Marketing Video Marketing

Cloudapp Review – Instant Video Screen Recording & Sharing

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Screen recording has been a much-desired feature, right from the early days of digital video. In the absence of a function to save a video, one is always on the lookout for a way to record the video playing on the screen. But as much as we are constantly looking for great screen recorders, we are yet to fully understand the true importance of having an efficient way to record on-screen videos; it goes way beyond just recording a video that’s playing on your screen.

CloudApp is a software solution that does a great job of covering every single aspect of screen recording – be it online streaming videos, or video and conference calls, or so on and so forth.

But before we dive into what CloudApp can do and how well it can serve individuals and businesses with diverse and elaborate requirements, let’s first elaborate on how the concept of instant video screen recording is a boon for a range of uses.

  •   For every second of a video you record, you save 7 seconds of writing an email to transmit the same message. Not only do you save your own time, but videos are easier to consume than text messages.
  •     Your collaborators or customers can watch the videos recorded by you at a time of their convenience, without you and them having to be online at the same time for a chat session over a website chatbot.
  •     Personalization is the new default. As we move towards the age where customers or internal teams of an organization are getting more and more tech-savvy, the need to provide personalized experiences is also emerging. The robotic way of communicating with your collaborators is no longer being appreciated because customers want to feel like talking to a real person. And nothing comes quite close to that feeling than being able to communicate over a video channel.

The 3 benefits mentioned above only give you a high level view of what you can achieve as an organization aiming to grab the attention of its end consumers or enhancing collaboration between teams. The tools being talked about below help you dive deep into what instant video recording software solutions can achieve.

Let’s begin with arguably the most hotly pursued video recording software that goes beyond being one, and really spreads its limbs across to a lot of other very handy features.


CloudApp is an end-to-end video recording software that ticks all the boxes. This solution does a variety of tasks; you can record your screen, take screenshots, use the videos to create GIF animations, store everything on the cloud, etc.

cloudapp review

Let’s take a detailed look at the various features that CloudApp provides:

Capture screen

As an easy to use software solution, CloudApp makes it an effortless exercise to record screen, irrespective of whether it’s playing a movie or broadcasting a session over webcam, to your personal cloud. You are provided a simple shortcut that is easy to spot, and it keeps the entire process of capturing and sharing visuals clean and fuss-free. There is top-notch clarity in the video and voice data you store. And because it gets integrated with your personal cloud, you do not have to worry about overloading your laptop’s hard disk with videos, also ensuring easy accessibility. In addition, when you capture your screen, a link gets automatically copied to your clipboard, so you can share the link right away.

Having read about the potential, it is easier to deduct that CloudApp’s screen capture feature can make communication between teams of an enterprise easy and visually aided. You can make your messages highly engaging using the captured video or GIF, driving collaboration between colleagues. You can easily share feedback and collaborate using the shareable video snippets. The video captured is in HD, and you can take out screenshots out of the video and annotate them. The user-friendliness of the sharing feature is illustrated by the fact that you do not have to switch between different windows; you can simply share the link copied automatically. The CloudApp toolbar also enables you to drag and drop a piece of content to your chosen document or any email client.


What turns out to be a highly resourceful feature, Annotations can help you to make notes directly on top of the images or draw a line to highlight something, add your comments or instructions and basically add more context to your animations and pictures. So you can happily bid goodbye to the days of writing out the explanation of an image or creating a lengthy document to explain the entire message of an image in a textual form.

cloudapp review

CloudApp’s image annotation feature can be used to markup image files and GIF animations, just so you can add more intelligibility to them. This adds clarity to the message being conveyed through the image. It further helps in enhanced collaboration with coworkers. What’s more, you can even blur out areas in a GIF or screenshot that you have taken. The visual contextualization works really when and that’s what Annotations enable you to do. And whether you are using Mac or Windows, you have a very easy to understand interface with CloudApp’s Annotations.

cloudapp review

Screen Recorder

cloudapp review

This may sound like the capture screen feature, but there is a whole new dimension to this capability that CloudApp provides. What it essentially means is that you can perform certain actions on your screen, like explaining a concept through text or diagrams, or following a set of instructions, and all your activity on the screen gets recorded through the Screen Recorder feature.

This feature serves a great purpose as it lets you communicate your ideas and opinions to your colleagues in a form that is instantly graspable. It cannot be denied that the marketplace is full of tools that provide such features, but at the same time, once you use CloudApp’s Screen Recorder, it will become abundantly clear to you that nothing comes quite close to being this user-friendly, faster and easy to share. You do not need a third-party platform to upload and share the recording. As soon as you finish your video, the link that gets copied to your clipboard can be password protected as well. The HD and webcam features of CloudApp can also be put to use here as they lead to enhanced productivity.

GIF Creation

cloudapp review

When you have a complex piece of information in a video form, you find it easier to grasp it. But when this concept is taken even further – that complex piece of information converted to a video form that plays in a loop – there is no way you are going to miss any detail or tidbit of the message that it is trying to communicate.

The bits of information that command maximum attention is transformed into a highly usable and understandable format using the GIF Creation feature of CloudApp. If you have a question that asks for a long and unwieldy answer, just create a GIF instead of wasting your time writing and forming complex sentences to explain a complex problem.

Webcam Record

Whether it is a personal message or a piece of communication meant for business purposes, you can really enhance the effectiveness and communicability of a message by adding a personal touch to it. And that’s exactly what the Webcam Record feature of CloudApp promises and, it is safe to say, delivers as well.

When you are personalizing the business communications that are meant to send your message across to your gamut customers, you want that message to seem like coming from a real person and not a robot. With Webcam Record, your name gets a face, thus adding that human touch to even a sales message and as a result nudging the prospective customer to become a paying customer. Again, this feature also frees you of the compulsion to write down messages or answers to complex queries and instead introduces a visual platform wherein you get face to face with your colleagues and customers through high definition digital video channel.

Upload and share files

As touched upon in points above, CloudApp makes it a seamless exercise to share files. But another priceless feature that it provides is that you can upload files. CloudApp can be used to upload small and large files to the cloud, regardless of their format and type, and make them accessible by simply turning them into links that can be shared with your collaborators. These links are secured by password protection. This way, you make sure that your data is not scattered in all directions.


The recent advancements in software solutions, be them of the likes of screen recorders or the marketing automation tools, has meant that operations like team-wise collaborations and marketing efforts have been enabled for greater efficiency and heightened capabilities. But what truly takes these capabilities beyond what a software application can do is integrations with other highly powerful software solutions.

cloudapp review

CloudApp provides the freedom to integrate with a range of software applications and services so that you are not restricted or left thinking that “there should have been more” that you could do.

And it is not just for the namesake, CloudApp does integrate with a huge suite of applications, across the different areas like marketing, sales, development, design, support, and productivity.

You can integrate CloudApp with Drift to give a boost to your sales and support services. For improved project management and productivity, there are various integrations available, such as Trello, Slack, Google products, and more.

Developers can also make use of very useful integrations with platforms like GitHub, Jira Software, GitLab, and Basecamp. Integration with Zoho CRM lets your sales team stay on top of your customer’s or prospect’s minds by keeping the channels of communication on and very much alive. WordPress and Sketch integration gives a lot of room to your designers to expand their horizons and yet keep things organized and on track.

For your support teams, CloudApp integrations have options abound. Keeping in mind the diversity of tools that your team support team may prefer, CloudApp offers integrations with a huge line of popular platforms, namely Intercom, ZohoDesk, Kayako, Freshdesk, Olark, Medium, etc.

Other features

In addition to the well-rounded set of features highlighted in the above sections, CloudApp offers additional dynamic features that add to the security of your content, led it authenticity, help in easy searches and let you deep dive into insights and data.

You can control the privacy of a piece of content you created and set an expiry date for the content or password, or simply block the access.

Your website’s pages that you share can be branded with your logo, or you can even customize the URLs in sync with your brand name. CloudApp also provides the ability to use analytics in order to gain in-depth insight into how your content is being consumed by the collaborators and customers alike. It notifies you in real time whenever your content gets viewed, thus enabling you to accurately track user behavior and alter your content in accordance with that. Another powerful feature that takes the resourcefulness of CloudApp to another level is its machine learning capabilities. Using this capability, it can perform searches for text, color, objects, etc. within images.

CloudApp Pricing

Like any other popular tool in the tech domain, CloudApp comes in multiple pricing packages, and yes, there is a free package too.

cloudapp review

Free: The free package is most ideal for individual users who want to use limited features of the tool and on a small scale. It enables individual users to create GIF of 15 seconds, annotate screenshots, and create and share videos. You can upload 100 per file with this package that also gives you the bandwidth of 1 GB per link per day. The total storage you get with this plan is 2 GB.

Pro: The Pro plan comes at the price of $9 per month and can be used by individuals with relatively bigger requirements or even very small scale businesses who are just starting out. With this plan, users can avail unlimited recording, create GIFs and more importantly, customize the sharing options, something which you don’t get with the free plan. The bandwidth you get with this plan is 2 GB per link per day while the file upload size allowed is 1 GB per file. The total storage you get with this plan is 1 TB.

Team: As the name suggests, the Team package is aimed at those who want to use CloudApp in a team arrangement. At a total cost of $16, a team of 2 users can use this package that lets you upload up to 2 GB work of content. You can have GIF files of 1 min, and the maximum file upload size is 2 GB per file. The bandwidth with this plan is 4 GB per link per day.

Business: This plan really takes the stakes higher with its flurry of impressive features. The business plans are for those who want to set up a team of 10 members and use the CloudApp tool. The file upload size you get with this plan is 6 GB per file. What really makes the heads turn is the bandwidth one gets with this plan, which is no less than 40 GB per link per day. Further adding to the allure of the Business plan is its unlimited storage.

Looking at the features elaborated upon, it becomes evidently clear that you cannot ignore CloudApp. Even for those individuals who look dispassionately towards the screen recording tools or are hardly familiar with tools like this, CloudApp is a real deal.

Having said that, there is also enough competition out there. And this gives rise to a myriad of alternatives of CloudApp. Let’s introduce you to 3 of the very best alternatives to CloudApp

CloudApp Alternatives

  •     Loom
cloudapp review

Loom does a good job of personalizing your work communication through its intelligently built features. It is another tool that relieves you of the need to communicate a message across through long lines of text, neither do you have to get online to chat using a text chatbot, rather you make the whole experience very human by showing your face to the person on the other side and in the process, keeping the conversation as real as is possible over a virtual platform.

  •     Droplr
cloudapp review

With Droplr, you can cast your screen over a network shared with your collaborators in order to show complex processes for discussion purposes. You can seamlessly transfer or share the files using links that can be customized for more clarity. What takes the usability of this tool several notches higher is that you can even use it to report bugs through a visual interface.

  •     Vidyard

As the Vidyard’s website promises, it does help you generate and close more deals, thanks to presenting you in front of the customer through a very interactive video platform. This helps a great deal in winning the confidence of the customer, and this is the reason by the fastest growing businesses are putting their money on Vidyard.

  •     Snagit

Among the most known names from all the tools mentioned here, Snagit, also known to many as a Techsmith solution, is used by 30 million professionals worldwide, which gives you a good idea of how popular and how resourceful this tool probably is.

Snagit provides a myriad of features, right from screen capture and recorder that has a built-in capability to edit images and trim down the recorded videos. It can also record videos and edit them and has a very easy interface that facilitates drag and drop. You can also capture meeting sessions, lectures and much more.

The scale of Snagit is very much similar to that of CloudApp’s. To get a better grasp over Snagit’s features, and to understand which of these two highly powerful solutions may be more suited to your requirements, let’s walk you through a detailed comparison.

CloudApp vs. Snagit

There is considerable overlap between the features that CloudApp provides with those that Snagit has to offer. CloudApp provides the facility to capture videos and images, while Snagit offers the same screen capture feature, which works on Mac as well as Windows.

cloudapp review

You can use Snagit to draw different shapes on your screenshots or write text over them, while CloudApp also provides a smooth feature to annotate your screenshots.

With Snagit, you can add special effects to the videos you capture, while with CloudApp, you can go further to draw animations on top of your captures. Snagit can also be used to trim videos to a desirably reduced size.

CloudApp’s visual search feature lends great usability to the tool, and so does the drag-and-drop interface. CloudApp provides the snipping tool that can further help you to cut out the areas you don’t need while Snagit can also resize and combine different images.

The respective pricing structures of CloudApp and Snagit are quite different from one another. As highlighted earlier, CloudApp offers 4 plans, starting from a free plan, on up to a business plan that is priced according to the specific needs of the enterprise that signs up for it. As for Snagit, it’s the cheapest plan starts from $25, and based on for how many licenses you want it for, the price goes up. The licenses are based on individual use, business use, education, and government and non-profit use.

CloudApp vs. Loom

Loom, as highlighted earlier, proves to be a crucial tool to have in your arsenal. To get the information across within your team or outside it, Loom offers a range of amazing features. When compared to CloudApp, there isn’t much to pick from. Both tools have inventive features for screen capturing and image and video editing.

cloudapp review

CloudApp provides a dedicated screen for recording screen; the interface is more intuitive than that of Loom. The annotation feature of CloudApp is also more useful than similar features in Loom. As for the uploading and sharing features, CloudApp makes the entire exercise more optimised for speed and ease of use.


The concept of Instant video recording for the means of data sharing is settling into the minds of business decision makers and marketers, especially thanks to the impressive site of tools that have made their way to the market. And if you are a business that is contemplating to choose a tool that suits your requirements the best, CloudApp with its diverse set of capabilities and pricing plans appears most eligible.

Questions related to Cloudapp:

What is a cloudapp?

A cloudapp is a platform that helps to create and share videos, images and gifs. It is usually used by professionals throughout business workflows.

What are some alternatives to cloudapp?

Some popular alternatives are Loom, Droplr, Comtasia, Snagit and Wistia.

Who should use cloudapp?

Cloudapp is usually used by professionals for sharing of information through videos, images and screencasts.

How is it helpful for a business?

With Cloudapp you can do a number of things ranging from capturing your screen, recording your screen, creating gifs, webcam recording , share and upload files and analytics and insights. All these features can help businesses to work with their team efficiently.

Part-time blogger and photography freak is what defines Connor in free time. As a full-time Content marketing manager, Connor loves to write about contemporary technologies which are still getting into practice by businesses in marketing.

1 Comment

  1. Maureen Roberts Reply

    The relevance of video editing tools is now coming to fore and people are eventually recognizing how helpful it can be to your business. The only thing that i find lacking in this tool is that it do not offer gmail integration.

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