 
  • Communication channel across the organization 

Omnisend offers features that are helpful for every aspect of business: 

Email Templates 

email templates in omnisend

The pre-designed email templates make it easy to create professional-looking emails. A few other Omnisend features enable businesses like ecommerce to send mailers to their customers about scratch cards and coupons. 

 Drag & Drop Content Editor 

Omnisend drag and drop editor

The drag and drop content editor help users make changes like add or remove channels, clone messages, fully customize automation, sequence adjusting, splitting, and preview what and when customers can see. Editing has been made easier with just a few clicks. 

Pre-built Ecommerce Workflows 

omnisend ecommerce workflow

Omnisend offers pre-styled workflows that enable you to create an excellent customer experience, improve conversion and engagement. Messages, catchy subject lines, and workflow settings are all pre-designed so that you can set up in just a few minutes. 

Segmentation 

list segmentation feature - Omnisend

Dividing sub-paths among the customers based on the buyer behavior and other factors enable you to send emails and personalized messages. Age, location, interests, and many other tags help to segment accordingly.

Ecommerce businesses slowly realized that one message does not fit a considerable number of customers. The segmentation feature enables companies to launch campaigns based on targets and not with a generic message. 

Retention Analytics 

Omnisend retention analytics

Building customer loyalty is crucial for any business. The retention analytics feature of Omnisend enables you to gain insights about customer behavior that otherwise go unnoticed. These analytics offer enough data to strategize retention techniques.

The Retention analytics feature can generate returning customers, revenue generated by returning customers, and a few other data. 

Customer Lifecycle Stages 

Every customer has a unique behavior. The AI-based customer lifecycle segmentation by Omnisend helps you identify the customers that need re-engagement.

The data about order count, delay, value, and a few other factors enable you to draft a personalized reactivation message.

The AI-based segmentation helps to outline retention tactics effectively. Customers begin to churn and move on to various stages like lose, can’t lose, and at-risk life cycle stages. This data helps to retain the high-value shoppers. 

 Popups 

Omnisend pop-upds for website

Some visitors may not buy the first time around. That’s why Omnisend popup collection helps you to capture email addresses and used them when you launch campaigns. Stunning images, beautiful styles, and convincing content formats are a part of the popups.

Users can change the tone of the popups to less severe or a wittier version with an excellent discount to convince the visitors to sign up. 

Landing Pages 

Omnisend landing pages

Most of the ecommerce sites launch campaigns/ social media ads and send them to their product pages. With Omnisend, you can create a separate landing page for each campaign.

The landing pages can be color-coded, along with text and images to align them with the ads. It helps visitors to get a very streamlined experience and motivates them to browse more and even buy. 

Wheel of Fortune 

Store visitors may have already browsed a few other sites. So, offering something exciting and fun can help them remember the location.

Interactive fun games with a prize would not only let you collect their email address, but it will also give them a small tip of discount or free shipping, which will encourage them to buy something on the site. A small game can improve the total amount of time visitors spend on your site and may even buy from you. 

Signup Boxes 

Visitors may like your site or the products available, but they may find the products pricey or not to their choice. The tiny signup box widget can help them put their details and come back to the shop when the price and options are more to their liking. Appealing images, calls-to-action, and newsletters are a few ways of getting those visitors to come back. 

Sales Dashboard 

Omnisend reporting feature enables to generate sales reports based on campaigns and total revenue numbers.

The individual reports help to learn why a campaign did not do well, and if it did, then what was the key reason for its success—analytics help to make better decisions since they are data-driven and not drawn from gut feelings. 

Campaign & Automation Reports, Advanced Reporting. 

Omnisend reporting dashboard view

Reports are essential to understand the health of any business. At the same time, campaign-based reports help to understand the strength of the campaign, and advanced reporting features enable to conclude what worked best and worst.

Advanced reporting is also helpful to make changes in the strategies. 

Communication channel integration (Email, SMS, Web, and Push Notifications) 

You can improve your potentials and offer your customers an excellent experience by staying in touch with them on multiple channels through a single platform.

Whether it is newsletters, transactional emails, automated emails, or segmented email campaigns, Omnisend enables you to build beautiful content with the help of pre-styled templates and drag & drop editor.   

Facebook Retargeting Sync 

Facebook retargeting is made easy with the inbuilt segmentation that syncs with the Facebook ad account. Omnisend also enables you to manage the extra channel and reach on Facebook and Instagram retargeting consistently. 

 Google Retargeting Sync. 

The Google customer match is made possible with the built-in segmentation. It enables retargeting contacts with consistent messages through multiple channels and extra reach towards YouTube and Google Ads Network. Built-in integration with Google. 

Migration tools 

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If you are looking for an automated system that helps automate your marketing activities for ecommerce, Omnisend has the right tools to support you. 

Omnisend offers full integration with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and others to keep you posted seamlessly connected to your store. Ecommerce workflows like post-purchase follow-ups, pre-built workflows for cart abandonment, and revenue watch are all made possible with automation.

Seamless segmentation of customers based on shopping behavior and much more is all made possible with Omnisend. Migration tools at Omnisend enable users to get up and running in less than thirty minutes. 

Data importing from systems like Mail chimp is available to do automatically. Syncing contacts data, contact properties, segmentation, and engagement stats are all made easy without manual import and export. Omnisend offers pre-styled workflows that help users to pick a ready-made workflow that fits their needs. 

Omnisend also offers live support 24/7 to help users to migrate from their previous systems. Other support formats like personal onboarding, dedicated migration support, and customer success manager support based on the plan chosen. 

Integrations  

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Omnisend supports tons of integrations that enable users to improve their customer experience through seamless interactions. SMS, Logistics, sales conversion optimization, influencer marketing, payments, referral programs, and much more are all made possible with integrations. 

Great templates, seamless support, a live view with each change, and an extremely easy-to-set-up marketing automation workflow are some of the key takeaways that users seem to love about their Omnisend journey.

A few users found it a bit costly with a few choppy performances. 

A review of Omnisend on Capterra

Omnisend Success stories

Omnisend Success stories

Silver Street Jewellers 

A famous sterling silver selling brand headquartered in Saskatoon, Canada, formerly used Mail chimp for its email needs and Shopify for its ecommerce needs. The business owners began their operations with a physical brick-and-mortar store and trade shows. The online business store had been on their mind for quite some time, but it had not happened.

Their busy schedule with unfamiliar online marketing strategies were a few reasons that delayed the transition. 

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Like everything else, COVID changed the business model and sales for Silver Street Jewelers too!

The owners had been collecting customer information to send out details about their upcoming shows in various cities. With tons of data and no tools, the owners, Laura and Wes, found the transition from offline to online to be a daunting task.

With a bit of research, they realized that they need a platform for instant customer reach out (like SMS and email), all in one solutions platform, and good integration with Shopify. 

They realized the potential of text messages and the high response rates and started to send their text messages through Omnnisend.

They soon moved on to combined channel usage to drive awareness. It resulted in a 25% click-through rate with $.07 as revenue per email. Their customer re-engagement, generating awareness, and improving sales were all on the increase. While they are far from a success, the change has brought about an increase in online sales, a sure silver lining, says Laura. 

Organic Aromas 

Organic Aromas, an essential oil diffuser brand headquartered in the US, took up a four-week experiment to build its contact list.

Organic Aromas invested an hour with no financial inputs and captured over six hundred and sixty-one leads and an extra of forty orders before Omnisend Organic Aromas managed with a Shopify signup form and a Sumo.me at the header of the page. 

The exit-intent popup enables users to retain customers that have decided to abandon the website. The second week they experimented with a popup that appears to users as soon as they begin browsing.

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At the same time, not everyone likes a popup before they have had a chance to browse. More than a hundred new subscribers were captured through this, among which tens of them made purchases.

Organic Aromas experimented with the Omnisend Email Lab, where the popups appear after a few clicks. This particular popup did not improve new signups but did increase purchases significantly. 

On the final week of the experiment, signup forms with widgets were a part of the visitor’s invite to sign up. A significant boost through popups and a minimum of sixty minutes for the entire month results in a deeper understanding of the visitor’s behavior. 

Get started with Omnisend free trial and set up a Shopify store:

  1. To get started, signup with your email id. 
  2. Credit card details are not a part of the registration. 
  3. Try all the Omnisend benefits for free. 
  4. Users can decide on the next course of action after fourteen days of a free trial. 

Omnisend vs Mailchimp

Omnisend vs Mailchimp comparison 

Checking out whether the tool is suitable for a small business or a growing one makes a world of difference. Sometimes the features and other times the price may not be appropriate.

Mailchimp works best for small businesses with its reasonable prices, ease of use and is perfect for a small business. However, it may not scale well for a growing business. 

Omnisend Review: Leverage AI for your Email Marketing Strategy 8

Omnisend works best for ecommerce businesses.

Mailchimp has a few ecommerce friendly features/ templates Omnisend has tons of features and pre-styled templates that work best for ecommerce marketers and online sellers.

Features like offers on native discount codes and product pickers to pull out at the time of campaigns work great for ecommerce agencies

Both Omnisend and Mailchimp started as email automation tools. Email marketing, list building, segmentation, automation, and pricing are a few areas where there are differences between Omnisend and Mailchimp. However, there is quite a lot of difference between the two, and it would be unfair to call one of them the best because each suits a different nature and size of business. 

Omnisend vs klaviyo

Omnisend vs klaviyo comparison

Both Omnisend and Klaviyo help to benefit ecommerce businesses. Both offer excellent integrations with platforms like WooCommerce, Shopify Plus, Big Commerce, and Shopify. 

Omnisend also works perfectly with Drupal Commerce, Prestashop, and OpenCart. Third-party integrations like checkout services, shipping tracking, reward programs, and a few others are available with both Klaviyo and Omnisend. 

Visual email composers with drag and drop editors and pre-styled templates are a part of the deal with Omnisend and Klaviyo. Klaviyo enables users to add a few basic tables, text, images, and buttons.

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Users can draft beautiful emails. But, many ecommerce-based things are manual. Omnisend, on the other hand, offers tons of options to customize.   

Where Klaviyo does not offer Landing Pages and gamified popups, but they are available with Omnisend. Google retargeting ads are available in Omnisend but unavailable with Klaviyo. 

Klaviyo offers push notifications only in apps and not browsers. Customer support is available 24/7 with Omnisend. However, Klaviyo offers customer support for a limited amount of time during the day. Both tools offer different price plans, and users can opt for the most suitable plan.

Both works well for ecommerce businesses and integrates well with third-party apps. However, the email marketing features, capture options, segmentation, and targeting works best with Omnisend. 

Omnisend vs. Sendinblue

Omnisend vs. Sendinblue comparison 

Both Omnisend and Sendinblue offer a free trial. SendinBlue offers cloud-based email marketing automation for companies with a 175,000 plus strength. Omnisend offers loads of features that work best for a company looking for a sales-driven email marketing platform.

Ease of use and an efficient way of email communication is what the users like best about Sendinblue.

The gift box and pre-styled templates are the hot favorites among the Omnisend users. Customer support seems to be an issue with Sendinblue users, whereas cost and lack of knowledge on features seem to be the pain points with the Omnisend users. 

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Omnisend is an excellent automation platform with tons of cool features and works best for ecommerce businesses that are growing. However, Sendinblue is a perfect option for small ecommerce businesses looking to automate their email and workflows.

Considering the price plan and features available to check suitability is the best way of finding the most suitable platform. 

Price Comparison with Other Tools

Price Plan comparison with other Ecommerce Email Marketing Tools

Here’s a comparison table of Omnisend and other popular eCommerce email marketing tools:

ToolPrice for 1,000 Subscribers (Monthly)Free Plan AvailabilityKey Features
Omnisend$20YesEmail & SMS automation, unlimited push notifications, advanced segmentation, 24/7 chat support.
Mailchimp$13YesBasic email automation, landing pages, multivariate testing (higher plans), and audience segmentation.
Klaviyo$30YesAdvanced segmentation, predictive analytics, SMS integration, no landing page builder.
ActiveCampaign$1514-day free trialAdvanced automation, CRM, SMS, Facebook ads integration, extensive email templates.
GetResponse$1930-day free trialAbandoned cart recovery, promo codes, AI tools for email creation, SMS for high-tier plans only.
Moosend$9YesCustomizable templates, user-friendly design, automation workflows, eCommerce integration.
Drip$39NoBehavior-based automation, split testing, eCommerce CRM, personalized recommendations.
MailerLite$19YesDrag-and-drop editor, landing pages, pop-ups, and automation workflows for beginners.
Sendinblue$25YesSMS marketing, transactional emails, automation builder, CRM, chat integration.
Benchmark Email$13YesDrag-and-drop builder, list management, A/B testing, and automation workflows.
AWeber$19.99YesLanding pages, sign-up forms, automation, and access to stock images.
Constant Contact$25NoCustomizable templates, social media ads integration, event management, surveys.
ConvertKit$29YesLanding pages, automation for creators, visual automation builder, eCommerce integration.
Campaign Monitor$29NoDrag-and-drop email builder, advanced segmentation, customer journey mapping.
Mailjet$15YesCollaboration tools, transactional SMS, A/B testing, dynamic content personalization.
HubSpot$50YesCRM integration, advanced segmentation, automation, custom reports, landing pages.

Omnisend stands out for its focus on eCommerce with features like SMS integration, product recommendations, and automation that are accessible across all its plans. Tools like Mailchimp and Klaviyo offer advanced features but often lock them behind higher-tier plans, making Omnisend a more cost-effective solution for many businesses that need comprehensive multichannel marketing capabilities.

Here’s a detailed table outlining the pros and cons of using Omnisend for eCommerce email marketing:

AspectProsCons
Ease of UseUser-friendly interface with a drag-and-drop builder makes it easy to create campaigns quickly.Can be complex for beginners when setting up advanced automations and workflows.
AutomationPowerful automation features, including email, SMS, and push notifications. Offers pre-built workflows for ease.Some advanced automation features require a deeper understanding to fully utilize.
eCommerce FocusDesigned specifically for eCommerce, with product recommendations, cart abandonment recovery, and A/B testing.Not as suitable for non-eCommerce businesses; features may feel redundant for simpler needs.
MultichannelIntegrates email, SMS, and push notifications seamlessly, offering a cohesive marketing approach.SMS costs can add up, especially for high-volume senders outside of the Pro plan.
SegmentationAdvanced segmentation options allow targeted messaging based on user behavior, shopping activity, and demographics.Segmentation setup can be complex for users without prior experience in data analytics.
Reporting & AnalyticsProvides detailed reports on campaign performance, including revenue tracking and sales attribution.Analytics dashboard is less comprehensive compared to competitors like Mailchimp and Klaviyo.
IntegrationsSupports over 130 integrations, including Shopify, WooCommerce, and Magento, making it versatile for various platforms.Some integrations may require additional setup time or technical skills to optimize.
Support24/7 support with live chat and email assistance; dedicated Customer Success Manager on higher plans.Dedicated support only available at a higher price tier, which might be costly for smaller businesses.
PricingOffers competitive pricing with a robust set of features even on lower-tier plans; great value for growing businesses.Pricing increases significantly with the number of contacts; can become expensive as the list grows.
Free PlanFree plan available, allowing businesses to test core features with up to 250 contacts and 500 emails per month.Limited email sending capacity and no access to advanced reporting features on the free plan.
This table provides a balanced overview of pro and cons of using MailerLite, helping you make an informed decision based on your needs and priorities.

Ideal Users for Omnisend 

Who should choose Omnisend?

Omnisend is designed for eCommerce businesses and marketers looking to integrate email, SMS, and push notifications in a single platform. It’s best for those who need comprehensive automation, segmentation, and analytics to optimize their marketing efforts.

User TypeWhy Omnisend is SuitableSpecific Needs Addressed
Small to Mid-sized eCommerceAffordable pricing with robust features, such as automation, segmentation, and product recommendations.Streamlining marketing efforts, scaling marketing without breaking the bank.
Growing eCommerce BrandsAdvanced features like cart abandonment, automated workflows, and personalized product recommendations.Need to enhance engagement and recover lost sales efficiently.
Multi-channel MarketersIntegrates email, SMS, and push notifications for cohesive marketing strategies.Combining various channels into one platform for consistent communication.
Retail BusinessesSpecific tools for promoting products, including dynamic content blocks, discount codes, and tailored templates.Focused on driving sales and engaging customers through targeted promotions.
Brands with Complex Segmentation NeedsOffers sophisticated segmentation based on user behavior, shopping patterns, and demographics.Reaching precise audience segments with personalized messages.
Shopify and WooCommerce UsersSeamless integration with major eCommerce platforms, supporting over 130 other integrations.Easily connecting marketing efforts with existing eCommerce setups for enhanced functionality.
Businesses New to AutomationPre-built automation workflows and easy-to-use drag-and-drop editor simplify the automation setup process.Looking for a simple way to start automating customer communications.
Marketers Focused on A/B TestingExtensive A/B testing capabilities to optimize email content, subject lines, and send times.Testing different strategies to improve engagement and conversion rates.
Teams Needing Comprehensive Support24/7 customer support with access to a Customer Success Manager on higher plans.Requires reliable support and guidance to maximize the tool’s potential.

Who Should Not Choose Omnisend?

Omnisend may not be the best choice for businesses that are not focused on eCommerce, as many of its features, like product recommendations and cart abandonment workflows, are specifically tailored for online retail. Additionally, beginners who are unfamiliar with advanced automation or complex segmentation might find the platform overwhelming. Non-eCommerce brands, B2B companies, or those looking for simpler email marketing solutions without SMS or push notification needs may find other tools like Mailchimp or Moosend more suitable due to their straightforward interfaces and less specialized features. Moreover, companies on tight budgets might find Omnisend pricing steep as subscriber lists grow, especially if SMS marketing is not a priority for them.

Quick Overview

Omnisend at a glance

FactorDetails
What We LikeOmnisend excels in providing eCommerce-specific features, such as product recommendations, cart abandonment workflows, and multi-channel marketing. Its ease of integration with popular eCommerce platforms and powerful automation make it a standout for online retailers.
What We Don’t LikeWhile feature-rich, Omnisend can be overwhelming for beginners due to its complex segmentation and automation setup. Pricing can escalate quickly with list growth, especially for those needing advanced SMS capabilities, making it less ideal for very small businesses or non-eCommerce entities.
Value for MoneyOmnisend offers competitive pricing for the range of features it provides, particularly on lower-tier plans. However, as contact lists expand, the costs can become substantial, especially for companies that heavily utilize SMS marketing. Despite this, its robust feature set offers good value for growing eCommerce brands.
Customer SupportOmnisend provides 24/7 support via chat and email, with a dedicated Customer Success Manager available on higher plans. The platform’s comprehensive help center, webinars, and resources make it easier for users to get the most out of the tool, though personalized support is limited on lower tiers.
Who Should Use?Omnisend is best suited for small to mid-sized eCommerce businesses, growing brands, and marketers focused on multi-channel strategies. It’s ideal for users needing advanced segmentation, robust automation, and a cohesive platform for managing email, SMS, and push notifications.
AlternativesAlternatives to Omnisend include Mailchimp, Klaviyo, Moosend, and ActiveCampaign. These platforms offer similar features but vary in ease of use, pricing, and focus, with some being better suited for non-eCommerce businesses or simpler marketing needs.
Our Score8.5/10

Our Experience

Our Experience

If you are a growing ecommerce business team and looking for a platform to automate your marketing and other workflows, Omnisend may be a great choice.

Automated email to customers about their card, reminders to finish their purchases, special promo codes, campaign management, content editing, pre-styled templates, forms, reporting tools, and subscriber management is all a part of the deal.

Users can achieve more without investing hours of employee’s time.

With Omnisend insightful reports, email templates, and a user-friendly system is a given. However, you may want to check the number of pre-styled email templates available for your pricing plan, considering how fast the system works when considering real-time activity. 

If streamlining your internal and external systems has been on your mind then, Omnisend may be a one-stop solution for many of your challenges.

The software comes in handy for repetitive mundane tasks. These tasks are complete without any issues so that your team can spend their valuable time on something that requires human intelligence and attention.

Tons of features can facilitate automation at Omnisend, and it can work wonders for customer experience and building customer relationships. 

Here is a table highlighting 25 key features rating of Omnisend:

FeatureRatingComments
Email Automation⭐⭐⭐⭐⭐Powerful and easy-to-use automation workflows, including pre-built sequences for eCommerce.
SMS Marketing⭐⭐⭐⭐Integrated SMS marketing with free credits on higher plans; additional costs can be high.
Push Notifications⭐⭐⭐⭐⭐Seamless web push notifications to engage customers beyond email and SMS.
Segmentation⭐⭐⭐⭐⭐Advanced segmentation based on user behavior, demographics, and purchase activity.
A/B Testing⭐⭐⭐⭐Offers flexible A/B testing for subject lines, content, and send times.
Product Recommendations⭐⭐⭐⭐⭐Dynamic product recommendations based on customer behavior and preferences.
Cart Abandonment Emails⭐⭐⭐⭐⭐Effective cart recovery workflows to boost conversions and sales.
Email Templates⭐⭐⭐⭐⭐Wide range of customizable, conversion-focused templates tailored for eCommerce.
Landing Pages⭐⭐⭐⭐Basic landing page builder available; not as advanced as some competitors.
Signup Forms⭐⭐⭐⭐⭐Variety of pre-built forms, including gamified options like Wheel of Fortune.
Multi-channel Marketing⭐⭐⭐⭐⭐Combines email, SMS, and push notifications for a cohesive marketing approach.
Campaign Analytics⭐⭐⭐⭐Provides detailed performance metrics but lacks some advanced data visualization.
Audience Segmentation⭐⭐⭐⭐⭐Highly granular segmentation options for targeted messaging.
Integration with Shopify⭐⭐⭐⭐⭐Seamless integration with Shopify and other major eCommerce platforms.
Drag-and-Drop Editor⭐⭐⭐⭐⭐Easy-to-use editor for building emails and forms without coding.
Transactional Emails⭐⭐⭐⭐Supports transactional email capabilities but requires setup through integrations.
Dynamic Content Blocks⭐⭐⭐⭐⭐Personalization through dynamic content for emails and forms.
Ecommerce Reporting⭐⭐⭐⭐Provides key insights on revenue, sales, and customer engagement; could improve in-depth analysis.
SMS Credits Included⭐⭐⭐⭐Free SMS credits on higher-tier plans, but extra credits can be costly.
Customer Success Manager⭐⭐⭐⭐Dedicated support available on higher plans; helpful for maximizing platform use.
Social Media Integration⭐⭐⭐Basic integration; lacks depth compared to competitors focused on social channels.
Automation Workflow Library⭐⭐⭐⭐⭐Extensive library of pre-built workflows to get started quickly.
Custom Reports⭐⭐⭐⭐Customizable reports for tracking specific metrics, though not as advanced as some analytics tools.
Contact Management⭐⭐⭐⭐⭐Efficient contact tagging, filtering, and segmentation.
Deliverability Rate⭐⭐⭐⭐Strong deliverability, but slightly below top competitors like Mailchimp in some cases.

Omnisend offers a comprehensive suite of features tailored to eCommerce businesses, with its strengths lying in automation, multi-channel marketing, and integration capabilities. While its SMS costs and some analytics areas could be enhanced, the platform remains a top choice for online retailers.

FAQ

Frequently asked Questions related to Omnisend

Is Omnisend a reliable service?

Absolutely! Omnisend has built a reputation for being a dependable marketing automation platform, particularly noted for its robust features that cater to e-commerce businesses. Users benefit from its intuitive design, seamless integration capabilities, and excellent customer support, making it a trusted choice for streamlining marketing efforts.

How does Omnisend monitor sales activities?

Omnisend integrates with your e-commerce platform to track customer behavior and sales data. This allows it to automate targeted campaigns based on purchasing habits and preferences, thus providing personalized experiences to users and boosting sales effectiveness through timely and relevant communications.

What is the customer base size of Omnisend?

Omnisend serves thousands of e-commerce businesses globally, ranging from small startups to large enterprises. Its versatile tools and scalable solutions have attracted a diverse clientele, eager to leverage powerful automation for enhancing their marketing strategies.

What location is Omnisend operated from?

Omnisend operates primarily out of its headquarters in Vilnius, Lithuania. However, it maintains a global presence with additional offices and remote teams distributed across various continents to support its international user base effectively.

Does Omnisend provide a mobile application?

Currently, Omnisend does not offer a mobile application. Their platform is designed to be fully functional and accessible via web browsers, allowing users to manage their marketing campaigns conveniently from any device with internet connectivity.

What are Omnisend email deliverability rates?

Omnisend boasts impressive email deliverability rates, often exceeding industry averages. Their robust infrastructure and compliance with email delivery standards ensure that your marketing messages reach customers’ inboxes effectively, thereby enhancing campaign success.

In which country is Omnisend headquartered?

Omnisend is headquartered in Lithuania. This strategic location allows them to serve a global market effectively, while also tapping into a rich pool of tech talent to continue innovating their marketing automation solutions.

Can Omnisend be considered a CRM tool?

While primarily a Ecommerce marketing automation platform, Omnisend incorporates several CRM functionalities. It allows businesses to manage customer data, segment audiences, and personalize communications, which are critical aspects of modern CRM systems.

What makes Klaviyo more favored than Omnisend?

Klaviyo often gets the edge over Omnisend due to its deep data analytics capabilities and advanced segmentation features. These allow businesses to create highly targeted marketing strategies that can result in better engagement rates and higher ROI.

Why is Mailchimp considered superior to Klaviyo?

Mailchimp is renowned for its user-friendly interface and broad range of integrations. It caters to businesses of all sizes, providing extensive features that include not just email marketing but also ad placements and transactional emails, which might be seen as offering more value than Klaviyo.

What reasons are there to choose Omnisend?

Choosing Omnisend means opting for a platform that excels in automation and integration with e-commerce platforms. It’s designed specifically for online stores, enhancing marketing strategies through sophisticated segmentation, multi-channel messaging, and advanced reporting.

Which CRM system is used by Amazon?

Amazon uses a custom-built CRM system designed to handle its vast scale and unique business needs. This proprietary technology is tailored to integrate seamlessly with their e-commerce ecosystem, enhancing customer relationships and streamlining operations.

Is Omnisend compatible with Wix platforms?

Yes, Omnisend seamlessly integrates with Wix, among other leading e-commerce platforms. This integration facilitates effective data syncing and campaign management directly from the Wix dashboard, enhancing marketing efforts without the need for additional software.

Is the core functionality of Omnisend CRM-based?

Omnisend core functionality leans more towards marketing automation than traditional CRM. However, it does include key CRM features like customer data management and segmentation, making it a hybrid tool suitable for e-commerce businesses focused on marketing efficiency.

Does Omnisend integrate with Shopify?

Yes, Omnisend offers seamless integration with Shopify. This allows Shopify store owners to automate their marketing more effectively, using customer data and behaviors to drive personalized marketing campaigns directly from their e-commerce platform.

What is Omnisend maximum email capacity?

Omnisend plans vary, but they can accommodate businesses of all sizes, from small startups to large enterprises. Their highest-tier plans offer extensive email capacities that can handle millions of emails per month, meeting the needs of growing businesses.

Is Omnisend compliant with GDPR regulations?

Omnisend is fully compliant with GDPR regulations, ensuring that all customer data is handled securely and with respect for privacy. This compliance helps users trust that their marketing operations meet all necessary legal standards for data protection.

How does Omnisend integrate with HubSpot?

While Omnisend and HubSpot are separate platforms, integrating them requires using middleware or specialized integrations available in the market. This allows users to leverage both platforms’ strengths, enhancing overall marketing strategy and data management.

How can I link my website to Omnisend?

Linking your website to Omnisend is straightforward. Simply install the Omnisend plugin or use API integration, depending on your platform. This integration enables automatic data syncing and allows for more effective campaign management directly through your website.

Does Omnisend support integration with Squarespace?

Yes, Omnisend supports integration with Squarespace through its direct API or available plugins. This integration enhances the functionality of Squarespace websites by allowing for sophisticated marketing automation and data-driven decision-making directly from the Squarespace interface.

How can I maintain a clean email list on Omnisend?

Maintaining a clean email list on Omnisend involves regular audits and clean-ups. Utilize Omnisend segmentation tools to remove inactive subscribers and their built-in features to manage bounces and unsubscribes efficiently. This practice ensures high deliverability and engagement rates.

How to send 10,000 emails in a day with Omnisend for free?

Sending 10,000 emails in a day for free may be challenging as Omnisend free tier typically offers limited email sends. However, they occasionally run promotions or offer trial periods where you might get higher limits temporarily. Always check their current offerings for the best deal.

What currency does Omnisend operate with?

Omnisend operates with multiple currencies, accommodating its global user base. The platform allows you to set and manage marketing campaigns in the currency that best suits your business, enhancing convenience and efficiency in global markets.

Who owns Omnisend?

Omnisend is an independent company, co-founded by Rytis Lauris and Justas Kriukas. Their leadership continues to drive the company’s innovation and expansion in the e-commerce marketing industry, ensuring that Omnisend remains at the forefront of technology and customer engagement.

Is Omnisend a trustworthy platform?

Definitely! Omnisend has established itself as a trustworthy platform in the e-commerce marketing sphere. It adheres to international security standards and is committed to protecting user data, which has earned it a loyal user base and industry recognition.

Why would one choose Klaviyo over Omnisend?

One might choose Klaviyo over Omnisend for its advanced analytics and customer segmentation capabilities, which can provide deeper insights into customer behaviors. Klaviyo focus on data-driven marketing strategies appeals particularly to businesses looking to maximize their marketing impact.

What advantages does Omnisend offer?

Omnisend offers several advantages, including multi-channel marketing automation, extensive integration options, and user-friendly design. These features make it especially attractive for e-commerce businesses that require dynamic and responsive marketing strategies across various platforms.

How does Omnisend operate?

Omnisend operates as a cloud-based platform, providing tools that allow businesses to automate their marketing processes seamlessly. It integrates with various e-commerce systems to leverage customer data for personalized marketing campaigns, thus increasing engagement and sales.

How effective is Omnisend in tracking sales?

Omnisend is highly effective in tracking sales. It offers detailed analytics that allow businesses to monitor the success of their marketing campaigns in real-time. This data helps refine strategies and boost sales by targeting customers with the right messages at the right time.

How can I find out how many users Omnisend has?

To find out the exact number of users Omnisend has, you might need to contact them directly or review their published business reports. However, it’s known that Omnisend serves several thousand businesses globally, ranging from small shops to large enterprises.

Is there an app available for Omnisend?

Currently, there is no dedicated mobile app for Omnisend. However, their platform is fully accessible through a web browser, ensuring that you can manage your marketing activities from any device, anytime and anywhere.

What are Omnisend rates of successful email delivery?

Omnisend email delivery rates are among the best in the industry, consistently high across various campaigns and customer segments. Their commitment to maintaining strong ISP relationships and adhering to best practices in email marketing ensures excellent deliverability.

What benefits does Omnisend provide?

Omnisend provides comprehensive benefits for e-commerce businesses, including advanced automation capabilities, multi-channel marketing support, and seamless integration with various platforms. These features enable businesses to enhance their marketing strategies, improve customer engagement, and increase sales efficiency.

Pritha Bose
Pritha Bose

I am an accomplished content marketing and communications expert with over 10 years of experience in the EdTech and SaaS industries. In my current role as a content marketer, I create engaging stories and campaigns focused on #marketingb2b, #contentdesign, #marketingdesign, #contentmarketing, and #marketingautomation. I have deep expertise in marketing automation, ecommerce tools, email marketing, project management, and content strategy. I have a proven track record of working cross-functionally to build brand awareness and promote products through immersive storytelling and campaigns. Previously, I have led content and communications initiatives for various EdTech businesses and internet products. I am skilled at developing content that resonates with key stakeholders while positioning brands strategically. With my passion for team collaboration and hands-on approach, I thrive at managing freelancers, designers, and engineers to deliver impactful campaigns across digital channels and domains. My breadth of experience allows me to be a trusted advisor to companies seeking to amplify their message and connect authentically with target audiences.

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