Email marketing continues to stand out as a cornerstone of successful communication strategies for businesses and individual creators alike. Its ability to directly engage audiences and deliver personalized content effectively makes it indispensable in a marketer’s toolkit. Two platforms that have risen to prominence in this arena are Beehiiv and Mailchimp, each offering unique tools and features tailored to diverse marketing needs.
Beehiiv, a relatively new entrant in the field, has quickly made a name for itself among content creators and publishers. Designed with a sharp focus on growing and monetizing newsletters, Beehiiv appeals to those looking for a platform that seamlessly integrates with their content creation processes. Its user-centric design and powerful feature set are engineered to enhance the delivery and impact of email newsletters, making it a go-to choice for modern digital publishers.
On the other hand, Mailchimp has been a stalwart in the email marketing domain for years. Known for its comprehensive suite of tools, it caters to a broad range of users from small businesses to large enterprises. Mailchimp strength lies in its versatility, offering capabilities that extend beyond email to include CRM functions, social media integration, and robust automation tools. This makes it particularly appealing to users who need a multi-functional platform that supports a wide variety of marketing activities.
The distinction between Beehiiv and Mailchimp encapsulates the evolution of email marketing tools—from generalized platforms designed to serve a wide range of marketing needs, to specialized services tailored to enhance specific aspects of digital marketing. As we explore further into each platform’s offerings, it becomes clear that the choice between Beehiiv and Mailchimp depends largely on one’s marketing strategy and the specific functionalities that best support their objectives.
Platform Overview
Platform Overview
Beehiiv distinguishes itself as a modern platform designed primarily for the ambitious email newsletter creator. It zeroes in on advanced features that facilitate not just the sending of emails but the entire lifecycle of content creation, distribution, and monetization.
| Beehiiv | Mailchimp |
|---|---|
| Beehiiv is especially noted for its focus on providing an all-in-one solution that includes website hosting, advanced email capture, and integrated analytics tools that make it appealing for publishers and creators who aim to grow and directly monetize their audience. | Mailchimp, in contrast, serves a broader spectrum of marketing needs with a toolset that includes not only email campaign functionalities but also CRM capabilities, social media integration, and sophisticated marketing automation tools. This broad feature set makes Mailchimp an ideal choice for small to medium businesses looking to execute a variety of marketing strategies beyond email. |
| Its simplicity is not just in design but in the philosophy of empowering creators with complete control over their content and subscriber data, thus fostering a more intimate connection with their audience. | Its user-friendly interface is designed with beginners in mind, simplifying complex processes with drag-and-drop tools and pre-built templates, making it accessible to those who may not be as technically inclined. |
The fundamental difference between Beehiiv and Mailchimp lies in their core audiences and intended use cases. Beehiiv specialized tools cater to serious content creators focused on direct engagement and revenue from their newsletters, whereas Mailchimp offers a versatile platform suitable for businesses seeking comprehensive marketing solutions that encompass a wide range of channels.
Key Features Comparison
Key Features Comparison of Both Tools
When evaluating Beehiiv and Mailchimp, it’s essential to dive into the specific features each platform offers, assessing how these capabilities align with different marketing needs, from the design and delivery of email campaigns to comprehensive analytics and integrations.
1. Email Campaigns and Templates
Beehiiv shines with its highly customizable templates that are particularly tailored for content creators focused on newsletters and publications. The platform allows a high degree of customization, supporting a strong brand identity through its emails. This customization extends to the aesthetic components of emails, which is crucial for creators who prioritize content presentation and layout. Beehiiv approach to email campaigns is to provide tools that enhance the reader’s experience, ensuring that newsletters are not only functional but also visually appealing.
Mailchimp, on the other hand, offers a wide variety of templates that serve a broad spectrum of business needs—from simple informational newsletters to complex promotional emails. Its drag-and-drop editor is particularly user-friendly, making it easy for beginners to create professional-looking emails without prior design experience. Mailchimp strength lies in its versatility, with features that allow for easy adjustments, such as the quick addition of calls-to-action, social sharing buttons, and media. This makes it ideal for businesses that need to execute varied and dynamic marketing strategies quickly.
2. Marketing Automation
Beehiiv is noted for its advanced automation options, which streamline the process of engaging with a growing subscriber base. Its automation tools are designed to cater to the needs of publishers and content creators, facilitating targeted campaigns based on reader behavior, engagement levels, and other custom triggers. This level of automation supports sophisticated content strategies, such as serialized content delivery or personalized content recommendations, which are essential for publishers looking to increase reader retention and satisfaction.
Mailchimp offers extensive marketing automation capabilities that are robust and multifaceted, suitable for a variety of marketing workflows. From welcome emails to re-engagement campaigns, its automation tools allow businesses to set up complex sequences that can be triggered by user actions, such as purchases or site visits. Mailchimp behavioral targeting capabilities leverage gathered data to refine campaign targeting, ensuring messages are highly relevant and timely. This is particularly valuable for e-commerce platforms where timing and personalization can significantly impact conversion rates.
3. Analytics and Reporting
Both platforms provide comprehensive analytics, which are crucial for measuring the effectiveness of email marketing campaigns. Beehiiv offers detailed analytics focused not just on general engagement metrics like open and click rates but also on financial tracking. This includes revenue per subscriber and campaign ROI, which are vital stats for publishers monetizing their newsletters through subscriptions or advertisements.
Mailchimp excels in providing a wide range of analytics features that include not only basic metrics but also advanced insights like audience segmentation performance, campaign comparison, and multi-channel marketing analytics. Mailchimp reporting tools are designed to be comprehensive, offering visual representations of data that can help users quickly grasp the success of their campaigns and make informed decisions based on real-time feedback.
4. Integrations
Beehiiv strength in integrations lies in its ability to seamlessly connect with CRM systems, webinar platforms like Zoom, and major marketing platforms. This is particularly advantageous for users who run complex digital marketing campaigns involving multiple tools and platforms. Integrations with CRM systems allow for deeper subscriber management and targeting, which is essential for personalized marketing.
Mailchimp also boasts a vast array of integrations, connecting with over a thousand third-party apps including e-commerce platforms like Shopify, social media tools, and even other marketing services. This extensive integration ecosystem enables Mailchimp to function as a central hub for all digital marketing activities, ensuring that data flows seamlessly between tools and that users can leverage the full power of their marketing technology stack.
While both Beehiiv and Mailchimp offer robust features that cater to the needs of their respective target audiences, the choice between them should be guided by specific business requirements: Beehiiv is ideal for content-driven publishers seeking deep engagement and monetization capabilities, whereas Mailchimp serves a broader audience with its extensive toolset and ease of use in diverse marketing contexts.
Pricing Strategy
Pricing Strategy of Both Tools
The pricing structures of Beehiiv and Mailchimp are designed to cater to their distinct target audiences, reflecting their individual focuses and feature sets. Understanding these differences is crucial for businesses and creators in selecting the platform that offers the best value for their specific needs.
Beehiiv employs a straightforward, flat-rate pricing model that is particularly attractive to creators who expect to scale their operations without encountering escalating costs. The platform offers three main pricing tiers:
- Launch Plan: Aimed at new creators, this plan is often free, providing basic features that help one get started with email campaigns.
- Scale Plan: For more serious creators looking to expand their reach, this mid-tier plan typically costs around $34 per month and includes enhanced capabilities such as advanced analytics and increased customization options.
- Max Plan: At approximately $86 per month, this plan supports large-scale operations with features that cater to high-volume senders and publishers requiring robust tools for subscriber and content management.
These tiers are designed to grow with the user, ensuring that as the size and sophistication of a creator’s audience increase, the platform continues to support their needs at a predictable cost.
Mailchimp, on the other hand, uses a more traditional tiered pricing structure that varies significantly with the number of contacts and the level of features required:
- Essentials Plan: Starting at about $4.59 for 500 contacts, this plan suits those who need basic email capabilities plus a touch of automation.
- Standard Plan: Beginning at $6.84 for 500 contacts, it introduces more sophisticated automation and analytics tools for growing businesses.
- Premium Plan: Priced from $136.92 for 10,000 contacts, this plan offers advanced marketing features for high-volume senders who require detailed segmentation and multivariate testing.
Mailchimp model may lead to higher costs as businesses grow their contact lists and require more complex features, which can be a significant consideration for budget planning.
Both platforms also offer enterprise solutions with custom pricing, which provides large organizations with tailored features and support to meet their specific needs.
Here’s an unbiased price plan comparison table for Beehiiv and Mailchimp based on key pricing parameters:
| Price Plan Parameters | Beehiiv | Mailchimp |
|---|---|---|
| Lowest Price Plan | $0 (Launch Plan) | $0 (Free Plan) |
| Lowest Plan Limitations | 2,500 subscribers, 3 publications | 500 contacts, limited features |
| Highest Price Plan | $99/month (Max Plan) | $272.57/month (Premium Plan) |
| Highest Plan Limitations | 100,000 subscribers, priority support | 10,000 contacts, advanced features |
| Free Trial Limits | 2,500 free subscribers | 500 contacts |
| Free Trial Days | 30 days | 30 days |
| Add-on Prices | Custom pricing for Enterprise features | SMS and advanced features as add-ons |
Beehiiv pricing is markedly simpler and potentially more cost-effective for content creators who value predictable costs and simplicity. In contrast, Mailchimp structured approach provides flexibility and an extensive range of features that can be crucial for businesses at various stages of growth, accommodating everything from a small start-up to a large enterprise. This flexibility, however, comes at the cost of potentially higher and variable pricing as needs evolve.
Usability and Interface
Usability and Interface Comparison
The usability and interface of an email marketing platform can significantly affect its adoption and effectiveness, particularly when users range from tech-savvy digital marketers to those less familiar with digital tools. Beehiiv and Mailchimp have developed their user interfaces with their specific audiences in mind, emphasizing ease of use while providing powerful capabilities.
Beehiiv is praised for its streamlined and intuitive interface that caters especially to content creators and publishers. The platform is designed to remove technical barriers, allowing users to focus more on content creation and audience engagement rather than the mechanics of the tool itself. Beehiiv dashboard facilitates quick access to the most commonly used features like campaign creation, subscriber management, and analytics. The simplicity of the drag-and-drop editor also makes it easy for users to design emails without needing deep technical skills. This approach is particularly beneficial for users who prioritize speed and efficiency in sending out regular updates and publications.
Furthermore, Beehiiv enhances user experience by incorporating features that are specifically beneficial for email newsletters, such as easy segmentation of audiences based on engagement or subscription level and straightforward integration with payment systems for monetization efforts. These features are not just added-ons but are integrated into the core of the user interface, making complex tasks manageable from a single platform.
Mailchimp, on the other hand, offers an interface that, while user-friendly, is packed with a broad range of features that cater to a diverse user base, from small businesses to large enterprises. This versatility is reflected in its dashboard, which provides quick navigation to various functionalities like email template design, campaign reports, automation flows, and advanced contact management. For beginners, Mailchimp provides guided workflows and pre-built templates which help in quickly setting up campaigns without overwhelming users with too many choices initially.
Despite its extensive features, some users might find Mailchimp interface a bit overwhelming due to the sheer volume of options available. However, the platform addresses this by organizing features into logical groups and providing a searchable help center that offers tutorials and step-by-step guides. This is particularly useful for users who are looking to expand their marketing beyond simple email campaigns and want to explore integrated tools for CRM, social media, and other channels.
Deliverability and Security
Deliverability and Security Comparison
Deliverability and security are pivotal in choosing an email marketing platform, as they directly impact the effectiveness of campaigns and the protection of sensitive data. Both Beehiiv and Mailchimp provide robust mechanisms to ensure emails reach their intended recipients and safeguard user data, albeit with some differences in their approach and features.
| Beehiiv | Mailchimp |
|---|---|
| Beehiiv focuses on high deliverability rates through a combination of advanced technology and best practices. The platform uses sophisticated algorithms to manage email sending schedules, optimizing for times when emails are most likely to be opened. | Mailchimp also prioritizes email deliverability and has established a strong reputation over the years with its robust infrastructure. |
| Beehiiv also offers tools for automatic list cleaning, which helps maintain a healthy subscriber list by removing inactive or unresponsive email addresses. his not only improves deliverability but also helps in keeping engagement rates high. | It uses dedicated IP addresses and domain authentication techniques such as SPF and DKIM to enhance email deliverability and credibility. Mailchimp approach includes proactive monitoring of sending practices and automatic adjustment of sending rates to maintain a good sender reputation. |
| On the security front, Beehiiv ensures data protection through secure servers and compliance with privacy regulations like GDPR, which is crucial for users who handle subscribers from different geographical locations. | Security-wise, Mailchimp offers comprehensive protection measures, including two-factor authentication (2FA) and advanced encryption, to secure user accounts and sensitive data. |
Customer Support and Community
Customer Support and Community
Effective customer support is essential for any service-oriented technology platform, as it not only helps resolve issues but also enhances user experience and satisfaction. Beehiiv and Mailchimp both recognize the importance of support, but they approach it in ways that reflect their unique user bases and service models.
| Beehiiv | Mailchimp |
|---|---|
| Beehiiv offers a range of support options geared towards fast response and effective resolution, which is crucial for creators and publishers who rely on timely broadcasts and engagement with their audiences. | Mailchimp, with its large and diverse user base, has developed a comprehensive support system that includes 24/7 email support, an extensive online knowledge base, and video tutorials. |
| Support channels include email ticketing, where users can submit their issues and expect a detailed response. | These resources are designed to help users self-serve a wide range of issues, from simple campaign setup questions to more complex integrations or troubleshooting tasks. |
| For more immediate assistance, Beehiiv provides chat support, ensuring that users can get quick answers to urgent queries. | Mailchimp also fosters a strong community presence, featuring user forums and community groups where marketers can exchange ideas, solutions, and strategies. |
| Additionally, the platform offers setup assistance for new users, which is a significant boon for those who are transitioning from another service or starting fresh and need guidance on best practices and advanced features. | This community-driven support complements the formal channels, providing users with a rich repository of crowd-sourced wisdom and experience. |
Both platforms also emphasize continuous learning and user empowerment through educational resources. Beehiiv often hosts webinars and publishes case studies, providing users with insights into successful strategies and new features. Similarly, Mailchimp offers guides, marketing tips, and industry trends articles that help users stay on top of email marketing best practices and innovations.
User Reviews and Case Studies
User Reviews and Case Studies
Exploring user reviews and analyzing case studies provides a vivid picture of how Beehiiv and Mailchimp perform in real-world scenarios. This insight is invaluable for understanding the practical applications and operational effectiveness of each platform.
| Beehiiv | Mailchimp |
|---|---|
| Beehiiv has garnered positive feedback from users, particularly those focused on publishing and monetizing content through email. Creators often praise Beehiiv for its streamlined approach to newsletter management and its robust tools that facilitate audience growth and engagement. | Mailchimp, recognized for its versatility and ease of use, is lauded by a broad spectrum of businesses from e-commerce to small local businesses. |
| A notable case study involves a popular science newsletter that utilized Beehiiv tools to segment their audience effectively and triple their engagement rate within a few months. | Users appreciate the extensive array of templates and the drag-and-drop editor that make creating attractive emails straightforward. |
| The platform’s ability to integrate directly with payment processors also receives high marks, enabling seamless subscriber transitions to paid models, enhancing the monetization of content without disrupting the user experience. | A case study from a small online boutique highlights how Mailchimp marketing automation tools enabled the store to set up an automated series of welcome emails that improved customer retention rates by 40% over six months. |
| Moreover, Beehiiv detailed analytics have helped publishers understand subscriber behaviors, which in turn has led to more targeted and effective content strategies. For instance, a travel blogger reported a significant increase in subscriber retention after using Beehiiv analytics to tailor content based on subscriber travel preferences and engagement history. | Mailchimp robust integrations with e-commerce platforms like Shopify have also been beneficial, as detailed in another case study where an online retailer was able to synchronize their customer database with Mailchimp to trigger personalized product recommendations based on past purchases, significantly boosting their sales. |
Both platforms demonstrate strong performance in their respective niches: Beehiiv excels in supporting content creators with tools tailored to enhance direct engagement and monetization, while Mailchimp offers a comprehensive marketing solution that helps a wide range of businesses automate their communications and integrate various marketing channels effectively. These real-world applications underscore the platforms’ capabilities, helping prospective users decide which service best meets their email marketing needs.
Our Experience
In Our Experience
In reviewing the features, usability, pricing, and user feedback of Beehiiv and Mailchimp, we’ve uncovered distinct characteristics that cater to different segments of the email marketing audience. Choosing between these two platforms boils down to identifying which features align best with your marketing goals and operational style.
| Beehiiv | Mailchimp |
|---|---|
| Beehiiv is tailor-made for content creators and publishers focused on growing and monetizing their audience directly through their newsletters. Its strength lies in its streamlined processes, focus on deep audience engagement, and robust tools for direct monetization. | Mailchimp, on the other hand, remains a stalwart for businesses seeking a broad, versatile email marketing platform. With its extensive range of features from email campaigns to CRM capabilities and social media integration, it supports a wider variety of marketing activities. |
| For those whose primary goal is to build a financially viable publication or content-driven community, Beehiiv offers a compelling suite of tools designed to enhance content delivery and facilitate revenue generation. | Mailchimp is particularly suited to small to medium-sized businesses that require a comprehensive toolset that can grow with them as they expand their marketing strategies across multiple channels. |
Here is an unbiased comparison table for Beehiiv and Mailchimp, rating 25 key features on a scale from 1 to 5 stars (in emoji):
| Feature | Beehiiv | Mailchimp |
|---|---|---|
| Email Campaigns | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Templates | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Automation | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Analytics | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Deliverability | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Segmentation | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Integration Options | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Customization | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| API Access | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Content Monetization | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Customer Support | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Pricing Flexibility | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| CRM Features | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Mobile Optimization | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| A/B Testing | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Subscriber Management | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Onboarding Support | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Security | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| E-commerce Integration | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Social Media Integration | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Transactional Emails | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Custom-coded Templates | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Content Personalization | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Audience Targeting | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
FAQs
Some FAQs before choosing Beehiiv or Mailchimp
What are the main differences in feature sets between Beehiiv and Mailchimp?
Beehiiv and Mailchimp offer distinct feature sets tailored to different types of users. Beehiiv focuses on providing a specialized, streamlined experience ideal for content creators and publishers. It offers advanced features such as detailed analytics on reader engagement and revenue, customizable email templates specifically for newsletters, and direct monetization capabilities through integrations with payment processors. Beehiiv platform is optimized for managing and growing email lists specifically for content distribution and subscriber engagement.
Mailchimp, on the other hand, provides a broader range of marketing tools that appeal to a wider variety of business sizes and types. It includes extensive CRM features, social media integration, and a vast array of email templates suitable for various types of communications beyond just newsletters. Mailchimp also supports advanced automation for marketing workflows, detailed segmentation and targeting, and a plethora of integrations with other marketing tools and e-commerce platforms.
Which platform is more cost-effective for growing businesses?
Cost-effectiveness depends on the specific needs of the business. Beehiiv might be more cost-effective for businesses focused on email newsletter publishing and direct monetization of those newsletters, due to its flat-rate pricing structure and specialized tools that support publication growth. Its pricing model is straightforward, with tiered plans that scale based on the features provided, typically without limiting the number of subscribers.
Mailchimp pricing model is based on the number of contacts and the features required. While it starts with a free tier, costs can increase significantly as a business grows its subscriber base and requires more advanced features. For businesses that need a comprehensive set of marketing tools beyond email marketing, such as CRM and e-commerce integrations, Mailchimp may offer better value despite the potentially higher cost.
How do Beehiiv and Mailchimp handle data analytics and user privacy?
Both platforms provide robust analytics capabilities, though their focuses differ. Beehiiv offers analytics that are particularly useful for publishers, including detailed engagement metrics, financial tracking, and growth analytics that help optimize content and monetization strategies. Beehiiv adheres to privacy regulations such as GDPR, ensuring that user data is handled securely and with respect for privacy.
Mailchimp provides a broad set of analytics tools that cover everything from basic campaign performance metrics to advanced reporting features that track customer journeys and interactions across multiple channels. Mailchimp also places a strong emphasis on security and compliance with international data protection regulations, offering features like audience segmentation based on user behavior and preferences while maintaining user privacy.
Can I integrate other marketing tools with Beehiiv and Mailchimp?
Yes, both platforms offer integration capabilities, though their focuses differ. Beehiiv integrates well with CRM systems, payment processors, and webinar platforms, making it a good fit for businesses that need to manage large subscriber lists and engage directly with their audiences through diverse media.
Mailchimp offers a wide array of integrations with over a thousand third-party applications, including e-commerce platforms like Shopify, social media tools, and various other marketing technologies. This extensive integration ecosystem makes Mailchimp a versatile platform capable of supporting a comprehensive multi-channel marketing strategy.
How we Choose and Rate Email Marketing Applications?
Sprout24 evaluation of email marketing software prioritizes tools that are user-friendly, competitively priced, feature-rich, and scalable to accommodate business growth. The highest-rated email marketing software excelled across various categories, as well as through a rigorous 25-point testing process. Weightage of email marketing software rating:| Criteria | Percentage |
|---|---|
| Range of Features | 28% |
| Cost | 11% |
| Compliance with Email Marketing Standards | 11% |
| Ease of Use | 11% |
| Ease of Integration with Other Tools | 8.5% |
| Scalability | 8.5% |
| Customer Support | 8% |
| Deliverability Rates | 8% |
| Pricing Transparency | 3% |
| Free Trial Period | 3% |
Guide to Our Sprout24 Ratings:
| Sprout24 Rating | Description of Sprout24 Rating |
|---|---|
| ⭐⭐⭐⭐⭐ | Email marketing software with a 5-star Sprout24 rating is exceptional in its category. It offers outstanding value with a comprehensive range of features and integrations, transparent pricing, and multiple customer support options. |
| ⭐⭐⭐⭐ | Software that earns 4 or 4.5 stars is excellent. It includes all the essential features and most advanced options, but may have limitations in areas like integrations, the availability of a mobile app, or pricing transparency. |
| ⭐⭐⭐ | A 3 or 3.5-star rating indicates a solid option. While it may lack some key features or integrations, or have less transparent pricing, it could still be a viable choice, especially for businesses operating on a tight budget. |
| ⭐⭐⭐ | Software rated below 3 stars is generally deficient in several critical areas, making it unlikely to be recommended by us. |
Google Email sender guidelines, effective February 2024, require a senders of over 5,000 daily emails to Gmail accounts to authenticate their emails, avoid unsolicited messages, and provide easy unsubscribe options. The guidelines emphasize email authentication through SPF, DKIM, and DMARC to protect recipients and enhance deliverability. Additionally, infrastructure setup, message formatting, and responsible sending practices are crucial for maintaining a good sender reputation and ensuring email deliverability to Gmail users.
Follow the detailed Google guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
Yahoo has also mandated email authentication with SPF or DKIM, a spam complaint rate below 0.3%, and valid DNS records for all senders. Bulk senders must also implement DMARC with alignment, support easy unsubscribe, and keep a low spam rate. These standards aim to ensure emails reach engaged audiences and reduce unwanted messages.
Follow the detailed Yahoo guidelines from here and ask your Email marketing and marketing automation platform provider to help you enable these setup for your own account.
