You will be fascinated to know that more than 74 trillion emails are sent on a yearly basis. In this time and age, B2B and B2C businesses make solid use of email marketing tools to boost customer engagement and drive sales. The detailed comparison of Getresponse review, features and integrations in this blog will help you know how Getresponse can be suitable for your business.
Honestly, it is quite shocking given that social media is considered a faster channel to reach out the right kind of target audience at the right time. But no – email creators are here to stay and how! In fact, email is considered to be 40 times more effective at acquiring new customers on Facebook or Twitter. Perhaps, that’s why when 34-year-old Noah Jackson learned of the importance of E mail marketing, he set out to choose the perfect tool for his advertising agency.
And guess what?
When he did find one, his clientele size increased exponentially in a matter of months! As of today, his ad agency has won 5 prestigious awards – all because he applied the right marketing tactic when he needed to and he applied it aggressively. He was able to retain his customers and expand the existing pool of clients with ease of use. The agency now boasts of having 50 board members – so you see, Jackson’s ad agency did make it big and all because of a simple E mail marketing platform called “GetResponse”.
What is GetResponse?
Often called the world’s easiest email marketing tool, GetResponse is used by more than 3,50,000 customers from 182 countries and the tool is available in 21 different languages. It was launched in 1997 by Simon Grabowski and provides top quality online marketing solutions to entrepreneurs to enable them to make their businesses grow.
The reason the tool is called “easy” is because of its supremely user-friendly advanced features which will explore in detail in this review soon. The best part of using GetResponse is that it offers customized software features to businesses – depending on the size and requirements. This means that no business will go empty-handed if it comes to Get Response for help in choosing and using the right marketing solutions.
GetResponse is an easy to use tool to manage email marketing campaigns to support entrepreneurs and their growing businesses. If you are looking to build targeted subscriber email lists, send quality and impactful newsletters, circulate video emails and do follow-up campaigns, then GetResponse is the tool for you.
Get Response takes pride in being a spam-free solution that conveniently achieves a consistent email deliverability rate of over 99% – which is considered to be the highest across industries. The customer support team of GetResponse is available on chat support 24/7 which adds to the convenience of using the tool.
A comprehensive list of all the features of GetResponse
Looking to grow your sales and maximize ROI by giving a boost to your online marketing efforts? GetResponse has got you covered.
1. Email designs
If you are specifically looking to send attractive emails, then this tool has the right options to offer you. Drag-and-drop/HTML email editor, 500+ pre-designed templates, 1,000 free iStock images, mobile previews, etc. to get started. Whether your graphic designer is a novice or comes with an experience of 10 years, he or she will have a blast creating your emails from scratch for you because of its ease of use.
Moreover, if your marketing team members design the templates themselves, then also they will have a great time creating and writing those emails. Either way, you win because your target audience is receiving stellar emails and who doesn’t want that? From sports and retail to travel and health, the tool offers a variety of email creator templates to choose from. You just need to select the right style for your brand and you are good to go!
2. Responsive design
You know your clients/subscribers are not just going to use the desktop to read emails. They will also use mobile phones and tablets to read your emails because well, it is about convenience. So if your email template is not responsive, then you will not be able to keep the subscribers engaged for a very long time. They will see your business name pop up on their mobile phones and think, “not again!”. You don’t want that to happen!
Thanks to GetResponse, it is easy to see a mobile email preview – a feature that is available inside the email creator in real-time! The tool specifically mentions that all emails designed and all pre-designed templates are mobile-friendly and you don’t need to spend extra cash to ensure the responsiveness.
3. Advanced segmentation
Since no two customers are alike, the communication that goes out from every business has to be tailored to serve the right content to the right people. You can easily create multiple campaigns for multiple groups of people – all just to boost your engagement rate. You can use different images to display products or services that are relevant to that particular target audience.
You can tweak the content as per the segment and can engage those people by using different CTAs. If you can send emails demographically, you can do that too. Get Response also gives you the option to generate unique promotional codes to boost conversions – because just sending emails and not receiving any response to them is not enough, right? Of course, it’s juvenile to think that doing just that will drive business growth and expansion.
So yeah, thanks to “advanced segmentation”, you can easily target people from different segments and drive business growth at a faster speed. You can even address your subscribers by name and include contact details in your messages. The tool also offers real-time tracking analytics that will let you see when your clients receive, open, and click your messages and from where.
4. A/B testing
It’s a rather common feature in all email software, thanks to the increasing importance of personalization in marketing campaign. Using GetResponse, you can conduct split tests as they are integrated into the Settings. Creating such a campaign is quite simple and you can easily A/B test the email campaign with up to 50% of the subscribers just with the help of a handy slider.
5. Automated emails
Oh, my God! Do you know how simple it is to create a drip email marketing campaigns for your clients? No, you didn’t because you haven’t used GetResponse which makes this happen yet! But well, this feature is definitely a solid reason for why you should use it for your business.
With this feature, you can create a flowchart of responses you want to email to your subscribers as per their response or behaviour towards “your” email. For instance, you can create a series of emails for a new subscriber: introduce yourself, send a blog post, send a free trial link, send another blog if he or she still doesn’t sign up, etc.
You can build hundreds of scenarios and actually keep a response ready for every action of your subscriber. This particularly comes in handy for eCommerce businesses who have to track and address potential buyers and abandoned cart. You can read about marketing automation in-depth here.
6. Email deliverability
One of the major issues that every email marketing platform faces is the fear of getting blacklisted. After all, every business relies on the tool to send out messages, and if their clients don’t receive them in their inboxes but in the spam folder – then it looks bad on the business’ part. Get Response understands this and has thus, has set up an anti-spam support team that monitors accounts and sends warnings whenever and wherever necessary. You can read more about it here.
7. Perfect timing email delivery
This is an important feature because getting buried under the pile of emails in your subscriber’s inbox is not your aim, and it shouldn’t be ever! So how does Get Response help here? It offers a super cool feature that allows the tool to predict the optimal delivery hour of the day! Wow – this is a first, honestly speaking!
It basically selects a timing when the subscriber is most likely to read open your emails. The prediction is made using historical data or how he or she behaved with your email previously. This means your email will most likely land at the top of the subscriber’s inbox, thus boosting click-through rate.
8. Advanced analytics
What’s the point of sending emails when you can’t analyze any of the email marketing metrics? From open click rate and CTR to subscriber’s activity patterns and the device used to read your emails – GetResponse will share each and every detail with you. Do you know you can actually optimize your emails so that they match your target audience’s needs and preferences? You can even collate social data such as likes, shares, RTs, etc. to see how well your email content has fared.
Basically, you have the option to accurately monitor a plethora of metrics depending upon the nature and aim of your email campaign. Oh, and there’s something called the Global View as well that lets you locate your subscribers across the globe.
9. High-converting landing pages
Why stop at emails when you can also offer the option to build a quality landing page? That’s the mantra of GetResponse and it’s a brilliant option to explore! You can create a landing page of your own or design your own from scratch by choosing photos from a pool of 1,000 free iStock images. The tool offers a drag-and-drop option which makes it easy for an amateur professional to create landing pages.
You can choose any GetResponse subdomain for free and access flexible publishing options. Just like your emails, you can split test your landing pages as well to see which ones are the best performing web designs.
This means you can start your own marketing campaign in a jiffy. Build a landing page, which can be of ClickFunnels or Instapage quality. Start a drip email campaign and analyze both digital platforms to calculate the performance of your campaign. Marketing a product has never been easier, thanks to GetResponse!
10.Easy webinar solutions
Yes – you have read it right! GetResponse also offers the feature of creating and broadcasting your own webinars. Continuing from point #9, webinars are also an upcoming marketing tactic to engage with the audience on a much more personal platform.
Using GetResponse, you can customize your webinar URL, use advanced date-and-time picker and schedule accordingly, choose to keep the webinar private or open for all and ensure the webinar is secure with SSL-encrypted URLs.
GetResponse GDPR and CCPA update:
To abide by the GDPR and CCPA guidelines GetResponse has introduced several checks. Some of them include:
- An overall strategy to make its application GDPR and CCPA compliant.
- An audit of their data processing schemes
- A data protection officer.
- A special email address to manage all the GDPR and CCPA and data protection queries.
Getresponse and Google sheets
Now you can easily create GetResponse contacts using Google Sheets row. As soon as a new row is added in the selected Google Sheets spreadsheet, Integromat will automatically make a further contact in GetResponse.
Getresponse and Mailchimp:
You can add new MailChimp subscribers to GetResponse as a contact. When you add a new subscriber to MailChimp, Integromat automatically creates a further connection in GetResponse.
Getresponse and Woocommerce:
You can add new WooCommerce customers to GetResponse as contacts. Whenever you add a new customer to WooCommerce, Integromat will create further contact in GetResponse.
Getresponse with Stripe:
You can easily add new Stripe customers to GetResponse. As soon as you add a new customer in Stripe, Integromat will automatically add that customer’s name to GetResponse.
GetResponse Pricing: is it really worth it?
The most convenient thing about using GetResponse is that it offers 30 days free trial without giving any credit card details and its ease of use. Once the trial period gets over, you can choose any one of the four options available on the website. The most popular option is the Pro version which supports the marketers and small business owners. The plus plan comes at $95 per month and basic plan is available at $65 per month. The enterprise plan is at $1,199 per month and professional plan is available at $165 per month. Have a look and decide yourself:
GetResponse has active integrations available with saas application providers like, CallPage, 123ContactForm, BigCommerce, FreshBooks, GetSiteControl, HubSpot, KickBox, Optimonk, PayPal, ZenDesk and more.
Let us see some more features of Getresponse:
A decent email marketing software should have a substantial list of management capacities. The GetResponse team comprehends this need, and that is the reason they structured their software with a lot of highlights to assist marketing professionals in dealing with their subscriber’s list
Increase CONVERSIONS WITH ADVANCED SEGMENTATION
For example, you can utilize advanced division to divide contacts into independent or overlapping subgroups, and afterwards assemble targeted marketing campaigns intended for important commitment and transformation. Also, GetResponse additionally permits you to import contacts from third-party applications or send surveys to individuals on your mailing list.
The contacts feature makes it easy to add custom fields to your contact rundown and carry out searches. You can even blacklist the email ids of contacts you would prefer not to get email campaigns or subsequent follow-ups.
Get some unique testing tools.
The Inbox Preview feature is an incredible expansion for the individuals who give significant consideration to detail. It also helps you get a preview of how email messages will look on different portable and desktop devices as well as other email customer programs.
Before sending the message, you can likewise run a “spam check” filter. It gives a spam score after distinguishing components that may get your messages flagged as spam.
One of the most significant contributions of GetResponse is their marketing automation. It empowers you to effortlessly make “if-then” rules for a progression of email communications. As opposed to each client getting a similar message paying little heed to their conduct, they will get notifications (that you make ahead of time) that are receptive to their behaviour.
For instance, a beneficiary who doesn’t open an email for about fourteen days could get an alternate follow-up message than one who did. Utilizing these simple flow chart like software, you can win back clients, recognize leads, send influential informing to people that abandoned cart in your online store, create qualification activities that trigger ensuing messages and much more.
Take action with analytics and reporting tools.
With GetResponse reporting features, it’s easy to quantify your email campaign’s success or deficiency in that department. The Email Analytics page produces a couple of fundamental reports about your email campaign and shows all your details on a single page.
For example, the tracking devices record what number of individuals open your messages, withdraw, whine, or tap on links. You can even create line and bar graphs enumerating key measurements like bounce rate and click-through rates.
GetResponse provides a tracking code that you can install on individual site pages to follow changes, downloads, or different occasions. The following apparatus upholds Google Analytics joining as well.
You can see individuals on your mailing list who have performed a specific activity, subscriber list development reports looking at past campaigns, desktop versus mobile activity and numerous other autoresponder stats.
Support resources from Getresponse
Live chat support, phone and email.
The customer service team of Getresponse is accessible via phone during weekdays from 9 am to 5 pm EST. You can also access their live chat support and email support services 24x7x365. You can send messages to customer service team using the contact form, and they will send the reply via email.
Getresponse learning centre
The Learning Center pf Getresponse has a lot of helpful resources like 1-3 minute video tutorials and FAQs to help you get the answer to your queries. Also, you can download whitepapers, manuals and reports and much more.
The GetResponse Live Webinars help users learn on different aspects of using the GetResponse autoresponder.
GetResponse takes customer service, where most online marketers like to hang out: social media. Its support team sometimes responds to comments and questions on Facebook.
GetResponse publishes blog posts on its site every week. In these blogs, they share tips and discuss trending topics in the email marketing landscape. The blog is excellent support for those who want to stay updated with the latest trends and methods in marketing.
GetResponse in a nutshell:
GetResponse Alternate software existing in the marketing
1. Mailchimp vs GetResponse
This is perhaps the most popular email software among amateur marketing professionals who have just stepped into the world of marketing. But MailChimp is a definite favorite of eCommerce or online stores that are looking to sell their products at a much faster pace due to the ease of use.
A. Users: This tool is used by all kinds of professionals and businesses. Since it has been in the market for a long time, it is the first-choice due to its ease of use.
B. Email content and functions: You can choose from a variety of pre-designed email templates and tweak them as per your brand’s taste and preference. The tool puts a lot of emphasis on drag-and-drop email editor function and HTML – perfect if you want to build something from scratch. It also gives a lot of CTA options.
C. A/B testing: Yes, it is possible and just like any other software, you can split the subscriber list into half and check the performance of the two headlines.
D. Marketing automation: You can create a number of automation workflows – depending upon the historical behavior of your subscribers. But you will have to opt for the paid version to be able to do so.
E. Built-in forms: Yes, you can. It’s quite simple to use with a drag and drop editor for all elements.
F. Integration: MailChimp can be integrated with a variety of tools such as WordPress, Eventbrite, Salesforce, Facebook, Google, and more.
G. API:MailChimp has a very complex and flexible API documentation and it quickly allows you to adapt your email marketing to fit the workflow that you have created without breaking any sweat.
H. Support system : If you are using the trial version, then you will not get any kind of customer service. This is the biggest drawback of using MailChimp.
2. AWeber vs GetResponse
This is one of the most popular email software tools and is used extensively by small business owners, bloggers, and entrepreneurs from around the globe. It is known for its user-friendly interface and the fact that almost anyone can master its free plan.
A. Users This tool has been specifically designed for small business owners. However, bloggers also seem to love it. No wonder, it has a clientele of over 12,000 small business owners, entrepreneurs, and bloggers all over the globe.
B. Email content and functions There are two major email types that you can send: plain text and HTML version. Designing templates are not much of a hassle thanks to the drag-and-drop builder but this also means you don’t have a lot of options to choose from.
C. A/B testing Yes, you can do that. Split your subscriber list into half and send one email with two headlines to see which one performs better using this marketing software.
D. SMS marketing It does allow simple SMS text and voice messaging, but doesn’t have the capability to initiate a grand SMS marketing. It collaborated with CallLoop to be able to introduce this functionality within the software. If you are just starting with this, AWeber may be just the right tool for you.
E. Marketing automation Autoresponders are called follow-ups in AWeber and it is quite easy to create a follow-up series with the use of this tool. There is something called “campaigns” which is still in Beta phase. This feature will allow you to create and manage multiple follow-up series all within the same list.
F. Support system AWeber boasts of an award-winning customer service. A live customer support is available from 8 AM to 8 PM (EST) on the weekdays and from 9 AM to 5 PM on Saturdays and Sundays.
3. Drip vs GetResponse
This easy to use email software shortens the sales funnels and is perfect for SaaS professionals. The features offered by Drip may not be very extensive but they are enough to get you started with your email marketing. You can even do a short Drip course to achieve better campaign results.
A. Users Drip ( read this Drip review ) is perfect for bloggers and Saas/product owners.
B. Email content and functions Although you can send unlimited emails, you can only engage 100 contacts in the free plan. Having said that, you can send unlimited autoresponders to those 100 contacts. Drip allows you to access their custom email templates which are responsive in nature. You can send three kinds of emails: drip campaign, one-off event email and broadcast messages.
C. A/B testing You can A/B split test emails for subject lines, send times and sender names. If you want to get started, this feature should make you comfortable conducting split tests.
D. SMS marketing Drip does not support SMS marketing but subscription via SMS is available using the Textiful integration. If you are looking for a tool with just the email option, then Drip works best.
E. Marketing automation Although Drip doesn’t support direct mail automation features, it does have a user-friendly workflow builder with six automation flow steps. You can easily create an email campaign and keep your subscribers engaged with email content that is relevant to their action or behavior.
F. Landing page There is no landing page builder integrated into Drip. The software is completely restricted to just email marketing functions.
G. Built-in forms You do have access to the built-in form editor with four different opt-in form styles: embedded, widget, hosted and exit triggered. Your email campaigns can have different CTAs and even include videos.
H. Integration You can integrate Drip with a range of software such as Instapage, LeadPages, Zapier, Shopify, Wistia and PayPal, and more.
I. Support system You also have access to personalized support via email.
4. Aritic PinPoint vs GetResponse
Both Aritic PinPoint and GetResponse share many features. Aritic PinPoint is a full stack marketing automation tool designed ideally for SMBs. While Aritic PinPoint has all the new features present in GetResponse, the reverse isn’t applicable. Aritic PinPoint is, on the face, costlier than GetResponse. But that’s just because there are features that are exclusive to Aritic PinPoint only.
A. Automated Drip Marketing.
B. CRM Integration.
C. Lead Analysis, Lead Management, and Lead Scoring.
D. Web activity tracking.
E. CMS integration.
F. eCommerce Integration.
G. Self-hosted landing pages.
H. Email Categories.
I. Email Library.
J. File and Image Library.
K. Engagement scores.
L. Tasks and reminders.
M. Push Notifications.
N. 1-1 emails and 1-1 SMS.
O. Audit Logs and Team Management.
P. Email Support.
Q: Dedicated Account Representative
All of these above features are unique to Aritic PinPoint only. Looking at the whole package that you get under the Lite plan itself, it is obvious that Aritic PinPoint will start at $19 per month. Try Aritic PinPoint for a more comprehensive marketing with more options to try and test.
Convertkit Vs Getresponse
ConvertKit is more potent than Getresponse in some aspects, but GetResponse is more affordable than Convertkit. The ConvertKit tool is suitable and easy to use software for individuals having lists and need segmentation.
Here are the main features that both tools have in common:
- build structures to collect messages and develop your supporter list
- Create dedicated presentation pages for your systems to make change rate for managing the messages of guests
- You can send email pamphlets on request to your supporters
- Create an autoresponder to automate your marketing efforts
- Create follow-up messages you can transform into e-courses to send to your email list
- Analyze the consequences of your email camppaigns by knowing what number of individuals opened your email, tapped on your connection, and the sky is the limit from there
ConvertKit and Getresponse offers something remarkable in the market that permits them to be two of the most well-known email platforms that organizations trust for their marketing software needs.
ConvertKit as a cloud-based email device adopts the strategy, “keep it basic, moronic!” sufficiently accurate, it is one of the simplest marketing automation tools to utilize. The site’s perfect UI make it straightforward the data presented to you in the screen.
While the drag and drop builder is primary among automation tools to assist you with building your subsequent messages for your sales pipe, ConvertKit has the most effortless builder to date. Its simple-to-follow rationale of “if this, then that” formula lets you set up various automation plans you can consolidate with one another to keep your audience engaged.
The pricing of ConvertKit depends on the number of subscribers you are adding. Anyone can sign up for a free trial of 14-days .The paid plans start at $29 per month for 1,000 subscribers or less. The $49 per month plan is valid for 1,001-3,000 subscribers while the $79 per month is for adding 3,001-5,000 subscribers.
Sendinblue Vs Getresponse
GetResponse pricing depend on several contacts put away while Sendinblue’s pricing depends on the quantity of email. On both platforms, highlights change as per the selected plan: the more costly the project, the more access you need to highlights like marketing automation features, presentation pages, CRM, and so on.
If you have an enormous (and quickly developing!) number of contacts, Sendinblue is the best and easy to use software. You can store, oversee, and fragment unlimited contact at no additional expense overall plans. Both the software are 360° marketing packages with the likelihood to go past email and into other advertising channels.
Sendinblue’s is an all-in-one platform that likewise incorporates SMS campaigns, live talk, marketing automation, Facebook advertisements, retargeting efforts, landing pages, and CRM. The CRM lets you track discussions with clients over the different channels and allocate tasks to your team members.
GetResponse is additionally a vast platform with various highlights and assets accessible, making it conceivable to incorporate an entire set of channels like landing pages, online media promotions, and CRM.
Features of Sendinblue:
Make Mobile-Friendly Emails
Utilize the responsive tools to make an excellent email list that drives action handily.
Incorporate Advanced Designs
Need to utilize your HTML code? Just paste it. The creation apparatuses make structure simple for both progressed and new clients.
Planning and Automation
Dispatch your mission promptly or plan it for some other time. Make automated campaigns to send invite messages and request affirmations.
They guarantee the security of customers and make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to check whether your email will make it to the inbox.
SendinBlue incorporates with list building modules like PlugMatter, Privy and OptinMonster that allow you to show pop-ups on the exit intent effectively and consequently push the email delivers to your SendinBlue account. Interface SendinBlue with your online business, CMS and different applications including, Shopify, WordPress, Drupal, Magento, Prestashop, Zapier and much more.
Clear and Complete Reports
View your outcomes progressively, or whenever. Your outcomes’ history is put away and prepared to send out! Utilize the Heat Map to see the zones on your campaigns where contacts connect the most.
Insights you need
Audit reporting on your open rates, click rates, hard skips, or make custom metrics to follow.
Clickfunnels Vs Getresponse
ClickFunnels is an easy to use site-building platform that permits you to construct and deal with a sales funnel site that changes over site visitors into sales.
You pick a business channel format (or layouts), choose a structure, change the copy and pictures in each page so the site says what you need it to state, and you’re all set.
There are a few pre-assembled marketing components that you can relocate into the spaces on your page to make sales channel pages that are entirely tweaked to your business.
GetResponse was previously a basic and simple email marketing software. Presently, on the list of the email marketing platforms, Getresponse is at the top. GetResponse lets you assemble sales pages, make online courses, and deal with all your marketing automation needs. With every one of these sites joined toolbox, they are both excellent internet marketing solution.
- A/B Split Testing
- In-built Sales Funnels Templates
- Email integration
- Manage custom Order Pages
- Upsell and Downsell Pages
- Easy Integration With Tons of Tools
- Actionetics Autoresponder
- Affiliate Program
- Shopping Cart
ClickFunnels offers two different plans:
The Startup package will cost you $97 per month. Enterprise package will cost you $297 per month. The Startup package will allow you to build 100 pages, use 20 funnels, three custom domains, host up to 20,000 unique visitors. The Enterprise package will allow you to create 300 pages, 70 funnels, 20 custom domains, and will let will enable you to host up to 100,000 visitors.
Over to you
Honestly speaking, GetResponse is a comprehensive tool that can help any business organize and analyze marketing campaigns. And the best thing is you can do so many things at the same time – send emails, set up a landing page and schedule webinars. GetResponse is really worth it if your business is still rising among the ranks. It will really give you the much-needed boost. Just make sure you sign up for its 30-day trial to see what each feature has to offer you. What one business may like might not suit your requirements. So literally – spend as much time as possible on the tool to come up with an informed decision.
Now finding the right email marketing solution for your business can be challenging and you might want to explore the options available, like SendinBlue, GetDrip, MailerLite. Go ahead and check out the comparisons we have made as well:
- GetResponse vs Mailchimp
- Aweber vs GetResponse
- GetResponse vs Drip
Questions asked while reviewing GetResponse and it’s alternatives:
What is GetResponse?
GetResponse is an email marketing platform which helps its users to build strong customer relationships.
How good is GetResponse for email marketing?
GetResponse offers an excellent tool for both small to large businesses. It is capable of handling lists upto 1 million + subscribers. The best part about this tool is its anti-spam practices that ensures a 99% delivery rate.
Why use Instapage when GetResponse already have landing page builder?
Instapage is a dedicated landing page builder while GetResponse is an email marketing platform that offers a landing page builder as a side product. So, you will have limited options but with a tool like Instapage you get more flexibility and more options to create your kind of landing page.
Mailchimp vs GetResponse the better tool?
GetResponse is a better tool as compared to Mailchimp. Mailchimp works great for small businesses but GetResponse is easy to use platform for small as well as large businesses. Also, GetResponse provides a lot more than just email marketing with great email templates and content but Mailchimp lags in that case.
How much does GetResponse cost?
GetResponse is available in 4 plans with first three plans for 1000 subscribers:
Basic plan: $15/mo
Plus plan: $49/mo
Professional plan: $99/mo
What are the best competitors to GetResponse?
Some competitors to GetResponse are SendinBlue, MailChimp, MailerLite and Drip.
Who should use GetResponse?
GetResponse works well for both small to large businesses.