Marketing has come a long way and evolved many times over from what it used to be. With its significant chunk moved to the online space, web-based marketing took over the world by a storm. As traditional marketing gave way to online and digital marketing, a lot more new ways of going creative and innovative came up. Businesses no longer needed to be conventional in their approach. Instead, they could not go all out and experiment with the way they market their business.
Since marketing got online and took to technology, some tools eventually came up to help marketers make the most of their marketing efforts.
As established, word of mouth marketing is the best kind of marketing because as a consumer you tend to believe a fact about a product more if you hear it from another person. Tapfiliate takes advantage of exactly this and helps you convert your customers into your brand ambassadors!
Let’s check out the features:
Log-in, Platform, and Domain Selection
Once you want to start off your affiliate marketing for your business on Tapfiliate – Affiliate Marketing Software, you will be asked to sign up for a new account. They do offer a 14-day free trial, but then again, you will have to fill in your credit card or PayPal details. Before providing these, you will not be able to move ahead.
Now, I do see this as a downside, because a lot of us are not comfortable sharing our card details before we have even decided to use the product for a longer term. Alternatively, if you are entirely sure about the product already, you can choose from any of the pricing plans available. (More on the pricing plans towards the end of the review).
Next up is where you decide to install your Tapfiliate, and there’s a long list of options available. For instance, if you work on WordPress and host WP instance on Kinsta hosting, it would be best to install a Plugin for Tapfiliate on to your WordPress. This way, your WordPress will be linked to your Tapfiliate ID and will immediately send you alerts in case of any site conversions on your website.
Other than this, if you do not have your website on WordPress, or even if none of the platforms listed match as per your website platform, there is another attractive option that you can go with. In this case, you will be allowed to create Landing Page codes and Conversion Page Codes on to your site. By doing this, you will primarily be enabling your website to send an alert to your Tapfiliate account whenever there is a conversion on your website.
And now, for the most significant bit- you will be asked to create your Tapfiliate account and choose a Domain. This Domain is where your affiliates will be coming to sign up and log in.
Setting up an Affiliate Program
As part of setting up of your Tapfiliate account, you will be asked to set up an affiliate program. This is where most of the first interaction will be taking place. You will be asked to set up this program once you log in, but here again, you can either choose to sit and finish the set up in one go, or even come back later and finish it in shifts. As part of the program set up, you will further be asked to share some information- starting with the title for the affiliate program as well as give a landing page URL which ideally should be your website’s homepage. It can be anything else as well. Basically, the point is that you are supposed to provide the page URL where you want to drive maximum traffic through your affiliate marketing efforts.
Further, you should also make a note of clearing out all commission related question– the rates, if you are willing to offer a fixed amount, or only a percentage of the amount earned, the frequency of the commission to be shared, and even the currency you would ideally be operating in. By sharing these details, you will be putting forth a clear picture of what your affiliates should be expecting in return.
But, the good bit here is there is also an advanced setting for a commission, which can be filled in later on, after the first level of setup stage is done with. In the advanced settings, you can select a frequency of the commission you want to shell out for your affiliates- you can choose to choose anything from weekly, monthly or yearly occurrence. This feature helps a user when they want to keep regarding their affiliates for a more extended period, without really worrying about the payments every other time. Other than this, another important step is to select a payment method- and the step is mandatory for you to go through. There are some options for payment gateways that you can choose from- Paypal, Bank, Bitcoin, Skrill, WebMoney and a few others.
The Program Page
Once you create your program, you will be taken to the Program Page from where you can manage the entire program. On the top of the page, you will see menu options spread across separate tabs. On the over tab, you will be able to get a general view of the entire program, even recruit your affiliates, add promotional content pieces, check out the commissions and regulate them, and a lot of other things. Consider this space as your program Dashboard.
You will also get a link, which you can share and use to recruit new affiliates. Or you may also use it to invite more affiliates. You would also be given an option to include this link on your social media, website and even your email signature.
Further, you will see a section dedicated to Assets; this is something that will allow you to add all your marketing material as well as links that probably your affiliates can use and promote your program efficiently.
Use the Assets tab to upload all your marketing material as well as text links and make them available for your affiliates to use anytime they need to promote your program. Not just this, there will also be a separate code generated for each asset that can fetch you accurate results of which asset has generated which commission. Further, it also gives a general idea of how many affiliates are still pending and how many of them have been approved. This bit of information is extremely critical as your affiliates cannot begin their work unless you approve them through your Tapfiliate Account.
There is also a tab dedicated to conversions and commissions. This is where you will get all the information on how many and which affiliates have signed up with you, or for any of your programs. There is also a separate section that helps categorize all the different types of commissions- this comes in handy when you have set up different amounts or percentages of commissions assigned to different assets. However, use of this feature is not mandatory and can be opted to be skipped if not required for your affiliate marketing.
There are a few other tabs as well, such as the Recurrers section where you can quickly view all the recurring commissions that you may have set up for your affiliates. However, in case if you no longer wish to set up recurring rewards or commissions, you can break down the structure entirely by either deleting the programs or by changing the commission method, or even by adjusting group settings.
This feature is particularly important as it lets you modify and optimize your affiliate spending at any time you like.
There is also the main toolbar other than the one mentioned above. This one gives a more holistic round of the entire platform of Tapfiliate. It has a Dashboard which is an essential part of the tool. With this feature, you quickly get an understanding of all your affiliate marketing efforts, with all the numbers reflected on the screen in front of you. It gives a clear picture of all the metrics that are critical to the success of your programs- such as views, clicks, and conversions.
Other than the general dashboard which also gives a clear understanding of where you affiliate program is taking your business, you also have the reporting feature offered by Tapfiliate. This feature, I would say is pretty helpful when want to take a deep dive into really where your affiliate marketing efforts are headed to. This aspect of putting in an effort to drive more revenue is essential you NEED to know if your efforts are paying off or not. Reporting in my view is an absolute necessity for any tool to have, no matter the industry it is serving.
Also, there is the Payout page, which lets you know how much amount for which affiliate has been approved, and out of that, how much is paid off or still pending. The tool also offers a summarized document available for download; you can take a look at it to know what the total amount is required to be paid to each affiliate. It also gives you their payment details.
To make all of these activities a little more exciting or at least seem a bit more marketing like, you also get the option to jazz up the experience a little bit by uploading your business logo and setting up a custom domain.
Great Aesthetics for an Excellent UX
A tool, no matter how great its features might be, is of no use if it cannot deliver a good user experience. To elaborate on this aspect, the User Experience is mostly about how a person feels while interacting with a product or a platform. And if that feeling is turned into that of confusion or irritation, the product is most likely going to lose its user.
Coming back to Tapfiliate, this particular platform has been acclaimed to deliver great user experience, with most users defining it as highly user-friendly too. To consider affiliate marketing as one of the most complicated marketing activities will not be wrong, but Tapfiliate gives with its smooth user experience, makes the entire a ride a bit more enjoyable. Right from conceptualizing to planning, to recruiting as well as executing the final stage of affiliate marketing on Tapfiliate is made extremely simplified and a step-by-step process which is truly appreciable.
To elaborate further on the winning user experience of Tapfiliate, let’s take a look at what makes this platform a must-have for every affiliate marketer:
- The Layout – Once you Sign Up, you as an affiliate marketer would love the way this product has been laid out in its entirety. The perfect placement of its toolbars, tabs and the colors used to depict ‘professionalism.’ The tabs and toolbars have been placed intuitively, keeping in mind the top priorities of the user, the features they would be looking out for the most and everything else that can make navigation on this platform extremely simple. In fact, with the emergence of so many products in the same domain, I feel it is the visual appearance, the overall aesthetics of a product that plays a significant role in really convincing the user to keep using the tool they are working on. And this is where Tapfiliate has scored full points and won the User Experience game.
- Help: Very often, it so happens that you land upon a page and are completely lost as to what you should be doing next. Or the confusion is so big that you do not know what that page or feature is meant to do for you. Keeping this hurdle in mind, Tapfiliate has placed a Help button on almost every page for the user to seek out and press on in case they get stuck somewhere. All the user now has to do is, click on the button and get a clear, crisp yet helpful information on what the page is meant to do for them, and how they can best use it to their advantage. How simple is that! No query form filling, or contacting the customer care or looking for an assistance pop up on the website.
- The Assisting Orbit: As you board a new product or a platform, it is imperative that you are taken through the entire tool before you start working on it. Doing that does not only clarify a lot of the feature but also helps you make the most of the product that you have invested in. Keeping this requirement in mind, Tapfiliate has provided an assisting orbit, a small button like feature on the top which on being pressed, give you like a tour of the tool. Once you are done taking the tour, you can go about using the features. However, if you still get stuck somewhere after taking the orbit, you can always reactivate it any time you like. For example, if you have already completed creating a program and want to move on to the next one but get stuck somewhere, this is the button that will help you out.
The Dashboard: No matter what pricing you decide to go ahead with, the dashboard is available for the user to take a quick look at critical metrics. It covers everything, all the tools that are required to create affiliate programs and to execute and monitor them. The dashboard plays out to be an excellent platform for the user to study and understand their campaigns. Basis the numbers reflected here, they can quickly modify their plans and move forward from there.
With the system throwing these real-time numbers at the user, they can quickly take view what is working for their affiliate program and what is failing the plan. By making these small, yet informed and impactful decisions, one can literally up to their game at the affiliate marketing business and turn around their income numbers in no time!
Going Viral: Marketing is all about spreading the word about your brand and what better than getting to do it online? Although a lot of web marketing efforts go viral for a few wrong reasons, if you have the right kind of content in place, half your job is done. With the online space offering some different ways to break the internet, going viral with Tapfiliate is probably one of the most straightforward methods to try out.
Since social media channels have a high potential to quickly make a content piece go viral, or at least, spread it by good numbers in various networks, Tapfiliate making use of this property is a great idea!
To begin with, you can set up product feeds and have some branded content prepared beforehand and lined up in the funnel. By uploading branded content and having social media posts ready before the schedule, you not only save time for yourself but also make it easier for your affiliates to share your content further.
Since your affiliates are already getting pre-prepared content, with proper branding and messaging clubbed with it, there are higher chances of them sharing it across. Moreover, with Tapfiliate’s capabilities to let affiliates share your content directly on social media, the chances of your content to go viral automatically increase.
Commission Categorizing and Customization
Being a part of, and especially, an owner of an affiliate program comes with a lot of responsibilities. Over here, you are not dealing alone and taking care of your marketing activities, but involved with some other people who are your affiliates and helping you promote your marketing campaign to greater networks online. With being in such a position, you are responsible for making sure that you are setting up the right commission, the right amount and the correct percentage. However, setting it up is not where the deal ends, you will now also have to keep track of each of those commissions as a conversion takes place- which is where Tapfiliate helps you out.
Under this feature, you can quickly set up custom commission types and work accordingly, create a structured program and never get confused about which affiliate gets what. You can tag them as a percentage based, fixed cost or even a recurring commission as you plan them out to be.
This feature is the perfect solution to all your commission and reward-related problems. You can finally get rid of literally making tables and charts just to keep track of how much are you spending on your affiliates.
Multi-level marketing (MLM)
For those of us who are not very clear about what multi-level marketing is, let us first get a basic understanding of this concept. Multi-level marketing is nothing but a great way to expand your seller and distributor network. It is a process where you allow your distributors to get further recruits for themselves to conduct the next level of marketing for your product. In this process, you would, of course, have to shell out a percentage of commission accordingly.
With Tapfiliate’s multi-level-marketing feature, you can set up a network as explained above and multiply your affiliate marketing effort. By this strategy you multifold the probability of higher conversions.
The whole point of affiliate marketing is to grow your network and expand your promotions. Your chances of making higher conversions increase overall as you build your number of affiliates. This is where the multi-language feature comes in and eradicates the language barrier. All of the features and pages of Tapfiliate are available in different languages making it easier for the users to collaborate with people from around the world!
Branded Affiliate Marketing
If you set out for effective affiliate marketing, that would mean you are working with a team of affiliates, all together at one point in time. Although the objective here would be converted as many sales, even if the sales numbers are not met, you should not be as disappointed. And this is because, with Tapfiliate, you get to completely rebrand your portal per your business. You get to put in your logo on the program, create a custom sub-domain, upload and promote customized branded marketing material as well as get full SSL support.
So, the point is, even if there are no sales, at least your affiliates would still be promoting your products and your company, complete with proper branding! Further, there is a whole bunch of other features that can combine to create a branded experience such as – asset management which is again focused on branding, along with branded marketing material and fraud detection.
Not just this, there is also an option of dealing in multi-currency which again means, there are no boundaries for your success to set soar, you can go ahead and recruit people from any part of the world!
Affiliates will be exposing your products and company all over the web, and even if their activities do not necessarily result in sales – your business gains brand exposure and lots of external traffic and links. External links also help with ranking on search engines.
While you have the option of taking a 14-day free trial, you must use this time to evaluate which plan would be most suitable for your business. Tapfiliate has 3 different pricing plans that you can choose from –
Tapfiliate is hands down one of the smoothest, most feature rich product available for affiliate marketing. There’s a whole bunch of properties that make Tapfiliate a superhit, but let’s just quickly list down a few that are complete rockstar features here-
- There is no extra cost within the application, once you have selected a paid plan that is. Unlike other products where you are asked for a fee per transaction, that is not the case with Tapfiliate. This aspect is what deserves a total thumbs up!
- Supports many languages and thus gives you, the marketer, a whole new world of opportunities. You are no longer restricted to your familiar markets, or your home ground, you can go around and tap markets around the globe!
- This is a Cloud-based solution, which makes it a whole lot easier for you to install, operate, store the data and even transfer it if required, seamlessly.
- Integrations with so many platforms is another big plus for Tapfiliate. Right from WordPress to PayPal, Zapier, Wix, Squarespace, FastSpring, Teachable, Tapfiliate takes care of it all!
On the whole, after signing up, you are asked to create your first affiliate program with the help of all the features available on the tool and the plan that you decide to go ahead with. It is important to note that the features that come along with the tool, no matter which plans you choose have all been designed keeping in mind the success of your business as the ultimate goal.
The platform is not only feature rich but is also equipped with a ton of help material in the form of guides, new feature update write-ups, and a free demo as well! Since the product also supports a number of different kinds of integrations, with popular tools such as WordPress, Shopify, Prestashop, PayPal, Weebly, etc., they also share assistance for their integration and installation. Other than this, you can even get in-person support from the Tapfiliate team on request.